Decision Making
Departments
• Students need to coordinate strategy and tactics across
the following areas of their company:
– R&D (Research & Development)
– Marketing
– Production
– Finance
Optional Departments: TQM, HR
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Research & Development
•
Displays the perceived age of the product
•
Change the quality and reliability (MTBF)
of the products to meet customer
expectations.
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Capsim Management Simulations, Inc.
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Invent new products to address the
changing marketplace and take
advantage of new opportunities
3
Marketing
•
Set the price of your products
•
Build customer awareness by investing
in promotion
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Capsim Management Simulations, Inc.
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Build customer accessibility by investing
in sales budgets (sales force and
distribution channels)
•
Set the sales forecast for your products
4
Production
•
Purchase machinery to automate
production in your facilities
•
Buy or sell capacity on your product lines
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Capsim Management Simulations, Inc.
•
Set production schedule
5
Finance
•
Raise capital to fund your business
• Issue (sell) stock
• Borrow Short-term debt
• Issue long-term bonds
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Capsim Management Simulations, Inc.
•
Use capital to balance your company
• Retire long-term bonds
• Buy back stock
• Issue dividends
6
Proformas
• Proformas – these are projections based on your decisions made
in the current round (year).
• Analyzing proformas are key to a company’s success but there is
no guarantee they are accurate. They are only as good as your
forecasts!
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Capsim Management Simulations, Inc.
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Scoring, Results,
and Resources
Scoring
Balanced Scorecard
•
•
Gauges company performance based on four perspectives
• The Customer
• Internal Business Process
• Learning and Growth
• Financials
In the simulation, a Proforma Balanced Scorecard is available to project results for the
upcoming year
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Capsim Management Simulations, Inc.
9
Results
The report provides data for
students looking for a deeper
dive into the industry.
Gradebook
All scoring is available
via the Gradebook.
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Student Resources
• Introductory videos
• User Guide
• Continuous Training
• Capstone Course Bundle (if applicable)
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Capsim Management Simulations, Inc.
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Good luck and enjoy!
Here when you need us.
We’re dedicated to your success. One of our client
relationship consultants will be assigned to you to
help you and your students. Contact us any time
throughout the entire simulation process. We’ll be
glad to help. Let’s get started!
877.477.8787
+1.312.477.7200 (outside North America)
support@capsim.com
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Capsim Management Simulations, Inc.
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