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BA (Hons) Media Industry and Innovation

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PROGRAMME SPECIFICATION
Final
PART 1: COURSE SUMMARY INFORMATION
Course summary
Final award
BA (Hons) Media, Industry and Innovation
Intermediate award
BA Media, Industry and Innovation
DipHE Media, Industry and Innovation
CertHE Media, Industry and Innovation
Course status
Validated
Awarding body
University of Brighton
School
School of Art and Media
Location of study/ campus
Moulsecoomb
Partner institution(s)
Name of institution
Host department
1. N/A
SELECT
2.
3.
Admissions
Admissions agency
Course status
UCAS
Page 1 of 17
Check the University’s website for current entry requirements.
Entry requirements
Include any progression opportunities into
the course.
A-levels or BTEC
Entry requirements are in the range of A-level BBB–BCC (120–
104 UCAS Tariff points), or BTEC Extended Diploma DMM–
MMM. You will be considered if your predicted grades fall within
this range.
International Baccalaureate
30 points, with three subjects at Higher level.
Access to HE Diploma
Pass with 60 credits overall. At least 45 credits at level 3, with 24
credits at merit or above.
Foundation degree/HND
May enable you to start the course in year 2 or 3.
Foundation diploma
Pass. A foundation diploma is not a requirement for entry – it is
just one of a range of qualifications (for example, A level, BTEC or
Access Diploma etc) that is accepted for admission to the course.
English language requirements
IELTS 6.5 overall with a 6.0 in writing and a minimum of 5.5 in the
other elements.
Studied before or got relevant experience?
A qualification, HE credits or relevant experience may count and
could mean you do not have to take some elements of the course
or can potentially start in year 2 or 3.
International College
Progression agreement for University of Brighton International
College, students who successfully complete the Foundation
Certificate for Art, Design and Media will automatically hold an
Unconditional Firm offer from Brighton.
Start date (mmm-yy)
September-23
Mode of study
Mode of study
Duration of study (standard)
Maximum registration
period
Full-time
3 years
8 years
Part-time
Not offered
Not offered
Sandwich
Select not offered
Select n/a
Distance
Select not offered
Select n/a
Course codes/categories
UCAS code
MVN1
Contacts
Course Leader (or Course
Development Leader)
Tom Ottway
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Admissions Tutor
Iestyn George
Examination and Assessment
Name
Place of work
External Examiner(s)
Birmingham City
Dr Charlotte Stevens University
Examination Board(s)
(AEB/CEB)
Date tenure
expires
30/9/2024
Media B Examination Board (AEB/CEB)
Approval and review
Approval date
Review date
Validation
Feb 20151
Feb 20202
Programme Specification
June 2023
2025
Professional, Statutory and
Regulatory Body 1 (if
N/A
3
applicable):
1
Date of original validation.
Date of most recent periodic review (normally academic year of validation + 5 years).
3
Date of most recent review by accrediting/ approving external body.
2
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PART 2: COURSE DETAILS
AIMS AND LEARNING OUTCOMES
Aims
The aims of the course are to:
A1 Locate the media in relation to industry practice, target audiences and processes of
innovation.
A2 Equip students with the ability to critically analyse media theories and to apply them to
media products, production and consumption processes within the context of target audiences’
needs.
A3 Provide students with a range of opportunities to respond in sustainable and innovative
ways to rapid technological change and its social, cultural and political implications.
A4 Enable students to develop relevant skillsets, following their own interests, in order to be
industry-ready to work as effective all-round content producer professionals in positions across
private and public sector creative industries.
Learning outcomes
The outcomes of the main award provide information about how the primary aims are
demonstrated by students following the course. These are mapped to external
reference points where appropriate4.
By the end of the course, students will be able to:
Knowledge and
theory
e.g. demonstrate knowledge
of, be aware of, have an
understanding of
[LO 1] Engage critically with major theorists and trends across a range
of key debates in the creative industries.
[LO 2] Understand and critically analyse the role of innovation,
digitization, entrepreneurialism and product life cycle in the context of
target audiences within the media and creative industries.
[LO 3] Demonstrate an informed and critical understanding of
knowledge production, product management, branding and
development, and operational expertise in media and creative
industries in a globalized and digital economy.
[LO 4] Recognise and critically analyse the role of ethics, social
awareness and sustainability in the creative and media industries.
[LO 5] Demonstrate and apply a critical understanding of the
contextual relationship of theory and practice within the creative and
media industries: the development of brands and products from
conception to delivery.
4
Please refer to Course Development and Review Handbook or QAA website for details.
Page 4 of 17
Skills
[LO 6] Demonstrate an ability to participate, contribute and manage
Includes intellectual skills (i.e.
generic skills relating to
academic study, problem
solving, evaluation, research
etc.) and professional/
practical skills.
professional relationships across a range of content-producer mediarelated disciplines including creative, technical, web-media and
business environments.
[LO 7] Work in flexible, responsive manner, both collaboratively and
independently.
[LO 8] Critically evaluate and reflect on their own work and the work of
others.
[LO 9] Carry out and articulate research applicable to an honours
programme, and present work in an appropriate academic style.
[LO 10] Contribute as all-round content producers to the formation,
development and implementation of creative industry and media
analytics, products and services.
QAA subject
benchmark
statement (where
applicable)5
