Richard L. Daft - Management 12th

Management Twelfth Edition Richard L. Daft Vanderbilt University Australia Brazil Japan Korea Mexico Singapore Spain United Kingdom United States Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. This is an electronic version of the print textbook. Due to electronic rights restrictions, some third party content may be suppressed. Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. The publisher reserves the right to remove content from this title at any time if subsequent rights restrictions require it. 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Lane Vice President, General Manager, Social Science & Qualitative Business: Erin Joyner Product Director: Mike Schenk Sr. Product Manager: Scott Person Managing Content Developer: Jennifer King Content Developer: Joshua Wells Product Assistant: Brian Pierce Marketing Director: Kristen Hurd Marketing Manager: Emily Horowitz Marketing Coordinator: Christopher Walz Sr. Content Project Manager: Kim Kusnerak Media Developer: Sally Nieman © 2016, 2014 Cengage Learning WCN: 02-200-203 ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher. 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Locate your local office at: www.cengage.com/global Cengage Learning products are represented in Canada by Nelson Education, Ltd. Analyst: Diane Garrity Project Manager: Sarah Shainwald To learn more about Cengage Learning Solutions, visit www.cengage.com Purcha se any of our products at your local college store or at ourpreferred online store www.cengagebrain.com Printed in the United States of America Print Number: 01 Print Year: 2014 Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. To my parents, who started my life toward outcomes that I could not understand at the time. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. About the Author Courtesy of the Author Richard L. Daft, Ph.D., is the Brownlee O. Currey, Jr., Professor and Principal Senior Lecturer in the Owen Graduate School of Management at Vanderbilt Univer sity. Professor Daft specializes in the study of organi zation theory and leadership; he is a fellow of the Academy of Management and has served on the editorial boards of the Academy of Management Journal, Administrative Science Quarterly, and Journal of Management Education. He was the associate editor-in-chief of Organization Science and served for three years as associate editor of Administrative Science Quarterly. Professor Daft has authored or co-authored 14 books, including Building Management Skills: An Action-First Approach (with Dorothy Marcic, South-Western, 2014), The Executive and the Elephant: A Leader’s Guide for Building Inner Excellence ( Jossey-Bass, 2010), The Leadership Experience (South-Western, 2015), Organization Theory and Design (South-Western, 2013), and Fusion Leadership: Unlocking the Subtle Forces That Change People and Organizations (with Robert Lengel, Berrett-Koehler, 2000). He has also written dozens of scholarly articles, papers, and chapters in other books. His work has been published in Administrative Science Quarterly, Academy of Management Journal, Academy of Management Review, Strategic Management Journal, Journal of Management, Accounting Organizations and Society, Management Science, MIS Quarterly, California Management Review, and Organizational Behavior Teaching Review. In addition, Professor Daft is an active teacher and consultant. He has taught manage ment, leadership, organizational change, organizational theory, and organizational behavior. Professor Daft has served as associate dean, produced for-profit theatrical productions, and helped manage a start-up enterprise. He has been involved in management develop ment and consulting for many companies and government organizations, including the National Academy of Science, Oak Ridge National Laboratory, American Banking Association, AutoZone, Aegis Technology, Bridgestone, Bell Canada, Allstate Insurance, the National Transportation Research Board, the Tennessee Valley Authority (TVA), State Farm Insurance, Tenneco, the U.S. Air Force, the U.S. Army, Eli Lilly, Central Parking System, Entergy Sales and Service, Bristol-Myers Squibb, First American National Bank, and the Vanderbilt University Medical Center. v Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Brief Contents Part 1 Introduction to Management 1 The World of Innovative Management 2 2 2 The Evolution of Management Thinking Part 2 The Environment of Management 3 4 5 6 Part 3 Planning Part 4 10 11 12 13 Part 5 14 15 16 17 18 74 The Environment and Corporate Culture 74 Managing in a Global Environment 110 Managing Ethics and Social Responsibility 150 Managing Star t-Ups and New Ventures 182 216 7 Planning and Goal Setting 216 8 Strategy Formulation and Execution 9 Managerial Decision Making 282 Part 6 38 Organizing 248 320 Designing Organization Structure 320 Managing Change and Innovation 362 Managing Human Resources 398 Managing Diversity 436 Leading 470 Understanding Individual Behavior Leadership 510 Motivating Employees 550 Managing Communication 586 Leading Teams 620 Controlling 470 658 19 Managing Quality and Performance 658 Appendix: Managing the Value Chain, Web 2.0, and E-Business 697 Glossary 717 Name Index 731 Company Index 749 Subject Index 754 vii Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Contents Part 1 Introduction to Management 2 1 The World of Innovative Management 2 Manager Achievement 2 The Evolution of Management Thinking 38 3 Are You a New-Style or an Old-Style Manager? Management Competencies for Today’s World 4 The Basic Functions of Management The Things of Production Versus the Humanity of Production 41, Is Social Business the Answer? 42 7 Classical Perspective 43 Planning 8, Organizing 8, Leading 9, Controlling 9 Organizational Performance Management Skills 12 10 Scientific Management 44, Bureaucratic Organizations 45, Administrative Principles 47 Technical Skills 13, Human Skills 13, Conceptual Skills 14, When Skills Fail 14 Management Types 16 48 Early Advocates 49, Human Relations Movement 49 51 Human Resources Perspective 52, Behavioral Sciences Approach 53 19 Management Science 54 Recent Historical Trends 56 Making the Leap: Becoming a New Manager 19, Manager Activities 21 New Manager Self-Test 22 Systems Thinking 56, Contingency View 57 Manager Roles 25 Managing in Small Businesses and Nonprofit Organizations 29 Discussion Questions 30 Apply Your Skills: Experiential Exercise 31 Apply Your Skills: Small Group Breakout 32 Apply Your Skills: Ethical Dilemma 32 Apply Your Skills: Case for Critical Analysis 33 On the Job Video Cases 34 Endnotes 34 Part 2 Humanistic Perspective New Manager Self-Test Vertical Differences 16, Horizontal Differences 18 What Is a Manager’s Job Really Like? 39 The Historical Struggle 40 Innovative Management Thinking Into the Future 58 Contemporary Management Tools 59, Managing the Technology-Driven Workplace 59, Managing the PeopleDriven Workplace 61 Discussion Questions 64 Apply Your Skills: Experiential Exercise 64 Apply Your Skills: Small Group Breakout 65 Apply Your Skills: Ethical Dilemma 65 Apply Your Skills: Case for Critical Analysis 66 On the Job Video Cases 67 Endnotes 67 Integrative Case 72 The Environment of Management 74 3 The Environment and Corporate Culture 74 The Internal Environment: Corporate Culture Types of Culture Are You Fit for Managerial Uncertainty? 75 The External Environment Task Environment 77, General Environment 79 Environmental Uncertainty 85, Adapting to the Environment 86 94 Adaptability Culture 95, Achievement Culture 95, Involvement Culture 96, Consistency Culture 96 76 The Organization–Environment Relationship 89 Symbols 91, Stories 91, Heroes 92, Slogans 93, Ceremonies 93 85 New Manager Self-Test 97 Shaping Corporate Culture for Innovative Response 97 Managing the High-Performance Culture 98, Cultural Leadership 100 ix Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. x Contents Discussion Questions 101 Apply Your Skills: Experiential Exercise 101 Apply Your Skills: Small Group Breakout 102 Apply Your Skills: Ethical Dilemma 102 Apply Your Skills: Case for Critical Analysis 103 On the Job Video Cases 104 Endnotes 104 4 Managing in a Global Environment 110 Are You Ready to Work Internationally? A Borderless World 111 112 Globalization 112, Developing a Global Mindset 114 The Changing International Landscape 116 China, Inc. 116, India, the Service Giant 118, Brazil’s Growing Clout 119 Multinational Corporations 119 A Globalization Backlash 120, Serving the Bottom of the Pyramid 121 Getting Started Internationally 123 Exporting 124, Outsourcing 124, Licensing 125, Direct Investing 125 The International Business Environment The Economic Environment 128 127 Economic Development 128, Economic Interdependence 129 The Legal-Political Environment 131 The Sociocultural Environment 132 Social Values 132, Communication Differences 136 New Manager Self-Test 137 International Trade Alliances 138 GATT and the WTO 138, European Union 138, North American Free Trade Agreement (NAFTA) 139 Discussion Questions 140 Apply Your Skills: Experiential Exercise 141 Apply Your Skills: Small Group Breakout 142 Apply Your Skills: Ethical Dilemma 142 Apply Your Skills: Case for Critical Analysis 143 On the Job Video Cases 144 Endnotes 144 5 Managing Ethics and Social Responsibility 150 What Is Your Level of Ethical Maturity? What Is Managerial Ethics? 151 152 Ethical Management Today 153, The Business Case for Ethics and Social Responsibility 154 part 3 Ethical Dilemmas: What Would You Do? 156 Frameworks for Ethical Decision Making 157 The Individual Manager and Ethical Choices 159 The Stages of Moral Development 160, Givers Versus Takers 161 New Manager Self-Test 162 What Is Corporate Social Responsibility? 162 Organizational Stakeholders 163, The Green Movement 165, Sustainability and the Triple Bottom Line 166 Evaluating Corporate Social Responsibility Managing Company Ethics and Social Responsibility 169 167 Code of Ethics 170, Ethical Structures 172, Whistle-Blowing 172 Discussion Questions 174 Apply Your Skills: Experiential Exercise 174 Apply Your Skills: Small Group Breakout 175 Apply Your Skills: Ethical Dilemma 175 Apply Your Skills: Case for Critical Analysis 176 On the Job Video Cases 177 Endnotes 177 6 Managing Start-Ups and New Ventures 182 Do You Think Like an Entrepreneur? 183 What Is Entrepreneurship? 184 Impact of Entrepreneurial Companies 185 Entrepreneurship Internationally 186, Entrepreneurship in the United States 187 Who Are Entrepreneurs? 188 Minority-Owned Businesses 188, Women-Owned Businesses 189, Traits of Entrepreneurs 189 Social Entrepreneurship 193 Launching an Entrepreneurial Start-Up 194 Starting with an Idea 194, Writing the Business Plan 195, Choosing a Legal Structure 197, Arranging Financing 197 New Manager Self-Test 199 Tactics for Becoming a Business Owner 201, Starting an Online or Mobile App Business 203 Discussion Questions 206 Apply Your Skills: Experiential Exercise 206 Apply Your Skills: Small Group Breakout 207 Apply Your Skills: Ethical Dilemma 207 Apply Your Skills: Case for Critical Analysis 208 On the Job Video Cases 209 Endnotes 209 Integrative Case 214 Planning 216 7 Planning and Goal Setting 216 Does Goal Setting Fit Your Management Style? 217 Goal Setting and Planning Overview 218 Levels of Goals and Plans 218, The Organizational Planning Process 220 Goal Setting in Organizations 221 Organizational Mission 221, Goals and Plans 223, Align Goals Using a Strategy Map 225 New Manager Self-Test 226 Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. xi Contents Operational Planning 228 Criteria for Effective Goals 228, Management-by-Objectives (MBO) 230, Single-Use and Standing Plans 232 Benefits and Limitations of Planning 233 Planning for a Turbulent Environment 234 Contingency Planning 234, Building Scenarios 235, Crisis Planning 236 Innovative Approaches to Planning 238 Set Stretch Goals for Excellence 239, Use Performance Dashboards 240, Deploy Intelligence Teams 240 Discussion Questions 241 Apply Your Skills: Experiential Exercise 242 Apply Your Skills: Small Group Breakout 242 Apply Your Skills: Ethical Dilemma 242 Apply Your Skills: Case for Critical Analysis 243 On the Job Video Cases 244 Endnotes 244 Types of Decisions and Problems 250 252 Purpose of Strategy 252, Levels of Strategy 255 The Strategic Management Process 256 Strategy Formulation Versus Execution 257, SWOT Analysis 258 Formulating Corporate-Level Strategy 261 Portfolio Strategy 261, The BCG Matrix 262, Diversification Strategy 263 Formulating Business-Level Strategy 284 Programmed and Nonprogrammed Decisions 284, Facing Uncertainty and Ambiguity 286 Decision-Making Models 289 The Ideal, Rational Model 289, How Managers Actually Make Decisions 290, The Political Model 292 293 295 Recognition of Decision Requirement 295, Diagnosis and Analysis of Causes 296, Development of Alternatives 297, Selection of the Desired Alternative 298, Implementation of the Chosen Alternative 299, Evaluation and Feedback 299 New Manager Self-Test 251 264 Porter’s Five Competitive Forces 265, Porter’s Competitive Strategies 266 Formulating Functional-Level Strategy Global Strategy 269 269 Globalization Strategy 270, Multidomestic Strategy 271, Transnational Strategy 271 Part 4 How Do You Make Decisions? 283 Decision-Making Steps What Is Your Strategy Strength? 249 What Is Strategic Management? 9 Managerial Decision Making 282 New Manager Self-Test 8 Strategy Formulation and Execution 248 Thinking Strategically Strategy Execution 272 Discussion Questions 275 Apply Your Skills: Experiential Exercise 276 Apply Your Skills: Small Group Breakout 276 Apply Your Skills: Ethical Dilemma 277 Apply Your Skills: Case for Critical Analysis 277 On the Job Video Cases 278 Endnotes 278 Personal Decision Framework 300 Why Do Managers Make Bad Decisions? 302 Innovative Decision Making 305 Start with Brainstorming 305, Use Hard Evidence 306, Engage in Rigorous Debate 306, Avoid Groupthink 307, Know When to Bail 307, Do a Postmortem 308 Discussion Questions 309 Apply Your Skills: Experiential Exercise 309 Apply Your Skills: Small Group Breakout 310 Apply Your Skills: Ethical Dilemma 311 Apply Your Skills: Case for Critical Analysis 311 On the Job Video Cases 312 Answers to Questions in “Manager’s Shoptalk” 313 Endnotes 313 Integrative Case 318 Organizing 320 10Designing Organization Structure 320 What Are Your Leadership Beliefs? 321 Organizing the Vertical Structure 322 Work Specialization 323, Chain of Command 324 New Manager Self-Test 326 Span of Management 328, Centralization and Decentralization 330 Departmentalization 331 Vertical Functional Approach 333, Divisional Approach 334, Matrix Approach 336, Team Approach 338, Virtual Network Approach 340 Organizing for Horizontal Coordination 344 The Need for Coordination 344, Task Forces, Teams, and Project Management 346, Relational Coordination 347 Factors Shaping Structure 349 Structure Follows Strategy 350, Structure Fits the Technology 351 Discussion Questions 354 Apply Your Skills: Experiential Exercise 354 Apply Your Skills: Small Group Breakout 355 Apply Your Skills: Ethical Dilemma 355 Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. xii Contents Apply Your Skills: Case for Critical Analysis 356 On the Job Video Cases 356 Endnotes 357 Developing Talent 419 Training and Development 419, Performance Appraisal 422 Maintaining an Effective Workforce 424 11 Managing Change and Innovation 362 Do You Have True Grit? 363 Innovation and the Changing Workplace 364 Why Do People Resist Change? 364, Disruptive Innovation 366, The Ambidextrous Approach 367 Changing Things: New Products and Technologies 368 Exploration 370 New Manager Self-Test 371 Cooperation 374, Innovation Roles 378 Changing People and Culture 385 Do You Have a Gender and Authority Bias? 437 Diversity in the Workplace Managing Diversity Discussion Questions 388 Apply Your Skills: Experiential Exercise 389 Apply Your Skills: Small Group Breakout 389 Apply Your Skills: Ethical Dilemma 390 Apply Your Skills: Case for Critical Analysis 391 On the Job Video Cases 391 Endnotes 392 439 443 Diversity and Inclusion 443, Diversity of Perspective 444, Dividends of Workplace Diversity 445 Factors Shaping Personal Bias 447 Workplace Prejudice, Discrimination, and Stereotypes 447 New Manager Self-Test 448 Ethnocentrism 450 Factors Affecting Women’s Careers 451 The Glass Ceiling 452, Opt-Out Trend 454, The Female Advantage 454 12 Managing Human Resources 398 Diversity Initiatives and Programs 455 Getting the Right People on the Bus 399 The Strategic Role of HRM Is to Drive Organizational Performance 400 The Strategic Approach 401, Building Human Capital to Drive Performance 402 404 The Changing Social Contract 406 New Manager Self-Test 407 Innovations in HRM 408 Finding the Right People 410 Human Resource Planning 410, Recruiting 411, Selecting 414 part 5 436 Diversity in Corporate America 439, Diversity on a Global Scale 442 Create a Sense of Urgency 385, Apply Force-Field Analysis 385, Use Implementation Tactics 386 The Impact of Federal Legislation on HRM The Changing Nature of Careers 406 Discussion Questions 428 Apply Your Skills: Experiential Exercise 428 Apply Your Skills: Small Group Breakout 429 Apply Your Skills: Ethical Dilemma 429 Apply Your Skills: Case for Critical Analysis 430 On the Job Video Cases 431 Endnotes 431 13 Managing Diversity 380 Training and Development 381, Organization Development (OD) 381 Implementing Change Compensation 424, Benefits 425, Rightsizing the Organization 426, Termination 426 Enhancing Structures and Policies 455, Expanding Recruitment Efforts 457, Establishing Mentor Relationships 457, Increasing Awareness of Sexual Harassment 458, Encouraging Employee Affinity Groups 458 Discussion Questions 460 Apply Your Skills: Experiential Exercise 460 Apply Your Skills: Small Group Breakout 461 Apply Your Skills: Ethical Dilemma 462 Apply Your Skills: Case for Critical Analysis 463 On the Job Video Cases 464 Endnotes 464 Integrative Case 468 Leading 470 14 Understanding Individual Behavior Are You Self-Confident? 471 Understanding Yourself and Others 472 The Value and Difficulty of Knowing Yourself 472, Enhancing Your Self-Awareness 472 Job Satisfaction and Trust 475 Job Satisfaction 475, Trust 476 470 Perception and Attributions 477 Perception and Perceptual Distortions 477, Attributions: A Special Case of Perception 479 Personality and Behavior 480 Personality Traits 480, Attitudes and Behaviors Influenced by Personality 482, Problem-Solving Styles and the Myers-Briggs Type Indicator 486 Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. xiii Contents Emotions 488 Content Perspectives on Motivation Positive and Negative Emotions 488, Emotional Intelligence 490 New Manager Self-Test 491 Managing Yourself 492 New Manager Self-Test Basic Principles for Self-Management 492, A Step-by-Step Guide for Managing Your Time 492 Stress and Stress Management 494 Challenge Stress and Threat Stress 495, Type A and Type B Behavior 495, Causes of Work Stress 496, Innovative Responses to Stress 497 Discussion Questions 499 Apply Your Skills: Experiential Exercise 500 Apply Your Skills: Small Group Breakout 502 Apply Your Skills: Ethical Dilemma 502 Apply Your Skills: Case for Critical Analysis 503 On the Job Video Cases 504 Endnotes 504 15Leadership 510 Task Versus People Orientation 511 The Nature of Leadership 512 Contemporary Leadership 513 Level 5 Leadership 514, Servant Leadership 515, Authentic Leadership 516, Gender Differences 517 From Management to Leadership Leadership Traits 521 Behavioral Approaches 522 519 524 Charismatic and Transformational Leadership 529 Charismatic Leadership 530, Transformational Versus Transactional Leadership 530 532 Direct Reinforcement 568, Social Learning Theory 569 Job Design for Motivation 570 Job Enrichment 570, Job Characteristics Model 571 Innovative Ideas for Motivating 573 Empowering People to Meet Higher Needs 573, Giving Meaning to Work Through Engagement 575, The Making Progress Principle 577 Discussion Questions 577 Apply Your Skills: Experiential Exercise 578 Apply Your Skills: Small Group Breakout 579 Apply Your Skills: Ethical Dilemma 579 Apply Your Skills: Case for Critical Analysis 580 On the Job Video Cases 581 Endnotes 581 17 Managing Communication 586 Do You Focus on What Others Say? 587 588 What Is Communication? 589, A Model of Communication 590 591 Open Communication Climate 592, Communication Channels 593, Communicating to Persuade and Influence Others 596, Communicating with Candor 597, Asking Questions 598, Listening 598, Nonverbal Communication 600 Workplace Communication New Manager Self-Test 536 Hard Position Power 536, Personal Soft Power 537, Other Sources of Power 537, Interpersonal Influence Tactics 538 Discussion Questions 540 Apply Your Skills: Experiential Exercise 541 Apply Your Skills: Small Group Breakout 541 Apply Your Skills: Ethical Dilemma 542 Apply Your Skills: Case for Critical Analysis 542 On the Job Video Cases 543 Endnotes 544 16 Motivating Employees What Motivates You? Reinforcement Perspective on Motivation 567 602 Social Media 602, Personal Communication Channels 604 New Manager Self-Test 535 Power and Influence 562 Goal Setting 562, Equity Theory 564, Expectancy Theory 565 Communicating Among People The Situational Model of Leadership 524, Fiedler’s Contingency Theory 526, Situational Substitutes for Leadership 528 Followership 561 Process Perspectives on Motivation Communication Is the Manager’s Job Task Versus People 522, The Leadership Grid 523 Contingency Approaches 555 The Hierarchy of Needs 556, ERG Theory 557, A Two-Factor Approach to Motivation 559, Acquired Needs 560 550 551 Individual Needs and Motivation 552 Intrinsic and Extrinsic Rewards 552 606 Formal Communication Channels 608, Crisis Communication 610 Discussion Questions 611 Apply Your Skills: Experiential Exercise 612 Apply Your Skills: Small Group Breakout 613 Apply Your Skills: Ethical Dilemma 613 Apply Your Skills: Case for Critical Analysis 614 On the Job Video Cases 615 Endnotes 615 18Leading Teams 620 How Do You Like to Work? 621 The Value of Teams 622 What Is a Team? 622, Contributions of Teams 624, Types of Teams 625 The Personal Dilemma of Teamwork 628 Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. xiv Contents Model of Team Effectiveness Virtual Teams 631 Team Characteristics 634 630 Size 635, Diversity 635, Member Roles 636 New Manager Self-Test 637 Team Processes 638 Stages of Team Development 638, Building a Cohesive Team 640, Establishing Team Norms 641 Managing Team Conflict 642 Discussion Questions 647 Apply Your Skills: Experiential Exercise 647 Apply Your Skills: Small Group Breakout 648 Apply Your Skills: Ethical Dilemma 648 Apply Your Skills: Case for Critical Analysis 649 On the Job Video Cases 650 Endnotes 650 Integrative Case 656 Types of Conflict 642, Balancing Conflict and Cooperation 643, Causes of Conflict 644, Styles to Handle Conflict 644, Negotiation 645 Part 6 Controlling 658 19 Managing Quality and Performance 658 Improvement Attitude 659 The Meaning of Control Feedback Control Model 660 661 Four Steps of Feedback Control 661, The Balanced Scorecard 665 The Changing Philosophy of Control 667 Hierarchical Versus Decentralized Approaches 667 New Manager Self-Test 669 Open-Book Management 670 Total Quality Management 672 TQM Techniques 672, TQM Success Factors 676 Budgetary Control 677 Expense Budget 677, Revenue Budget 678, Cash Budget 678, Capital Budget 678, Zero-Based Budget 678 Financial Control 679 Financial Statements 680, Financial Analysis: Interpreting the Numbers 682 Trends in Quality and Financial Control 684 International Quality Standards 684, Corporate Governance 685 Discussion Questions 686 Apply Your Skills: Experiential Exercise 686 Apply Your Skills: Small Group Breakout 687 Apply Your Skills: Ethical Dilemma 687 Apply Your Skills: Case for Critical Analysis 688 On the Job Video Cases 689 Endnotes 690 Integrative Case 694 Appendix: Managing the Value Chain, Web 2.0, and E-Business 697 Glossary 717 Name Index 731 Company Index 749 Subject Index 754 Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Preface The World of Innovative Management Today’s managers and organizations are being buffeted by massive and far-reaching com petitive, social, technological, and economic changes. Any manager who believed in the myth of stability was rocked out of complacency a few years ago, when, one after another, large financial institutions in the United States began to fail, automakers filed for bank ruptcy, the housing market collapsed, European economies faced financial devastation, and a global economic recession took hold and wouldn’t let go. Business schools, as well as managers and businesses, are still scrambling to cope with the aftermath, keep up with fast-changing events, and evaluate the impact that this volatile period of history will have on organizations in the future. This edition of Management addresses themes and issues that are directly relevant to the current, fast-shifting business environment. I revised Management, 12th edition, with a goal of helping current and future managers find innovative solutions to the problems that plague today’s organizations—whether they are everyday challenges or once-in-a-lifetime crises. The world in which most students will work as managers is undergoing a tremendous upheaval. Ethical turmoil, the need for cri sis management skills, mobile business, economic recession and rampant unemployment, rapidly changing technologies, globalization, outsourcing, increasing government regula tion, social media, global supply chains, the Wall Street meltdown, and other challenges place demands on managers that go beyond the techniques and ideas traditionally taught in management courses. Managing today requires the full breadth of management skills and capabilities. This text provides comprehensive coverage of both traditional manage ment skills and the new competencies needed in a turbulent environment characterized by economic turmoil, political confusion, and general uncertainty. In the traditional world of work, management’s job was to control and limit people, enforce rules and regulations, seek stability and efficiency, design a top-down hierar chy, and achieve bottom-line results. To spur innovation and achieve high performance, however, managers need different skills, particularly in today’s tough economy, which has caused suffering for many employees. Managers have to find ways to engage workers’ hearts and minds, as well as take advantage of their labor. The new workplace asks that man agers focus on building trust, inspiring commitment, leading change, harnessing people’s creativity and enthusiasm, finding shared visions and values, and sharing information and power. Teamwork, collaboration, participation, and learning are guiding principles that help managers and employees maneuver the difficult terrain of today’s turbulent business environment. Rather than controlling their employees, managers focus on training them to adapt to new technologies and extraordinary environmental shifts, and thus achieve high performance and total corporate effectiveness. My vision for this edition of Management is to present the newest management ideas for turbulent times in a way that is interesting and valuable to students, while retaining the best of traditional management thinking. To achieve this vision, I have included the most recent management concepts and research and have shown the contemporary application of management ideas in organizations. A questionnaire at the beginning of each chapter draws students personally into the topic and gives them some insight into their own xv Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. xvi Preface management skills. A chapter feature for new managers, called the “New Manager Self-Test,” gives students personal feedback about what will be expected when they become managers. At the end of each major chapter section, I have added a “Remember This” feature that pro vides a quick review of the salient concepts and terms students should remember. Within each chapter, a feature called “Green Power” highlights how various organizations are responding to the growing demand for socially and environmentally responsible ways of doing business. Thoughtful or inspiring quotes within each chapter—some from business leaders, others from novelists, philosophers, and everyday people—help students expand their thinking about man agement issues. The combination of established scholarship, new ideas, and real-life applica tions gives students a taste of the energy, challenge, and adventure inherent in the dynamic field of management. The Cengage Learning staff and I have worked together to provide a textbook that is better than any other at capturing the excitement of organizational management. I revised Management to provide a book of utmost quality that will create in students both respect for the changing field of management and confidence that they can under stand and master it. The textual portion of this book has been enhanced through the en gaging, easy-to-understand writing style and the many new in-text examples, boxed items, and short exercises that make the concepts come alive for students. The graphic component has been enhanced with several new and revised exhibits and updated photo essays that illustrate specific management concepts. The well-chosen photographs provide vivid illustrations and intimate glimpses of management scenes, events, and people. The photos are combined with brief essays that explain how a specific management concept looks and feels. Both the textual and graphic portions of the textbook help students grasp the often abstract and distant world of management. Focus on I nnovation : New to the 12th Edition A primary focus for revising the 12th edition has been to relate management concepts and theories to events in today’s turbulent environment by bringing in present-day issues that real-life managers face. Sections that are particularly relevant to fast-shifting current events are marked with a “Hot Topic” icon. Learning Opportunities The 12th edition includes several innovative pedagogical features to help students understand their own management capabilities and learn what it is like to manage in an organization today. Each chapter begins with an opening questionnaire that directly relates to the topic of the chapter and enables students to see how they respond to situations and challenges typically faced by real-life managers. A “New Manager Self-Test” in each chapter provides further opportunity for students to understand their management abilities. These short feedback questionnaires, many of which are new for this edition, give students insight into how they would function in the real world of management. The “Remember This” bullet-point summaries at the end of each major chapter section give students a snapshot of the key points and concepts covered in that section. The end-of-chapter questions have been carefully revised to encourage critical thinking and application of chapter concepts, and “Small Group Breakout” exercises give students the oppor tunity to apply concepts while building teamwork skills. Ethical dilemmas and end-of-chapter cases help students sharpen their diagnostic skills for management problem solving. Chapter Content Within each chapter, many topics have been added or expanded to address the current is sues that managers face. Chapter text has been tightened and sharpened to provide greater focus on the key topics that count most for management today. The essential elements Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Preface concerning operations and information technology, subject matter that is frequently cov ered in other courses, have been combined into an appendix for students who want more information about these topics. Chapter 1 includes a discussion of some of the high-impact events and changes that have made innovative management so critical to the success of organizations today and into the future. This introductory chapter broaches the concept of the bossless organization and also discusses making the leap from being an individual contributor in the organization to becoming a new manager and getting work done primarily through the efforts of others. It touches upon the skills and competencies needed to manage organizations effectively, including issues such as managing one’s time, maintaining appropriate control, and build ing trust and credibility. Chapter 2 provides solid coverage of the historical development of management and or ganizations. It begins with an overview of the historical struggle within the field of manage ment to balance the machinery and the humanity of production, and it ends with two new sections on managing the technology-driven workplace and managing the people-driven workplace. The chapter includes an expanded discussion of the positive and negative aspects of bureaucracy and an updated discussion of the use of the management science approach in recent years. The section on managing the technology-driven workplace includes information on the topic of using social media. Managing the people-driven workplace includes the bossless trend and employee engagement. Chapter 3 contains an updated view of current issues related to the environment and corporate culture, including a discussion of organizational ecosystems, the growing im portance of the international environment, and trends in the sociocultural environment, including changing social views toward issues such as gay marriage and the legalization of marijuana. The chapter includes new information about business intelligence and the use of big data analytics and also describes how managers shape a high-performance culture as an innovative response to a shifting environment. Chapter 4 takes an updated look at the shifting international landscape, including the Arab Spring and the growing clout of China, India, and Brazil, as well as what these changes mean for managers around the world. The chapter describes the three com ponents of a global mindset and discusses how social media can help people expand their global mindset. The chapter also discusses the bottom-of-the-pyramid (BOP) concept, economic interdependence, and how the global supply chain brings new ethical challenges for managers in companies based in the United States and other Western countries. Chapter 5 makes the business case for incorporating ethical values in the organization and looks at the role that managers play in creating an ethical organization. The chapter includes an updated discussion of the state of ethical management today, the pressures that can contribute to unethical behavior in organizations, the difference between “givers” and “takers,” and criteria that managers can use to resolve ethical dilemmas. The chap ter considers corporate social responsibility issues as well, including new discussions of challenges in the global supply chain and the concept of organizational virtuousness. Chapter 6 has been thoroughly revised and updated to include the most current thinking on entrepreneurship and small business management. The chapter describes the impact of entrepreneurial companies both in the United States and internationally, examines the state of minority- and women-owned small businesses, and looks at some of the typical characteristics of entrepreneurs, including a new discussion of internal locus of control and the sacrifice that being an entrepreneur sometimes requires. It also describes the process of launching an entrepreneurial start-up, including tools and techniques such as knowing Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. xvii xviii Preface when to pivot, using social media and crowdfunding, and participating in co-working facilities. The chapter includes a section on social entrepreneurship. Chapter 7 provides a discussion of the overall planning and goal-setting process, includ ing the use of strategy maps for aligning goals. The chapter describes the socially con structed nature of goals and how managers decide which goals to pursue. It also outlines the criteria for effective goals and talks about the value of key performance indicators. The chapter covers some of the benefits and limitations of planning and goal setting, including management by means (MBM), and it also takes a close look at crisis planning and how to use scenarios. The final section describes innovative approaches to planning, including the use of intelligence teams and business performance dashboards to help managers plan in a fast-changing environment. Chapter 8 continues the focus on the basics of formulating and implementing strategy, including the elements of strategy and Michael E. Porter’s competitive strategies. It includes a new section on the biggest barriers to strategy execution. In addition, the chapter explains global strategies, the Boston Consulting Group (BCG) matrix, and diversification strategy, looking at how managers use unrelated diversification, related diversification, or vertical integration as strategic approaches in shifting environments. The final section of the chapter provides an updated discussion of how managers effectively execute strategy, including the importance of embeddedness and alignment. Chapter 9 gives an overview of managerial decision making, including decision-making models, personal decision styles, and an updated discussion of biases that can cloud managers’ judgment and lead to bad decisions. The chapter includes a new section on quasirationality and a short discussion of the 5 Whys technique. The final section looks at innovative group decision making, including the concept of evidence-based deci sion making, avoiding groupthink and escalating commitment, and using after-action reviews. Chapter 10 discusses basic principles of organizing and describes both traditional and contemporary organizational structures in detail. The chapter includes a discussion of the strengths and weaknesses associated with each structural approach and looks at new positions such as chief digital officer (CDO) and social media director. It also offers a discussion of how companies are changing their physical space to enhance relational coordi nation and horizontal collaboration. Chapter 11 begins by discussing “the change problem,” and the reasons why many people resist change. Then the text focuses on the critical role of managing change and innovation in today’s business environment and describes disruptive innovation and the ambidextrous approach. The chapter includes discussions of the bottom-up approach to innovation and the use of innovation contests, as well as an expanded discussion of the horizontal link age model for new product development. In addition, it describes how some companies are using an innovation by acquisition strategy and discusses open innovation and crowd sourcing. This chapter provides information about product and technology changes, as well as about changing people and culture, and it discusses techniques for implementing change effectively. Chapter 12 reflects the shifting role of human resource management (HRM) in today’s turbulent economic environment. The chapter includes a new discussion of acqui-hiring (acquiring start-ups to get the human talent), an updated discussion of the strategic role of HRM in building human capital, a discussion of employer branding, and an expanded section on the trend toward contingent employment. There are also new sections on using social media and internships for recruiting, online checking of job candidates, and a brief discussion of using big data to make hiring or compensation decisions. The Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Preface section on training and development has been updated and includes a discussion of social learning. Chapter 13 has been revised to reflect the most recent thinking on organizational diversity issues. The chapter includes an updated discussion of demographic changes occurring in the domestic and global workforce and how organizations are responding. It also includes an expanded section on the importance of a diversity of perspective within organizations, a revised section on the glass ceiling and the “bamboo ceiling,” and a new section on the “queen bee syndrome.” The chapter closes by delving into the importance of mentoring and employee affinity groups for supporting diverse employees. Chapter 14 continues its solid coverage of the basics of understanding individual behavior, including personality, attitudes, perception, and emotions. In addition, the chapter includes a section on the value and difficulty of self-awareness, techniques for enhancing self-awareness and recognizing blind spots, and an expanded discussion of the importance of developing trust within organizations. The chapter also describes selfmanagement and gives a step-by-step guide to time management. The section on stress management has been enhanced by a discussion of challenge stress versus threat stress and revised sections describing ways that both individuals and organizations can combat the harmful effects of too much stress. Chapter 15 examines contemporary approaches to leadership, including Level 5 leader ship, authentic leadership, and servant leadership. The chapter also discusses charismatic and transformational leadership, task versus relationship leadership behaviors, gender differences in leadership, the importance of leaders discovering and honing their strengths, and the role of followers. The section on leadership power has been revised to include the concept of hard versus soft power. Chapter 16 covers the foundations of motivation and incorporates new opening sections on positive versus negative approaches to motivating employees and the use of intrinsic versus extrinsic rewards. The chapter also describes motivational methods such as the making progress principle, employee engagement, and building a thriving workforce. Chapter 17 explores the basics of good communication and includes new discussions of using social media for communication, using redundant communication for important messages, and practicing powerful body positions to enhance nonverbal communication. The chapter also discusses the importance of listening, asking questions, and speaking with candor. It includes a section on creating an open communication climate and an expanded and enriched discussion of communicating to influence and persuade. Chapter 18 takes a fresh look at the contributions that teams make in organizations. It also acknowledges that work teams are sometimes ineffective and explores the reasons for this, including such problems as free riders and lack of trust. The chapter looks at the difference between putting together a team and building teamwork, covers the types of teams, and includes a look at using technology effectively in virtual teams. It also discusses how factors such as team diversity, member roles, norms, and team cohesiveness influence effectiveness. There is also a section on negotiation and managing conflict, including an explanation of task versus relationship conflict. Chapter 19 provides an overview of financial and quality control, including the feed back control model, Six Sigma, International Organization for Standards (ISO) certi fication, and use of the balanced scorecard. The chapter includes a discussion of zero-based budgeting, an explanation of quality partnering, and a step-by-step benchmarking process. The chapter also addresses current concerns about corporate governance, including new government regulations and requirements. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. xix xx Preface In addition to the topics listed previously, this text integrates coverage of the Internet, social media, and new technology into the various topics covered in each and every chapter. Organization The chapter sequence in Management is organized around the management functions of planning, organizing, leading, and controlling. These four functions effectively encompass both management research and the characteristics of the manager’s job. Part 1 introduces the world of management, including the nature of management, issues related to today’s chaotic environment, historical perspectives on management, and the technology-driven workplace. Part 2 examines the environments of management and organizations. This section includes material on the business environment and corporate culture, the global environment, ethics and social responsibility, and the environment of small business and entrepreneurship. Part 3 presents three chapters on planning, including organizational goal setting and planning, strategy formulation and execution, and the decision-making process. Part 4 focuses on organizing processes. These chapters describe dimensions of struc tural design, the design alternatives that managers can use to achieve strategic objectives, structural designs for promoting innovation and change, the design and use of the human resource function, and how the approach to managing diverse employees is significant to the organizing function. Part 5 is devoted to leadership. The section begins with a chapter on understanding indi vidual behavior, including self-awareness and self-understanding. This foundation paves the way for subsequent discussions of leadership, motivation of employees, communication, and team management. Part 6 describes the controlling function of management, including basic principles of total quality management (TQM), the design of control systems, and the difference between hierarchical and decentralized control. Innovative Text Features A major goal of this book is to offer better ways of using the textbook medium to convey management knowledge to the reader. To this end, the book includes several innovative features that draw students in and help them contemplate, absorb, and comprehend man agement concepts. South-Western has brought together a team of experts to create and coordinate color photographs, video cases, beautiful artwork, and supplemental materials for the best management textbook and package on the market. Chapter Outline and Objectives. Each chapter begins with a clear statement of its learn ing objectives and an outline of its contents. These devices provide an overview of what is to come and also can be used by students to guide their study and test their understanding and retention of important points. Opening Questionnaire. The text grabs student attention immediately by giving students a chance to participate in the chapter content actively by completing a short questionnaire related to the topic. Take a Moment. At strategic places within the chapter, students are invited to “Take a Moment” to complete a “New Manager Self-Test” or end-of-chapter activity that relates to the concepts being discussed. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Preface New Manager Self-Test. A “New Manager Self-Test” in each chapter provides oppor tunities for self-assessment as a way for students to experience management issues in a personal way. The change from individual performer to new manager is dramatic, and these self-tests, several of which are new for the 12th edition, provide insight into what to expect and how students might perform in the world of the new manager. Green Power. A “Green Power” box in each chapter highlights how managers in a specific company are innovatively addressing issues of sustainability and environmental responsibility. Examples of companies spotlighted in these boxes include Deutsche Post DHL Group, Burt’s Bees, Acciona, Abtech Industries, Nike, Waste Management, Inc., HSBC, Bean and Body, PepsiCo, Fujitsu, The Honest Company, SAP, and Royal DSM. Concept Connection Photo Essays. A key feature of the book is the use of photographs accompanied by detailed photo essay captions that enhance learning. Each caption high lights and illustrates one or more specific concepts from the text to reinforce student un derstanding of the concepts. Although the photos are beautiful to look at, they also convey the vividness, immediacy, and concreteness of management events in today’s business world. Contemporary Examples. Every chapter of this book contains several examples of management incidents. They are placed at strategic points in the chapter and are designed to illustrate the application of concepts to specific companies. These in-text examples— indicated by the title “Innovative Way”—include well-known U.S. and international or ganizations, including HCL Technologies, Instagram, Toyota, Met Life, Lenovo, FedEx, Amazon, Tupperware Nordic, Olympus, Maker’s Mark, Prudential UK, General Motors (GM), Priceline, and Unilever, as well as lesser-known companies and not-for-profit or ganizations, including Elkay Manufacturing, Godrej & Boyce, Sum All, Nasty Gal, the U.S. Postal Service, Hilcorp Energy, StudentsFirst, and Menlo Innovations. The 12th edi tion includes 36 new and 6 updated “Innovative Way” examples that put students in touch with the real world of organizations so that they can appreciate the value of management concepts. In addition, 18 of the 19 opening company examples are new. Manager’s Shoptalk. A “Manager’s Shoptalk” box in each chapter addresses a specific topic straight from the field of management that is of special interest to students. Several of these boxes in this edition describe examples of bossless organizations, while others describe a contemporary topic or problem that is relevant to chapter content or contain a diagnostic questionnaire or a special example of how managers handle a problem. The boxes heighten student interest in the subject matter and provide an auxiliary view of management issues not typically available in textbooks. Video Cases. At the end of each chapter, there is a video case that illustrates the concepts presented in the text. These 19 “On the Job” videos (one per chapter) enhance the class room experience by giving students the chance to hear from real-world business leaders so they can see the direct application of the management theories they have learned. Compa nies discussed include Tough Mudder, Bissell Brothers Brewery, Black Diamond Equip ment, Camp Bow Wow, Theo Chocolate, and many more innovative organizations. Each video case explores critical managerial issues, allowing students to synthesize material they’ve just viewed. The video cases sections culminate with several questions that can be used to launch classroom discussion or can be assigned as homework. Suggested answers are provided in the Instructor’s Manual. Exhibits. Several exhibits have been added or revised in this edition to enhance student understanding. Many aspects of management are research-based, and some concepts tend to be abstract and theoretical. The many exhibits throughout this book enhance students’ awareness and understanding of these concepts. These exhibits consolidate key points, Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. xxi xxii Preface indicate relationships among concepts, and visually illustrate concepts. They also make effective use of color to enhance their imagery and appeal. Remember This. At the end of each major section of a chapter is a “Remember This” bullet-point summary of the key concepts, ideas, and terms discussed in that section. The “Remember This” feature gives students an easy way to review the salient points covered in the chapter. Glossaries. Learning the management vocabulary is essential to understanding contem porary management. This process is facilitated in three ways. First, key concepts are bold faced and completely defined where they first appear in the text. Second, brief definitions are set out at the end of each major section in the “Remember This” lists for easy review and follow-up. Third, a glossary summarizing all key terms and definitions appears at the end of the book for handy reference. Discussion Questions. Each chapter closes with discussion questions that will enable students to check their understanding of key issues, to think beyond basic concepts, and to determine areas that require further study. Apply Your Skills Exercises. End-of-chapter exercises called “Apply Your Skills: Experiential Exercise” and “Apply Your Skills: Ethical Dilemma” provide self-tests for students and opportunities to experience management issues in a personal way. These exercises take the form of questionnaires, scenarios, and activities. The exercises are tied into the chapter through the “Take a Moment” features, which refer students to the endof-chapter exercises at the appropriate points in the chapter content. Small Group Breakout Exercises. “Small Group Breakout” exercises at the end of each chapter give students a chance to develop both team and analytical skills. Completing the small-group activities will help students learn to use the resources provided by others in the group, to pool information, and to develop a successful outcome together. The “Small Group Breakouts” provide experiential learning that leads to deeper understanding and application of chapter concepts. Case for Critical Analysis. Also appearing at the end of each chapter is a brief but substantive case that offers an opportunity for student analysis and class discussion. These cases are based on real management problems and dilemmas, but the identities of companies and managers have been disguised. These cases, several of which are new for the 12th edition, allow students to sharpen their diagnostic skills for management problem solving. Integrative Cases. Located at the end of each part, the six Integrative Cases provide additional real-world insights into how managers deal with planning, leading, organizing, controlling, and other managerial issues. The six interrelated cases also reinforce the “green” theme, as they all reference aspects of the emerging natural gas fuel industry. MindTap’s Innovative Digital Features Students who purchase the MindTap product for Management, 12th edition, will enjoy a number of innovative features designed to enhance their learning experience. The e-book has been enriched with interactive figures and animated videos that increase comprehension of the most challenging topics, and the insightful video cases are embedded directly into the end-ofchapter materials. At the beginning of each chapter, students will be asked to take a selfassessment questionnaire that introduces an important topic and shows how it relates to students’ current experience. Students will also have ready access to the assignments chosen by the instructor, which may include test-prep quizzes, homework questions, Write Experience essay-writing practice, and experiential exercises (role-play activities and group project activities). Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. xxiii Preface New to this edition, the role-play activities give students opportunities to practice their managerial and communication skills in an online, real-time environment, while the group project activities encourage them to take a modern approach to applying key concepts using a digital collaborative workspace. By giving them opportunities to collaborate online, apply course concepts, and create solutions to realistic management problems, all of these learning activities are designed to enable students to Engage, Connect, Perform, and Lead— in short, to learn to “Think and Act Like Managers,” with demonstrable skills in critical thinking, analysis, and much more. Augmenting the entire MindTap experience, robust diagnostic tools powered by Knewton provide students with feedback and personalized study plans based on actual as signed coursework rather than a separate set of quizzes. Using recommendations provided by Knewton, students can focus their efforts on the most important concepts they need to learn at that moment in time, as well as more effectively prepare for exams. Furthermore, Knewton gives instructors the ability to focus class time on the most relevant material and effectively assist struggling students. Using the MindTap Progress App, instructors can track student proficiency, which will allow them to quickly react to where students are in their learning and make the best use of class time. This creates even more opportunities to train students to “Think and Act Like Managers.” Of Special Interest to I nstructors Instructors will find a number of valuable resources available on our online instructor resource center, accessed through cengagebrain.com. These include the following: Instructor’s Manual. Designed to provide support for instructors new to the course, as well as innovative materials for experienced professors, the Instructor’s Manual includes Chapter Outlines, annotated learning objectives, Lecture Notes, and sample Lecture Out lines. In addition, the Instructor’s Manual includes answers and teaching notes to end-ofchapter materials, including the video cases and the integrative cases. Test Bank. This edition’s Test Bank has been dramatically upgraded to include a wider range of questions across Bloom’s taxonomy. True/false, multiple-choice, completion, and short-answer questions test students’ knowledge and comprehension; additional multiplechoice questions explore their ability to analyze and apply key concepts; and finally, essay questions challenge their ability to synthesize and evaluate, or to “think like managers.” All questions are given metadata tags to assist instructors in locating questions by diffi culty level, Bloom’s level, learning objective, or topic. Instructors can access the Test Bank through our new Cognero system, which allows for electronic editing and creation of tests, or via Microsoft Word documents available at the Instructor Resource Center. Test Banks can also be ingested into all major learning management systems. PowerPoint Lecture Presentation. The PowerPoint Lecture Presentation enables instructors to customize their own multimedia classroom presentation. Containing an average of 27 Microsoft PowerPoint slides per chapter, the package includes figures and tables from the text and summarized teaching notes. The material is organized by chapter and can be modified or expanded for individual classroom use. On the Job Videos. Put management in action with this edition’s video package. The “On the Job” videos—about two-thirds of which are new—illustrate real-life managers apply ing management concepts at work within a variety of companies, large and small, giving students an insider’s perspective. This edition’s video set includes familiar favorites like Theo Chocolate, Camp Bow Wow, and Barcelona Restaurant Group, as well as some new additions guaranteed to pique students’ interest: Bissell Brothers Brewery, Black Diamond Equipment, Tough Mudder, Mi Ola Swimwear, and many more. