IE Talent &
Careers.
HIGHLY EFFECTIVE
JOB SEARCH
May 29th – June 1st, 2023
2
AGENDA
1
Your Job Search Plan
2
The Rules of Effective Networking
3
From Networking to getting the job
4
Marketing Tools: CVs and Linkedin
Next Steps: Job Search Groups
3
Your Job Search Plan
HEJS Lesson 1
4
HOW JOB SEEKERS FEEL
I apply to jobs without success
My network is very limited
I am an introvert
I have a lot of contacts but I don’t like asking for favors
People/Alumni are really unpolite.
They don’t respond my messages
I would never be so unpolite
5
HOW THE PROCESS GOES
1. Job seekers start applying online to jobs
carefully chosen
2. When they see there are no results, they
start networking with a few people
3. They see networking efficiently is not
easy
4. They go back to applying online
massively
HAVE YOU FALLEN IN THE BERMUDA TRIANGLE?
HR
HH
CV
7
CONSEQUENCES
Anxiety
Lack of focus
8
JOB SEARCH CHANNELS
1
Internal Applicants
2
Employer Websites
3
Internet Job Boards
4
Newspapers/Trade magazines
5
Recruiting Agencies/Head Hunters
6
Referrals: Networking
65% to
95%
9
HIDDEN MARKET BY LEVEL OF SENIORITY
11
WHAT YOU NEED TO TAP INTO THE
HIDDEN MARKET
GET
READY
MANAGE YOUR
SEARCH
Plan and
prepare
Use progress
measurements
GET
MOVING
Take a systematic
approach
GET READY: YOUR CAREER PLAN
Professional Objective: Role
What kind of work you want to do
Target Market
What kind of organization you want to
work for
Your Core Message
How you will tell people you can do the work in
your Professional Objective
12
GET MOVING: YOUR SYSTEMATIC APPROACH
Gather information on your target companies
Find out about employers in your target list
Informally talk to people
Talk to friends, insiders and hiring
managers, but not about job openings
Follow up
You want hiring managers to remember you
13
MANAGE YOUR SEARCH: USE PROGRESS
MEASUREMENTS
Track your progress
Count the number of conversations you have
Re-check your Project Plan
Use the information you gathered
Interview
It’s easier when you have already talked to
the hiring manager
Start your new job
14
YOUR CAREER PLAN: PROFESSIONAL OBJECTIVE
WHAT DOES IT DO FOR YOU?
If you are not clear on what you want,
you will not know where to look for it
Others will not spend the time
doing it for you
Help others help you
You will be a more attractive
candidate that knows what he/she
wants
Being focused will not limit your
options
You will have a better CV and Core
Message
15
PROFESSIONAL OBJECTIVE
WHY IS IT SO DIFFICULT TO HAVE?
When you have a Masters you feel
you can do anything
You have done multiple career
changes
You have been an entrepreneur
You want to work on innovation,
disruptive business models, digital
transformation…etc
Being focused will not limit your
options
You simply don’t know how to
decide
16
YOU CANNOT BUILD THE FUTURE WITHOUT LOOKING AT THE PAST
EXERCISE: VALUE YOUR PAST EXPERIENCE
Action
Action
Increased
Reduced
Quantified
Result
Revenue by 5%
Duration
In 2019
Process
Context
Skill
Strategic vision
By re-structuring
During an
the commercial dpt industry crisis
Team
management
Company
Impact
Revenue
EBIDTA
Created
Eliminated
Avoided
Maintained
Duplicated
Improved
Saved
17
EXERCISE: VALUE YOUR PAST EXPERIENCE
WWW.ALUMNIEXTRA.COM
Action
18
ANALYZE YOUR CAREER 1-2-3
1
2
3
Expertise
Impact
Organizational Context
Which is your strongest
functional expertise?
You had more impact on the
revenue or margin side of the
business?
What are your biggest
achievements?
Do you know or have expertise
in something that is not
common?
Which problems/situations are
you good at solving?
Are you more inclined to
customer-oriented tasks or
operational and analytical
tasks?
You prefer a business role or a
support role?
In which context are you more
experienced at:?
•
•
•
•
•
Start-up
Scale up
Maintaining Success
Realignment
Restructuring
19
ANALYZE YOUR CAREER 4-5-6
4
5
6
Learning
Transferable Skills
Thread
What have you learned in every
position?
Which behaviors (soft skills) have
helped in securing your
achievements
Which is the thread throughout
your education and career?
How each experience has helped
in securing the next role?
