TABLE OF
CONTENT
INTRODUCTION
THE 7 UNIVERSAL
COPYWRITING ANGLES
BONUS
INTRODUCTION
Welcome the 7 Universal Copywriting Angles!
Before we jump right into the real spiciness of this resource,
There are 2 essential ideas you need to understand clearly,
To guarantee your success using any angle.
1
An angle is a unique approach that conveys the writer’s
message.
That definition is made out of two parts itself:
The writer’s
message
A.
The unique
approach
The writer’s message is the general idea of the copy,
Which would be something like this:
“Don’t work 24/7 and focus on the quantity of work because it’s
not getting you results."
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Instead, work less and focus on the quality of your work to get
the same or even more results.”
B.
The unique approach is how the writer chooses to present
message of the copy:
“Overworking is killing your business”
“Working LESS = MORE Profits”
They both have the same general message,
But they say it differently so you can test them and see which one
appeals to your audience more.
AND
now the second idea that gives every angle power is:
2
The explanation of the angle
The explanation is the objective reasoning as to why your general
message makes sense.
To continue with the previous example,
Here’s what the explanation would look like:
“Everyone has 24 hours in a day and there are people
who work less than you yet make more money.
So it’s not about the quantity of your work, but the
of your work.”
02
Without a solid explanation,
Every angle is set up for failure.
So make sure you get it down before you even start typing a word.
Now that we got the fundamentals down,
Let’s get to the fun part!
03
THE 7 UNIVERSAL
COPYWRITING ANGLES
Each of these angles works in any niche.
This is because they’re based on circumstances that appear
in every market,
And apply to literally every product,
Thus making them universal angles you can talk about at
any time in copy.
Now after you take a look at the angles that I’m about to show you,
Check out the BONUS where you’ll learn exactly how to take ANY
angle and pump out golden copy using it.
04
The 7 universal angles are as follows:
Saving Time
Example
Not Doing This Costs You Money
Example
Throwing Stones At The Competition
Example
Time Is Crucial (Urgency)
Example
Quality And Quantity
Example
You’re One Move Away
Example
Here’s How Other People Like You Did It
Example
05
Note: The examples are clickable
How To Pump Out Golden Copy Using Any Angle
Remember when I told you about the writer’s general idea of the copy?
That’s gonna come in handy now.
Because any time you want to take an angle from an email and
make it yours or even improve it,
You first need to grasp the general idea of that copy.
Bringing back to the previous example:
“Don’t work 24/7 and focus on the quantity of work because
it’s not getting you results.
Instead, work less and focus on the quality of your work to get the
same or even more results.”
That is the general idea of the copy.
There’s only one step left to transform this angle into yours.
06
which is
Replacing the specific content with copy so it fits your avatar.
So instead of saying:
“Don’t work 24/7”
“Don’t outreach 24/7”
“It’s not getting you results”
“It’s not getting you clients”
“Focus on the quality of your work”
“Focus on outreach
using better methods”
And that is how you can easily use any angle in the world.
Now don’t get me wrong…
Understanding the general idea of the copy is gonna take you
a little bit more time in the beginning,
But it comes with great rewards afterwards.
Because when you understand the message of an angle,
You can use it time and time again, in any niche, for any brand,
or any product,
While working just as well every time if you do it correctly.
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