Digital
Media 12
U1L01
Learning Goals
• I will be able to describe the big ideas of this course
• I will be able to draw thumbnails of an object in negative and positive space
Welcome to
DIGM 12!
In our class we will
apply the Elements and
Principles of Design to
vector designs.
For those of you who
took Digital Media
11, these fundamentals
will be familiar to you!
For those who didn't, we
will catch you up!
 I am a Science teacher
who went to a technology
school, so please be
patient if I get stuck 
Software
 (Free Option)
Inkscape: https://inkscape.org/release/inkscape-1.2.1/
Any vector software of your choice!
 (Professional; need to pay)
Adobe Illustrator
Any vector software of your choice!
 For our course, you may use open-source software (e.g., Inkscape) or acquire
your own professional software (Adobe Illustrator). Both will work!
 I will be using Adobe Illustrator in class
Course content and materials
 Our course is very project-based. Most of our time together will be spent
modeling a tool or technique, sketching ideas, drafting on software, conducting
peer review, and presenting.
Our unit breakdown is as follows:
1. Fundamentals of design (review project)
2. Vector editing
3. Digital marketing
4. Independent design project
BIG IDEAS and ESSENTIAL QUESTIONS
Personal design choices
require selfexploration, evaluation,
and the refinement of
skills
Tools and technologies
can influence people’s
lives.
How will my design
choices reflect my goals?
What skills do I need to
learn in order to execute
my design?
How will my design affect
my audience?
The design cycle is
an ongoing reflective
process.
When will I reflect on my
design choices and
processes?
How will my reflections
inform my design?
Grading breakdown
10% - Knowledge/Understanding
30% - Problem-solving
10% - Communication
30% - Application
20% - Final Assessment
How I'll grade DIGM 12
 This course is mostly project-based. There is little knowledge to learn
but many skills to master.
 I know you'll love the projects and activities in this class, but please
understand that your marks will reflect your performance and
competencies more than your effort alone.
 Every assignment will have a rubric and outline to follow; a reflection or
self-assessment is included in this.
 I'll give as much feedback as possible throughout the course. I hope that
you will learn and improve your skills, but again, this requires effort and
dedication.
Any questions?
Thumbnails and roughs
In our course, we'll often take out pencil and
paper to sketch out ideas in the planning phase.
1. Traditionally we start with 8-16 thumbnails of
ideas.
2. Then we'll peer review and choose three to
revise and make into (slightly larger) roughs.
3. After we peer review once more, we're able to
select our best design to turn into our final comp
on digital software.
Positive Space and Negative Space
• For each picture you draw, there will be a SUBJECT. For example,
you draw a picture of a rabbit. The rabbit is the subject.
•Positive space is all the space that the subject takes up
•Negative space is the space AROUND the subject
1.1 Homework
Let's practice some thumbnails!
 Here's a helpful graphic to explain positive and
negative space (and contrast).
Activity:
Pick a subject that you want to draw. Please sketch
out one thumbnail that emphasizes positive space
and one thumbnail that emphasizes negative space.
Draw a third thumbnail using contrast (half positive
space and half negative space). You should be using
many colors, not just black!