Pepsi Cola
Lay’s
Mountain Dew
Gatorade
Tropicana
Diet Pepsi
7up
Product
Quaker oats
Mirinda
Ruffles
Cheetos and Tostitos
Aquafina
Pepsi Max
Mist Twist
Diet Mountain Dew
PepsiCo Marketing Mix
(4Ps) Analysis Mind Map
Price
Competitive pricing
Online merchandiser
Place
Restaurant chain partners
Retailers
Discounts
Sales promotions
Promotion
Youthful vibe promotion
Advertising
Public relations
Direct marketing