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. xxiv Preface To access the additional course materials and companion resources, please visit www .cengagebrain.com. At the CengageBrain.com home page, search for the ISBN of your title (from the back cover of your book) using the search box at the top of the page. This will take you to the product page, where free companion resources can be found. Students can purchase access to these resources for additional fees; please contact your Cengage sales representative for more information. Acknowledgments A gratifying experience for me was working with the team of dedicated professionals at Cengage Learning, who all were committed to the vision of producing the best manage ment educational products ever. I am grateful to Scott Person, senior product manager, whose interest, creative ideas, and assistance kept this title’s spirit alive. Jennifer King, managing content developer; Josh Wells, content developer; Sally Nieman, senior media developer; and Carol Moore, digital content designer, all provided encouragement, su perb project coordination, and excellent ideas that helped the team meet a demanding and sometimes arduous schedule. Kim Kusnerak, senior content project manager, ex pertly managed the text production phase and ensured that everyone working on the production process adhered to high standards of quality; and similarly, Nidhi Mehrotra, software development manager, ensured the successful completion of the new digital components. Stacy Jenkins Shirley, art director, contributed her design vision, and Joe Devine deserves a special thank-you for his layout expertise and commitment to pro ducing an attractive, high-quality textbook. In addition, BJ Parker, Copyshop, USA, contributed the solid and well-researched Integrative Cases. Thanks also to product assistant Brian Pierce, marketing manager Emily Horowitz, manufacturing planner Ron Montgomery, IP analyst Diane Garrity, and IP project manager Sarah Shainwald. Here at Vanderbilt, I want to extend special appreciation to my assistant, Barbara Haselton. Barbara provided excellent support and assistance on a variety of projects that gave me time to write. I also want to acknowledge an intellectual debt to my colleagues, Bruce Barry, Rich Oliver, David Owens, Ty Park, Ranga Ramanujam, Bart Victor, and Tim Vogus. Thanks also to Dean Eric Johnson and Associate Dean Sal March, who have sup ported my writing projects and maintained a positive scholarly atmosphere at the school. Another group of people who made a major contribution to this textbook are the man agement experts who suggested content updates to this edition: David Cooper Limestone College Kelly Mollica University of Memphis Carol Decker Tennessee Wesleyan College Behnam Nakhai Millersville University Angie Davis Drury University Michael Scharff Limestone College Lynn Guhde Oglethorpe University Michael Shaner Saint Louis University Stephen R. Hiatt Catawba College Ted Teweles California State University Long Beach Keith Keppley Limestone College Jerrold Van Winter Hood College Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. xxv Preface Mike Wade Moraine Valley College Kim Whitney Pasco-Hernando Community College Yingchun Wang University of Houston Downtown I would also like to continue to acknowledge those reviewers who have contributed comments, suggestions, and feedback on previous editions: David C. Adams Manhattanville College Douglas E. Cathon St. Augustine’s College David Alexander Christian Brothers University Peggy Cerrito Augsburg College Erin M. Alexander University of Houston–Clear Lake Bruce Charnov Hofstra University David Arseneau Eastern Illinois University Camille Chapman Greenville Technical College Reginald L Audibert California State University—Long Beach Jim Ciminskie Bay de Noc Community College Hal Babson Columbus State Community College Gloria Cockerell Collin College Reuel Barksdale Columbus State Community College Dan Connaughton University of Florida Gloria Bemben Finger Lakes Community College Bruce Conwers Kaskaskia College Pat Bernson County College of Morris Jack Cox Amberton University Andy Bertsch Minot State University Byron L. David City College of New York Art Bethke Northeast Louisiana University V. J. Daviero Pasco Hernando Community College Frank Bosco Marshall University H. Kristl Davison University of Mississippi Burrell A. Brown California University of Pennsylvania Richard De Luca William Paterson University Paula Buchanan Jacksonville State University Robert DeDominic Montana Tech Deb Buerkley Southwest Minnesota State University Mark DeHainaut California University of Pennsylvania Thomas Butte Humboldt State University Joe J. Eassa, Jr. Palm Beach Atlantic University Peter Bycio Xavier University, Ohio John C. Edwards East Carolina University Diane Caggiano Fitchburg State College Mary Ann Edwards College of Mount St. Joseph Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. xxvi Preface Paul Ewell Bridgewater College Jeffrey D. Hines Davenport College Mary M. Fanning College of Notre Dame of Maryland Bob Hoerber Westminster College Janice M. Feldbauer Austin Community College Betty Hoge Bridgewater College Merideth Ferguson Baylor University James N. Holly University of Wisconsin–Green Bay Daryl Fortin Upper Iowa University Genelle Jacobson Ridgewater College Karen Fritz Bridgewater College Jody Jones Oklahoma Christian University Michael P. Gagnon New Hampshire Community Technical College C. Joy Jones Ohio Valley College Richard H. Gayor Antelope Valley College Dan Geeding Xavier University, Ohio James Genseal Joliet Junior College Peter Gibson Becker College Alexandra Giesler Augsburg College Yezdi H. Godiwalla University of Wisconsin—Whitewater Carol R. Graham Western Kentucky University Gary Greene Manatee Community College James Halloran Wesleyan College Ken Harris Indiana University Southeast Kathy Hastings Greenville Technical College Paul Hayes Coastal Carolina Community College Dennis Heaton Maharishi University of Management, Iowa Stephen R. Hiatt Catawba College Kathleen Jones University of North Dakota Sheryl Kae Lynchburg College Jordan J. Kaplan Long Island University J. Michael Keenan Western Michigan University Jerry Kinard Western Carolina University Renee Nelms King Eastern Illinois University Gloria Komer Stark State College Paula C. Kougl Western Oregon University Cynthia Krom Mount St. Mary College Sal Kukalis California State University–Long Beach Mukta Kulkarni University of Texas–San Antonio Donna LaGanga Tunxis Community College William B. Lamb Millsaps College Ruth D. Lapsley Lewis-Clark State College Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. xxvii Preface Robert E. Ledman Morehouse College Micah Mukabi Essex County College George Lehma Bluffton College David W. Murphy Madisonville Community College Joyce LeMay Bethel University Nora Nurre Upper Iowa University Cynthia Lengnick-Hall University of Texas–San Antonio Ross O’Brien Dallas Baptist University Janet C. Luke Georgia Baptist College of Nursing Tomas J. Ogazon St. Thomas University Jenna Lundburg Ithaca College Allen Oghenejbo Mills College Walter J. MacMillan Oral Roberts University John Okpara Bloomsburg University Iraj Mahdavi National University Linda Overstreet Hillsborough Community College Myrna P. Mandell California State University, Northridge Ken Peterson Metropolitan State University Daniel B. Marin Louisiana State University Lori A. Peterson Augsburg College Michael Market Jacksonville State University Clifton D. Petty Drury College Joan McBee Southern Oregon University James I. Phillips Northeastern State University Wade McCutcheon East Texas Baptist College Michael Provitera Barry University James C. McElroy Iowa State University Linda Putchinski University of Central Florida Tom D. McFarland Tusculum College Abe Qastin Lakeland College Dennis W. Meyers Texas State Technical College Kenneth Radig Medaille College Alan N. Miller University of Nevada–Las Vegas Gerald D. Ramsey Indiana University Southeast Irene A. Miller Southern Illinois University Holly Caldwell Ratwani Bridgewater College Tom Miller Concordia University Barbara Redmond Briar Cliff College W J Mitchell Bladen Community College William Reisel St. John’s University–New York James L. Moseley Wayne State University Terry L. Riddle Central Virginia Community College Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. xxviii Preface Walter F. Rohrs Wagner College John Todd University of Arkansas Meir Russ University of Wisconsin–Green Bay Kevin A. Van Dewark Humphreys College Marcy Satterwhite Lake Land College Linn Van Dyne Michigan State University Don Schreiber Baylor University Philip Varca University of Wyoming Kilmon Shin Ferris State University Dennis L. Varin Southern Oregon University Daniel G. Spencer University of Kansas Gina Vega Merrimack College Gary Spokes Pace University George S. Vozikis University of Tulsa M. Sprencz David N. Meyers College Noemy Wachtel Kean University Shanths Srinivas California State Polytechnic University, Pomona Peter Wachtel Kean University Barbara Stasek Pasco Hernando Community College Jeffrey Stauffer Ventura College William A. Stower Seton Hall University Mary Studer Southwestern Michigan College James Swenson Moorhead State University, Minnesota Thomas Sy California State University–Long Beach Irwin Talbot St. Peter’s College Andrew Timothy Lourdes College Frank G. Titlow St. Petersburg Junior College Bruce C. Walker Northeast Louisiana University Kevin Wayne Rivier College Mark Weber University of Minnesota Emilia S. Westney Texas Tech University Stan Williamson Northeast Louisiana University Alla L. Wilson University of Wisconsin–Green Bay Ignatius Yacomb Loma Linda University Imad Jim Zbib Ramapo College of New Jersey Vic Zimmerman Pima Community College I’d like to pay special tribute to my longtime editorial associate, Pat Lane. I can’t imag ine how I would ever complete such a comprehensive revision on my own. Pat provided truly outstanding help throughout every step of writing this edition of Management. She skillfully drafted materials for a wide range of chapter topics, boxes, and cases; researched topics when new sources were lacking; and did an absolutely superb job with the copy edited manuscript and page proofs. Her commitment to this text enabled us to achieve our Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. xxix Preface dream for its excellence. I also express my gratitude to DeeGee Lester for drafting mate rial for the “Green Power” boxes and for cases that are new to this edition. DeeGee shared my dream for concise, useful information to share with students about what managers in forward-thinking companies are doing in the area of sustainability. I similarly thank Chris O’Connell, instructor at Granite State College and human resources manager at GMO GlobalSign, for his excellent work researching and writing the “Manager’s Shoptalk” fea tures about bossless organizations in several chapters. Finally, I want to acknowledge the love and support from my daughters—Danielle, Amy, Roxanne, Solange, and Elizabeth—who make my life special during our precious time together. Thanks also to B. J. and Kaitlyn and Kaci and Matthew for their warmth and smiles that brighten my life, especially during our time together visiting interesting places. Richard L. Daft Nashville, Tennessee Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Par t 1 Chapter 1 © Thienthongthai/Shutterstock.com Manager Achievement Management Competencies for Today’s World The Basic Functions of Management Planning Leading Organizing Controlling Organizational Performance Management Skills Technical Skills Conceptual Skills Human Skills When Skills Fail Management Types Vertical Differences Horizontal Differences What Is a Manager’s Job Really Like? Making the Leap: Becoming a New Manager Manager Activities Manager Roles Learning Outcomes Chapter Outline The World of Innovative Management After studying this chapter, you should be able to: 1. Describe five management competencies that are becoming crucial in today’s fast-paced and rapidly changing world. 2. Define the four management functions and the type of management activity associated with each. 3. Explain the difference between efficiency and effectiveness and their importance for organizational performance. 4. Describe technical, human, and conceptual skills and their relevance for managers. 5. Describe management types and the horizontal and vertical differences between them. 6. Summarize the personal challenges involved in becoming a new manager. 7. Define ten roles that managers perform in organizations. 8. Explain the unique characteristics of the manager’s role in small businesses and nonprofit organizations. New Manager Self-Test: Managing Your Time Managing in Small Businesses and Nonprofit Organizations Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 3 Mostly True Mostly False 1. I enjoy the feeling I get from mastering a new skill. __________ __________ 2. Working alone is typically better than working in a group. __________ __________ 3. I like the feeling I get from winning. __________ __________ 4. I like to develop my skills to a high level. __________ __________ 5. I rarely depend on anyone else to get things done. __________ __________ 6. I am frequently the most valuable contributor to a team. __________ __________ 7. I like competitive situations. __________ __________ 8. To get ahead, it is important to be viewed as a winner. __________ __________ Scoring and Interpretation: Give yourself one point for each Mostly True answer. In this case, a low score is better. A high score means a focus on personal achievement separate from others, which is ideal for a specialist or individual contributor. However, a manager is a generalist who gets things done through other people. Spending time building relationships is key. A desire to be an individual winner may cause you to compete with your people rather than develop their skills. You would not succeed as a lone achiever who does not facilitate and coordinate others, which is the primary job of a manager. If you checked 3 or fewer as Mostly True, your basic orientation is good. If you scored 6 or higher, your focus may be on being an individual winner. You will want to shift your perspective to become an excellent manager. M ost people think of Jon Bon Jovi as an aging rock star. What many don’t realize is that Bon Jovi is still one of the world’s top-selling bands (in terms of both record sales and concert touring) because their lead singer is also a consummate manager. “In the late 1980s,” one music historian wrote, “it seemed inconceivable that [the group] would last five years.” In 2011, Jon Bon Jovi was ranked No. 2 on Forbes’s list of the year’s highest-paid musicians.1 As the group prepared for the launch of its most recent tour in February 2013, Jon Bon Jovi was hidden away in the arena at the Mohegan Sun casino in Uncasville, Connecticut, for days, overseeing nearly 100 people organized into various teams such as lighting, sound, and video. It is an activity that he performs again and again when the band is touring, managing a tightly coordinated operation similar to setting up or readjusting a production line for a manufacturing business. Yet Bon Jovi is also performing other management activities throughout the year—planning and setting goals for the future, organizing tasks and assigning responsibilities, influencing and motivating band members and others, monitoring operations and finances, and networking inside and outside the organization (in perhaps the most prestigious example, he was appointed to President Barack Obama’s White House Council for Community Solutions in 2010). Efficiency and effectiveness are key words in his vocabulary. “Jon is a businessman,” said Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment each item and, based on how you feel right now, check either Mostly True or Mostly False. 3 Planning Instructions: Rate each of the following items based on your orientation toward personal achievement. Read 4 OOrganizing rganizing align with the demands placed on today’s managers. 5 Le a d i n g Welcome to the world of management. Are you ready for it? This questionnaire will help you see whether your priorities 6 Controlling Manager Achievement Introduction 1 4 Part 1 Introduction to Management former co-manager David Munns. “He knows how to have a great-quality show, but he also knows how to be efficient with money.”2 Jon Bon Jovi was smart enough to hire good people who could handle both production activities and the day-to-day minutia that go along with a global music business. However, it took several years to develop and hone his management skills. He assumed top management responsibilities for the band in 1992, about 10 years after founding it, because he had a vision that his professional managers weren’t supporting. “Most of my peers wanted to be on the cover of Circus [a magazine devoted to rock music that was published from 1966 to 2006],” he said. “I wanted to be on the cover of Time.”3 One particular surprise for many people when they first step into a management role is that they are much less in control of things than they expected to be. The nature of management is to motivate and coordinate others to cope with diverse and far-reaching challenges. Many new managers expect to have power, to be in control, and to be personally responsible for departmental outcomes. However, managers depend on subordinates more than the reverse, and they are evaluated on the work of other people rather than on their own achievements. Managers set up the systems and conditions that help other people perform well. In the past, many managers exercised tight control over employees. But the field of management is undergoing a revolution that asks managers to do more with less, to engage employees’ hearts and minds as well as their physical energy, to see change rather than stability as natural, and to inspire vision and cultural values that allow people to create a truly collaborative and productive workplace. This textbook introduces and explains the process of management and the changing ways of thinking about the world that are critical for managers. By reviewing the actions of some successful and not-sosuccessful managers, you will learn the fundamentals of management. By the end of this chapter, you will recognize some of the skills that managers use to keep organizations on track, and you will begin to understand how managers can achieve astonishing results through people. By the end of this book, you will understand the fundamental management skills for planning, organizing, leading, and controlling a department or an entire organization. Management Competencies for Today’s World Management is the attainment of organizational goals in an effective and efficient manner through planning, organizing, leading, and controlling organizational resources, as Jon Bon Jovi does for his rock band, and as he did as co-owner of the Philadelphia Soul indoor football team in the Arena Football League. You “I was once a commandwill learn more about these four basic management functions later and-control guy, but the in this chapter. There are certain elements of management that are timeless, environment’s different but environmental shifts also influence the practice of management. today. I think now it’s a In recent years, rapid environmental changes have caused a fundamental transformation in what is required of effective managers. question of making people Technological advances such as social media and mobile apps, the rise of virtual work, global market forces, the growing threat of feel they’re making a cybercrime, and shifting employee and customer expectations have contribution.” led to a decline in organizational hierarchies and more empowered workers, which calls for a new approach to management that may be —Joseph J. Plumeri, Chairman and CEO of Willis Group Holdings Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 5 Chapter 1 The World of Innovative Management 1.1 1 State-of-the-Art Management Competencies for Today’s World From Traditional Approach Introduction exhibit To New Competencies Management Principle Overseeing Work From Controller To Enabler T Accomplishing Tasks From supervising individuals T To leading teams Managing Relationships From conflict and competition T collaboration, including use To o social media of Leading From autocratic To T empowering, sometimes bossless Designing From maintaining stability T To mobilizing for change quite different from managing in the past.4 Exhibit 1.1 shows the shift from the traditional management approach to the new management competencies that are essential in today’s environment. Instead of being a controller, today’s effective manager is an enabler who helps people do and be their best. Managers help people get what they need, remove obstacles, provide learning opportunities, and offer feedback, coaching, and career guidance. Instead of “management by keeping tabs,” they employ an empowering leadership style. Much work is done in teams rather than by individuals, so team leadership skills are crucial. People in many organizations work at scattered locations, so managers can’t monitor behavior continually. Some organizations are even experimenting with a bossless design that turns management authority and responsibility completely over to employees. Managing relationships based on authentic conversation and collaboration is essential for successful outcomes. Social media is a growing tool for managers to enhance communication and collaboration in support of empowered or bossless work environments. In addition, managers sometimes coordinate the work of people who aren’t under their direct control, such as those in partner organizations, and they sometimes even work with competitors. They have to find common ground among people who might have disparate views and agendas and align them to go in the same direction. Also, as shown in Exhibit 1.1, today’s best managers are “future-facing.” That is, they design the organization and culture to anticipate threats and opportunities from the environment, challenge the status quo, and promote creativity, learning, adaptation, and innovation. Industries, technologies, economies, governments, and societies are in constant flux, and managers are responsible for helping their organizations navigate through the unpredictable with flexibility and innovation.5 Today’s world is constantly changing, but “the more unpredictable the environment, the greater the opportunity—if [managers] have the . . . skills to capitalize on it.”6 Read the “Ethical Dilemma” on pages 32–33, which pertains to managing in the new workplace. Think about what you would do in this situation and why, so you can begin understanding how you will solve thorny management problems. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 6 Part 1 Introduction to Management One manager who exemplifies the new management skills and competencies is Vineet Nayar of India’s HCL Technologies (HCL), with 80,000 employees and operations in more than 25 countries. Innovative Way HCL Technologies is a leading global information technology (IT) services and software development company and India’s fourth-largest IT services exporter. When Vineet Nayar (currently vice chairman and joint managing director) took over as CEO in 2005, HCL was a traditional, hierarchical, command-and-control workplace, but Nayar shifted the company’s mindset to treat its employees like customers. He is always on the lookout to upgrade management competencies to serve employees and help them do their jobs better. When HCL needed to cut expenses by $100 million due to the global recession, managers asked the employees to come up with ideas for cutting costs without issuing massive layoffs. Nayar reorganized the whole company on the principle of “employees first, customers second” (EFCS). He had to start by building trust, so he decided to share financial information with everyone in the company. Then he took a bold step: He created an open online forum where employees could post questions and leaders would answer them. This could expose weaknesses and problems that anyone—including outside customers and competitors— could see. Indeed, it did. “It was clogged with complaints,” Nayar says. “It hurt.” But interesting things began to happen, too. People were overjoyed that leaders were willing to acknowledge the problems. Some employees took this a step further and felt empowered to offer solutions. The site ultimately was the beginning of a transfer of the power and responsibility for solving problems from top executives to employees themselves. In the new HCL, the job of managers became to serve the employees.7 Vineet Nayar, HCL Technologies LLC As Nayar learned, applying new management competencies can really pay off. Guided by the EFCS philosophy, HCL’s revenues have grown by over 3.6 times, and net income has increased by 91 percent since 2005. But the shift to a new way of managing isn’t easy for traditional managers who are accustomed to being “in charge,” making all the decisions, and knowing where their subordinates are and what they’re doing at every moment. Even more changes and challenges are on the horizon for organizations and managers. This is an exciting and challenging time to be entering the field of management. Throughout this book, you will learn much more about the new workplace, about the new and dynamic roles that managers are playing in the twenty-first century, and about how you can be an effective manager in a complex, ever-changing world. Remember This • Managers get things done by coordinating and motivating other people. • Management is often a different experience from what people expect. • Management is defined as the attainment of organizational goals in an effective and efficient manner through planning, organizing, leading, and controlling organizational resources. • Turbulent environmental forces have caused a significant shift in the competencies required for effective managers. • Traditional management competencies could include a command-and-control leadership style, a focus on individual tasks, and standardizing procedures to maintain stability. • New management competencies include the ability to be an enabler rather than a controller, using an empowering leadership style, encouraging collaboration, leading teams, and mobilizing for change and innovation. • Vineet Nayar, CEO of India’s HCL, illustrates many of the new management competencies. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 7 Chapter 1 The World of Innovative Management The Basic Functions of Management “Good management is the art of making problems so interesting and their solutions so constructive that everyone wants to get to work and deal with them.” Every day, managers solve difficult problems, turn organizations around, and achieve astonishing performances. To be successful, every organization needs good managers. The famed management theorist Peter Drucker (1909–2005), often credited with creating the modern study of management, summed up the job of the manager by specifying five tasks, as outlined in Exhibit 1.2.8 In essence, managers set goals, organize activities, motivate and communicate, measure performance, and develop people. These five manager activities apply not only to top executives such as Mark Zuckerberg at Facebook, Alan Mulally at Ford Motor Company, and Ursula —Paul Hawken, environmentalist, Burns at Xerox, but also to the manager of a restaurant in your entrepreneur, and author of hometown, the leader of an airport security team, a supervisor at Natural Capitalism a Web hosting service, or the director of sales and marketing for a local business. The activities outlined in Exhibit 1.2 fall into four fundamental management functions: planning (setting goals and deciding activities), organizing (organizing activities and people), leading (motivating, communicating with, and developing people), and controlling (establishing targets and measuring performance). Depending on their job situation, managers perform numerous and varied tasks, but they all can be categorized within these four primary functions. exhibit 1.2 What Do Managers Do? 1. Set Objectives Establish ish goals for the group and decide what must be done to achievee them 5. Develop People ople Recognize the he value of employees and develop this critical organizational asset 4. Measure Set targets and standards; appraise performance 2. Organize Divide work into g manageable activities and select people to accomplish tasks 3. Motivate and Communicate Create teamwork via decisions on pay, promotions, etc., and through communication SOURCE: Based on “What Do Managers Do?” The Wall Street Journal Online, http://guides.wsj.com/management/developing-a -leadership-style/what-do-managers-do/ (accessed August 11, 2010), article adapted from Alan Murray, The Wall Street Journal Essential Guide to Management (New York: Harper Business, 2010). Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Introduction 1 8 Part 1 Introduction to Management exhibit 1.3 The Process of Management Management Functions Planning Select goals and ways to attain them Resources Human Financial Raw materials Technological Information Organizing Controlling Assign responsibility for task accomplishment Monitor activities and make corrections Performance Attain goals Products Services Efficiency Effectiveness Leading Use influence to motivate employees Exhibit 1.3 illustrates the process of how managers use resources to attain organizational goals through the functions of planning, organizing, leading, and controlling. Chapters of this book are devoted to the multiple activities and skills associated with each function, as well as to the environment, global competitiveness, and ethics that influence how managers perform these functions. Planning means identifying goals for future organizational performance and deciding on the tasks and use of resources needed to attain them. In other words, managerial planning defines where the organization wants to be in the future and how to get there. A good example of planning comes from General Electric (GE), where managers have sold divisions such as plastics, insurance, and media to focus company resources on four key business areas: energy, aircraft engines, health care, and financial services. GE used to relocate senior executives every few years to different divisions so that they developed a broad, general expertise. In line with recent strategic refocusing, the company now keeps people in their business units longer so they can gain a deeper understanding of the products and customers within each of the four core businesses.9 Planning Organizing Organizing typically follows planning and reflects how the organization tries to accomplish the plan. Organizing involves assigning tasks, grouping tasks into departments, delegating authority, and allocating resources across the organization. In recent years, organizations as diverse as IBM, the Catholic Church, Estée Lauder, and the Federal Bureau of Investigation (FBI) have undergone structural reorganization to accommodate their changing plans. Organizing was a key task for Oprah Winfrey as she tried to turn around her struggling start-up cable network, OWN. She took over as CEO of the company, repositioned some executives and hired new ones, and cut jobs to reduce costs and streamline the company. Along with programming changes, such as the comedy series Tyler Perry’s For Better or Worse and the drama series The Haves and the Have Nots, structural changes brought a lean, entrepreneurial approach that helped put OWN on solid ground. Winfrey said “I prided myself on leanness,” referring to the early days of her TV talk show. “The opposite was done here.”10 Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 9 Leading is the use of influence to motivate employees to achieve organizational goals. Leading means creating a shared culture and values, communicating goals to people throughout the organization, and infusing employees with the desire to perform at a high level. As CEO of Chrysler Group, Sergio Marchionne spends about two weeks a month in Michigan meeting with executive teams from sales, marketing, and industrial operations to talk about his plans and motivate people to accomplish ambitious goals. Marchionne, who spends half his time in Italy running Fiat, rejected the 15th-floor executive suite at Chrysler headquarters so he could provide more hands-on leadership from an office close to the engineering center.11 One doesn’t have to be a top manager of a big corporation to be an exceptional leader. Many managers working quietly in both large and small organizations around the world provide strong leadership within departments, teams, nonprofit organizations, and small businesses. Concept Connection Michael Weber/imageBROKER / Alamy Leading John Stonecipher finds that as the president and CEO of Guidance Aviation, a high-altitude flight school in Prescott, Arizona, his job involves all four management functions. Once he’s charted the course for the operation (planning) and put all the necessary policies, procedures, and structural mechanisms in place (organizing), he supports and encourages his 50+ employees (leading) and makes sure that nothing falls through the cracks (controlling). Thanks to his strengths in all of these areas, the U.S. Small Business Administration named Stonecipher a National Small Business Person of the Year in 2013. Controlling Controlling is the fourth function in the management process. Controlling means monitoring employees’ activities, determining whether the organization is moving toward its goals, and making corrections as necessary. One trend in recent years is for companies to place less emphasis on top-down control and more emphasis on training employees to monitor and correct themselves. However, the ultimate responsibility for control still rests with managers. Michael Corbat, the new CEO of Citigroup, for example, is taking a new approach to control at the giant company, which was kept afloat during the financial crisis with $45 billion in government aid. “You are what you measure,” Corbat says, and he is implementing new tools to track the performance of individual managers as a way to bring greater accountability and discipline.12 The U.S. Secret Service recently became embroiled in a public relations nightmare, partly due to a breakdown of managerial control. When news broke that members of the security team sent to prepare for President Obama’s visit to Cartagena, Colombia, engaged in a night of heavy drinking, visited strip clubs, and brought prostitutes to their hotel rooms, there was a public and legislative uproar. Several agents were fired, and director Mark Sullivan and other managers were called before a Senate subcommittee to explain the breakdown in control. The widespread investigation also brought other allegations of agent misconduct and “morally repugnant behavior” to light. One response from managers has been to create stricter rules of conduct, rules that apply even when agents are off duty.13 Hot Topic Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 1 Introduction Chapter 1 The World of Innovative Management 10 Part 1 Introduction to Management Remember This • Managers perform a wide variety of activities that fall within four primary management functions. • Planning is the management function concerned with defining goals for future performance and how to attain them. • Organizing involves assigning tasks, grouping tasks into departments, and allocating resources. • Leading means using influence to motivate employees to achieve the organization’s goals. • Controlling is concerned with monitoring employees’ activities, keeping the organization on track toward meeting its goals and making corrections as necessary. • The U.S. Secret Service agency prostitution scandal can be traced partly to a breakdown of management control. Organizational Performance The definition of management also encompasses the idea of attaining organizational goals in an efficient and effective manner. Management is so important because organizations are so important. In an industrialized society where complex technologies dominate, organizations bring together knowledge, people, and raw materials to perform tasks that no individual could do alone. Without organizations, how could technology be provided that enables us to share information around the world in an instant; electricity be produced from huge dams and nuclear power plants; and millions of songs, videos, and games be available for our entertainment at any time and place? Organizations pervade our society, and managers are responsible for seeing that resources are used wisely to attain organizational goals. Green Local Impact Logistics giant Deutsche Post DHL Group has 38 locations in Thailand, where Buddhist teachings about caring for one another lend themselves to helping and teaching the local population. Deutsche Post DHL Group plans for corporate social responsibility with sustainability at the local level. By pinpointing local needs and issues, DHL planned site-specific strategies, such as efficient lighting and the reduction of air conditioner demand in Thailand’s hot climate, and the installation of global positioning satellite (GPS) systems to minimize fuel consumption. DHL’s commitment to social responsibility is reflected in its three pillars: “Go Green” (climate Power protection), “Go Help” (disaster relief), and “Go Teach” (education). Each pillar in this corporate plan is indicative of broad goals—such as a 30 percent reduction in CO2 emissions by 2020—that are customized to fit local needs and cultures. For example, DHL Thailand asks potential business partners to buy into the company’s “Go Green” philosophy, reflecting a giant leap in sustainability at the local level. Source: Based on David Ferguson, “CSR in Asian Logistics: Operationalisation within DHL (Thailand),” Journal of Management Development 30, 10 (2011): 985–999. Our formal definition of an organization is a social entity that is goal-directed and deliberately structured. Social entity means being made up of two or more people. Goal directed means designed to achieve some outcome, such as make a profit (Target Stores), win pay increases for members (United Food & Commercial Workers), meet spiritual needs (Lutheran Church), or provide social satisfaction (college sorority Alpha Delta Pi). Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 11 Chapter 1 The World of Innovative Management 1 You can’t quite make a blockbuster movie on a dime, but Christopher Meledandri is out to prove that strict cost controls and hit animated films aren’t mutually exclusive. Most computer-generated animated films cost at least $100 million, with some budgets pushing $150 million. In contrast, Illumination Entertainment made the hit film Despicable Me for only $69 million. The budget for Hop came in at a mere $63 million. And the company produced its third blockbuster, Dr. Seuss’ The Lorax, for $70 million—less than the movie earned at the box office on its opening weekend. Managers at Illumination use many approaches to increase efficiency. For example, when making Despicable Me, they decided to eliminate details such as animal fur, which the audience couldn’t see on the screen. Other details that were extremely costly to render in computer graphics but that weren’t central to the story were also cut, saving the detail work for sets that were used repeatedly.The company paid big bucks for the voice of Steve Carell, but it hired other vocal talent with less star power, a practice that managers follow for all their films.They also seek out first-time directors and young, enthusiastic, less experienced animators, who often cost less than half of what a more experienced artist commands. Organizational details also contribute to efficiency—Meledandri keeps layers of the hierarchy to a minimum so that decisions can be made fast and movies don’t languish for years in development, eating up money. Offices are located in a low-rent area behind a cement plant rather than being housed in sumptuous surroundings. Moviegoing in general is down, but animated family films are hot. And Illumination has had some of the hottest movies going. Peter Chernin, former president of News Corporation, said of Meledandri: “It is rare to find people whose business sense is as strong as their creative sense.” Meledandri and his management team are using their business sense to run an efficient operation, and their creative instincts to put money in the right places to produce popular, often critically acclaimed animated films.16 Introduction Deliberately structured means that tasks are divided, and responsibility for their performance is assigned to organization members. This definition applies to all organizations, including both profit and nonprofit ones. Small, offbeat, and nonprofit organizations are more numerous than large, visible corporations—and just as important to society. Based on our definition of management, the manager’s responsibility is to coordinate resources in an effective and efficient manner to accomplish the organization’s goals. Organizational effectiveness is the degree to which the organization achieves a stated goal, or succeeds in accomplishing what it tries to do. Organizational effectiveness means providing a product or service that customers value. Organizational efficiency refers to the amount of resources used to achieve an organizational goal. It is based on how much raw material, money, and people are necessary for producing a given volume of output. Efficiency can be defined as the amount of resources used to produce a product or service. Efficiency and effectiveness can both be high in the same organization. Many managers are using mobile apps to increase efficiency, and in some cases, the apps can enhance effectiveness as well.14 The current winner in this category is Square, created by Twitter-founder Jack Dorsey in 2010. Square is revolutionizing small business by enabling any smartphone to become a point-of-sale (POS) terminal that allows the user to accept credit card payments. Millions of small businesses and entrepreneurs in the United States and Canada who once had to turn customers away because they couldn’t afford the fees charged by credit card companies can now use Square to process credit cards. Customers get their need to pay with a card met, and businesses get a sale that they might have missed.15 All managers have to pay attention to costs, but severe cost cutting to improve efficiency—whether it is by using cutting-edge technology or old-fashioned frugality— can sometimes hurt organizational effectiveness. The ultimate responsibility of managers is to achieve high performance, which is the attainment of organizational goals by using resources in an efficient and effective manner. Consider the example of Illumination Entertainment, the film production company behind Dr. Seuss’ The Lorax. Managers continually look for ways to increase efficiency while also meeting the company’s goal of producing creative and successful animated films. Innovative Way Illumination Entertainment Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 12 Part 1 Introduction to Management So far, Illumination Entertainment has managed to adhere to its efficient, low-cost model while being highly effective in meeting its goals. Compare that to what happened at music company EMI. Weak sales led managers to focus on financial efficiency, which successfully trimmed waste and boosted operating income. However, the efficiencies damaged the company’s ability to recruit new artists, who are vital to record companies, and also led to internal turmoil that caused some longtime acts like the Rolling Stones to leave the label. Thus, the company’s overall performance suffered. Managers are struggling to find the right balance between efficiency and effectiveness to get EMI back on the right track.17 Remember This • An organization is a social entity that is goal-directed and deliberately structured. • Good management is important because organizations contribute so much to society. • Efficiency pertains to the amount of resources—raw materials, money, and people—used to produce a desired volume of output. • Effectiveness refers to the degree to which the organization achieves a stated goal. • Some managers are using mobile apps to increase efficiency; one example is Square, used to process credit and debit card payments with a smartphone. • Performance is defined as the organization’s ability to attain its goals by using resources in an efficient and effective manner. • Managers at Illumination Entertainment are concerned both with keeping costs low (efficiency) and producing animated films (such as The Lorax) that are critically and financially successful (effectiveness). Management Skills A manager’s job requires a range of skills. Although some management theorists propose a long list of skills, the necessary skills for managing a department or an organization can be placed in three categories: conceptual, human, and technical.18 As illustrated in Exhibit 1.4, the application of these skills changes dramatically when a person is promoted to management. Although the degree of each skill that is required at different levels of an organization may vary, all managers must possess some skill in each of these important areas to perform effectively. 1.4 Middle Managers g Nonmanagers ( (Individual Contributors) exhibit Relationship of Technical, Human, and Conceptual Skills to Management Technical Skills Human Skills Conceptual Skills Technical Skills Human Skills Conceptual Skills Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 13 Technical Skills Concept Connection Brandy Baker/Detroit News/PSG/Newscom Many managers get promoted to their first management jobs because they have demonstrated understanding and proficiency in the performance of specific tasks, which is referred to as technical skills. Technical skills include mastery of the methods, techniques, and equipment involved in specific functions such as engineering, manufacturing, or finance. Technical skills also includes specialized knowledge, analytical ability, and the competent use of tools and techniques to solve problems in that specific discipline. Technical skills are particularly important at lower organizational levels. However, technical skills Holding degrees in both physics and economics, entrepreneur Elon Musk become less important than human and certainly possesses his share of technical skills. He designed and created conceptual skills as managers move up the the first viable electric car—the Tesla roadster—as well as the Web-based hierarchy. Top managers with strong techpayment service PayPal and a spacecraft that will enable private citizens to nical skills sometimes have to learn to step travel to outer space. But it is his stellar conceptual skills that allow him to lead the innovative companies that are making these products and services back so others can do their jobs effectively. available to people worldwide. David Sacks, founder and CEO of Yammer, designed the first version of the product himself, but now the company has 200 employees and a dozen or so product managers and design teams. Sacks used to “walk around and look over the designers’ shoulders to see what they were doing,” but says that habit prevented some people from doing their best work.19 Human Skills Human skills involve the manager’s ability to work with and through other people and to work effectively as a group member. Human skills are demonstrated in the way that a manager relates to other people, including the ability to motivate, facilitate, coordinate, lead, communicate, and resolve conflicts. Human skills are essential for frontline managers who work with employees directly on a daily basis. A recent study found that the motivational skill of the frontline manager is the single most important factor in whether people feel engaged with their work and committed to the organization.20 Human skills are increasingly important for managers at all levels and in all types of organizations.21 Even at a company such as Google, which depends on technical expertise, human skills are considered essential for managers. Google analyzed performance reviews and feedback surveys to find out what makes a good manager of technical people and found that technical expertise ranked dead last among a list of eight desired manager qualities, as shown in Exhibit 1.5. The exhibit lists eight effective behaviors of good managers. Notice that almost all of them relate to human skills, such as communication, coaching, and teamwork. People want managers who listen to them, build positive relationships, and show an interest in their lives and careers.22 A recent study found that human skills were significantly more important than technical skills for predicting manager effectiveness.23 Another survey compared the importance of managerial skills today with those from the late 1980s and found a decided increase in the role of skills for building relationships with others.24 Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 1 Introduction Chapter 1 The World of Innovative Management 14 Part 1 Introduction to Management exhibit 1.5 Google’s Rules: Eight Good Behaviors for Managers To know how to build better managers, Google executives studied performance reviews, feedback surveys, and award nominations to see what qualities made a good manager. Here are the “Eight Good Behaviors” they found, in order of importance: 1. 2. 3. 4. 5. 6. 7. 8. Be a good coach. Empower your team and don’t micromanage. Express interest in team members’ successes and personal well-being. Don’t be a sissy: Be productive and results-oriented. Be a good communicator and listen to your team. Help your employees with career development. Have a clear vision and strategy for the team. Have key technical skills so you can help advise the team. SOURCE: “Google’s Quest to Build a Better Boss,” by Adam Bryant, published March 12, 2011, in The New York Times. Courtesy of Google, Inc. Conceptual Skills include the cognitive ability to see the organization as a whole system and the relationships among its parts. Conceptual skills involve knowing where one’s team fits into the total organization and how the organization fits into the industry, the community, and the broader business and social environment. It means the ability to think strategically—to take the broad, long-term view—and to identify, evaluate, and solve complex problems.25 Conceptual skills are needed by all managers, but especially for managers at the top. Many of the responsibilities of top managers, such as decision making, resource allocation, and innovation, require a broad view. For example, Ursula Burns, who in 2009 became the first African American woman to lead a major U.S. corporation, needs superb conceptual skills to steer Xerox through the tough economy and the rapidly changing technology industry. Sales of copiers and printers have remained flat, prices have declined, and Xerox is battling stronger competitors in a consolidating industry. To keep the company thriving, Burns needs a strong understanding not only of the company, but also of shifts in the industry and the larger environment.26 Conceptual skills Complete the “Experiential Exercise” on pages 31–32, which pertains to management skills. Reflect on the strength of your preferences among the three types of skills and the implications for you as a manager. When Skills Fail Hot Topic Good management skills are not automatic. Particularly during turbulent times, managers really have to stay on their toes and apply all their skills and competencies in a way that benefits the organization and its stakeholders—employees, customers, investors, the community, and so forth. In recent years, numerous highly publicized examples have shown what happens when managers fail to apply their skills effectively to meet the demands of an uncertain, rapidly changing world. Everyone has flaws and weaknesses, and these shortcomings become most apparent under conditions of rapid change, uncertainty, or crisis.27 Consider the uproar that resulted in 2013 from the decision of managers at the Internal Revenue Service (IRS) to apply additional screening to tax-exempt applications from conservative Tea Party groups. When a manager for so-called “Group 7822,” an IRS office that screens and processes thousands of applications a year from organizations seeking tax-exempt status, noticed a growing number of applications from groups identifying themselves as part of the Tea Party, the manager advised workers to flag them and similar groups to see if their purpose was too political to be eligible under the rules for tax exemption. It has long been a practice to give extra scrutiny to certain kinds of groups that present a potential for fraudulent use of tax exempt status, but critics say the agency went too far in how it applied the practice Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 15 Chapter 1 The World of Innovative Management 1 exhibit 1.6 Introduction to conservative political organizations, in some cases delaying applications for years. Congressional investigators are probing whether agency activities constituted discrimination against conservative groups, and the full story of what happened and why is still emerging.28 IRS managers at all levels involved in the decision appear to have needed stronger conceptual skills to prevent this crisis from happening, and higher-level executives had to call upon all their conceptual and human skills to resolve the dilemma and work to restore the public trust. The numerous ethical and financial scandals of recent years have left people cynical about business and government managers and even less willing to overlook mistakes. Crises and examples of deceit and greed grab the headlines, but many more companies falter or fail less spectacularly. Managers fail to listen to customers, are unable to motivate employees, or can’t build a cohesive team. For example, the reputation of Zynga, maker of games like Farmville that were ubiquitous on Facebook for a while, plummeted along with its share price in 2012. Although there were several problems at Zynga, one was that founder and former CEO Mark Pincus had an aggressive style that made it difficult to build a cohesive team. The exodus of key executives left the company floundering, and the company’s shares fell 70 percent. Pincus stepped down as CEO in July 2013, and former Xbox executive Don Mattrick took over to try to revive the once-hot game maker.29 Exhibit 1.6 shows the top ten factors that cause managers to fail to achieve desired results, based on a survey of managers in U.S. organizations operating in rapidly changing business environments.30 Notice that many of these factors are due to poor human skills, such as the inability to develop good work relationships, a failure to clarify direction and performance expectations, or an inability to create cooperation and teamwork. The number one reason for manager failure is ineffective communication skills and practices, cited by 81 percent of managers surveyed. Especially in times of uncertainty or crisis, if managers do not communicate effectively, including listening to employees and customers and showing genuine care and concern, organizational performance and reputation suffer. Top Causes of Manager Failure 1. Ineffective communication skills and practicess 81% 8 2. Poor work relationships/interpersonal skillss 78% 7 3. Person - job mismatch h 69% 6 64% 6 4. Failure to clarify direction or performance expectationss 5. Failure to adapt and break old habitss 5 57% 6. Breakdown of delegation and empowermentt 56% 5 52% 5 7. Lack of personal integrity and trustworthinesss 8. Inability to develop cooperation and teamworkk 9. Inability to lead/motivate otherss 10. Poor planning practices/reactionary behaviorr 0% 50% 5 47% 4 45% 4 50% 90% SOURCE: Adapted from Clinton O. Longenecker, Mitchell J. Neubert, and Laurence S. Fink, “Causes and Consequences of Managerial Failure in Rapidly Changing Organizations,” Business Horizons 50 (2007): 145–155, Table 1, with permission from Elsevier. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 16 Part 1 Introduction to Management Remember This • Managers have complex jobs that require a range of abilities and skills. • Technical skills include the understanding of and proficiency in the performance of specific tasks. • Human skills refer to a manager’s ability to work with and through other people and to work effectively as part of a group. • Conceptual skills are the cognitive abilities to see the organization as a whole and the relationship among its parts. • The two major reasons that managers fail are poor communication and poor interpersonal skills. • A manager’s weaknesses become more apparent during stressful times of uncertainty, change, or crisis. Management Types Managers use conceptual, human, and technical skills to perform the four management functions of planning, organizing, leading, and controlling in all organizations—large and small, manufacturing and service, profit and nonprofit, traditional and Internetbased. But not all managers’ jobs are the same. Managers are responsible for different departments, work at different levels in the hierarchy, and meet different requirements for achieving high performance. Twenty-five-year-old Daniel Wheeler is a first-line supervisor in his first management job at Del Monte Foods, where he is directly involved in promoting products, approving packaging sleeves, and organizing people to host sampling events.31 Kevin Kurtz is a middle manager at Lucasfilm, where he works with employees to develop marketing campaigns for some of the entertainment company’s hottest films.32 And Denise Morrison is CEO of Campbell Soup Company, the company that also makes Pepperidge Farm baked goods.33 All three are managers and must contribute to planning, organizing, leading, and controlling their organizations—but in different amounts and ways. Vertical Differences An important determinant of the manager’s job is the hierarchical level. Exhibit 1.7 illustrates the three levels in the hierarchy. A study of more than 1,400 managers examined how the manager’s job differs across these three hierarchical levels and found that the primary focus changes at different levels.34 For first-level managers, the main concern is facilitating individual employee performance. Middle managers, though, are concerned less with individual performance and more with linking groups of people, such as allocating resources, coordinating teams, or putting top management plans into action across the organization. For top-level managers, the primary focus is monitoring the external environment and determining the best strategy to be competitive. Let’s look in more detail at differences across hierarchical levels. Top managers are at the top of the hierarchy and are responsible for the entire organization. They have titles such as president, chairperson, executive director, CEO, and executive vice president. Top managers are responsible for setting organizational goals, defining strategies for achieving them, monitoring and interpreting the external environment, and making decisions that affect the entire organization. They look to the long-term future and concern themselves with general environmental trends and the organization’s overall success. Top managers are also responsible for communicating a shared vision for the organization, shaping corporate culture, and nurturing an entrepreneurial spirit that can help the company innovate and keep pace with rapid change.35 Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 17 Chapter 1 The World of Innovative Management 1.7 1 Management Levels in the Organizational Hierarchy CEO Introduction exhibit Top Managers ViceCorporate President or Group of Administration Head Business Unit Head People at these levels may also have horizontal project manager responsibility General Manager Administrator Middle Managers Department Manager Product Line or Service Manager Information Services Manager Functional Head Production, Sales, R&D Supervisor IT, HRM, Accounting Supervisor First-Line Managers Team Leaders and Nonmanagerial Employees Line jobs Staff jobs SOURCE: Adapted from Thomas V. Bonoma and Joseph C. Lawler, “Chutes and Ladders: Growing the General Manager,” Sloan Management Review (Spring 1989): 27–37. Middle managers work at middle levels of the organization and are responsible for business units and major departments. Examples of middle managers are department head, division head, manager of quality control, and director of the research lab. Middle managers typically have two or more management levels beneath them. They are responsible for implementing the overall strategies and policies defined by top managers. Middle managers generally are concerned with the near future, rather than with long-range planning. The middle manager’s job has changed dramatically over the past two decades. Many organizations improved efficiency by laying off middle managers and slashing middle management levels. Traditional pyramidal organization charts were flattened to allow information to flow quickly from top to bottom and decisions to be made with greater speed. In addition, technology has taken over many tasks once performed by middle managers, such as monitoring performance and creating reports.36 Exhibit 1.7 illustrates the shrinking of middle management. Yet even as middle management levels have been reduced, the middle manager’s job has taken on a new vitality. Research shows that middle managers play a crucial role in driving innovation and enabling organizations to respond to rapid shifts in the environment.37 “These are the people who figure out ‘how’ to do the ‘what,’” says Andrew Clay, a manager at a medical devices company.38 The success of an organization depends partly on middle managers effectively implementing the company’s strategy, which can make the middle manager’s job quite stressful. “No glory, no fame,” says middle manager Ruby Charles. “All the glory goes to your subordinates, and all the fame goes to your boss. Meanwhile, none of it could happen without you.”39 Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 18 Part 1 Introduction to Management Concept Connection BOB PEPPING/KRT/Newscom A study by Nicholas Bloom and John Van Reenen supports the idea that good middle managers are important to organizational success. In an experiment with textile factories in India, improved middle management practices were introduced into 20 factories in India, and the results were compared to factories that did not improve management procedures. After just four months of training in better management methods, the 20 factories cut defects by 50 percent, boosted productivity and output, and improved profits by $200,000 a year.40 Middle managers’ status also has escalated because of the growing use of teams and projects. A project manager is responsible for a temporary work project that involves the participation of people from various functions and levels of Perhaps one of the best-known leaders in baseball, Billy Beane the organization, and perhaps from outside the company as is general manager and minority owner of the Oakland A’s. Beane is famous for finding and developing talented young well. Many of today’s middle managers work with a variety players who are less expensive to hire than the big names, of projects and teams at the same time, some of which cross which has allowed Beane to keep his payroll low while still geographical and cultural boundaries as well as functional winning four division titles. Beane was the subject of the bestones. selling book and hit film Moneyball. First-line managers are directly responsible for the production of goods and services. They are the first or second level of management and have such titles as supervisor, line manager, section chief, and office manager. They are responsible for teams and non-management employees. Their primary concern is the application of rules and procedures to achieve efficient production, provide technical assistance, and motivate subordinates. The time horizon at this level is short, with the emphasis on accomplishing day-to-day goals. Consider the job of Alistair Boot, who manages the menswear department for a John Lewis department store in Cheadle, England.41 Boot’s duties include monitoring and supervising shop floor employees to make sure that sales procedures, safety rules, and customer service policies are followed. This type of managerial job might also involve motivating and guiding young, often inexperienced workers; providing assistance as needed; and ensuring adherence to company policies. Horizontal Differences The other major difference in management jobs occurs horizontally across the organization. Functional managers are responsible for departments that perform a single functional task and have employees with similar training and skills. Functional departments include advertising, sales, finance, human resources, manufacturing, and accounting. Line managers are responsible for the manufacturing and marketing departments that make or sell the product or service. Staff managers are in charge of departments, such as finance and human resources, that support line departments. General managers are responsible for several departments that perform different functions. A general manager is responsible for a self-contained division, such as a Nordstrom department store or a Honda assembly plant, and for all the functional departments within it. Project managers also have general management responsibility because they coordinate people across several departments to accomplish a specific project. