s PROGRAMME SPECIFICATION Final PART 1: COURSE SUMMARY INFORMATION Course summary Final award BA (Hons) Media, Industry and Innovation Intermediate award BA Media, Industry and Innovation DipHE Media, Industry and Innovation CertHE Media, Industry and Innovation Course status Validated Awarding body University of Brighton School School of Art and Media Location of study/ campus Moulsecoomb Partner institution(s) Name of institution Host department 1. N/A SELECT 2. 3. Admissions Admissions agency Course status UCAS Page 1 of 17 Check the University’s website for current entry requirements. Entry requirements Include any progression opportunities into the course. A-levels or BTEC Entry requirements are in the range of A-level BBB–BCC (120– 104 UCAS Tariff points), or BTEC Extended Diploma DMM– MMM. You will be considered if your predicted grades fall within this range. International Baccalaureate 30 points, with three subjects at Higher level. Access to HE Diploma Pass with 60 credits overall. At least 45 credits at level 3, with 24 credits at merit or above. Foundation degree/HND May enable you to start the course in year 2 or 3. Foundation diploma Pass. A foundation diploma is not a requirement for entry – it is just one of a range of qualifications (for example, A level, BTEC or Access Diploma etc) that is accepted for admission to the course. English language requirements IELTS 6.5 overall with a 6.0 in writing and a minimum of 5.5 in the other elements. Studied before or got relevant experience? A qualification, HE credits or relevant experience may count and could mean you do not have to take some elements of the course or can potentially start in year 2 or 3. International College Progression agreement for University of Brighton International College, students who successfully complete the Foundation Certificate for Art, Design and Media will automatically hold an Unconditional Firm offer from Brighton. Start date (mmm-yy) September-23 Mode of study Mode of study Duration of study (standard) Maximum registration period Full-time 3 years 8 years Part-time Not offered Not offered Sandwich Select not offered Select n/a Distance Select not offered Select n/a Course codes/categories UCAS code MVN1 Contacts Course Leader (or Course Development Leader) Tom Ottway Page 2 of 17 Admissions Tutor Iestyn George Examination and Assessment Name Place of work External Examiner(s) Birmingham City Dr Charlotte Stevens University Examination Board(s) (AEB/CEB) Date tenure expires 30/9/2024 Media B Examination Board (AEB/CEB) Approval and review Approval date Review date Validation Feb 20151 Feb 20202 Programme Specification June 2023 2025 Professional, Statutory and Regulatory Body 1 (if N/A 3 applicable): 1 Date of original validation. Date of most recent periodic review (normally academic year of validation + 5 years). 3 Date of most recent review by accrediting/ approving external body. 2 Page 3 of 17 PART 2: COURSE DETAILS AIMS AND LEARNING OUTCOMES Aims The aims of the course are to: A1 Locate the media in relation to industry practice, target audiences and processes of innovation. A2 Equip students with the ability to critically analyse media theories and to apply them to media products, production and consumption processes within the context of target audiences’ needs. A3 Provide students with a range of opportunities to respond in sustainable and innovative ways to rapid technological change and its social, cultural and political implications. A4 Enable students to develop relevant skillsets, following their own interests, in order to be industry-ready to work as effective all-round content producer professionals in positions across private and public sector creative industries. Learning outcomes The outcomes of the main award provide information about how the primary aims are demonstrated by students following the course. These are mapped to external reference points where appropriate4. By the end of the course, students will be able to: Knowledge and theory e.g. demonstrate knowledge of, be aware of, have an understanding of [LO 1] Engage critically with major theorists and trends across a range of key debates in the creative industries. [LO 2] Understand and critically analyse the role of innovation, digitization, entrepreneurialism and product life cycle in the context of target audiences within the media and creative industries. [LO 3] Demonstrate an informed and critical understanding of knowledge production, product management, branding and development, and operational expertise in media and creative industries in a globalized and digital economy. [LO 4] Recognise and critically analyse the role of ethics, social awareness and sustainability in the creative and media industries. [LO 5] Demonstrate and apply a critical understanding of the contextual relationship of theory and practice within the creative and media industries: the development of brands and products from conception to delivery. 