Received: 16 November 2017 Revised: 15 January 2019 Accepted: 30 March 2019 DOI: 10.1111/ijn.12737 ORIGINAL RESEARCH PAPER Effects of message‐framed informational videos on diabetes management knowledge and self‐efficacy Emmanuel Dayao Paragas Jr., DNS, RN, Assistant Professor1,2 | Teresita I. Barcelo PhD, RN, Professor1 1 The Graduate School, University of Santo Tomas, Sampaloc, Manila, Philippines 2 Abstract Department of Nursing, West Liberty University, West Liberty, West Virginia, USA Aim: Correspondence Emmanuel Dayao Paragas, Jr., The Graduate School, University of Santo Tomas, España Blvd., Sampaloc, Manila, Philippines 1008; or Department of Nursing, West Liberty University, 208 University Drive, West Liberty, WV 26074. Email: emmanparagasjr@yahoo.com the effects of message‐framed informational videos on diabetes management Nurses play an essential role in improving health‐related knowledge and self‐efficacy of patients through health education. This study aimed to investigate knowledge and self‐efficacy in patients with type 2 diabetes. Methods: A quasi‐experimental pretest and posttest design with two experimental and one standard care comparison groups was carried out to examine the effects of the message‐framed videos. The two message‐framed informational videos were developed to provide health teachings about diabetes self‐care. The knowledge and self‐efficacy of the two video groups and lecture comparison group were measured before and after the intervention using valid and reliable instruments established by the authors. Results: After the intervention, the knowledge and self‐efficacy of the two experimental groups were significantly higher than the comparison group. No significant difference was found in the knowledge scores between the two experimental groups, but a significant difference was noted in the average increase in their self‐efficacy. Conclusion: Message‐framed informational videos can be effective in increasing the diabetes management knowledge and self‐efficacy, and a gain‐framed rather than loss‐framed approach can be superior in increasing self‐efficacy. K E Y W OR D S diabetes mellitus, type 2, health education, message framing, nursing, self‐efficacy S U M M A R Y ST A T E M E N T problems like type 2 diabetes. Limited work has reported the magnitude of the effect of message‐framed videos on self‐efficacy. What is already known about this topic? What this paper adds? • The use of an informational video in providing health education to • Gain‐ and loss‐framed informational videos, created to provide patients improves retention of information. health teachings about diabetes self‐care management, significantly • Message framing may be used to provide health‐related informa- increased the diabetes management knowledge of older adults with tion effectively regarding gains and losses of behavioural changes among patients. The majority of the literature has focused on the type 2 diabetes. • Both message‐framed informational videos achieved a modest moderating effects of self‐efficacy on message framing. • There is a dearth in message framing research in the nursing literature particularly in a patient setting with high risk for actual health Int J Nurs Pract. 2019;e12737. https://doi.org/10.1111/ijn.12737 wileyonlinelibrary.com/journal/ijn increase in diabetes management self‐efficacy of older adults with type 2 diabetes, but the gain‐framed messages were more effective than the loss‐framed ones. © 2019 John Wiley & Sons Australia, Ltd 1 of 9 2 of 9 PARAGAS JR AND BARCELO The implications of this paper: of their capabilities to organize and execute courses of action required • Nurses can use message‐framed informational videos to increase to attain designated types of performances” (Bean, Cundy, & Petrie, the diabetes management knowledge and self‐efficacy in patients 2007). Earlier research findings have identified an association between with type 2 diabetes during health teaching. self‐efficacy and diabetes self‐management (Sarkar et al., 2006). Regarded as a condition‐specific characteristic, self‐efficacy is influenced or improved by four diverse mechanisms, which Bandura 1 | I N T RO D U CT I O N (1986) identified as mastery experience, modelling, social persuasion, and judgement of bodily states. The world's population is experiencing a rapid rise in chronic health Message framing is an effective message tailoring approach that problems, which is imposing an enormous burden on the health‐care can provide equivalent outcome information regarding either gains or services and economics of many nations (Tunstall‐Pedoe, 2006). In losses (Rothman, Bartels, Wlaschin, & Salovey, 2006). Gain‐framed 2008, the rates of diabetes mellitus surged with an estimate of 347 messages typically emphasize the benefits achieved by adopting a million worldwide (Danaei et al., 2011). In the Philippines, a 9‐year targeted behaviour, whereas loss‐framed messages emphasize