Scarcity, choice and opportunity cost. Fundamental economic problem Scarce resources and Unlimited Wants The fundamental economic problem means that individuals, firms and governments have to make choices due to the scarcity of resources. Opportunity cost the cost of the choice in terms of the next best alternative. Three Economic Questions What to produce? How to produce? For whom to produce? Economic Methodology What is Economics? ‘the study of how to allocate scarce resources in the most efficient way’ Division In Economics Microeconomics studies about the actions of an individual unit an individual, firm, household, market, industry, etc. Macroeconomics studies the economy as a whole firms, households, nation, industries, market, etc. Positive and normative statements refer to what will happen, based on actual evidence or observation Ceteris paribus The margin statement can no longer be proven and statements that express a value judgement situation where ‘other things remain equal’ or are unchanged small change in one variable, will lead to further changes in other variables