What is your story?
In which other roles these skills
would be relevant
20
21
ASK YOURSELF
Do you prefer Business (Sales / OPS) or Support roles:
Mkt /Finance/IT/HR?
Where have you most impacted:
Top Line (Revenue) or Bottom Line(Ebitda)?
Top Line: Marketing /Business Development
Bottom Line: OPS/Support Roles
How do you consider yourself: people-oriented or processoriented?
When you are given a task, you think on the people you will interact with
or you draw in your mind the process you need to follow?
You prefer working on:
analysis, research, planning or
activities involving people interaction: negotiation, influencing,
conflict resolution?
22
ASK YOURSELF
Do You enjoy making tough calls and be on the front
line or you prefer being in the back?
Are you good at leading teams?
Do you prefer an environment where you can do
different things and have an overall view
or you prefer a big and structured company
Are you ok with a chaotic environment, or you preferred
clear rules and norms?
Explore Career Options at:
https://linkedin.github.io/career-explorer/#explore
23
24
YOUR ANSWERS WILL GIVE YOU CLARITY
On the Functional Area
Research what are the type of roles for
that vertical
Get a list of cluster roles within that function
You now have a professional objective!!
26
YOUR ANSWERS WILL GIVE YOU CLARITY
On the type of organization, industry & size
Where you want to live
Get a list of target companies in your
geographic area for that industry
27
TARGET COMPANIES
Look where they ain´t
You might not be interested in scaleups, but scaleups might be
interested in you
https://www.youtube.com/watch?v=cIsuqkgbCtU
TARGET COMPANIES INFO SOURCES
28
TARGET COMPANIES INFO SOURCES
29
PRIORITIZE TARGET EMPLOYERS (LAMP)
L
(List of 30
companies)
Inditex
Deloitte
Procter & Gamble
A
(Alumni/connections)
Y/N
Y
N
Y
M
(Motivation)
P
(Posting)
5
4
3
Y
N
Y
30
31
YOUR CORE MESSAGE
What will you say about yourself
to Decision Makers in your Target Market
How will you describe yourself in one minute?
Your Core Message is easy if you are clear on your target role
Which is the objective of your target role?
Why this role exists?
32
YOUR CORE MESSAGE
Let’s do an example: Customer Service Manager
Ad #1
Are you a strong leader with high organizational skills? Are you strongly Customer-centric?
Are you passionate about efficiency and constant improvement for excellent customer service?
Ad #2
As our Customer Service Manager, you will manage the customer care operation
within a designated geographic area covering and resolving all of the legacy/outstanding
queries.
You will deliver the 'Continuing our commitment to our customers' promise
as identified in the Customer Care Charter and to the standards
Ad #3
The Customer Service Manager position is central to the performance of the branch. You will be
influential in enhancing sales with existing customers whilst at the same time striving to
identify and develop new business with new customers
33
YOUR CORE MESSAGE
Let’s do an example: Customer Service Manager
“I help companies enhance sales and develop new
business opportunities by managing customer care
operations that allows for customer engagement,
always striving to find ways to improve the service”.
 You need to articulate how you help the company GROW and through
which ROLE
 Let your pitch trigger additional questions
CRAFT YOUR PITCH OR SALES BANNER
Product Development
Project Manager
I help companies GROW by
successfully managing projects
that foster customer engagement,
like I did last year when I achieved
an increase of % in engagement
rate
I help companies GROW by developing new
products and services that can help
increase the company customer base, like I
did when I designed product X that was a
great success.
Finance Analyst
I help companies build financial
planning and analysis models that
help senior management and
investors take better decisions, like
I did with project ABC resulting in
…..
Marketing
I help companies meet growth
objectives and contribute to
overall corporate profit through
new product launches that ensure
market share, like I did….
