Compositional Principles |
Scale & Proportion
The Compositional Principles of Design
Unity & Harmony
Balance
Emphasis & Focal Point
SCALE & PROPORTION
Rhythm
Scale = Size
Proportion = Relative Size
Scale & Proportion | Emphasis & Focal Point
Wassily Kandinsky, Composition VIII, 1923
Matt Needle, Mad Men movie poster, 2011
Scale & Proportion | Emphasis & Focal Point
Doyle, Dane, Bernbach, Think small advertising campaign, 1959
Scale & Proportion | Emphasis & Focal Point
Amiens Cathedral, 1300
Ideal Proportions?
The Canon of Human Proportions
Leonardo da Vinci, Vitruvian Man, 1490
Leonardo da Vinci, Mona Lisa, 1505
Ideal Proportions?
The Golden Rectangle
The Golden Spiral
Ideal Proportions?
The Golden Rectangle
Ideal Proportions?
The Fibonacci Series
1+1=2
1+2=3
2+3=5
3+5=8
5 + 8 = 13
8 + 13 = 21
13 + 21 = 34
21 + 34 = 55
0, 1, 1, 2, 3, 5, 8, 13, 21, 34, 55…
The Golden Mean – 1:1.618
Ideal Proportions?
Phyllotaxis
Scale & Proportion | Anthropometrics
Le Corbusier, The Modular Man, 1946
Scale & Proportion | Human Factors & Ergonomics (HF&E)
Scale
Visual Impact & Emotional Response
Claes Oldenburg
Claes Oldenburg, Clothespin, Philadelphia City Hall, 1976
Scale = Size
Proportion = Relative Size
Determining Scale
Actual Measurements
Visual Estimates
Determining Scale
Actual Measurements
Visual Estimates
Determining Scale
Actual Measurements
Visual Estimates
Determining Scale
Actual Measurements
Visual Estimates
Principles of Scale
Scale is Relative
Human Scale
Principles of Scale
Scale is Relative
Human Scale
Scale in Art & Design
Unusual Scale
Contrast in Scale (Hierarchical Scale)
Confusion of Scale (Juxtaposition)
Do-Ho Suh, Floor, 2012
Lawrence Argent, I See What You Mean, 2004
Scale in Art & Design
Unusual Scale
Contrast in Scale (Hierarchical Scale)
Confusion of Scale (Juxtaposition)
Duccio, Maesta, 1308
John Steuart Curry, Tragic Prelude, 1938
Scale in Art & Design
Unusual Scale
Contrast in Scale (Hierarchical Scale)
Confusion of Scale (Juxtaposition)
Rene Magritte, Personal Values, 1952