QAA Subject Benchmark Statement: Communication, Media, Film
and Cultural Studies (2016)
http://www.qaa.ac.uk/en/Publications/Documents/SBSCommunication-Media-Film-and-Cultural-Studies-16.pdf
PROFESSIONAL, STATUTORY AND REGULATORY BODIES (where applicable)
Where a course is accredited by a PSRB, full details of how the course meets external
requirements, and what students are required to undertake, are included.
N/A
LEARNING AND TEACHING
Learning and teaching methods
This section sets out the primary learning and teaching methods, including total learning hours
and any specific requirements in terms of practical/ clinical-based learning. The indicative list of
learning and teaching methods includes information on the proportion of the course delivered
by each method and details where a particular method relates to a particular element of the
course.
This degree is structured by semesters, with two semesters per year. Teaching takes place on
campus through a series of modules each worth 20 credits, with students taking three modules
each semester. In the final semester students take one 60-credit module, the Live Project,
which acts as culmination of the learning experience throughout the degree. The level 4
compulsory modules are designed to enable students to locate the media in its cultural, social
and historical contexts as well as allowing students to develop their academic reasoning,
writing and study skills. This in essence enables tutors to ease the often difficult transition for
students between Secondary/FE and HE.
5
Please refer to the QAA website for details.
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From Level 4 to Level 6, the complexity and challenge of assessments set by module tutors
reflects the fact that a key aim of the degree is to enable and encourage students to develop
their abilities to learn independently and work autonomously and applying skills in practice,
which culminates in the undertaking of a Live Project (LM396). Students develop enquiryand research-led learning through the core modules at each level, with teaching about the
fundamentals of academic literature review at level 4, development of research methods and
proposal writing at level 5 and ultimately the planning and execution of a research-driven Live
Project carried out in industry at level 6.
Level 4 offers a grounding in digital fluency skills so students have a base from which they can
develop in Level 5. Students will also gain a grounding in industrial practices and methods,
based on their interests, from photographic practice to video production.
Level 5 provides students with opportunities to develop their overall communication and
knowledge through elective modules – such as media ethics, photographic practice, community
radio, branding and PR, and journalism. Students will use Adobe Suite tools, for example, thus
providing an effective professional grounding, which will provide a solid basis in practical media
skills, enabling them to speak and execute decisions in creative industries from a position of
strength though not necessarily expertise. At level 5, students will begin to articulate their
knowledge of practice and understanding of complex industrial workings which later in Level 6
will cover the development of brands and products from conception to delivery.
Level 6 provides opportunities for students to build on their growing skillset and make the step
from education to the workplace by honing and developing their skills and interests in their
chosen direction and sector of the creative industries, which might range from developing
media production skills, working with community groups, or developing knowledge of media
policy. Students will build competence in and understanding of practice and production,
developing their industry-ready skillset as effective all-round content producers.
The most innovative and distinctive aspect of this degree is the extent of industry experience
that is built into the programme of study. This is based on the notion of practical wisdom:
creating knowledge through practice, applying knowledge into practice, and putting knowledge
back to work. This is best expressed in the LM290 Media Placement module that takes place in
Level 5 Semester 1 and the LM396 Live Project module that takes place in the final semester.
On both modules, students work in partnership with an external organisation to apply their
academic skills and knowledge in a real-world media industry environment. The final year Live
Project is the most important single element of the course. Through this large research project,
students have the opportunity to work under the guidance of a supervisor to demonstrate their
ability to synthesize their knowledge gained over the course in a sustained piece of
writing/production of an artefact and critical reflection having undertaken an identified and
ratified live project either in industry, research or an entrepreneurial media project. As a result
of the Live Project module, every graduate of this degree will have researched, planned,
executed and evaluated a real-world media industry project in partnership with an external
organisation, helping our graduates to stand out from the crowd.
Through core modules such as LM242 Digital Media Enterprise, students learn to put their
industry knowledge and experience to work in an academic context, supported by local media
industry partner institutions. The strong conceptual and practical links between industry and
academic experience define the teaching and learning strategy on this degree. Students
develop employability skills at the same time as developing conceptual and critical thinking
skills that enable them to challenge and critique the working practices of the media industry. A
key aspect of this is the focus on sustainability that is embedded throughout the degree,
where students reflect on the environmental, ethical and social dimensions of the academic
and industry study that they undertake. In this way students develop a portfolio of skills and
competencies that are essential for their undergraduate study whilst also providing grounding
Page 6 of 17