From “Push” to “Pull”
34
RECAP: YOUR TO DOS FOR THIS WEEK
1
Exercise “Value Your Past experience”
2
Define a Role and identify all
possible titles for that role
3
Craft Your Pitch or Core Message
4
Thorough Company Research
35
36
37
38
EFFECTIVE NETWORKING
HEJS Lesson 2
WHY YOU NEED A NETWORK
1
Radar
2
Prototype/
Validate
3
Info
39
WHY YOU NEED A NETWORK
1
Radar
2
Prototype/
Validate
3
Info
Identifying CONNECTORS
Target Companies
40
PRIORITIZE TARGET EMPLOYERS (LAMPC)
L
(List of 30
companies)
Inditex
Deloitte
Procter &
Gamble
A
(Alumni/connecti
ons)
Y/N
Y
N
Y
M
(Motivation)
P
(Posting)
5
4
3
Y
N
Y
Contact
41
SOURCES OF CONNECTORS
Close contacts
Our contacts’ contacts
Weak contacts
42
CLOSE CONTACTS
PROs
Easy access
Easiest way to get
information: they will disclose
any info they have
They know us well
CONs
We assume they will help us
and leave in their hands all
the effort
We don’t ask for information
We rely too much on them
They have a stereotype of
what we can do and fit. If
there isn’t a clear match they
won’t help
43
OUR CONTACTS’ CONTACTS
PROs
CONs
Our contact will make the
introduction
We assume they will help us
It is relatively easy to
schedule a call or a meeting
to get information
We can get confused
between connectors and
hiring managers and use the
wrong approach
We can slightly re-brand
ourselves
We can put our contacts
down if done incorrectly
44
WEAK CONNECTIONS
PROs
We don’t leverage on the
many interactions
(serendipitous or not) we
have everyday
People in general love talking
about themselves
We can build a fresh image of
ourselves, there is no
stereotype.
We can also get fresh ideas
and connect new dots
CONs
Requires an extra effort to get
out of our comfort zone
We need to spark or initiate
the conversation
We need to have a strategy
and pitch to convey a natural,
clear and compelling
message
45
WEAK CONNECTIONS
IE ALUMNI
46
47
HOW TO REFRAME YOUR NETWORKING
FEARS
“I don’t like asking for favors”
You are not asking for favors, you are asking for information
“Networking is a self-serving process”
It is only legitimate to search for information to take an
educated decision for our life and career
“I am an extrovert. I have hundreds of friends but I don’t
know how to sell myself”
You don’t need to sell yourself, you are looking for
information only
48
HOW TO REFRAME YOUR NETWORKING
FEARS
“I am too shy to network effectively”
If you have a shared passion, introversion won’t be an
obstacle. You will enjoy exchanging ideas with soul mates
“I don’t have time to socialize.
I have a lot of work and family responsibilities”
Make a list of your regular daily activities to see if all of them are
aligned with your goals
THE 6 RULES OF INFLUENCE
Robert Cialdini
RECIPROCITY
COMMITMENT
AND
CONSISTENCY
SOCIAL
PROOF
LIKING
AUTHORITY
SCARCITY
49
RECIPROCITY
A person can trigger a feeling of indebtedness by doing us an uninvited favor
It is not “what can I get from someone” but rather “How can I help someone?”
The rule is overpowering, often producing a “yes” response that except for an existing feeling of
indebtedness, would have surely been refused
Before approaching: Think on what you can offer
During the meeting: listen rather than talk.
After the meeting: if you listened carefully and identified the other person interest, build a followup approach.
50
CONSISTENCY AND COMITMENT
The drive to be (and look) consistent constitutes a highly potent weapon of social influence,
often causing us to act in ways that are contrary to our best interests
If you listen and make the appropriate questions, you might be able to
ask for something minor and easy to do
Once the person is committed, you can ask for something bigger later
on as you have set the stage for automatic commitment
Tactic: Sequencing: small incremental compromises.
Widely used in marketing with freebies
51
CONSISTENCY AND COMITMENT
The drive to be (and look) consistent constitutes a highly potent weapon of social influence,
often causing us to act in ways that are contrary to our best interests
If you listen and make the appropriate questions, you might be able to
ask for something minor and easy to do
Once the person is committed, you can ask for something bigger later
on as you have set the stage for automatic commitment
Tactic: Sequencing: small incremental compromises.
Widely used in marketing with freebies
52
SOCIAL PROOF
One means to determine what is correct is to find out what other people think is correct.
Rule of efficiency
“where all think alike, no one thinks very much”.
In 95% of the occasions, we decide imitating others
In your networking efforts, start talking with close friends, get some
benchmark and when cold calling, mention that you are already in
touch with like-minded alumni
53
LIKING
Why people like us?
PHYSICAL ATTRACTIVENESS: It causes a halo effect where automatically we assign good looking people
favorable traits. Grooming is important in a hiring process.
SIMILARITY: We like people who are similar to us in the area of opinions, personality traits, background
or life-style
COMPLIMENTS: We automatically like someone complimenting us
ASSOCIATION: We get associated with the people we go, how we behave, how we talk and how we
act (boby language)
54
AUTHORITY
We all have a sense of obedience to authority
FORMAL AUTHORITY: Based on Role, Title, hierarchical status
INFORMAL AUTHORITY: based on knowledge, contacts.