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 19 Chapter 1 The World of Innovative Management Remember This • There are many types of managers, based on their purpose and location in an organization. • A top manager is one who is at the apex of the organizational hierarchy and is responsible for the entire organization. • Middle managers work at the middle level of the organization and are responsible for major divisions or departments. • A project manager is a manager who is responsible for a temporary work project that involves people from various functions and levels of the organization. • Most new managers are first-line managers— managers who are at the first or second level of the hierarchy and are directly responsible for overseeing groups of production employees. • A functional manager is responsible for a department that performs a single functional task, such as finance or marketing. • General managers are responsible for several departments that perform different functions, such as the manager of a Macy’s department store or a Ford automobile factory. What Is a Manager’s Job Really Like? “Despite a proliferation of management gurus, management consultants, and management schools, it remains murky to many of us what managers actually do and why we need them in the first place,” wrote Ray Fisman, a Columbia Business School professor.42 Unless someone has actually performed managerial work, it is hard to understand exactly what managers do on an hour-by-hour, day-to-day basis. One answer to the question of what managers do to plan, organize, lead, and control was provided by Henry Mintzberg, who followed managers around and recorded all their activities.43 He developed a description of managerial work that included three general characteristics and ten roles. These characteristics and roles, discussed in detail later in this section, have been supported by other research.44 Researchers also have looked at what managers like to do. Both male and female managers across five different countries report that they most enjoy activities such as leading others, networking, and leading innovation. Activities that managers like least include controlling subordinates, handling paperwork, and managing time pressures.45 Many new managers in particular find the intense time pressures of management, the load of administrative paperwork, and the challenge of directing others to be quite stressful as they adjust to their new roles and responsibilities. Indeed, the initial leap into management can be one of the scariest moments in a person’s career. Making the Leap: Becoming a New Manager Many people who are promoted into a manager position have little idea what the job actually entails and receive little training about how to handle their new role. It’s no wonder that, among managers, first-line supervisors tend to experience the most job burnout and attrition.46 Making the shift from individual contributor to manager is often tricky. Mark Zuckerberg, whose company, Facebook, went public a week before he turned 28 years old, provides an example. In a sense, the public has been able to watch as Zuckerberg has “grown up” as a manager. He was a strong individual performer in creating the social media platform and forming the company, but he fumbled with day-to-day management, such as interactions with employees and communicating with people both inside and outside Facebook. Zuckerberg was smart enough to hire seasoned managers, including former Google executive Sheryl Sandberg, and cultivate advisors and mentors who have coached him in areas Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Introduction 1 20 Part 1 Introduction to Management exhibit 1.8 From Individual Identity Making the Leap from Individual Performer to Manager S Specialist; p performs specific tasks sp To Manager Identity Generalist; G e co coordinates diverse tasks div Gets things done through own efforts Gets things done through others An individual actor A network builder Works relatively independently Works in highly interdependent manner SOURCE: Based on Exhibit 1.1, “Transformation of Identity,” in Linda A. Hill, Becoming a Manager: Mastery of a New Identity, 2d ed. (Boston, MA: Harvard Business School Press, 2003), p. 6. Can you make a personal transformation from individual performer to manager, accomplishing work by engaging and coordinating other people? Look back at your results on the questionnaire at the beginning of this chapter to see how your priorities align with the demands placed on a manager. where he is weak. He also shadowed David Graham at the offices of The Post Company (the publisher of The Washington Post before it was purchased by Jeff Bezos) for four days to try to learn what it is like to manage a large organization. Now that Facebook is a public company, Zuckerberg is watched more closely than ever to see if he has what it takes to be a manager of a big public corporation.47 Harvard professor Linda Hill followed a group of 19 managers over the first year of their managerial careers and found that one key to success is to recognize that becoming a manager involves more than learning a new set of skills. Rather, becoming a manager means a profound transformation in the way people think of themselves, called personal identity, which includes letting go of deeply held attitudes and habits and learning new ways of thinking.48 Exhibit 1.8 outlines the transformation from individual performer to manager. The individual performer is a specialist and a “doer.” His or her mind is conditioned to think in terms of performing specific tasks and activities as expertly as possible. The manager, on the other hand, has to be a generalist and learn to coordinate a broad range of activities. Whereas the individual performer strongly identifies with his or her specific tasks, the manager has to identify with the broader organization and industry. In addition, the individual performer gets things done mostly through his or her own efforts and develops the habit of relying on self rather than others. The manager, though, gets things done through other people. Indeed, one of the most common mistakes that new managers make is wanting to do all the work themselves, rather than delegating to others and developing others’ abilities.49 Hill offers a reminder that, as a manager, you must “be an instrument to get things done in the organization by working with and through others, rather than being the one doing the work.”50 Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 21 Chapter 1 The World of Innovative Management Manager Activities Most new managers are unprepared for the variety of activities that managers routinely perform. One of the most interesting findings about managerial activities is how busy managers are and how hectic the average workday can be. Adventures in Multitasking 1 Introduction Another problem for many new managers is that they expect to have greater freedom to do what they think is best for the organization. In reality, though, managers find themselves hemmed in by interdependencies. Being a successful manager means thinking in terms of building teams and networks and becoming a motivator and organizer within a highly interdependent system of people and work.51 Although the distinctions may sound simple in the abstract, they are anything but. In essence, becoming a manager means becoming a new person and viewing oneself in a completely new way. Many new managers have to make the transformation in a “trial by fire,” learning on the job as they go, but organizations are beginning to be more responsive to the need for new manager training. The cost to organizations of losing good employees who can’t make the transition is greater than the cost of providing training to help new managers cope, learn, and grow. In addition, some organizations use great care in selecting people for managerial positions, including ensuring that each candidate understands what management involves and really wants to be a manager. How will you make the transition to a new manager’s position and effectively manage your time to keep up with the hectic pace? Complete the “New Manager Self-Test” on page 22 to see how good you are at time management. Managerial activity is characterized by variety, fragmentation, and brevity.52 The widespread and voluminous nature of a manager’s tasks leaves little time for quiet reflection. A recent study by a team from the London School of Economics and Harvard Business School found that the time CEOs spend working alone averages a mere six hours a week. The rest of their time is spent in meetings, on the phone, traveling, and talking with others inside and outside the organization.53 Managers shift gears quickly. In his study, Mintzberg found that the average time a top executive spends on any one activity is less than nine minutes, and another survey indicates that some first-line supervisors average one activity every 48 seconds!54 Significant crises are interspersed with trivial events in no predictable sequence. Every manager’s job is similar in its diversity and fragmentation to what Workforce Management described as a typical day in the life of human resources (HR) manager Kathy Davis:55 ●● ●● ●● ●● 6:55 a.m.—Arrives at work early to begin investigating a complaint of sexual harassment at one of the factories, but as she’s walking to her office, she bumps into someone carrying a picket sign that reads “Unfair Hiring! Who Needs HR?” Spends a few minutes talking with the young man, who is a temp that she had let go due to sloppy work. 7:10 a.m.—Finds the factory shift supervisor and a security staff member already waiting outside her door to discuss the sexual harassment complaint. 7:55 a.m.—Sue, a member of Kathy’s team who has just arrived and is unaware of the meeting, interrupts to let Kathy know there is someone picketing in the hallway outside her office and the CEO wants to know what’s going on. 8:00 a.m.—Alone at last, Kathy calls the CEO and explains the picketing situation, and then she begins her morning routine. Checking voice mail, she finds three messages that she must respond to immediately, and she passes four others to members of her team. She begins checking e-mail but is interrupted again by Sue, who reminds her they have to review the recent HR audit so that the company can respond promptly and avoid penalties. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 22 Part 1 Introduction to Management Ne w Manager Self-Test Managing Your Time Instructions: Think about how you normally handle tasks during a typical day at work or school. Read each item and check whether it is Mostly True or Mostly False for you. 7. My workspace and paperwork are well organized. 8. I am good at record keeping. Mostly True 1. I frequently take on too many tasks. 2. I spend too much time on enjoyable but unimportant activities. 3. I feel that I am in excellent control of my time. 4. Frequently during the day, I am not sure what to do next. 5. There is little room for improvement in the way I manage my time. 6. I keep a schedule for events, meetings, and deadlines. ●● ●● ●● ●● ●● Mostly False 9. I make good use of waiting time. 10. I am always looking for ways to increase task efficiency. Scoring and Interpretation: For questions 3 and 5–10, give yourself one point for each Mostly True answer. For questions 1, 2, and 4, give yourself one point for each Mostly False answer.Your total score pertains to the overall way that you use time. Items 1–5 relate to taking mental control over how you spend your time. Items 6–10 pertain to some mechanics of good time management. Good mental and physical habits make effective time management much easier. Busy managers have to learn to control their time. If you scored 8 or higher, your time-management ability is good. If your score is 4 or lower, you may want to reevaluate your time-management practices if you aspire to be a manager. How important is good time management to you? Read the Manager’s Shoptalk box on page 24 for ideas to improve your time management skills. 9:15 a.m.—As she is reviewing the audit, Kathy gets a call from manager Pete Channing, asking if she’s sent the offer letter to a prospective hire. “Don’t send it,” Pete said, “I’ve changed my mind.” Weeks of interviewing and background checks, and now Pete wants to start over! 11:20 a.m.—Kathy is getting to the end of her critical e-mail list when she hears a commotion outside her door and finds Linda and Sue arguing. “This report IT did for us is full of errors,” Linda says, “but Sue says we should let it go.” Kathy agrees to take a look at the IT department’s report and discovers that there are only a few errors, but they have critical implications. 12:25 p.m.—As she’s nearing the end of the IT report, Kathy’s e-mail pings an “urgent” message from a supervisor informing her that one of his employees will be absent from work for a few weeks “while a felony morals charge is worked out.” This is the first she’s heard about it, so she picks up the phone to call the supervisor. 1:20 p.m.—Time for lunch—finally. She grabs a sandwich at a local supermarket and brings one back for the picketer, who thanks her and continues his march. 2:00 p.m.—Meets with CEO Henry Luker to review the audit and IT reports, discuss changes to the company’s 401(k) plan, and talk about ideas for reducing turnover. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 23 ●● ●● ●● ●● 3:00 p.m.—Rushes back to her office to grab her keys so that she can drive to a meeting with the manufacturing facilities manager, who has asked Kathy to “shadow” him and share ideas about training and skills development. 3:15 p.m.—As she gets out of her car at the facility, Kathy runs into a man who had attended a supervision training course a few months earlier. He tells her that the class really helped him—there are fewer misunderstandings, and the staff seems to respect him more. 3:30 p.m.—Arrives right on time and spends the next couple of hours observing and asking questions, talking to employees to learn about the problems and obstacles they face. 5:40 p.m.—All is quiet back in the HR department, but there’s a message from Sue that Kathy has an appointment first thing tomorrow morning with two women who had gotten into a fight in the elevator. Sighing, Kathy returns to her investigation of the sexual harassment complaint that she had begun at 7:00 that morning. Life on Speed Dial © Monkey Business Images/Shutterstock.com The manager performs a great deal of work at an unrelenting pace.56 Managers’ work is fast-paced and requires great energy. Most top executives routinely work at least 12 hours a day and spend 50 percent or more of their time traveling.57 Calendars are often booked months in advance, but unexpected disturbances erupt every day. Mintzberg found that the majority of executives’ meetings and other contacts are ad hoc, and even scheduled meetings are typically surrounded by other events such as quick phone calls, scanning of e-mail, or spontaneous encounters. During time away from the office, executives catch up on work-related reading, paperwork, phone calls, and e-mail. Technology, such as e-mail, text messaging, cell phones, and laptops, has intensified the pace. Brett Yormark, the National Basketball Association (NBA)’s youngest CEO (he heads the Brooklyn Nets), typically responds to about 60 messages before he even shaves and dresses for the day, and employees are accustomed to getting messages that Yormark has zapped to them in the wee hours of the morning.58 The fast pace of a manager’s job is illustrated by Michelle Davis, an analytics director at Fair Isaac Concept Connection Corporation (FICO). As a middle manager at this company, best known for calculating consumer credit scores, Davis oversees three direct reports and three other subordinates assigned to her teams. On a typical day, she arrives at work at 6:00 a.m. so she can pick up her children in the early afternoon, and she uses the first hour and a half of quiet time to catch up on messages and respond to urgent requests for data. At 7:30, she has her first meeting, often a conference call with the analytics board of directors. Then Davis leads an hour-long training session for a few dozen staffers on new analytics products, staying longer to answer questions and talk about how clients might use the data. At 10:30 a.m., she checks Between the long hours and the high degree of responsibility and in with senior members of the product developstress that is typical of advanced positions, it can be challenging ment and product management teams and sorts out for managers to maintain a healthy balance between their work various problems. Lunch is a quick stop at the comlives and their personal lives. Oliver Bussmann, chief information officer of UBS, blogged about his rules for finding balance, saying pany cafeteria then on to present a few slides at the that he puts his family first as his top priority, pays attention to his monthly lunch-and-learn session. Davis squeezes health and fitness, and takes time to give back to his community in an hour or so of hands-on work time before it’s in a meaningful way. He feels that these are the keys to success in back to more meetings. Afternoon meetings often any career. run long, meaning she has to scramble to pick up Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 1 Introduction Chapter 1 The World of Innovative Management 24 Part 1 Introduction to Management Manager ’s Shoptalk Time Management Tips for New Managers B ecoming a manager is considered by most people to be a positive, forward-looking career move, and indeed, life as a manager offers appealing aspects. However, it also holds many challenges, not the least of which is the increased workload and the difficulty of finding the time to accomplish everything on one’s expanded list of duties and responsibilities. The following classic time management techniques can help you eliminate major time-wasters in your daily routines. • Keep a To-Do List. If you don’t use any other system for keeping track of your responsibilities and commitments, at the very least you should maintain a to-do list that identifies all the things that you need to do during the day. Although the nature of management means that new responsibilities and shifting priorities occur frequently, it’s a fact that people accomplish more with a list than without one. • Remember Your ABCs. This is a highly effective system for prioritizing tasks or activities on your to-do list: • An “A” item is something highly important. It must be done, or you’ll face serious consequences. • A “B” item is a should do, but consequences will be minor if you don’t get it done. • “C” items are things that would be nice to get done, but there are no consequences at all if you don’t accomplish them. • “D” items are tasks that you can delegate to someone else. • Schedule Your Workday. Some experts propose that every minute spent in planning saves 10 minutes in execution. Take your to-do list a step further and plan how you will accomplish each task or project you need to handle. Planning to tackle the big tasks first is a good idea because most people are at peak performance early in the day. Save the e-mails and phone calls for less productive times. • Do One Thing at a Time. Multitasking has become the motto of the early twenty-first century, but too much multitasking is a time-waster. Research has shown that multitasking reduces rather than enhances productivity. The authors of one study suggest that an inability to focus on one thing at a time could reduce efficiency by 20 to 40 percent. Even for those whose job requires numerous brief activities, the ability to concentrate fully on each one (sometimes called spotlighting) saves time. Give each task your full attention, and you’ll get more done and get it done better, too. Sources: Based on information in Pamela Dodd and Doug Sundheim, The 25 Best Time Management Tools & Techniques (Ann Arbor, MI: Peak Performance Press, Inc., 2005); Brian Tracy, Eat That Frog: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time (San Francisco: Berrett-Koehler, 2002); Joshua S. Rubinstein, David E. Meyer, and Jeffrey E. Evans, “Executive Control of Cognitive Processes in Task Switching,” Journal of Experimental Psychology: Human Perception and Performance 27, no. 4 (August 2001): 763–797; Sue Shellenbarger, “Multitasking Makes You Stupid: Studies Show Pitfalls of Doing Too Much at Once,” The Wall Street Journal (February 27, 2003): D1; and Ilya Pozin, “Quit Working Late: 8 Tips,” Inc. (June 26, 2013), http://www.inc.com/ilya-pozin/8-ways -to-leave-work-at-work.html (accessed August 19, 2013). her three children. While the kids eat snacks and play in the backyard, Davis catches up on e-mail and phone calls. After dinner with her husband, she tries to stay away from work, but admits that she keeps an eye on her text messages until bedtime.59 Where Does a Manager Find the Time? With so many responsibilities and so many competing demands on their time, how do managers cope? One manager who was already working 18-hour days five days a week got assigned another project. When the CEO was informed of the problem, he matterof-factly remarked that by his calculations, she still had “30 more hours Monday through Friday, plus 48 more on the weekend.” That is surely an extreme example, but most managers often feel the pressure of too much to do and not enough time to do it.60 The Wall Street Journal’s “Lessons in Leadership” video series asked CEOs of big companies how Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 25 they managed their time, and it found that many of them carve out time just to think about how to manage their time.61 Time is a manager’s most valuable resource, and one characteristic that identifies successful managers is that they know how to use time effectively to accomplish the important things first and the less important things later.62 Time management refers to using techniques that enable you to get more done in less time and with better results, be more relaxed, and have more time to enjoy your work and your life. New managers in particular often struggle with the increased workload, the endless paperwork, the incessant meetings, and the constant interruptions that come with a management job. Learning to manage their time effectively is one of the greatest challenges that new managers face. The “Manager’s Shoptalk” box offers some tips for time management. Manager Roles Mintzberg’s observations and subsequent research indicate that diverse manager activities can be organized into ten roles.63 A role is a set of expectations for a manager’s behavior. Exhibit 1.9 describes activities associated with each of the roles. These roles are divided into three conceptual categories: informational (managing by information), interpersonal exhibit 1.9 Ten Manager Roles Informational Interpersonal Monitor: Seek and receive information; scan Web, periodicals, reports; maintain personal contacts Disseminator: Forward information to other organization members; send memos and reports, make phone calls Spokesperson: Transmit information to outsiders through speeches, reports Figurehead: Perform ceremonial and symbolic duties such as greeting visitors, signing legal documents Leader: Direct and motivate subordinates; train, counsel, and communicate with subordinates Liaison: Maintain information links inside and outside the organization; use e-mail, phone, meetings Decisional cisional Entrepreneur: Initiate iate improvement projects; identify new ew ideas, delegate idea thers responsibility to others Disturbance Handler: ler: Take corrective action during conflicts or crises; resolve disputes among subordinates Resource Allocator: Decide who gets resources; schedule, budget, set priorities Negotiator : Represent team or department’s interests; represent department during negotiation of budgets, union contracts, purchases SOURCE: Adapted from Henry Mintzberg, The Nature of Managerial Work (New York: Harper & Row, 1973), pp. 92–93; and Henry Mintzberg, “Managerial Work: Analysis from Observation,” Management Science 18 (1971), B97–B110. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 1 Introduction Chapter 1 The World of Innovative Management 26 Part 1 Introduction to Management FREDERIC J. BROWN/AFP/Getty Images Concept Connection (managing through people), and decisional (managing through action). Each role represents activities that managers undertake to ultimately accomplish the functions of planning, organizing, leading, and controlling. Although it is necessary to separate the components of the manager’s job to understand the different roles and activities of a manager, it is important to remember that the real job of management isn’t practiced as a set of independent parts; all the roles interact in the real world of management. Informational Roles Informational roles describe the activities used to maintain and develop an information network. General managers spend about 75 percent of their time communicating with As the executive vice president of marketing at Microsoft, Tami Reller plays a number of significant interpersonal roles. She other people. The monitor role involves seeking current serves as the top leader for the company’s bevy of marketers information from many sources. The manager acquires on functions like advertising, media usage, and distribution, information from others and scans written materials to and she is often Microsoft’s liaison with the public, providing stay well informed. The disseminator and spokesperson information about Windows and other products. roles are just the opposite: The manager transmits current information to others, both inside and outside the organization, who can use it. Boeing CEO Jim McNerney struggled with the spokesperson role after the 787 Dreamliner passenger plane was grounded around the world in early 2013 due to problems with the electrical system that led to battery fires. As soon as it became apparent that the first fire wasn’t an isolated incident, McNerney orchestrated an intense internal investigation, but he left the job of communicating with investors, analysts, the media, and the general public to other executives, including chief engineer Mike Sinnett. A few weeks after the first fire, during a conference call to discuss fourth-quarter financial results, McNerney deflected questions from investors and analysts, saying “I can’t predict the outcome and I’m not going to. We’re in the middle of an investigation.” Although McNerney has been harshly criticized for not being more forthcoming with investors and analysts, some customers have praised Boeing for its overall communications strategy during the crisis. Explaining his decision to stay behind the scenes, McNerney said, “I’m the one who has to stand up with absolute confidence when Boeing proposes a solution. . . . And the only way I know how is to dive in deeply with the people doing the scientific and technical work.”64 Hot Topic Interpersonal Roles Hot Topic Interpersonal roles pertain to relationships with others and are related to the human skills described earlier. The figurehead role involves handling ceremonial and symbolic activities for the department or organization. The manager represents the organization in his or her formal managerial capacity as the head of the unit. The presentation of employee awards by a branch manager for Commerce Bank is an example of the figurehead role. The leader role encompasses relationships with subordinates, including motivation, communication, and influence. The liaison role pertains to the development of information sources both inside and outside the organization. Consider the challenge of the leader and liaison roles for managers at National Foods, Pakistan’s largest maker of spices and pickles. Managers in companies throughout Pakistan struggle with growing political instability, frequent power outages, government corruption and inefficiency, and increasing threats of terrorism, all of which makes the leader role even more challenging. “In the morning, I assess my workers,” says Sajjad Farooqi, a supervisor at National Foods. If Farooqi finds people who are too stressed or haven’t slept the night before, he changes their shift or gives them easier work. Farooqi also pays a lot of attention to incentives because people are under so much Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 27 Chapter 1 The World of Innovative Management 1 Introduction pressure. As for the liaison role, managers have to develop information sources that are not only related to the business, but safety and security concerns as well.65 Decisional Roles Decisional roles pertain to those events about which the manager must make a choice and take action. These roles often require conceptual as well as human skills. The entrepreneur role involves the initiation of change. Managers are constantly thinking about the future and the changes needed to achieve a future goal or vision. The disturbance handler role involves resolving conflicts among subordinates or between the manager’s department and other departments. The resource allocator role pertains to decisions about how to assign people, time, equipment, money, and other resources to attain desired outcomes. The manager must decide which projects receive budget allocations, which of several customer complaints receive priority, and even how to spend his or her own time. The homicide rate in New York City dropped significantly in 2013 due to decisions managers made regarding resource allocation. In the first 178 days of 2013, New York City averaged less than a murder a day. The drop from 202 murders during the first half of 2012 to 154 during the first half of 2013 surprised even police administrators. Analyzing the findings, Police Commissioner Raymond W. Kelly attributed the decrease partly to changes in how resources are allocated. For example, Kelly increased the number of cops assigned to high-crime neighborhoods and poured resources into a new anti-gang strategy aimed at preventing retaliatory violence among neighborhood gangs. The strategy relies heavily on closely tracking the activities of gangs and trying to prevent shootings before they happen. Kelly said the initiative led to a 52 percent decline in shootings in one precinct. Another program receiving additional resources is aimed at identifying and monitoring abusive husbands whose behavior seems likely to turn lethal. Deciding how to allocate resources in the country’s biggest police force is similar to the job of a CEO in a midsize Fortune 500 company—except that the stakes are much higher because the metrics by which performance is measured have to do with life and death. In addition to fighting everyday crime, the New York Police Department (NYPD) has to battle terrorism. Kelly has put an emphasis on hiring native speakers of languages such as Farsi, Arabic, Urdu, Pashto, and Hindi, and set up a counterterrorism bureau and intelligence division that deploys NYPD cops in foreign cities. He has also invested $100 million in a surveillance network that oversees wide portions of Manhattan and the outer boroughs.66 Innovative Way New York City Police Department Kelly’s decisions, such as the surveillance network and revised search practices, have not come without criticism of civil rights violations, but many people credit him with making life in New York City safer and giving foreign investors the confidence to bring hundreds of millions of dollars back to the city. The relative emphasis that a manager puts on the ten roles shown in Exhibit 1.9 depends on a number of factors, such as the manager’s position in the hierarchy, natural skills and abilities, type of organization, or departmental goals to be achieved. Exhibit 1.10 illustrates the varying importance of the leader and liaison roles as reported in a survey of top-, middle-, and lower-level managers. Note that the importance of the leader role typically declines, while the importance of the liaison role increases, as a manager moves up the organizational hierarchy. Other factors, such as changing environmental conditions, also may determine which roles are more important for a manager at any given time. Robert Dudley, who took over as CEO of troubled oil giant BP after Tony Hayward was forced out due to mishandling the Deepwater Horizon crisis in 2010, found informational roles and decisional roles at Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 28 Part 1 Introduction to Management 1.10 Leader role Hierarchical Levels and Importance of Leader and Liaison Roles Liaison role High Med Importance exhibit Low Supervisory Managers Middle Managers Top Managers SOURCE: Based on information from A. I. Kraut, P. R. Pedigo, D. D. McKenna, and M. D. Dunnette, “The Role of the Manager: What’s Really Important in Different Management Jobs,” Academy of Management Executive 3 (1989), 286–293. the top of his list as he has personally worked to repair relationships with U.S. government officials, mend fences with local communities, carve a path toward restoring the company’s reputation, and take steps to prevent such a disastrous event from ever happening again.67 Managers stay alert to needs both within and outside the organization to determine which roles are most critical at various times. A top manager may regularly put more emphasis on the roles of spokesperson, figurehead, and negotiator, but the emergence of new competitors may require more attention to the monitor role, or a severe decline in employee morale and direction may mean that the CEO has to put more emphasis on the leader role. A marketing manager may focus on interpersonal roles because of the importance of personal contacts in the marketing process, whereas a financial manager may be more likely to emphasize decisional roles such as resource allocator and negotiator. Despite these differences, all managers carry out informational, interpersonal, and decisional roles to meet the needs of the organization. Remember This • Becoming a new manager requires a shift in thinking from being an individual performer to playing an interdependent role of coordinating and developing others. • Because of the interdependent nature of management, new managers often have less freedom and control than they expect to have. • The job of a manager is highly diverse and fast-paced, so managers need good time-management skills. • A role is a set of expectations for one’s behavior. • Managers at every level perform ten roles, which are grouped into informational roles, interpersonal roles, and decisional roles. • As one aspect of his decisional role, New York City Police Commissioner Raymond W. Kelly allocates resources such as money, technology, and the time of street cops and investigators. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Managing in Small Businesses and Nonprofit Organizations WITT/SIPA/Newscom Small businesses are growing in importance. Hundreds of small businesses open every month, but the environment for small business today is highly complicated. Chapter 6 provides detailed information about managing in small businesses and entrepreneurial startups. One interesting finding is that managers in small businesses tend to emphasize roles different from those of managers in large corporations. Managers in small companies often see their most important role as that of spokesperson because they must promote the small, growing company to the outside world. The entrepreneur role is also critical in small businesses because managers have to be innovative and help their organizations develop new ideas to remain competitive. At LivingSocial, for example, founder and CEO Tim O’Shaughnessy spends a lot of his time promoting the rapidly growing daily-deal site and talking with department heads about potential new products and services.68 Smallbusiness managers tend to rate lower on the leader role and on information-processing roles, compared with their counterparts in large corporations. Nonprofit organizations also represent a major application of management talent.69 Organizations such as the Salvation Army, Nature Conservancy, Greater Chicago Food Depository, Girl Scouts, and Cleveland Orchestra all require excellent management. The functions of planning, organizing, leading, and controlling apply to nonprofits just as they do to business organizations, and managers in nonprofit organizations use similar skills and perform similar activities. The primary difference is that managers in businesses direct their activities toward earning money for the company and its owners, whereas managers in nonprofits direct their efforts toward generating some kind of social impact. The characteristics and needs of nonprofit organizations created by this distinction present unique challenges for managers.70 Financial resources for government and charity nonprofit organizations typically come from taxes, appropriations, grants, and donations rather than from the sale of products or services to customers. In businesses, managers focus on improving the organiConcept Connection zation’s products and services to increase sales revenues. In nonprofits, however, services are typically provided to nonpaying clients, and a major problem for many organizations is securing a steady stream of funds to continue operating. Nonprofit managers, committed to serving clients with limited resources, must focus on keeping organizational costs as low as possible.71 Donors generally want their money to go directly to helping clients rather than for overhead costs. If nonprofit managers can’t demonstrate a highly efficient use of resources, they might have a hard time securing additional donations or government appropriations. Although the SarbanesDespite having launched and sold several successful start-ups already, San Oxley Act (the 2002 corporate governance Francisco–based small business owner Loïc Le Meur is still a hands-on kind of manager. His daily blog about the blogosphere and the Web in general reform law) doesn’t apply to nonprofits, is read by hundreds of thousands of people worldwide, and he is the chief for example, many are adopting its guideorganizer behind Europe’s largest annual tech conference, LeWeb. lines, striving for greater transparency and Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 29 1 Introduction Chapter 1 The World of Innovative Management 30 Part 1 Introduction to Management accountability to boost credibility with constituents and be more competitive when seeking funding.72 In addition, some types of nonprofit organizations, such as hospitals and private universities that obtain revenues from selling services to clients, do have to contend with a bottom line in the sense of having to generate enough revenues to cover expenses, so managers often struggle with the question of what constitutes results and effectiveness. It is easy to measure revenues compared to expenses, but the metrics of success in nonprofits are typically much more ambiguous. Managers have to measure intangibles such as “improve public health,” “upgrade the quality of education,” or “increase appreciation for the arts.” This intangible nature also makes it more difficult to gauge the performance of employees and managers. An added complication is that managers in some types of nonprofits depend on volunteers and donors who cannot be supervised and controlled in the same way that a business manager deals with employees. Many people who move from the corporate world to a nonprofit are surprised to find that the work hours are often longer and the stress greater than in their previous management jobs.73 The roles defined by Mintzberg also apply to nonprofit managers, but they may differ somewhat. We might expect managers in nonprofit organizations to place more emphasis on the roles of spokesperson (to “sell” the organization to donors and the public), leader (to build a mission-driven community of employees and volunteers), and resource allocator (to distribute government resources or grant funds that are often assigned top-down). Managers in all organizations—large corporations, small businesses, and nonprofit organizations—carefully integrate and adjust the management functions and roles to meet challenges within their own circumstances and keep their organizations healthy. Remember This • Good management is just as important for small businesses and nonprofit organizations as it is for large corporations. • Managers in these organizations adjust and integrate the various management functions, activities, and roles to meet the unique challenges they face. • Managers in small businesses often see their most important roles as being a spokesperson for the business and acting as an entrepreneur. • Managers in nonprofit organizations direct their efforts toward generating some kind of social impact rather than toward making money for the organization. • Managers in nonprofit organizations often struggle with what constitutes effectiveness. Ch1 Discussion Questions 1. How do you feel about having management responsibilities in today’s world, characterized by uncertainty, ambiguity, and sudden changes or threats from the environment? Describe some skills and competencies that you think are important to managers working in these conditions. 2. Assume that you are a project manager at a biotechnology company, working with managers from research, production, and marketing on a major product modification. You notice that every memo you receive from the marketing manager has been copied to senior management. At every company function, she spends time talking to the big shots. You are also aware that sometimes when you and the other project members are slaving away over the project, she is playing golf with senior managers. What is your evaluation of her behavior? As project manager, what do you do? Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 31 3. Jeff Immelt, CEO of GE, tweeted for the first time in September 2012, prompting this response: “@JeffImmelt how come my grandfather got on twitter before you?” Do you think managers should use Twitter and other social media? Can you be an effective manager today without using new media? Why? 4. Why do some organizations seem to have a new CEO every year or two, whereas others have top leaders who stay with the company for many years (e.g., John Chambers at Cisco)? What factors about the manager or about the company might account for this difference? 5. Think about the highly publicized safety problems at General Motors (GM). One observer said that a goal of efficiency had taken precedence over a goal of quality within this company. Do you think managers can improve both efficiency and effectiveness simultaneously? Discuss. How do you think GM’s leaders should respond to the safety situation? 6. You are a bright, hard-working, entry-level manager who fully intends to rise up through the ranks. Your performance evaluation gives you high marks for your 7. 8. 9. 10. technical skills, but low marks when it comes to people skills. Do you think people skills can be learned, or do you need to rethink your career path? If people skills can be learned, how would you go about doing it? If managerial work is characterized by variety, fragmentation, and brevity, how do managers perform basic management functions such as planning, which would seem to require reflection and analysis? A college professor told her students, “The purpose of a management course is to teach students about management, not to teach them to be managers.” Do you agree or disagree with this statement? Discuss. Discuss some of the ways that organizations and jobs have changed over the past ten years. What changes do you anticipate over the next ten years? How might these changes affect the manager’s job and the skills that a manager needs to be successful? How might the teaching of a management course be designed to help people make the transition from individual performer to manager in order to prepare them for the challenges they will face as new managers? Ch1 Apply Your Skills: Experiential Exercise Management Aptitude Questionnaire Rate each of the following questions according to the following scale: 1 I am never like this. 2 I am rarely like this. 3 I am sometimes like this. 4 I am often like this. 5 I am always like this. 1. When I have a number of tasks or homework to do, I set priorities and organize the work around deadlines. 1 2 3 4 5 2. Most people would describe me as a good listener. 1 2 3 4 5 3. When I am deciding on a particular course of action for myself (such as hobbies to pursue, languages to study, which job to take, or special projects to be involved in), I typically consider the long-term (three years or more) implications of what I would choose to do. 1 2 3 4 5 6. When I have a project or assignment, I really get into the details rather than the “big picture” issues. 1 2 3 4 5 7. I would rather sit in front of my computer than spend a lot of time with people. 1 2 3 4 5 8. I try to include others in activities or discussions. 1 2 3 4 5 9. When I take a course, I relate what I am learning to other courses I took or concepts I learned elsewhere. 1 2 3 4 5 10. When somebody makes a mistake, I want to correct the person and let her or him know the proper answer or approach. 1 2 3 4 5 11. I think it is better to be efficient with my time when talking with someone, rather than worry about the other person’s needs, so that I can get on with my real work. 1 2 3 4 5 4. I prefer technical or quantitative courses rather than those involving literature, psychology, or sociology. 1 2 3 4 5 12. I have a long-term vision of career, family, and other activities and have thought it over carefully. 1 2 3 4 5 5. When I have a serious disagreement with someone, I hang in there and talk it out until it is completely resolved. 1 2 3 4 5 13. When solving problems, I would much rather analyze some data or statistics than meet with a group of people. 1 2 3 4 5 Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 1 Introduction Chapter 1 The World of Innovative Management 32 Part 1 Introduction to Management 14. When I am working on a group project and someone doesn’t pull a fair share of the load, I am more likely to complain to my friends rather than confront the slacker. 1 2 3 4 5 Scoring and Interpretation Subtract your scores for questions 6, 10, 14, and 17 from the number 6, and then add the total points for the following sections: 15. Talking about ideas or concepts can get me really enthusiastic or excited. 1 2 3 4 5 2, 5, 8, 10, 14, 17 Human skills total score _____ 16. The type of management course for which this book is used is really a waste of time. 1 2 3 4 5 17. I think it is better to be polite and not hurt people’s feelings. 1 2 3 4 5 1, 3, 6, 9, 12, 15 Conceptual skills total score _____ 4, 7, 11, 13, 16, 18 Technical skills total score _____ These skills are three of the skills needed to be a good manager. Ideally, a manager should be strong (though not necessarily equal) in all three. Anyone noticeably weaker in any of these skills should take courses and read to build up that skill. For further background on the three skills, please refer to the explanation on pages 12–14. 18. Data and things interest me more than people. 1 2 3 4 5 Ch1 Apply Your Skills: Small Group Breakout Your Best and Worst Managers Step 1. On your own, think of two managers that you have had—the best and the worst. The managers could be anyone who served as an authority figure over you, including an instructor, a boss at work, a manager of a student organization, a leader of a student group, a coach, a volunteer committee in a nonprofit organization, and so on. Think carefully about the specific behaviors that made each manager the best or the worst and write down what that manager did. The best manager I ever had did the following: _______________________________________ _______________________________________ _______________________________________ _______________________________________ The worst manager I ever had did the following: _______________________________________ _______________________________________ _______________________________________ _______________________________________ Step 2. Divide into groups of four to six members. Each person should share his or her experiences, one at a time. Write on a sheet or whiteboard separate lists of bestmanager and worst-manager behaviors. Step 3. Analyze the two lists. What themes or patterns characterize “best” and “worst” manager behaviors? What are the key differences between the two sets of behaviors? Step 4. What lessons does your group learn from its analysis? What advice or “words of wisdom” would you give managers to help them be more effective? Ch1 Apply Your Skills: Ethical Dilemma Can Management Afford to Look the Other Way?74 Harry Rull had been with Shellington Pharmaceuticals for 30 years. After a tour of duty in the various plants and seven years overseas, Harry was back at headquarters, looking forward to his new role as vice president of U.S. marketing. Two weeks into his new job, Harry received some unsettling news about one of the managers that he supervised. During a casual lunch conversation, Sally Barton, the director of human resources, mentioned that Harry should expect a phone call about Roger Jacobs, manager of new product development. Jacobs had a history of being “pretty horrible” to his subordinates, she said, and one disgruntled employee asked to speak to someone in senior management. After lunch, Harry did some follow-up work. Jacobs’s performance reviews were stellar, but his personnel file also contained a large number of notes documenting charges of Jacobs’s mistreatment of subordinates. The complaints ranged from “inappropriate and derogatory remarks” to Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 33 charges of sexual harassment (which were subsequently dropped). What was more disturbing was the fact that the number and the severity of the complaints had increased with each of Jacobs’s ten years with Shellington. When Harry questioned the company president about the issue, he was told, “Yeah, he’s had some problems, but you can’t just replace someone with an eye for new products. You’re a bottom-line guy; you understand why we let these things slide.” Not sure how to handle the situation, Harry met briefly with Jacobs and reminded him to “keep the team’s morale up.” Just after the meeting, Barton called to let him know that the problem that she’d mentioned over lunch had been worked out. However, she warned, another employee has now come forward, demanding that her complaints be addressed by senior management. What Would You Do? 1. Ignore the problem. Jacobs’s contributions to new product development are too valuable to risk losing him, and the problems over the past ten years have always worked themselves out anyway. There’s no sense starting something that could make you look bad. 2. Launch a full-scale investigation of employee complaints about Jacobs and make Jacobs aware that his documented history over the past ten years has put him on thin ice. 3. Meet with Jacobs and the employee to try to resolve the current issue, and then start working with Barton and other senior managers to develop stronger policies regarding sexual harassment and treatment of employees, including clear-cut procedures for handling complaints. Ch1 Apply Your Skills: Case for Critical Analysis SmartStyle Salons Jamika Westbrook takes pride in her position as salon manager for SmartStyle Salon, one of six local hair salons associated with a large retail store chain located in the Southeast and one of five chain store groups under the Gold Group umbrella. She oversees a staff of 30, including hairdressers, a nail technician, receptionists, shampoo assistants, and a custodian. She enjoys a reputation as a manager who works very hard and takes care of her people. Hairdressers want to work for her. Following the salon’s new-hire policy, Jamika began as a shampoo assistant and quickly became a top hairdresser in the company through a combination of skill, a large and loyal client base, and long hours at work. In 2007, retiring manager Carla Weems hand-picked Jamika as her successor, and the board quickly approved. Initially, the salon, located in a suburban mall, managed a strong, steady increase, holding its position as one of the corporate’s top performers. But economic woes hit the area hard, with increases in unemployment, mortgage woes, and foreclosures among current and potential customers. As families sought ways to save, the luxury of regular visits to the hair salon was among the first logical budget cuts. The past year has reflected this economic reality, and Jamika’s salon saw a sharp decrease in profits. Jamika’s stomach is in knots as she arrives at the salon on Monday. Scheduled to fly to Atlanta the next morning for a meeting at corporate, she fears potential staffing cuts, but more important, she fears the loss of opportunity to secure her dream job, replacing the retiring manager at Riverwood Mall, the top-performing salon located in an upscale area of the city. Distracted, Jamika walks past the receptionist, Marianne, who is busily answering the phones. Hanging up the phone, Marianne tells Jamika that Holly and Carol Jean, two popular hairdressers, called in sick, and Jamika now has to reschedule their clients. Jamika had denied their earlier request to travel out of town to attend a concert, and her irritation is obvious. She orders Marianne to call both women and instruct them that, when they return to work, they are to bring a doctor’s statement and a copy of any prescriptions that they were given. “They had better be sick!” Jamika shouts as she enters her office, slamming the door more forcefully than she intended. Startled employees and early-morning customers hear the outburst, and, after a momentary pause, they resumed their activities and quiet conversation, surprised by the show of managerial anger. Jamika knows she has let Holly and Carol Jean get away with unwarranted absences before and worries that she will do it again. She needs every head of hair that they can style to help the salon’s profit. Jamika takes a deep breath and sits at her desk, turning on the computer and checking e-mails, including one from the group manager reminding her to send the salon’s status report in advance of tomorrow’s meeting. She buzzes Marianne on the intercom to request final figures for the report on her desk by 1:00 p.m. Picking up the phone, she calls Sharon, a manager at another SmartStyle salon. “I really lost my cool in front of everyone, but I’m not apologizing,” Jamika admits, adding that she wished she had the guts to fire both stylists. “But this is not the day for that drama. I’ve got that report hanging over my head. I have no idea how to make things look better than they are, but I have to come up with something. Things look pretty dismal.” Sharon assures her that she did the best she could dealing with two “irresponsible” employees. “What will you do if they show up tomorrow with no doctor’s statement?” “I don’t know. I hope I scared them enough so that they’ll come in with something.” “I know you’re worried about the report and the effect it might have on the Riverwood job,” Sharon says. “But everyone knows you can’t control the economy and its effect on the business. Just focus on the positive. You’ll be fine.” At 10:30, as Jamika struggles to put the best possible spin on the report, she is paged to the receptionist desk to speak to an angry customer. “Another interruption,” Jamika fumes to herself. Just then, the door opens and top Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 1 Introduction Chapter 1 The World of Innovative Management 34 Part 1 Introduction to Management stylist/assistant manager Victoria Boone sticks her head into the office. “I know you’re busy with the report. I’ll handle this,” she says enthusiastically. “Thanks,” Jamika replies. No sooner has she handed off the irate client to Victoria than she second-guesses the decision. In addition to her talents as a hairdresser, Victoria had experience as the manager of a successful salon in another city before moving to the area. Recognizing her organizational and people skills, Jamika promoted Victoria to assistant manager soon after her arrival. Now each “I’ll handle this” remark by Victoria convinces Jamika that her assistant manager is positioning herself as a potential rival for the Riverwood job. Jamika appreciates her enthusiastic attitude, but she’s also trying to limit her opportunities to lead or appear too competent before staff, customers, and company officials. Jamika finds herself wanting to hide Victoria’s competence, and she has condescendingly reminded management that Victoria is a “great help to me.” Now, thinking of Victoria’s cheerful “I’ll handle this,” Jamika rises from her desk and marches to the door. No, Jamika thinks, I’ll take care of this personally. Questions 1. What positive and negative managerial characteristics does Jamika possess? 2. How do these traits help or hinder her potential to get the top position at the Riverwood Mall salon? 3. How do you think Jamika should have handled each of the incidents with Marianne? Holly and Carol Jean? Victoria? Ch1 On the Job Video Cases On the Job: The World of Innovative Management Questions 1.List the three broad management skill categories and explain which skills are needed most for each of the Camp Bow Wow leaders highlighted in the video. 2.Which activities at Camp Bow Wow require high efficiency? Which activities require high effectiveness? 3.List two activities that leaders at Camp Bow Wow perform daily, and identify which of the ten managerial roles discussed in the chapter figure prominently for each. Ch1 Endnotes 1. Steven Hyden, “The Winners’ History of Rock and Roll, Part 3: Bon Jovi,” Grantland ( January 21, 2013), http://www.grantland.com/story/_/id/8860424 /the-winners-history-rock-roll-part-3-bon-jovi (accessed August 15, 2013); Zack O’Malley Greenburg, “The World’s Highest-Paid Musicians 2011,” Forbes ( June 15, 2011), http://www.forbes.com/sites/zackomalley greenburg/2011/06/15/the-worlds-highest-paid -musicians/ (accessed August 14, 2013). 2. Quoted in Zach O’Malley Greenburg, “Jon Bon Jovi: Still Rockin, and Making a Killing,” Forbes.com (May 18, 2011), http://www.forbes.com/2011/05/17 /celebrity-100-11-jon-bon-jovi-kanye-west-bieber-still -rocking.html (accessed August 13, 2013). 3. This example is based on John Jurgensen, “A Rocker Tunes Up,” Wall Street Journal Online (February 7, 2013), http://online.wsj.com/article/SB1000142412788 7323951904578288213834313862.html (accessed August 14, 2013); Greenburg, “Jon Bon Jovi: Still Rockin, and Making a Killing”; and Hyden, “The Winners’ History of Rock and Roll, Part 3: Bon Jovi.” (The quote from Bon Jovi is from the Greenburg article.) 4. This discussion is based on ideas in Paul J. H. Schoemaker, Steve Krupp, and Samantha Howland, “Strategic Leadership: The Essential Skills,” Harvard Business Review ( January–February 2013): 131–134; Stephen Denning, “Masterclass: The Reinvention of Management,” Strategy & Leadership 39, no. 2 (2011): 9–17; Julian Birkinshaw and Jules Goddard, “What Is Your Management Model?” MIT Sloan Management Review (Winter 2009): 81–90; Paul McDonald, “It’s Time for Management Version 2.0: Six Forces Redefining the Future of Modern Management,” Futures (October 2011): 797ff; and Jeanne C. Meister and Karie Willyerd, “Leadership 2020: Start Preparing People Now,” Leadership Excellence ( July 2010): 5. 5. See Joshua Cooper Ramo, The Age of the Unthinkable: Why the New World Disorder Constantly Surprises Us and What We Can Do About It (New York: Little Brown, 2009); and Richard Florida, The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity (New York: Harper Collins, 2010). 6. Schoemaker, Krupp, and Howland, “Strategic Leadership: The Essential Skills.” Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 35 7. J. P. Donlon, “What, Put Your Customers Second? Are You Kidding?” (CEO Chronicles), Chief Executive (November–December 2010): 14–16; “HCL Technologies CEO, Vineet Nayar, Gets ‘Leader in the Digital Age’ Award at CeBIT 2011,” Entertainment Close-Up (March 11, 2011); Birkinshaw and Goddard, “What Is Your Management Model?”; Denning, “Masterclass: The Reinvention of Management”; and Traci L. Fenton, “Inspiring Democracy in the Workplace: From FearBased to Freedom-Centered Organizations,” Leader to Leader (Spring 2012): 57–63. 8. “What Do Managers Do?” The Wall Street Journal Online., http://guides.wsj.com/management/developing -a-leadership-style/what-do-managers-do/ (accessed August 11, 2010); article adapted from Alan Murray, The Wall Street Journal Essential Guide to Management (New York: Harper Business, 2010). 9. Kate Linebaugh, “The New GE Way: Go Deep, Not Wide,” The Wall Street Journal (March 7, 2012), B1. 10. Christopher S. Stewart, “Oprah Struggles to Build Her Network,” The Wall Street Journal (May 7, 2012), A1; “Oprah Strikes Exclusive Multi-Year Partnership with Tyler Perry,” press release, October 2, 2012, http://www .oprah.com/pressroom/Oprah-Strikes-Partnership -with-Tyler-Perry (accessed May 11, 2014). 11. Jeff Bennett and Neal E. Boudette, “Boss Sweats Details of Chrysler Revival,” The Wall Street Journal ( January 31, 2011), A1. 12. Suzanne Kapner, “Citi’s CEO Is Keeping Score,” The Wall Street Journal (March 5, 2013), C1. 13. Ed O’Keefe, “Lieberman Calls for Wider Inquiry into Secret Service Scandal,” The Washington Post (April 23, 2012), A3; Laurie Kellman and Alicia A. Caldwell, “Inquiry Hears of Wider Secret Service Misbehavior,” The Salt Lake Tribune (May 25, 2012); and “Secret Service Toughens Agent Conduct Rules After Prostitution Scandal: Political Notebook,” The Boston Globe (April 28, 2012), A8. 14. Anton Troianovski, “Apps: The New Corporate CostCutting Tool,” The Wall Street Journal Online (March 5, 2013), http://online.wsj.com/article/SB10001424127 887324678604578342690461080894.html (accessed August 14, 2013). 15. Ellen McGirt. “05: Square, For Making Magic Out of the Mercantile,” Fast Company (March 2012), 82–85, 146–147 (part of the section, “The World’s 50 Most Innovative Companies”). 16. Based on Lauren A. E. Schuker, “Movie Budget Lesson #1: Skip the Fur,” The Wall Street Journal ( July 15, 2010), B1; Brooks Barnes, “Animation Meets Economic Reality,” The New York Times (April 4, 2011), B1; and Allison Corneau, “The Lorax Tops Weekend Box Office,” US Weekly (March 4, 2012), www.usmagazine .com/entertainment/news/the-lorax-tops-weekend -box-office-201243 (accessed June 12, 2012). 17. Aaron O. Patrick, “EMI Deal Hits a Sour Note,” The Wall Street Journal, August 15, 2009. 18. Robert L. Katz, “Skills of an Effective Administrator,” Harvard Business Review 52 (September–October 1974): 90–102. 19. David Sacks, “The Way I Work: Yammer,” Inc. (November 2011): 122–124. 20. Sue Shellenbarger, “From Our Readers: The Bosses That Drove Me to Quit My Job,” The Wall Street Journal, February 7, 2000; and Re-engaging with Engagement: Views from the Boardroom on Employee Engagement, Study by the Economist Intelligence Unit (2010), as reported in Thomas O. Davenport and Stephen D. Harding, “The New Manager Manifesto,” People & Strategy 35, no. 1 (2012): 24–31. 21. Linda A. Hill and Kent Lineback, “Being the Leader: Observe Three Imperatives,” Leadership Excellence (November 2012): 15–16; Boris Groysberg, L. Kevin Kelly, and Bryan MacDonald, “The New Path to the C-Suite,” Harvard Business Review (March 2011): 60–68; Jeanne C. Meister and Karie Willyerd, “Leadership 2020: Start Preparing People Now,” Leadership Excellence ( July 2010): 5; Neena Sinha, N. K. Kakkar, and Vikas Gupta, “Uncovering the Secrets of the Twenty-First-Century Organization,” Global Business and Organizational Excellence ( January–February 2012): 49–63; and Rowena Crosbie, “Learning the Soft Skills of Leadership,” Industrial and Commercial Training, 37, no. 1 (2005). 22. Adam Bryant, “The Quest to Build a Better Boss,” The New York Times (March 13, 2011), BU1. 23. Scott Tonidandel, Phillip W. Braddy, and John W. Fleenor, “Relative Importance of Managerial Skills for Predicting Effectiveness,” Journal of Managerial Psychology 27, no. 6 (2012): 636–655. 24. William A. Gentry, Lauren S. Harris, Becca A. Baker, and Jean Brittain Leslie, “Managerial Skills: What Has Changed Since the Late 1980s?” Leadership and Organization Development Journal 29, no. 2 (2008): 167–181. 25. Troy V. Mumford, Michael A. Campion, and Frederick P. Morgeson, “The Leadership Skills Strataplex: Leadership Skills Requirements across Organizational Levels,” The Leadership Quarterly 18 (2007): 154–166. 26. Nanette Byrnes and Roger O. Crockett, “An Historic Succession at Xerox,” BusinessWeek ( June 8, 2009): 18–22. 27. Clinton O. Longenecker, Mitchell J. Neubert, and Laurence S. Fink, “Causes and Consequences of Managerial Failure in Rapidly Changing Organizations,” Business Horizons 50 (2007): 145–155. 