for postgraduate study and professional engagement with the media and creative industries in
the digital economy.
The values that underpin our teaching include inclusivity, the idea that the learning
experience is equally accessible to all. As such, we offer a wide range of assessment types,
including but not limited to: essays, individual presentations, group presentations, industry-style
pitches, weekly blogs, production for example a of multimedia mashup or a poster, and reportwriting. In addition, we take a digital learning approach, that combines face-to-face
instruction (lectures, seminars, workshops, tutorials) and online learning resources: lecture
slides on MyStudies (the University’s virtual learning environment) and an online Aspire
Reading list. All of this enables students to learn in a mode that suits their own style and
approach, as well as to develop and reflect critically on their own approach to learning. In
addition, students and staff have worked in partnership on the development of this
course. Student feedback is applied to module and course development on a semester-bysemester basis as standard practice. Further to this, student consultations relating to their
learning experience have been used in the development of the assessment modes and
teaching approaches taken on this degree.
Students receive feedback throughout their degree both formally in the shape of feedback on
specific formative and summative assessment tasks and informally as part of the standard
teaching and learning approach through seminars. Formative assessments are used
throughout the degree to help students to understand their progress and academic success.
Formative assessments enable students to gain appropriate feedback throughout the stages of
every module. This permits students to assess their level of knowledge and understanding prior
to the submission of each summative assessment at the conclusion of the semester. For
example, on the LM240 Research Methods for Live Projects module where students’ final
assessment is an industry-style Project Pitch, students undertake mock pitches midway
through the module. Students receive feedback on the mock pitches from the tutor and their
peers, helping each student to understand how to improve their current level of attainment for
the final summative assessment. In more general terms, this approach enables students to
develop skills of self-reflection and critique as they become independent learners.
The purpose of this learning and teaching strategy is to encourage a positive approach to
learning and the student experience of university life; to mirror media practice/work practices in
media industries as applicable; to promote lifelong learning; to promote the students’
independence and responsibility for their own learning. The programme balance of guided to
independent learning. Students are typically expected to experience 36 hours of scheduled,
tutor-led, on campus teaching activities and 164 hours of guided independent learning for every
20-credit study module, which is graduated through the three levels of study with more contact
time in level 4 than at level 6.
The learning and teaching approaches support the overall objectives of the course and the
learning outcomes of modules. The suite of modules has been designed to allow students to
develop and build on their knowledge, skills and professionalism as they progress through the
course. Out of the 16 modules a student would typically take to attain a BA (Hons) in Media
Industry and Innovation, 12 are core, and 4 are elective modules (to be taken from a list of
options). Through their core modules students develop a solid and cohesive knowledge base
as a cohort which reflects the heart of this dynamic discipline in terms of: A coherent
knowledge of the media, its surrounding industry and processes; an understanding of a range
of concepts, theories and approaches appropriate to the study of those objects and processes,
and the capacity to apply these; skills in critical analysis, research practice and communication
of knowledge, as well as an array of generic and creative skills.
Further information on total learning hours and proportions of the course delivered by each
method is available on Discover Uni [https://discoveruni.gov.uk] and the University website
[https://www.brighton.ac.uk/courses/study/media-industry-and-innovation-ba-hons.aspx]
Page 7 of 17
ASSESSMENT
Assessment methods
This section sets out the summative assessment methods on the course and includes details
on where to find further information on the criteria used in assessing coursework. It also
provides an assessment matrix which reflects the variety of modes of assessment, and the
volume of assessment in the course.
The course is designed to actively engage students in the assessment process. It provides
clear information in order for students to understand their assessment tasks and marking
criteria. Students are provided with the assessment tasks and marking criteria at the start of
each module. Coursework feedback comprises marking grids together with formative feedback
enabling students to see how marks have been awarded and how to develop their future work.
All modules have a written component to their assessment. There are no exams.
The Assessment Strategy of the course adheres to the University’s Assessment Policy. The
assessments are aligned to the Learning Outcomes for the modules and the Course as a whole
and provide a range of opportunities for students to demonstrate their learning. The separate
module descriptors specify the assessment formats in more detail and maps these against
module learning outcomes.
The table below maps the Learning Outcomes of the BA (Hons) Media, Industry and Innovation
course to the assessment methods, modules and credits.
Course Learning Outcome
[LO 1]
Engage critically with major
theorists and creative industry
trends across a range of key
debates in the field of media
studies.
[LO 2] Understand and critically
analyze the role of innovation,
digitisation, entrepreneurialism
and product life cycle in the
context of target audiences
within the media and creative
industries.
Assessment method










