DATA COLLECTION
I. Introduction
SPEAK
POWERPOINT
Imagine you have a question or a
problem that you want to solve.
How do you find the answer?
You need information to answer
it or solve it. You can get
information by collecting data
from different sources, such as books,
websites, surveys, interviews, etc. Well,
This is what we call data collection.
Data collection is the process of gathering and
analyzing information from various sources to
answer research questions, solve problems, and
understand customer needs.
We collected 2 following methods, which 2 methods:
we considered the most suitable: Focus - Focus Groups gather collective opinions in
Groups and Interviews
a group rather than individual ones.
- Interviews is used to gather crucial
information through a phone call, face to face
or web chat.
A focus group is a way to collect data by
talking to a small group of people about a topic.
It helps researchers to understand how people
think and act, and why they do so. It also helps
them to find new questions or ideas for future
research.
Focus Groups
Advantages: + Get several opinions and
feedback from individuals in a group.
+ Minimize overload of work for one person
+ be a cost-effective way to get
information
Disad: + have less speaking time than in
interviews.
+ can dominate the conversation by some
members
Interviews are a way to collect data by asking
questions to people who have information or
experience related to your research topic
Interviews
Advantages: + can provide rich and detailed
data from individuals who can express their own
thoughts and experiences
+ can be flexible and adaptable to different
contexts and purposes
+ Can prepare at home
Disad: + be time-consuming, expensive, and hard
to organize
+ have difficulty finding the proper interviewees