4 Please refer to Course Development and Review Handbook or QAA website for details. Page 4 of 17 Skills [LO 6] Demonstrate an ability to participate, contribute and manage Includes intellectual skills (i.e. generic skills relating to academic study, problem solving, evaluation, research etc.) and professional/ practical skills. professional relationships across a range of content-producer mediarelated disciplines including creative, technical, web-media and business environments. [LO 7] Work in flexible, responsive manner, both collaboratively and independently. [LO 8] Critically evaluate and reflect on their own work and the work of others. [LO 9] Carry out and articulate research applicable to an honours programme, and present work in an appropriate academic style. [LO 10] Contribute as all-round content producers to the formation, development and implementation of creative industry and media analytics, products and services. QAA subject benchmark statement (where applicable)5 QAA Subject Benchmark Statement: Communication, Media, Film and Cultural Studies (2016) http://www.qaa.ac.uk/en/Publications/Documents/SBSCommunication-Media-Film-and-Cultural-Studies-16.pdf PROFESSIONAL, STATUTORY AND REGULATORY BODIES (where applicable) Where a course is accredited by a PSRB, full details of how the course meets external requirements, and what students are required to undertake, are included. N/A LEARNING AND TEACHING Learning and teaching methods This section sets out the primary learning and teaching methods, including total learning hours and any specific requirements in terms of practical/ clinical-based learning. The indicative list of learning and teaching methods includes information on the proportion of the course delivered by each method and details where a particular method relates to a particular element of the course. This degree is structured by semesters, with two semesters per year. Teaching takes place on campus through a series of modules each worth 20 credits, with students taking three modules each semester. In the final semester students take one 60-credit module, the Live Project, which acts as culmination of the learning experience throughout the degree. The level 4 compulsory modules are designed to enable students to locate the media in its cultural, social and historical contexts as well as allowing students to develop their academic reasoning, writing and study skills. This in essence enables tutors to ease the often difficult transition for students between Secondary/FE and HE. 5 Please refer to the QAA website for details. Page 5 of 17 From Level 4 to Level 6, the complexity and challenge of assessments set by module tutors reflects the fact that a key aim of the degree is to enable and encourage students to develop their abilities to learn independently and work autonomously and applying skills in practice, which culminates in the undertaking of a Live Project (LM396). Students develop enquiryand research-led learning through the core modules at each level, with teaching about the fundamentals of academic literature review at level 4, development of research methods and proposal writing at level 5 and ultimately the planning and execution of a research-driven Live Project carried out in industry at level 6. Level 4 offers a grounding in digital fluency skills so students have a base from which they can develop in Level 5. Students will also gain a grounding in industrial practices and methods, based on their interests, from photographic practice to video production. Level 5 provides students with opportunities to develop their overall communication and knowledge through elective modules – such as media ethics, photographic practice, community radio, branding and PR, and journalism. Students will use Adobe Suite tools, for example, thus providing an effective professional grounding, which will provide a solid basis in practical media skills, enabling them to speak and execute decisions in creative industries from a position of strength though not necessarily expertise. At level 5, students will begin to articulate their knowledge of practice and understanding of complex industrial workings which later in Level 6 will cover the development of brands and products from conception to delivery. Level 6 provides opportunities for students to build on their growing skillset and make the step from education to the workplace by honing and developing their skills and interests in their chosen direction and sector of the creative industries, which might range from developing media production skills, working with community groups, or developing knowledge of media policy. Students will build competence in and understanding of practice and production, developing