Essay
Critical Literature
Review
Group research
portfolio
Critical Review
Production e.g.
multimedia mashup
Presentation
Group presentation
Weekly blog
Online engagement
Semiotic analysis
Research proposal
Dissertation
Viewing Log

Essay

Critical Literature
Review
Business plan pitch
Group pitch
Case study
Dissertation
Weekly blog








Page 8 of 17
Module
Number of
credits













LM180
LM179
LM131
LM133
LM174
LM218
LM240
LM224
LB512
LM317
LM322
LM343
LM344











LM115
LM116
LM179
LM130
LM131
LM215
LM216
LM218
LM242
LM247
GJ502
260
360
[LO 3] Demonstrate an
informed and critical
understanding of knowledge
production, product
management, branding and
development, and operational
expertise in media and creative
industries in a globalized and
digital economy.
[LO 4] Recognise and critically
analyze the role of ethics, social
awareness and sustainability in
the creative and media
industries.
[LO 5] Demonstrate and apply
a critical understanding of the
contextual relationship of theory
and practice within the media
industries.
[LO 6] Demonstrate an ability to
participate, contribute and
manage professional
relationships across a range of
media-related disciplines
including creative, technical,
web-media and business
environments.











Essay
Critical Literature
Review
Business plan pitch
Group pitch
Critical Review
Case study
Dissertation
Weekly blog
Research proposal







Essay
Group research
portfolio
Business plan pitch
Online engagement
Group pitch
Presentation
Case study
Weekly blog
Research proposal









Essay
Presentation
Group presentation
Business plan pitch
Portfolio
Critical literature review
Dissertation
Weekly blog
Research proposal









Essay
Presentation
Group presentation
Business plan pitch
Portfolio
Weekly blog
Critical literature review
Dissertation
Research proposal
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




LM317
LM322
LM344
LM376
LM396












LM179
LM133
LM174
LM218
LM245
LM247
LM224
LM290
LB512
LM344
LM317
LM396















LM115
LM116
LM130
LM174
LM215
LM216
LM240
LM242
LM247
GJ502
LB512
LM343
LM344
LM396
FS615












LM179
LM180
LM130
LM240
LM247
LM290
LB512
GJ502
LM317
LM376
LM396
FS615








LM115
LM116
LM179
LM133
LM215
LM216
LM218
LM242
280
340
280
420

Viewing Log
[LO 7] Work in flexible,
responsive manner both
collaboratively and
independently.










Essay
Presentation
Group presentation
Business plan pitch
Portfolio
Weekly blog
Critical literature review
Production (e.g.
multimedia mashup)
Group research
portfolio
Dissertation
[LO 8] Critically evaluate and
reflect on their own work and
the work of others.










