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Marketing Management ISE
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Home  Higher Education  Business  Marketing  Marketing Management ISE
Marketing Management ISE
4th Edition
1260598233 · 9781260598230
By Greg W. Marshall, Mark W. Johnston
© 2023 | Published: January 27, 2022
Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent
marketing management the way it is actually practiced in successful organizations today. The 4th
edition, written for today's students in an interesting, l… Read More
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TABLE OF CONTENTS
Chapter 1: Marketing in Today’s Business Milieu
Chapter 2: Marketing Foundations: Global, Ethical,Sustainable
Chapter 3: Elements of Marketing Strategy, Planning, andCompetition
Chapter 4: Market Research Essentials
Chapter 5: CRM, Big Data, and Marketing Analytics
Chapter 6: Understand Consumer and Business Markets
Chapter 7: Segmentation, Target Marketing, and Positioning
Chapter 8: Product Strategy and New Product Development
Chapter 9: Build the Brand
Chapter 10: Service as the Core Offering
Chapter 11: Manage Pricing Decisions
Chapter 12: Manage Marketing Channels, Logistics, and SupplyChain
Chapter 13: Promotion Essentials: Digital and Social MediaMarketing
Chapter 14: Promotion Essentials: Legacy Approaches andPersonal Selling
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