the incidence rate of 16.3% and a prevalence rate of 28% were reported consequences of not adapting to such strategies (Salovey, 2005). Most for type 2 diabetes mellitus between 1998 and 2007 (Soria et al., health‐related information can be framed effectively regarding gains 2009). The burdens brought about by chronic diseases, especially and losses to educate patients about their health. For instance, one diabetes mellitus, have led the World Health Organization to demand study designated diabetes patients to view either a gain‐ or a loss‐ the evolution of health‐care teams from using a provider‐centred framed video about proper foot care. The study revealed that approach to a patient‐centred approach (Pruitt, Canny, & Epping‐ gain‐framed messages provided sustainable, long‐term, positive behav- Jordan, 2005). ioural changes (Grady et al., 2011). A review of literature over the past Nurses play a pivotal role in improving health‐related behaviors of 20 years has demonstrated a large amount of health‐related message‐ patients through health education. This was shown in a study where framing research (Myers, 2010). However, few were found in the nurses were very effective as health‐information providers and were nursing literature, particularly in relation to patients at high risk for more highly preferred by patients because they were more approach- actual health problems, such as diabetes and cardiovascular diseases. able than doctors (Koutsopoulou, Papathanassoglou, Katapodi, & Nurses are well positioned in a range of clinical settings and have Patiraki, 2010). Despite this, nurses often report difficulty in providing significant opportunities to initiate the use of message‐framed videos health information to their patients, with time being considered a in providing health information. This study therefore primarily aimed critical obstacle in providing patient education (Cook et al., 2006). to examine the effects of message framing through the use of an The vast need for patient education, along with the scarcity of informational video when delivering self‐care education to older health educators, has led to innovations in delivering health‐related adults with type 2 diabetes for the purpose of increasing their information to patients (Grady, Entin, Entin, & Brunyé, 2011). A sys- diabetes‐management knowledge and self‐efficacy. This research can tematic review found that information technology can be a powerful help introduce an innovative technique for nurses in delivering tool to improve the process of care for patients with type 2 diabetes, health‐related information to their patients. showing significant improvements in health‐care utilization; specifically, the inclusion of an informational video in providing education can improve retention of information (Jackson, Bolen, Brancati, 2 METHODS | Batts‐Turner, & Gary, 2006; Kinnane, Stuart, Thompson, Evans, & Schneider‐Kolsky, 2008). The effects of informational videos in 2.1 | Study design increasing knowledge can be explained by the cognitive theory of multimedia learning, which posits that people learn more effectively from This was a quasi‐experimental pretest and posttest study with two narration and animation than from text and animation. It emphasizes intervention treatments and a standard care comparison group. Spe- three factors: there are dual channels, ie, two separate channels for cifically, the study used two experimental interventions, gain‐ and processing visual and auditory information; humans have limited the loss‐framed videos that contained the same health teaching about capacities to process material in each channel at one time; and humans diabetes self‐care but differed on the framed outcomes of adherence possess active processing, which includes attending to relevant mate- or nonadherence to diabetes self‐care. Further, this design was rials and then organizing this relevant material into clear mental repre- strengthened by adding lecture as the standard care comparison group sentations to integrate them with other knowledge (Mayer, 2002). to establish which approach was the most effective. However, the promotion of self‐efficacy among patients through education remains a research imperative. Diabetes self‐management 2.2 | Setting and participants incorporates behavioral, personal, and environmental factors into the daily performance of recommended activities; therefore, the concept The study was carried out in two diabetes centres in the city of of self‐efficacy is vital for improving self‐management (Sarkar, Fisher, Manila, Philippines, among 165 patients with type 2 diabetes. The & Schillinger, 2006). Self‐efficacy is defined as “people's judgments sample size was based on an a priori power analysis (medium effect 3 of 9 PARAGAS JR AND BARCELO size = 0.5; significance level = .05; and statistical power = 0.80) calculated using G Power Software. The participants watched their assigned videos from a screen