their industry-ready skillset as effective all-round content producers. The most innovative and distinctive aspect of this degree is the extent of industry experience that is built into the programme of study. This is based on the notion of practical wisdom: creating knowledge through practice, applying knowledge into practice, and putting knowledge back to work. This is best expressed in the LM290 Media Placement module that takes place in Level 5 Semester 1 and the LM396 Live Project module that takes place in the final semester. On both modules, students work in partnership with an external organisation to apply their academic skills and knowledge in a real-world media industry environment. The final year Live Project is the most important single element of the course. Through this large research project, students have the opportunity to work under the guidance of a supervisor to demonstrate their ability to synthesize their knowledge gained over the course in a sustained piece of writing/production of an artefact and critical reflection having undertaken an identified and ratified live project either in industry, research or an entrepreneurial media project. As a result of the Live Project module, every graduate of this degree will have researched, planned, executed and evaluated a real-world media industry project in partnership with an external organisation, helping our graduates to stand out from the crowd. Through core modules such as LM242 Digital Media Enterprise, students learn to put their industry knowledge and experience to work in an academic context, supported by local media industry partner institutions. The strong conceptual and practical links between industry and academic experience define the teaching and learning strategy on this degree. Students develop employability skills at the same time as developing conceptual and critical thinking skills that enable them to challenge and critique the working practices of the media industry. A key aspect of this is the focus on sustainability that is embedded throughout the degree, where students reflect on the environmental, ethical and social dimensions of the academic and industry study that they undertake. In this way students develop a portfolio of skills and competencies that are essential for their undergraduate study whilst also providing grounding Page 6 of 17 for postgraduate study and professional engagement with the media and creative industries in the digital economy. The values that underpin our teaching include inclusivity, the idea that the learning experience is equally accessible to all. As such, we offer a wide range of assessment types, including but not limited to: essays, individual presentations, group presentations, industry-style pitches, weekly blogs, production for example a of multimedia mashup or a poster, and reportwriting. In addition, we take a digital learning approach, that combines face-to-face instruction (lectures, seminars, workshops, tutorials) and online learning resources: lecture slides on MyStudies (the University’s virtual learning environment) and an online Aspire Reading list. All of this enables students to learn in a mode that suits their own style and approach, as well as to develop and reflect critically on their own approach to learning. In addition, students and staff have worked in partnership on the development of this course. Student feedback is applied to module and course development on a semester-bysemester basis as standard practice. Further to this, student consultations relating to their learning experience have been used in the development of the assessment modes and teaching approaches taken on this degree. Students receive feedback throughout their degree both formally in the shape of feedback on specific formative and summative assessment tasks and informally as part of the standard teaching and learning approach through seminars. Formative assessments are used throughout the degree to help students to understand their progress and academic success. Formative assessments enable students to gain appropriate feedback throughout the stages of every module. This permits students to assess their level of knowledge and understanding prior to the submission of each summative assessment at the conclusion of the semester. For example, on the LM240 Research Methods for Live Projects module where students’ final assessment is an industry-style Project Pitch, students undertake mock pitches midway through the module. Students receive feedback on the mock pitches from the tutor and their peers, helping each student to understand how to improve their current level of attainment for the final summative assessment. In more general terms, this approach enables students to develop skills of self-reflection and critique as they become independent learners. The