Like Influencers, rock stars, actors, models
55
SCARCITY
In our decisions we are more motivated by the though of losing than the thought of gaining
something of equal value
To create the feeling of loss you need to carefully listen and try to
understand other people’s motives
In an interview or salary negotiation, you can create this idea of risk: I
am very advanced in other
56
57
What other
researches say
58
GET MOVING: TAKE A
SYSTEMATIC APPROACH
Gather information on your target companies
Find out about employers in your target list
Informally talk to people
Talk to friends, insiders and hiring managers, but not about
job openings
Follow up
You want hiring managers to remember you
59
FINDING CONNECTORS
Apply the similarity rule
Look for people you have things in common with
Events: Participate in Events, Conferences, IE Alumni Clubs, Industry
Associations. Play an active role
Social Networks: Online forums, follow though leaders in your industry,
join industry groups. Participate, share, curate, comment, publish
content
LinkedIn: connect with professionals in your sector, your School,
former companies, country of origin
60
OUTREACH MESSAGE KEY TIPS
Apply the similarity rule
Look for people who have things in common with
Keep it short - no more than 100 words
Similarity goes first
Generalize your interest
Ask for a short conversation because you are
“RESEARCHING” to validate your options
No mention of jobs
REMEMBER:
Not everyone will
respond. You need
to keep going
OUTREACH MESSAGE
TEMPLATE (UNSOLICITED APPROACH)
Subject: IE alum seeking your advice
Similarity
Interest
Follow Up
Dear John
My name is Ana Herranz. I am a Master in xxxx student who found your
information on the IE Alumni database.
May I have 20 minutes to ask you about your experience at Google? I am
trying to learn more about marketing careers at a technological company and
your insights would be really helpful.
I recognise this may be a busy time for you, so if we are unable to connect by
email I will try to reach you next week to see whether there is more
convenient time for you.
Thank you for your time.
Best Regards.
Ana
61
IMPORTANT
1
Follow up at least twice: 5B10 rule
2
Exception to non mentioning jobs:
when there is a job you want to
apply to
62
RECAP: YOUR TO DOS AFTER THIS SESSION
1
Analyze your network and create a list
of connections using the workbook
2
Craft your outreach message
63
64
THE CONVERSATION
HEJS Lesson 3
65
PREPARE THE
CONVERSATION
1. Read about the Company
2. Research on your interviewer’s name
3. Reinforce that you are researching, not
applying
4. Generalize your interest
5. Prepare for the big question
TELL ME ABOUT YOURSELF
In an informal conversation
• The maximum duration of your
responses should be 2 minutes.
• Use a framework to stay on track in
chronological order:
Assertion-Proof-Tieback
www.alumniextra.com/IE
• Assertion will prove your motivation and
Proof your skills
TALENT & CAREERS
Example #1
Data Science
Assertion: I have always been passionate about numbers and the logic
behind them. Analysing them can give you a lot of insights of the underlying
causes of any problem. I don’t give up until I am able to prove a cause-effect
relationship that can help solve a given problem. I have always been the goto person when my friends and family had to compare options to make good
decitions.
Proof: Thus, I studied engineering to deep dive and chose to start my career
in data science
Tieback: I thought that with my engineering background, this field would be
a great next step for me, combining my passion and skills
TALENT & CAREERS
Example #2
Marketing
Assertion: “I have always been passionate about people behaviors and how
people react to stimuli. I have been always curious to compare how different
triggers elicit different reactions, It has always been fun to me to do this
analysis
Proof: that is why I chose a career in Marketing. It helped me understand
different tools and methods that could elicit certain reactions in customers.
Tieback: Thus, I thought this field would be a great step for me, combining
my passion and skills:
TALENT & CAREERS
Example #3
Tech Company
Assertion: I have been fascinated about technologies since I was a child. I
have always been the early adopter of any new technology.
Proof: that is why I studied computer engineering and I am a relentless
reader of anything related to technology. I am subscribed to magazine x, y
and z to keep up-to-date on the industry
Tieback: My passion for the industry, my constant consumption of news
about it from a variety of sources and my analytical skills gives me
confidence that I can quickly gain expertise and help the Company solve
complex problems
TALENT & CAREERS
CONVERSATION FRAMEWORK
ESCASEZ
73
TRENDS
What trends are most impacting your business right now?
How do you think it will change in the next several years?
How has the business changed since you started?