28. Damian Paletta and Dionne Searcey, “Inside IRS Unit Under Fire,” The Wall Street Journal (May 25, 2013), A1; and Nicholas Confessore, David Kocieniewski, and Michael Luo, “Confusion and Staff Troubles Rife at I.R.S. Office in Ohio,” The New York Times Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 1 Introduction Chapter 1 The World of Innovative Management 36 Part 1 Introduction to Management 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. (May 18, 2013), http://www.nytimes.com/2013/05/19 /us/politics/at-irs-unprepared-office-seemed-unclear -about-the-rules.html?pagewanted=all&_r=0 (accessed August 15, 2013). Sydney Finkelstein, “The Five Worst CEOs of 2012,” The Washington Post, December 18, 2012, http://articles .washingtonpost.com/2012-12-18/national/35907884 _1_bankia-spanish-banks-rodrigo-rato (accessed December 20, 2012); and Josh Williams, “Why Ex-Xbox Boss Don Mattrick May Be Zynga’s Savior,” VentureBeat.com, July 10, 2013, http://venturebeat.com/2013/07/10 /why-ex-xbox-boss-don-mattrick-may-be-zyngas-savior/ (accessed September 11, 2013). Longenecker, Neubert, and Fink, “Causes and Consequences of Managerial Failure in Rapidly Changing Organizations.” Eileen Sheridan, “Rise: Best Day, Worst Day,” The Guardian, September 14, 2002. Heath Row, “Force Play” (Company of Friends column), Fast Company (March 2001): 46. Rani Molla, “Meet the Women CEOs of the Fortune 500,” The Wall Street Journal, March 7, 2014, http:// blogs.wsj.com/atwork/2014/03/07/meet-the-women -ceos-of-the-fortune-500/ (accessed May 11, 2014). A. I. Kraut, P. R. Pedigo, D. D. McKenna, and M. D. Dunnette, “The Role of the Manager: What’s Really Important in Different Management Jobs,” Academy of Management Executive 19, no. 4 (2005): 122–129. Christopher A. Bartlett and Sumantra Ghoshal, “Changing the Role of Top Management: Beyond Systems to People,” Harvard Business Review (May–June 1995): 132–142; and Sumantra Ghoshal and Christopher A. Bartlett, “Changing the Role of Top Management: Beyond Structure to Processes,” Harvard Business Review ( January–February 1995): 86–96. Lynda Gratton, “The End of the Middle Manager,” Harvard Business Review ( January–February 2011): 36. Melissa Korn, “What It’s Like Being a Middle Manager Today; Pushed to Do More with Less, Today’s Midlevel Managers Try to Get By,” The Wall Street Journal (August 6, 2013), B1; Paul Osterman, “Recognizing the Value of Middle Management,” Ivey Business Journal (November–December 2009), http://www.iveybusiness journal.com/article.asp?intArticle_id=866; Lisa Haneberg, “Reinventing Middle Management,” Leader to Leader (Fall 2005): 13–18; Quy Nguyen Huy, “In Praise of Middle Managers,” Harvard Business Review (September 2003): 72–79; Rosabeth Moss Kanter, On the Frontiers of Management (Boston: Harvard Business School Press, 2003). “Using Their Own Words, Middle Managers Describe the Nature of Their Jobs,” The Wall Street Journal (August 7, 2013), B9. Ibid. Reported in Ray Fisman, “In Defense of Middle Management,” The Washington Post, October 16, 2010, www.washingtonpost.com/wp-dyn/content /article/2010/10/16/AR2010101604266_pf.html (accessed June 13, 2012). 41. Miles Brignall, “Rise; Launch Pad: The Retailer; Alistair Boot, an Assistant Manager at the John Lewis Store in Cheadle, Talks to Miles Brignall,” The Guardian, October 4, 2003. 42. Fisman, “In Defense of Middle Management.” 43. Henry Mintzberg, Managing (San Francisco: BerrettKohler Publishers, 2009); Mintzberg, The Nature of Managerial Work (New York: Harper & Row, 1973); and Mintzberg, “Rounding Out the Manager’s Job,” Sloan Management Review (Fall 1994): 11–26. 44. Robert E. Kaplan, “Trade Routes: The Manager’s Network of Relationships,” Organizational Dynamics (Spring 1984): 37–52; Rosemary Stewart, “The Nature of Management: A Problem for Management Education,” Journal of Management Studies 21 (1984): 323–330; John P. Kotter, “What Effective General Managers Really Do,” Harvard Business Review (November– December 1982): 156–167; and Morgan W. McCall, Jr., Ann M. Morrison, and Robert L. Hannan, “Studies of Managerial Work: Results and Methods,” Technical Report No. 9, Center for Creative Leadership, Greensboro, NC, 1978. 45. Alison M. Konrad, Roger Kashlak, Izumi Yoshioka, Robert Waryszak, and Nina Toren, “What Do Managers Like to Do? A Five-Country Study,” Group and Organizational Management 26, no. 4 (December 2001): 401–433. 46. For a review of the problems faced by first-time managers, see Linda A. Hill and Kent Lineback, “Being the Leader: Observe Three Imperatives,” Leadership Excellence (November 2012): 15–16; Linda A. Hill, “Becoming the Boss,” Harvard Business Review ( January 2007): 49–56; Loren B. Belker and Gary S. Topchik, The FirstTime Manager: A Practical Guide to the Management of People, 5th ed. (New York: AMACOM, 2005); J. W. Lorsch and P. F. Mathias, “When Professionals Have to Manage,” Harvard Business Review ( July–August 1987): 78–83; R. A. Webber, Becoming a Courageous Manager: Overcoming Career Problems of New Managers (Englewood Cliffs, NJ: Prentice Hall, 1991); D. E. Dougherty, From Technical Professional to Corporate Manager: A Guide to Career Transition (New York: Wiley, 1984); J. Falvey, “The Making of a Manager,” Sales and Marketing Management (March 1989): 42–83; M. K. Badawy, Developing Managerial Skills in Engineers and Scientists: Succeeding as a Technical Manager (New York: Van Nostrand Reinhold, 1982); and M. London, Developing Managers: A Guide to Motivating and Preparing People for Successful Managerial Careers (San Francisco, CA: Jossey-Bass, 1985). 47. Based on Evelyn Rusli, Nicole Perlroth, and Nick Bilton, “The Hoodie amid the Pinstripes: As Facebook Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 37 48. 49. 50. 51. 52. 53. 54. 55. 56. 57. 58. 59. 60. 61. 62. 63. IPO Nears, Is Its Chief up to Running a Public Company?” International Herald Tribune, May 14, 2012, 17. This discussion is based on Linda A. Hill, Becoming a Manager: How New Managers Master the Challenges of Leadership, 2d ed. (Boston: Harvard Business School Press, 2003), 6–8; and Hill, “Becoming the Boss.” See also the “Boss’s First Steps” sidebar in Erin White, “Learning to Be the Boss,” The Wall Street Journal, November 21, 2005, http://online.wsj.com/news /articles/SB113252950779302595 (accessed May 11, 2014); and Belker and Topchik, The First-Time Manager. Quoted in Eileen Zimmerman, “Are You Cut Out for Management?” (Career Couch column), The New York Times, January 15 2011, www.nytimes .com/2011/01/16/jobs/16career.html (accessed June 14, 2012). Hill and Lineback, “Being the Leader.” Mintzberg, Managing, 17–41. Study reported in Rachel Emma Silverman, “Where’s The Boss? Trapped in a Meeting,” The Wall Street Journal, February 14, 2012, http://online.wsj.com/article /SB100014240529702046426045772150135045675 48.html (accessed June 14, 2012). Mintzberg, Managing, pp. 17–41. Based on Allan Halcrow, “A Day in the Life of Kathy Davis: Just Another Day in HR,” Workforce Management 77, no. 6 ( June 1998): 56–62. Mintzberg, Managing, pp. 17–41. Carol Hymowitz, “Packed Calendars Rule,” The Asian Wall Street Journal, June 16, 2009; and “The 18-Hour Day,” The Conference Board Review (March–April 2008): 20. Adam Shell, “CEO Profile: Casting a Giant (New Jersey) Net,” USA TODAY, August 25, 2008; Matthew Boyle and Jia Lynn Yang, “All in a Day’s Work,” Fortune (March 20, 2006): 97–104. Korn, “What It’s Like Being a Middle Manager Today.” Frankki Bevins and Aaron De Smet, “Making Time Management the Organization’s Priority,” McKinsey Quarterly ( January 2013), http://www.mckinsey.com /insights/organization/making_time_management _the_organizations_priority (accessed August 19, 2013). “Four CEOs’ Tips on Managing Your Time,” The Wall Street Journal, February 14, 2012, http://online.wsj .com/article/SB1000142405297020488330457722155 1714492724.html (accessed June 14, 2012). Bevins and De Smet, “Making Time Management the Organization’s Priority”; A. Garrett, “Buying Time to Do the Things That Really Matter,” Management Today ( July 2000): 75; and Robert S. Kaplan, “What to Ask the Person in the Mirror,” Harvard Business Review ( January 2007): 86–95. Mintzberg, Managing; Lance B. Kurke and Howard E. Aldrich, “Mintzberg Was Right! A Replication and Extension of The Nature of Managerial Work,” Management Science 29 (1983): 975–984; Cynthia M. Pavett and Alan W. Lau, “Managerial Work: The Influence of Hierarchical Level and Functional Specialty,” Academy of Management Journal 26 (1983): 170–177; and Colin P. Hales, “What Do Managers Do? A Critical Review of the Evidence,” Journal of Management Studies 23 (1986): 88–115. 64. Monica Langley, “Chief of Embattled Boeing Steers Clear of the Spotlight,” The Wall Street Journal (February 22, 2013): A1; and Daniel Michaels and Andy Pasztor, “Large Boeing Buyer Praises Communication,” The Wall Street Journal ( January 22, 2013), http://online.wsj.com /article/SB10001424127887324624404578257120942 399436.html (accessed August 19, 2013). 65. Naween Mangi, “Convoys and Patdowns: A Day at the Office in Pakistan,” Bloomberg Businessweek ( July 25–July 31, 2011): 11–13. 66. Joseph Goldstein, “City Homicides Drop Sharply, Again; Police Cite New Antigang Strategy,” The New York Times ( June 28, 2013), http://www.nytimes .com/2013/06/29/nyregion/city-homicides-drop -sharply-again-police-cite-new-antigang-strategy.html ?_r=0 (accessed August 19, 2013); and David Whitford, “Does Ray Kelly Have the World’s Toughest Job?” Fortune (October 29, 2012): 152–160. 67. Guy Chazan and Monica Langley, “Dudley Faces Daunting To-Do List,” The Wall Street Journal Europe, July 27, 2010. 68. Tim O’Shaughnessy, “The Way I Work: LivingSocial,” Inc. (March 2012): 104–108. 69. Jean Crawford, “Profiling the Non-Profit Leader of Tomorrow,” Ivey Business Journal (May–June 2010), www.iveybusinessjournal.com/topics/leadership /profiling-the-non-profit-leader-of-tomorrow (accessed June 14, 2012). 70. The following discussion is based on Peter F. Drucker, Managing the Non-Profit Organization: Principles and Practices (New York: HarperBusiness, 1992); and Thomas Wolf, Managing a Nonprofit Organization (New York: Fireside/Simon & Schuster, 1990). 71. Christine W. Letts, William P. Ryan, and Allen Grossman, High Performance Nonprofit Organizations (New York: Wiley & Sons, 1999), pp. 30–35. 72. Carol Hymowitz, “In Sarbanes-Oxley Era, Running a Nonprofit Is Only Getting Harder,” The Wall Street Journal, June 21, 2005; and Bill Birchard, “Nonprofits by the Numbers,” CFO ( June 2005): 50–55. 73. Eilene Zimmerman, “Your True Calling Could Suit a Nonprofit” (interview, Career Couch column), The New York Times, April 6, 2008, http://www.nytimes .com/2008/04/06/jobs/06career.html?_r=0 (accessed May 11, 2014). 74. Based on Doug Wallace, “A Talent for Mismanagement: What Would You Do?” Business Ethics 2 (November– December 1992): 3–4. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 1 Introduction Chapter 1 The World of Innovative Management Par t 1 Chapter 2 © Thienthongthai/Shutterstock.com Are You a New-Style or an Old-Style Manager? The Historical Struggle The Things of Production Versus the Humanity of Production Is Social Business the Answer? Classical Perspective Scientific Management Bureaucratic Organizations Administrative Principles Humanistic Perspective Early Advocates Human Relations Movement New Manager Self-Test: Evolution of Style Human Resources Perspective Behavioral Sciences Approach Management Science Recent Historical Trends Systems Thinking Contingency View Innovative Management Thinking Into the Future Contemporary Management Tools Managing the Technology-Driven Workplace Managing the People-Driven Workplace Learning Outcomes Chapter Outline The Evolution of Management Thinking After studying this chapter, you should be able to: 1. Summarize how historical forces influence the practice of management. 2. Explain how social business is bridging the historical struggle between managing the “things of production” and the “humanity of production.” 3. Describe the major components of the classical and humanistic management perspectives. 4. Discuss the management science approach and its current use in organizations. 5. Explain the major concepts of systems thinking and the contingency view. 6. Provide examples of contemporary management tools and explain why these trends change over time. 7. Describe the management changes brought about by a technologydriven workplace, including the role of big data analytics and supply chain management. 8. Explain how organizations are implementing the ideas of bossless workplaces and employee engagement to facilitate a people-driven workplace. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 39 1. Supervise my subordinates closely to get better work from them. __________ __________ 2. Set the goals and objectives for my subordinates and sell them on the merits of my plans. __________ __________ 3. Set up controls to ensure that my subordinates are getting the job done. __________ __________ 4. Make sure that my subordinates’ work is planned out for them. __________ __________ 5. Check with my subordinates daily to see if they need any help. __________ __________ 6. Step in as soon as reports indicate that progress on a job is slipping. __________ __________ 7. Push my people if necessary in order to meet schedules. __________ __________ 8. Have frequent meetings to learn from others what is going on. __________ __________ Scoring And Interpretation: Add the total number of “Mostly True” answers and mark your score on the scale below. Theory X tends to be “old-style” management and Theory Y “new-style” because the styles are based on different assumptions about people. To learn more about these assumptions, you can refer to Exhibit 2.4 later in this chapter and review the assumptions related to Theory X and Theory Y. Strong Theory X assumptions are typically considered inappropriate for today’s workplace. Where do you fit on the X-Y scale? Does your score reflect your perception of yourself as a current or future manager? Theory X 10 X-Y Scale 5 0 Theory Y W hen members of Sonya Green’s customer support team at Git-Hub, a collaboration software company in San Francisco, want to change a procedure, they just do it. No need to check with Green, who is ostensibly a team leader. Green is what Git-Hub refers to as a “primarily responsible person (PRP).” The company avoids the term manager because top executives here expect and assume that people can manage themselves.2 It is an extreme Theory Y approach being adopted by a number of companies that are embracing the trend toward less-hierarchical, even bossless, organizations (Theory Y will be explained in detail later in the chapter). At least 18 organizations around the world, including French automotive components manufacturer FAVI, tomato processor Morning Star, based in Woodland, California, and Spain’s diversified Mondragon Corporation, are operated as primarily bossless workplaces.3 Although some management and human resource (HR) professionals and scholars question whether the bossless trend will last for long,4 it is interesting to note that some of these companies have been operating without traditional bosses for decades. When Jean-François Zobrist took over as CEO of FAVI in 1983, he eliminated two things: the personnel department and the bosses. “I have no idea what people are doing,” Zobrist told Fast Company magazine. He believes that since Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment Mostly False 3 Planning Mostly True 4 OOrganizing rganizing Read each statement carefully and rate each one Mostly True or Mostly False, to reflect the extent to which you would use that behavior. 5 Le a d i n g Instructions: The following are various behaviors in which a manager may engage when relating to subordinates. 6 Controlling Are You a New-Style or an Old-Style Manager?1 Introduction 1 40 Part 1 Introduction to Management Go to the “Small Group Breakout” on page 65, which pertains to how historical events and forces shape the lives of individuals. the people on the front lines are the ones with the expertise to do the work, they are capable of working without someone looking over their shoulders.5 Some organizations will continue to operate with little or no hierarchy, and others will move toward a more hierarchical structure. Managers are always on the lookout for fresh ideas, innovative management approaches, and new tools and techniques. Management philosophies and organizational forms change over time to meet new needs and respond to current challenges. The workplace of today is different from what it was 50 years ago— indeed, from what it was even 10 years ago—yet historical concepts form the backbone of management education.6 In addition, some management practices that seem modern have actually been around for a long time. Techniques can gain and lose popularity because of shifting historical forces and the persistent need to balance human needs with the needs of production activities.7 This chapter provides a historical overview of the ideas, theories, and management philosophies that have contributed to making the workplace what it is today. The final section of the chapter looks at some recent trends and current approaches that build on this foundation of management understanding. This foundation illustrates that the value of studying management lies not in learning current facts and research, but in developing a perspective that will facilitate the broad, long-term view needed for management success. The Historical Struggle Studying history doesn’t mean merely arranging events in chronological order; it means developing an understanding of the impact of societal forces on organizations. Studying history is a way to achieve strategic thinking, see the big picture, and improve conceptual skills. Social, political, and economic forces in the broader society influence organizations and the practice of management over time.8 Social forces refer to those aspects of a culture that guide and influence relationships among people. What do people value? What are the standards of behavior among people? These forces shape what is known as the social contract, which refers to the unwritten, common rules and perceptions about relationships among people and between employees and management. Political forces refer to Drop Back and Punt Glenn Rink’s innovative product—popcornlike sponges for absorbing oil spills—received a cool reception in the 1990s. Corporate skeptics said that traditional skimming of oil off water remained the preferred choice for disaster cleanup. Blocked by resistance to his product, Rink, founder of Abtech Industries, followed the historic and time-honored tradition of football teams, which sometimes need to drop back and punt before they can go on offense again. Rink decided to focus on smaller-scale disasters instead. For more than a decade, Abtech Industries Green Power built a reputation for offering low-cost alternatives to address the cleanup needs of cities struggling with a variety of water pollution problems. The strategy paid off. In 2011, a revitalized Abtech, maker of the Smart Sponge Plus, partnered with the huge company Waste Management Inc. as the exclusive North American distributor to cities, and oil cleanup orders began pouring in. To date, Smart Sponge Plus has been used in more than 15,000 spill locations worldwide. Source: “Innovation #71: Glenn Rink, Founder of Abtech Industries,” Fast Company (June 2012): 136 (part of “The 100 Most Creative People in Business 2012,” pp. 78–156). Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 41 Chapter 2 The Evolution of Management Thinking 2.1 1 Management Perspectives Over Time Introduction exhibit The People-Driven Workplace (Bossless) Social Business (Social Media) The Technology - Driven Workplace (Big Data) Total Quality Management Contingency View Systems Thinking Management Science Perspective Humanistic Perspective Classical Perspective 1870 1880 1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 2020 the influence of political and legal institutions on people and organizations. Some managers expect increasing government regulation in the coming years, for example, which will strongly affect organizations.9 Economic forces pertain to the availability, production, and distribution of resources in a society. Governments, military agencies, churches, schools, and business organizations in every society need resources to achieve their goals, and economic forces influence the allocation of scarce resources. Management practices and perspectives vary in response to social, political, and economic forces in the larger society. Exhibit 2.1 illustrates the evolution of significant management perspectives over time. The timeline reflects the dominant time period for each approach, but elements of each are still used in today’s organizations.10 The Things of Production Versus of P roduction the Humanity One observation from looking at the timeline in Exhibit 2.1 is that there has long been a struggle within management to balance “the things of production” and “the humanity of production.”11 When forces either outside or within the organization suggest a need for change to improve efficiency or effectiveness, managers have often responded with a technology or numbers-oriented solution that would make people little more than a cog in a big machine. For instance, as the United States shifted from a world of small towns and small businesses to an industrialized network of cities and factories in the late nineteenth century, people began looking at management as a set of scientific practices that could be measured, studied, and improved with machinelike precision (the classical perspective). Frederick Taylor wrote that “the best management is a true science, resting upon clearly defined laws, rules, and principles.” By the 1920s, there was a minor rebellion against this emphasis on the quantifiable with a call for more attention to human and social needs (the humanistic perspective). In the first issue of the Harvard Business Review (1922), Dean Wallace B. Donham wrote that the “development, strengthening, and multiplication Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 42 Part 1 Introduction to Management Concept Connection © iStockphoto.com/Blend_Images of socially-minded business men is the central problem of business.”12 This dilemma—the scientific numbers-driven push for greater productivity and profitability and the call for more humanistic, people-oriented management—has continued to the present day. Is Social Business the Answer? Social business, which refers to using social media technologies for interacting with and facilitating communication and collaboration among employees, customers, and other stakeholders, is one current answer to the historical struggle. Social media programs include company online community pages, wikis for virtual collaboration, social media Social media initiatives, such as setting up a Facebook page or Twitter account, have become commonplace among businesses sites such as Facebook or LinkedIn, video channels such large and small. However, all businesses need to keep track of as YouTube, microblogging platforms such as Twitter, and how these steps are affecting the business. Some results—such company online forums. as customer sentiment and goodwill—are hard to measure, For the first time, a new technology (thing of production) while other results—such as an increase in sales following a particular social media advertising campaign—can be used to adds directly to the humanity of production. Social media quantify the financial gains realized from social media initiatives. technology can improve efficiency, increase productivity, and facilitate faster and smoother operations by improving communication and collaboration within and across firms.13 Social media can also improve the human aspect of organizations by facilitating communication, collaboration, and knowledge sharing to tap into employee capabilities and create a competitive advantage. In addition, social media technology is being used by com“Social media is no longer panies to build trusting relationships with customers.14 An early the wave of the future. It leader in this realm was Morgan Stanley Wealth Management. As director of digital strategy, Lauren Boyman worked closely with the is already a state-of-thecompany’s sales manager and investment advisors to use Twitter art leadership tool that and other social media for communicating with clients.15 Dell launched a social media command room to monitor what is being surpasses many traditional said about the company on social media platforms.16 Managers in other companies set up alerts on Google or Bing that let them approaches to listening know when something has been said on social media about them, and communicating with their company, their products, and so forth.17 Just as important, social media can build stronger, more authenstakeholders.” tic relationships between managers and employees. Mark Reuss left —Leslie Gaines-Ross, chief reputation General Motors (GM) in Australia to run GM’s operations in North strategist at Weber Shandwick and America just after the company filed for bankruptcy in 2009 and author of CEO Capital: A Guide to Building was implementing plans to eliminate more than 2,000 U.S. dealerCEO Reputation and Company Success ships. Reuss chose to communicate with the dealer network through a “get to know you” messaging part of Facebook rather than through e-mails or other corporate communications. The strategy helped build trust and credibility because Reuss made himself accessible and was willing to engage others authentically. “No matter what happened,” Reuss said, “they knew that I was listening and that they had . . . someone to talk to in the company and they could do it instantly. And if you look at how we got through that period and the dealers that we have and the trust that I have built . . . it’s because of that conversation on Facebook.”18 Other managers are also finding social media a great way to quickly build trust and credibility. Shortly after arriving as the new CEO of MassMutual, Roger Crandall attended the company’s biggest sales conference and was asked by an employee with a Flip cam if she could record him at Hot Topic Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 43 the conference and post the video on the company intranet’s community page. “A Week in the Life” was available for the whole company to watch in real time, and “was a great way to create a personal connection,” Crandall said.19 Some managers have begun incorporating video streams into their blogs because they allow them to engage with people in real time on a highly personal level.20 Social business is one of the most recent approaches in the evolution of management thinking and practice, as shown in Exhibit 2.1. In the following sections, we describe some of the other major management perspectives listed in the exhibit that reflect the historical struggle. Remember This • Managers are always on the lookout for new techniques and approaches to meet shifting organizational needs. • Looking at history gives managers a broader perspective for interpreting and responding to current opportunities and problems. • Management and organizations are shaped by forces in the larger society. • Social forces are aspects of a society that guide and influence relationships among people, such as their values, needs, and standards of behavior. • Political forces relate to the influence of political and legal institutions on people and organizations. • The increased role of government in business is one example of a political force. • Economic forces affect the availability, production, and distribution of a society’s resources. • The struggle to balance “the things of production” with the “humanity of production” has continued from the 19th century to today. • Social business, which refers to using social media technologies for interacting with and facilitating communication and collaboration among employees, customers, and other stakeholders, is one current answer to the historical struggle. • Social media programs include company online community pages, wikis for virtual collaboration, social media sites such as Facebook or LinkedIn, video channels such as YouTube, microblogging platforms such as Twitter, and company online forums. Classical Perspective The practice of management can be traced to 3000 b.c., to the first government organizations developed by the Sumerians and Egyptians, but the formal study of management is relatively recent.21 The early study of management as we know it today began with what is now called the classical perspective. The classical perspective on management emerged during the nineteenth and early twentieth centuries. The factory system that began to appear in the 1800s posed challenges that earlier organizations had not encountered. Problems arose in tooling the plants, organizing managerial structure, training employees (many of them non-English-speaking immigrants), scheduling complex manufacturing operations, and dealing with increased labor dissatisfaction and resulting strikes. These myriad new problems and the development of large, complex organizations demanded a new approach to coordination and control, and a “new sub-species of economic man—the salaried manager”22—was born. Between 1880 and 1920, the number of professional managers in the United States grew from 161,000 to more than 1 million. 23 These professional managers began developing and testing solutions to the mounting challenges of organizing, coordinating, and controlling large numbers of people and increasing worker productivity. Thus began the evolution of modern management with the classical perspective. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 1 Introduction Chapter 2 The Evolution of Management Thinking 44 Part 1 Introduction to Management Concept Connection This perspective contains three subfields, each with a slightly different emphasis: scientific management, bureaucratic organizations, and administrative principles.24 Scientific Management emphasizes scientifically determined jobs and management practices as the way to improve efficiency and labor productivity. In the late 1800s, a young engineer, Frederick Winslow Taylor (1856–1915), proposed that workers “could be retooled like machines, their physical and mental gears recalibrated for better productivity.”25 Taylor insisted that improving productivity meant that management itself would have to change and, further, that the manner of change could be determined only by scientific study; hence, the label scientific management emerged. Taylor suggested that decisions based on rules of thumb and traAutomaker Henry Ford made extensive use of Frederick dition be replaced with precise procedures developed after Taylor’s scientific management techniques, as illustrated by this automobile assembly line at a Ford plant circa 1930. Ford careful study of individual situations.26 replaced workers with machines for heavy lifting and moving The scientific management approach is illustrated by the autos from one worker to the next. This reduced worker hours unloading of iron from rail cars and reloading finished steel and improved efficiency and productivity. Under this system, a for the Bethlehem Steel plant in 1898. Taylor calculated that Ford car rolled off the assembly line every 10 seconds. with the correct movements, tools, and sequencing, each man was capable of loading 47.5 tons per day instead of the typical 12.5 tons. He also worked out an incentive system that paid each man $1.85 a day for meeting the new standard, an increase from the previous rate of $1.15. Productivity at Bethlehem Steel shot up overnight. Although known as the father of scientific management, Taylor was not alone in this area. Henry Gantt, an associate of Taylor’s, developed the Gantt chart, a bar graph that measures planned and completed work along each stage of production by time elapsed. Two other important pioneers in this area were the husband-and-wife team of Frank B. and Lillian M. Gilbreth. Frank B. Gilbreth (1868–1924) pioneered time and motion study and arrived at many of his management techniques independent of Taylor. He stressed efficiency and was known for his quest for the one best way to do work. Although Gilbreth is known for his early work with bricklayers, his work had great impact on medical surgery by drastically reducing the time that patients spent on the operating table. Surgeons were able to save countless lives through the application of time and motion study. Lillian M. Gilbreth (1878–1972) was more interested in the human aspect of work. When her husband died at the age of 56, she had 12 children ages 2 to 19. The undaunted “first lady of management” went right on with her work. She presented a paper in place of her late husband, continued their seminars and consulting, lectured, and eventually became a professor at Purdue University.27 She pioneered in the field of industrial psychology and made substantial contributions to human resource management. Exhibit 2.2 shows the basic ideas of scientific management. To use this approach, managers should develop standard methods for doing each job, select workers with the appropriate abilities, train workers in the standard methods, support workers and eliminate interruptions, and provide wage incentives. The ideas of scientific management that began with Taylor dramatically increased productivity across all industries, and they are still important today. Indeed, the idea of engineering work for greater productivity has enjoyed a renaissance in the retail industry. Hulton Archive/Getty Images Scientific management Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. exhibit 2.2 Characteristics of Scientific Management General Approach • Developed standard method for performing each job • Selected workers with appropriate abilities for each job • Trained workers in standard methods • Supported workers by planning their work and eliminating interruptions • Provided wage incentives to workers for increased output Contributions • Demonstrated the importance of compensation for performance • Initiated the careful study of tasks and jobs • Demonstrated the importance of personnel selection and training Criticisms • Did not appreciate the social context of work and higher needs of workers • Did not acknowledge variance among individuals • Tended to regard workers as uninformed and ignored their ideas and suggestions Supermarket chains such as Meijer Inc. and Hannaford, for example, use computerized labor waste elimination systems based on scientific management principles. The system breaks down tasks such as greeting a customer, working the register, scanning items, and so forth, into quantifiable units and devises standard times to complete each task. Executives say the computerized system has allowed them to staff stores more efficiently because people are routinely monitored by computer and are expected to meet strict standards.28 A Harvard Business Review article discussing innovations that shaped modern management puts scientific management at the top of its list of 12 influential innovations. Indeed, the ideas of creating a system for maximum efficiency and organizing work for maximum productivity are deeply embedded in our organizations.29 However, because scientific management ignores the social context and workers’ needs, it can lead to increased conflict and clashes between managers and employees. The United Food and Commercial Workers Union, for instance, filed a grievance against Meijer in connection with its cashierperformance system. Under such performance management systems, workers often feel exploited—a sharp contrast from the harmony and cooperation that Taylor and his followers had envisioned. Bureaucratic Organizations A systematic approach developed in Europe that looked at the organization as a whole is the bureaucratic organizations approach, a subfield within the classical perspective. Max Weber (1864–1920), a German theorist, introduced most of the concepts on bureaucratic organizations.30 During the late 1800s, many European organizations were managed on a personal, family-like basis. Employees were loyal to a single individual rather than to the organization or its mission. The dysfunctional consequence of this management practice was that resources were used to realize individual desires rather than organizational goals. Employees in effect owned the organization and used resources for their own gain rather than to serve customers. Weber envisioned organizations that would be managed on an impersonal, rational basis. This form of organization was called a bureaucracy. Exhibit 2.3 summarizes the six characteristics of bureaucracy as specified by Weber. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 45 1 Introduction Chapter 2 The Evolution of Management Thinking 46 Part 1 Introduction to Management exhibit 2.3 Characteristics of Weberian Bureaucracy Division of labor, with clear definitions of authority and responsibility Personnel selected and promoted based on technical qualifications Positions organized in a hierarchy of authority Administrative acts and decisions recorded in writing Managers subject to rules and procedures that will ensure reliable, predictable behavior Management separate from the ownership of the organization SOURCE: Adapted from Max Weber, The Theory of Social and Economic Organizations, ed. and trans. A. M. Henderson and Talcott Parsons (New York: Free Press, 1947), pp. 328–337. “Students would be more likely to have a positive impact on the future of management if they were more engaged with the history and traditions of management—particularly that of a German sociologist [Weber] who died nearly 100 years ago.” —Stephen Cummings and Todd Bridgman, Victoria University of Wellington, New Zealand Weber believed that an organization based on rational authority would be more efficient and adaptable to change because continuity is related to formal structure and positions rather than to a particular person, who may leave or die. To Weber, rationality in organizations meant employee selection and advancement based not on whom you know, but rather on competence and technical qualifications, which are assessed by examination or according to specific training and experience. The organization relies on rules and written records for continuity. In addition, rules and procedures are impersonal and applied uniformly to all employees. A clear division of labor arises from distinct definitions of authority and responsibility, legitimized as official duties. Positions are organized in a hierarchy, with each position under the authority of a higher one. The manager gives orders successfully not on the basis of his or her personality, but on the legal power invested in the managerial position. The term bureaucracy has taken on a negative meaning in today’s organizations and is associated with endless rules and red tape. We have all been frustrated by waiting in long lines or following seemingly silly procedures. However, the value of bureaucratic principles is still evident in many organizations, such as United Parcel Service (UPS), sometimes nicknamed Big Brown. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 47 UPS is the largest package delivery company in the world and a leading global provider of specialized transportation and logistics services. The company operates in more than 200 countries and territories worldwide. Why has UPS been so successful? One important factor is the concept of bureaucracy. UPS operates according to strict rules and regulations. It teaches drivers an astounding 340 steps for how to deliver a package correctly, such as how to load the truck, how to fasten their seat belts, how to walk, and how to carry their keys. Specific safety rules apply to drivers, loaders, clerks, and managers. Strict dress codes are enforced—clean uniforms (called browns), every day, black or brown polished shoes with nonslip soles, no beards, no hair below the collar, no tattoos visible during deliveries, and so on. Before each shift, drivers conduct a “Z-scan,” a Z-shaped inspection of the sides and front of their vehicles. Employees are asked to clean off their desks at the end of each day so they can start fresh the next morning. Managers are given copies of policy books with the expectation that they will use them regularly, and memos on various policies and rules circulate by the hundreds every day. UPS has a well-defined division of labor. Each plant consists of specialized drivers, loaders, clerks, washers, sorters, and maintenance personnel. UPS thrives on written records, and it has been a leader in using new technology to enhance reliability and efficiency. All drivers have daily worksheets that specify performance goals and work output.Technical qualification is the criterion for hiring and promotion. The UPS policy book says the leader is expected to have the knowledge and capacity to justify the position of leadership. Favoritism is forbidden. The bureaucratic model works just fine at UPS, “the tightest ship in the shipping business.”31 As this example shows, there are positive as well as negative aspects associated with bureaucratic principles. Weber also struggled with the good and bad sides of bureaucracy.32 Although he perceived bureaucracy as a threat to basic personal liberties, he recognized it as the most efficient and rational form of organizing. Rules and other bureaucratic procedures provide a standard way of dealing with employees. Everyone gets equal treatment, and everyone knows what the rules are. Almost every organization needs to have some rules, and rules multiply as organizations grow larger and more complex. Some examples of rules governing employee behavior in a furniture manufacturing company, for example, might include:33 ●● ●● ●● ●● Employees must wear protective eye and ear equipment when using machines. Employees must carry out any reasonable duty assigned to them, including shop maintenance. Employees must maintain an accurate time sheet, showing job and activity. The following will be considered causes for dismissal: excessive tardiness or absenteeism; willful damage to equipment; continual careless or unsafe behavior; theft; being under the influence of alcohol or illegal drugs while at work. Administrative Principles Innovative Way UPS 1 Introduction Chapter 2 The Evolution of Management Thinking Read the “Ethical Dilemma” on pages 65–66, which pertains to problems with bureaucracy. What would it be like for you to be a manager in a bureaucratic organization? Complete the “Experiential Exercise,” on pages 64–65, to find out if you would thrive in that type of environment. Another major subfield within the classical perspective is known as the administrative principles approach. Whereas scientific management focused on the productivity of the individual worker, the administrative principles approach focused on the total organization. The major contributor to this approach was Henri Fayol (1841–1925), a French mining engineer who worked his way up to become head of a large mining group known as Comambault. Pieces of Comambault survive today as part of ArcelorMittal, the world’s largest steel and mining company. In his later years, Fayol wrote down his concepts on administration, based largely on his own management experiences.34 Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 48 Part 1 Introduction to Management In his most significant work, General and Industrial Management, Fayol discussed 14 general principles of management, several of which are part of management philosophy today. For example: ●● ●● ●● ●● Unity of command. Each subordinate receives orders from one—and only one—superior. Division of work. Managerial work and technical work are amenable to specialization to produce more and better work with the same amount of effort. Unity of direction. Similar activities in an organization should be grouped together under one manager. Scalar chain. A chain of authority extends from the top to the bottom of the organization and should include every employee. Fayol felt that these principles could be applied in any organizational setting. He also identified five basic functions or elements of management: planning, organizing, commanding, coordinating, and controlling. These functions underlie much of the general approach to today’s management theory. The overall classical perspective as an approach to management was very powerful and gave companies fundamental new skills for establishing high productivity and effective treatment of employees. Indeed, the United States surged ahead of the world in management techniques, and other countries, especially Japan, borrowed heavily from American ideas. Remember This • The study of modern management began in the late nineteenth century with the classical perspective, which took a rational, scientific approach to management and sought to turn organizations into efficient operating machines. • Scientific management is a subfield of the classical perspective that emphasizes scientifically determined changes in management practices as the solution to improving labor productivity. • Frederick Winslow Taylor is known as “the father of scientific management.” • Scientific management is considered one of the most significant innovations influencing modern management. • Some supermarket chains are using computerized systems based on scientific management principles to schedule employees for maximum efficiency. • Another subfield of the classical perspective is the bureaucratic organizations approach, which emphasizes management on an impersonal, rational basis through elements such as clearly defined authority and responsibility, formal recordkeeping, and separation of management and ownership. • Max Weber introduced most of the concepts about bureaucratic organizations. • The administrative principles approach is a subfield of the classical perspective that focuses on the total organization rather than the individual worker and delineates the management functions of planning, organizing, commanding, coordinating, and controlling. • Henri Fayol, a major contributor to the administrative principles approach, outlined 14 general principles of management, several of which are a part of management philosophy today. Humanistic Perspective The humanistic perspective on management emphasized the importance of understanding human behaviors, needs, and attitudes in the workplace, as well as social interactions and group processes.35 There are three primary subfields based on the humanistic perspective: the human relations movement, the human resources perspective, and the behavioral sciences approach. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 49 Early Advocates Concept Connection National Archives This 1914 photograph shows Two early advocates of a more huthe initiation of a new arrival at manistic approach were Mary Parker a Nebraska planting camp. This Follett and Chester I. Barnard. Mary initiation was not part of the formal rules and illustrates the Parker Follett (1868–1933) was significance of the informal trained in philosophy and political organization described by science, but she applied herself in Barnard. Social values and many fields, including social psycholbehaviors were powerful forces that could help or hurt the ogy and management. She wrote planting organization, depending of the importance of common suon how they were managed. perordinate goals for reducing conflict in organizations.36 Her work was popular with businesspeople of her day but was often overlooked by management scholars.37 Follett’s ideas served as a contrast to scientific management and are re-emerging as applicable for modern managers dealing with rapid changes in today’s global environment. Her approach to leadership stressed the importance of people rather than engineering techniques. She offered the pithy admonition, “Don’t hug your blueprints,” and analyzed the dynamics of management-organization interactions. Follett addressed issues that are timely today, such as ethics, power, and leading in a way that encourages employees to give their best. The concepts of empowerment, facilitating rather than controlling employees, and allowing employees to act depending on the authority of the situation opened new areas for theoretical study by Chester Barnard and others.38 Chester I. Barnard (1886–1961) studied economics at Harvard but failed to receive a degree because he did not take a course in laboratory science. He went to work in the statistical department of AT&T, and in 1927, he became president of New Jersey Bell. One of Barnard’s significant contributions was the concept of the informal organization. The informal organization occurs in all formal organizations and includes cliques, informal networks, and naturally occurring social groupings. Barnard argued that organizations are not machines and stressed that informal relationships are powerful forces that can help the organization if properly managed. Another significant contribution was the acceptance theory of authority, which states that people have free will and can choose whether to follow management orders. People typically follow orders because they perceive positive benefit to themselves, but they do have a choice. Managers should treat employees properly because their acceptance of authority may be critical to organization success in important situations.39 Human Relations Movement The human relations movement was based on the idea that truly effective control comes from within the individual worker rather than from strict, authoritarian control.40 This school of thought recognized and directly responded to social pressures for enlightened treatment of employees. The early work on industrial psychology and personnel selection received little attention because of the prominence of scientific management. Then a series of studies at a Chicago electric company, which came to be known as the Hawthorne studies, changed all that. Beginning about 1895, a struggle developed between manufacturers of gas and electric lighting fixtures for control of the residential and industrial market.41 By 1909, electric lighting had begun to win, but the increasingly efficient electric fixtures used less total Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 1 Introduction Chapter 2 The Evolution of Management Thinking 50 Part 1 Introduction to Management Concept Connection Western Electric Photographic Services power, which was less profitable for the electric companies. The electric companies began a campaign to convince industrial users that they needed more light to get more productivity. When advertising did not work, the industry began using experimental tests to demonstrate their argument. Managers were skeptical about the results, so the Committee on Industrial Lighting (CIL) was set up to run the tests. To further add to the tests’ credibility, Thomas Edison was made honorary chairman of the CIL. In one test location—the Hawthorne plant of the Western Electric Company—some interesting events occurred. The major part of this work involved four experimental and three control groups. In all, five different tests were conducted. These pointed to the importance of factors other than illumination in affecting productivity. To examine these factors more carefully, numerous other experiments were conducted.42 The results of the most famous study, the first This is the Relay Room of the Western Electric Hawthorne, Relay Assembly Test Room (RATR) experiment, were exIllinois, plant in 1927. Six women worked in this relay assembly tremely controversial. Under the guidance of two Harvard test room during the controversial experiments on employee productivity. Professors Mayo and Roethlisberger evaluated professors, Elton Mayo and Fritz Roethlisberger, the RATR conditions such as rest breaks and workday length, physical studies lasted nearly six years (May 10, 1927 to May 4, health, amount of sleep, and diet. Experimental changes were 1933) and involved 24 separate experimental periods. So fully discussed with the women and were abandoned if they many factors were changed and so many unforeseen factors disapproved. Gradually, the researchers began to realize they had created a change in supervisory style and human uncontrolled that scholars disagree on the factors that truly relations, which they believed was the true cause of the contributed to the general increase in performance over that increased productivity. time period. Most early interpretations, however, agreed on one point: Money was not the cause of the increased output.43 It was believed that the factor that best explained increased output was human relations. Employees performed better when managers treated them in a positive manner. Recent re-analyses of the experiments have revealed that a number of Before reading on, take factors were different for the workers involved, and some suggest that money may the “New Manager well have been the single most important factor.44 An interview with one of the Self-Test.” This test will original participants revealed that just getting into the experimental group meant a give you feedback about huge increase in income.45 how your personal These new data clearly show that money mattered a great deal at Hawthorne. In manager frame of addition, worker productivity increased partly as a result of the increased feelings reference relates to the of importance and group pride that employees felt by virtue of being selected for perspectives described this important project and the camaraderie that developed among group members.46 in this chapter. One unintended contribution of the experiments was a rethinking of field research practices. Researchers and scholars realized that the researcher can influence the outcome of an experiment by being too closely involved with research subjects. This phenomenon has come to be known as the Hawthorne effect in research methodology. Subjects behaved differently because of the active participation of researchers in the Hawthorne experiments.47 From a historical perspective, whether the studies were academically sound is less important than the fact that they stimulated an increased interest in looking at employees as more than extensions of production machinery. The interpretation that employees’ output increased when managers treated them in a positive manner started a revolution in worker treatment for improving organizational productivity. Despite flawed methodology or inaccurate conclusions, the findings provided the impetus for the human relations movement. This approach shaped management theory and practice for well over a quarter-century, and the belief that human relations is the best area of focus for increasing productivity persists today. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 51 Ne w Manager Self-Test Evolution of Style Instructions: This questionnaire asks you to describe yourself. For each item, give the number “4” to the phrase that best describes you, “3” to the item that is next best, and on down to “1” for the item that is least like you. 1. My strongest skills are: ______ a. Analytical skills ______ b. Interpersonal skills ______ c. Political skills ______ d. Flair for drama 2. The best way to describe me is: ______ a. Technical expert ______ b. Good listener ______ c. Skilled negotiator ______ d. Inspirational leader 3. What has helped me the most to be successful is my ability to: ______ a. Make good decisions ______ b. Coach and develop people ______ c. Build strong alliances and a power base ______ d. Inspire and excite others 4. What people are most likely to notice about me is my: ______ a. Attention to detail ______ b. Concern for people ______ c. Ability to succeed in the face of conflict and opposition ______ d. Charisma 5. My most important leadership trait is: ______ a. Clear, logical thinking ______ b. Caring and support for others ______ c. Toughness and aggressiveness ______ d. Imagination and creativity 6. I am best described as: ______ a. An analyst ______ b. A humanist ______ c. A politician ______ d. A visionary 1 Introduction Chapter 2 The Evolution of Management Thinking Scoring and Interpretation: Managers typically view their world through one or more mental frames of reference. (1) The structural frame of reference sees the organization as a machine that can be economically efficient and that provides a manager with formal authority to achieve goals. This manager frame became strong during the era of scientific management and bureaucratic administration. (2) The human resource frame sees the organization as people, with manager emphasis given to support, empowerment, and belonging. This manager frame gained importance with the rise of the humanistic perspective. (3) The political frame sees the organization as a competition for resources to achieve goals, with manager emphasis on negotiation and hallway coalition building. This frame reflects the need within systems theory to have all the parts working together. (4) The symbolic frame of reference sees the organization as a theater—a place to achieve dreams—with the manager emphasizing symbols, vision, culture, and inspiration. This manager frame is important for today’s adaptive organizations. Which frame reflects your way of viewing the world? The first two frames of reference—structural and human resource— are more important for new managers. These two frames usually are mastered first. As new managers gain experience and move up the organization, they should acquire political skills and also learn to use symbols for communication. It is important for new managers not to be stuck for years in one way of viewing the organization because their progress may be limited. Many new managers evolve through and master each of the four frames as they become more skilled and experienced. Compute your scores as follows: ST 5 1a 1 2a 1 3a 1 4a 1 5a 1 6a 5 ________________ HR 5 1b 1 2b 1 3b 1 4b 1 5b 1 6b 5 ________________ PL 5 1c 1 2c 1 3c 1 4c 1 5c 1 6c 5 ________________ SY 5 1d 1 2d 1 3d 1 4d 1 5d 1 6d 5 ________________ The higher score represents your way of viewing the organization and will influence your management style. Source: © 1988, Leadership Frameworks, 440 Boylston Street, Brookline, MA 02146. All rights reserved. Used with permission. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 52 Part 1 Introduction to Management Human Resources Perspective The human relations movement initially espoused a dairy farm view of management—just as contented cows give more milk, satisfied workers will produce more work. Gradually, views with deeper content that elevated the “humanity of production” began to emerge. The human resources perspective maintained an interest in worker participation and considerate leadership but shifted the emphasis to considering the daily tasks that people perform. The human resources perspective combines prescriptions for design of job tasks with theories of motivation.48 In the human resources view, jobs should be designed so that tasks are not perceived as dehumanizing or demeaning but instead allow workers to use their full potential. Two of the best-known contributors to the human resources perspective were Abraham Maslow and Douglas McGregor. Abraham Maslow (1908–1970), a practicing psychologist, observed that his patients’ problems usually stemmed from an inability to satisfy their needs. Thus, he generalized his work and suggested a hierarchy of needs. Maslow’s hierarchy started with physiological needs and progressed to safety, belongingness, esteem, and, finally, self-actualization needs. Chapter 16 discusses his ideas in more detail. Douglas McGregor (1906–1964) had become frustrated with the early, simplistic human relations notions while president of Antioch College in Ohio. He challenged both the classical perspective and the early human relations assumptions about human behavior. Based on his experiences as a manager and consultant, his training as a psychologist, and the work of Maslow, McGregor formulated Theory X and Theory Y, which are explained in Exhibit 2.4 .49 McGregor believed that the classical perspective was based on Theory X assumptions about workers. He also felt that a slightly modified version of Theory X fit early human relations ideas. In other words, human relations ideas did not go far enough. McGregor proposed Theory Y as a more realistic view of workers for guiding management thinking. The point of Theory Y is that organizations can take advantage of the imagination and intellect of all their employees. Employees will exercise self-direction and self-control to contribute to organizational goals when given the opportunity. A few companies today still use Theory X management, but many are using Theory Y techniques. Consider how Semco applies Theory Y assumptions to tap into employee creativity and mind power. exhibit 2.4 Theory X and Theory Y Assumptions of Theory X • The average human being has an inherent dislike of work and will avoid it if possible. • Because of the human characteristic of dislike for work, most people must be coerced, controlled, directed, or threatened with punishment to get them to put forth adequate effort toward the achievement of organizational objectives. • The average human being prefers to be directed, wishes to avoid responsibility, has relatively little ambition, and wants security above all. Assumptions of Theory Y • The expenditure of physical and mental effort in work is as natural as play or rest. The average human being does not inherently dislike work. • External control and the threat of punishment are not the only means for bringing about effort toward organizational objectives. A person will exercise self-direction and self-control in the service of objectives to which he or she is committed. • The average human being learns, under proper conditions, not only to accept but to seek responsibility. • The capacity to exercise a relatively high degree of imagination, ingenuity, and creativity in the solution of organizational problems is widely, not narrowly, distributed in the population. • Under the conditions of modern industrial life, the intellectual potentialities of the average human being are only partially utilized. SOURCE: Douglas McGregor, The Human Side of Enterprise (New York: McGraw-Hill, 1960), pp. 33–48. © McGraw-Hill Companies, Inc. Reprinted by permission. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 53 The Brazil-based company Semco’s fundamental operating principle is to harness the wisdom of all its employees. It does so by letting people control their work hours, location, and even pay plans. Employees also participate in all organizational decisions, including what businesses Semco should pursue. Semco leaders believe that economic success requires creating an atmosphere that puts power and control directly in the hands of employees. People can veto any new product idea or business venture. They choose their own leaders and manage themselves to accomplish goals. Information is openly and broadly shared so that everyone knows where they and the company stand. Instead of dictating Semco’s identity and strategy, leaders allow it to be shaped by individual interests and efforts. People are encouraged to seek challenges, explore new ideas and business opportunities, and question the ideas of anyone in the company. This high level of trust in employees has helped Semco achieve decades of high profitability and growth despite fluctuations in the economy and shifting markets. “At Semco, we don’t play by the rules,” says Ricardo Semler. Semler, whose father started the company in the 1950s, says it doesn’t unnerve him to “step back and see nothing on the company’s horizon.” He is happy to watch the company and its employees “ramble through their days, running on instinct and opportunity. . . .”50 For managers like Ricardo Semler, command and control is a thing of the past, with the future belonging to those companies that build leadership throughout the organization. The Theory Y approach has helped Semco succeed in a tough environment. As described at the beginning of this chapter, a number of companies are using less hierarchical management systems that rely on Theory Y principles that are more in line with today’s emphasis on employee engagement and involvement. Behavioral Sciences Approach The behavioral sciences approach uses scientific methods and draws from sociology, psychology, anthropology, economics, and other disciplines to develop theories about human behavior and interaction in an organizational setting. This approach can be seen in practically every organization. When a company such as Zappos.com conducts research to determine the best set of tests, interviews, and employee profiles to use when selecting new employees, it is using behavioral science techniques. When Best Buy electronics stores train new managers in the techniques of employee motivation, most of the theories and findings are rooted in behavioral science research. One specific set of management techniques based in the behavioral sciences approach is organization development (OD). In the 1970s, OD evolved as a separate field that applied the behavioral sciences to improve the organization’s health and effectiveness through its ability to cope with change, improve internal relationships, and increase problem-solving capabilities.51 The techniques and concepts of OD have since been broadened and expanded to address the increasing complexity of organizations and the environment, and OD is still a vital approach for managers. OD will be discussed in detail in Chapter 11. Other concepts that grew out of the behavioral sciences approach include matrix organizations, self-managed teams, ideas about corporate culture, and management by wandering around. Indeed, the behavioral sciences approach has influenced the majority of tools, techniques, and approaches that managers have applied to organizations since the 1970s. All the remaining chapters of this book contain research findings and management applications that can be attributed to the behavioral sciences approach. Innovative Way Semco Look back at your scores on the questionnaire at the beginning of this chapter related to Theory X and Theory Y. How will your management assumptions about people fit into an organization today? Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 1 Introduction Chapter 2 The Evolution of Management Thinking 54 Part 1 Introduction to Management Remember This • The humanistic perspective emphasized understanding human behavior, needs, and attitudes in the workplace. • Mary Parker Follett and Chester I. Barnard were early advocates of a more humanistic approach to management. • Follett emphasized worker participation and empowerment, shared goals, and facilitating rather than controlling employees. Barnard’s contributions include the acceptance theory of authority. • The human relations movement stresses the satisfaction of employees’ basic needs as the key to increased productivity. • The Hawthorne studies were important in shaping ideas concerning how managers should treat workers. • The human resources perspective suggests that jobs should be designed to meet people’s higher-level needs by allowing employees to use their full potential. • The behavioral sciences approach draws from psychology, sociology, and other social sciences to develop theories about human behavior and interaction in an organizational setting. • Many current management ideas and practices can be traced to the behavioral sciences approach. Management Science World War II caused many management changes. To handle the massive and complicated problems associated with modern global warfare, managerial decision makers needed more sophisticated tools than ever before. Management science, also referred to as the quantitative perspective, provided a way to address those problems. This view is distinguished for its application of mathematics, statistics, and other quantitative techniques to management decision making and problem solving. During World War II, groups of mathematicians, physicists, and other scientists were formed to solve military problems that frequently involved moving massive amounts of materials and large numbers of people quickly and efficiently. Managers soon saw how quantitative techniques could be applied to large-scale business firms.52 Picking up on techniques developed for the military, scholars began cranking out numerous mathematical tools for corporate managers, such as the application of linear programming for optimizing operations, statistical process control for quality management, and the capital asset pricing model.53 These efforts were enhanced with the development and perfection of the computer. Coupled with the growing body of statistical techniques, computers made it possible for managers to collect, store, and process large volumes of data for quantitative decision making, and the quantitative approach is widely used today by managers in a variety of industries. The Walt Disney Company used quantitative techniques to develop FastPass, a sophisticated computerized system that spares people the ordeal of standing in long lines for the most popular rides. Disney theme parks have machines that issue coupons with a return time that’s been calculated based on the number of people standing in the actual line, the number who have already obtained passes, and each ride’s capacity. The next generation of technology, FastPass+, lets visitors book times for rides before they even leave home for their Disney vacation.54 Let’s look at three subsets of management science. Operations research grew directly out of the World War II military groups (called operational research teams in Great Britain and operations research teams in the United States).55 It consists of mathematical model building and other applications of quantitative techniques to managerial problems. Operations management refers to the field of management that specializes in the physical production of goods or services. Operations management specialists use management science to solve manufacturing problems. Some commonly used methods are forecasting, inventory modeling, linear and nonlinear programming, queuing theory, scheduling, simulation, and break-even analysis. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 55 is the Concept Connection most recent subfield of management science, which is often reflected in management information systems designed to provide relevant information to managers in a timely and cost-efficient manner. IT has evolved to include intranets and extranets, as well as various software programs that help managers estimate costs, plan and track production, manage projects, allocate resources, or schedule employees. Most of today’s organizations have IT specialists who use quantitative techniques to solve complex organizational problems. However, as events in the mortgage and finance industries show, relying too heavily on quantitative techniques can At Catholic Health Partners, a nonprofit hospital, hospice, and wellness center cause problems for managers. Mortgage system that spans a number of Midwestern states, information technology (IT) is a top priority. IT is critical to the efficient running of all aspects of the companies used quantitative models that healthcare system, as well as to maintaining up-to-the-minute, completely showed their investments in subprime accurate records on patients. mortgages would be okay even if default rates hit historically high proportions. However, the models didn’t take into account that no one before in history had thought it made sense to give $500,000 loans to people making minimum wage!56 “Quants” also came to dominate organizational decisions in other financial firms. The term quants refers to financial managers and others who base their decisions on complex quantitative analysis, under the assumption that using advanced mathematics and sophisticated computer technology can accurately predict how the market works and help them reap huge profits. The virtually exclusive use of these quantitative models led aggressive traders and managers to take enormous risks. When the market began to go haywire as doubts about subprime mortgages grew, the models went haywire as well. Stocks predicted to go up went down, and vice versa. Events that were predicted to happen only once every 10,000 years happened three days in a row in the market madness. Scott Patterson, a Wall Street Journal reporter and author of The Quants: How a New Breed of Math Whizzes Conquered Wall Street and Nearly Destroyed It, suggests that the financial crisis that began in 2008 is partly due to the quants’ failure to observe market fundamentals, pay attention to human factors, and heed their own intuition.57 Umit Bektas/Reuters Information technology (IT) Hot Topic Remember This • Management science became popular based on its successful application in solving military problems during World War II. • Management science, also called the quantitative perspective, uses mathematics, statistical techniques, and computer technology to facilitate management decision making, particularly for complex problems. • The Walt Disney Company uses management science to solve the problem of long lines for popular rides and attractions at its theme parks. • Three subsets of management science are operations research, operations management, and information technology (IT). • Quants have come to dominate decision making in financial firms, and the Wall Street meltdown in 2007–2008 shows the danger of relying too heavily on a quantitative approach. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 1 Introduction Chapter 2 The Evolution of Management Thinking 56 Part 1 Introduction to Management Recent Historical Trends Despite heavy use of management science techniques, the post–World War II period also saw a return to the humanistic side of management. Peter Drucker’s books Concept of the Corporation (1946) and The Practice of Management (1954) emphasized the corporation as a social and human institution. He revived interest in the work of Mary Parker Follett from the 1920s in his call for managers to involve and respect employees.58 Thus, although many managers continued to use management science techniques, among the approaches that we’ve discussed so far, the humanistic perspective has remained most prevalent from the 1950s until today. The post–World War II period saw the rise of new concepts, along with a continued strong interest in the human aspect of managing, such as team and group dynamics and other ideas that relate to the humanistic perspective. Two new concepts that appeared were systems thinking and the contingency view. Systems Thinking Systems thinking is the ability to see both the distinct elements of a system or situation and the complex and changing interaction among those elements. A system is a set of interrelated parts that function as a whole to achieve a common purpose.59 Subsystems are parts of a system, such as an organization, that depend on one another. Changes in one part of the system (the organization) affect other parts. Managers need to understand the synergy of the whole organization, rather than just the separate elements, and to learn to reinforce or change whole system patterns.60 Synergy means that the whole is greater than the sum of its parts. The organization must be managed as a coordinated whole. Managers who understand subsystem interdependence and synergy are reluctant to make changes that do not recognize the impact of subsystems on the organization as a whole. Many people have been trained to solve problems by breaking a complex system, such as an organization, into discrete parts and working to make each part perform as well as possible. However, the success of each piece does not add up to the success of the whole. In fact, sometimes changing one part to make it better actually makes the whole system function less effectively. For example, a small city embarked on a road-building program to solve traffic congestion without whole-systems thinking. With new roads available, more people began moving to the suburbs. Rather than reduce congestion, the solution actually increased traffic congestion, delays, and pollution by enabling suburban sprawl.61 It is the relationship among the parts that form a whole system—whether a community, an automobile, a nonprofit agency, a human being, or a business organization—that matters. Systems thinking enables managers to look for patterns of movement over time and focus on the qualities of rhythm, flow, direction, shape, and networks of relationships that accomplish the performance of the whole. When managers can see the structures that underlie complex situations, they can facilitate improvement. But doing that requires a focus on the big picture. An important element of systems thinking is to discern circles of causality. Peter Senge, author of The Fifth Discipline, argues that reality is made up of circles rather than straight lines. For example, Exhibit 2.5 shows circles of influence for increasing a retail firm’s profits. The events in the circle on the left are caused by the decision to increase advertising; hence the retail firm adds to the advertising budget to aggressively promote its products. The advertising promotions increase sales, which increase profits, which provide money to further increase the advertising budget. But another circle of causality is being influenced as well. The decision by marketing managers will have consequences for the operations department. As sales and profits increase, operations will be forced to stock up with greater inventory. Additional inventory will create a need for additional warehouse space. Building a new warehouse will cause a Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 57 Chapter 2 The Evolution of Management Thinking 2.5 1 Systems Thinking and Circles of Causality Introduction exhibit Build Warehouse Stocking Up Sales Decision to Advertise Advertising Budget Delay Profits Added Cost Hire People SOURCE: Based on concepts presented in Peter M. Senge, The Fifth Discipline: The Art and Practice of the Learning Organization (New York: Doubleday/Currency, 1990). delay in stocking up. After the warehouse is built, new people will be hired, all of which add to company costs, which will have a negative impact on profits. Thus, understanding all the consequences of their decisions via circles of causality enables company leaders to plan and allocate resources to warehousing as well as to advertising to ensure stable increases in sales and profits. Without understanding system causality, top managers would fail to understand why increasing advertising budgets could cause inventory delays and temporarily reduce profits. Contingency View A second recent extension to management thinking is the contingency view. The classical perspective assumed a universalist view. Management concepts were thought to be universal; that is, whatever worked in one organization in terms of management style, bureaucratic structure, and so on would work in any other one. In business education, however, an alternative view exists. In this case view, each situation is believed to be unique. Principles are not universal, and one learns about management by experiencing a large number of case problem situations. Managers face the task of determining what methods will work in every new situation. To integrate these views, the contingency view emerged, as illustrated in Exhibit 2.6.62 Here, neither of the other views is seen as entirely correct. Instead, certain contingencies, or variables, exist for helping managers identify and understand situations. The contingency view tells us that what works in one setting might not work in another. Contingency means exhibit 2.6 Contingency View of Management Case View “Every situation is unique.” Universalist View “There is one best way.” Contingency View Organizational phenomena exist in logical patterns. Managers devise and apply similar responses to common types of problems. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 58 Part 1 Introduction to Management that one thing depends on other things, and a manager’s response to a situation depends on identifying key contingencies in an organizational situation. One important contingency, for example, is the industry in which the organization operates. The organizational structure that is effective for an online company, such as the microblogging services Twitter and China’s Sina Weibo, would not be successful for a large auto manufacturer, such as Toyota or Ford. A management-by-objectives (MBO) system that works well in a manufacturing firm, in turn, might not be right for a school system. When managers learn to identify important patterns and characteristics of their organizations, they can fit solutions to those characteristics. Remember This • A system is a set of interrelated parts that function as a whole to achieve a common purpose. An organization is a system. • Systems thinking means looking not just at discrete parts of an organizational situation, but also at the continually changing interactions among the parts. • When managers think systemically and understand subsystem interdependence and synergy, they can get a better handle on managing in a complex environment. • Subsystems are parts of a system that depend on one another for their functioning. • The concept of synergy says that the whole is greater than the sum of its parts. The organization must be managed as a whole. • The contingency view tells managers that what works in one organizational situation might not work in others. Managers can identify important contingencies that help guide their decisions regarding the organization. Innovative Management Thinking Into the Future All of the ideas and approaches discussed so far in this chapter go into the mix that makes up modern management. Dozens of ideas and techniques in current use can trace their roots to these historical perspectives.63 In addition, innovative concepts continue to emerge to address new management challenges. Smart managers heed the past but know that they and their organizations have to change with the times. Recall the example of UPS discussed earlier in this chapter. The company still emphasizes efficiency, but when third-party logistics services became a growing part of the business, managers knew they had to expand employees’ mindsets and encourage them to be more innovative and flexible as well. They did it by giving employees a history lesson—talking about the many moments of innovation and transformation in the long history of UPS, such as the shift from bicycle delivery to trucks and the move into air freight with the introduction of the company’s own cargo liner. Employees began to see that UPS had been both efficient and innovative all along, and that the two were not incompatible.64 Compare UPS managers’ approach to that of General Motors (GM). GM was the “ideal” organizational model in a post–World War II environment, but by 2009, it had collapsed into bankruptcy and sought billions of dollars in government aid because managers failed to pay attention as the world changed around them.65 GM managers assumed that the preeminence of their company would shelter it from change, and they stuck far too long with a strategy, culture, and management approach that were out of tune with the shifting environment. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 59 Chapter 2 The Evolution of Management Thinking Contemporary Management Tools Managers are always looking for new techniques and approaches that more adequately respond to customer needs and the demands of the environment. A recent survey of European managers reflects that managers pay attention to currently fashionable management concepts. The following table lists the percentage of managers reporting that they were aware of these selected management trends that have been popular over the past decade.66 Concept Awareness (%) E-business 99.41 Decentralization 99.12 Customer relationship management (CRM) 97.50 Virtual organization 91.19 Empowerment 83.41 Reengineering 76.65 Managers especially tend to look for fresh ideas to help them cope during difficult times. The “Manager’s Shoptalk” lists a wide variety of ideas and techniques used by today’s managers, as revealed by the “2013 Management Tools and Trends” survey by Bain & Company. In the Bain survey, the majority of executives said that they are concerned about the slow economic recovery so they are looking for new and creative approaches that can help them both cut costs and have more money to invest in innovation for the future. Other top concerns of managers as revealed in the survey include rising health care costs, decreasing customer loyalty, the growing potential for cyber attacks against organizations, and the demands of younger employees for changes in workplace cultures and practices.67 Responding to these and other concerns, the tools most used by today’s managers tend to fall into the dual categories of managing the technology-driven workplace and managing the people-driven workplace. Managing the Technology-Driven Workplace Managers see IT presenting both opportunities and threats to their organizations. A total of 65 percent of managers surveyed said that their company’s spending on IT must increase over the next three years to keep pace with evolving needs and technology. Two popular new uses of this technology are big data analytics and supply chain management. Big Data Analytics The newest business technology is big data analytics, which refers to technologies, skills, and processes for searching and examining massive, complex sets of data that traditional data processing applications cannot handle to uncover hidden patterns and correlations.68 Facebook, for example, uses the personal data that you put on your page and tracks and monitors your online behavior, then searches through all that data to identify and suggest potential “friends.”69 Amazon.com collects tons of data on customers, including what books they buy, what else they look at, how they navigate through the Web site, how much they are influenced by promotions and reviews, and so forth. The company uses algorithms that predict and suggest what books a customer might be interested in reading next. Moreover, the predictions get better every time a customer responds to or ignores a recommendation.70 Another example of the power of big data analytics comes from the world of online dating Web sites such as eHarmony and Match.com, which sift through huge amounts of data to compare millions of people across hundreds of different variables and make matches for users in a matter of minutes, sending new matches out on a daily basis. The Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Introduction 1 60 Part 1 Introduction to Management Manager ’s Shoptalk Current Use of Management Tools and Trends O ver the history of management, many fashions and fads have appeared. Critics argue that new techniques may not represent permanent solutions. Others feel that managers must adopt new techniques for continuous improvement in a fastchanging world. In 1993, Bain & Company started a large research project to interview and survey thousands of corporate executives about the 25 most popular management tools and techniques. The Top Ten. The list of the top ten tools for 2012– 2013 is shown here. How many of the tools are you familiar with? For more information on specific tools, see Bain’s Management Tools 2013: An Executive’s Guide at http://www.bain.com/Images/MANAGEMENT _TOOLS_2013_An_Executives_guide.pdf. Tool or Technique Percentage Saying They Plan to Use in 2013 CRM 83 Strategic planning 81 Benchmarking 80 Mission and vision statement 79 Core competencies 78 Change management programs 77 Supply chain management 74 Employee engagement surveys 73 Balanced scorecard 73 Outsourcing 71 Popularity. In the most recent survey, strategic planning and customer relationship management (CRM) zoomed to the top of the list. Across all geographical areas and industries, CRM emerged as managers’ most important investment priority, reflecting a concern with the decline in customer loyalty. Managers also put a priority on investing in employee engagement based on evidence of a link between highly motivated employees and customer loyalty. Outsourcing declined significantly in usage from the previous year’s survey as managers decreased their heavy emphasis on costcutting and efficiency. Three tools that ranked high in both use and satisfaction were strategic planning, mission and vision statements, and CRM, which can guide managers’ thinking on strategic issues during times of rapid change. Global Trends. Firms in Asia-Pacific and North America reported using the largest number of tools. Among firms in Latin America and Europe, the Middle East, and Africa (EMEA), tool use substantially declined from the previous year’s survey. In North America, the most widely used tool was employee engagement surveys, which aim to measure and improve employee motivation and by extension productivity, whereas in EMEA, balanced scorecards, which help companies measure and improve manager performance, topped the list in terms of usage. Asia-Pacific region firms use CRM more than any other tool, while managers in Latin America favor business process reengineering, which didn’t even make the top-ten list for usage among firms overall. Source: Darrell Rigby and Barbara Bilodeau, “Management Tools and Trends 2013,” Copyright © 2013, Bain & Company, Inc., http://www.bain.com /publications/articles/management-tools-and-trends-2013.aspx. Reprinted by permission. professional networking site LinkedIn recently announced a similar idea with its “People You May Want to Hire” recruiting feature. The company will plumb the depths of its huge data mines and provide a list of perfect candidates for a company’s job openings.71 However, big data is not just for online companies. Big data analytics can be thought of as a direct descendant of Frederick Winslow Taylor’s scientific management and the most recent iteration of the quantitative approach to management.72 Walmart collects more than 2.5 petabytes of data (a petabyte is about a million gigabytes, or the equivalent of about 20 million filing cabinets of written data) every hour from customer transactions and uses those data to make better decisions.73 The gaming corporation Caesars Entertainment Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 61 Chapter 2 The Evolution of Management Thinking 2.7 1 Supply Chain for a Retail Organization Suppliers Manufacturers Distributors Retailers Flow of Products SOURCE: Adapted from an exhibit from the Global Supply Chain Games Project, Delft University and the University of Maryland, R. H. Smith School of Business, www.gscg.org:8080/opencms/export/sites/default/gscg/images/supplychain_simple.gif (accessed February 6, 2008). analyzes customer data to fine-tune customer segments and build effective loyalty programs for its casinos and resorts. Researchers at the Johns Hopkins School of Medicine found that they could use data from Google Flu Trends (which Google uses to collect and aggregate flu-related search terms) to predict surges in flu-related emergency room visits a week before warnings came from the Centers for Disease Control (CDC).74 Supply Chain Management refers to managing the sequence of suppliers and purchasers, covering all stages of processing from obtaining raw materials to distributing finished goods to consumers.75 Exhibit 2.7 illustrates a basic supply chain model. A supply chain is a network of multiple businesses and individuals that are connected through the flow of products or services.76 Many organizations manage the supply chain with sophisticated electronic technology. In India, for example, Walmart managers have invested in an efficient supply chain that electronically links farmers and small manufacturers directly to the stores, maximizing value for both ends.77 However, today’s global supply chains create many challenges for managers. Several garment factory fires in Bangladesh in 2012 and the collapse of another apparel plant in 2013 that killed 1,100 workers put the spotlight on poor working conditions in that country. The problem for retailers such as Walmart, H&M, Target, and other big companies is that similar poor working conditions exist in other low-wage countries such as Pakistan, Cambodia, Indonesia, and Vietnam, which produce most of the world’s clothing. Both European and U.S. retailers have announced plans aimed at improving safety in overseas factories, but the challenge of monitoring contractors and subcontractors in low-wage countries is a massive one. Even when an organization such as H&M thinks that it is hiring a responsible supplier, that company might subcontract or obtain materials from less responsible ones.78 Supply chain management will be discussed in detail in the Appendix. Supply chain management Managing the Hot Topic People-Driven Workplace Organizations are undergoing tremendous changes. Some are related to new technology, whereas others are brought about primarily because of shifting needs of people. Recall that one of the concerns of executives in Bain’s 2013 survey was the demands of younger employees for changes in workplace cultures and practices. Two responses to these issues are the bossless workplace and a renewed emphasis on employee engagement. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Introduction exhibit 62 Part 1 Introduction to Management The Bossless Workplace As described at the beginning of this chapter, a few bossless work environments have existed for decades, but this has become a real trend in recent years. For one thing, how and where work gets done has shifted in major ways because many people can work from home or other locations outside a regular office with ease. At Symantec, for example, most employees used to work in cubicles, but now many of them work from home or other remote locations scattered all over the world.79 When everyone has access to the information they need and the training to make good decisions, having layers of managers just eats up costs and slows down response time.80 Many bossless companies, such as Valve Software (Web platform for video games), Netflix (video streaming and rentals), and Atlassian (enterprise software) operate in technology-related industries, but companies as diverse as GE Aviation (aviation manufacturing), W. L. Gore & Associates (best known for Gore-Tex fabrics), Whole Foods Market (supermarkets), and Semco (diversified manufacturing, described previously), have succeeded for years with bossless structures. One of the most interesting examples of a bossless work environment is a tomato processor. Innovative Way Morning Star Chris Rufer, founder of Morning Star, the world’s largest tomato processor, with three factories that produce products for companies such as Heinz and Campbell Soup Company, believes that if people can manage the complexities of their own lives without a boss, there is no reason they can’t manage themselves in the workplace. Rufer organized Morning Star, where 400 or so employees produce over $700 million a year in revenue, based on the following principles of self-management: • No one has a boss. • Employees negotiate responsibilities with their peers. • Everyone can spend the company’s money. • There are no titles or promotions. • Compensation is decided by peers. How does such a system work? As the company grew from the original 24 colleagues (as employees are called) to around 400, problems occurred. Some people had trouble working in an environment with no bosses and no hierarchy. Thus, Rufer created the Morning Star Self-Management Institute to provide training for people in the principles and systems of self-management. Every colleague now goes through training, in small groups of 10–15 people, to learn how to work effectively as part of a team, how to handle the responsibilities of “planning, organizing, leading, and controlling” that are typically carried out by managers, how to balance freedom and accountability, how to understand and effectively communicate with others, and how to manage conflicts. Today, every associate writes a personal mission statement and is responsible for accomplishing it, including obtaining whatever tools and resources are needed. That means that anyone can order supplies and equipment, and colleagues are responsible for initiating the hiring process when they need more help. Every year, each person negotiates a Colleague Letter of Understanding (CLOU) with the associates most affected by his or her work. Every CLOU has a clearly defined set of metrics that enable people to track their progress in achieving their goals and meeting the needs of their colleagues. “Around here,” one associate said, “nobody’s your boss and everybody’s your boss.”81 In a bossless work environment such as that at Morning Star, nobody gives orders, and nobody takes them. Accountability is to the customer and the team rather than to a manager. There can be many advantages to a bossless work environment, including increased Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 63 Employee Engagement Concept Connection Emil Matveyev/ITAR-TASS Photo Agency/Alamy flexibility, greater employee initiative and commitment, and better and faster decision making.82 However, bossless work environments also present new challenges. Costs may be lower because of reduced overhead, but money has to be invested in ongoing training and development for employees so that they can work effectively within a bossless system. The culture also has to engage employees and support the nonhierarchical environment. Employee engagement is essential for a successful bossless workplace. Employee engagement means that people are emotionally involved in their Research has shown that organizations can deliberately create a culture that jobs and are satisfied with their work engages employees and encourages greater job satisfaction. At international shipping company Deutsche Post DHL Group (DHL), for example, the conditions, contribute enthusiastically company is big on thanking employees for their contributions through thankto meeting team and organizational you notes, monetary rewards, and more. Other engagement tactics include goals, and feel a sense of belonging and communicating honestly with employees, supporting career development, and commitment to the organization and its enabling employees to serve their communities. mission.83 To engage employees, managers unite people around a compelling purpose that encourages them to give their best. Young Generation Y employees (sometimes called Millennials), the most educated generation in the history of the United States, grew up technologically adept and globally conscious. Unlike many workers in the past, they typically are not hesitant to question their superiors and challenge the status quo. They want a flexible, collaborative work environment that is challenging and supportive, with access to cutting-edge technology, opportunities to learn and further their careers and personal goals, and the power to make substantive decisions in the workplace. Meeting the shifting needs of this generation is one reason that organizations put employee engagement surveys near the top of the list of tools and techniques they are using (the technique ranked number one in North America).84 Meanwhile, smart managers are looking ahead to the next generation, alternatively called the Pluralist Generation, Generation Z, or the Re-Generation (Re-Gens). Re-Gens, born beginning around 1995, will soon be flooding into the workforce, bringing their own changes and challenges to the practice and evolution of management. Some observers predict that a sense or meaning and commitment, especially environmental responsibility, will be high on their list of priorities. 85 Remember This • Modern management is a lively mix of ideas and techniques from varied historical perspectives, but new concepts continue to emerge. • Managers tend to look for innovative ideas and approaches, particularly during turbulent times. • Two recent trends are the transition to a more technology-driven workplace and a corresponding emphasis on a people-driven workplace. • Supply chain management refers to managing the sequence of suppliers and purchasers, covering all stages (Continued) Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 1 Introduction Chapter 2 The Evolution of Management Thinking 64 Part 1 Introduction to Management of processing from obtaining raw materials to distributing finished goods to consumers. • Two ideas related to a people-driven workplace are the bossless work environment and employee engagement. • Engagement means that people are involved in their jobs and are satisfied with their work conditions, contribute enthusiastically to meeting team and organizational goals, and feel a sense of belonging and commitment to the organization and its mission. • Managers are looking ahead to the next generation of employees, sometimes called Re-Gens, to try to predict what changes and challenges they may bring to the evolution of management thinking. Ch2 Discussion Questions 1. How would you feel about working in a bossless organization? What might be your role as a “manager” in such an environment? Do you think this is a trend that will continue to grow or fade away? Why? 2. Big data analytics programs (analyzing massive data sets to make decisions) use gigantic computing power to quantify trends that would be beyond the grasp of human observers. As the use of this quantitative analysis increases, do you think it may decrease the “humanity of production” in organizations? Why? 3. Can you think of potential drawbacks to retailers using labor-waste elimination systems based on scientific management principles, as described in the text? Do you believe that scientific management characteristics will ever cease to be a part of organizational life, since they are now about 100 years old? Discuss. 4. A management professor once said that for successful management, studying the present was most important, studying the past was next, and studying the future should come last. Do you agree? Why? 5. As organizations become more technology-driven, which do you think will become more important—the 6. 7. 8. 9. 10. management of the human element of the organization or the management of technology? Discuss. Why do you think Mary Parker Follett’s ideas tended to be popular with businesspeople of her day but were ignored by management scholars? Why are her ideas appreciated more today? Explain the basic idea underlying the contingency view. How would you go about identifying key contingencies facing an organization? Why can an event such as the Hawthorne studies be a major turning point in the history of management, even if the results of the studies are later shown to be in error? Discuss. How would you apply systems thinking to a problem such as poor performance in your current academic studies? What about a problem with a romantic partner or family member? Try to identify all the elements and their interdependencies. Can a manager be effective and successful today without using social media? What do you see as the most important ways for managers to use this technology? Ch2 Apply Your Skills: Experiential Exercise Security or Autonomy86 Respond to each statement here based on whether you Mostly Agree or Mostly Disagree with it. 1. 2. 3. 4. 5. 6. I value stability in my job. Rules, policies, and procedures generally frustrate me. I enjoy working for a firm that promotes employees based heavily on seniority. I’d prefer some kind of freelance job to working for the government. I’d be proud to work for the largest and most successful company in its field. Given a choice, I’d rather make $90,000 a year as a VP in a small company than $100,000 a year as a middle manager in a large company. Mostly Disagree ______ ______ ______ ______ ______ Mostly Agree ______ ______ ______ ______ ______ ______ ______ Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 65 7. I’d rather work directly for a single manager than on a team with shared responsibilities. 8. I generally prefer to multitask and be involved in multiple projects. 9. Good employee benefits are important to me. 10. Rules are made to be broken. Scoring: Give yourself one point for each answer of Mostly Agree to the odd-numbered questions and one point for each Mostly Disagree to the even-numbered questions. Interpretation: Your answers determine whether your preferences would fit better with a bureaucratic organization. If your score is 8–10, a large, formal company would be most compatible with your style and wishes. A score of 4–7 suggests that you would receive modest satisfaction from working within a bureaucratic organization. A score of 1–3 suggests that you would likely be frustrated by ______ ______ ______ ______ ______ ______ ______ ______ working in a large bureaucracy and would prefer more of a bossless organization instead. A large, bureaucratic organization provides security, benefits, and certainty compared to smaller or entrepreneurial firms, where freedom and autonomy are greater. Do you want to optimize security or autonomy in your career? Would you be more satisfied in a large formal organization or in an organization that emphasizes a human resources or even bossless perspective? Compare your scores with other students’ scores and discuss any differences. Ch2 Apply Your Skills: Small Group Breakout Turning Points on the Road to Management Step 1. Interview a manager whom you know at your university or place of employment, or a parent or friend who is a manager, and ask the following question: “What was a turning point in your life that led you to become the person, and manager, that you are today?”(A turning point could be an event, such as a divorce, birth of a child, business failure, loss of job; or a decision, such as to quit college and start a business, go back to school, get married, and so on.) Collect information on a second turning point if the interviewee has one to describe. Your goal is to learn the specifics about how each turning point led to the person’s current position in life. Step 2. Divide into groups of four to six members. One person at a time, share what you learned about a manager’s career turning points. What themes or patterns characterize the turning points among the managers interviewed? Step 3. Have you personally experienced any turning points in your life? Each group member should describe your personal turning point to the group. With the additional turning points, analyze again for themes and patterns across all the turning points. Step 4. What lessons does your group learn from its analysis? How does history (events, decisions) play a role in the lives and careers of the managers interviewed, and in the lives of your group members? Ch2 Apply Your Skills: Ethical Dilemma The New Test87 The Civil Service Board in a midsize city in Indiana decided that a written exam should be given to all candidates for promotion to supervisor. A written test would assess mental skills and would open access to all personnel who wanted to apply for the position. The board believed a written exam for promotion would be completely fair and objective because it eliminated subjective judgments and personal favoritism regarding a candidate’s qualifications. Maxine Othman, manager of a social service agency, loved to see her employees learn and grow to their full potential. When a rare opening for a supervising clerk occurred, Maxine quickly decided to give Sheryl Hines a shot at the job. Sheryl had been with the agency for 17 years and had shown herself to be a true leader. In her new position, Sheryl worked hard at becoming a good supervisor, just as she had always worked hard at being a top-notch clerk. She paid attention to the human aspects of employee problems and introduced modern management techniques that strengthened the entire agency. Because of the board’s new ruling, however, Sheryl would have to complete the exam in an open competition—anyone could sign up and take it, even a new employee. The board wanted the candidate with the highest score to get the job but allowed Maxine, as manager of the agency, to have the final say. Because Sheryl had accepted the provisional opening and proved herself on the job, Maxine was upset that the entire clerical force was deemed qualified to take the test. When the results came back, she was devastated. Sheryl placed twelfth in the field of candidates, while one of her newly hired clerks placed first. The Civil Service Board, impressed by this person’s high score, urged Maxine to give the new clerk the permanent supervisory job over Sheryl; however, it was still Maxine’s choice. Maxine wondered whether it was fair to base her decision only on the results of a written test. The board was pushing her to honor the objective written test, but could the test really assess fairly who was the right person for the job? Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 1 Introduction Chapter 2 The Evolution of Management Thinking 66 Part 1 Introduction to Management What Would You Do? 1. Ignore the test. Sheryl has proven herself via work experience and deserves the job. 2. Give the job to the candidate with the highest score. You don’t need to make enemies on the Civil Service Board, and, although it is a bureaucratic procedure, the test is an objective way to select a permanent placement. 3. Press the board to devise a more comprehensive set of selection criteria—including test results, but also taking into account supervisory experience, ability to motivate employees, and knowledge of agency procedures—that can be explained and justified to the board and to employees. Ch2 Apply Your Skills: Case for Critical Analysis More Hassle from HR? In their three years at Vreeland Pharmaceuticals, Vitorio Nuños and Gary Shaw had rarely crossed paths, and they had exchanged no more than a dozen sentences. But here they were, seatmates on a plane headed to company headquarters in Kansas City, Missouri. And suddenly, they had a lot to say to each other. “What I’d like to know is why we’re wasting a trip to Kansas City to hash out some new policies about leader competencies,” Vitorio said. “Because Connie Wyland is HR at Vreeland, and you and I both know that policies and models and all of that touchy-feely people stuff are the lifeblood of HR,” Gary replied. “I also think a lot of this is the result of panic on the heels of the scandals in sales last year.” “I don’t think there’s cause for panic. The company fired the guys, apologized, and then you just move on,” said Vitorio. Gary laughed sarcastically. “No, you fire them, you apologize, and then you analyze the whole thing ad nauseam, and then you hamstring your management team with endless rules and bureaucratic standards just to make sure it doesn’t happen again.” “So we all pay for their mistakes,” replied Vitorio. “We pay because HR feels guilty that those guys moved up so high in the system,” Gary replied. “So now Connie and her staff have devised the ultimate solution to the problem. I don’t know why we all have to go in to discuss it; she’s already decided what she’s going to do, and she’s positive this is the cure-all to prevent any further embarrassment to the company.” “Let’s look at the document,” Vitorio said. He reached under the seat, retrieved and unpacked his tablet, placed it on the tray table, and turned it on. “Too much glare,” Gary said, peeking over. Vitorio pulled down the window shade. “Is that better?” Gary nodded. The two men read through the document. “I resent the term ‘rogue leaders,’ ” Gary remarked, pointing to the phrase. Vitorio shrugged. “It’s a rough draft. They’ll clean up the language . . . I think.” “It’s really just a rehash of the mission statement and all of the things we learned in training. This is stuff we all learned in business school. I feel like I’m being lectured.” “Yeah.” Vitorio scrolled up and down the document. “Any business student could have written this.” “I hear the HR crew put in lots of overtime,” said Gary. Vitorio smirked. “For this? I’ll tell you . . . and this is just between you and me, but I really resent this, and we’re some of the newer members of management. I would love to hear what the older managers are saying.” “I know Connie,” Gary said. “She and her staff are going to come in tomorrow all gung-ho on this.” He turned the tablet in order to see it easier. “We already know what’s expected of us.” He scrolled down, stopping at key phrases. “Look at this . . . ‘critical values’ . . . ‘core behaviors’ . . . ‘fostering conflict resolution’ . . . and here’s one—‘implementing employee involvement strategies.’ How does she think we got these jobs in the first place?” Gary paused. “What really makes me angry is that I heard Connie is going to start manager training sessions where she will teach us the behaviors associated with each value! Can you believe that? She will have us role-playing and stuff. I will fight this if it goes beyond general value statements that we can follow in our own way.” “I can’t wait to hear what Vreeland says,” Vitorio remarked. “Are you kidding? He’ll go along with it. He’ll spend 10 to 15 minutes telling us how great we all are and insinuating that we don’t really need this, and then he’ll back Connie all the way. Face it, this is the way it’s going to be, and he really doesn’t need our input or approval. It just looks good,” commented Gary. Vitorio turned off and closed the tablet. “I just feel that imposing something like this on management is a slap at every one of us. We know what’s expected. We don’t need training. We also know our people and we have to have some flexibility within a broad set of boundaries. This sort of thing just hamstrings us. Connie wants the Stepford Wives.” “I just hope a couple of senior managers speak up at this meeting and voice some concerns. Maybe it will be toned down a little,” Gary said. “You and I are middle management and we haven’t been with the company long enough. All we can do at this meeting is sit and nod.” Questions 1. Are Connie and her staff on the right track to avoid manager mishaps by defining a new set of leader rules and core values and imposing it by fiat, from the top down? Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 67 2. Do you think a more participative and open culture can be imposed on managers with value statements and training sessions? Why? 3. Why do you think Vitorio and Gary are on the defensive? Might the emphasis on core leadership behaviors be handled in a different way? What do you suggest? Ch2 On the Job Video Cases On the Job: Barcelona Restaurant Group: The Evolution of Management Thinking Questions 1.In what ways is Barcelona’s management approach consistent with modern developments in management thinking? 2.In what ways does Barcelona’s management approach run counter to contemporary developments in management thinking? 3. What aspects of restaurant work are especially challenging to wait staff, and how does Barcelona’s approach to management help employees overcome the downsides of the job? Ch2 Endnotes 1. This questionnaire is from William Pfeiffer and John E. Jones, eds., “Supervisory Attitudes: The X-Y Scale,” in The 1972 Annual Handbook for Group Facilitators (New York: John Wiley & Sons, 1972), pp. 65–68. This material is used by permission of John Wiley & Sons, Inc. The X-Y scale was adapted from an instrument developed by Robert N. Ford of AT&T for in-house manager training. 2. Rachel Emma Silverman, “Some Tech Firms Ask: Who Needs Managers?” The Wall Street Journal (August 6, 2013), http://online.wsj.com/article/SB10001424127 887323420604578652051466314748.html (accessed August 20, 2013). 3. Lisa Thorell, “How Many Bossless Companies Exist Today?” Innovatini (April 1, 2013), http://www .innovatini.com/how-many-bossless-companies -are-there/ (accessed August 20, 2013). 4. See John Hollon, “The Bossless Office Trend: Don’t Be Surprised If It Doesn’t Last Long,” HR Management, TLNT.com ( July 2, 2012), http://www.tlnt .com/2012/07/02/the-bossless-office-trend-dont-be -surprised-if-it-doesnt-last-long/ (accessed August 20, 2013). 5. Matthew E. May, “Mastering the Art of Bosslessness,” Fast Company (September 26, 2012), http://www .fastcompany.com/3001574/mastering-art-bosslessness (accessed August 20, 2013). 6. M. S. S. el Namaki, “Does the Thinking of Yesterday’s Management Gurus Imperil Today’s Companies?” Ivey Business Journal (March–April 2012), www .iveybusinessjournal.com/topics/strategy/does-the -thinking-of-yesterdays-management-gurus-imperil -todays-companies (accessed June 19, 2012). 7. Walter Kiechel III, “The Management Century,” Harvard Business Review (November 2012): 62–75; Eric Abrahamson, “Management Fashion,” Academy of Management Review 21, no. 1 ( January 1996): 254–285. 8. Daniel A. Wren, The Evolution of Management Thought, 4th ed. (New York: Wiley, 1994). 9. Jena McGregor, “‘There Is No More Normal,’” BusinessWeek (March 23 and 30, 2009): 30–34. 10. Robert Tell and Brian Kleiner, “Organizational Change Can Rescue Industry,” Industrial Management (March– April 2009): 20–24. 11. This discussion is based on Walter Kiechel III, “The Management Century,” Harvard Business Review (November 2012): 62–75. 12. These quotes are from Kiechel, “The Management Century.” 13. Jacques Bughin, Michael Chui, and James Manyika, “Capturing Business Value with Social Technologies,” McKinsey Quarterly (November 2012), http://www .mckinsey.com/insights/high_tech_telecoms_internet /capturing_business_value_with_social_technologies (accessed September 27, 2013). 14. Roland Deiser and Sylvain Newton, “Six Social-Media Skills Every Leader Needs,” McKinsey Quarterly, Issue 1 (February 2013), http://www.mckinsey.com/insights /high_tech_telecoms_internet/six_social-media_skills _every_leader_needs (accessed August 21, 2013). 15. David Kiron, Douglas Palmer, and Robert Berkman, “The Executive’s Role in Social Business,” MIT Sloan Management Review (Summer 2013): 83–89. 16. Ibid. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 1 Introduction Chapter 2 The Evolution of Management Thinking 68 Part 1 Introduction to Management 17. Leslie Gaines-Ross, “Get Social: A Mandate for New CEOs,” MIT Sloan Management Review (March 7, 2013), http://sloanreview.mit.edu/article /get-social-a-mandate-for-new-ceos/ (accessed August 21, 2013). 18. Ibid. 19. Ibid. 20. Deiser and Newton, “Six Social Media Skills Every Leader Needs.” 21. Daniel A. Wren, “Management History: Issues and Ideas for Teaching and Research,” Journal of Management 13 (1987): 339–350. 22. Business historian Alfred D. Chandler, Jr., quoted in Jerry Useem, “Entrepreneur of the Century,” Inc. (20th Anniversary Issue, 1999): 159–174. 23. Useem, “Entrepreneur of the Century.” 24. The following is based on Wren, Evolution of Management Thought, Chapters 4 and 5; and Claude S. George, Jr., The History of Management Thought (Englewood Cliffs, NJ: Prentice-Hall, 1968), Chapter 4. 25. Cynthia Crossen, “Early Industry Expert Soon Realized a Staff Has Its Own Efficiency,” The Wall Street Journal, November 6, 2006. 26. Alan Farnham, “The Man Who Changed Work Forever,” Fortune ( July 21, 1997): 114; Charles D. Wrege and Ann Marie Stoka, “Cooke Creates a Classic: The Story Behind F. W. Taylor’s Principles of Scientific Management,” Academy of Management Review (October 1978): 736–749; Robert Kanigel, The One Best Way: Frederick Winslow Taylor and the Enigma of Efficiency (New York: Viking, 1997); and “The X and Y Factors: What Goes Around Comes Around,” special section in “The New Organisation: A Survey of the Company,” The Economist ( January 21–27, 2006): 17–18. 27. Wren, Evolution of Management Thought, 171; and George, History of Management Thought, 103–104. 28. Vanessa O’Connell, “Stores Count Seconds to Trim Labor Costs,” The Wall Street Journal, November 17, 2008; and Vanessa O’Connell, “Retailers Reprogram Workers in Efficiency Push,” The Wall Street Journal, September 10, 2008. 29. Gary Hamel, “The Why, What, and How of Management Innovation,” Harvard Business Review (February 2006): 72–84; Peter Coy, “Cog or CoWorker?” BusinessWeek (August 20 and 27, 2007): 58–60. 30. Max Weber, General Economic History, trans. Frank H. Knight (London: Allen & Unwin, 1927); Max Weber, The Protestant Ethic and the Spirit of Capitalism, trans. Talcott Parsons (New York: Scribner, 1930); and Max Weber, The Theory of Social and Economic Organizations, ed. and trans. A. M. Henderson and TalcottParsons (New York: Free Press, 1947). 31. Nadira A. Hira, “The Making of a UPS Driver,” Fortune (November 12, 2007): 118–129; David J. Lynch, 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. “Thanks to Its CEO, UPS Doesn’t Just Deliver,” USA Today, July 24, 2006, www.usatoday.com/money /companies/management/2006-07-23-ups_x .htm ?tab1=t2 (accessed July 24, 2006); Kelly Barron, “Logistics in Brown,” Forbes ( January 10, 2000): 78–83; Scott Kirsner, “Venture Vérité: United Parcel Service,” Wired (September 1999): 83–96; “UPS,” The Atlanta Journal and Constitution, April 26, 1992; Kathy Goode, Betty Hahn, and Cindy Seibert, “United Parcel Service: The Brown Giant” (unpublished manuscript, Texas A&M University, 1981); and “About UPS,” UPS corporate Web site, www.ups.com/content/us/en/about /index.html (accessed June 19, 2012). Stephen Cummings and Todd Bridgman, “The Relevant Past: Why the History of Management Should Be Critical to Our Future,” Academy of Management Learning & Education 10, no. 1 (2011): 77–93. These are based on Paul Downs, “How I Fire People,” You’re the Boss blog, The New York Times, June 4, 2012, http://boss.blogs.nytimes.com/2012/06/04/how-i -fire-people/ (accessed June 20, 2012). Henri Fayol, Industrial and General Administration, trans. J. A. Coubrough (Geneva: International Management Institute, 1930); Henri Fayol, General and Industrial Management, trans. Constance Storrs (London: Pitman and Sons, 1949); and W. J. Arnold et al., Business-Week, Milestones in Management (New York: McGraw-Hill, vol. I, 1965; vol. II, 1966). Gregory M. Bounds, Gregory H. Dobbins, and Oscar S. Fowler, Management: A Total Quality Perspective (Cincinnati, OH: South-Western Publishing, 1995), pp. 52–53. Mary Parker Follett, The New State: Group Organization: The Solution of Popular Government (London: Longmans, Green, 1918); and Mary Parker Follett, Creative Experience (London: Longmans, Green, 1924). Henry C. Metcalf and Lyndall Urwick, eds., Dynamic Administration: The Collected Papers of Mary Parker Follett (New York: Harper & Row, 1940); Arnold, Business-Week, Milestones in Management. Follett, The New State; Metcalf and Urwick, Dynamic Administration (London: Sir Isaac Pitman, 1941). William B. Wolf, How to Understand Management: An Introduction to Chester I. Barnard (Los Angeles: Lucas Brothers, 1968); and David D. Van Fleet, “The NeedHierarchy and Theories of Authority,” Human Relations 9 (Spring 1982): 111–118. Curt Tausky, Work Organizations: Major Theoretical Perspectives (Itasca, IL: F. E. Peacock, 1978), p. 42. Charles D. Wrege, “Solving Mayo’s Mystery: The First Complete Account of the Origin of the Hawthorne Studies—The Forgotten Contributions of Charles E. Snow and Homer Hibarger,” paper presented to the Management History Division of the Academy of Management (August 1976). Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 69 42. Ronald G. Greenwood, Alfred A. Bolton, and Regina A. Greenwood, “Hawthorne a Half Century Later: Relay Assembly Participants Remember,” Journal of Management 9 (Fall/Winter 1983): 217–231. 43. F. J. Roethlisberger and W. J. Dickson, Management and the Worker (Cambridge, MA: Harvard University Press, 1939). 44. H. M. Parson, “What Happened at Hawthorne?” Science 183 (1974): 922–932; John G. Adair, “The Hawthorne Effect: A Reconsideration of the Methodological Artifact,” Journal of Applied Psychology 69, no. 2 (1984): 334–345; and Gordon Diaper, “The Hawthorne Effect: A Fresh Examination,” Educational Studies 16, no. 3 (1990): 261–268. 45. R. G. Greenwood, A. A. Bolton, and R. A. Greenwood, “Hawthorne a Half Century Later,” 219–221. 46. F. J. Roethlisberger and W. J. Dickson, Management and the Worker; and Kiechel, “The Management Century.” 47. Ramon J. Aldag and Timothy M. Stearns, Management, 2d ed. (Cincinnati, OH: South-Western Publishing, 1991), pp. 47–48. 48. Tausky, Work Organizations: Major Theoretical Perspectives, p. 55. 49. Douglas McGregor, The Human Side of Enterprise (New York: McGraw-Hill, 1960), pp. 16–18; Robert A. Cunningham, “Douglas McGregor: A Lasting Impression,” Ivey Business Journal (October 2011): 5–7. 50. Ricardo Semler, “Out of This World: Doing Things the Semco Way,” Global Business and Organizational Excellence ( July–August 2007): 13–21. 51. Wendell L. French and Cecil H. Bell Jr., “A History of Organizational Development,” in Wendell L. French, Cecil H. Bell Jr., and Robert A. Zawacki, Organization Development and Transformation: Managing Effective Change (Burr Ridge, IL: Irwin McGraw-Hill, 2000), pp. 20–42. 52. Mansel G. Blackford and K. Austin Kerr, Business Enterprise in American History (Boston: Houghton Mifflin, 1986), Chapters 10 and 11; and Alex Groner and the editors of American Heritage and BusinessWeek, The American Heritage History of American Business and Industry (New York: American Heritage Publishing, 1972), Chapter 9. 53. Geoffrey Colvin, “How Alfred P. Sloan, Michael Porter, and Peter Drucker Taught Us All the Art of Management,” Fortune (March 21, 2005): 83–86. 54. Brooks Barnes, “Disney Technology Tackles a ThemePark Headache: Lines,” The New York Times, December 28, 2010, B1; and “Disney Cracks Down on FastPass Enforcement,” Tampa Bay Times, March 9, 2012, B2. 55. Larry M. Austin and James R. Burns, Management Science (New York: Macmillan, 1985). 56. Dan Heath and Chip Heath, “In Defense of Feelings: Why Your Gut Is More Ethical Than Your Brain,” Fast Company ( July–August 2009): 58–59. 57. Scott Patterson, The Quants: How a New Breed of Math Whizzes Conquered Wall Street and Nearly Destroyed It (New York: Crown Business, 2010); and Harry Hurt III, “In Practice, Stock Formulas Weren’t Perfect,” The New York Times, February 21, 2010. 58. Discussed in Kiechel, “The Management Century.” 59. Ludwig von Bertalanffy et al., “General Systems Theory: A New Approach to Unity of Science,” Human Biology 23 (December 1951): 302–361; and Kenneth E. Boulding, “General Systems Theory—The Skeleton of Science,” Management Science 2 (April 1956): 197–208. 60. This section is based on Peter M. Senge, The Fifth Discipline: The Art and Practice of the Learning Organization (New York: Doubleday, 1990); John D. Sterman, “Systems Dynamics Modeling: Tools for Learning in a Complex World,” California Management Review 43, no. 4 (Summer 2001): 8–25; Andrea Gabor, “Seeing Your Company as a System,” Strategy + Business (Summer 2010), www.strategy-business.com/article /10210?gko=20cca (accessed June 20, 2012); and Ron Zemke, “Systems Thinking,” Training (February 2001): 40–46. 