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Empowerment
Technologies
QUARTER 4
MODULE
4
ICT as Medium for Advocacy and Developmental
Communication
TECHNICAL
(The Social Power of Social Media)
VOCATIONAL
LIVELIHOOD
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Empowerment Technologies – Grade 12
Quarter 4 – Module 4: ICT as Medium for Advocacy and Developmental
Communication (The Social Power of Social Media)
First Edition, 2020
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do not represent nor claim ownership over them.
Published by the Department of Education - Schools Division of Pasig City
Development Team of the Self-Learning Module
Writer: Chirelyn P. Delavega
Editor: Name
Reviewers: Janeth M. Pineda
Illustrator: Name
Layout Artist: Rizza Joy Magno
Management Team:
Ma. Evalou Concepcion A. Agustin
OIC-Schools Division Superintendent
Aurelio G. Alfonso EdD
OIC-Assistant Schools Division Superintendent
Victor M. Javeña EdD
Chief, School Governance and Operations Division
Manuel A Laguerta EdD
Chief, Curriculum Implementation Division
Education Program Supervisors
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Norlyn D. Conde EdD (MAPEH/SPA/SPS/HOPE/A&D/Sports)
Wilma Q. Del Rosario (LRMS/ADM)
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Printed in the Philippines by Department of Education – Schools Division of
Pasig City
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Empowerment
Technologies
QUARTER 4
MODULE
4
ICT as Medium for Advocacy and
Developmental Communication
(The Social Power of Social Media)
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Introductory Message
For the Facilitator:
Welcome to the Empowerment Technologies with Grade 12 Self-Learning
Module on ICT as Medium for Advocacy and Developmental Communication (The
Social Power of Social Media))!
This Self-Learning Module was collaboratively designed, developed and
reviewed by educators from the Schools Division Office of Pasig City headed by its
Officer-in-Charge Schools Division Superintendent, Ma. Evalou Concepcion A.
Agustin, in partnership with the City Government of Pasig through its mayor,
Honorable Victor Ma. Regis N. Sotto. The writers utilized the standards set by the K
to 12 Curriculum using the Most Essential Learning Competencies (MELC) in
developing this instructional resource.
This learning material hopes to engage the learners in guided and independent
learning activities at their own pace and time. Further, this also aims to help learners
acquire the needed 21st century skills especially the 5 Cs, namely: Communication,
Collaboration, Creativity, Critical Thinking, and Character while taking into
consideration their needs and circumstances.
In addition to the material in the main text, you will also see this box in the
body of the module:
Notes to the Teacher
This contains helpful tips or strategies that
will help you in guiding the learners.
As a facilitator you are expected to orient the learners on how to use this
module. You also need to keep track of the learners' progress while allowing them to
manage their own learning. Moreover, you are expected to encourage and assist the
learners as they do the tasks included in the module.
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For the Learner:
Welcome to the Empowerment Technologies Self-Learning Module on ICT as
Medium for Advocacy and Developmental Communication (The Social Power of Social
Media)!
This module was designed to provide you with fun and meaningful
opportunities for guided and independent learning at your own pace and time. You
will be enabled to process the contents of the learning material while being an active
learner.
This module has the following parts and corresponding icons:
Expectations - This points to the set of knowledge and skills
that you will learn after completing the module.
Pretest - This measures your prior knowledge about the lesson
at hand.
Recap - This part of the module provides a review of concepts
and skills that you already know about a previous lesson.
Lesson - This section discusses the topic in the module.
Activities - This is a set of activities that you need to perform.
Wrap-Up - This section summarizes the concepts and
application of the lesson.
Valuing - This part integrates a desirable moral value in the
lesson.
Posttest - This measure how much you have learned from the
entire module.
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EXPECTATIONS
At the end of the learning period, students should be able to:
A. Understand the power of social media;
B. Differentiate advocacy from developmental communication; and
C. Share anecdotes of how he/she used ICTs to be a part of social
movement, change or cause to illustrate aspects of digital citizenship.
PRETEST
Directions: List down five (5) words or phrases connected with the word
“advocacy”.
RECAP
Directions: Write the ICTs connected with the images inside the box.
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LESSON
In democratic country like Philippines, collection of voices from a uniting
society is mainly visible in some of the country’s events like EDSA I and II. Its
goal to create changes and progression became more successful with the aid
of ICT tools and platforms. These ICT tools and platforms changed the way
Filipino people communicate. ICT can be a medium for developmental
communication and advocacy.
It is a communication approach which brings knowledge to
societies that they can use to change their lives (Silandote Jr., G.
2016). According to Audiopedia, it seeks to influence stakeholders and policy
makers, to build favorable enviroments, to identify challenges and
opportunities and to facilitate the sharing of knowledge to produce positive
social change via sustainable development.
