Management Information Systems
(Fall Semester, 2023)
Instructor: Ho Geun Lee
Yonsei School of Business
Tel: 2123-4470, Fax: 393-7430
Email: h.lee@yonsei.ac.kr
Class hour: Monday 13:00-14:50, Wednesday 14:00-14:50
Classroom: 경영관 102호 (대면수업)
Office hour: Appointment via email
Teaching assistant: To be determined.
Purpose of course:
Adapting its objectives to the mission of Yonsei School of Business which is to educate
students into creative, global, and ethical business leaders, this course introduces you to the
information systems (IS) as an essential tool for conducting business in the digital age. Over
the last two decades, firms’ IT (information technology) investments per full-time employee
have more than tripled. Nowadays companies are spending almost as much on IT each year as
they do on physical plants such as factories and buildings. The goal of Management
Information Systems is to provide students with concepts, theories, and frameworks that
permit them to realize IT value for organizations as well as to manage IT effectively. Course
materials help students understand the type of benefits conferred by IT, the mechanisms by
which these benefits are delivered and maximized, and the roles played by business leaders in
IT success.
The course’s theme can be summarized as:
IT confers benefits by delivering capabilities. Capabilities (and benefits) are
maximized when appropriate organizational complements are put in place in
parallel with the technology itself. Business leaders’ responsibilities with respect
to IT are to make IT selection decisions based on desired capabilities, to lead
adoption efforts that implement both technologies and complements, and to
maximize the exploitation of IT once adopted.
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Upon the successful completion of this course, students should be able to:
 Describe the basic concepts of IS/IT
 Become familiar with key IS applications commonly used in organizations
 Understand how IT can be used for competitive advantages in markets
 Understand how IS/IT can be managed and used in efficient and effective ways
 Evaluate how IS/IT affects organizations and people.
Structure of course:
This course consists of three parts (please see the course structure table in page 4). The first
part (Part I: Information Systems in the Digital Age) investigates the role of information
systems in today’s businesses and demonstrates how information systems can help businesses
become more competitive. The second part (Part II: Information Technology Infrastructure)
deals with how to effectively manage IT assets such as hardware, software, database (big
data), and networks. The third part (Part III: Key IS Applications for the Digital Age)
introduces key application systems such as ERP, SCM, CRM and discusses recent issues such
as e-Business, Fintech, and new emerging technologies (Artificial Intelligence and Internet of
Things). Security and ethical issues related to information systems are also addressed in this
part.
Teaching Materials:
(1) Management Information Systems: Managing the Digital Firms (16th Edition), by
Kenneth C. Laudon and Jane P. Laudon, Pearson (Global Edition), 2020.
(2) Harvard Business Review articles (three articles) can be downloaded from Yonsei
online library, http://library.yonsei.ac.kr.
(3) Cases (10 Business Cases) can be downloaded from the Harvard Business School
Publishing, https://hbsp.harvard.edu/import/1082252.
(4) Class presentation materials (PPT files) will be posted on LearnUs
(5) 보조 교재: 성당에서 시장으로 (From the Cathedral to the Bazaar): 4차산업혁명과
디지털 트랜스포메이션, 연세대학교 대학출판문화원, 2021 (개정판).
Grading:
(1) Mid-term Report (20%): Individual Works
(2) Final Report (30%): Individual Works
(3) Written Assignment for Case Analysis (20%): Team Work
(4) Class/Discussion Participation (30%): Individual Work
Mid-term and Final Reports: Two written exams will be taken in the middle and at the end
of the class. The exams will be used to evaluate the level of students’ understandings on key
concepts and issues.
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Written Assignment for Case Analysis: Students are required to form a team (three students
in a maximum) to prepare for the written case analysis report. Each team should select one
out of 10 cases for the assignment based on their interests. The team then should choose two
questions out of the five key questions (listed in the syllabus) and provide a report answering
the questions chosen by the team. The report, whose length is limited to less than 3 pages,
should be submitted before the case is discussed in the class. The format of the reports should
be PDF.
Class Participation: Class attendance and participation in the class discussions. The student
activities (raising questions, answer the questions and participation in the discussion) will be
counted and used for the course evaluation.
Team Construction and Student Photos:
(1) Students should make a team (maximum three students per team) for the written
assignment. If you can make a team by yourself with classmates, you can just inform the
TA of the team members via email, together with the case your team has chosen. If you
cannot make a team by yourself, you can ask TA to construct a team for you. In this case,
you have to send TA 3 cases of your interests with priorities, so that TA can make a team
for you based on the cases of interests.