I have read that you have started operations in Colombia, are
you initiating an expansion in Latam?
I have done some bechmarking and see that you put a lo of focus
on quality, would you say that Quality is one of your competitive
advantages?
74
INTEREST
Put the focus on HIM/HER, not YOU
Do you like the Company, the Industry? What you like and dislike?
Which are your career interests, how you want your career to
develop going forward
What has been your best experience so far?
How has the business/company changed since you started?
What has been your most valuable experience at
your employer so far and why?
If you had to attribute your success at your
employer to one skill or trait, what would it be?
75
VALIDATION
Is this a place for you?
Do you like the company culture? What you like and what you don’t
Do you get the chance to innovate and even fail?
How is the company structure, can you draw the organizational chart?
How is your job measured, the objectives are clear and achievable?
76
RELEVANT INFORMATION
Company pain points / Priorities / Challenges
What projects have you been involved in that you felt added the most value?
How is the company doing this year, how has the covid affected?
What keeps you awake at night? If you could ask for help what would it be?
Have any projects increased in popularity recently?
77
RECOMMENDATIONS
Information to follow-up on
What next steps would you recommend in my situation?
What resources should I be sure to look into next, do you
recommend any book, any event I should attend, any group I
should join,
anyone I should talk to?
What would you do if you were in my
situation?
78
CONVERSATION FRAMEWORK
To build a new
connection
To be liked
Info to
prototype and
validate
Info to
customize
Info to follow-up
on
79
ADD OTHER SOURCES OF INFORMATION
1.
If the product is available at retail, visit the stores. Buy the product if affordable, use the
product. Talk to store personnel.
2.
If the product is sold directly to customers, identify some. Ask the customers’ opinions
on delivery, reputation, innovation, sales force, warranty issues.
3.
Call the company’s customer service number. Analyze the experience.
4.
Get the competitors’ literature.
5.
Call suppliers to the company and to the industry if possible.
80
FOLLOW UP
To boost your chances you should have a follow-up system in place
Moving from Information to Hiring
60%
83%
#1:
OPINION
#2:
ADVICE
Follow-up on the recommendations
received,prepare an initial draft of you
value proposition
#3:
73%
83%
Business
Case
Prepare a customised
proposal for the Hiring
Manager
81
BUSINESS CASE: WHAT IT DOES FOR YOU
#1
Show your enthusiasm for a
role
#2
Ilustrate that you’ve done the
research
#3
Prove your value and stand out
82
BUSINESS CASE
Includes
#1
Company challenge that you have identified.
Company X is expanding their operations in Latam having 2
critical milestones:
Identify the target customers in the región
Define the entry market strategy
#2
Your Proposal: I recommend to prepare:
Identify a market research company: List of possible
agencies that you have identified
Marketing Plan
#3
Your skills set
To accomplish the Project
83
BUSINESS CASE
Austin Belcak approach: Your VVP or Value Validation Project
CHOOSE
YOUR
ANGLE
#1
Identify and solve a problem
#2
Highlight an opportunity
#3
Showcase past work
84
BUSINESS CASE
Austin Belcak approach:Your VVP or Value Validation Project
BUILD
YOUR
DECK
• Slide 1: Attention grabbing title
• Slide 2: Validate problem opportunity
• Slides 3-6: Specific ideas and solutions
• Slide 7: Summary of Your Experience
85
KEEP TRACK OF YOUR CONVERSATIONS
Company
Contact
Action
Amazon Lux
Contact 1
Contact 2
Contact 3
Connection
Type
1st degree
2nd degree: Paul`s
contact
3rd degree: IE alum
Connector
Conv
1
1
0
Conector
Follow Up
0
1
0
Hiring
Manager
1
Conv On
Hold
HM
Formal
Interview
0
1
0
Comments
No current
vacancies.
Follow up in
1 month
Citi Lux
86
87
YOUR MARKETING TOOLS
HEJS Lesson 4
 Your CV/ LinkedIn/Interviews
 Gig Economy
 Next Steps: Job Search Groups
88
CURRICULUM VITAE:
WHEN TO APPLY
Job Requirements
 Your CV is compared with a job
description
 You need to tweak it as much as
you can
 You will not be considered if you
don’t meet 80% of the
requirements
89
THE JOB DESCRIPTION SECTIONS
Category Manager
Role Objective
JD
objective
As Category Manager responsible for Services, you will create and own the
strategic relationship with suppliers and senior internal stakeholders while
building collaboration within and across organizational boundaries. You will
develop key sourcing activities, ensuring service availability to meet business
goals while minimizing risk. You will be the trusted advisor in strategic
sourcing and procurement initiatives. You will work side-by-side with your
stakeholders to deliver the best end customer experience.