projector, facilitated by the nurses and the researcher for about Purposive sampling was utilized in the selection of participants 30 minutes before their scheduled check‐ups. One group watched with the following inclusion criteria: (a) Filipino; (b) at least 18 years the gain‐framed version, and the other group viewed the loss‐framed of age; (c) currently residing in the city of Manila; (d) clinically version on separate days for a single time. The effects of the videos diagnosed with type 2 diabetes mellitus; (e) able to speak, write, read, were assessed immediately after the participants watched them, using and understand Filipino and/or English; (f) oriented to time, place, and valid and reliable instruments. person at the time of data gathering; and (g) no psychological disorders, cognitive disorders, or physical limitations in diabetes self‐care. 2.4 Instruments | The participants were not randomized to reduce contamination since one diabetes centre has two departments that conduct specialty The participants were required to provide their socio‐demographic clinics for diabetes independently. The participants on two consecu- and clinical background such as age, gender, educational attainment, tive Tuesdays were assigned to the comparison group (N = 55), duration of being diagnosed with type 2 diabetes mellitus, and while the patients on two successive Thursdays were assigned to the involvement in any intensive formal education about diabetes self‐ loss‐framed video group (N = 55). In the other diabetes center, the care. Two questionnaires were established for this study: participants were assigned to the gain‐framed video group (N = 55). 2.4.1 | A Test of Knowledge About Diabetes Self‐Care Questionnaire 2.3 | Interventions This researcher‐created tool to measure diabetes knowledge is a 24‐ The message‐framed diabetes management informational videos item, multiple‐choice questionnaire written in English, based on the were delivered as (a) gain‐framed for one experimental group and (b) information delivered in the interventions. Although there are numer- loss‐framed for the other experimental group. These groups were ous validated knowledge scales about type 2 diabetes, the authors compared with the lecture‐type group who received the standard produced this questionnaire to ensure that the questions were approach of providing health teachings about diabetes self‐care, which specific to the intervention content. Six categories were identified, did not contain message framing. including the definition of diabetes; blood‐glucose monitoring; proper The interventions were designed and content validated by an diet; proper exercise; oral hypoglycemic agents; and treatment, endocrinologist, a diabetes nurse educator, and a clinical professor of detection, and prevention of acute complications (hypoglycemia and nursing. The content was prepared from the website of the American hyperglycemia). Each question offered four response options, and Diabetes Association (ADA), which includes the definition of diabetes participants were asked to select their best answer. Each correct and health teachings about blood glucose monitoring; proper diet and answer was given one point. An item with no response or with mul- exercise; oral hypoglycemic agents; and recognition, treatment, and tiple answers was considered as incorrect, with no points awarded. prevention of hypoglycemia and hyperglycemia. The Filipino language The maximum score was 24 points. A Filipino version was also was used as the medium of instruction, and the scripts were validated developed, validated by a language expert, and pilot tested among by a language expert for its linguistic, conceptual matter, and cultural 38 patients with type 2 diabetes, who were excluded from the actual acceptance. The videos were pilot tested among 38 patients with type study sample. 2 diabetes, and no changes were necessary, based on the participants' comments and review. The two message‐framed videos included the same information that was delivered by a nurse while the patient was performing the Face validity was supported by an endocrinologist, a medical‐ surgical nursing professor, and a diabetes nurse educator. The instrument obtained an item reliability of 0.87 and an item separation of 2.56 from Rasch analysis, which established its reliability. actual self‐care. The information was given using animation, narration, and text. The only main difference was the framing of the outcomes of maintaining or not maintaining normal blood glucose, which was pre- 2.4.2 Scale | Filipino Diabetes Management Self‐Efficacy sented in the last scenes of the videos. Specifically, the gain‐framed video contained the 10 positive outcomes of adherence to diabetes The researcher adapted the Diabetes Management Self‐Efficacy Scale self‐care, while the loss‐framed video comprised the 10 negative out- (Sturt, Hearnshaw, & Wakelin, 2010) to determine the participants' comes