(2) Students should submit a photo file to TA via email, with name and student ID. The
photo will be used by the instructor to match each student with his/her name.
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COURSE STRUCTURE TABLE
Week
Part
Topics
Readings
(Date)
1st
(Sep. 4 & 6)
2
Information
nd
Systems
(Sep. 11 & 13)
in the Digital
3rd
Age
(Sep. 18 & 20)
4
th
(Sep. 25 & 27)
5h & 6th
(Oct. 4 & 11)*
th
Information
7
Technology
(Oct. 16 & 18)
Infrastructure
8th (Oct. 23 & 25)
9
th
(Oct. 30 & Nov. 1)
10th
(Nov. 6 & 8)
11
th
(Nov. 13 & 15)
12
Key IS
(Nov. 20 & 22)
Applications
for the Digital
Age
th
13th
(Nov. 27 & 29)
IT for Business
 Textbook Chapter 1
Firms
 IT for Competitive Differences (HBR article)
Global e-Business
 Textbook Chapter 2
and Collaboration
 Alibaba and Future of Business (HBR article)
Strategy and IT
 Textbook Chapter 3
 Zara’s Sustainability Dilemma (Columbia case)
IT and Industry
 Shaping Strategy (HBR article)
Transformation
 Disney at Disruptive Trends (IMD case)
Information
 Textbook Chapter 5
Infrastructure
 Apple Inc. in 2020 (HBS case)
BI and
 Textbook Chapter 6
Big Data
 Stitch Fix: Personalization with Data (IVEY case)
Mid-term Exam.
Internet and
 Textbook Chapter 7
Mobile Network
 AT&T Triple Play (Thunderbird case)
Enterprise
 Textbook Chapter 8
Applications
 Dell Technologies (HBS case)
e-Business
 Textbook Chapter 9
Strategy
 Amazon.com, 2021 (HBS case)
Mobile Payment
 Ant Financial and Tencent (INSEAD case)
and Blockchain
 The Economics of Cryptocurrency (Darden case)
4th Industrial Rev.
 Textbook Chapter 11
& New Tech.
 성당에서 시장으로 제2부
 Voice War (HBS case)
14h
(Dec. 4 & 6)
h
Security and
 Textbook Chapter 4
Ethics
 Textbook Chapter 8
15 (Dec. 11 & 13)
Supplementary Studies.
16th (Dec. 18 & 20)
Final Exam.
 : Textbook  : Articles
 : Business Case
*10월 2일은 휴강 (추석연휴), 사례분석보고서 작성으로 대체.
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COURSE MODULE AND SCHEDULE
PART I: Information Systems in the Digital Age
Week 1 (September 4/6): IT for Business Firms
• Reasons for studying Management Information Systems
Abstract
• How can IT be used for competitive advantages
• Impacts of IT on industry structure and firm performance
 Chapter 1: Information Systems in Global Business Today
Readings
 McAfee, A. and Brynjolfsson, E. "Investing in the IT That Makes a
Competitive Difference," Harvard Business Review, July-August 2008,
pp.98-107.
Week 2 (September 11/13): Global e-Business and Collaboration
• The roles and functions of information systems in organizations
Abstract
• Major types of business information systems
• How can IT be used to maximize returns on investments?
 Chapter 2: Global E-business and Collaboration
Readings
 Zeng, M. “Alibaba and the Future of Business,” Harvard Business Review,
September-October 2018, pp. 88-96.
Week 3 (September 18/20): Strategy and IT
• Framework for competitive advantage
Abstract
• How can IT be used to increase competitive advantages in markets?
• How did Zara achieve strategic advantages with IT?
 Chapter 3: Information Systems, Organizations and Strategy
Readings
 Burbano, V., Chiles, B. and Wang, D. J. “Zara’s Sustainability Dilemma”
ID#190401, Columbia Business School, Columbia University, New York,
USA, 2022.
① Fashion 산업에서 고객의 수요예측이 어려운 이유는 무엇이며, 이를
해결하기 위해 어떠한 전략을 사용하고 있는가?
② Fashion 산업에서 Quick Response(QR)는 무엇이며, QR을 위해 IT 가
어떻게 활용될 수 있는가?