61. This example is cited in Sterman, “Systems Dynamics Modeling.” 62. Fred Luthans, “The Contingency Theory of Management: A Path Out of the Jungle,” Business Horizons 16 ( June 1973): 62–72; and Fremont E. Kast and James E. Rosenzweig, Contingency Views of Organization and Management (Chicago: Science Research Associates, 1973). 63. Thomas H. Davenport and Laurence Prusak, with Jim Wilson, What’s the Big Idea? Creating and Capitalizing on the Best Management Thinking (Boston, MA: Harvard Business School Press, 2003); Theodore Kinni, “Have We Run out of Big Ideas?” Across the Board (March– April 2003): 16–21; Hamel, “The Why, What, and How of Management Innovation”; and Joyce Thompson Heames and Michael Harvey, “The Evolution of the Concept of the Executive from the 20th-Century Manager to the 21st-Century Global Leader,” Journal of Leadership and Organizational Studies 13, no. 2 (2006): 29–41. 64. John T. Seaman Jr. and George David Smith, “Your Company’s History as a Leadership Tool: Take Your Organization Forward by Drawing on the Past,” Harvard Business Review (December 2012): 45–52. 65. David Hurst, “The New Ecology of Leadership: Revisiting the Foundations of Management,” Ivey Business Journal (May–June 2012): 1–5; Michael Murphy, “The Race to Failure” (a review of Crash Course by Paul Ingrassia, Random House 2010), The Wall Street Journal, January 29, 2010, A13. 66. Annick Van Rossem and Kees Van Veen, “Managers’ Awareness of Fashionable Management Concepts: An Empirical Study,” European Management Journal 29 (2011): 206–216. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 1 Introduction Chapter 2 The Evolution of Management Thinking 70 Part 1 Introduction to Management 67. Darrell Rigby and Barbara Bilodeau, Management Tools and Trends 2013 (Bain & Company, 2013), downloaded from http://www.bain.com/Images/BAIN _BRIEF_Management_Tools_%26_Trends_2013.pdf (August 21, 2013). 68. Darrell K. Rigby, Management Tools 2013: An Executive’s Guide (Bain & Company 2013), http://www.bain .com/Images/MANAGEMENT_TOOLS_2013 _An_Executives_guide.pdf (accessed August 27, 2013); Margaret Rouse, “Big Data Analytics,” TechTarget.com ( January 10, 2012), http://searchbusinessanalytics .techtarget.com/definition/big-data-analytics (accessed August 27, 2013); and David Kiron, Renee Boucher Ferguson, and Pamela Kirk Prentice, “From Value to Vision: Reimagining the Possible with Data Analytics,” MIT Sloan Management Review Special Report (March 5, 2013), http://sloanreview.mit.edu/reports /analytics-innovation/ (accessed August 27, 2013). 69. Steve Lohr, “Sure, Big Data Is Great. But So Is Intuition,” The New York Times, December 29, 2012. 70. Andrew McAfee and Erik Brynjolfsson, “Big Data: The Management Revolution,” Harvard Business Review (October 2012): 61–68. 71. Spandas Lui, “eHarmony Translates Big Data into Love and Cash,” ZDNet.com (November 6, 2012) http:// www.zdnet.com/eharmony-translates-big-data-into -love-and-cash-7000006884/ (accessed August 27, 2013); and Jeff Russell, “LinkedIn’s eHarmony-Style Recruiting: Big Data Meets HR,” HR.com (April 16, 2013), http://www.hr.com/en/app/blog/2013/04 /linkedin%E2%80%99s-eharmony-style-recruiting-big -data-meet_hfl6zpzd.html (accessed August 27, 2013). 72. Lohr, “Sure, Big Data Is Great.” 73. McAfee and Brynjolfsson, “Big Data: The Management Revolution.” 74. Examples reported in Thomas H. Davenport and Jeanne G. Harris, Competing on Analytics: The New Science of Winning (Boston, MA: Harvard Business School Press, 2007); and McAfee and Brynjolfsson, “Big Data: The Management Revolution.” 75. This definition is based on Steven A. Melnyk and David R. Denzler, Operations Management: A Value-Driven Approach (Burr Ridge, IL: Richard D. Irwin, 1996): p. 613. 76. The Global Supply Chain Games project, www.gscg.org (accessed July 16, 2008). 77. Eric Bellman and Cecilie Rohwedder, “Western Grocer Modernizes Passage to India’s Markets,” The Wall Street Journal, November 28, 2007. 78. Steven Greenhouse and Stephanie Clifford, “U.S. Retailers Offer Safety Plan for Bangladeshi Factories” The New York Times ( July 10, 2013), http:// www.nytimes.com/2013/07/11/business/global /us-retailers-offer-safety-plan-for-bangladeshi-factories .html?pagewanted=all&_r=0 (accessed August 21, 2013); and Kate O’Keeffe and Sun Narin, “H&M Clothes Made in Collapsed Cambodian Factory,” The Wall Street Journal (May 21, 2013), http://online.wsj .com/article/SB1000142412788732478700457849709 1806922254.html (accessed August 21, 2013). 79. Roxane Divol and Thomas Fleming, “The Evolution of Work: One Company’s Story,” McKinsey Quarterly, Issue 4 (2012): 111–115. 80. Tom Ashbrook, “The Bossless Office,” On Point with Tom Ashbrook ( June 20, 2013), http://onpoint.wbur .org. 81. Doug Kirkpatrick, “Self-Management’s Success at Morning Star,” T+D (October 2012): 25–27; and Gary Hamel, “First, Let’s Fire All the Managers,” Harvard Business Review (December 2011): 48–60. 82. Hamel, “First, Let’s Fire All the Managers.” 83. This definition is based on Mercer Human Resource Consulting’s Employee Engagement Model, as described in Paul Sanchez and Dan McCauley, “Measuring and Managing Engagement in a Cross-Cultural Workforce: New Insights for Global Companies,” Global Business and Organizational Excellence (November–December 2006): 41–50. 84. Rigby and Bilodeau, “Management Tools and Trends 2013.” 85. Max Mihelich, “Another Generation Rises: Looking Beyond the Millennials,” Workforce (April 12, 2013), http://www.workforce.com/articles/108-another -generation-rises-looking-beyond-the-millennials (accessed August 22, 2013). 86. Adapted from Don Hellriegel, Susan E. Jackson, and John W. Slocum Jr., Managing: A Competency-Based Approach (Mason, OH: Cengage South-Western, 2008), p. 73. 87. Based on Betty Harrigan, “Career Advice,” Working Woman ( July 1986): 22–24. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. part 1 Integrative Case Part One: Introduction to Management The Clean-Energy Future Is Now As Green Car Journal prepared to publish its muchanticipated “Green Car of the Year” edition for 2012, audiences might have expected a tribute to the Toyota Prius, Nissan Leaf, or another innovation in electric or hybrid motoring. Instead, the panel of environmental and automotive experts assembled by the magazine made a surprising choice—one that signaled a sea change in green energy. The judges selected the Honda Civic Natural Gas, an alternative-fuel, partial-zeroemissions vehicle that operates solely on compressed natural gas. As the magazine noted, not only is the Civic’s sticker price of $26,155 more affordable than electric vehicles, the car possesses a driving range and horsepower on par with conventional compacts, but the Civic’s alternative fuel costs approximately half the price of gasoline and is sourced almost entirely from abundant reserves in the United States. Since winning the award, this version of the Honda Civic has paved the way for other natural gas vehicles (NGVs), such as the 2014 Ford F-150 pickup truck and the 2015 Chevrolet Impala. Against a backdrop of ubiquitous marketing for electric cars and hybrids, the choice of an NGV for Green Car of the Year was an unmistakable nod to a development in green energy that is so immense that it promises to transform the U.S. energy grid and end North American dependence on foreign oil. That development is the discovery of the Marcellus Shale. Located throughout the Appalachian Basin of the eastern United States, the Marcellus Shale is a massive sedimentary rock formation deep beneath the Earth’s surface that contains one of the largest methane deposits anywhere in the world. Once thought to possess a modest 1.9 trillion cubic feet of natural gas, this 600-mile-wide black shale formation below Pennsylvania, Ohio, New York, and West Virginia was explored by geologists in 2004 and was found to contain between 168 trillion and 516 trillion cubic feet of natural gas. Combined with other U.S. shale plays, including the Barnett Shale in Texas, the discovery of the Marcellus led the International Energy Agency (IEA) to rank the United States the new number-one natural gas producer in the world, edging out resource-rich Russia. In addition, the Marcellus has triggered a green-energy boom known as the Great Shale Gas Rush, which is creating thousands of green jobs, revitalizing the nation’s economy, and pointing the way to a clean-energy future. This breakthrough couldn’t have come at a better time. In a highly turbulent business environment shaken by a global recession and new government restrictions on traditional energy, today’s business managers struggle to know which energy alternatives are viable, or even affordable. The unexpected bankruptcy of well-funded green-energy darlings Solyndra and Beacon Power further underscore the uncertainty of the alternative energy marketplace. To gain stability for their organizations, managers need solutions that are reliable now, not decades into the future. Thanks to an abundant supply of affordable natural gas, the green energy future has arrived. According to the U.S. Environmental Protection Agency (EPA) profile on clean energy, natural gas is a clean-burning fuel that generates roughly half the carbon emissions of coal and oil while releasing no sulfur dioxide or mercury emissions. Given its low price relative to other energy sources, natural gas has game-changing implications for trucking fleets, consumer automobiles, electric power generation, and commercial heating— not to mention natural gas ovens, clothes dryers, water heaters, and other appliances. While shale gas is a win-win for business and the environment, its impact on green jobs and the economy is equally important. According to a recent IHS Global Insight study, shale gas production—currently 34 percent of all natural gas production in the United States—will deliver an estimated 870,000 green jobs by 2015. As for the national economy, shale gas contributed $76.9 billion to the U.S. gross domestic product (GDP) in 2010 and is projected to contribute $118.2 billion in 2015. Over the next 25 years, shale gas will raise more than $933 billion in tax revenue for local, state, and federal governments. The news about natural gas is good for average consumers as well. In 2011, property owners in the Marcellus region received $400 million in natural gas royalties—a number that will climb even higher in the next decade. In addition, individual U.S. consumers can expect $926 per year in cost savings related to natural gas. Combined, this economic activity equates to much-needed relief in hard times. 72 Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. What does the switch to natural gas mean for industry-leading companies? For automakers like Honda and Ford, NGVs have begun making their way into regular assembly-line production. Transport businesses such as UPS are converting fleets from diesel to natural gas as part of the White House’s National Clean Fleets Partnership. Transit leaders like Navistar and Clean Energy Fuels have launched strategic partnerships to build America’s Natural Gas Highway. Manufacturers such as Westport Innovations have made organizational changes to become leading producers of liquefied and compressed natural gas engines. Utility companies like Dominion are replacing coal-based electricity with gas-fired electric generation. And drillers like Range Resources are finding new ways to improve the quality and safety of natural gas exploration while controlling costs. There are no limits to the possibilities of the Great Shale Gas Rush. However, it will take visionary leadership and skillful management to deliver on the promise of a truly sustainable clean-energy future. Questions 1. What turbulent forces are causing business leaders to rethink their use of energy? 2. Which managers—top managers, middle managers, or first-line managers—would make companywide decisions about energy use? How might the new workplace enable all managers to capitalize on the Great Shale Gas Rush? 3. Which historical management perspectives have particular relevance to the exploration and extraction of natural gas? Explain. Sources: Based on “Honda Civic Natural Gas Is 2012 Green Car of the Year,” Green Car Journal, November 17, 2011, www.greencar.com/articles /honda-civic-natural-gas-2012-green-car-year.php (accessed June 7, 2012); Ros Krasny, “GM to Sell Cars Next Year Powered by Natural Gas,” Reuters, October 16, 2013, http://www.reuters.com/article/2013/10/16/autos -gm-naturalgas-idUSL1N0I510I20131016 (accessed January 4, 2014); Michael Graham Richard, “2014 Ford F150 Pickup Truck Will Run on Compressed Natural Gas,” Treehugger, August 5, 2013, http://www .treehugger.com/cars/2014-ford-f150-pickup-truck-will-run-compressed -natural-gas-cng.html (accessed January 4, 2014); Elwin Green, “Natural Gas Locked in the Marcellus Shale Has Companies Rushing to Cash in on Possibilities,” Pittsburgh Post-Gazette, March 16, 2012, www.post-gazette .com/stories/business/news/natural-gas-locked-in-the-marcellus-shale -has-companies-rushing-to-cash-in-on-possibilities-370058/(accessed June 7, 2012); Kevin Begos, “Gas Drillers Generate About $3.5 Billion in Revenues from Marcellus Shale,” Associated Press, May 5, 2012, www .timesunion.com/business/article/AP-Pa-gas-drilling-brought-3-5 -billion-in-2011-3536873.php (accessed June 8, 2012); Timothy J. Considine, Robert Watson, and Seth Blumsack, The Pennsylvania Marcellus Natural Gas Industry: Status, Economic Impacts, and Future Potential, John and Willie Leone Family Department of Energy and Mineral Engineering, Penn State University, July 20, 2011, http://marcelluscoalition.org /wp-content/uploads/2011/07/Final-2011-PA-Marcellus-Economic -Impacts.pdf (accessed June 8, 2012); IHS,“Shale Gas Supports More Than 600,000 American Jobs Today; by 2015, Shale Gas Predicted to Support Nearly 870,000 Jobs and Contribute $118.2 Billion to GDP,” press release, December 6, 2011, http://press.ihs.com/press-release/energy-power /shale-gas-supports-more-600000-american-jobs-today-2015-shale-gas -predict (accessed June 8, 2012); “IEA: U.S. to Overtake Russia as Top Gas Producer,” Reuters, June 5, 2012, http://af.reuters.com/article /energyOilNews/idAFL3E8H45WZ20120605 (accessed June 8, 2012); Environmental Protection Agency, “Clean Energy: Air Emissions,” www .epa.gov/cleanenergy/energy-and-you/affect/air-emissions.html (accessed June 8, 2012); Clifford Krauss, “There’s Gas in Those Hills, The New York Times, April 8, 2008, www.nytimes.com/2008/04/08/business/08gas .html (accessed June 8, 2012). Introduction 1 73 Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Par t 2 Chapter 3 © EUROPHOTOS/Shutterstock.com Are You Fit for Managerial Uncertainty? The External Environment Task Environment General Environment The Organization–Environment Relationship Environmental Uncertainty Adapting to the Environment The Internal Environment: Corporate Culture Symbols Stories Heroes Slogans Ceremonies Types of Culture Adaptability Achievement Culture Culture Involvement Consistency Culture Culture Learning Outcomes Chapter Outline The Environment and Corporate Culture After studying this chapter, you should be able to: 1. Define an organizational ecosystem and how the general and task environments affect an organization’s ability to thrive. 2. Explain the strategies managers use to help organizations adapt to an uncertain or turbulent environment. 3. Define corporate culture. 4. Provide organizational examples of symbols, stories, heroes, slogans, and ceremonies and explain how they relate to corporate culture. 5. Describe four types of corporate culture. 6. Examine the relationship between culture, corporate values, and business performance. 7. Define a cultural leader and explain the tools that a cultural leader uses to create a high-performance culture. New Manager Self-Test: Cultural Preference Shaping Corporate Culture for Innovative Response Managing the High-Performance Culture Cultural Leadership Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 75 during a time of uncertainty when you were in a formal or informal leadership position. Please answer whether each of the following items was Mostly True or Mostly False in that circumstance. Mostly True Mostly False 1. Enjoyed hearing about new ideas even when trying to meet a deadline. __________ __________ 2. Welcomed unusual viewpoints of others, even if we were working under pressure. __________ __________ 3. Made it a point to attend industry trade shows and company events. __________ __________ 4. Specifically encouraged others to express opposing ideas and arguments. __________ __________ 5. Asked “dumb” questions. __________ __________ 6. Always offered comments on the meaning of data or issues. __________ __________ 7. Expressed a controversial opinion to bosses and peers. __________ __________ 8. Suggested ways of improving my and others’ ways of doing things. __________ __________ 2 Environment Instructions: Do you approach uncertainty with an open mind? Think back to how you thought or behaved 3 Planning Are You Fit for Managerial Uncertainty?1 Introduction 1 Scoring and Interpretation: Give yourself one point for each item that you marked as Mostly True. If Hot Topic Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Leading Y ou sometimes feel like you are chasing cats,” said Georgetown University Associate Vice President Scott Fleming. He was talking about how hard it is to monitor where the T-shirts, sweatshirts, and other apparel the university’s bookstore sells come from. As a result of pressure from student activists and public outrage over recent accidents and worker deaths at overseas textile factories, Georgetown’s bookstore remodeled displays so that garments made by Alta Gracia get pride of place ahead of Nike, Adidas, and other big brands. Why? Alta Gracia is the label of a South Carolina company that is carving a niche by paying above-average wages and promoting safe, humane working conditions at its Dominican Republic factory. Georgetown belongs to a nationwide apparel consortium that includes 180 schools that are pressuring the industry by making a commitment to do business with companies with ethical and socially responsible practices. The effect has been small but noticeable. The threat of losing out on the $4 billion market for apparel branded with university logos has gotten the attention of managers at large multinational corporations. “They target young people with their advertising, but they have not respected us enough to realize we won’t mindlessly consume their product,” said recent Georgetown graduate Natalie Margolis.2 5 6 Controlling “ 4 OOrganizing rganizing you scored less than 5, you might want to start your career as a manager in a stable rather than an unstable environment. A score of 5 or above suggests a higher level of mindfulness and a better fit for a new manager in an organization with an uncertain environment. In an organization in a highly uncertain environment, everything seems to be changing. In that case, an important quality for a new manager is “mindfulness,” which includes the qualities of being open-minded and an independent thinker. In a stable environment, a manager with a closed mind may perform all right because much work can be done in the same old way. In an uncertain environment, even a new manager needs to facilitate new thinking, new ideas, and new ways of working. A high score on the preceding items suggests higher mindfulness and a better fit with an uncertain environment. 76 Part 2 The Environment of Management Growing concerns over conditions in low-wage overseas factories is a big environmental issue for managers in retail organizations today, as well as for those in manufacturers such as Nike and Apple that use overseas contractors. However, managers face many challenges from both the external and internal environments. This chapter explores in detail components of the external environment and how they affect the organization. The chapter also examines a major part of the organization’s internal environment—corporate culture. Corporate culture is both shaped by the external environment and shapes how managers respond to changes in the external environment. The External Environment The external organizational environment includes all elements existing outside the boundary of the organization that have the potential to affect the organization.3 The environment includes competitors, resources, technology, and economic conditions that influence the organization. It does not include those events so far removed from the organization that their impact is not perceived. The organization’s external environment can be conceptualized further as having two components: task and general environments, as illustrated in Exhibit 3.1.4 The task environment is closer to the organization and includes the sectors that conduct dayto-day transactions with the organization and directly influence its basic operations and performance. It is generally considered to include competitors, suppliers, customers, and the labor market. Students and suppliers are major elements of the task environment for university bookstores, for example. The general environment affects organizations indirectly. It includes social, economic, legal-political, international, natural, and technological factors that influence all organizations about equally. Changes in federal regulations or an economic recession are part of the organization’s general environment, as are shifting social attitudes toward matters such as how and where the products we use are made. These events do not directly change day-to-day operations, but they do affect all organizations eventually. A new view of the environment argues that organizations are now evolving into business ecosystems. An organizational ecosystem is a system formed by the interaction among a community of organizations in the environment. An ecosystem includes organizations in all the sectors of the task and general environments that provide the resource and information transactions, flows, and linkages necessary for an organization to thrive.5 For example, Apple’s ecosystem includes hundreds of suppliers and millions of customers for the products that it produces across several industries, including consumer electronics, Internet services, mobile phones, personal computers, and entertainment.6 exhibit 3.1 Dimensions of the Organization’s General, Task, and Internal Environments General Environment Technological Task Environment Natural Customers Competitors Suppliers Labor Market Internal Environment Employees Culture Management Sociocultural Economic Legal/Political International Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 77 The organization also has an internal environment, which includes the elements within the organization’s boundaries. The internal environment is composed of current employees, management, and especially corporate culture, which defines employee behavior in the internal environment and how well the organization will adapt to the external environment. Exhibit 3.1 illustrates the relationship among the task, general, and internal environments. As an open system, the organization draws resources from the external environment and releases goods and services back to it. We will first discuss the two components of the external environment in more detail. Later in the chapter, we examine corporate culture, the key element in the internal environment. Other aspects of the internal environment, such as structure and technology, are covered in later chapters of this book. “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” —Charles Darwin (1809–1882), naturalist Task Environment The task environment includes those sectors that have a direct working relationship with the organization, among them customers, competitors, suppliers, and the labor market. Customers Those people and organizations in the environment that acquire goods or services from the organization are customers. As recipients of the organization’s output, customers are important because they determine the organization’s success. Organizations have to be responsive to marketplace changes. Consider Encyclopædia Britannica, where sales of the set of 32 bound volumes declined from 100,000 in 1990 to barely 3,000 in 1996. Customers no longer had time for door-to-door salespeople and no longer wanted a 129-pound set of books. Managers knew something had to be done. They followed a carefully planned strategic transition to remake Encyclopædia Britannica into a totally different organization by 2012, when the last bound volumes were printed and the company’s digital strategy was fully in place. Managers placed heavy emphasis on their K–12 customers, where Britannica’s high editorial quality had always been appreciated. Content is updated every 20 minutes by teams of scholars from around the world. Today, more than half of U.S. students and teachers have access to online Britannica content, and the service is growing even faster overseas. The company also has around 500,000 household subscribers, who prefer quality and credibility over Wikipedia’s quantity and free access.7 Competitors Organizations in the same industry or type of business that provide goods or services to the same set of customers are referred to as competitors. Competitors are constantly battling for loyalty from the same group of customers. For example, in early 2013, Samsung became the world leader in smartphone sales, topping Apple in several countries, and the competition has gotten even hotter as Samsung has stepped up the challenge in the U.S. market. The company held its first promotional event for its flagship smartphone, the Galaxy S4, at a packed event at New York’s Radio City Music Hall. Apple’s iPhone still has strong brand loyalty, but the buzz at the moment is on Samsung’s side. A survey found that first-time smartphone buyers preferred Samsung by about a 3-to-1 margin. “This is Samsung’s time right now,” said Gene Munster, an analyst at Piper Jaffray.8 Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment Chapter 3 The Environment and Corporate Culture 78 Part 2 The Environment of Management Concept Connection Hyundai At the Hyundai Motor Company manufacturing plant in Alabama, auto parts are sourced from nearly 20 suppliers located in that same state. While some parts are sourced locally, others come from great distances, and Hyundai deliberately seeks out women- and minority-owned businesses across the globe. The company is committed to maintaining diversity in its supply chain. Hot Topic Suppliers provide the raw materials that the organization uses to produce its output. A candy manufacturer, for example, may use suppliers from around the globe for ingredients such as cocoa beans, sugar, and cream. A supply chain is a network of multiple businesses and individuals that are connected through the flow of products or services. For Toyota, the supply chain includes over 500 global parts suppliers organized by a production strategy called just-in-time ( JIT).9 JIT improves an organization’s return on investment, quality, and efficiency because much less money is invested in idle inventory. In the 1970s, the Japanese taught U.S. companies how to boost profit by keeping inventories lean through JIT. “Instead of months’ worth of inventory, there are now days and even hours of inventory,” says Jim Lawton, head of supply management solutions at consultant Dun & Bradstreet. Lawton points out that there is a downside, however—one that became dramatically clear after a March 2011 earthquake in Japan: “If supply is disrupted, as in this situation, there’s nowhere to get product.”10 The quake, which triggered massive tsunami waves and caused the second-worst nuclear disaster in history, at the Fukushima power plant along the Pacific coastline, revealed the fragility of today’s JIT supply chains. Japanese parts suppliers for the global auto industry were shut down, disrupting production at auto factories around the world. “Even a missing $5 part can stop an assembly line,” said a Morgan Stanley representative. Because of this natural disaster, Toyota’s production fell by 800,000 vehicles—10 percent of its annual output. Despite the potential for such disruptions, most companies aren’t willing to boost inventories to provide a cushion. Even a slight increase in inventory can cost companies millions of dollars.11 Suppliers Labor Market The labor market represents people in the environment who can be hired to work for the organization. Every organization needs a supply of trained, qualified personnel. Unions, employee associations, and the availability of certain classes of employees can influence the organization’s labor market. Labor market forces affecting organizations right now include (1) the growing need for computer-literate knowledge workers; (2) the necessity for continuous investment in human resources through recruitment, education, and training to meet the competitive demands of the borderless world; and (3) the effects of international trading blocs, automation, outsourcing, and shifting facility locations on labor dislocations, creating unused labor pools in some areas and labor shortages in others. Changes in the various sectors of the general and task environments can create tremendous challenges, especially for organizations operating in complex, rapidly changing industries. Costco Wholesale Corporation, with warehouses throughout the world, is an example of an organization operating in a highly complex environment. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 79 Chapter 3 The Environment and Corporate Culture Innovative Way Costco Wholesale Corporation Remember This • The organizational environment, consisting of both task and general environments, includes all elements existing outside the boundary of the organization that have the potential to affect the organization. • An organizational ecosystem includes organizations in all the sectors of the task and general environments that provide the resource and information transactions, flows, and linkages necessary for an organization to thrive. • The general environment indirectly influences all organizations within an industry and includes five dimensions. • The task environment includes the sectors that conduct day-to-day transactions with the organization and directly influence its basic operations and performance. • The internal environment includes elements within the organization’s boundaries, such as employees, management, and corporate culture. • Customers are part of the task environment and include people and organizations that acquire goods or services from the organization. • Competitors are organizations within the same industry or type of business that vie for the same set of customers. • Suppliers provide the raw materials the organization uses to produce its output. • The labor market represents the people available for hire by the organization. General Environment The dimensions of the general environment include international, technological, sociocultural, economic, legal-political, and natural. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment Costco Wholesale Corporation, a no-frills, self-service warehouse club, operates an international chain of membership warehouses offering a limited selection of products at reduced prices. Costco’s complex environment is illustrated in Exhibit 3.2. Costco’s business model focuses on maintaining its image as a pricing authority, consistently providing the most competitive prices. “Everything we do is to provide goods and services to the customer at a lower price,” said Jim Sinegal, co-founder and recently retired CEO. New CEO Craig Jelinek has vowed that a low-price philosophy will continue to guide the company. Costco warehouses are designed to operate efficiently and to communicate value to members.The warehouse decor—high ceilings, metal roofs, exposed trusses—keeps costs low and contributes to the perception that Costco is for serious shoppers seeking serious bargains. Other strategies for keeping prices low include offering only around 4,000 unique products at a time (by contrast, Walmart offers over 100,000) and negotiating low prices with suppliers. Only about 28 percent of sales come from outside the United States, but same store sales in overseas markets have been growing about four times faster than those in the United States. The biggest part of Jelinek’s plan is to increase Costco’s international presence. In a 2013 interview, he said that the company would open its first locations in France and Spain within the next two years, and that two-thirds of Costco’s expansion over the next five years would be international, with a focus on Japan, Taiwan, and South Korea. Costco’s biggest competitive advantage is its loyal workforce. “Costco compensates employees very well—well above the industry in terms of wages and benefits,” says R. J. Hottovey, a retail analyst at Morningstar. When the economic downturn worsened in late 2009 and many retailers cut wages and issued layoffs, Costco handed out raises. The happiness and morale of employees is often overlooked in the retail industry, but not at Costco. Thanks to its good treatment of workers, Costco has one of the lowest turnovers in the retail industry (around 5 percent), and since 2009, sales have grown 39 percent and the stock price has doubled.12 80 Part 2 The Environment of Management exhibit 3.2 General Environment The External Environment of Costco Wholesale Corporation Technological E-commerce Web sites in U.S. and Canada generated $2.1 million in 2012 sales; added a Web site in the United Kingdom Uses technology to manage store and corporate operations Introduced mobile apps for Apple and Android in 2012 Task Environment Natural Greenhouse inventories to track emission trends Energy-efficient building design Committed to aggressive environmental protection in the gasoline business Customers 69.9 million members 30% are small business owners Appeals to customers seeking high volume and low price 89% membership renewal Competitors Vigorous and widespread Sam’s Club, BJ’s Wholesale Club, Walmart, The Home Depot, Lowe’s Growing threat from online competition, including Amazon.com Suppliers Brand-name vendors, such as P&G, Kraft, and Whirlpool Builds close supplier relationships to keep prices low Supplier Diversity Program for minority- and women-owned businesses Labor Market 172,000 loyal, highly productive employees Considers employees a competitive advantage Lean and stable executive ranks Labor & benefits comprise 70% of operating costs Costco Wholesale Corporation Sociocultural Focuses on bulk needs of families in suburban communities Targets wide range of customers Average customer income is $57,000 Economic Negatively affected by economic slowdown Susceptible to fluctuating currency exchange rates Value pricing drives customer traffic Legal/Political Managers pushing for increase in government-mandated minimum wage Offers government-required health insurance for employees Supports privatization of liquor sales (license states) International Strong growth expected in Asian markets 28% of sales from countries outside the U.S. SOURCES: Costco Wholesale Annual Report 2012, Costco Wholesale Corporation Investor Relations Web site, http://phx.corporate-ir.net/phoenix .zhtml?c=83830&p=irol-reportsannual (accessed August 26, 2013); Brad Stone, “Costco CEO Craig Jelinek Leads the Cheapest, Happiest Company in the World,” Bloomberg Businessweek (June 6, 2013), http://www.businessweek.com/articles/2013-06-06/costco-ceo-craig-jelinek-leads-the-cheapest -happiest-company-in-the-world (accessed August 26, 2013); “Costco Wholesale Corporation,” Marketline (April 30, 2012): 3–9; Alaric DeArment, “Costco’s Lobbying Changes WA’s Liquor Laws: Who Is Next?” Drug Store News, (December 12, 2011): 12; and Sharon Edelson, “Costco Keeps Formula as It Expands,” Women’s Wear Daily (January 30, 2012): 1. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Chapter 3 The Environment and Corporate Culture 81 International Technological The technological dimension of the general environment includes scientific and technological advancements in a specific industry, as well as in society at large. Advances in technology drive competition and help innovative companies gain market share. However, some industries have failed to adapt to technological shifts and are facing decline. Managers at Fuji got high marks for seeing the trend toward digital cameras and responding faster than Kodak, but even they didn’t anticipate or prepare for the wireless revolution. Adding WiFi technology for Internet connectivity is common in many consumer electronics, but for the most part, digital cameras remain stand-alone devices. It’s an oversight that is hurting not only Fuji, but also Panasonic, Olympus, Canon, and other camera makers. The number of photos being taken is soaring, but most people are using their smartphones so they can easily share photos on Facebook, Instagram, and other social media. Shipments of compact digital cameras plummeted 42 percent in the first five months of 2013. “It’s the classic case of an industry that is unable to adapt,” said Christopher Chute, a digital imaging analyst at research firm IDC.15 Sociocultural The sociocultural dimension of the general environment represents the demographic characteristics, norms, customs, and values of the general population. Important sociocultural characteristics are geographical distribution and population density, age, and education levels. Today’s demographic profiles are the foundation of tomorrow’s workforce and consumers. By understanding these profiles and addressing them in the organization’s business plans, managers prepare their organizations for long-term success. Smart managers may want to consider how the following sociocultural trends are changing the consumer and business landscape: 1. A new generation of technologically savvy consumers, variously called Gen Z, ReGens, the Connected Generation, or simply Post-Millennials, has intimately woven technology into every aspect of their lives. Mobile devices shape the way they communicate, shop, travel, and earn college credits. This generation will make up 40 percent of Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment In his book The World Is Flat, Thomas Friedman challenges managers to view global markets as a level playing field where geographical divisions are irrelevant.13 A flat world, Friedman argues, creates opportunities for companies to expand into global markets and build a global supply chain. As managers expand into global markets, they have to consider the international dimension of the external environment, which includes events originating in foreign countries, as well as new opportunities for U.S. companies in other countries. The international environment provides new competitors, customers, and suppliers and shapes social, technological, and economic trends as well. Consider the mixed results Starbucks experienced as it expanded into European markets. Starbucks fans packed stores in Germany and the United Kingdom, for example, but sales and profits in the company’s French stores were disappointing. In fact, after eight years operating 63 stores, Starbucks never turned a profit in France. What international factors could be hindering the company’s success in France? First, a sluggish economy and Europe’s debt crisis hurt sales. Plus, Starbucks faced high rent and labor costs in France, which eroded profits. The company was also slow to tailor the Starbucks experience to the French café culture. Whereas a New Yorker might grab a paper cup of coffee to go, the French prefer to linger over a large, ceramic mug of coffee with friends in a café-style environment. To respond to these challenges, Starbucks launched a multimillion-dollar campaign in France that includes an upscale makeover of stores, with more seating and customized beverages and blends that appeal to local tastes.14 The international environment will be discussed in more detail in the next chapter. 82 Part 2 The Environment of Management Shrewd home builders are responding to shifts in the sociocultural dimension. Aging baby boomers have been a mainstay of the housing market during the economic downturn, and what they want are smaller houses designed with features to help them stay in their own homes as long as possible. For example, this award-winning Green Lake Residence in Seattle, Washington, designed by Emory Baldwin of ZAI, Inc., offers an efficient, adaptable plan that includes no-step entries and closets stacked on top of each other that can be converted into an elevator shaft if necessary. Jay Clendenin / Aurora Photos Concept Connection the population in the United States and Europe by 2020 and will constitute the largest cohort of consumers worldwide. Predictions of what they will value as consumers include brands that are trustworthy and products and companies that show a commitment to environmental, social, and fiscal responsibility.16 2. Young people are also leading the trend toward widespread social equality. Polls show that views about social mores and lifestyles are shifting. The percentage saying society should encourage greater tolerance of people with different lifestyles and backgrounds increased from 29 percent in 1999 to 44 percent in 2013. Support for gay marriage increased to 53 percent from 30 percent in 2004, and a number of states already have passed laws allowing samesex marriage.17 Another poll shows that 57 percent of people support a path to citizenship for illegal immigrants, and 48 percent support the legalization of marijuana.18 3.The most recent U.S. census data show that more than half of all babies born in 2011 were members of minority groups, the first time that has happened in U.S. history. Hispanics, African Americans, Asians, and other minorities represented 50.4 percent of births in 2011. The nation’s growing diversity has huge implications for business.19 Economic The economic dimension represents the general economic health of the country or region in which the organization operates. Consumer purchasing power, the unemployment rate, and interest rates are part of an organization’s economic environment. Because organizations today are operating in a global environment, the economic dimension has become exceedingly complex and creates enormous uncertainty for managers. In the United States, many industries, such as banking, are finding it difficult to make a comeback despite the slowly rebounding economy. KeyCorp, one of the nation’s largest banking-based financial services organizations, reports an uneven turnaround, with a mix of both good and bad news. While KeyCorp faces a reduction in total assets, a drop in revenue, and a decline in the profit margin in the lending business, it also reports fewer delinquent loans and strong demand from corporate customers for new loans. With banks stretching from Alaska to Maine, KeyCorp has benefited from geographic diversity because some regions of the United States rebounded faster than others. “As we are in economic recovery . . . our business model, our size, our geographic diversity is an advantage,” said Beth Mooney, KeyCorp’s CEO. “Conventional wisdom five years ago would have said differently.”20 Legal-Political The legal-political dimension includes government regulations at the local, state, and federal levels, as well as political activities designed to influence company behavior. The U.S. political system encourages capitalism, and the government tries not to overregulate business. However, government laws do specify rules of the game. The federal government influences organizations through the Occupational Safety and Health Administration (OSHA), Environmental Protection Agency (EPA), fair trade practices, libel statutes Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 83 Chapter 3 The Environment and Corporate Culture Reaching Mythical Proportions In Greek mythology, Nike was the winged goddess of victory. With headquarters in Portland, Oregon— considered one of the world’s “greenest” cities— Nike, Inc. has a corporate culture centered around a commitment to victory, both on the athletic field and as one of the top 100 most sustainable corporations. Some companies give a nod to sustainability by reducing toxins, but Nike goes further. The company’s predictive tool, the Considered Design Index, monitors the total environmental impact of the running shoe production cycle, scoring everything from fabric to reducing waste. Power Victory in sustainability also means influencing other companies. Nike CSR staff spearheaded GreenXchange, which brought together companies to explore opportunities, share information, and keep abreast of trends and issues. As Nike’s sustainability influence grows, its cultural mantra reflects the winged deity: “There is no finish line for environmental efforts—we can always go further.” Sources: Marc J. Epstein, Adriana Rejc Buhovac, and Kristi Yuthas, “Why Nike Kicks Butt in Sustainability,” Organizational Dynamics 39 (2010): 353–356; and “Sustainable Business at Nike, Inc.,” Nike corporate Web site, http://nikeinc.com/pages/responsibility (accessed July 24, 2012). Natural In response to pressure from environmental advocates, organizations have become increasingly sensitive to the Earth’s diminishing natural resources and the environmental impact of their products and business practices. As a result, the natural dimension of the external environment is growing in importance. The natural dimension includes all elements that occur naturally on Earth, including plants, animals, rocks, and resources Connection Ariel Skelley/Blend Images/Getty Images allowing lawsuits against business, consumer protection and privacy legislation, product safety requirements, import and export restrictions, and information and labeling requirements. One of the most recent challenges in the legal-political dimension is the Patient Protection and Affordable Care Act, sometimes called Obamacare (passed in 2010 and upheld by the Supreme Court as constitutional in 2012). The act requires that companies provide health insurance for employees or pay penalties.21 Managers in many companies work closely with national lawmakers, educating them about products and services and legislation’s impact on their business strategies. Long before its NASDAQ debut in May 2012, for example, Facebook had been quietly befriending the Concept nation’s top lawmakers. Managers hired former political aides with access to top leaders in both parties and had them lead training sessions on using Facebook to communicate with voters. In addition, Facebook stepped up its lobbying efforts and set up a political action committee. “It’s smart advocacy 101,” said Rey Ramsey, CEO of TechNet, an industry group that includes Facebook. What you ultimately want is for a legislator to understand the consequences of their actions.”22 Whether they are motivated by a desire to preserve natural resources, to impress their customers with their social responsibility, or to comply with new legislation, many companies are looking for ways to treat the natural environment better. Some are doing it by switching to renewable energy sources, while others are trying to reduce pollution. Promoting the use of cloth carrying bags like these is just one example of how retailers can help minimize the amount of trash going into the world’s landfills. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment Green 84 Part 2 The Environment of Management Hot Topic exhibit 2012 Environmental Performance Index 3.3 such as air, water, and climate. Protection of the natural environment is emerging as a critical policy focus around the world. Governments are increasingly under pressure to explain their performance on pollution control and natural resource management. Nations with the best environmental performance, along with some comparison countries, are listed in Exhibit 3.3. Note that the top performer is Switzerland, which gets most of its power from renewable sources—hydropower and geothermal energy. The natural dimension is different from other sectors of the general environment because it has no voice of its own. Influence on managers to meet needs in the natural environment may come from other sectors, such as government regulation, consumer concerns, the media, competitors’ actions, or even employees.23 For example, environmental groups advocate various action and policy goals that include reduction and cleanup of pollution, development of renewable energy resources, reduction of greenhouse gases such as carbon dioxide, and sustainable use of scarce resources such as water, land, and air. The oil spill in the Gulf of Mexico in 2010 brought environmental issues to the forefront. Months after a BP-Transocean rig at the Deepwater Horizon oil well exploded, hundreds of thousands of gallons of oil were still flowing into open water each day, adding to the millions of gallons already contaminating the water and beaches along the coast of Louisiana, Mississippi, Alabama, and Florida, and threatening the region’s fish, birds, turtles, and vegetation. “One of the last pristine, most biologically diverse coastal habitats in the country is about to get wiped out,” said Felicia Coleman, who directs the Florida State University Coastal and Rank Country Score 1 Switzerland 76.69 2 Latvia 70.37 3 Norway 69.92 4 Luxembourg 69.2 5 Costa Rica 69.03 6 France 69 7 Austria 68.92 8 Italy 68.9 9 Sweden 68.82 10 United Kingdom 68.82 11 Germany 66.91 12 Slovakia 66.62 13 Iceland 66.28 14 New Zealand 66.05 15 Albania 65.85 37 Canada 58.41 49 United States 56.59 116 China 42.24 125 India 36.23 132 Iraq 25.32 SOURCE: 2012 Environmental Performance Index, Yale Center for Environmental Law and Policy, Yale University, http://epi.yale .edu/epi2012/rankings; and Center for International Earth Science Information Network, Columbia University. Note: The scores for each country are based on 25 performance indicators covering both environmental public health and ecosystem vitality, such as air pollution and greenhouse gas emissions. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 85 Chapter 3 The Environment and Corporate Culture Marine Laboratory. “And there’s not much we can do about it.” The effects of the devastating spill are likely to continue for dozens of years.24 Remember This • The economic dimension represents the general economic health of the country or region in which the organization operates. • The legal-political dimension includes government regulations at the local, state, and federal levels, as well as political activities designed to influence company behavior. • The natural dimension includes all elements that occur naturally on Earth, including plants, animals, rocks, and natural resources such as air, water, and climate. The Organization–Environment Relationship Why do organizations care so much about factors in the external environment? The reason is that the environment creates uncertainty for organization managers, and they must respond by designing the organization to adapt to the environment. Environmental Uncertainty Uncertainty means that managers do not have sufficient information about environmental factors to understand and predict environmental needs and changes.25 As indicated in Exhibit 3.4, environmental characteristics that influence uncertainty are the number of factors that affect the organization and the extent to which those factors change. exhibit High High Uncertainty Adapt to Environment 3.4 The External Environment and Uncertainty Rate of Change in Factors in Environment Low Uncertainty Low High Low Number of Factors in Organization Environment Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment • The international dimension of the external environment represents events originating in foreign countries, as well as opportunities for U.S. companies in other countries. • The technological dimension of the general environment includes scientific and technological advances in society. • The sociocultural dimension includes demographic characteristics, norms, customs, and values of a population within which the organization operates. 86 Part 2 The Environment of Management Refer to your score on the opening questionnaire to see how well you might adapt as a new manager in an uncertain environment. Managers at a large multinational like Costco must deal with thousands of factors in the external environment that create uncertainty. When external factors change rapidly, the organization experiences high uncertainty; examples of companies that often face such problems are telecommunications and aerospace firms, computer and electronics companies, and Internet organizations. Consider the uncertainty that Nintendo managers face with a deluge of downloadable inexpensive games for smartphones and tablets. Traditional console game makers like Nintendo are confronting a sea of change in technologies and consumer tastes. In 2012, Nintendo posted the first loss in its history as a video game company.26 When an organization deals with only a few external factors and these factors are relatively stable, such as those affecting soft-drink bottlers or food processors, managers experience low uncertainty and can devote less attention to external issues. Adapting to the Environment Environmental changes may evolve unexpectedly, such as shifting customer tastes for video and computer games or social media sites, or they may occur violently, such as the devastating Japanese earthquake and tsunami in 2011. The level of turbulence created by an environmental shift will determine the type of response that managers must make in order for the organization to survive. Managers continuously scan the business horizon for both subtle and dramatic environmental changes, also called strategic issues, and identify those that require strategic responses. Strategic issues are “events or forces either inside or outside an organization that are likely to alter its ability to achieve its objectives.” As environmental turbulence increases, strategic issues emerge more frequently.27 Managers use several strategies to adapt to these strategic issues, including business intelligence applications, attempts to influence the environment, creating interorganizational partnerships, and mergers or joint ventures. Business Intelligence Organizations depend on information, and companies that most effectively acquire, interpret, disseminate, and use information come out as winners. Managers have learned the importance of not only being aware of what’s going on inside the organization, but also getting a handle on what’s going on in the external environment. Boundary spanning links to and coordinates the organization with key elements in the external environment.28 One area of boundary spanning is the use of business intelligence, which results from using sophisticated software to search through internal and external data to spot patterns, trends, and relationships that might be significant. The fastest-growing segment of business intelligence is big data analytics. As described in Chapter 2, big data analytics refers to searching and examining massive, complex sets of data to uncover hidden patterns and correlations and make better decisions.29 Big data analytics is becoming a driving force in many organizations, with 85 percent of Fortune 500 companies reporting in 2012 that they have launched big data initiatives.30 One of the best-known examples of the use of data analytics among the general population is in the sports world. The popular book Moneyball: The Art of Winning an Unfair Game, later made into a movie starring Brad Pitt, tells the story of how the Oakland Athletics general manager Billy Beane built a winning team by analyzing previously ignored player statistics.31 Today, most sports teams use sophisticated data analytics programs to analyze player statistics. Similarly, businesses use big data analytics to gain insights that can improve performance. Some airlines use a service called RightETA, from PASSUR Aerospace, a provider of decision support technologies for the aviation industry, to eliminate gaps between estimated and actual flight arrival times. PASSUR collects a wide range of multidimensional data and can analyze patterns spanning more than a decade to Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 87 understand what happens under specific conditions. The company says that enabling airlines to know when planes are going to land and plan accordingly can save several million dollars a year.32 Banks such as Capital One analyze customers based on credit risk, usage, and multiple other criteria to match customer characteristics with appropriate product offerings. Kaiser Permanente collects petabytes of health data on its 8 million members. Some of that data was used in a study sponsored by the U.S. Food and Drug Administration (FDA) that identified a greater risk of heart attacks among users of the pain medication Vioxx.33 Business intelligence and big data analytics are also related to the growing area of boundary spanning known as competitive intelligence (CI), which refers to activities to get as much information as possible about one’s rivals.34 Read the “Ethical Dilemma” on page 102, which pertains to CI. Do you have the courage to risk your job by challenging the boss’s inappropriate use of confidential information? Influence the Environment Boundary spanning is an increasingly important task in organizations because environmental shifts can happen quickly in today’s world. Managers need good information about their customers, competitors, and other elements to make good decisions. Boundary spanning also includes activities that represent the organization’s interest in the environment and attempt to influence elements of the external environment.35 General Electric (GE) spends more than $39 million on political lobbying to influence government officials to take actions that positively affect the company’s business performance. GE’s political lobbyists span the boundary between the organization and the government, a critical aspect of the external environment.36 One currently intense area of lobbying relates to the online sales tax bill in the U.S. Congress. Several states have passed laws requiring that consumers pay the so-called e-sales tax, and in May 2013, the Senate passed the Marketplace Fairness Act (MFA), which gives states the legal authority to compel Internet and catalog retailers, no matter where they are located, to collect such a tax on online purchases. Lobbyists for bricks-and-mortar retailers like Walmart and Target vocally support the bill, which remains in a subcommittee of the House of Representatives, whereas a Web trade association that includes eBay, Overstock .com, and Facebook is fighting it. About 83 percent of small business owners surveyed also oppose the legislation, which they say will make it harder for small retailers to compete with larger companies by forcing them to either raise their online prices or cover the tax themselves. Meanwhile, the giant of online commerce, Amazon, supports this tax, suggesting a shift in the company’s strategic direction that includes a greater physical presence in more states. Both sides have ramped up their lobbying efforts.37 Hot Topic Interorganizational Partnerships Organizations often join together to adapt to or influence the environment. With tough global competition, constantly changing technology, and shifting government regulations, few companies can compete effectively unless they join with other firms in various partnerships. Organizations around the world are embedded in complex networks of confusing relationships—collaborating in some markets, competing fiercely in others. The number of corporate alliances has been increasing at a rate of 25 percent annually, and many of those have been between competitors.38 For example, in the auto industry, General Motors (GM) and Honda compete fiercely, but the two joined together to develop a hydrogen fuel cell that would be shared by both automakers for vehicles they would produce around the end of the decade. Hyundai, Chrysler, and Mitsubishi jointly run the Global Engine Manufacturing Alliance to build four-cylinder engines. Volvo is now owned by Zhejiang Geely Holding Group of China, but it maintains an alliance with its previous owner, Ford, to supply engines and certain other components.39 In a partnership, each organization both supports and depends on the others for success, and perhaps for survival, but that doesn’t mean they don’t still compete fiercely in certain areas.40 Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment Chapter 3 The Environment and Corporate Culture 88 Part 2 The Environment of Management exhibit 3.5 The Shift to a Partnership Paradigm From Adversarial Orientation To Partnership Orientation • Suspicion, competition, arm’s length • Trust, value added to both sides • Price, efficiency, own profits • Equity, fair dealing, everyone profits • Information and feedback limited • E -business links to share information and conduct digital transactions • Lawsuits to resolve conflict • C lose coordination; virtual teams and people on site • M inimal involvement and up-front investment • Involvement in partner’s product design and production • Short-term contracts • Long-term contracts • Contracts limit the relationship • Business assistance goes beyond the contract Managers in partnering organizations shift from an adversarial orientation to a partnership orientation. The new paradigm, shown in Exhibit 3.5, is based on trust and the ability of partners to work out equitable solutions to conflicts so that everyone profits from the relationship. Managers work to reduce costs and add value to both sides, rather than trying to get all the benefits for their own company. The new model is also characterized by a high level of information sharing, including e-business links for automatic ordering, payments, and other transactions. In addition, person-to-person interaction provides corrective feedback and solves problems. People from other companies may be on site, or they may participate in virtual teams to enable close coordination. Partners are frequently involved in one another’s product design and production, and they are committed for the long term. It is not unusual for business partners to help one another, even outside of what is specified in the contract.41 Mergers and Joint Ventures Michael Loccisano/Getty Images Entertainment/Getty Images A step beyond strategic partnerships is for companies to become involved in mergers or joint ventures to reduce environmental uncertainty. A frenzy of merger and acquisition activity, both in the United States and internationally, Concept Connection in recent years is an attempt by organizations to cope with the tremendous volatility of the environment.42 Look at the health care industry, where a sweeping national trend toward joint operating agreements and mergers reflects the tremendous uncertainty in the industry. More than 100 hospital deals took place in 2012, twice the number just three years earlier. Moreover, Gary Ahlquist, a senior partner with Booz & Company, predicts that of the 5,724 hospitals in the United States in 2013, about 1,000 will have new owners within the next seven years.43 A merger occurs when two or more organizations combine to become one. For example, car rental conglomerate Avis Budget Group recently bought Zipcar, the popular car-sharing company based in Cambridge, Massachusetts.44 A joint venture involves a strategic alliance or program by Already the largest drugstore chain in the United States, Walgreens decided to expand its business through a major two or more organizations. A joint venture typically occurs acquisition. The company paid nearly $400 million to purchase the when a project is too complex, expensive, or uncertain for online health and beauty care product retailer Drugstore.com. one firm to handle alone. Sikorsky Aircraft and Lockheed Mergers and acquisitions are one way organizations adapt Martin, for example, teamed up to bid on a new contract for to an uncertain environment. a fleet of Marine One helicopters. The joint venture would Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 89 Chapter 3 The Environment and Corporate Culture have Sikorsky building the helicopters and Lockheed Martin providing the vast array of specialized systems that each one uses. Although the two companies have previously competed to build presidential helicopters, they joined together to be more competitive against rivals such as Boeing, Bell Helicopters, and Finmeccanica SpA’s Agusta Westland.45 Joint ventures are on the rise as companies strive to keep pace with rapid technological change and compete in the global economy. • When external factors change rapidly, the organization experiences high uncertainty. • Strategic issues are events and forces that alter an organization’s ability to achieve its goals. As environmental turbulence increases, strategic issues emerge more frequently. • Boundary spanning links to and coordinates the organization with key elements in the external environment. • Big data analytics uses powerful computer technology to search and examine massive, complex sets of data to • • • • uncover hidden patterns and correlations so managers can make better decisions. Interorganizational partnerships reduce boundaries and increase collaboration with other organizations. A merger occurs when two or more organizations combine to become one. A joint venture is a strategic alliance or program by two or more organizations. Sikorsky Aircraft and Lockheed Martin teamed up to bid on a new contract for Marine One helicopters. The Internal Environment: Corporate Culture The internal environment within which managers work includes corporate culture, production technology, organization structure, and physical facilities. Of these, corporate culture surfaces as being extremely important to competitive advantage. The internal culture must fit the needs of the external environment and company strategy. When this fit occurs, highly committed employees create a high-performance organization that is tough to beat.46 Most people don’t think about culture; it’s just “how we do things around here” or “the way things are here.” However, managers have to think about culture. Culture guides how people within the organization interact with one another and how the organization interacts with the external environment, thus playing a significant role in organizational success. Organizational culture has been defined and studied in many and varied ways. For the purposes of this chapter, we define culture as the set of key values, beliefs, understandings, and norms shared by members of an organization.47 The concept of culture helps managers understand the hidden, complex aspects of organizational life. Culture is a pattern of shared values and assumptions about how things are done within the organization. This pattern is learned by members as they cope with external and internal problems and taught to new members as the correct way to perceive, think, and feel. Although strong corporate cultures are important, they can also sometimes promote negative values and behaviors. When the actions of top leaders are unethical, for instance, the entire culture can become contaminated. Consider what happened at News Corporation, a corporate giant with a lucrative string of media properties all over the world. Rupert Murdoch, chairman and CEO, has been accused of frequently applying unethical, sometimes seedy tactics in his business dealings. In addition, Murdoch has allegedly Hot Topic Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Environment 2 Remember This 90 Part 2 The Environment of Management exhibit 3.6 Levels of Corporate Culture Culture that can be seen at the surface level Visible 1. Artifacts, such as dress, office layout, symbols, slogans, ceremonies Invisible 2. Expressed values, such as “The Penney Idea,” “The HP Way” 3. Underlying assumptions and deep beliefs, such as “people here care about one another like a family” Complete the “Small Group Breakout” on page 102 that deals with identifying cultural norms. Deeper values and shared understandings held by organization members used “blunt force” spending to silence critics with multimillion dollar payoffs. “Bury your mistakes,” Murdoch was fond of saying.48 But he couldn’t bury the scandal that rocked the organization after journalists working for News Corporation newspapers allegedly hacked private voice-mail messages and offered bribes to police in the pursuit of hot scoops. As reported in The New York Times, journalists went so far as to hack the voice mail of a murdered 13-year-old girl, Milly Dowler, while she was still listed as missing.49 As this example illustrates, the values and behaviors of top leaders have the potential to shape significantly the decisions made by employees throughout the organization. Mark Lewis, the lawyer for the family of the murdered girl, pointed out: “This is not just about one individual, but about the culture of an organization.”50 Culture can be analyzed at two levels, as illustrated in Exhibit 3.6.51 At the surface level are visible artifacts, which include things such as manner of dress, patterns of behavior, physical symbols, organizational ceremonies, and office layout. Visible artifacts are all the things one can see, hear, and observe by watching members of the organization. At a deeper, less obvious level are values and beliefs, which are not observable but can be discerned from how people explain and justify what they do. Members of the organization hold some values at a conscious level. These values can be interpreted from the stories, language, and symbols that organization members use to represent them. Some values become so deeply embedded in a culture that members are no longer consciously aware of them. These basic, underlying assumptions and beliefs are the essence of culture and subconsciously guide behavior and decisions. In some organizations, a basic assumption might be that people are essentially lazy and will shirk their duties whenever possible; thus, employees are closely supervised and given little freedom, and colleagues are frequently suspicious of one another. More enlightened organizations operate on the basic assumption that people want to do a good job; in these organizations, employees are given more freedom and responsibility and colleagues trust one another and work cooperatively. At Menlo Innovations, for example, which is part of the trend toward bossless organizations that we discussed in Chapter 2, the culture promotes trust and collaboration. This chapter’s “Manager’s Shoptalk” further describes the bossless trend. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 91 Chapter 3 The Environment and Corporate Culture Innovative Way Menlo Innovations At Menlo, the goal for each person is not to get the right answer, make the right connection, be the smartest, or know the most, but rather to bring out the best in one’s partner. The cultural values encourage and support everyone feeling that they are pulling together. An organization’s fundamental values are demonstrated through symbols, stories, heroes, slogans, and ceremonies. Symbols A symbol is an object, act, or event that conveys meaning to others. Symbols can be considered a rich, nonverbal language that vibrantly conveys the organization’s important values concerning how people relate to one another and interact with the environment.53 At Menlo Innovations, the open workplace is a physical symbol. Mindy Grossman, CEO of HSN Inc., found that sometimes even mundane things can be highly symbolic. When she became CEO, Grossman found a business that was fundamentally broken and employees who were beaten down and uninspired. To fix it, she needed to change the culture. She used physical symbols to give people hope and motivation. One day, Grossman brought in Dumpsters to headquarters and told people to start throwing away all the broken-down furniture and clutter. Then, she had the buildings pressure-washed and painted and bought everyone a new Herman Miller Aeron chair.54 For employees, these acts symbolized a new company value of caring for employees. Stories A story is a narrative based on true events that is repeated frequently and shared among organizational employees. Stories paint pictures that help symbolize the firm’s vision and values and help employees personalize and absorb them.55 A frequently told story at UPS concerns an employee who, without authorization, ordered an extra Boeing 737 to ensure timely delivery of a load of Christmas packages that had been left behind in the holiday rush. As the story goes, rather than punishing the worker, UPS rewarded his initiative. By telling this story, UPS workers communicate that the company stands behind its commitment to worker autonomy and customer service.56 Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment Richard Sheridan, James Goebel, Robert Simms, and Thomas Meloche founded Menlo Innovations to create custom software for organizations, but one of their primary goals was to create a unique culture that embraces the values of equality, teamwork, trust, learning, and fun. Menlo infuses happiness into the often lonely grueling work of software development by making it communal. At many software companies, developers work alone and are driven to meet rigorous performance goals, but at Menlo, collaboration is valued above anything else. Everyone works in a large, open room with no barriers of any kind to limit communication and information sharing. Employees work in pairs, sharing a single computer and passing the mouse back and forth as they brainstorm ideas and troubleshoot problems.The pairs stay together for a week and then all switch around to new partners. The variety of partners and tasks helps keep energy high as well as brings fresh perspectives to ever-evolving projects. Curiosity, willingness to learn, and the ability to “play well with others” are the qualities Menlo wants in its employees. To keep the culture strong, Menlo uses a weird approach to interviewing job candidates. People who apply for jobs are divided into pairs and assigned three exercises, then evaluated on how effective they are at making the other applicant look good. It’s tough for some people to handle—trying to make sure a competitor looks good enough to get the job you want. However, at Menlo, if you can’t do that, you won’t fit the culture—and fitting the culture is essential. Anyone who says, “I’m right, so let’s do it this way” won’t last long.52 92 Part 2 The Environment of Management Manager ’s Shoptalk The Bossless Workplace T he organizational hierarchy with formal bosses worked well in the past. Then a few leaders began to realize that all the bosses were actually slowing down productivity and stifling employee creativity, thus prompting experiments with the “bossless” workplace. What are the key success factors of a bossless company? • • • Reduce hierarchies starting from the top down. Dov Seidman, head of LRN (formerly Legal Research Network), stood in front of 300 employees and ripped up the organization chart, proclaiming that “none of us would report to a boss anymore.” Seidman says, “This has to start at the top of any organization.” Everyone now reports to the company’s mission rather than to other people. The only control is shared values. Twenty teams from around the globe spent six months imagining what a self-governing LRN would look like. Employee councils handle recruiting, performance management, resource allocation, and conflict resolution. People can take as much vacation as they like, so long as it doesn’t interfere with their work. Develop a bossless environment that “fits” the organization. 37signals, a Chicago software firm, got its start in 1999 and appointed a manager in 2013. Jason Zimdars, the reluctant manager appointee, said that he would rather write code and make things. Disdain for management is true at many newer companies with young employees who need to be creative. “We want people who are doing the work, not managing the work,” said Zimdars. Employees are free to overrule the new boss if they feel strongly about green-lighting a creative project. Recruit and hire employees who can adapt to a bossless culture. Menlo Innovations, founded in 2001, became one of Inc. 500’s fastest-growing privately held firms in the United States. Menlo’s bossless hiring process is called “extreme interviewing,” and it bears a striking resemblance to speed-dating. Applicants—sometimes as many as five for each open position—are brought into the offices for a series of rapid-fire interviews with a range of current employees. The emphasis is on “kindergarten skills”: geniality, curiosity, generosity. Technical proficiency is less important than a candidate’s “ability to make [his or her] partner look good.” (Sample interview question: “What is the most challenging bug that you helped someone else fix?”) • Expect bumps in the road with a flat organizational structure. Retaining highly motivated workers is vital to making a boss-free system work. Most employees take anywhere from six months to a year to adapt, and some leave for more traditional settings. “It’s absolutely less efficient upfront” says Terri Kelly, chief executive of W. L. Gore, the maker of Gore-Tex and other materials. “[But] once you have the organization behind it…the buy in and execution happens quickly.” One study found that teams of factory workers learned to “encourage and support each other....They collectively perform the role of a good manager.” Sources: Matthew Shaer, “The Boss Stops Here,” New York Magazine (June 24–July 1, 2013): 26–34; Rachel Emma Silverman, “Who’s the Boss? There Isn’t One,” The Wall Street Journal Online, June 19, 2012, http://online.wsj.com/article/SB 10001424052702303379204577474953586383604.html (accessed September 26, 2013); John Southerst, “First We Dump the Bosses,” Canadian Business (April 1992): 46–51; Rachel Emma Silverman, “Some Tech Firms Ask: Who Needs Managers?” The Wall Street Journal Online, August 6, 2013, http://online.wsj.com /article/SB10001424127887323420604578652051466314748.html (accessed August 6, 2013); Dov Seidman, “Letting the Mission Govern a Company,” The New York Times, June 23, 2012, http://www.nytimes.com/2012/06/24/jobs/a -company-lrn-adopts-collaborative-management.html (accessed June 23, 2012). Heroes A hero is a figure who exemplifies the deeds, character, and attributes of a strong culture. Heroes are role models for employees to follow. Heroes with strong legacies may continue to influence a culture even after they are gone. Many people have wondered if the culture that Steve Jobs created at Apple would be sustained after his death in 2011. Jobs Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 93 Chapter 3 The Environment and Corporate Culture Slogans Concept Connection Around the offices of Tradesy, the high-fashion consignment e-commerce site that blossomed into a $10 million business in just about three years, employees like to tell the story of how Tracy DiNunzio started her business. Desperate for start-up capital, she sold many of her belongings, but when she still didn’t have enough to pay the web developers she was working with, Tracy started renting out her bedroom through the hotel-alternative Web site Airbnb while she slept on her own couch. The story is important to Tradesy because it demonstrates the passion and commitment that is part of the corporate culture. A slogan is a phrase or sentence that succinctly expresses a key corporate value. Many companies use slogans or sayings to convey special meaning to employees. For example, Disney uses the slogan “The happiest place on earth.” The Ritz-Carlton adopted the slogan, “Ladies and gentlemen taking care of ladies and gentlemen” to demonstrate its cultural commitment to take care of both employees and customers. “We’re in the service business, and service comes only from people. Our promise is to take care of them, and provide a happy place for them to work,” said general manager Mark DeCocinis, who manages the Portman Hotel in Shanghai, recipient of the “Best Employer in Asia” award for three consecutive years.59 Cultural values can also be discerned in written public statements, such as corporate mission statements or other formal statements that express the core values of the organization. At DreamHost, a Web-hosting company where the culture reflects a serious commitment to democracy, the CEO (who was elected by employees), asked a team of workers to draft a mission statement and constitution to guide how the company makes decisions.60 Ceremonies A ceremony is a planned activity at a special event that is conducted for the benefit of an audience. Managers hold ceremonies to provide dramatic examples of company values. Ceremonies are special occasions that reinforce valued accomplishments, create a bond among people by allowing them to share an important event, and anoint and celebrate heroes.61 In a ceremony to mark its 20th anniversary, Southwest Airlines rolled out a specialty plane called the “Lone Star One,” which had the Texas state flag painted on it to signify the company’s start in Texas. Later, when the National Basketball Association (NBA) chose Southwest Airlines as the league’s official airline, Southwest launched another specialty plane, the “Slam Dunk One,” colored blue and orange with a large basketball painted on the nose of the plane. Today, ten specialty planes celebrate significant milestones in Southwest’s history and demonstrate key cultural values.62 Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment © Anton Oparin/Shutterstock.com exemplified the creativity, innovation, risk taking, and boundary-breaking thinking that made the company famous.57 When Jobs’s health began to fail, Apple’s board began considering replacements who could sustain the fertile culture that Jobs created. They chose Tim Cook, who long had served as second-in-command. Cook is trying to nurture a culture that reflects the values and behaviors of Apple’s hero, Steve Jobs. “Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it,” he said.58 94 Part 2 The Environment of Management Remember This • Organizational culture is the set of key values, beliefs, understandings, and norms shared by members of an organization. • A symbol is an object, act, or event that conveys meaning to others. • A story is a narrative based on true events and is repeated frequently and shared among organizational employees. • A hero is a figure who exemplifies the deeds, character, and attributes of a strong culture. • Steve Jobs is a hero at Apple, representing the creativity, risk taking, and striving for excellence that define the company’s culture. • A slogan, such as Disney’s “The happiest place on Earth,” succinctly expresses a key corporate value. • Managers hold ceremonies, planned activities at special events, to reinforce company values. Types of Culture A big influence on internal corporate culture is the external environment. Cultures can vary widely across organizations; however, organizations within the same industry often reveal similar cultural characteristics because they are operating in similar environments.63 The internal culture should embody what it takes to succeed in the environment. If the external environment requires extraordinary customer service, the culture should encourage good service; if it calls for careful technical decision making, cultural values should reinforce managerial decision making. In considering what cultural values are important for the organization, managers consider the external environment, as well as the company’s strategy and goals. Studies suggest that the right fit between culture, strategy, and the environment is associated with four categories or types of culture, as illustrated in Exhibit 3.7. These categories are based on two dimensions: (1) the extent to which the external environment requires flexibility or stability, and (2) the extent to which a company’s strategic focus is internal or external. The four categories associated with these differences are adaptability, achievement, involvement, and consistency.64 exhibit 3.7 Needs of the Environment Four Types of Corporate Culture Strategic Focus External Flexibility Stability Adaptability Culture Achievement Culture Involvement Culture Consistency Culture Internal SOURCES: Based on D. R. Denison and A. K. Mishra, “Toward a Theory of Organizational Culture and Effectiveness,” Organization Science 6, no. 2 (March–April 1995): 204–223; R. Hooijberg and F. Petrock, “On Cultural Change: Using the Competing Values Framework to Help Leaders Execute a Transformational Strategy,” Human Resource Management 32, no. 1 (1993): 29–50; and R. E. Quinn, Beyond Rational Management: Mastering the Paradoxes and Competing Demands of High Performance (San Francisco: Jossey-Bass, 1988). Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 95 Chapter 3 The Environment and Corporate Culture Adaptability Culture The adaptability culture emerges in an environment that requires fast response and highrisk decision making. Managers encourage values that support the company’s ability to rapidly detect, interpret, and translate signals from the environment into new behaviors. Employees have the autonomy to make decisions and act freely to meet new needs, and responsiveness to customers is highly valued. Managers also actively create change by encouraging and rewarding creativity, experimentation, and risk taking. When he was 20 years old, Aaron Levie co-founded Box, a company that provides online file storage for businesses, based on the values of an adaptability culture. Innovative Way Box The fun, fast, risk-taking culture at Box has helped the company adapt in a turbulent industry and grow quickly, more than doubling its sales every year since it was founded in 2005. Many technology and Internet-based companies, like Box, use the adaptability type of culture, as do many companies in the marketing, electronics, and cosmetics industries because they must move quickly to respond to rapid changes in the environment. Achievement Culture The achievement culture is suited to organizations concerned with serving specific customers in the external environment, but without the intense need for flexibility and rapid change. This results-oriented culture values competitiveness, aggressiveness, personal initiative, cost cutting, and willingness to work long and hard to achieve results. An emphasis on winning and achieving specific ambitious goals is the glue that holds the organization together.66 Both Oracle and EMC have been criticized for having aggressive, take-no-prisoners cultures, but leaders at the companies make no apologies. Jack Mollen, executive vice president for human resources at EMC, says “Some people might feel it’s aggressive, but our people want to be put in jobs where they can work hard, take risks, and get recognized.” As for the critics, he adds, “I ask the search firms to name the three hardest companies to recruit [management talent] from, and they say ‘Intel, Oracle, and EMC.’ ”67 Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Environment Aaron Levie, the young CEO of Box, based in Los Altos, California, is constantly reminding people that they can do things “10 times bigger, 10 times better, and 10 times faster,” a core value he calls “10X.” Other core values at Box are “Get s--- done” and “Take risks. Fail fast.” Levie says his main goals are “to innovate and to disrupt.” He adds, “Also, I want to avoid being disrupted.”Those goals are reflected in the company’s culture, which emphasizes speed, flexibility, and pushing the boundaries. Taking risks is essential for the company to remain competitive, but failing fast means that people can correct mistakes quickly. For a company of 600 people competing with companies that have tens of thousands, speed is crucial. The culture is focused on how much people can get done in as little time as possible. The bar is set very high, and the culture values solving as a team any problem that comes along. No one at Box has a private office, including Levie, and the open floor plan lets people interact and collaborate continually. The 44 rooms that could be offices serve as conference rooms instead, where people brainstorm and hash out ideas.The glass walls are meant to be written on. People are encouraged to “throw their ideas on the wall.” Many of the conference rooms are named after Internet icons. The fast pace and aggressive goals can mean high pressure, but Box also encourages fun. “We have one of the world’s best jugglers and one of the country’s best baton twirlers,” Levie says. “Circus skills are a pretty important quality around here.”65 2 96 Part 2 The Environment of Management Involvement Culture The involvement culture emphasizes an internal focus on the participation of employees to adapt rapidly to changing needs from the environment. This culture places a high value on meeting the needs of employees, and the organization may be characterized by a caring, familylike atmosphere. Managers emphasize values such as cooperation, consideration of both employees and customers, and avoiding status differences. Four Seasons Hotels and Resorts, for example, has been named one of the “100 Best Companies to Work For” by Fortune magazine every year since the survey’s inception in 1998. With 86 luxury properties in 35 countries, Four Seasons managers have built a corporate culture that values employees above all other assets. Every location has a committee made up of people from all departments that meets with the general manager each month to discuss workplace concerns. The relentless commitment to employees has sustained Four Seasons during an economic recession that battered many companies in the hospitality industry. Four Seasons clarified its corporate vision to include both being a first-choice ranking among guests and being the best employer.68 Would you rather work in an organization with an adaptability, achievement, involvement, or consistency culture? Complete the “New Manager Self-Test” to get an idea of what type of culture you would be most comfortable working in. Consistency Culture The final category of culture, the consistency culture, uses an internal focus and a consistency orientation for a stable environment. Following the rules and being thrifty are valued, and the culture supports and rewards a methodical, rational, and orderly way of doing things. In today’s fast-changing world, few companies operate in a stable environment, and most managers are shifting toward cultures that are more flexible and in tune with changes in the environment. However, Pacific Edge Software (now part of Serena Software), successfully implemented elements of a consistency culture to ensure that all its projects stayed on time and under budget. The husband-and-wife team of Lisa Hjorten and Scott Fuller implanted a culture of order, discipline, and control from the moment they founded the company. The emphasis on order and focus meant that employees could generally go home by 6 p.m. rather than working all night to finish an important project. Although sometimes being careful means being slow, Pacific Edge managed to keep pace with the demands of the external environment.69 Each of these four categories of culture can be successful. In addition, organizations usually have values that fall into more than one category. The relative emphasis on various cultural values depends on the needs of the environment and the organization’s focus. Managers are responsible for instilling the cultural values the organization needs to be successful in its environment. Remember This • For an organization to be effective, corporate culture should be aligned with organizational strategy and the needs of the external environment. • Organizations within the same industry often reveal similar cultural characteristics because they are operating in similar environments. • The adaptability culture is characterized by values that support the company’s ability to interpret and translate signals from the environment into new behavior responses. • An achievement culture is a results-oriented culture that values competitiveness, personal initiative, and achievement. • A culture that places high value on meeting the needs of employees and values cooperation and equality is an involvement culture. • A consistency culture values and rewards a methodical, rational, orderly way of doing things. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 97 Chapter 3 The Environment and Corporate Culture Ne w Manager Self-Test Culture Preference 1. The organization is very personal, much like an extended family. 2. The organization is dynamic and changing, where people take risks. 3. The organization is achievement-oriented, with the focus on competition and getting jobs done. 4. The organization is stable and structured, with clarity and established procedures. 5. Management style is characterized by teamwork and participation. 6. Management style is characterized by innovation and risk taking. 7. Management style is characterized by high performance demands and achievement. 8. Management style is characterized by security and predictability. Scoring and Interpretation: Each question pertains to one of the four types of culture in Exhibit 3.7. To compute your preference for each type of culture, add together the scores for each set of two questions as follows: Involvement culture — total for questions 1, 5: _____ Adaptability culture — total for questions 2, 6: _____ Achievement culture — total for questions 3, 7: _____ Consistency culture — total for questions 4, 8: _____ A lower score means a stronger culture preference. You will likely be more comfortable and more effective as a new manager in a corporate culture that is compatible with your personal preferences. A higher score means that the culture would not fit your expectations, and you would have to change your style and preference to be comfortable. Review the text discussion of the four culture types. Do your cultural preference scores seem correct to you? Can you think of companies that fit your culture preference? Source: Adapted from Kim S. Cameron and Robert D. Quinn, Diagnosing and Changing Organizational Culture (Reading, MA: Addison-Wesley, 1999). Shaping Corporate Culture for Innovative Response Research conducted by a Stanford University professor indicates that the one factor that increases a company’s value the most is people and how they are treated.70 In addition, many top leaders cite organizational culture as their most important mechanism for attracting, motivating, and retaining talented employees, a capability considered the single best predictor of overall organizational excellence.71 In a survey of Canada’s top 500 companies, 82 percent of leaders said that culture has a strong impact on their company’s performance.72 Consider how an “employees first” corporate culture drives stellar financial performance at Southwest Airlines. Profitable every year since 1972, and touting the lowest ratio of complaints per passengers in the industry, Southwest offers industry-leading salaries and Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment Instructions: The fit between a new manager and organizational culture can determine success and satisfaction.To understand your culture preference, rank the items here from 1 to 8 based on the strength of your preference (1 = strongest). 98 Part 2 The Environment of Management benefits, intense career development programs, and a commitment to diversity among its workforce. In addition, Southwest promotes a strong collaborative culture and fosters a good relationship with organized labor.73 At Southwest, a positive culture that reflects an intense commitment to employees results in a competitive advantage. Corporate culture plays a key role in creating an organizational climate that enables learning and innovative responses to threats from the external environment, challenging new opportunities, or organizational crises. However, managers realize that they can’t focus all their effort on values; they also need a commitment to solid business performance. Managing the High-Performance Culture Companies that succeed in a turbulent world are those in which managers are evaluated and rewarded for paying careful attention to both cultural values and business performance. Exhibit 3.8 illustrates four organizational outcomes based on the relative attention that managers pay to cultural values and business results.74 For example, a company in Quadrant C pays little attention to either values or business results and is unlikely to survive for long. Managers in Quadrant D organizations are highly focused on creating a strong cohesive culture, but they don’t tie organizational values directly to goals and desired business results. When cultural values aren’t connected to business performance, they aren’t likely to benefit the organization during hard times. The corporate culture at the LEGO Group, with headquarters in Billund, Denmark, nearly doomed the toymaker in the 1990s when sales plummeted as children turned from traditional toys to video games. At that time, LEGO reflected the characteristics found in Quadrant D of Exhibit 3.8. Imagination and creativity, not business performance, were what guided the company. The attitude among exhibit 3.8 Combining Culture and Performance High Quadrant A High Performance Low Cultural Values Quadrant B High Performance High Cultural Values Managers meet performance goals but fail to uphold cultural values. Managers achieve performance goals and uphold desired cultural values. Quadrant C Low Performance Low Cultural Values Quadrant D Low Performance High Cultural Values Managers do not meet performance goals or uphold cultural values. Managers do not meet performance goals but do uphold cultural values. Attention to Business Performance Low Low Attention to Values High SOURCES: Adapted from Jeff Rosenthal and Mary Ann Masarech, “High-Performance Cultures: How Values Can Drive Business Results,” Journal of Organizational Excellence (Spring 2003): 3–18; and Dave Ulrich, Steve Kerr, and Ron Ashkenas, Figure 11-2, GE Leadership Decision Matrix, The GE Work-Out: How to Implement GE’s Revolutionary Method for Busting Bureaucracy and Attacking Organizational Problems—Fast! (New York: McGraw-Hill, 2002), p. 230. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. © iStockphoto.com/AVAVA employees was, “We’re doing great Concept Connection stuff for kids—don’t bother us with Johnson & Johnson, makers of a financial goals.” When he became wide range of consumer, health, CEO in 2004, Jørgen Vig Knudstorp and prescription products, is considered a high-performance upended the corporate culture with workplace. The company has a a new employee motto: “I am here rich heritage of shared corporate to make money for the company.” values, and employees are The shift to bottom-line results had focused on winning by serving their customers. The corporate a profound impact, and LEGO has culture encourages employees to become one of the most successful work in teams, think like owners, 75 companies in the toy industry. and remain open to action and Quadrant A represents organichange. zations that are focused primarily on bottom-line results and pay little attention to organizational values. This approach may be profitable in the short run, but the success is difficult to sustain over the long term because the “glue” that holds the organization together—that is, shared cultural values—is missing. Consider how a bottom-line focus at Zynga, the Web’s largest social games company, is damaging the organization. Zynga, founded in July 2007 and led until recently by CEO Mark Pincus, met ambitious revenue and profitability goals (which is rare among Internet start-ups), but the relentless focus on financial performance took a heavy toll. Teams for each game, like FarmVille and CityVille, work under aggressive deadlines and are continuously challenged to meet lofty goals. Managers emphasize performance reports, relentlessly aggregating data, and using the data to demote or fire weak employees. Little attention is paid to cultural values that bind people into a unified whole. Employees began voicing their frustration, complaining about long hours and aggressive deadlines. Former employees describe emotionally charged encounters, including loud outbursts from Pincus, threats from top managers, and moments when colleagues broke down in tears. The company’s success likely cannot be sustained without an increased focus on building a more positive culture. Many valued employees have been lured away by competitors in an industry where talent is scarce.76 Finally, companies in Quadrant B put high emphasis on both culture and solid business performance as drivers of organizational success. Managers in these organizations align values with the company’s day-to-day operations—hiring practices, performance management, budgeting, criteria for promotions and rewards, and so forth. Consider the approach that GE took to accountability and performance management. When he was CEO, Jack Welch helped GE become one of the world’s most successful and admired companies. He achieved this by creating a culture in which risk was rewarded and accountability and measurable goals were keys to individual success and company profitability.77 The company’s traditional approach had achieved stellar financial results, but managers motivated people to perform primarily through control, intimidation, and reliance on a small circle of staff. Welch was interested in more than just financial results—he wanted managers to exhibit the following cultural values in addition to “making their numbers”:78 ●● ●● ●● Have a passion for excellence and hate bureaucracy Be open to ideas from anywhere “Live” quality, and drive cost and speed for competitive advantage Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 99 2 Environment Chapter 3 The Environment and Corporate Culture 100 Part 2 The Environment of Management “Leaders often treat culture as a happy accident— something that develops organically, driven by personalities. What a mistake. Culture is a critical building block of success.” —Hiroshi Mikitani, founder and CEO of Rakuten Welch knew that for the company to succeed in a rapidly changing world, managers needed to pay careful attention to both cultural values and business performance. Quadrant D organizations represent the high-performance culture, a culture that (1) is based on a solid organizational mission or purpose, (2) embodies shared adaptive values that guide decisions and business practices, and (3) encourages individual employee ownership of both bottom-line results and the organization’s cultural backbone.79 One of the most important things that managers do is create and influence organizational culture to meet strategic goals because culture has a significant impact on performance. In Corporate Culture and Performance, John Kotter and James Heskett provided evidence that companies that intentionally managed cultural values outperformed similar companies that did not. Recent research validates that elements of corporate culture are positively correlated with higher financial performance.80 Cultural Leadership A primary way in which managers shape cultural norms and values to build a highperformance culture is through cultural leadership. Managers must overcommunicate to ensure that employees understand the new culture values, and they signal these values in actions as well as words. A cultural leader defines and uses signals and symbols to influence corporate culture. The leader clarifies what the new culture should be and crafts a story that inspires people to change. A cultural leader is the “chief marketing officer” for the desired cultural values.81 Cultural leaders influence culture in two key areas: 1. The cultural leader articulates a vision for the organizational culture that employees can believe in. The leader defines and communicates central values that employees believe in and will rally around. Values are tied to a clear and compelling mission, or core purpose. 2. The cultural leader heeds the day-to-day activities that reinforce the cultural vision. The leader makes sure that work procedures and reward systems match and reinforce the values. Actions speak louder than words, so cultural leaders “walk their talk.”82 When the culture needs to change, cultural leaders make sure that people understand that the old way of doing things is no longer acceptable. For example, when he was corporate ombudsman at KeySpan Corporation (now part of National Grid), Kenny Moore held a “funeral” for everyone to say goodbye to the company as it once was.83 Then, managers widely communicate the new cultural values through both words and actions. Values statements that aren’t reinforced by management behavior are meaningless, or even harmful, for employees and the organization. Whole Foods founder and CEO John Mackey wants his managers to place more value on creating “a better person, company, and world” than on pursuing personal financial gain. To demonstrate his commitment to this belief, he asked the board of directors to donate all his future stock options to the company’s two foundations, the Animal Compassion Foundation and the Whole Planet Foundation.84 Cultural leaders also uphold their commitment to values during difficult times or crises. Upholding the cultural values helps organizations weather a crisis and come out stronger on the other side. Creating and maintaining a high-performance culture is not easy in today’s turbulent environment and changing workplace, but through their words— and particularly their actions—cultural leaders let everyone in the organization know what really counts. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 101 Chapter 3 The Environment and Corporate Culture Remember This • Managers create and sustain adaptive high-performance cultures through cultural leadership. • Cultural leaders define and articulate important values that are tied to a clear and compelling mission, which they communicate widely and uphold through their actions. Ch3 Discussion Questions 1. Surveys reveal dramatic shifts in social attitudes toward issues such as gay marriage and citizenship for illegal immigrants. How do you think these changing attitudes might affect the manager’s job over the next few years? 2. Would the task environment for a wireless provider such as U.S. Cellular contain the same elements as that for a government welfare agency? Discuss the similarities and differences. 3. What strategic issues have the potential to create environmental uncertainty in the following four industries: (a) automobile; (b) social media; (c) newspaper; and (d) medical services? 4. Contemporary best-selling management books often argue that customers are the most important element in the external environment. Do you agree? In what company situations might this statement be untrue? 5. What do you see as the primary advantage of using big data analytics—understanding the environment or influencing the environment? Why? 6. Why are interorganizational partnerships so important for today’s companies? What elements in the current environment might contribute to either an increase or a decrease in interorganizational collaboration? Discuss. 7. Consider the factors that influence environmental uncertainty (rate of change in factors and number of factors in the environment) that are presented in Exhibit 3.4. Classify each of the following organizations as operating in either (a) a low-uncertainty environment or (b) a high-uncertainty environment: Hyundai, Facebook, a local Subway franchise, FedEx, a cattle ranch in Oklahoma, and McDonald’s. Explain your reasoning. 8. Distribution center managers for Anheuser-Busch InBev frequently start the day with a sort of pep rally, reviewing the day’s sales targets and motivating people to get out and sell more beer. What does this suggest about the type of culture the company’s managers promote? 9. As a manager, how would you use symbols to build an adaptability culture that encourages teamwork and risk taking? What kinds of symbols could you use to promote the values of an involvement culture? 10. Do you think it is wise for a top executive to fire a manager who is bringing in big sales and profits for the company but not living up to a cultural value of “showing respect for employees”? Explain. Ch3 Apply Your Skills: Experiential Exercise Working in an Adaptability Culture85 Think of a specific full-time job that you have held. Please answer the following questions according to your perception of the managers above you in that job. Circle a number on the 1–5 scale based on the extent to which you agree with each statement about the managers above you: 5 Strongly agree 4 Agree 3 Neither agree nor disagree 2 Environment • Managers emphasize both values and business results to create a high-performance culture. • Culture enables solid business performance through the alignment of motivated employees with the mission and goals of the company. 2 Disagree 1 Strongly disagree 1. Good ideas got serious consideration from management above me. 1 2 3 4 5 2. Management above me was interested in ideas and suggestions from people at my level in the organization. 1 2 3 4 5 Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 102 Part 2 The Environment of Management 3. When suggestions were made to management above me, they received a fair evaluation. 1 2 3 4 5 4. Management did not expect me to challenge or change the status quo. 1 2 3 4 5 5. Management specifically encouraged me to bring about improvements in my workplace. 1 2 3 4 5 6. Management above me took action on recommendations made from people at my level. 1 2 3 4 5 7. Management rewarded me for correcting problems. 1 2 3 4 5 8. Management clearly expected me to improve work unit procedures and practices. 1 2 3 4 5 9. I felt free to make recommendations to management above me to change existing practices. 1 2 3 4 5 10. Good ideas did not get communicated upward because management above me was not very approachable. 1 2 3 4 5 Scoring and Interpretation To compute your score: Subtract each of your scores for questions 4 and 10 from the number 6. Using your adjusted scores, add the numbers for all 10 questions to give you the total score. Divide that number by 10 to get your average score: ______. An adaptability culture is shaped by the values and actions of top and middle managers. When managers actively encourage and welcome change initiatives from below, the organization will be infused with values for change. These ten questions measure your management’s openness to change. A typical average score for management openness to change is about 3. If your average score was 4 or higher, you worked in an organization that expressed strong cultural values of adaptation. If your average score was 2 or below, the company probably did not have an adaptability culture. Think about this job. Was the level of management openness to change correct for the organization? Why? Compare your scores to those of another student, and take turns describing what it was like working for the managers above you in your jobs. Do you sense a relationship between job satisfaction and your management’s openness to change? What specific management characteristics and corporate values explain the openness scores in the two jobs? Ch3 Apply Your Skills: Small Group Breakout Organizational Culture in the Classroom and Beyond Step 1. Write down the norms that you believe to be operating in the following places: (1) in most of your courses, (2) in formal social groups such as fraternities and sororities, and (3) in student clubs or school-sponsored organizations. Use your personal experience in each place and consider the norms. Some norms are implicit, so you may have to think carefully to identify them. Other norms may be explicit. Step 2. After you have developed your lists, divide into groups of four to six students to discuss norms. Each student should share with the group the norms identified for each of the assigned places. Make a list of norms for each place and brainstorm with fellow group members to come up with additional norms. Step 3. Try to group the norms by common themes, and give each group of norms a title. Decide as a group which norms are most important for regulating student behavior in each location. Step 4. As a group, analyze the source or origin of each of the more important norms. Does the norm originate in the environment, from a leader, or elsewhere? Can you find any examples of norms that are expressed but not followed, which means that people do not “walk the talk” of the norms? Step 5. What did you learn about cultural norms that exist in organizations and social groups? How is it helpful to make explicit those aspects of organization culture that are typically implicit? Who should be responsible for setting norms in your courses or in student social groups and organizations? Ch3 Apply Your Skills: Ethical Dilemma CI Predicament86 Miquel Vasquez was proud of his job as a new product manager for a biotechnology start-up, and he loved the high stakes and tough decisions that went along with the job. But as he sat in his den after a long day, he was troubled, struggling over what had happened earlier that day and the information that he now possessed. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 103 Chapter 3 The Environment and Corporate Culture this kind of thing might happen again. Using this confidential information would certainly give him and his company a competitive advantage, but Miquel wasn’t sure that he wanted to work for a firm that would stoop to such tactics. What Would You Do? 1. Go ahead and use the documents to the company’s benefit, but make clear to your boss that you don’t want him passing confidential information to you in the future. If he threatens to fire you, threaten to leak the news to the press. 2. Confront your boss privately and let him know that you’re uncomfortable with how the documents were obtained and what possession of them says about the company’s culture. In addition to the question of the legality of using the information, point out that it is a public relations nightmare waiting to happen. 3. Talk to the company’s legal counsel and contact the Strategic and Competitive Intelligence Professionals for guidance. Then, with their opinions and facts to back you up, go to your boss. Ch3 Apply Your Skills: Case for Critical Analysis Not Measuring Up “I must admit, I’m completely baffled by these scoring results for Cam Leslie,” Carole Wheeling said as she and company CEO Ronald Zeitland scrolled through the latest employee surveys for middle management. For the second year, RTZ Corporation used Wheeling’s consulting firm to survey and score managers. An increasingly younger workforce, changing consumer tastes, and technology changes in the industry had caused Zeitland to look more closely at culture and employee satisfaction. The goal of this process was to provide feedback in order to assure continuous improvement across a variety of criteria. The surveys could be used to highlight areas for improvement by showing manager and company strengths and weaknesses, anticipating potential problem areas, providing a barometer for individual job performance, and as a road map for transforming the culture as the company expanded. From the outset, Zeitland insisted on employee honesty in scoring managers and providing additional comments for the surveys. “We can’t change what we don’t know,” Zeitland instructed employees in meetings two years ago. “This is your opportunity to speak up. We’re not looking for gripe sessions. We’re looking for constructive analysis and grading for what we do and how we do it. This method assures that everyone is heard. Every survey carries equal weight. Changes are coming to this organization. We want to make those changes as easy and equally beneficial as possible for everyone.” Now, two years into the process, the culture was showing signs of changing and improving. “The results from last year to this year show overall improvement,” Wheeling said. “But for the second year, Cam’s survey results are disappointing. In fact, there appears to be a little slippage in some areas.” Zeitland leaned back in his chair, paused, and looked at the survey results on the screen. “I don’t really understand it,” Wheeling remarked. “I’ve talked to Cam. He seems like a nice guy—a hard worker, intelligent, dedicated. He pushes his crew, but he’s not a control freak.” “He actually implemented several of the suggestions from last year’s survey,” Zeitland said. “From all reports and my own observations, Cam has more presence in the department and has increased the number of meetings. He appears to have at least attempted to open up communications. I’m sure he will be as baffled as we are by these new results because he has put forth effort.” “Employees mentioned some of these improvements, but it’s not altering the scores. Could it merely be a reflection of his personality?” Wheeling asked. “Well, we have all kinds of personalities throughout management. He’s very knowledgeable and very taskoriented. I admit he has a way of relating to people that can be a little standoffish, but I don’t think it’s always necessary to be slapping everyone on the back and buying them beers at the local pub in order to be liked and respected and . . .” “. . . in order to get high scores?” Wheeling finished his sentence. “Still, the low percentage of ‘favorable’ scores in relation to ‘unfavorable’ and even ‘neutral’. . .” her voice trailed off momentarily. “That’s the one that gets me. There are so many ‘neutral’ scores. That’s really strange. Don’t they have Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment Just before lunch, Miquel’s boss had handed him a stack of private strategic documents from their closest competitor. It was a CI gold mine—product plans, pricing strategies, partnership agreements, and other documents, most of them clearly marked “proprietary and confidential.” When Miquel asked where the documents came from, his boss told him with a touch of pride that he had taken them right off the competing firm’s server. “I got into a private section of their intranet and downloaded everything that looked interesting,” he said. Later, realizing that Miquel was suspicious, the boss would say only that he had obtained “electronic access” via a colleague and had not personally broken any passwords. Maybe not, Miquel thought to himself, but this situation wouldn’t pass the 60 Minutes test. If word of this acquisition of a competitor’s confidential data ever got out to the press, the company’s reputation would be ruined. Miquel didn’t feel good about using these materials. He spent the afternoon searching for answers to his dilemma, but found no clear company policies or regulations that offered any guidance. His sense of fair play told him that using the information was unethical, if not downright illegal. What bothered him even more was the knowledge that 104 Part 2 The Environment of Management an opinion? I’d love to flesh that one out more. It seems that in a sea of vivid colors, he’s beige.” “It’s like he’s not there,” Zeitland said. “The response doesn’t tell me that they dislike Cam; they just don’t see him as their manager.” Wheeling laughed. “Maybe we can wrap him in gauze like the ‘Invisible Man,’” she joked. The joke appeared lost on Zeitland. “That invisibility leaves him disengaged. Look at the comments.” He scrolled down. “Here’s a follow-up comment: Employee Engagement: Are you kidding? And here’s another: Advocacy: I don’t think and I don’t believe anyone here thinks he would go to bat for us.” “I know,” Wheeling said. “On the other hand, many of their remarks indicate they consider him fair in areas like distribution of workload, and they score him decently in the area of follow-through in achieving company goals. But overall satisfaction and morale levels are low.” “That’s what I don’t understand,” Zeitland commented. “Morale and productivity are normally so strongly linked. Morale in this case is blah, blah, blah, and yet these guys manage to perform right up there with every other division in the company. So they’re doing it. They just don’t like it or find any sense of fulfillment.” “Does Cam?” “Interesting question,” Zeitland agreed. “So, how do we help Cam improve these scores in the coming year?” Wheeling asked. “What positive steps can he take? I’d at least like to see an up-or-down vote—not all of this neutrality—on his management skills and job performance.” Questions 1. Do you think Zeitland’s desire for changes in culture are related to changes in the external environment? Explain. 2. What additional investigation might Wheeling and Zeitland undertake before settling on a plan of action? 3. In which quadrant of Exhibit 3.8 would you place Cam? What are some steps that you would recommend Cam consider to better connect with the employees who report to him? Ch3 On the Job Video Cases On the Job: Camp Bow Wow: The Environment and Corporate Culture Questions 1. What aspects of Camp Bow Wow’s corporate culture are visible and conscious? What aspects are invisible and unconscious? 2. Why did Camp Bow Wow have to change its culture when it became a national franchise? 3. What impact does Heidi Ganahl’s story have on employees at Camp Bow Wow? Ch3 Endnotes 1. These questions are based on ideas from R. L. Daft and R. M. Lengel, Fusion Leadership (San Francisco: Berrett Koehler, 2000), Chapter 4; B. Bass and B. Avolio, Multifactor Leadership Questionnaire, 2d ed. (Menlo Park, CA: Mind Garden, Inc., 2004); and Karl E. Weick and Kathleen M. Sutcliffe, Managing the Unexpected: Assuring High Performance in an Age of Complexity (San Francisco: Jossey-Bass, 2001). 2. Howard Schneider, “University Logos Become Weapons in Debate over Textile Factory Working Conditions,” The Washington Post (May 27, 2013), http://articles.washingtonpost.com/2013-05-27 /business/39558590_1_university-logos-nike-adidas (accessed August 26, 2013); and Steven Greenhouse, “A Factory Defies Stereotypes, But Can It Thrive?” The New York Times, July 18, 2010, BU1. 3. This section is based on Richard L. Daft, Organization Theory and Design, 10th ed. (Mason, OH: SouthWestern, 2010), pp. 140–143. 4. L. J. Bourgeois, “Strategy and Environment: A Conceptual Integration,” Academy of Management Review 5 (1980): 25–39. 5. James Moore, The Death of Competition: Leadership and Strategy in the Age of Business Ecosystems (New York: HarperCollins, 1996). 6. David J. Teece, “Dynamic Capabilities: A Guide for Managers,” Ivey Business Journal (March/April, 2011), www.iveybusinessjournal.com/topics/strategy /dynamic-capabilities-a-guide-for-managers (accessed June 12, 2012). 7. Jorge Cauz, “How I Did It . . . Encycloædia Britannica’s President on Killing Off a 244-Year-Old Product,” Harvard Business Review (March 2013): 39–42. 8. Chuck Jones, “Apple vs. Samsung: Who Could Win the Smartphone War?” Forbes (August 20, 2013), http:// www.forbes.com/sites/chuckjones/2013/08/20/apple -and-samsung-who-could-win-the-smartphone-war/ (accessed August 26, 2013); and Brian X. Chen and Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 105 Nick Wingfield, “Samsung Introduces New Galaxy Phone,” The New York Times (March 14, 2013), http:// www.nytimes.com/2013/03/15/technology/samsung -introduces-new-galaxy-phone.html?pagewanted=all& _r=0 (accessed August 26, 2013). 9. Geoff Colvin, “Toyota’s Comeback Kid,” Fortune (February 2, 2012): 73. 10. “Downsides of Just-in-Time Inventory,” Bloomberg Businessweek (March 28–April 3, 2011): 17–18. 11. Peter Valdes-Dapena, “Japan Earthquake Impact Hits U.S. Auto Plants,” CNNMoney (March 30, 2011), http://money.cnn.com/2011/03/28/autos/japan _earthquake_autos_outlook/index.htm# (accessed June 13, 2012); and Maxwell Murphy, “Reinforcing the Supply Chain,” The Wall Street Journal, January 11, 2012, B6. 12. Brad Stone, “Costco CEO Craig Jelinek Leads the Cheapest, Happiest Company in the World,” Bloomberg Businessweek ( June 6, 2013), http://www.businessweek .com/articles/2013-06-06/costco-ceo-craig-jelinek -leads-the-cheapest-happiest-company-in-the-world (accessed August 26, 2013); Sharon Edelson, “Costco Keeps Formula as It Expands,” Women’s Wear Daily, Issue 19 ( January 30, 2012): 1; Andria Cheng, “Costco Cracks Taiwan Market,” The Wall Street Journal, April 2, 2010, B5; and Costco Wholesale Annual Report 2012, Costco Wholesale Corporation Investor Relations Web site, http://phx.corporate-ir.net/phoenix .zhtml?c=83830&p=irol-reportsannual (accessed August 26, 2013). 13. Thomas L. Friedman, The World Is Flat: A Brief History of the Twenty-First Century (New York: Farrar, Straus, and Giroux, 2005), pp. 3–23. 14. Liz Alderman, “In Europe, Starbucks Adjusts to a Café Culture,” The New York Times, March 30, 2012. 15. Daisuke Wakabayashi, “The Point-and-Shoot Camera Faces Its Existential Moment,” The Wall Street Journal, July 30, 2013, http://online.wsj.com/article/SB1000 1424127887324251504578580263719432252.html (accessed August 26, 2013). 16. “Naming the Next Generation—Speaker Q&A; Tyrus Cukavac, YPulse (May 28, 2013), http://www.ypulse .com/post/view/naming-the-next-generation-qa-tyrus -cukavac (accessed August 27, 2013); Roman Friedrich, Michael Peterson, and Alex Koster, “The Rise of Generation C,” Strategy + Business, Issue 62 (Spring 2011), www.strategy-business.com/article/11110?gko=64e54 (accessed June 25, 2012); and Max Mihelich, “Another Generation Rises: Looking Beyond the Millennials,” Workforce (April 12, 2013), http://www.workforce .com/articles/108-another-generation-rises-looking -beyond-the-millennials (accessed August 22, 2013). 17. Wall Street Journal poll, reported in Colleen McCain Nelson, “Poll: Most Women See Bias in the Workplace,” The Wall Street Journal (April 12, 2013), A4. 18. Peyton M. Craighill and Scott Clement, “Legalize It! The Stark Generational Divide on Pot, Gay Marriage, and Illegal Immigration,” The Washington Post (November 14, 2012), http://www.washingtonpost .com/blogs/the-fix/wp/2012/11/14/stark-generational -divide-on-gay-marriage-immigration-and-yes -marijuana/ (accessed August 27, 2013). 19. Dennis Cauchon and Paul Overberg, “Census Data Shows Minorities Now a Majority of U.S. Births,” USA TODAY (May 17, 2012), www.usatoday.com /news/nation/story/2012-05-17/minority-births -census/55029100/1 (accessed June 12, 2012). 