SILABUS
Nama Mata Kuliah
Kode Mata Kuliah
Dosen
SKS/JP
Hari/Jam/ruang
Kontak
:
:
:
:
:
:
MANAJEMEN STRATEGI
MM-5401
Drs. T. Handono Eko Prabowo, MBA, Ph.D
3/3
Selasa /10.00 – 12.30/ VC
thep_phd1@yahoo.com
A. DESKRIPSI MATA KULIAH
Mata kuliah manajemen strategi adalah mata kuliah yang mempelajari peran, tugas dan
tanggung jawab seseorang yang berperanan manajerial di organisasi bisnis, pemerintah, dan sosial
yang digelutinya. Matakuliah Manajemen Strategi tidak hanya matakuliah yang multidisiplin
tetapi ”interdisiplin” (ada interaksi antar disiplin ilmu) yang membahas tentang proses manajemen
strategi: formulasi, implementasi, dan evaluasi strategi beserta langkah-langkah utamanya pada
masing-masing tahap proses tersebut. Proses tersebut dilakukan dengan selalu memandang
organisasi bisnis, pemerintah, dan sosial secara menyeluruh, dinamis dan memeriksa berbagai
lingkungan yang dihadapinya.
B. METODE PEMBELAJARAN
Metode pembelajaran terdiri dari (1) overview materi pokok bahasan topik dan sub topik
manajemen strategi; (2) presentasi kelompok yang sudah terjadwal bertugas presentasi terdiri dari
teori, bagaimana implementasi di organisasi/lembaga (bisnis, pemerintah, sosial) beserta contoh
praktis dalam bentuk video, gambar, peragaan, dan laporan kasus (lihat tabel); (3) pembahasan
oleh kelompok yang terjadwal sebagai kelompok pembahas; (4) pembahasan oleh seluruh peserta
mata kuliah; (5) endnote dari dosen; (6) Setiap kelompok mengumpulkan laporan kasus (sesuai
tabel kasus) hanya pada jadwal yang sudah ditentukan; (7) mengerjakan UTS dan UAS terjadwal.
Pada awal sampai dengan pertengahan semester perkuliahan, grup mahasiswa sudah bisa
menentukan organisasi/lembaga (bisnis, pemerintah, sosial) apa yang akan dijadikan Final
Strategic Management Paper. Organisasi tersebut bisa tempat saat ini ia (mahasiswa) bekerja.
Tiap bagian dari Final Strategic Management Paper dikerjakan setiap mahasiswa sejalan dengan
pembahasan topik dan sub topik terjadwal. Sehingga setelah semua topik dan sub topik mata
kuliah Manajemen Strategi selesai dibahas maka Final Strategic Management Paper juga sudah
selesai dan siap dipresentasikan. Kelompok mahasiswa terdiri dari: 2 orang (ditentukan
kemudian).
C. KOMPETENSI
1. Mahasiswa mampu merencanakan, mengimplementasikan, dan mengevaluasi langkahlangkah pengembangan manajemen strategi pada organisasi/lembaga (bisnis, pemerintah,
sosial) tempat saat ini ia bekerja atau organisasi lain yang diminati.
2. Mahasiswa mampu memecahkan permasalahan-permasalahan manajemen strategi pada
organisasi/lembaga di tempat saat ini ia bekerja atau organisasi lain yang diminati.
3. Mahasiswa mampu melakukan riset dan mengambil keputusan strategis dengan akuntabilitas
dan tanggung jawab penuh atas semua aspek manajemen strategi pada organisasi/lembaga di
tempat saat ini ia bekerja atau organisasi lain yang diminati.
D. POKOK-POKOK BAHASAN
No
Topics
Date
Hours
7/9
3
14/9
3
21/9
3
5/10
3
12/10
3
Chapter 5 Vision and
Mission Analysis
Vision statements: what do we want to Become?; Mission
statements: what is our Business?; The process of developing vision
and mission statements; The importance (Benefits) of vision and
mission Statements; Characteristics of a mission statement;
Components of a mission statement; Evaluating and writing mission
statements. Assignment: mission, vision, goals for the organization
in which you work or another organization.
19/10
3
Chapter 6
The Internal Audit
The nature of an internal audit; integrating strategy and Culture;
management;
marketing;
finance
and
accounting;
production/operations; Research and development.
Assignment: identification and analysis of the internal environment
in your organization or other organizations.
26/10
3
7
Chapter 7
The External Audit
The purpose and nature of an external audit; Ten external forces That
affect organizations; Porter’s five-forces model sources of external
information; Forecasting Tools and Techniques; The external factor
evaluation matrix; The Competitive profile matrix.
Assignment: identification and analysis of the External environment
in your organization or other organizations.
2/11
3
8
Chapter 8
Strategy Generation
The strategy analysis and Choice process; The strategy-formulation
analytical framework; The SWOT matrix; The strategic position and
action evaluation (SPACE) matrix; The Boston Consulting Group
9/11
3
0
1
Chapter 1
Strategic Management
Essentials
2
Chapter 2
Outside-USA Strategic
Planning
3
Chapter 3 Ethics,
Social Responsibility,
and Sustainability
4
Chapter 4 Types of
Strategies
5
6
Sub topics
Orientation to Strategic Management
Syllabus & Overview
Linkage Management, Functional Management, and Strategy
Management; Definition and nature of capstone Management
Strategy; Process Management Strategy; The Importance of Strategy
Management; Guidelines for effective Strategic Management.
Assignment: share personal strategic vs their organizational strategic
The nature of doing Business Globally; Advantages and
disadvantages of doing; Business Globally; The Global Challenge;
American versus foreign Business Culture; Business Culture across
Countries.