Essay
Presentation
Group presentation
Business plan pitch
Portfolio
Weekly blog
Critical literature review
Group research
portfolio
Dissertation
Viewing Log
Page 10 of 17











LM245
LM247
LM224
LM290
GJ502
LM317
LM343
LM344
LM376
LM396
FS615
















































LM115
LM116
LM180
LM179
LM130
LM131
LM133
LM174
LM215
LM216
LM218
LM240
LM244
LM245
LM247
LM224
LM290
LB512
GJ502
LM317
LM322
LM341
LM343
LM396
FS615
LM115
LM116
LM179
LM180
LM130
LM131
LM133
LM174
LM215
LM216
LM218
LM240
LM242
LM245
LM224
LM290
LB512
LM317
LM322
LM343
LM344
LM376
LM396
640
520
[LO 9] Carry out and express
research applicable to an
honours programme, and
present work in an appropriate
academic style.










[LO 10] Contribute to the
formation, development and
implementation of media
analytics, products and
services.








Essay
Critical literature review
Live Project proposal
Weekly blog
Case study
Dissertation
Final project
presentation
Group presentation
Research Proposal
Viewing Log
Essay
Presentation
Group presentation
Business plan pitch
Portfolio
Final project
presentation
Dissertation
Research Proposal
Page 11 of 17

FS615







LM179
LM180
LM131
LM240
LB512
LM343
LM396















LM115
LM116
LM130
LM133
LM215
LM216
LM242
LM245
LM247
GJ502
LM317
LM343
LM344
LM396
FS615
180
340
SUPPORT AND INFORMATION
Institutional/
University
All students benefit from:











University induction week
Student Contract
Course Handbook
Extensive library facilities
Computer pool rooms
Email address
Mental Health and Wellbeing Services
Employability and Placement Team
Brighton Student Skills Hub (BSSH)
Personal tutor for advice and guidance
Student Support & Guidance Tutor
University Disability Service
Students with disabilities and dyslexia are supported through the
University's Disability Service, by means of individual support, and through
liaising with other university departments, in relation to their access to
buildings, teaching and assessments.
Coursespecific
Additional support,
specifically where
courses have nontraditional patterns
of delivery (e.g.
distance learning
and work-based
learning) include:
In addition, students on this course benefit from:

Course and module areas on My Studies containing key information
regarding module content and assessment requirements and learning
materials.

In the final year students have one-to-one tutorial support and guidance
from a Live Project supervisor.

Work-based learning through the 4 week compulsory Media Placement
module (LM290) at Level 5 and for the Live Project (LM396) at Level 6.