Executive Summary
CV
Summary
Professional with x years of experience and a track record in developing key
sourcing activities, improving service availability and minimaxing risk by
building strong strategic relations with suppliers and senior internal
stakeholders
JOB
THE JOB DESCRIPTION:
DESCRIPTION
SECTIONS
SECTIONS
Category Manager
Qualifications:
Hard
skills
• Universtiy Degree
• Preferred Level: MBA or other graduate degree
• 5 years of Category, Sales or Marketing
experience in FMCG
• Fluency in English required
• Computer proficient with Microsoft Office
CV
Screening
Competencies / Skills
Soft Skills
•
•
•
•
Passion and resilience
Strong interpersonal and influencing skills
Strong analytical skills, and execution focused
Results oriented
Interview
Soft Skills assessment:
THE JOB DESCRIPTION:
https://www.hr-guide.com/data/A302.htm
SECTIONS
Hard
skills
Soft Skills
Category Manager
Qualifications:
Universtiy Degree
Preferred Level: MBA or other graduate degree
5 years of Category, Sales or Marketing
experience in FMCG
Fluency in English required
Computer proficient with Microsoft Office
CV
Screening
Competencies / Skills
Passion and resilience
Strong interpersonal and influencing skills
Strong analytical skills, and execution focused
Results oriented
Interview
JOB
Experience
THE JOB DESCRIPTION:
DESCRIPTION
SECTIONS
SECTIONS
Category Manager
• Key Responsibilities
Develop and deliver long term sourcing strategies, lead key
initiatives with cross-functional teams; drive the decision
making process of the category roadmap with regional senior
leadership;
• Drive commercial relationships with suppliers, with a principal
objective of achieving optimal cost and performance;
• Lead supplier performance management including improving
sustainability & social responsibility;
• Coordinate and collaborate with local teams to deploy and
manage the implementation of your defined strategies.
CURRICULUM VITAE: CUSTOMIZATION
Category Manager
Key Responsibilities
JD
CV
Drive commercial relationships with suppliers with a
principal objective of achieving optimal cost and
performance;
Reduced cost by 2% and improved performance by x%
by developing and executing a new commercial
strategy with key suppliers
93
CURRICULUM VITAE: CUSTOMIZATION
Category Manager
Key Responsibilities
JD
CV
Coordinate and collaborate with local teams to deploy
and manage the implementation of your defined
strategies.
Successfully implemented the procurement strategy
in 5 months ensuring closer collaboration and
alignment with local teams in 6 countries
94
CURRICULUM VITAE: CUSTOMIZATION
Category Manager
Key Responsibilities
JD
CV
Lead supplier performance management including
improving sustainability & social responsibility
Improved metrics on sustainability and service quality
by % designing and implementing a supplier
performance tracking dashboard that allow for quick
detection of possible failures
95
CURRICULUM VITAE: CUSTOMIZATION
To avoid multiple customizations:
•
•
•
•
Have a target role
Analyze Job Descriptions for that role/industry
Craft a standard CV for the role
If you have 2 target roles, prepare 2 customized CVs
• For senior roles, focus on the impact on:
• Sales Impact
• EBITDA impact
• Risk Mitigation activities
96
CURRICULUM VITAE: CUSTOMIZATION
Sentence Structure:
Result (action verb) + Quantification + Action
Improved sales by 2% by launching a new product
Reduced cost of xxxx by 3% by revamping the whole process of xxx
97
CV RULES
1. A CV tailored to a company is better than a general CV with a tailored
cover letter.
2. You can stretch your experience, you can creatively position your
experience, but you can NEVER LIE
3. No one cares about your objective. The only acceptable “job objective” is
to directly or indirectly help the company profitably get and keep
customers.
5. Do not use “I” in your CV.
6. Never write a CV that exceeds two pages in length
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CV RULES
7. Don’t be TOO original with the format
8. If you don’t have gaps, don’t leave gaps
9.
If you do, include what you were doing: learning, pro-bono job, etc
10. If you were an entrepreneur, don’t use “Founder” Title, use what it is more
appropriate to your interests.
11. If your title is not understood outside your Company, either change it or add
Information
12. Show separately main Education: Undergrad and Postgrad from other
Courses
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CV RULES
13. Avoid self-serving self descriptions. Eliminate phrases such as:
“passion for customer service,”
“strategic thinker with long-term vision,”
“proven leadership,”
“results-oriented,”
“ability to rise to new challenges.”
