Specific
How to: Reduce cost of sales of product X
Or
Increase revenue of product y
Or
Reduce sales team churn rate.
Measurable
How to: Increase sales of product y by 20%
Or
Reduce sales team churn rate by 15%
Actionable
How to: Reduce cost of manufacturing product y by 20%
Relevant
How to: Reduce the cost of sales y by 20%
Time-Based
How to: Increase sales of product y by 20% by the end of Q3.
Or
Reduce sales team churn rate by 15% by the end of Q2.