S e ll me
This Pen
f re e
A lesson in
Persuasion
Sell me this pen
A lesson in persuasive appeals
Writing/Speaking and Listening Guide
Created by Kelly Congrove
For All Day ELA Productions
©2016 All Day ELA. All rights reserved.
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©2016 All Day ELA Productions
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Sell Me This Pen
Table of Contents
Sell Me This Pen
A Lesson in Persuasive Appeals
Writing/Speaking and Listening Guide
Rhetorical Appeals- Logos, Ethos, & Pathos..................................................4
Sell Me This Pen Worksheet.............................................................................5
All Day ELA Page...........................................................................................6
©2016 All Day ELA Productions
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Sell Me This Pen
Name:
Date:
Period:
Rhetorical Appeals
Logos, Ethos, and Pathos
The goal of persuasive writing is to persuade to your
audience that your ideas are valid- or more valid than
someone else’s. Greek philosopher Aristotle divided the
art of persuasion into three appeals- Logos (Logical),
Ethos (Ethical), and Pathos (Emotional).
Logos
Logical: persuasion by the use of reasoning. The use
of logic to support a claim. Facts and statistics are used
to enhance a point. Giving reason is the heart of
persuasion, which could be why this was Aristotle’s
favorite appeal.
Ethical:
convincing by the character of the author. People tend to
believe people they respect. You need to convince the audience your
authority on the topic- Why should they believe YOU?
Emotional:
persuading by appealing to the reader’s emotions. The
emotional appeal can effectively be used to enhance a point. Use vivid
language, emotional language, and numerous sensory details.
The Commercial E f f e c t :
List commercials that reflect different appeals.
Logos Commercial:
Why is it logical?
Ethos Commercial:
Why is it ethical?
Pathos Commercial:
Why is it emotional?
©2016 All Day ELA Productions
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Sell Me This Pen
Name:
Date:
Period:
Rhetorical Appeals
Sell me this pen
Directions: Try your best to sell the pen shown above. List three examples of the three
persuasive appeals and give reasoning that back your claims.
Goal:
To sell my teacher this pen.
Logical Appeal:
Reasons/Examples:
Ethical Appeal:
Reasons/Examples:
Emotional Appeal:
Reasons/Examples:
©2016 All Day ELA Productions
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Sell Me This Pen
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Sell Me This Pen