Use facts, incidents, and numbers to reveal your good qualities.
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SUMMARY
15. Professional Summary:
Professional with 6 years of experience in industry abc with a
proven track record of reducing operational cost, improving
efficiencies and productivity that consistently ensured customer
satisfaction and long term engagement.
Your summary should be backed-up with the results shown on
the Experience section
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FORMAT SHOULD BE BORING
 For recruiting professionals, they do this all day . Don’t make them
guess
 They want contact, work, education to appear in the place they
expect it
 Clever, novel, beautiful, intricate, innovative designs don’t help get a
resume noticed
 ATSs strip all graphics, formatting and design when parsing, as a
result, the space is wasted

Avoid columns, boxes, tables. These invisible structures lead to bad
results
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MS WORD IS THE RECOMMENDED FORMAT
 MS Word is the recommended format
 PDF can render as either image or text




Image PDFs are illegible to ATSs and parsers
15% of received PDF resumes are images
There’s no reliable way to guarantee text rendering
So it’s better to avoid PDF
 .txt and .rtf are 100% compatible, but uncommon
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FONTS
 Use default fonts
 Fancy fonts might not be installed
 Fancy fonts might not be as readable as hoped
 Stick with default fonts: Arial or Times New Roman
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NON-TRADITIONAL COVER LETTER
Dear Mr. Day,
You have a great company and I have spent some time studying it. Based on my research, which includes
observing your products in use by your customers, there are four things that would have a positive
economic impact on your business.
1. Customers complain that Product A occasionally loses hydraulic fluid, creating one hour of costly
downtime while being repaired. The problem can be solved with a redesigned lip seal. I know how to get that
done.
2. Based on a description of your factory floor layout, there would be considerable savings to you if you
adapt the Toyota motor car’s one-piece flow production method to your manufacturing process.
3. Such a process will also result in reduced factory floor space usage, and less inventory of vendor parts.
4. Customers say your lead time on shipments is now sixteen weeks. There are a number of ways to reduce
that lead time.
If I don’t hear from you, I will follow up to discuss how to make these ideas a reality.
Manufacturingly Yours,
Baldwin A. Ward
P.S. One customer suggested a product improvement that might be a good new product. It is a neat idea.
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LINKEDIN PROFILE
SEO
LinkedIn has more than 900 Million Users
How can you ensure you get found?
You need to define you “positioning”
strategy: for which searches you want to be
found. Identify keywords
Get your keywords in the right place
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IT IS ABOUT YOUR
TARGET AUDIENCE
SEO
Define the keywords you want to be found for
Put them in the right places according to
LinkedIn algorithm
1. Headline
2. Job titles. Current title matters the most
Increase the number of keyword appearances:
1. In your summary
2. Courses
3. Experience
4. Projects
108
109
Your Headline is Premium Real Estate
110
LINKEDIN PROFILE
HEADLINE
Longtail keywords in relevant sections
112
113
LINKEDIN PROFILE
SUMMARY
114
LINKEDIN PROFILE
EXPERIENCE
Be specific
115
LOOK THE LOOK
Profile Photo:
1. High Quality image – not pixelated.
2. Close shot of your face
3. Appropriate attire according to your target audience
4. Smile!
Cover Photo
1. Get an attractive backdrop image that draws in your target
audience
2. If you work on your own add a tagline telling visitors what you
do and who you serve
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WALK THE TALK
LinkedIn is more than a CV. It helps to
REBRAND yourself by posting, sharing, commenting on things
related to your professional objective
Position yourself as a thought leader
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LINKEDIN COURSE
Link: https://bit.ly/linkedie
How to access: IE Credentials
First steps: Click Enroll Free >> fill in your info >> purchase price will be $0
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WHAT IS NEW ON LINKEDIN?
HTTPS://LINKEDIN.GITHUB.IO/CAREER-EXPLORER/#EXPLORE
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FUTURE OF SKILLS
HTTPS://LINKEDIN.GITHUB.IO/FUTURE-OF-SKILLS/#EXPLORE
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LINKEDIN LEARNING OFFER
HTTPS://OPPORTUNITY.LINKEDIN.COM/SKILLS-FOR-IN-DEMAND-JOBS
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INTERVIEW QUESTIONS
https://www.linkedin.com/intervie
wprep/assessments/urn:li:fsd_assess
ment:(1,a)/question/urn:li:fsd_asses
smentQuestion:(10011,aq11)/
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127
WWW.JOBSCAN.COM
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ChatGPT
https://www.linkedinguys.com/blog/2023/4/29/10-ways-to-use-chatgpt-to-land-a-great-job
129
ChatGPT
https://www.linkedinguys.com/blog/2023/4/29/10-ways-to-use-chatgpt-to-land-a-great-job
130
THE GIG ECONOMY
THE BACKBONE OF THE FUTURE?