of nonadherence. For instance, one statement in the gain‐ diabetes management self‐efficacy after permission was secured from framed version was “If you maintain good control of your blood the original authors. A forward and backward translation from English glucose, the acid in your blood will be normal, and being comatose will and Filipino was conducted by two independent language experts be prevented,” with a scene showing a healthy person. Its counterpart based on the methods used by Wu et al. (2008). The developed in the loss‐framed version was “If you do not maintain good control of Filipino version was validated by an endocrinologist, a diabetes nurse your blood glucose, the acid in your blood will be elevated that could educator, and a psychiatric nursing professor. The accuracy, clarity, lead to being comatose,” with a scene showing a comatose patient. and cultural relevance of the translation were also assessed. The 4 of 9 PARAGAS JR AND BARCELO panel‐modified 15‐item version was pilot tested among 38 patients their assigned intervention, and completed the posttest assessments with type 2 diabetes. Subsequently, the internal consistency acquired for knowledge and self‐efficacy immediately after the intervention. a Cronbach's alpha coefficient of 0.94. This study used a nine‐point 0 to 8 scale with reference to Bandura's recommendation on the self‐efficacy scale construction with respect to the view of the users (Bandura, 1997). The point terms 2.6 | Ethical considerations were as follows: 0 to 2, Cannot do at all; 3 to 5, Maybe yes, maybe no; and 6 to 8 Certain can do. The maximum score was 120 points, and The study protocol was approved by the Institutional Review Boards higher scores indicate greater levels of self‐efficacy (Sturt et al., of Ospital ng Maynila Medical Center and Manila Health Department 2010). A centre anchor point (ie, maybe yes, maybe no) was used to in the Philippines and was conducted in accordance with the Helsinki evaluate the sureness of the respondents based on their perceived Declaration of 1995. Written informed consent was secured from the confidence for a particular behaviour (Bandura, 1997). participants with an assurance of confidentiality. 2.5 2.7 | Data collection | Data analyses A health centre was chosen in the city of Manila, Philippines to serve Descriptive statistics were used to group participants regarding age, as the clinical site for pilot testing among 38 patients with type 2 dia- sex, highest educational attainment, and previous intensive education betes. The study data collection was conducted in two separate on diabetes self‐care. Analysis of variance (ANOVA) and X2 test were selected diabetes centres from October to December 2012 with data utilized to compare socio‐demographic and clinical characteristics analysis and writing undertaken in 2013. Nevertheless, the findings in between groups. ANOVA was used to identify any significant this study remain relevant to nursing practice most especially for dia- differences in the knowledge and self‐efficacy scores in the two betes nurse educators. message‐framed video groups and the lecture‐type comparison group. The data collection process (Figure 1) was conducted in rooms Tukey's test was used for post hoc analysis. The standardized mean with similar setups, facilities, and environments. The two videos for differences with 95% confidence intervals were calculated to analyse the experimental groups were watched by the patients from the pro- knowledge and self‐efficacy scores between preassessment and jector, whereas the PowerPoint lecture in the comparison group was postassessment measures in each group. The level of significance projected onto a white screen. The participants were unaware was set at P < .05. All data were analysed using IBM SPSS Statistics whether they belonged to an experimental or control group to lessen (IBM Corp., Armonk, NY) version 21.0 and Review Manager (RevMan; the possibility of bias. Overall, the three groups received pretest Copenhagen: The Nordic Cochrane Centre, The Cochrane Collabora- assessments of their knowledge and self‐efficacy, were exposed to tion) for Mac OS X, Version 5.3. FIGURE 1 Flow of participants through each stage of the study 5 of 9 PARAGAS JR AND BARCELO 3 | RESULTS message‐framed video groups and lecture‐type group ( F ratio = 1.738; df = 2164; P > .05). However, a significant difference was observed Of the 176 outpatients screened for eligibility, 165 were analysed following interventions ( F ratio = 17.540; df = 2164; P < .01). The (Figure 1). These were non‐randomly assigned to three groups with post hoc analysis (Table 4) revealed that both gain‐ and loss‐framed 55 eligible subjects each. For the socio‐demographic and clinical char- video‐viewing groups attained significantly higher ATKADS posttest acteristics, groups did not differ in age, sex, educational attainment, scores compared with the lecture‐viewing groups (P < .01). However, duration of the chronic condition (type 2 diabetes), and intensive for- between the two video groups, no significant difference in their mal education about diabetes self‐care (P > .05) (Table 1). ATKADS posttest scores was found (P > .05). On the other hand, Outcomes of diabetes management knowledge and self‐efficacy the ANOVA (Table not shown) of the diabetes management self‐ were analysed using validated and reliable tools (A Test of Knowledge efficacy pretest scores ( F ratio = 5.437; df = 2164; P < .01) and post- About Diabetes Self‐Care [ATKADS] and Filipino Diabetes Manage- test scores ( F ratio = 9.177; df = 2164; P < .01) in the three groups ment Self‐Efficacy Scale [F‐DMSES]). For knowledge, there were revealed significant differences. The post hoc analysis (Table 4) significant differences in the ATKADS mean scores in the two shows that the two video groups obtained higher scores of F‐DMSES message‐framed video groups and the lecture‐type group before and compared with lecture‐type group (P < .01); however, because of the after their respective interventions (P < .05) (Table 2). For self‐efficacy, significant differences found in the F‐DMSES pretest scores between significant differences in F‐DMSES mean scores were noted in the the two video groups (P < .01), the linear growth model was utilized to two experimental groups (P < .05). No significant change of self‐ assess the average increase after the interventions. Analysis showed efficacy was found in lecture‐type group (P > .05) (Table 3). that the F‐DMSES average increase following the intervention in the The results of the ANOVA (Table not shown) revealed no significant difference among the ATKADS pretest scores in the two TABLE 1 gain‐framed group was higher than the loss‐framed group (P < .01) (Table not shown). Socio‐demographic and clinical characteristics of older adults with type 2 diabetes across three groups Variables Gain‐Framed Group Loss‐Framed Group Lecture‐Type Group P Value Age (y), mean (SD) 58.95 (10.25) 58.60 (10.23) 58.96 (9.74) .98a .98b Sex Male, n (%) 25 (15.2) 25 (15.2) 24 (14.5) Female, n (%) 30 (18.2) 30 (18.2) 31 (18.8) 19 (11.5) 18 (10.9) 19 (11.5) Highest educational attainment Elementary, n (%) .98b High School n (%) 19 (11.5) 17 (10.3) 18 (10.9) College, n (%) 18 (10.9) 17 (10.3) 20 (12.1) 7.69 (7.53) 7.53 (6.27) 7.69 (7.90) .99a Yes, n (%) 30 (18.2) 28 (17.0) 28 (17.0) .91b No, n (%) 27 (15.2) 27 (15.2) 25 (16.4) Duration of diabetes (y), mean (SD) Intensive formal education on diabetes self‐care a ANOVA. b 2 X test. TABLE 2 Mean scores of knowledge regarding diabetes self‐care in the three groups ATKADS Mean Score (SD) Group Pretest Posttest SMD (95% CI) Gain framed (n = 55) 9.98 (2.33) 13.07 (3.05) 1.13 (0.73 to1.53)* Loss framed (n = 55) 10.67 (3.29) 14.22 (2.98) 1.12 (0.72 to1.53)* Lecture type (n = 55) 9.64 (3.19) 11.09 (2.31) 0.52 (0.14 to 0.90)* Abbreviations: ATKADS, A Test of Knowledge About Diabetes Self‐Care; CI, confidence interval; SMD, standardized mean difference. *Statistically significant at P < .05. 6 of 9 PARAGAS JR AND BARCELO TABLE 3 Mean scores of self‐efficacy regarding diabetes self‐care in the three groups Group Pretest Posttest SMD (95% CI) Gain framed (n = 55) 61.16 (18.59) 90.85 (19.26) 1.56 (1.13 to 1.99)* Loss framed (n = 55) 72.85 (20.98) 89.58 (18.18) 0.85 (0.46 to 1.24)* Lecture type (n = 55) 69.85 (18.25) 76.62 (20.35) 0.35 (−0.03 to 0.72) F‐DMSES mean scores (SD) Abbreviations: F‐DMSES, Filipino‐Diabetes Management Self‐Efficacy Scale; CI, confidence interval; SMD, standardized mean difference. *Statistically significant at P < .05. TABLE 4 Comparisons of the diabetes management knowledge and self‐efficacy scores between groups in pre‐ and post‐interventions ATKADS Pretest ATKADS Posttest F‐DMSES Pretest F‐DMSES Posttest Variable Mean Difference P Valuea Mean Difference P Valuea Mean Difference P Valuea Gain framed vs loss framed 0.69 .44 1.15 .84 11.69 .005 1.27 .94 Gain framed vs lecture 0.35 .82 1.98 .001 8.69 .51 14.24 .001 Loss framed vs lecture 1.04 .16 3.13 .001 3.00 .70 12.96 .002 Mean Difference P Valuea Abbreviations: ATKADS, A Test of Knowledge About Diabetes Self‐Care; F‐DMSES, Filipino Diabetes Management Self‐Efficacy Scale. a Tukey's test. 4 | DISCUSSION diabetes performed the actual self‐care. Further, some important diabetes‐management concepts were highlighted through text, espe- In this quasi‐experimental study, the effects of gain‐ and loss‐framed cially during the message framing at the ends of the videos. On the informational videos on increasing diabetes‐management knowledge other hand, only the text and narration were present in the lecture‐ and self‐efficacy were compared with lecture‐type education in two type method, which possibly caused its inferior effect in increasing outpatient diabetes centres in Manila, Philippines. The two videos pro- knowledge scores when compared with the two videos. vided innovative approaches