Case
Discussion ③ 경쟁업체와 비교할 때 Zara가 QR을 더 잘하고 있음을 보여주는
evidence는 무엇이며, Zara가 우위를 유지할 수 있는 핵심역량은
Questions
무엇인가?
④ Zara의 IT 사용전략이 기업의 IT 활용에 시사하는 바는 무엇인가?
⑤ Zara가 Sustainability 를 위해 취해야 하는 전략은?
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Week 4 (September 25/27): IT and Industry Transformation
• Discussing the role of IT in innovating firms’ products and services
Abstract
• How can IT transform the industry through disruption?
• Investigate how Internet transformed the video rental service industry
 Hagel III, J. Brown, J. S. and Davison, L. “Shaping Strategy in a World of
Readings
Constant Disruption,” Harvard Business Review, October 2008, pp. 81-89.
 Benouari, F., Ahmad, S. U. and Mourad, R. “Disney at the Crossroads of
Disruptive Trends” IMD Case IM1049, International Institute for
Management Development, Lausanne, Switzerland, 2020.
① Netflix 가 OTT 시장을 선점할 수 있었던 중요한 경쟁요소는 무엇인가?
② Disney 가 OTT 시장에 진입한 이유는 무엇일까?
Case
③ Disney 가 Netflix 와 경쟁하기 위해 어떠한 전략을 채택해야 할까?
Discussion
Questions ④ 통신회사와 케이블 TV 기업들은 OTT 시장에 어떻게 대응하는 것이
바람직할까?
⑤ 국내 토종 OTT 사업자가 글로벌 OTT 사업자와 경쟁하기 위해 어떠한
전략을 채택해야 할까?
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PART II: Information Technology Infrastructure
Week 5/6 (October 4/11): Information Infrastructure
• Major types of computer hardware & software used in business
Abstract • Principle issues in managing hardware and software technology
Readings
• Investigate emerging hardware technologies with Apple case
 Chapter 5: IT Infrastructure and Emerging Technologies
 Yoffie, D. B. and Fisher, D. “Apple Inc. in 2020,” HBS Case 9-720-454,
Harvard Business School, Boston, MA, 2020.
① Apple의 Steve Jobs가 컴퓨터 하드웨어와 소프트웨어 시장의 혁신에
공헌한 바는 무엇인가?
② 스마트폰 시장에서 Apple 아이폰이 가지는 경쟁력의 원천은 무엇인가?
Case
Discussion ③ 하드웨어가 아닌 서비스 시장에서 Apple의 전략은 무엇이며, 현재의
서비스 전략의 방향이 바람직하다고 보는가?
Questions
④ 스마트폰 이후의 Post-iPhone 시대를 대비해 Apple 이 취할 수 있는
전략은 무엇일까?
⑤ Apple이 Mobility (전기차와 자율주행차) 시장에 진입해야 한다면 어떠한
진입 전략이 바람직할까?
Week 7 (October 16/18): Business Intelligence and Big data
• Concept of relational databases and database management systems
Abstract • Business tools to provide information from databases
Readings
• Characteristics of big data and its usage in organization
 Chapter 6: Foundation of Business Intelligence – Database and Information
Management
 Chatterjee, S., Basch, D., Fennell, H., Vinson, J. and Yoger, B. “Stitch Fix:
Revolutionizing Personalization with Data,” IVEY Case W20939, IVEY
Business School, Western University, London, Ontario, Canada, 2020.
① Stitch Fix 비즈니스 모델의 강점 (Strength) 과 약점 (Weakness) 은
무엇인가?
② Stitch Fix의 성공을 위해 Big Data가 중요한 이유는 무엇이며, Big Data를
확보하기 위해 어떠한 전략을 채택하고 있는가?
Case
Discussion ③ Stitch Fix 가 Target으로 설정하고 있는 고객층은 무엇이며, 그 이유는?
Questions ④ Stitch Fix의 성공에 자극 받아 Amazon이 도입한 새로운 패션 분야
서비스에는 어떠한 것들이 있는가?
⑤ 코로나 19가 Stitch Fix에 미친 영향은 무엇이며, Stitch Fix가 지속적인
성장을 위해 채택해야 할 전략적 방향은 무엇일까?