purpose of this learning and teaching strategy is to encourage a positive approach to learning and the student experience of university life; to mirror media practice/work practices in media industries as applicable; to promote lifelong learning; to promote the students’ independence and responsibility for their own learning. The programme balance of guided to independent learning. Students are typically expected to experience 36 hours of scheduled, tutor-led, on campus teaching activities and 164 hours of guided independent learning for every 20-credit study module, which is graduated through the three levels of study with more contact time in level 4 than at level 6. The learning and teaching approaches support the overall objectives of the course and the learning outcomes of modules. The suite of modules has been designed to allow students to develop and build on their knowledge, skills and professionalism as they progress through the course. Out of the 16 modules a student would typically take to attain a BA (Hons) in Media Industry and Innovation, 12 are core, and 4 are elective modules (to be taken from a list of options). Through their core modules students develop a solid and cohesive knowledge base as a cohort which reflects the heart of this dynamic discipline in terms of: A coherent knowledge of the media, its surrounding industry and processes; an understanding of a range of concepts, theories and approaches appropriate to the study of those objects and processes, and the capacity to apply these; skills in critical analysis, research practice and communication of knowledge, as well as an array of generic and creative skills. Further information on total learning hours and proportions of the course delivered by each method is available on Discover Uni [https://discoveruni.gov.uk] and the University website [https://www.brighton.ac.uk/courses/study/media-industry-and-innovation-ba-hons.aspx] Page 7 of 17 ASSESSMENT Assessment methods This section sets out the summative assessment methods on the course and includes details on where to find further information on the criteria used in assessing coursework. It also provides an assessment matrix which reflects the variety of modes of assessment, and the volume of assessment in the course. The course is designed to actively engage students in the assessment process. It provides clear information in order for students to understand their assessment tasks and marking criteria. Students are provided with the assessment tasks and marking criteria at the start of each module. Coursework feedback comprises marking grids together with formative feedback enabling students to see how marks have been awarded and how to develop their future work. All modules have a written component to their assessment. There are no exams. The Assessment Strategy of the course adheres to the University’s Assessment Policy. The assessments are aligned to the Learning Outcomes for the modules and the Course as a whole and provide a range of opportunities for students to demonstrate their learning. The separate module descriptors specify the assessment formats in more detail and maps these against module learning outcomes. The table below maps the Learning Outcomes of the BA (Hons) Media, Industry and Innovation course to the assessment methods, modules and credits. Course Learning Outcome [LO 1] Engage critically with major theorists and creative industry trends across a range of key debates in the field of media studies. [LO 2] Understand and critically analyze the role of innovation, digitisation, entrepreneurialism and product life cycle in the context of target audiences within the media and creative industries. Assessment method Essay Critical Literature Review Group research portfolio Critical Review Production e.g. multimedia mashup Presentation Group presentation Weekly blog Online engagement Semiotic analysis Research proposal Dissertation Viewing Log Essay Critical Literature Review Business plan pitch Group pitch Case study Dissertation Weekly blog Page 8 of 17 Module Number of credits LM180 LM179 LM131 LM133 LM174 LM218 LM240 LM224 LB512 LM317 LM322 LM343 LM344 LM115 LM116 LM179 LM130 LM131 LM215 LM216 LM218 LM242 LM247 GJ502 260 360 [LO 3] Demonstrate an informed and critical understanding of knowledge production, product management, branding and development, and operational expertise in media and creative industries in a globalized and digital economy. [LO 4] Recognise and critically analyze the role of ethics, social awareness and sustainability in the creative and media industries. [LO 5] Demonstrate and apply a critical understanding of the contextual relationship of theory and practice within the media industries. [LO 6] Demonstrate an ability to participate, contribute and manage professional relationships across a range of media-related