for nurses to deliver health teachings to The level of self‐efficacy of the patients in this study (Table 3) was patients with type 2 diabetes, which led to significant improvements found to be similar to that from some studies in Asian countries in knowledge and self‐efficacy. Specifically, following the interven- (Masoudiyekta et al., 2018; Tokdemir & Kav, 2017). The increasing tions, each group had a modest increase in knowledge scores F‐DMSES scores corroborated the effectiveness of the two (Table 2). However, based on the post hoc analysis, it was evident that message‐framed videos on diabetes‐management self‐efficacy. The both message‐framed video groups were superior to the lecture‐type F‐DMSES scores of the two video groups were significantly higher group in increasing diabetes management knowledge (Table 4). These when compared with the lecture‐type groups (Table 4). Educational results support other reports that are published elsewhere (Gazzinelli interventions for patients are known to be effective in increasing et al., 2010; Geller et al., 2010; Zossou, Van Mele, Vodouhe, & self‐efficacy, which is vital to influence the adequacy of patients' Wanvoeke, 2010; David & Asamoah, 2011; Cai & Abbott, 2013; diabetes self‐management (Masoudiyekta et al., 2018; Tokdemir & Jensen et al., 2013; Wieland et al., 2013; Cusimano, Chipman, Kav, 2017). Numerous factors have been identified as related to Donnelly, & Hutchison, 2014). nonadherence to treatment regimens, such as complexity of regimens, The effectiveness of informational videos in increasing knowledge beliefs regarding drug efficacy, side effects, and drug cost (Fennimore is explained by the cognitive theory of multimedia learning (Mayer, & Ginex, 2017). Although participants in this study reported moderate 2002). The blend of animation and narration can generate a powerful self‐efficacy at the baseline, it is noteworthy that the information harmonization between the visuospatial sketchpad and phonological delivered in the videos about self‐management increased their self‐ loops, which are the temporary storage mechanisms of the working efficacy levels after the intervention (Masoudiyekta et al., 2018; memory. The former is the storage system for visual and spatial infor- Tokdemir & Kav, 2017). mation, while the latter houses speech‐based information. Thus, the The results in this study affirm the claim of Bandura (1986) that video allows learners to use every channel simultaneously and avoid self‐efficacy is improved by four mechanisms: mastery experience, overloading one stimulus pathway (Mayer, 2002). In this study, the modelling, social persuasion, and judgement of bodily states. These videos presented the information about diabetes self‐care through four mechanisms were applied in the two videos. Mastery experience animation and narration. The nurse in the videos narrated the vital and modelling were provided by having a nurse deliver vital informa- concepts of diabetes management, while the patient with type 2 tion on diabetes management while a patient with diabetes 7 of 9 PARAGAS JR AND BARCELO demonstrated actual diabetes self‐care. Social persuasion was pro- validity and reliability of the instruments. Participants' memory capac- vided by the nurse through encouraging patients and by presenting ity and preferred learning style might have affected the results but either positive consequences of adherence to diabetes self‐care in were not assessed; however, the nurse contact and the content of the gain‐framed video or negative effects of nonadherence in the the videos and the lecture were the same. The only difference was loss‐framed video. Judgement of bodily states could be related to the approach of providing information to control these biases. Never- the possible stimulation of emotions after hearing the positive or neg- theless, the study revealed a modest effect size after addressing the ative consequences. Experimental studies claim that the message‐ various biases regarding external validity. framing approach may impact individuals' motivations to carry out healthy behaviours. (Rothman et al., 2006). By comparison, with the lecture‐type group, only the mastery experience (the delivery of health education by the nurse) and social persuasion (encouragement for the patients to comply with their diabetes self‐care) were present of the four possible mechanisms. This may be the reason for its relative ineffectiveness at increasing self‐efficacy scores. In the F‐DMSES scores between the two message‐framed videos, one cautionary note is that the loss‐framed video group had a significantly higher pretest score when compared with the gain‐framed video (Table 4). However, it is noteworthy that in spite of this advantage, the gain‐framed group obtained a higher F‐DMSES score after the intervention (though not a significant one). Thus, it is vital to 5 CO NC LUSIO N | The message‐framed informational videos were shown