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Week 8 (October 23/25): Mid-term Exam
Week 9 (October 30/November 1): Internet and Mobile Network
• Concept of telecommunications technology and standards
Abstract • Standard for wireless technology and its business value
Readings
• Understanding Internet technology and strategy
 Chapter 7: Telecommunications, the Internet, and Wireless Technology
 Inkpen, A. “AT&T: An Underperforming Conglomerate?” Thunderbird
Case A08-20-0002 (TB0581), Thunderbird School of Global Management,
Arizona State University Knowledge Enterprise, 2020.
① Triple Play가 통신산업을 어떻게 변화시켰나?
② Media, IT 그리고 Entertainment의 Convergence 사례를 제시하고, 그
의미를 설명하시오.
Case
Discussion ③ 전화회사인 AT&T와 Verizon 두 회사의 Triple Play에 대한 전략을
비교하고, 어느 쪽에 동의하는지 설명하시오.
Questions
④ 당신이 AT&T의 CEO라면 Elliott의 편지에 대해 어떻게 답변하겠는가?
⑤ Triple Play 하에서 미래의 전화회사와 케이블TV 회사의 경쟁이 어떻게
전개될 것으로 보는가?
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PART III: Key IS Applications for the Digital Age
Week 10 (November 6/8): Enterprise Applications
• Understanding ERP (Enterprise Resource Planning), SCM (Supply Chain
Management) and CRM (Customer Relationship Management)
Abstract
• How to maximize the returns from IT investment?
• Investigate how Dell conducted Digital Transformation
 Chapter 8: Achieving Operational Excellence and Customer Intimacy –
Enterprise Applications
Readings
 Mojir, N. and Rangan, K. “Dell Technologies: Bringing the Cloud to the
Ground,” HBS Case 9-521-036, Harvard Business School, Boston, MA,
2022.
① PC시장에서 Dell 의 고객 segmentation 는 어떻게 구성되어 있는가?
② PC 시장에서 Dell Direct Model 이란? Direct Model 의 장점과 단점은?
Case
③ Dell 의 Direct Model 을 위해 IT(ERP)가 어떻게 활용되었는지 설명하시오.
Discussion
Questions ④ Dell 이 2013년 상장을 철폐하고 private firm으로 전환한 배경은
무엇인가?
⑤ Dell 이 EMC를 인수한 배경과 전략은 무엇인가?
Week 11 (November 13/15): e-Business Strategy
• Internet and new value proposition and new business models
Abstract • Unique features of e-business, digital markets and digital goods
Readings
• Analyzing the Amazon and Walmart Competition for e-Commerce
 Chapter 10: e-Commerce – Digital Markets, Digital Goods
 Wells, J., Weinstock, B., Danskin, G. and Ellsworth, G. “Amazon.com,
2021,” HBS Case 9-716-402, Harvard Business School, Boston, MA, 2021.
① 아마존이 미국의 e-Business 시장을 석권한 성공요인은 무엇이라고
생각하는가?
② 아마존이 Whole Foods 인수나 Amazon Go 등으로 오프라인 유통시장에
진입하는 배경은 무엇인가?
Case
Discussion ③ 월마트와 같은 오프라인 유통기업들이 아마존과 같은 온라인 유통기업과
경쟁하기 위해 취할 수 있는 전략은?
Questions
④ 국내 eBiz 벤처 기업(쿠팡, 티몬, 위메프 등)들이 아마존을 벤치마킹하면서
엄청난 적자를 감수하며 공격적으로 경영하는 것이 바람직한 전략일까?
⑤
Amazon에 대한 정부가 추진중인 규제의 내용은 무엇이며, 이에 대한
아마존의 대응책은 무엇인가?
Management Information Systems (Fall 2023) by Ho Geun Lee
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Week 12 (November 20/22): Mobile Payment and Blockchain
• Concepts and types of Fintech
Abstract • Success factors of Mobile Payment
• Cryptocurrencies (Bitcoin) and Applications of Blockchain
 Wu, K., Chen, G. and Tong, T. “Ant Financial and Tencent: A Tale of
Readings
Two FinTech Unicorns in China,” IN-1667, INSEAD, 2020.
 Hackem, K. “The Economics of Cryptocurrency,” HBS UW8298, Darden
Business Publishing, University of Virginia, Arlington, VA, 2022.
① 모바일 페이먼트가 빠르게 성장하는 이유는 무엇이며, 모바일 페이먼트
서비스는 어떻게 분류할 수 있을까?
Case
② 알리바바와 텐센트 같은 빅테크 기업들이 금융산업으로 진입하는 이유는
Discussion
무엇인가?