disciplines including creative, technical, web-media and business environments. Essay Critical Literature Review Business plan pitch Group pitch Critical Review Case study Dissertation Weekly blog Research proposal Essay Group research portfolio Business plan pitch Online engagement Group pitch Presentation Case study Weekly blog Research proposal Essay Presentation Group presentation Business plan pitch Portfolio Critical literature review Dissertation Weekly blog Research proposal Essay Presentation Group presentation Business plan pitch Portfolio Weekly blog Critical literature review Dissertation Research proposal Page 9 of 17 LM317 LM322 LM344 LM376 LM396 LM179 LM133 LM174 LM218 LM245 LM247 LM224 LM290 LB512 LM344 LM317 LM396 LM115 LM116 LM130 LM174 LM215 LM216 LM240 LM242 LM247 GJ502 LB512 LM343 LM344 LM396 FS615 LM179 LM180 LM130 LM240 LM247 LM290 LB512 GJ502 LM317 LM376 LM396 FS615 LM115 LM116 LM179 LM133 LM215 LM216 LM218 LM242 280 340 280 420 Viewing Log [LO 7] Work in flexible, responsive manner both collaboratively and independently. Essay Presentation Group presentation Business plan pitch Portfolio Weekly blog Critical literature review Production (e.g. multimedia mashup) Group research portfolio Dissertation [LO 8] Critically evaluate and reflect on their own work and the work of others. Essay Presentation Group presentation Business plan pitch Portfolio Weekly blog Critical literature review Group research portfolio Dissertation Viewing Log Page 10 of 17 LM245 LM247 LM224 LM290 GJ502 LM317 LM343 LM344 LM376 LM396 FS615 LM115 LM116 LM180 LM179 LM130 LM131 LM133 LM174 LM215 LM216 LM218 LM240 LM244 LM245 LM247 LM224 LM290 LB512 GJ502 LM317 LM322 LM341 LM343 LM396 FS615 LM115 LM116 LM179 LM180 LM130 LM131 LM133 LM174 LM215 LM216 LM218 LM240 LM242 LM245 LM224 LM290 LB512 LM317 LM322 LM343 LM344 LM376 LM396 640 520 [LO 9] Carry out and express research applicable to an honours programme, and present work in an appropriate academic style. [LO 10] Contribute to the formation, development and implementation of media analytics, products and services. Essay Critical literature review Live Project proposal Weekly blog Case study Dissertation Final project presentation Group presentation Research Proposal Viewing Log Essay Presentation Group presentation Business plan pitch Portfolio Final project presentation Dissertation Research Proposal Page 11 of 17 FS615 LM179 LM180 LM131 LM240 LB512 LM343 LM396 LM115 LM116 LM130 LM133 LM215 LM216 LM242 LM245 LM247 GJ502 LM317 LM343 LM344 LM396 FS615 180 340 SUPPORT AND INFORMATION Institutional/ University All students benefit from: University induction week Student Contract Course Handbook Extensive library facilities Computer pool rooms Email address Mental Health and Wellbeing Services Employability and Placement Team Brighton Student Skills Hub (BSSH) Personal tutor for advice and guidance Student Support & Guidance Tutor University Disability Service Students with disabilities and dyslexia are supported through the University's Disability Service, by means of individual support, and through liaising with other university departments, in relation to their access to buildings, teaching and assessments. Coursespecific Additional support, specifically where courses have nontraditional patterns of delivery (e.g. distance learning and work-based learning) include: In addition, students on this course benefit from: Course and module areas on My Studies containing key information regarding module content and assessment requirements and learning materials. In the final year students have one-to-one tutorial support and guidance from a Live Project supervisor. Work-based learning through the 4 week compulsory Media Placement module (LM290) at Level 5 and for the Live Project (LM396) at Level 6. Further and continuing support: The LM290 Media Placement module, which is supported by a dedicated placements office, offers opportunities to build and utilise professional networks and pursue further, voluntary placements, training and employment. This is communicated through a cross-platform strategy using a dedicated Placements Facebook group, Twitter, Email and LinkedIn. Page 12 of 17 PART 3: COURSE SPECIFIC REGULATIONS COURSE STRUCTURE This section includes an outline of the structure of the programme, including stages of study and progression points. Course Leaders may choose to include a structure diagram here. BA (Hons) Media, Industry and Innovation Yellow – core module Green – elective module Blue – final project Level 4 Semester 1 Semester 2 LM179 Critical Approaches to Media 1 LM180 Critical Approaches to Media 2 LM130 Business Creative/Digital Industries and Innovation LM133 Understanding Audiences LM131 Radical Campaigns and Creative Industries Elective LM115 Video Production LM116 Photographic Practice LM174 Community Media for