
Market Segmentation: Segment the market based on demographics, psychographics, and other
Criteria.

Market Forecasting: Predict future market trends and demand patterns.
Customer Support Department:

Customer Assistance: Provide post-sales support, answer inquiries, and resolve customer issues.

Feedback Management: Collect and analyze customer feedback to improve products or services.

Complaint Handling: Address customer complaints and ensure swift resolution.

Client Retention: Develop strategies to retain existing customers and enhance their experience.

Training and Knowledge Sharing: Train customers on product usage and disseminate product-related
Information.
Product Development Department:

Product Innovation: Research and develop new products or improve existing ones based on market
Needs.

Product Testing: Conduct product testing and quality control measures.

Product Launch: Plan and execute product launches, including marketing strategies.

Competitor Analysis: Continuously monitor competitors’ products and features.

Feedback Integration: Collaborate with customer support and sales teams to integrate customer
feedback into product improvements.
Finance Department:

Budgeting: Prepare and manage budgets for marketing campaigns and sales initiatives.

Revenue Analysis: Monitor revenue streams, pricing, and profitability.

Expense Management: Control and optimize expenses related to sales and marketing activities.

Financial Reporting: Generate financial reports and provide insights on financial performance.
Human Resources (HR) Department:

Recruitment: Hire and onboard sales and marketing professionals.

Training and Development: Provide training programs to enhance employee skills.

Performance Evaluation: Conduct performance reviews and set performance goals.

Employee Engagement: Foster a positive work culture and employee engagement.
4
CHAPER-4. WORK DONE
Day 1 (20/08/2023): Orientation and Introduction
Arrived at Kamadhenu associates and received an orientation about company policies and workplace
regulations. Met my supervisor Mr. Nishanth, and fellow interns. Gained an overview of the marketing and
Sales department and its objectives.
5
Day 2 (21/08/2023): Introduction to Projects
Discussed ongoing projects within the sales department. Reviewed project objectives and my role in
contributing to them. Began familiarizing myself with project documentation.
6
CHAPER-4. WORK DONE
5