One example of this is Information and Communication Technologies for
Development (ICT4D). Through ICT, it aimed to bridge the space between
technological “have” and “have not” geopraphic locations or demographic
groups. It supports socio-economic development, international development,
and human rights (GAVI CSO Constituency, 2014). One of the examples of
what you can do with ICT4D is send and receive mobile money. It promotes
easier and safer alternative to cash payments, and benefits people who cannot
maintain a conventional bank account.
Alliance for justice
defined it as “any
action that speaks in favor of,
recommends, argues for a cause, supports or defends, or
pleads on behalf of others.” Do you remember the story
of David and Goliath? Oppose to the original story, the
Goliath in the advocacy process involves major
organizations that can be a remedy for unjust or negative
societal condition. These conditions usually impacts the
citizens, or known as David. One example of an advocacy
is the campaign called #WorldWithoutWaste organized
by a famous softdrink company. It aims to solve the
problem with solid waste management (Rappler, 2020).
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The success of developmental communication and advocacy depends on the
ICT platforms and tools you choose. One of the best options you have is social
media. Through this, you can reach large audiences, have a direct connection
with your audience, create organic and viral content, evaluate your
performance, and join social media networks for free. However, it is also
important to know the following downsides: you can receive negative
feedback, has a potential for embarrassment, must spend a lot of time on your
campaigns, and must wait to see the progress (WebFX.com, n.d.).
According to Silandote Jr. G. (2016), there are three faces of social media:
1. The Good – used to contact people regardless of their distant and time zone.
2. The Bad – enabled people to hide behind screen and avatars and it took
over their lives than being them in control.
3. The Ugly – might became a common cause of broken relationships, selfcenteredness, and cybercrimes.
ACTIVITIES
I. Directions: Share anecdotes of how you have used ICTs to be part of a
social movement, change or cause to illustrate aspects of digital citizenship.
Write your paragraph inside the dialog box and draw an animated version of
yourself in the circle.
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II. Directions: Write the important details about your chosen Filipino
advocate that you admire.
WRAP-UP
Directions: Complete the Venn diagram below:
Advocacy
Developmental
Communication
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Directions: In your own words, explain the three faces of social media.
Good
Bad
Ugly
• ___________
• ___________
• ___________
• ___________
• ___________
• ___________
• ___________
• ___________
• ___________
• ___________
• ___________
• ___________
VALUING
Directions: Explain the quote below and cite an instance to prove your
explanation.
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POSTTEST
Directions: Write T if the statement is correct, and F if not.
___ 1. ICT can be a medium for advocacy and developmental communication.
___ 2. Advocacy is any action that aims to speak on behalf of a large
organizations.
___ 3. ICT4D means Information and Communication Technologies for
Development.
___ 4. One of the advantages of social media is you can instantly see your
progress.
___ 5. For a successful advocacy, it needs confrontational and conflict.
KEY TO CORRECTION
Here are the answers:
References
Yuvienco, Joel. Empowerment Technologies (Student Reader). 1st ed. Pasig
City: Department of Education, 2016.
Silandote, George Jr. “ICT as a Platform for Change.” Powerpoint
presentation, Slide Share. Published on October 27, 2016. Accessed on
September 17, 2020 https://www.slideshare.net/GeorgeJrSilandote/ictas-a-platform-forchange?fbclid=IwAR1PVwvG3k_RZMWp6mEklzQlFDrXcIif1yTo832RRljHg
_pMkq6A9Kqx62E
The Audiopedia. “What is Development Communication? What does
Development Communication mean?.” Posted on March 28, 2017. video,
4:41. https://www.youtube.com/watch?v=Ds7LpEsi3kM
GAVI CSO Constituency. “What is ICT4D?” pdf file. Posted on May 1, 2014.
Accessed
on
September
18,
2020
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https://hssfactsheets.weebly.com/uploads/4/8/1/1/48110245/gavi_cs
o_fact_sheet_no_9_ict4d.pdf
Alliance for Justice. “What is Advocacy?.” pdf file. Accessed September 18,
2020
https://mffh.org/wp-content/uploads/2016/04/AFJ_what-isadvocacy.pdf
Rappler.com. “#WorldWithoutWaste: Coca-Cola’s mission to make the
world a sustainable place to live in.” Posted on March 4, 2020. Accessed
on September 18, 2020 https://rappler.com/brandrap/profiles-andadvocacies/world-without-waste-coca-cola-mission-sustainable-place
Katigbak, Tony. “The Evolution of Social Media.” PhilStar Global. Posted
June
19,
2017.
Accessed
Spetember
20,
2020
https://www.philstar.com/opinion/2017/06/19/1711751/evolutionsocial-media
Community Tool Box. “Section 19. Using Social Media for Digital
Advocacy.”
n.d.
Accessed
September
20,
2020
https://ctb.ku.edu/en/table-of-contents/advocacy/directaction/electronic-advocacy/main
WebFX.com, “Top 13 Advantages and Disadvantages of Social Media.”
Accessed September 21, 2020 https://www.webfx.com/internetmarketing/social-media-marketing-advantages-and-disadvantages.html