MKTG 265/1265 DIGITAL MARKETING FOUNDATIONS
HubSpot Inbound Marketing Certification Assignment
HubSpot provides an excellent marketing automation environment for nurturing
sales leads. The Inbound Marketing Certification is an industry recognized course that should
be on every marketer’s resume.
Instructions:
1. Visit the HubSpot Academy: https://academy.hubspot.com/
a. Create a new account OR use your existing account.
b. Search for “Inbound Marketing” under the certifications tab.
2. Complete the Inbound Marketing Certification Course including:
a. video and assessments,
b. final exam.
c. Estimated time: 5 hours
3. Upon completion:
a. Take a screen shot of your final mark, submit to the LMS drop box.
i. Ensure that your file indicates “Mark Screenshot”.
ii. Ensure that your file is in PDF format.
iii. Failure to upload or name file correctly, or in proper format, as indicated
will result in a 10% grade reduction.
b. Download a copy of your certification, submit to the LMS drop box.
i. Ensure that your file indicates “Certificate”
ii. Ensure that your file is in PDF format.
iii. Failure to upload or name file correctly, or in proper format, as indicated
will result in a 10% grade reduction.
4. The mark that you receive on the final email of the certification will be your assignment
mark.
5. Add the micro credential to your LinkedIn profile and resume.
6. See LMS for weighting and due date.
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