HANOI UNIVERSITY
Faculty of Information Technology
61MME4CCM
Communication Crisis Management
Fall 2023
Module Description
Contact details
Instructor: Hoang Thao Van
Office: Building C, Room 210, Hanoi University
Tel: 08 6644 7815
Email: vanhtfit@hanu.edu.vn
Module Overview
1.
Module Details
Faculty
Module code
Module name
Level
Modules of credit
Prerequisite
Suggested study
Year
Information Technology
61MME4CCM
Communication Crisis Management
Undergraduate
3
None
Ten (10) hours per week
2023
2.
Nature of the module
This module equips students with fundamental knowledge in crisis management and crisis
communication management. This course will discuss what causes different types of
organizational crises, what to do when crises hit and how to learn from past crises and
prevent future crises with a casebook approach. Students will discuss prior case studies
relating to crisis communication to learn the prepatation process for a crisis, what would
be the critical elements to include in a crisis management plan.
3.
Learning objectives
On the completion of this module students should be able to:
3.1.
Recognize risks to an organization’s well-being
3.2.
Understand crisis communication theory model
3.3.
Understand what constitutes an organizational crisis
3.4.
Identify techniques for preventing crises
3.5.
Obtain teamwork, presentation, self-study skills
1
Learning Resources
We recommend you to read the following book:
Fearn-Banks, K. (2017). Crisis Communications: A Casebook Approach ( 5th Ed.).
Taylor & Francis
Alan Jay Z. (2015). Crisis Communication: Theory and Practice. Taylor & Francis.
Course website: http://fit.hanu.edu.vn/fitportal
Assessment
1.
Assessment table is applied to all students
Type
Weight
Brief Description
Internal Attendance
10%
Assignment
15%
Midterm
Final Exam
15%
60%
Students must participate in
at least 80% of classes in
order to obtain this 10%.
Students are organized into
groups. Each group submit 1
report + present their project
during tutorial session.
Mini Exam
Part I (60%): Multiple
choices questions
Part II (40%): Short answer
questions
Final
Assessment
name
Linked
learning
objectives
3.1, 3.2, 3.3,
3.4. 3.5
3.1, 3.2
3.1, 3.2, 3.3,
3.4
2.
Determination of final grade
The calculation of your final grade uses the weightings in the assessment table above.
You are not qualified to take the final exam if you participate less than 80% of classes.
3.
Pass Criteria
To obtain a grade of pass or higher in this module student must pass the following
criteria: Your final grade must be greater or equal 4.95
2
Proposed Weekly Lecture & Tutorial Schedule
Week Description
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
Tutorial
Crisis Communications
Today
Crisis Communications
Theory
Communications to Prevent
Crises
Communications When the
Crises Strikes
Social Media and Crisis
Communications
“Textbook” Crises
Culture Crises
Environmental Crisis
Midterm Test
Titanic Sinking Case
Natural Disasters and
Transportation Crises
Product Crisis
Dead and Injury
The Crisis Communications
Plan
Revision
Revision
Hurricane Katrina
Assessment
Applied Case
Communications with
publics
Social Media in previous
cases
Applying Social Media in
previous cases
Tylenol Case
Domestic and International
Honey bees case
Midterm test
Domino’s Pizza
School Shootings
Project Presentation
Assignment
Revision
Final Exam
Final Examination
Academic Honesty and Misconduct
Hanoi University expects all students and staff to act with honesty and integrity with all
matters.
3