Further and continuing support: The LM290 Media Placement module,
which is supported by a dedicated placements office, offers
opportunities to build and utilise professional networks and pursue
further, voluntary placements, training and employment. This is
communicated through a cross-platform strategy using a dedicated
Placements Facebook group, Twitter, Email and LinkedIn.
Page 12 of 17
PART 3: COURSE SPECIFIC REGULATIONS
COURSE STRUCTURE
This section includes an outline of the structure of the programme, including stages of
study and progression points. Course Leaders may choose to include a structure
diagram here.
BA (Hons) Media, Industry and Innovation
Yellow – core module
Green – elective module
Blue – final project
Level 4
Semester 1
Semester 2
LM179 Critical Approaches to Media 1
LM180 Critical Approaches to Media 2
LM130 Business Creative/Digital
Industries and Innovation
LM133 Understanding Audiences
LM131 Radical Campaigns and
Creative Industries
Elective
LM115 Video Production
LM116 Photographic Practice
LM174 Community Media for Social
Action and Decolonising Media
Level 5
Semester 1
Semester 2
LM290 Media Placement
LM240 Research Methods for Live
Project
LM245 Media Project Management
LM242 Digital Media Enterprise
Elective
LM224 Community Radio
LB512 Media Ethics and Professional
Practice
LM215 Video Production 2
GJ502 Specialist Journalism
Elective
LM216 Photographic Practice 2
LM247 Brands and Public Relations
LM218 Social Media for Activist and
Community Groups
Level 6
Semester 1
Semester 2
Page 13 of 17
LM344 Digital Media Marketing and
innovation
LM343 Sustainability and Innovation in
Digital Culture
Electives
FS615 Television Production
LM376 Community Project
LM317 Music Innovation: Design and
Development
LM322 Media Law and Policy
LM396 Live Project (60)
Modules
Status:
M = Mandatory (modules which must be taken and passed to be eligible for the award)
C = Compulsory (modules which must be taken to be eligible for the award)
O = Optional (optional modules) - Optional modules listed are indicative only and may be subject to
change, depending on timetabling and staff availability
A = Additional (modules which must be taken to be eligible for an award accredited by a professional,
statutory or regulatory body, including any non-credit bearing modules)
Module
code
Status
Module title
Credit
6
4
LM130
C
Business, Creative/ Digital Industries and Innovation
20
4
LM131
C
Radical Campaigns and Creative Industries
20
4
LM133
C
Understanding Audiences
20
4
LM179
C
Critical Approaches to Media 1
20
4
LM180
C
Critical Approaches to Media 2
20
4
LM115
O
Video Production
20
4
LM116
O
Photographic Practice
20
4
LM174
O
Community Media for Social Action and Decolonising Media
20
5
LM290
C
Media Placement
20
5
LM240
C
Research Methods for Live Projects
20
5
LM242
C
Digital Media Enterprise and Innovation
20
5
LM245
C
Media Project Management
20
5
LM247
O
Brands and Public Relations
20
5
LM218
O
Social Media for Activist and Community Groups
20
5
GJ502
O
Specialist Journalism
20
5
LM224
O
Community Radio
20
5
LM216
O
Photographic Practice 2
20
5
LB512
O
Media Ethics and Professional Practice
20
5
LM215
O
Video Production 2
20
Level
6
All modules have learning outcomes commensurate with the FHEQ levels 0, 4, 5, 6, 7 and 8. List the level which
corresponds with the learning outcomes of each module.
Page 14 of 17
6
LM396
M
Live Project
60
6
LM343
C
Sustainability and Innovation in Digital Culture
20
6
LM344
C
Digital Media Marketing and Innovation
6
LM317
O
Music Innovation: Design and Development
20
6
LM322
O
Media Law and Policy
20
6
LM376
O
Community Project
20
6
FS615
O
Television Production
20
Page 15 of 17
AWARD AND CLASSIFICATION
Award
type
Award Title
*
Level
Final
BA
Media, Industry and
(Hons) Innovation
Eligibility for award
Classification of award
Total credits7
Minimum credits8
Ratio of marks9:
6
Total credit 360
Minimum credit at
level of award 90 at
Level 6
Levels 5 and 6 (25:75)
Honours degree
Media, Industry and
Innovation
6
Total credit 300
Minimum credit at
level of award 90
Level 6
Level 6 marks
Not applicable
IntermediateDip HE Media, Industry and
Innovation
5
Total credit 240
Minimum credit at
level of award 90
Level 5
Level 5 marks
Not applicable
IntermediateCert
HE
4
Total credit 120
Minimum credit at
level of award 90
Level 4
Level 4 marks
Not applicable
IntermediateBA
Media, Industry and
Innovation
*Foundation degrees
only
Class of award
N/A
Progression routes from award:
Award classifications
Mark/ band %
Foundation degree
Honours degree
Postgraduate10 degree (excludes
PGCE and BM BS)
70% - 100%
Distinction
First (1)
Distinction
60% - 69.99%
Merit
Upper second (2:1)
Merit
Lower second (2:2)
Pass
50% - 59.99%
40% - 49.99%
Pass
Third (3)
7
Total number of credits required to be eligible for the award.
Minimum number of credits required, at level of award, to be eligible for the award.
9
Algorithm used to determine the classification of the final award (all marks are credit-weighted). For a Masters degree, the mark for the final element (e.g, dissertation) must be in the corresponding
class of award.
10
Refers to taught provision: PG Cert, PG Dip, Masters.
8
Page 16 of 17
EXAMINATION AND ASSESSMENT REGULATIONS
Please refer to the Course Approval and Review Handbook when completing this section.
The examination and assessment regulations for the course should be in accordance
with the University’s General Examination and Assessment Regulations for Taught
Courses (available from staffcentral or MyStudies).
Specific regulations
which materially
affect assessment,
progression and
award on the course
N/A
e.g. Where referrals or repeat
of modules are not permitted
in line with the University’s
General Examination and
Assessment Regulations for
Taught Courses.
Exceptions required
by PSRB
N/A
These require the approval of
the Chair of the Academic
Board
Document template revised: 2010
Page 17 of 17
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