Questions
③ 장기적으로 암호화폐가 법정화폐 (원화, 달러화)를 대체할 수 있을까?
④ 블록체인의 주요 응용분야에는 어떠한 것들이 있는가?
⑤ 빅테크 기업들의 금융 서비스 시장 진입에 대응해 기존의 금융기관 (은행
증권업 등) 들은 어떻게 대응해야 할까?
Week 13 (November 27/29): 4차산업혁명과 New Technologies
• The impacts of the 4th industrial revolution
Abstract • Digital transformation with new technologies
• Smart speakers and connected homes in the future
 Chapter 11: Managing Knowledge and Artificial Intelligence
성당에서 시장으로 (제2부 4차산업혁명을 대표하는 기술들,
8장~13장), 이호근, 2021, 연세대학교 대학출판문화원.
 Yoffie, D. B., Wu, Liang, Sweizer, J., Eden, D. and Ahuja, K. “Voice
War: Hey Google vs. Alexa vs. Siri,” HBS Case 9-718-519, Harvard
Business School, Boston, MA, 2020.

Readings
① 사물인터넷 (IOT) 을 활용하는 스마트 제품은 어떠한 가치 (Value)를 새로
만들어 낼 수 있는가?
② 아마존 (에코), 구글 (구글홈), 애플 (홈팟)의 스마트스피커 전략은 어떻게
다른가?
Case
Discussion ③ 사물인터넷을 이용하는 스마트홈이 초창기 생각보다 활성화되지 못하고
있는 이유는 무엇이라 생각하는가?
Questions
④ 스마트스피커와 같은 사물인터넷 서비스와 GE의 산업인터넷은 어떻게
다른가?
⑤
스마트스피커에서 사용하는 음성위주의 컴퓨터 소통 방식이 향후 Text
위주의 컴퓨터 소통방식을 얼마나 대체할 수 있을까?
Management Information Systems (Fall 2023) by Ho Geun Lee
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Week 14 (December 4/6): Information Security and Ethics
• Ethical issues and moral dimensions of information systems
Abstract • Design of organizational framework for information security and control
• Protection of individual privacy and intellectual property
Readings
 Chapter 4: Ethical and Social Issues in Information Systems
 Chapter 8: Securing Information Systems
Week 15 (December 11/13): Supplementary Studies
Week 16 (December 18/20): Final Exam
 : Textbook
 : Articles
 : Business Case
Management Information Systems (Fall 2023) by Ho Geun Lee
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READING PACKAGE
Articles
(1) McAfee, A. and Brynjolfsson, E. "Investing in the IT That Makes a Competitive
Difference," Harvard Business Review, July-August 2008, pp.98-107.
(2) Zeng, M. “Alibaba and the Future of Business,” Harvard Business Review, SeptemberOctober 2018, pp. 88-96.
(3) Hagel III, J. Brown, J. S. and Davison, L. “Shaping Strategy in a World of Constant
Disruption,” Harvard Business Review, October 2008, pp. 81-89.
(4) 성당에서 시장으로 (개정판, 제2부 4차산업혁명을 대표하는 기술들, 8장~13장),
이호근, 2021, 연세대학교 대학출판문화원.
Business Cases
(1) Burbano, V., Chiles, B. and Wang, D. J. “Zara’s Sustainability Dilemma” ID#190401,
Columbia Business School, Columbia University, New York, USA, 2022.
(2) Benouari, F., Ahmad, S. U. and Mourad, R. “Disney at the Crossroads of Disruptive
Trends” IMD Case IM1049, International Institute for Management Development,
Lausanne, Switzerland, 2020.
(3) Yoffie, D. B. and Fisher, D. “Apple Inc. in 2020,” HBS Case 9-720-454, Harvard Business
School, Boston, MA, 2020.
(4) Chatterjee, S., Basch, D., Fennell, H., Vinson, J. and Yoger, B. “Stitch Fix:
Revolutionizing Personalization with Data,” IVEY Case W20939, IVEY Business School,
Western University, London, Ontario, Canada, 2020.
(5) Inkpen, A. “AT&T: An Underperforming Conglomerate?” Thunderbird Case A08-200002 (TB0581), Thunderbird School of Global Management, Arizona State University
Knowledge Enterprise, 2020.
(6) Mojir, N. and Rangan, K. “Dell Technologies: Bringing the Cloud to the Ground,” HBS
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