20. Matthias Rieker, “Uneven Economy Hits Banks,” The Wall Street Journal Online ( January 25, 2012), http:// online.wsj.com/article/SB10001424052970203718504 577180672516174122.html (accessed June 22, 2012). 21. Richard Wolf, Brad Heath, and Chuck Raasch, “How Health Care Law Survived, and What’s Next,” USA TODAY ( June 29, 2012), http://www.usatoday.com /NEWS/usaedition/2012-06-29-still2_CV_U.htm (accessed August 21, 2012). 22. Somini Sengupta, “Facebook Builds Network of Friends in Washington,” The New York Times (May 18, 2012), www.nytimes.com/2012/05/19/technology /facebook-builds-network-of-friends-in-washington .html?_r=1&emc=eta1 (accessed June 12, 2012). 23. Dror Etzion, “Research on Organizations and the Natural Environment,” Journal of Management 33 (August 2007): 637–654. 24. Elizabeth Weise and Doyle Rice, “Even the ‘Best’ Outcome Won’t Be Good; The Oil Spill’s Potential Toll Is Becoming Clear,” USA TODAY, June 9, 2010. 25. Robert B. Duncan, “Characteristics of Organizational Environment and Perceived Environmental Uncertainty,” Administrative Science Quarterly 17 (1972): 313–327; and Daft, Organization Theory and Design, pp. 144–148. 26. Nick Wingfield, “Nintendo Confronts a Changed Video Game World,” The New York Times (November 24, 2012), http://www.nytimes.com/2012/11/25 /technology/nintendos-wii-u-takes-aim-at-a-changed -video-game-world.html?pagewanted=all&_r=0 (accessed November 25, 2012). 27. Bruce E. Perrott, “Strategic Issue Management as Change Catalyst,” Strategy & Leadership 39, no. 5 (2011): 20–29. 28. Patricia M. Buhler, “Business Intelligence: An Opportunity for Competitive Advantage,” Supervision 74, no. 3 (March 2013): 8–11; David B. Jemison, “The Importance of Boundary Spanning Roles in Strategic Decision-Making,” Journal of Management Studies 21 (1984): 131–152; and Marc J. Dollinger, “Environmental Boundary Spanning and Information Processing Effects on Organizational Performance,” Academy of Management Journal 27 (1984): 351–368. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment Chapter 3 The Environment and Corporate Culture 106 Part 2 The Environment of Management 29. Darrell K. Rigby, Management Tools 2013: An Executive’s Guide (Bain & Company 2013), http://www.bain .com/Images/MANAGEMENT_TOOLS_2013 _An_Executives_guide.pdf (accessed August 27, 2013); Margaret Rouse, “Big Data Analytics,” TechTarget.com ( January 10, 2012), http://searchbusinessanalytics .techtarget.com/definition/big-data-analytics (accessed August 27, 2013); and David Kiron, Renee Boucher Ferguson, and Pamela Kirk Prentice, “From Value to Vision: Reimagining the Possible with Data Analytics,” MIT Sloan Management Review Special Report (March 5, 2013), http://sloanreview.mit.edu/reports/analytics -innovation/ (accessed August 27, 2013). 30. R. Bean and D. Kiron, “Organizational Alignment Is Key to Big Data Success,” MIT Sloan Management Review ( January 28, 2013), http://sloanreview.mit.edu /article/organizational-alignment-is-key-to-big-data -success/ (accessed August 27, 2013). 31. Michael Lewis, Moneyball: The Art of Winning an Unfair Game (New York: W.W. Norton, 2003). 32. Example described in Andrew McAfee and Erik Brynjolfsson, “Big Data: The Management Revolution,” Harvard Business Review (October 2012): 61–68. 33. Examples reported in Thomas H. Davenport and Jeanne G. Harris, Competing on Analytics: The New Science of Winning (Boston: Harvard Business School Press, 2007); and Kiron et al., “From Value to Vision: Reimagining the Possible.” 34. Alexander Garrett, “Crash Course in Competitive Intelligence,” Management Today (May 1, 2011): 18. 35. Jemison, “The Importance of Boundary Spanning Roles in Strategic Decision-Making”; and Dollinger, “Environmental Boundary Spanning and Information Processing Effects on Organizational Performance.” 36. Sean Lux, T. Russell Crook, and Terry Leap, “Corporate Political Activity: The Good, the Bad, and the Ugly,” Business Horizons 55, no. 3 (May–June 2012): 307–312. 37. Lisa Wirthman, “Online Sales Tax: What It Could Mean for Entrepreneurs and Small Biz,” Forbes (August 6, 2013), http://www.forbes.com/sites /northwesternmutual/2013/08/06/online-sales-tax -what-it-could-mean-for-entrepreneurs-and-small -biz-2/print/ (accessed August 27, 2013); Sarah Hurtubise, “Colorado Court Ruling Reignites Online Sales Tax Debate,” The Daily Caller (August 26, 2013), http://dailycaller .com/2013/08/26/colorado-court-ruling-reignites -online-sales-tax-debate/ (accessed August 27, 2013); and Amrita Jayakumar, “States, Congress Rallying for an e-Sales Tax,” The Washington Post ( July 8, 2012), http://articles.washingtonpost.com/2012-07-08 /business/35487298_1_traditional-retailers-sales-tax -online-retailers (accessed August 27, 2013). 38. Jonathan Hughes and Jeff Weiss, “Simple Rules for Making Alliances Work,” Harvard Business Review 39. 40. 41. 42. 43. 44. 45. 46. (November 2007): 122–131; Howard Muson, “Friend? Foe? Both? The Confusing World of Corporate Alliances,” Across the Board (March–April 2002): 19–25; and Devi R. Gnyawali and Ravindranath Madhavan, “Cooperative Networks and Competitive Dynamics: A Structural Embeddedness Perspective,” Academy of Management Review 26, no. 3 (2001): 431–445. Leo Wilkinson, “GM and Honda to Collaborate on Fuel-Cell Technology,” The Telegraph ( July 2, 2013), http://www.telegraph.co.uk/motoring/green-motoring /10155793/GM-and-Honda-to-collaborate-on-fuel -cell-technology.html (accessed August 27, 2013); Katie Merx, “Automakers Interconnected Around World,” Edmonton Journal April 6, 2007, H14; and Keith Bradsher, “Ford Agrees to Sell Volvo to a Fast-Rising Chinese Company,” The New York Times Online (March 28, 2010), www.nytimes.com/2010/03/29 /business/global/29auto.html (accessed August 1, 2011). Thomas Petzinger, Jr., The New Pioneers: The Men and Women Who Are Transforming the Workplace and Marketplace (New York: Simon & Schuster, 1999), pp. 53–54. Stephan M. 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Peter Sanders, “Sikorsky’s Business Heads Up,” The Wall Street Journal Online (April 19, 2010), http://online.wsj .com/article/SB1000142405270230418080457518882 1353177134.html (accessed April 19, 2010). Yoash Wiener, “Forms of Value Systems: A Focus on Organizational Effectiveness and Culture Change and Maintenance,” Academy of Management Review 13 (1988): 534–545; V. Lynne Meek, “Organizational Culture: Origins and Weaknesses,” Organization Studies 9 (1988): 453–473; John J. Sherwood, “Creating Work Cultures with Competitive Advantage,” Organizational Dynamics (Winter 1988): 5–27; and Andrew D. Brown and Ken Starkey, “The Effect of Organizational Culture Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 107 47. 48. 49. 50. 51. 52. 53. 54. 55. 56. 57. 58. on Communication and Information,” Journal of Management Studies 31, no. 6 (November 1994): 807–828. Joanne Martin, Organizational Culture: Mapping the Terrain (Thousand Oaks, CA: Sage Publications, 2002); Ralph H. Kilmann, Mary J. Saxton, and Roy Serpa, “Issues in Understanding and Changing Culture,” California Management Review 28 (Winter 1986): 87–94; and Linda Smircich, “Concepts of Culture and Organizational Analysis,” Administrative Science Quarterly 28 (1983): 339–358. David Carr, “Troubles That Money Can’t Dispel,” The New York Times Online ( July 17, 2011), www.nytimes.com/2011/07/18/business/media/for -news-corporation-troubles-that-money-cant-dispel .html?pagewanted=all (accessed June 13, 2012). John F. Burns and Jeremy W. Peters, “Two Top Deputies Resign as Crisis Isolates Murdoch,” The New York Times Online ( July 16, 2011), www.hongkong-mart .com/forum/viewtopic.php?f=2&t=367 (accessed June 13, 2012). Carr, “Troubles That Money Can’t Dispel.” Based on Edgar H. Schein, Organizational Culture and Leadership, 2d ed. (San Francisco: Jossey-Bass, 1992): pp. 3–27. “Core Value: Teamwork,” segment in Leigh Buchanan, “2011 Top Small Company Workplaces: Core Values,” Inc. ( June 2011): 60–74; “Our Story,” Menlo Innovations Web site, http://www.menloinnovations.com /our-story/history and http://www.menloinnovations .com/our-story/culture (accessed September 12, 2011); and Leigh Buchanan, “Taking Teamwork to the Extreme” in the “Culture” segment of “The Audacious 25: Meet the Scrappiest, Smartest, Most Disruptive Companies of the Year,” Inc. (May 2013): 54–76 (Menlo profile is on page 76). Michael G. Pratt and Anat Rafaeli, “Symbols as a Language of Organizational Relationships,” Research in Organizational Behavior 23 (2001): 93–132. Mindy Grossman, “HSN’s CEO on Fixing the Shopping Network’s Culture,” Harvard Business Review (December 2011): 43–46. Chip Jarnagin and John W. Slocum, Jr., “Creating Corporate Cultures Through Mythopoetic Leadership,” Organizational Dynamics 36, no. 3 (2007): 288–302. Robert E. Quinn and Gretchen M. 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Mishra, “Toward a Theory of Organizational Culture and Effectiveness,” Organization Science 6, no. 2 (March–April 1995): 204–223. Aaron Levie, as told to Memon Yaqub, “I’m Obsessed with Speed,” Inc. (November 2012): 100–103. Robert Hooijberg and Frank Petrock, “On Cultural Change: Using the Competing Values Framework to Help Leaders Execute a Transformational Strategy,” Human Resource Management 32, no. 1 (1993): 29–50. Dean Foust, “Where Headhunters Fear to Tread,” BusinessWeek (September 4, 2009): 42–44. Based on Fortune’s survey results, “100 Best Companies to Work For,” http://money.cnn.com/magazines/fortune /best-companies/2013/list/ (accessed August 28, 2013); and Douglas A. Ready and Emily Truelove, “The Power of Collective Ambition,” Harvard Business Review (December 2011): 94–102. Rekha Balu, “Pacific Edge Projects Itself,” Fast Company (October 2000): 371–381. Jeffrey Pfeffer, The Human Equation: Building Profits by Putting People First (Boston: Harvard Business School Press, 1998). Sanam Islam, “Execs See Link to Bottom Line; Gap Is Closing; More Firms Keen to Be Seen as Best Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment Chapter 3 The Environment and Corporate Culture 108 Part 2 The Environment of Management 72. 73. 74. 75. 76. 77. 78. 79. Corporate Culture,” National Post (November 19, 2008): FP.16; Jeremy Kahn, “What Makes a Company Great?” Fortune (October 26, 1998): 218; James C. Collins and Jerry I. Porras, Built to Last: Successful Habits of Visionary Companies (New York: HarperBusiness, 1994); and James C. Collins, “Change Is Good— But First Know What Should Never Change,” Fortune (May 29, 1995): 141. Islam, “Execs See Link to Bottom Line.” Based on information in Alison Beard and Richard Hornik, “It’s Hard to Be Good,” Harvard Business Review (November 2011): 88–96. This section is based on Jeff Rosenthal and Mary Ann Masarech, “High-Performance Cultures: How Values Can Drive Business Results,” Journal of Organizational Excellence (Spring 2003): 3–18. Nelson D. Schwartz, “One Brick at a Time,” Fortune ( June 12, 2006): 45–46; and Nelson D. Schwartz, “Lego’s Rebuilds Legacy,” International Herald Tribune (September 5, 2009). Evelyn M. Ruslie, “Zynga’s Tough Culture Risks a Talent Drain,” The New York Times Online (November 27, 2011), http://dealbook.nytimes.com/2011/11/27 /zyngas-tough-culture-risks-a-talent-drain/ (accessed June 18, 2012). This example is based on Dave Ulrich, Steve Kerr, and Ron Ashkenas, The GE Work-Out (New York: McGraw-Hill, 2002), pp. 238–230. From Ulrich, Kerr, and Ashkenas, “GE Values,” in The GE Work-Out, Figure 11-2. Rosenthal and Masarech, “High-Performance Cultures.” 80. John P. Kotter and James L. Heskett, Corporate Culture and Performance (New York: The Free Press, 1992); Eric Flamholtz and Rangapriya KannanNarasimhan, “Differential Impact of Cultural Elements on Financial Performance,” European Management Journal 23, no. 1 (2005): 50–64. Also see J. M. Kouzes and B. Z. Posner, The Leadership Challenge: How to Keep Getting Extraordinary Things Done in Organizations, 3d ed. (San Francisco: Jossey-Bass, 2002). 81. Susanne Biro, “Change the Culture,” Leadership Excellence (April 2013): 4. 82. Rosenthal and Masarech, “High-Performance Cultures”; Patrick Lencioni, “Make Your Values Mean Something,” Harvard Business Review ( July 2002): 113–117; and Thomas J. Peters and Robert H. Waterman, Jr., In Search of Excellence (New York: Warner, 1988). 83. Biro, “Change the Culture”; and Linda Tischler, “Kenny Moore Held a Funeral and Everyone Came,” Fast Company (February 2004), http://www.fastcompany .com/48491/kenny-moore-held-funeral-and-everyone -came (accessed August 28, 2013). 84. Jarnagin and Slocum, “Creating Corporate Cultures Through Mythopoetic Leadership.” 85. Based on S. J. Ashford et al., “Out on a Limb: The Role of Context and Impression Management in Issue Selling,” Administrative Science Quarterly 43 (1998): 23–57; and E. W. Morrison and C. C. Phelps, “Taking Charge at Work: Extrarole Efforts to Initiate Workplace Change,” Academy of Management Journal 42 (1999): 403–419. 86. Adapted from Kent Weber, “Gold Mine or Fool’s Gold?” Business Ethics ( January–February 2001): 18. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Par t 2 Chapter 4 © EUROPHOTOS/Shutterstock.com Are You Ready to Work Internationally? A Borderless World Globalization Developing a Global Mindset The Changing International Landscape China, Inc. India, the Service Giant Brazil’s Growing Clout Multinational Corporations A Globalization Backlash Serving the Bottom of the Pyramid Getting Started Internationally Exporting Outsourcing Licensing Direct Investing The International Business Environment The Economic Environment Economic Development Economic Interdependence Learning Outcomes Chapter Outline Managing in a Global Environment After studying this chapter, you should be able to: 1. Define globalization and explain how it is creating a borderless world for today’s managers. 2. Describe a global mindset and why it has become imperative for companies operating internationally. 3. Discuss how the international landscape is changing, including the growing power of China, India, and Brazil. 4. Describe the characteristics of a multinational corporation. 5. Explain the bottom of the pyramid concept. 6. Define outsourcing and the three common market entry strategies: exporting, licensing, and direct investing. 7. Indicate how dissimilarities in the economic, sociocultural, and legalpolitical environments throughout the world can affect business operations. 8. Explain why it is important for managers to develop their cultural intelligence. The Legal-Political Environment The Sociocultural Environment Social Values Communication Differences New Manager Self-Test: Are You Culturally Intelligent? International Trade Alliances GATT and the WTO European Union North American Free Trade Agreement Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 111 Mostly False 1. Impatient? Do you have a short attention span? Do you want to keep moving to the next topic? __________ __________ 2. A poor listener? Are you uncomfortable with silence? Does your mind think about what you want to say next? __________ __________ 3. Argumentative? Do you enjoy arguing for its own sake? __________ __________ 4. Unfamiliar with cultural specifics in other countries? Do you have limited experience in other countries? __________ __________ 5. Short-term-oriented? Do you place more emphasis on the short term than on the long term in your thinking and planning? __________ __________ 6. “All business”? Do you think that it is a waste of time getting to know someone personally before discussing business? __________ __________ 7. Legalistic to win your point? Do you hold others to an agreement regardless of changing circumstances? __________ __________ 8. Thinking “win/lose” when negotiating? Do you usually try to win a negotiation at the other’s expense? __________ __________ Scoring and Interpretation: American managers often display cross-cultural ignorance during business negotiations compared to their counterparts in other countries. American habits can be disturbing, such as emphasizing areas of disagreement over agreement, spending little time understanding the views and interests of the other side, and adopting an adversarial attitude. Americans often like to leave a negotiation thinking that they won, which can be embarrassing to the other side. For this quiz, a low score shows better international presence. If you answered “Mostly True” to three or fewer questions, then consider yourself ready to assist with an international negotiation. If you scored six or more “Mostly True” responses, you should learn more about other national cultures before participating in international business deals. Try to develop a greater focus on other people’s needs and an appreciation for different viewpoints. Be open to compromise and develop empathy for people who are different from you. A pple executives recently caved in and did something they initially resisted—they offered an apology to the Chinese government and consumers. Apple has experienced tremendous growth in China, which accounts for a growing percentage of the company’s sales and profits, but the company has also been the target of increasing criticism from Chinese government-run media and consumer-rights groups. When a Chinese prime-time television broadcast accused Apple of fudging warranty periods and adopting weaker customer service policies in China, managers issued a statement saying that the company offers comparable after-sales practices in China as in the rest of the world and that Apple provides an “incomparable user experience.” The statement provoked a blistering attack, including references to Apple’s “arrogance” and hollow promises. Apple managers realized a little late that what Chinese officials and customers wanted was an apology. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment Mostly True 3 Planning Are You Typically: 4 OOrganizing rganizing large and small deal on a global basis. To what extent are you guilty of the behaviors listed here? Please answer each item as Mostly True or Mostly False for you. 5 Leading Instructions: Are you ready to negotiate a sales contract with someone from another country? Companies 6 Controlling Are You Ready to Work Internationally?1 Introduction 1 112 Part 2 The Environment of Management The company said that it would change its customer service policies, replacing defective iPhones with entirely new ones rather than repairing them or replacing components and offering a one-year warranty on any phone that had been replaced. In contrast, the company gives only a 90-day warranty in the United States on a repaired or replaced phone. The apology “should have come earlier,” said the official Xinhua news agency, “but it is not too late for [Apple] to rebuild Chinese consumers’ trust.”2 Apple managers certainly hope not. China is the company’s second-largest market, after the United States. Marketing and selling goods internationally is a challenge, and managers in most companies believe that winning in China is a new imperative. The country is already a crucial market for many industries, and the potential for growth is huge. In 2012, China accounted for 30 percent of all vehicles sold by General Motors (GM) and 28 percent of those sold by Volkswagen.3 Brazil, Russia, India, and China (often referred to as BRIC), as well as other emerging economies, are becoming major markets for the products and services of North American firms. At the same time, these regions are growing rapidly as providers of both products and services to the United States, Canada, Europe, and other developed nations. Finding managers with the mindset needed to succeed in these countries is proving difficult for multinational firms. China, India, and Brazil are expected to see the greatest shortage of executive talent for the next few years.4 Every manager today needs to think globally because the whole world is a source of business threats and opportunities. Even managers who spend their entire careers working in their hometowns have to be aware of the international environment and probably interact with people from other cultures. The international dimension is an increasingly important part of the external environment, discussed in Chapter 3. This chapter introduces basic concepts about the global environment and international management. First, we provide an overview of today’s borderless world and the global mindset needed to be effective. Next, we look more closely at the changing international landscape and the growing importance of China, India, and Brazil. Then the chapter discusses multinational corporations (MNCs), considers the globalization backlash, and describes the “bottom of the pyramid (BOP)” concept. We then touch on various strategies and techniques for entering the global arena and take a look at the economic, legal-political, and sociocultural challenges that companies encounter within the global business environment. The chapter also describes how regional trade agreements are reshaping the international business landscape. A Borderless World The reality facing most managers is that isolation from international forces is no longer possible. Organizations in all fields are being reordered around the goal of addressing needs and desires that transcend national boundaries. Consider that the Federal Bureau of Investigation (FBI) now ranks international cybercrime as one of its top priorities because electronic boundaries between countries are virtually nonexistent.5 “The whole boundary mindset has been obliterated,” says John Hering, the executive chairman of Lookout, Inc., a mobile security company with customers in 170 countries using 400 mobile networks around the world. “For many people, this is the only computer they have,” he says. “The thought of something bad happening to your phone is untenable.”6 Globalization Business, just like crime, has become a unified, global field. Events, ideas, and trends that influence organizations in one country are likely to influence them in other countries as well. This chapter’s “Manager’s Shoptalk” describes how experiments with bosslessness are occurring in companies in multiple countries. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 113 Chapter 4 Managing in a Global Environment Manager ’s Shoptalk Bosslessness Emerges Around the Globe • • • The organization must have a strong values-driven culture. Semco S.A. is a 3,000-employee industrial equipment manufacturer in São Paulo, Brazil. Ricardo Semler decided to establish a culture built on extreme employee participation and involvement. Employees run the show. Semco has no official structure, no human resources or IT department, not even a fixed CEO (the job rotates). Salaries are public knowledge. Employees elect managers by vote. No promotion is given without letting coworkers have their say. Subordinates anonymously evaluate managers and can vote them out of office. There is no dress code. Employees can change work areas anytime according to their tastes and desires. Bossless environments are especially effective where creativity is essential. Yoplait, jointly owned by French dairy cooperative Sodiaal and U.S.-based General Mills, has franchises all over the world and a history of relying on selfmanaging teams to create and launch new flavors and products. In the United States, a group of employees called the Culinary Community of Practice translates emerging ethnic tastes and cuisines into innovative foods made available in stores. Bossless environments increase customer satisfaction. When CEO Jean-François Zobrist took over FAVI, a 600-person French company that designs and manufactures automotive components, he eliminated the traditional hierarchy. There is no personnel department, no middle management, no time clocks, no employee handbooks. “I told them, ‘tomorrow when you come to work, you do not work for me or for a boss. You work for your customer. I don’t pay you. They do.’” FAVI hasn’t been late with a customer order in 10 years. In the United States, Southwest Airlines allows baggage clerks the freedom to decide how to solve a customer’s complaint on the spot, without having to say, “Wait while I consult my boss.” • 2 Environment E xperimenting with less hierarchy and no bosses is not limited to the United States. Different national cultures create different challenges, but a bossless organization can succeed anywhere. Bossless designs may reflect national culture. Mondragon Corporation in Spain uses a cooperative form of bosslessness. Made up as a collective of many smaller enterprises, the 85,000 employees actually own and direct their respective businesses. Workers choose a managing director and retain power to make all decisions about what to produce and what to do with profits. Top members can earn no more than 6.5 times the lowest-paid member, compared to about 350 times in large U.S. corporations. When times are hard, top people at Mondragon also take the biggest reductions in pay. Sources: Fiona Smith, “Could Your Office Go Lord of the Flies?” Business Review Weekly, April 10, 2013, http://www.brw.com.au/p/blogs/fiona_smith/could_your _office_go_lord_of_the_N7PteN1JpXzO8ithUQAjQK (accessed April 10, 2013); “Going Boss-free: Utopia or ‘Lord of the Flies’?” Knowledge@Wharton, August 1 2012, http://knowledge.wharton.upenn.edu/article/going-boss-free-utopia-or-lord -of-the-flies/ (accessed September 30, 2013);.Peter A. Maresco and Christopher C. York, “Ricardo Semler: Creating Organizational Change Through EmployeeEmpowered Leadership,” Sacred Heart University, http://www.newunionism.net /library/case%20studies/SEMCO%20-%20Employee-Powered%20Leadership%20 -%20Brazil%20-%202005.pdf (accessed September 30, 2013); Polly LaBarre, “What Does Fulfillment at Work Really Look Like?” Fortune, May 1, 2012, http:// management.fortune.cnn.com/2012/05/01/happiness-at-work-fulfillment/ (accessed September 30, 2013); Richard Wolff, “Yes, There Is an Alternative to Capitalism: Mondragon Shows the Way,” The Guardian, June 24, 2012, http://www.theguardian .com/commentisfree/2012/jun/24/alternative-capitalism-mondragon; and Giles Tremlett, “Mondragon: Spain’s Giant Cooperative Where Times Are Hard but Few Go Bust,” The Guardian, March 7, 2013, http://www.theguardian.com/world/2013 /mar/07/mondragon-spains-giant-cooperative (accessed September 30, 2013). Globalization refers to the extent to which trade and investments, information, social and cultural ideas, and political cooperation flow between countries. One result is that countries, businesses, and people become increasingly interdependent. Japan’s Nissan automaker has headquarters in Yokohama, but the chief executive of its luxury Infiniti division has his office in Hong Kong. The skin, cosmetics, and personal care business of Procter & Gamble (P&G) is based in Singapore.7 The United States is the largest market for India-based Tata Consultancy Services (TCS) and other India information technology (IT) firms, while the U.S. firm IBM gets most of its tech services revenue from overseas, with sales in India growing 41 percent in one recent quarter.8 And while Japan’s Honda Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 114 Part 2 The Environment of Management 100 74.76 86.28 81.01 60 83.86 70 59.34 80 85.39 90 61.72 4.1 81.08 exhibit Ranking of Six Countries on the Globalization Index 20 61.74 51.71 30 54.25 40 69.06 50 10 0 Germany United France Kingdom Italy l Switzerland United d States Mid-1970s 2010 SOURCE: Based on “2013 KOF Index of Globalization,” KOF Swiss Economic Institute, http://globalization.kof.ethz.ch/media /filer_public/2013/03/25/rankings_2013.pdf (accessed August 29, 2013); and “KOF Index of Globalization 2013,” press release (March 2013), http://globalization.kof.ethz.ch/media/filer_public/2013/03/25/press_release_2013_en.pdf (accessed August 29, 2013). Note: The 2013 KOF analysis of globalization dimensions is based on raw data from the year 2010. gets 65 percent of the parts for its Accord model from the United States or Canada and assembles the vehicle in Ohio, U.S.-based GM makes the Chevrolet HHR in Mexico with parts that come from all over the world.9 Globalization has been on the rise since the 1970s, and most industrialized nations show a high degree of globalization today.10 The KOF Swiss Economic Institute measures economic, political, and social aspects of globalization and ranks countries on a globalization index. Not surprisingly, the pace of economic globalization slowed in the most recent survey, reflecting the impact of the global financial and economic crisis, but social and political globalization continued its upward trend. Exhibit 4.1 shows how selected countries ranked on the 2013 KOF Index of Globalization (based on the year 2010) compared to their degree of globalization in the mid-1970s. Note that the United States is the leastglobalized of the countries shown in the exhibit. Among the 187 countries on the KOF Index, the United States ranks number 34, down from number 27 on the 2011 index. The 10 most globalized countries, according to the KOF Index, are Belgium, Ireland, the Netherlands, Austria, Singapore, Sweden, Denmark, Portugal, Hungary, and Switzerland.11 Developing a Global Mindset Succeeding on a global level requires more than a desire to go global and a new set of skills and techniques; it requires that managers and organizations develop a global mindset. Managers who can help their companies develop a global perspective, such as Carlos Ghosn, the Brazilian-Lebanese-French CEO of Nissan, or Medtronic CEO Omar Ishrak, a Bangladesh native who was educated in the United Kingdom and worked in the United States for nearly two decades, are in high demand.12 As more managers find themselves working in foreign countries or working with foreign firms within their own country, they need a mindset that enables them to navigate through ambiguities and complexities that far exceed anything they encounter within their traditional management responsibilities.13 A global mindset can be defined as the ability of managers to appreciate and influence Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 115 Chapter 4 Managing in a Global Environment exhibit Psychological Dimension Cognitive Dimension 4.2 Three Dimensions of Global Mindset Social Dimension SOURCE: Based on Mansour Javidan and Jennie L. Walker, “A Whole New Global Mindset for Leadership,” People & Strategy 35, no. 2 (2012): 36–41. 2 Environment Global Mindset individuals, groups, organizations, and systems that represent different social, cultural, political, institutional, intellectual, and psychological characteristics.14 A manager with a global mindset can perceive and respond to many different perspectives at the same time rather than being stuck in a domestic mindset that sees everything from one’s own cultural perspective. Reliance Industries, the largest private-sector company in India, specifically lists “global mindset” as one of the core competencies for its managers.15 As illustrated in Exhibit 4.2, a global mindset requires skills, understanding, and competencies in three dimensions. The cognitive dimension means knowing about the global environment and global business, mentally understanding how cultures differ, and having the ability to interpret complex global changes. The psychological dimension is the emotional and affective aspect. This includes a liking for diverse ways of thinking and acting, a willingness to take risks, and the energy and self-confidence to deal with the unpredictable and uncertain. The social dimension concerns the ability to behave in ways that build trusting relationships with people who are different from oneself.16 Go to the “Small People who have had exposure to different cultures and speak different languages Group Breakout” develop a global mindset more easily. Global leaders often speak multiple languages on page 142, which and have extensive experience interacting with people different from themselves. pertains to exposure People in the United States who have grown up without language and cultural diverto different cultures sity typically have more difficulties with foreign assignments, but willing managers and ideas. from any country can cultivate a global mindset. How do people expand their global mindset? Managers expand globally in two ways—by both thinking and doing.17 Learning by thinking requires a genuine curiosity about other people and cultures, an interest in and study of world affairs and international business, “Being outside the United and the ability to open your mind and appreciate different viewpoints. Learning by doing means cultivating relationships with people across States makes you cultural and national boundaries. The rise of social media has opened smarter about global new opportunities for students as well as managers to create networks of relationships that cross cultural divides. In addition, international issues. It lets you see travel, foreign study, and learning a foreign language are key activities the world through a for developing a global mindset. For example, Lalit Ahuja, who helped U.S. retailer Target open a second headquarters in India, grew up in different lens.” that country but traveled to the United States to study and learn about American culture. Alan Boechkmann grew up in the United States — John Rice, vice chairman of General but eagerly took overseas job assignments in South Africa and Electric (GE), and president and CEO of Venezuela.18 The key is that he immersed himself in those different Global Growth and Operations Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 116 Part 2 The Environment of Management environments. In the past, many managers who were sent on overseas assignments lived an insular lifestyle that kept them from truly becoming immersed in the foreign culture. “You can lead a true-blue German lifestyle in China,” says Siegfried Russwurm, former head of human resources at Siemens (now running the company’s industrial sector). “You can live in a gated community with German neighbors. They will tell you where you can find a German baker and butcher.”19 Today, though, the goal for managers who want to succeed is to globalize their thinking. Remember This • Today’s companies and managers operate in a borderless world that provides both risks and opportunities. • Globalization refers to the extent to which trade and investments, information, ideas, and political cooperation flow between countries. • The most globalized countries, according to one ranking, are Belgium, Ireland, the Netherlands, Austria, and Singapore. • To succeed on a global level requires managers at all levels to have a global mindset, which is the ability to appreciate and influence individuals, groups, organizations, and systems that represent different social, cultural, political, institutional, intellectual, and psychological characteristics. The Changing International Landscape Many companies today are going straight to China or India as a first step into international business. China and India have been the world’s fastest-growing economies in recent years. In addition, Brazil is coming on strong as a major player in the international business landscape. China, Inc. For the past several years, foreign companies have invested more in business in China than they spent anywhere else in the world. A market that was of little interest a decade ago has become the one place that nearly every manager is thinking about. China is German car maker BMW’s biggest market for its largest and most profitable sedans.20 That might be one reason Alay Mulally, CEO of U.S.-based Ford Motor Company, spends about a third of his time on matters related to China. Ford was late getting into China and in 2013 had only about 3 percent of the Chinese auto market. Mulally plans to build five additional plants in that country, double the number of dealerships, bring 15 new vehicles to China, and launch the Lincoln brand there in 2014. “Clearly this is going to continue to be the highest rate [of ] growth for us,” Mulally said. The shift toward putting China at the center of decision making is reflected in a change in meeting times at the U.S. headquarters. “We get up really early, we stay really late,” said Mark Fields, Ford’s chief operating officer (COO), referring to the practice of holding meetings early in the morning or late in the evening to accommodate managers in China, who are 12 hours ahead.21 China, with the fastest-growing middle class in history, is the largest or second-largest market for a variety of products and services, including mobile phones, automobiles, consumer electronics, luxury goods, and Internet use.22 Coca-Cola’s CEO Muhtar Kent predicts that the China division will double its sales of Coke products, helping meet Kent’s goal of doubling the company’s overall business by 2020. “China will be Coke’s largest market,” Kent promises. “I can’t give you a time, but it will happen.”23 Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 117 Chapter 4 Managing in a Global Environment Establishing his business in Bentonville, Arkansas, in 1962, all-American entrepreneur Sam Walton could not have imagined an eventual expansion to over 350 stores and 20,000 suppliers in China. In 2008, Walmart CEO Lee Scott publicly addressed environmental concerns in China and put Walmart’s vast resources behind his pledge to make sustainability a priority in the Chinese market. To address waste and pollution, Walmart trained and monitored workers across the Chinese supply chain, from factory and transport to retail stores, and then set environmental standards as a requirement for other companies to do business with Walmart. The company also Power joined forces with China’s Institute of Public and Environmental Affairs to map water pollution and wastewater management. The efforts resulted in dramatic drops in water use at many supplier factories. To address mounting food safety concerns among the Chinese, Walmart established the Direct Farm Program, offering local farmers higher incomes for providing safe supplies of fresh food to consumers through the giant retailer. Source: Orville Schell, “How Walmart Is Changing China—and Vice Versa,” The Atlantic (December 2011): 80–98. Yet, as illustrated by the chapter opening example, doing business in China has never been smooth, and it appears to be getting even tougher. New regulations and government policies are making life hard for foreign companies in all industries. The Coca-Cola Company is training managers at its 40 bottling plants so they can double as public relations ambassadors. Managers in China are encouraged to build relationships with local food-safety regulators and other local officials. Walmart is adding social media staff to spot brewing online controversies in its China business.24 For Internet companies such as Facebook, Twitter, eBay, and Google, China has sometimes seemed like more a source of trouble and frustration than of new customers.25 Google closed its Chinese site, Google.cn, in early 2010 because of government restrictions and censorship, although the company later renewed its license to provide limited services in China. Some multinational firms doing business with Chinese organizations, particularly big state-owned companies, have also had problems getting payments on their contracts. “A contract is not an unchangeable bible for Chinese companies,” said Beijingbased lawyer Jingzhou Tao. Chinese managers frequently withhold payments as a tactic in price negotiations. Part of the reason is that these organizations are not just companies, but also political entities. But another reason is cultural differences. “Chinese culture will build a relationship before the contract,” said Arthur Bowring, managing director of the Hong Kong Shipowners Association. “The relationship is always something that can be talked about. The contract is just a set of papers that you keep in your bottom drawer.”26 Despite the problems, China is a market that foreign managers can’t afford to ignore. Executives at heavy construction equipment maker Caterpillar say that unless the company can win in China, it risks losing its status as the industry’s biggest player. Yet China’s fast-growing machinery makers have already begun stealing market share.27 Competition from domestic companies in other industries is also growing fast. In some industries, local companies have already become market leaders, such as Midea in consumer appliances and 7 Days Inn in budget hotels.28 One Chinese company that has rapidly become a global leader is Lenovo. Hot Topic Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment When Bentonville Met Beijing Green 118 Part 2 The Environment of Management Innovative Way The fastest-growing company in the computer industry is one that most people outside of China hadn’t even heard of a few years ago, even after it bought IBM’s ThinkPad brand in 2005. Lenovo is the world’s largest PC maker, but it now sells more smartphones and tablets than computers. Lenovo’s chairman and CEO, Yang Yuanqing, who started as a salesman and once delivered computers by bicycle, is now China’s highest-paid executive. In a conference call with analysts, he said that the company’s sales of smartphones more than doubled in the three months that ended June 30, 2013. He declined to comment on the speculation that Lenovo would buy BlackBerry after that company put itself up for sale, but in an interview with The Wall Street Journal, Yang made clear that “Lenovo is definitely in a good position to become an important player [in a consolidating industry]. If a target or deal is consistent with Lenovo’s strategy, we would take the opportunity.” The company has also shown that it isn’t afraid of partnerships. Lenovo has quietly started moving into the lucrative enterprise server market through a strategic partnership with EMC. “This is part of our PC-Plus strategy,” Yang said. With its emphasis on quality (its PCs and laptops rank tops for reliability), Lenovo is redefining the perception of the phrase “made in China.” Moreover, it is redefining the meaning of a Chinese company, blending the best of Eastern philosophy and culture with the best of Western business and management thinking. The company has headquarters in Beijing, but Yang spends a third of his time at Lenovo’s offices in Raleigh, North Carolina. Lenovo’s top managers, once almost all Chinese with no international experience, now come from 14 different nations. Most members of the top leadership team speak two or more languages. They live and work in six different cities on three continents. Dan Stone, who was born in Israel, has his office in the United States, while Gerry Smith, born in the United States, works out of Singapore. Lenovo’s top executives know that appreciating and merging Chinese and non-Chinese perspectives is crucial to success. It’s an idea that U.S. managers need to be paying attention to. “Chinese people know Americans or the United States more than vice versa,” says Lenovo’s founder Liu Chuanzhi, who serves as chairman of Lenovo’s parent company. “Much more.”29 Lenovo India, Companies such as Bug Agentes Biologicos, located in Piracicaba, Brazil, reflect the changing international landscape. One of Forbes magazine’s top 50 most innovative companies worldwide, Bug Agentes Biologicos supplies the agriculture industry with predatory insect eggs and parasitoids, which are a natural alternative to harmful agricultural pesticides. Bug sells its products throughout the three largest agricultural producers—the United States, the European Union (EU), and Brazil—and far beyond. India, second only to China in population, has taken a different path toward economic development. Whereas China is strong in manufacturing, India is a rising power in software design, services, and precision engineering. Numerous companies see India as a major source of technological and scientific brainpower, and the country’s large Englishspeaking population makes it a natural for U.S. companies wanting to outsource services. One index lists more than 900 business services companies in India, which employ around 575,000 people.30 Some of the fastest-growing industries in India are pharmaceuticals, medical devices, and diagnostics. The country has a large number of highly trained scientists, doctors, and researchers, and U.S. firms Abbott Laboratories and Covidien have both opened research and development centers there. India is also Florian Kopp/imagebroker / Alamy Concept Connection the Service Giant Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 119 Chapter 4 Managing in a Global Environment a growing manufacturer of pharmaceuticals and is the world’s largest exporter of generic drugs. By 2020, India’s pharmaceuticals industry will likely be a global leader, according to a report by PricewaterhouseCoopers (PwC).31 Brazil’s Growing Clout Remember This • Many companies are going straight to China or India as a first step into international business. • China is strong in manufacturing, whereas India is a major provider of services. • The Chinese company Lenovo has emerged as the country’s first global corporation, with managers coming from 14 different nations, living and working in six cities on three continents. • Brazil, with its rapidly growing consumer market, is becoming a major player in the shifting international landscape. • Managers also look to China, India, and Brazil as sources of lower-cost technological and scientific brainpower. Multinational Corporations The size and volume of international businesses are so large that they are hard to comprehend. For example, if revenues were valued at the equivalent of a country’s gross domestic product (GDP), the revenue of ExxonMobil is comparable in size to the GDP of Egypt. The revenue of Walmart is comparable to Greece’s GDP, that of Toyota to Algeria’s GDP, and that of GE to the GDP of Kazakhstan. 33 A large volume of international business is being carried out by large international businesses that can be thought of as global corporations, stateless corporations, or transnational corporations. In the business world, these large international firms typically are called multinational corporations (MNCs), which have been the subject of enormous attention. In the past 40 years, both the number and the influence of MNCs have grown dramatically. One estimate is that between 1990 and 2003 alone, the number of MNCs increased from Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment Brazil is another country that is increasingly gaining managers’ attention. Although Brazil’s economic growth slowed over the past few years, as did all the BRIC countries, it is still one of the fastest-growing emerging economies in the world, with large and growing agricultural, mining, manufacturing, and service sectors.32 The country’s economy, already the seventh-largest in the world, is projected to move into fourth place by 2050. The choice of Rio de Janeiro to host the 2016 Summer Olympics is also an indication of Brazil’s growing clout in the international arena. Brazil has a young, vibrant population, the largest in Latin America, and a rapidly growing middle class eager to experience the finer things in life. Consumer spending represents about 60 percent of Brazil’s economy, but heavy debt loads have begun to curb consumer spending. The Brazilian government has invested in the development of infrastructure such as highways, ports, and electricity projects, which are creating jobs as well as spurring the development of other businesses. In addition, in 2010, Brazil announced a $22 billion investment in science and technology innovation. 120 Part 2 The Environment of Management 3,000 to 63,000!34 MNCs can move a wealth of assets from country to country and influence national economies, politics, and cultures. Although the term has no precise definition, a multinational corporation (MNC) typically receives more than 25 percent of its total sales revenues from operations outside the parent’s home country. During the recent economic slump, the percentage of revenue from foreign operations increased for many multinationals because of stronger sales in developing markets such as China and India. In the third quarter of 2010, revenues for Yum! Brands (including restaurants such as KFC and Pizza Hut) in China surpassed those in the United States for the first time, and by 2012, the company’s China business accounted for more than half of the company $13.6 billion in total revenue, up from 36 percent in 2010.35 An MNC also has the following distinctive managerial characteristics: 1. An MNC is managed as an integrated worldwide business system in which foreign affiliates act in close alliance and cooperation with one another. Capital, technology, and people are transferred among country affiliates. The MNC can acquire materials and manufacture parts wherever in the world it is most advantageous to do so. 2. An MNC is ultimately controlled by a single management authority that makes key strategic decisions relating to the parent and all affiliates. Although some headquarters are binational, such as the Royal Dutch/Shell Group, some centralization of management is required to maintain worldwide integration and profit maximization for the enterprise as a whole. 3. MNC top managers are presumed to exercise a global perspective. They regard the entire world as one market for strategic decisions, resource acquisition, and location of production, advertising, and marketing efficiency. AFP/Douglas E. Curran/Getty Images Concept In a few cases, the MNC management philosophy may differ from that just described. For example, some researchers have distinguished among ethnocentric companies, which place emphasis on their home countries; polycentric companies, which are oriented toward the markets of individual foreign host countries; and geoConnection centric companies, which are truly world-oriented and favor no specific country.36 The truly global companies that transcend national boundaries are growing in number. These companies no longer see themselves as American, Chinese, or German; they operate globally and serve a global market. Nestlé SA provides a good example. The company gets most of its sales from outside its “home” country of Switzerland, and its 280,000 employees are spread all over the world. CEO Paul Bulcke is Belgian, chairman Peter Brabeck-Letmathe was born in Austria, and more than half of the company’s managers are non-Swiss. Nestlé has hundreds of brands and has production facilities or other operations in almost every country in the world.37 The Maharaja Mac and Vegetable Burger served at this McDonald’s in New Delhi, India, represent how this multinational corporation (MNC) changed its business model by decentralizing its operations. When McDonald’s initiated international units, it copied what it did and sold in the United States. Today, though, the fast-food giant seeks local managers who understand the culture and laws of each country. Country managers have the freedom to use different furnishings and develop new products to suit local tastes. A Globalization Backlash The size and power of multinationals, combined with the growth of free trade agreements, which we will discuss later in this chapter, has sparked a backlash over globalization. In a Fortune magazine poll, 68 percent of Americans say that other countries benefit the most from free trade, and a 2010 survey by The Wall Street Journal and NBC News Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 121 Chapter 4 Managing in a Global Environment Serving the Bottom of the 2 Hot Topic Pyramid Although large multinational organizations are accused of many negative contributions to society, they also have the resources needed to do good things in the world. One approach that combines business with social responsibility is referred to as serving the bottom of the pyramid. The bottom of the pyramid (BOP) concept proposes that corporations can alleviate poverty and other social ills, as well as make significant profits, by selling to the world’s poorest people. The term bottom of the pyramid refers to the more than 4 billion people who make up the lowest level of the world’s economic “pyramid,” as defined by per-capita income. These people earn less than US$1,500 a year, with about one-fourth of them earning less than a dollar a day.42 Traditionally, these people haven’t been served by most large businesses because products and services are too expensive, inaccessible, and not suited to their needs; therefore, in many countries, the poor end up paying significantly more than their wealthier counterparts for some basic needs. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Environment found that 53 percent of Americans surveyed said that free trade has actually hurt the United States. That figure is up from 46 percent in 2007 and 32 percent in 1999. The sentiment is reflected in other countries such as Germany, France, and even India. “For some reason, everyone thinks they are the loser,” said former U.S. trade representative Mickey Kantor.38 In the United States, the primary concern has been the loss of jobs as companies expanded their offshoring activities by exporting more and more work overseas. The transfer of jobs such as making shoes, clothing, and toys began decades ago, and in recent years, service and knowledge work have also been outsourced to developing countries. Many American shoppers say they’d be willing to pay higher prices for U.S.-made products to keep jobs from going overseas.39 Business leaders, meanwhile, insist that economic benefits of globalization flow back to the U.S. economy in the form of lower prices, expanded markets, and increased profits that can fund innovation.40 However, another growing trouble spot for managers is how overseas contractors and suppliers treat their employees. Globalization increases the complexity because managers often have a hard time knowing what firms they are actually doing business with. For example, Amazon has distribution centers in Germany, and because of high costs in that country, it often works with third parties to hire and manage thousands of temporary immigrant workers from Poland, Spain, Romania, and other European countries, allowing Amazon to adjust to seasonal needs. The company became embroiled in an ethical quagmire after German public television aired a documentary in which workers said security guards from Hensel European Security Services (H.E.S.S.) intimidated them, searched them for pilfered food, and spot-checked their cramped living quarters unannounced. The program showed some guards wearing clothing from Thor Steinar, a German fashion label popular with the country’s neo-Nazi community. Amazon immediately stopping doing business with H.E.S.S., whose executives denied the allegations and said, “We explicitly distance ourselves from any form of political radicalism.” Germany’s Labor Ministry is also investigating. The relaxing of labor laws in Germany several years ago to allow more temporary workers is being criticized for contributing to the problem of poorly paid, sometimes mistreated workers, but the strongest criticism from labor groups is directed at U.S. companies that they say take advantage of looser labor policies and evade responsibility by turning it over to third parties.41 With concerns over jobs and labor practices, the anti-globalization fervor is just getting hotter—and is not likely to dissipate anytime soon. In the end, it is not whether globalization is good or bad, but how business and government managers can work together to ensure that the advantages of a global world are fully and fairly shared. 122 Part 2 The Environment of Management A number of leading companies are changing that by adopting BOP business models geared to serving the poorest of the world’s consumers. Consider this example from India’s Godrej & Boyce. Innovative Way Godrej & Boyce By one estimate, a third of India’s food is lost to spoilage, but in 2007, refrigerator market penetration was just 18 percent. Many lower-income people couldn’t afford even a basic refrigerator. Another problem, particularly in rural areas, was that electric service was usually unreliable. Godrej & Boyce managers decided it was time to do something about this. “As a company that made refrigerators for more than 50 years, we asked ourselves why it was that refrigerator penetration was just 18 percent,” said G. Sunderraman, vice president of corporate development. The first major insight was that many people not only couldn’t afford a refrigerator, but they didn’t need a large refrigerator that took up too much space in a small house and used a lot of electricity. What they needed was the chotuKool (“The Little Cool”), an innovative appliance introduced by Godrej & Boyce in 2010. The chotuKool, a mini-fridge designed to cool five or six bottles of water and store a few pounds of food, was portable, ran on batteries, and sold for about 3,250 rupees (US$69), about 35 percent less than the cheapest refrigerator on the market. To sell the new product, Godrej & Boyce trained rural villagers as salespeople. The villagers earn a commission of about US$3 for each refrigerator sold, and the system reduces Godrej’s distribution costs. When asked how many chotuKools the company expected to sell, George Menezes, COO of Godrej Appliances, said, “In three years, probably millions.” Godrej & Boyce managers spend a lot of time working directly with consumers and are now testing ideas for other low-cost products aimed at rural markets. “Currently, the rural market accounts for only 10 percent, but it is all set to expand in a huge way,” said Menezes.43 Joao Silva/The New York Times/Redux Concept Connection Having dominated almost every market in the world, Coca-Cola has turned its sights on Africa in recent years. The beverage giant sees tremendous potential in countries across the continent, many of whose inhabitants would be considered to be part of the bottom of the pyramid (BOP). The company is working closely with distributors and small business owners to promote its products by offering plenty of incentives and rewards, as well as marketing support. U.S. companies are getting in on the BOP act too. P&G researchers are visiting homes in China, Brazil, India, and other developing countries to see how the company can come up with entirely new products and services for consumers living at the bottom of the pyramid. However, P&G is late getting into marketing to the poor. Rival Unilever, for instance, introduced Lifebuoy soap to India more than a century ago, promoting it as the enemy of dirt and disease.44 Unilever gets more than 55 percent of its sales from developing markets, up from just 20 percent in 1990.45 “P&G is still very U.S.-centric,” says Unilever’s CEO, Paul Polman, a Dutchman who is a P&G veteran. “Emerging markets are in the DNA of our company.” To try to catch up, P&G’s CEO is focusing employees on the mission of “touching and improving more lives, in more parts of the world, more completely.” When people feel they are changing lives, “it’s almost like you don’t have to pay us to do this,” said one R&D scientist.46 Proponents of BOP thinking believe multinational firms can contribute to positive lasting change when the profit motive goes hand in hand with the desire to make a contribution to humankind. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 123 Chapter 4 Managing in a Global Environment Remember This • Multinational corporations have the resources to reach and serve the world’s poorest people who cannot afford the typical products and services offered by big companies. • The bottom of the pyramid (BOP) concept proposes that corporations can alleviate poverty and other social ills, as well as make significant profits, by selling to the world’s poor. • Godrej & Boyce created an innovative batterypowered refrigerator called the chotuKool for rural markets in India. Getting Started Internationally Organizations have a couple of ways to become involved internationally. One is to seek cheaper resources such as materials or labor offshore, which is called offshoring or global outsourcing. Another is to develop markets for finished products or services outside their home countries, which may include exporting, licensing, and direct investing. Exporting, licensing, and direct investing are called market entry strategies because they represent alternative ways to sell products and services in foreign markets. Exhibit 4.3 shows the strategies that companies can use to engage in the international arena, either to acquire resources or to enter new markets. exhibit 4.3 Strategies for Entering the International Arena High G Greenfield Venture Ownership of Foreign Operations Acquisition Joint Venture Fr Franchising Licensing Global Outsourcing Exporting Low Low Cost to Enter Foreign Operations High Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment • A multinational corporation (MNC) is an organization that receives more than 25 percent of its total sales revenues from operations outside the parent company’s home country and has a number of distinctive managerial characteristics. • Nestlé SA is a good example of a multinational corporation. • Some researchers distinguish among ethnocentric companies, which place emphasis on their home countries, polycentric companies, which are oriented toward the markets of individual host countries, and geocentric companies, which are truly world-oriented. • The increasing size and power of MNCs has sparked a globalization backlash. 124 Part 2 The Environment of Management Exporting Over the past three decades, the value of exports has increased from $2 trillion to $18 trillion, with more than half of them now coming from emerging economies.47 With exporting, the company maintains its production facilities within the home nation and transfers its products for sale in foreign countries. Exporting enables a company to market its products in other countries at modest resource cost and with limited risk. Exporting does entail numerous problems based on physical distances, government regulations, foreign currencies, and cultural differences, but it is less expensive than committing the firm’s own capital to build plants in host countries. For example, Skooba Designs, a Rochester, New York, manufacturer of carrying cases for laptops, iPads, and other tools, exports to more than 30 countries. Service companies can also export. Netflix is exporting its movie streaming service to customers in Latin America, the United Kingdom, and Ireland, as well as exploring other countries to move into.48 Hollywood movie studios have long exported films to foreign countries, but they’re taking a different approach than in the past. Innovative Way Hollywood Studios Hollywood films have long been quintessentially American products, and years ago, audiences in Japan or Brazil or South Korea would faithfully go watch movies that were written for and marketed primarily to American audiences. No longer. Local films are giving Hollywood a run for its money. At the same time, audiences are declining in the United States and Canada but growing overseas. Hollywood movies now get about 70 percent of their revenue from abroad, and ticket sales overseas have been the only source of growth since 2010. The 2011 movie The Smurfs got 74.7 percent of its box office sales in foreign markets. