Anglia Morocco
American Group International
Anglia Morocco and Anglia Examinations 30-year celebration.
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Who Are We?
American Group International was established in 2013 to help fill a need with the
lower income and foreign expats living in Agadir, Area. Over the past
decade we have had extensive experience on the international field with multiple
students from foreign countries, local Moroccan and professionals from the
business field including the medical field in providing academic and language skills
in English and Mathematics. This has earned us extensive experience in the field of
English education. Our courses vary according to the student's need from general
and intensive English courses to short weekly courses. We support all levels and
ages. Children and adults are welcomed. We provide preparation courses for
International and English exams for the professional environment, communication
and conversation skills courses, and English courses for special purposes.
Our programs are always designed for the betterment of the Moroccan people and
to “Empower others to dream in English”. Our programs are for academic and
language proficiency purposes. We pride ourselves in Inclusive education for all.
WE ARE CELEBRATING 10 YEARS
STRONG.
http://www.americangroup-international.com
http://www.angliamorocco.org
Anglia Morocco and Anglia Examinations 30-year celebration.
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12 Regions of Anglia Morocco
The Headquarters of Anglia Morocco is located in the centre of the
country in Region 4 in the city of Agadir.
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Marketing and Social Media
For an impactful Muslim customer targeting, you need to know who they
are as people. What kind of a Muslim person is your ideal target customer?
This is highly important given the diversity of Muslims across cultures and
backgrounds.
This is why you need a buyer persona that is nothing more than a
character profile of your ideal customers. Ask yourself :
Who are they?
What do they want and need ?
What are their lives like ?
What would motivate them to engage with your brand?
All the content you create and market: blogs, papers, dress and body
language, etc. should be written addressing this buyer persona’s points
and concerns. This will help you target and connect with your targeted
Muslim audiences on a more personal, individual level, without having to
tailor a different approach for every single customer. We use social media,
email, and our marketing is mostly for us the positive reputation that we
have built in the kingdom, and we are highly respected in the word-ofmouth approach which is a very popular avenue in the country of Morocco.
The saying of…. It is all who you know, really is a big marketing idea, still
currently used in the country of Morocco.
Anglia Morocco and Anglia Examinations 30-year celebration.
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Competitors in Morocco
- Cambridge-British Council
- TOEIC- Amid East
- SELT- Rabat- By Language Cert
- TOEFL- ITP, and other testing offered by Amid East through ETS
- IELTS-British Council
- SAT –College Board
We have decided to offer lower costing exams to schools and
institutions at 40 to 50 percent lower than the competition. We
have decided to go first to the rural areas and work our way
into the bigger areas. Opposite than the other examination
providers.
Anglia Morocco and Anglia Examinations 30-year celebration.
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Teacher Training
Because of the unemployment history of most BA English holders
in Morocco. We have started training teachers in our institution
and others, to improve their language levels. Most graduates
only hold a B-1 or B-2 level after completing a university degree.
We are also training them in Preschool pedagogy (how teachers
teach)and English Mathematics and some scientific studies for
fluency.
Anglia Morocco and Anglia Examinations 30-year celebration.
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Future Goals
 We have hired a salesman out of the city of Casablanca that is from Agadir, the
Headquarters of Anglia Morocco. He has worked with the British Council before and
knows the systems of language exams, booking exams and preparation and selling. He
knows the strengths and weaknesses of other exams and he will be an asset to our
business and expansion.
 Two of our centres are making plans to see if the Ministry of Education would register our
exams for accreditation into the Moroccan system. They are handling the groundwork till
be need to finish our case in the capital because they can speak the language and do the
necessary paperwork.
 Double the number of examinations over the next year.
Anglia Morocco and Anglia Examinations England 30-year
celebration.
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Thank You, Anglia….
Anglia Morocco and Anglia Examinations England 30-year
celebration.
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