 Global gig Economy is expected to grow from $204 billion in
2018 to $455 in 2023. More than 123%.growth in 5 years
 Vast majority of the gig economy grow value comes from
transportation-based services (such as Uber) and assetsharing platforms (such as Airbnb).
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THE GIG ECONOMY
THE BACKBONE OF THE FUTURE?
 the average income for a full-time US independent is $68,000 which is
higher than the country’s average median household income
of $59,000
 the number of high-earning gig workers is increasing year over year as
the trend of working remotely and offering skilled services
independently has become increasingly popular in the recent years.
132
THE GIG ECONOMY
THE BACKBONE OF THE FUTURE?
133
FREELANCER
PLATFORMS
134
FREELANCE AND REMOTE JOB SITES
https://www.getonbrd.com/
https://www.ycombinator.com/jobs
https://remote.co//
https://weworkremotely.com/
https://remoteok.com/
https://www.workingnomads.com/jobs
https://www.trueup.io/
https://jobgether.com/
https://www.upwork.com/
https://www.malt.es/
135
REMOTE WORKERS: EASY HIRING PROCESS
136
This is not the end
Next Steps
TALENT & CAREERS
138
WHY JOB SEARCH
GROUPS?
TO IMPROVE
PRODUCTIVITY
PRODUCTIVITY
FACTORS
REASONS FOR FAILURE
• Job hunters struggle
the most with the
networking part
• Working solo can be
discouraging
• Lack of objectivity
• Skills mismatch. Job
hunting is a work
project that requires a
certain set of skills
• Low interest in required
tasks
• Rejection,
discouragement and
inactivity. Repeated
rejection is a central
issue in job search
HAVING A PLAN
NUMBER OF CONVERSATIONS
• Connector conversations to
get access to decision makers
• The total number of Decision
Makers a job hunter spoke
with is a useful progress
measurement.
139
AS A TEAM
AS A MEMBER
• An advisory panel that enables members to
stay objective, focusing on the most effective
methods.
• Stay focused and on the right track, observing
what works for others that accelerates the
learning curve
• A personal and task support group which
involves finding , discussing and understanding
the best way to accomplish job search tasks.
• Maintain a reasonable level of job search intensity.
Each member tries each week to improve upon
their previous week average numbers.
• A Project management team. Members will use
progress measurements to assist each other
• Keep your search moving. Members use the
weekly meeting as a motivator to be active.
• An effective core network based on team
members’ solid knowledge of each other’s
plans
• Become more effective in job hunting
140
GROUP
MEMBERS
Process
5 to 8 members. 90 min per week
during 5 consecutive weeks
• Active in search
• Diversity. A diverse membership is
a plus since each brings different
skills and perspectives.
• Criteria to form the groups:
– Residency
– Seniority level
– Industry
•
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COMMITMENT
Process
•
•
•
•
Every week, members will commit
to a number of conversations.
Everyone is expected to fulfill the
weekly commitment
Members that don’t show up twice,
will be asked to leave
If you have a reason to be absent,
you should share you report with
other member that will report to
the group on your behalf
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TEAM
MEETING
Process
•
•
Pre-Meeting Preparation of
Weekly Report. Team
members will have to
prepare their progress report
before the meeting
Progress reporting. Each
member gives a 3 min verbal
report on
progress/highlights and
priorities for the last 7 days
and propose an agenda item
for discussion
•
Agenda Creation (4 min) Every member can
suggest an agenda ítem as a question that will
produce info useful to everyone. Agenda ítems
should e actionable, practical suggestion that
can be used inmediately
•
Advisory panel discussion of agenda items
(aprox 60min)
•
Meeting wrap-up
•
Optional post-meeting discussions. Some
members might want to discuss further
between themselves.
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145
BEFORE WE GO
Talent & Careers for Alumni on IE
Connects
Webinar repository
www.alumniextra.com
Alumni Advisors
(Mentoring Platform)
Talent & Careers Website
145
THANK YOU!
TALENT & CAREERS