to be effective in increasing the diabetes management knowledge and self‐efficacy of patients with type 2 diabetes. Therefore, the message‐framed videos can be used by nurses in providing health education to patients. However, when these two videos were compared in relation to increasing self‐efficacy, the gain‐framed approach was superior to the loss‐ framed approach. Thus, this study recommends the use of gain‐framed informational videos to increase the knowledge and self‐efficacy of patients with type 2 diabetes. establish the average increase of each video group to ascertain whether the increase was significantly different. The linear growth 5.1 | Practice implications model used in this study validated the average increase in the self‐ efficacy observed in the gain‐framed video group. Results showed that the gain‐framed video group scored significantly higher than the loss‐ framed video group. This result is in accordance with the literature suggesting that gain‐framed information is more persuasive than loss‐framed at promoting disease‐prevention behaviours since gain‐ framed information makes people risk averse and thus more likely to engage in relatively safe disease‐prevention behaviours (Fucito, Latimer, Salovey, & Toll, 2010; Gerend & Cullen, 2008; Latimer et al., 2008; Rothman & Salovey, 1997). Culture is another vital factor that could shape the influential power of message framing (Uskul, Sherman, & Fitzgibbon, 2009). The present study involved Filipino older adults, and the enormous effect of gain‐framed messages in increasing self‐efficacy may have reflected their cultural value of always having a positive outlook on life (de Guzman et al., 2011). Nurses are concerned about the knowledge and self‐efficacy of patients when delivering information about self‐care to patients with type 2 diabetes. Although nurses will need education themselves in how to develop appropriately message‐framed educational content for their patients, the message‐framed informational videos can be used to increase diabetes‐management knowledge and self‐efficacy among patients during health education. This may preserve consistency, eye contact, and quality while saving time in health education. Thus, the video may lessen the workloads of nurses in health‐care centres and various outpatient settings. Furthermore, this study adds to the nursing literature about the positive effects of message framing, particularly among older Filipino adults, in increasing their self‐ efficacy. Similar studies may be conducted to examine the effects of message‐framed videos in relation to changes in the self‐care behaviour of patients. Follow‐up studies may be conducted to establish the sustainability of the video effects on knowledge and self‐efficacy. 4.1 | Limitations This study faces some important limitations. A purposive, non‐ Studies are essential to compare the effects of message‐framed videos in the self‐care knowledge, self‐efficacy, and behaviours of patients in other countries and cultures. randomized sampling was utilized, which could give selection threat and maturation bias. However, the study carefully set inclusion criteria ACKNOWLEDGEMENTS for all the participants, established their similarity regarding socio- The authors would like to sincerely acknowledge the staff members of demographic and clinical characteristics, and acquired their average the diabetes centres at Ospital ng Maynila Medical Center and Bagong baseline scores before the intervention to minimize these biases. Barangay Health Center, Manila, and to the patients who participated The attrition bias was not evident because all the participants finished in this study. Also, the authors would like to sincerely thank the the full course of study. Moreover, the risks of the “Hawthorne Effect” validators of the videos as well as the questionnaires used in the study and of people influencing the results were minimized by keeping all and to all of the administrators who contributed in the approval pro- participants unaware of group allocation. Potential bias associated cess to conduct this study. Furthermore, the authors would like to rec- with instrumentation was reduced through the demonstration of the ognize and thank Mr Learsi Afable for his great assistance during data 8 of 9 PARAGAS JR AND BARCELO collection, Ms Genevieve Sepulveda for her unconditional help in creating the video, and Mr. John Mark Gutierrez for his helpful editing of this article. CONF LICT OF INT E RE ST The authors declare no conflict of interest. AUTHORSHI P STATEMENT EP conceptualized the study. EP and TB designed the study. EP collected the data. EP and TB analysed and interpreted the data. EP and TB prepared the manuscript. 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Also published on http://www. message‐framed informational videos on diabetes management knowledge and self‐efficacy. Int J Nurs Pract. 2019; e12737. https://doi.org/10.1111/ijn.12737