Marketing Aspects in Project Management Successfully Planning, Executing, and Delivering Projects Reporters: Mikael Dominik L. Abad Arsenia T. Florentino Introduction • • • • • • • • ARSENIA T. FLORENTINO Graduated Bachelor of Science in Commerce, Major in Management at Central Philippine University, Iloilo Resides at Brgy. Rizal, Oton, Iloilo WORK BACKGROUND Bookkeeper - Philippine Science High School – MPC (Iloilo) Bookkeeper - Kooperatiba at Samahan sa PPA - Iloilo Cashier - Philippine Ports Authority , Iloilo Terminal Operations Officer – Philippine Ports Authority , Iloilo Terminal Operations Officer/Special Collecting Officer – PPA, TMO Antique Officer-In-Charge - Philippine Ports Authority (Lipata & Libertad Port, Antique Introduction • • • • • • MIKAEL DOMINIK ROLANDO L. ABAD Graduated Bachelor of Science in Foreign Service, Major in International Relations and Diplomacy at University of San Agustin, Iloilo City. Resides at District 2, Sibalom, Antique Work Background Teacher 2, Pangpang National High School Introduction • Marketing aspects in project management refer to the strategic considerations and activities related to promoting, selling, and delivering a project's products or services to its target audience. • This includes identifying customer needs, defining the project's value proposition, developing marketing plans, and executing marketing strategies to ensure the project's success and the achievement of its objectives. • Effective marketing in project management is crucial for attracting stakeholders, securing funding, and ultimately delivering a project that meets its intended goals and generates the desired outcomes. For examples: • New Product Launch: When a company is introducing a new product, the project management team needs to consider marketing aspects such as market research, target audience analysis, creating a marketing plan, and coordinating the launch with the development team to ensure the product's features align with the marketing strategy. • Construction Project: Even in industries like construction, marketing plays a role. Project managers may need to ensure that the project is marketed effectively to local communities to gain support, or they might need to market their services to potential clients or investors for new projects. What are the Marketing Aspects in Project Management? Overview • Project Scope and Objectives • Stakeholder Identification • Market Research • Target Audience Segmentation • Marketing Strategy • Budgeting and Resource Allocation • Risk Assessment • Content and Creative Development • Promotion and Communication • Measuring Success • Feedback and Changes • Compliance and Regulations • Integration with Other Departments • Evaluation and Reporting 1. Project Scope and Objectives It is when you decide what you want to achieve with your project. For instance, if you're launching a new smartphone, your goal might be to sell a certain number of phones within a specific time. 2. Stakeholder Identification Identify the people who care about your project, like the customers who will buy your smartphone, the team working on the project, and partners you might need, like a company making your phone's camera. 3. Market Research This means finding out what people want and what other companies are doing. If you're making a new smartphone, you would research what features people like, what the competition is doing, and what the market trends are. 4. Target Audience Segmentation Decide who you want to sell your product to. If your smartphone is designed for gamers, your target audience would be gamers. 5. Marketing Strategy This is like a detailed plan for how you're going to make people interested in your product. You might use ads, social media, and reviews to get the word out about your smartphone. 6. Budgeting and Resource Allocation Decide how much money and resources you need to make your marketing plan work. This could include money for advertising, hiring marketing experts, or developing your smartphone's features. 7. Risk Assessment Think about what could go wrong with your marketing plan, like if a new competitor launches a similar phone. You'd prepare for this by having a backup plan. 8. Measuring Success You keep an eye on how well your marketing is working. Are people buying your smartphone? Are they talking about it on social media? These are some ways to measure success. 9. Feedback and Changes If things aren't going as planned, you listen to what people are saying and make changes. If customers want a better battery, you might update your smartphone's battery life. 10. Compliance and Regulations Make sure you're following any rules and laws. For example, you must follow laws about product safety and advertising. 11. Content and Creative Development Develop marketing materials, content, and creative assets, such as advertisements, brochures, websites, and social media content, as needed for the project. 12. Promotion and Communication Plan and execute marketing campaigns and communication strategies to reach the target audience effectively. Utilize various channels, such as social media, email, advertising, and public relations. 13. Integration with Other Departments You work closely with other teams, like the team that designs the smartphone, to make sure everything fits together smoothly. 14. Evaluation and Reporting At the end of your project, you look at how well it did. Did you sell a lot of smartphones? Did people like the features? This helps you learn what worked and what didn't. Summary: • Set Clear Goals- Define specific objectives and deadlines. • Audience Insights- Understand customer preferences and market trends. • Strategic Planning- Create a detailed plan to engage customers through ads and social media. • Budget Management- Ensure sufficient resources and readiness for potential challenges. • Execution- Run ads and promotional campaigns to reach the target audience. • Monitoring and Adaptation- Continuously assess performance and make adjustments. • Compliance and Collaboration- Adhere to regulations and work closely with other teams. • Evaluation- Assess project results to identify successful strategies and areas for improvement. Conclusion Integrating marketing principles into project management provides a strategic framework to effectively plan, execute, and deliver projects that are closely aligned with market demands and customer expectations. This approach ensures that project outcomes are not only well-defined and measurable but also responsive to changing market dynamics, making it an essential strategy for achieving project success in marketing-driven initiatives. Thank You!