Social Action and Decolonising Media Level 5 Semester 1 Semester 2 LM290 Media Placement LM240 Research Methods for Live Project LM245 Media Project Management LM242 Digital Media Enterprise Elective LM224 Community Radio LB512 Media Ethics and Professional Practice LM215 Video Production 2 GJ502 Specialist Journalism Elective LM216 Photographic Practice 2 LM247 Brands and Public Relations LM218 Social Media for Activist and Community Groups Level 6 Semester 1 Semester 2 Page 13 of 17 LM344 Digital Media Marketing and innovation LM343 Sustainability and Innovation in Digital Culture Electives FS615 Television Production LM376 Community Project LM317 Music Innovation: Design and Development LM322 Media Law and Policy LM396 Live Project (60) Modules Status: M = Mandatory (modules which must be taken and passed to be eligible for the award) C = Compulsory (modules which must be taken to be eligible for the award) O = Optional (optional modules) - Optional modules listed are indicative only and may be subject to change, depending on timetabling and staff availability A = Additional (modules which must be taken to be eligible for an award accredited by a professional, statutory or regulatory body, including any non-credit bearing modules) Module code Status Module title Credit 6 4 LM130 C Business, Creative/ Digital Industries and Innovation 20 4 LM131 C Radical Campaigns and Creative Industries 20 4 LM133 C Understanding Audiences 20 4 LM179 C Critical Approaches to Media 1 20 4 LM180 C Critical Approaches to Media 2 20 4 LM115 O Video Production 20 4 LM116 O Photographic Practice 20 4 LM174 O Community Media for Social Action and Decolonising Media 20 5 LM290 C Media Placement 20 5 LM240 C Research Methods for Live Projects 20 5 LM242 C Digital Media Enterprise and Innovation 20 5 LM245 C Media Project Management 20 5 LM247 O Brands and Public Relations 20 5 LM218 O Social Media for Activist and Community Groups 20 5 GJ502 O Specialist Journalism 20 5 LM224 O Community Radio 20 5 LM216 O Photographic Practice 2 20 5 LB512 O Media Ethics and Professional Practice 20 5 LM215 O Video Production 2 20 Level 6 All modules have learning outcomes commensurate with the FHEQ levels 0, 4, 5, 6, 7 and 8. List the level which corresponds with the learning outcomes of each module. Page 14 of 17 6 LM396 M Live Project 60 6 LM343 C Sustainability and Innovation in Digital Culture 20 6 LM344 C Digital Media Marketing and Innovation 6 LM317 O Music Innovation: Design and Development 20 6 LM322 O Media Law and Policy 20 6 LM376 O Community Project 20 6 FS615 O Television Production 20 Page 15 of 17 AWARD AND CLASSIFICATION Award type Award Title * Level Final BA Media, Industry and (Hons) Innovation Eligibility for award Classification of award Total credits7 Minimum credits8 Ratio of marks9: 6 Total credit 360 Minimum credit at level of award 90 at Level 6 Levels 5 and 6 (25:75) Honours degree Media, Industry and Innovation 6 Total credit 300 Minimum credit at level of award 90 Level 6 Level 6 marks Not applicable IntermediateDip HE Media, Industry and Innovation 5 Total credit 240 Minimum credit at level of award 90 Level 5 Level 5 marks Not applicable IntermediateCert HE 4 Total credit 120 Minimum credit at level of award 90 Level 4 Level 4 marks Not applicable IntermediateBA Media, Industry and Innovation *Foundation degrees only Class of award N/A Progression routes from award: Award classifications Mark/ band % Foundation degree Honours degree Postgraduate10 degree (excludes PGCE and BM BS) 70% - 100% Distinction First (1) Distinction 60% - 69.99% Merit Upper second (2:1) Merit Lower second (2:2) Pass 50% - 59.99% 40% - 49.99% Pass Third (3) 7 Total number of credits required to be eligible for the award. Minimum number of credits required, at level of award, to be eligible for the award. 9 Algorithm used to determine the classification of the final award (all marks are credit-weighted). For a Masters degree, the mark for the final element (e.g, dissertation) must be in the corresponding class of award. 10 Refers to taught provision: PG Cert, PG Dip, Masters. 8 Page 16 of 17 EXAMINATION AND ASSESSMENT REGULATIONS Please refer to the Course Approval and Review Handbook when completing this section. The examination and assessment regulations for the course should be in accordance with the University’s General Examination and Assessment Regulations for Taught Courses (available from staffcentral or MyStudies). Specific regulations which materially affect assessment, progression and award on the course N/A e.g. Where referrals or repeat of modules are not permitted in line with the University’s General Examination and Assessment Regulations for Taught Courses. Exceptions required by PSRB N/A These require the approval of the Chair of the Academic Board Document template revised: 2010 Page 17 of 17