RESEARCH TITLE (QUANTITATIVE)
Title: "Assessing the Impact of Financial Literacy Programs on the Financial Management Skills
of Senior High School Students in the Accountancy Business Management Strands"
Statement of the Problem:
The senior high school curriculum in the Accountancy Business Management strands places a
significant emphasis on preparing students for future careers in finance, accounting, and business
management. However, there is a lack of empirical research examining the effectiveness of
financial literacy programs within these strands. This study aims to address this gap by
investigating the impact of financial literacy programs on the financial management skills of
senior high school students enrolled in the Accountancy Business Management strands.
Specifically, it seeks to answer the following questions:
1. To what extent do financial literacy programs influence the financial knowledge and skills of
senior high school students in the Accountancy Business Management strands?
2. Are there significant differences in the financial management skills of students who have
participated in financial literacy programs compared to those who have not?
3. What are the perceived benefits and challenges associated with implementing financial
literacy programs in the senior high school Accountancy Business Management strands?
4. How can the effectiveness of financial literacy programs be enhanced to better prepare
students for future careers in finance, accounting, and business management?
2. CLICK, CONNECT, CONVERT: The Advantages of Social Media Marketing
Statement of the Problem: Social media has revolutionized the way businesses interact with
their potential customers. With the rise of online shopping, both sellers and buyers are
increasingly using social media platforms as a means of marketing and purchasing products and
services. However, there is a need to empirically understand the advantages of social media
marketing from the perspectives of online sellers and buyers to optimize marketing strategies
and enhance user experiences. This study aims to address the following research questions:
What are the primary advantages of social media marketing for online sellers?
What are the primary advantages of social media marketing for online buyers?
How do the advantages perceived by online sellers and buyers differ or overlap?
To what extent do these advantages influence online purchasing behavior and business
success?
Research Methodology:
This research will employ a quantitative research approach to gather data from online sellers
and buyers. The study will utilize a structured questionnaire as the primary data collection tool.
The questionnaire will be distributed electronically through social media platforms and relevant
online seller and buyer communities.
Sampling:
The target population for this study consists of online sellers and buyers who actively use social
media platforms for marketing and purchasing. A stratified random sampling technique will be
employed to ensure representation from various social media platforms and industries. The
sample size will be determined using the confidence level of 95% and a margin of error of 5%.
Data Collection:
Data will be collected through an online questionnaire hosted on a secure platform. The
questionnaire will consist of both closed-ended and Likert-scale questions, designed to capture
quantitative data on the advantages of social media marketing, as perceived by online sellers and
buyers. The survey will also collect demographic information to characterize the respondents.
Data Analysis:
Data collected from the questionnaire will be analyzed using statistical software (e.g., SPSS).
Descriptive statistics, such as frequencies, means, and standard deviations, will be calculated to
summarize the data. Inferential statistical techniques, such as t-tests and chi-squared tests, will
be employed to compare responses between online sellers and buyers and identify significant
differences.
Expected Outcomes:
This research is expected to provide valuable insights into the advantages of social media
marketing for both online sellers and buyers. By comparing and contrasting the perspectives of
these two groups, businesses can better tailor their social media marketing strategies to enhance
engagement, conversion rates, and overall success. Additionally, the study will shed light on how
these perceived advantages influence online purchasing behavior.
Ethical Considerations:
The research will adhere to ethical guidelines, ensuring informed consent from all participants
and maintaining the anonymity and confidentiality of their responses.
Conclusion:
Understanding the advantages of social media marketing is crucial in today's digital landscape.
This quantitative research will contribute to the existing body of knowledge by providing
empirical insights into the experiences of online sellers and buyers, ultimately helping businesses
make informed decisions to maximize the benefits of social media marketing.
3. Financial Literacy and Academic Performance of Senior High School Accountancy
Business Management Students: A Quantitative Study"
Statement of the Problem:
The problem at hand pertains to the potential influence of financial literacy on the academic
performance of senior high school students majoring in Accountancy Business Management. As
these students prepare to enter higher education or the workforce, it is crucial to understand
whether their level of financial literacy affects their academic achievements.
The following specific questions guide this study:
1. What is the current level of financial literacy among senior high school Accountancy Business
Management students?
2. What are the academic performance outcomes, such as GPA or examination scores, of these
students?
3. Is there a significant correlation between the level of financial literacy and academic
performance among senior high school Accountancy Business Management students?
4. Are there any demographic factors, such as gender, socioeconomic background, or prior
financial education, that may moderate the relationship between financial literacy and academic
performance?
4. Title: Advertising and its Relation to Impulsive Buying Behavior
Statement of the Problem:
Impulsive buying behavior, characterized by spontaneous and unplanned purchases, has become
a significant consumer phenomenon. It is often influenced by various external factors, including
advertising. However, the precise nature of the relationship between advertising and impulsive
buying behavior remains unclear. To address this gap in the literature, this quantitative research
aims to investigate the following key aspects
The Impact of Advertising Channels: To what extent do different advertising channels (e.g.,
television, social media, print media, and online banners) influence impulsive buying behavior
among consumers?
Demographic Variations: Are there significant demographic variations (e.g., age, gender, income
level, and education) in the way advertising affects impulsive buying behavior?
Frequency and Exposure: How does the frequency and duration of exposure to advertising
messages relate to the likelihood of impulsive buying? Are there optimal exposure levels that
trigger impulsive buying?
Product Categories: Do certain product categories (e.g., fashion, electronics, food, and
cosmetics) have a stronger association with impulsive buying behavior in response to
advertising?
Psychological Mechanisms: What psychological mechanisms (e.g., emotional appeal, scarcity,
social influence, and FOMO - Fear of Missing Out) play a significant role in mediating the
relationship between advertising and impulsive buying behavior?
Consumer Satisfaction and Regret: What is the post-purchase experience of consumers who
make impulsive purchases due to advertising influence? How do they feel about their purchases,
and do they experience post-purchase regret?
Consumer Resistance: Are there consumer strategies to resist impulsive buying temptations
triggered by advertising, and how effective are these strategies?
Long-Term Effects: What are the long-term effects of impulsive buying behavior influenced by
advertising on consumer financial well-being and satisfaction with their purchases?
4. (SIMPLIFIED VERSION) The Impact of Advertising on Impulsive Buying
Behavior: A Quantitative Analysis"
Statement of the Problem
This study will use the descriptive and correlational research method to determine the
effects of Proper Advertising on the Impulsive buying behavior of Grade 11 Senior High School
Students when buying a products and services. Furthermore, this study will also describe if
proper advertisement is really effective against impulsive buying.
Specifically, this study aims to answer the following questions:
1. What is the extent of impulsive buying factors as evaluated by the students in terms of:
1.1 Hedonism
1.2 Marketing Influences
1.3 Situational Influences
1.4 Social Influences
2. How may the respondents perceived factors which influence buying behavior in terms of:
2.1 Packaging
2.2 Promotions/Advertisements
2.3 Gratifications
3. What are the recommendation to be implemented to lessen the impulsive buying behavior of
the students?