Why “Good ethics is Good Business” ?; Whistle-Blowing, Bribery,
and workplace Romance; Social Responsibility and policy;
environmental sustainability; Wildlife welfare.
Long-Term objectives; Types of strategies; Integration strategies;
Intensive strategies; Diversification strategies; Defensive strategies;
Michael porter’s five Generic strategies; Means for achieving
strategies; Tactics to facilitate strategies; Strategic management in
nonprofit, Governmental, and Small firms.
No
Date
Hours
16/11
3
Chapter 10 Strategy
Execution
Transitioning from formulating to implementing Strategies; The need
for Clear annual objectives; The need for Clear policies; Match
structure with strategy; Types of organizational structure; Dos and
Don’ts
in developing organizational
charts;
Strategic
Production/Operations issues Strategic Human Resource issues.
Assignment: identification and analysis of strategies used in the non
profit organization and government organization.
23/11
3
Chapter 11 Strategy
Monitoring
The strategy-evaluation process, Criteria, and methods; The Three
strategy-evaluation activities; The Balanced Scorecard; Published
sources of strategy-evaluation information; Characteristics of an
Effective Strategy Evaluation System; Contingency planning;
Auditing; Twenty-first-Century Challenges in strategic management
Guidelines for effective strategic management. Assignment: explain
the evaluation of the strategy done by the organization that they do
or other organizations.
30/11
3
12
Field Study
Every group conducts field studies at the institution where he works
to produce a strategic management paper. The strategic management
paper made by each group is applied. So that the strategic
management papers created by groups are directly beneficial to the
organizations where students work.
7/12
13
Presentation &
Discussion
Presentation & Discussion:
Group Final Strategic Management Paper
14
Submisi Final Paper
Strategic Management
9
10
11
Topics
Sub topics
and Selection
(BCG) matrix; The internal-external (IE) matrix; The Grand strategy
matrix; The decision stage: The Quantitative strategic planning
matrix (QSPM); Cultural aspects of strategy analysis and Choice;
The politics of strategy analysis and Choice; BOD.
Strategic marketing issues; Social media marketing; Market
segmentation; Strategic finance/accounting issues; EPS / EBIT
analysis: Acquire needed Capital; projected financial statements;
Corporate valuation; IPOs, Cash management, and Corporate Bonds;
Strategic Research and development (R&d) issues; Strategic
management information Systems (MIS) issues.
Chapter 9
Strategy
Implementation
TOTAL MEETING HOURS
E. EVALUASI
Ujian Tengah Semester
Final Strategic Management Paper
Tugas-tugas
Diskusi, presentasi, dan partisipasi kelas
14/12
21/12
3/1/20
24
16 x
: 25%
: 25%
: 20%
: 30%
F. REFERENSI
David, Fred R. 2017. Strategic Management: Concepts and Case. Sixteenth Edition. Boston:
Prentice Hall. (ada ebook). (Mandatory)
Dess, Gregory. McNamara, Gerry. Eisner, Alan. Lee, Seung-Hyun.. 2020. Strategic Management:
Text and Case. Tenth Edition New York, McGraw-Hill, (Complementary)
3
6
3
48
LIST OF TOPICS, CASES, AND GROUP PRESENTERS
STRATEGIC MANAGEMENT CLASS - PRP MM USD
(SEM I AY 2023 – 2024)
No
1
Chapter
2
0
-
1
1
2
2
3
3
4
4
5
5
6
7
8
9
10
11
12
13
14
15
LIST OF TOPICS
CASE *)
3
4
Orientation to Strategic Management
Syllabus & Overview
Chapter 1
THE COHESION CASE: NESTLÉ S.A.
Strategic Management
p. 54
Essentials
Chapter 2
EXXON MOBIL CORPORATION
Outside-USA Strategic
p. 525
Planning
Chapter 3
Ethics, Social Responsibility,
AVON PRODUCTS, INC.
and
p.614
Sustainability
Chapter 4
Types of Strategies
Chapter 5
Vision and Mission Analysis
Date
Group
6
7/9
-
14/9
1/ 3
21/9
2/ 4
5/10
3/1
THE EMIRATES GROUP
p. 472
12/10
4/2
L’ORÉAL SA.
p. 606
19/10
1/3
26/10
2/ 4
2/11
3/ 1
9/11
4/2
16/11
1/3
23/11
2/4
30/11
3/1
7/12
-
14/12
1,2 / 3,4
21/12
3,4 / 1,2
3/1/
2024
1,2,3,4
Chapter 6
APPLE INC.
The Internal Audit
p. 545
Chapter 7
DUNKIN’ BRANDS GROUP, INC.
7
The External Audit
p. 415
Chapter 8
FEDEX CORPORATION
8
Strategy Generation
p. 434
and Selection
Chapter 9
FORD MOTOR COMPANY
9
Strategy Implementation
p. 508
Chapter 10 Strategy
FACEBOOK, INC.
10
Execution
p. 491
Chapter 11 Strategy
NIKON CORPORATION
11
Monitoring
p. 581
Strategic Management - Field Study
Presentation & Discussion:
Group Final Strategic Management Paper (kelp 1) & (kelp 2)
Presentation & Discussion:
Group Final Strategic Management Paper (kelp 3) & (kelp 4)
Revised Final Strategic Management Paper – Submission due date 3 Jan 2024,
23.59 pm
6
*) NOTE:
1. Each group must collect case reports and submit them according to the specified schedule. The
lecturer does not accept case reports that arrive late.
2. There are group presentations and discussants
3. Each group is required to always update on each case discussed or presented.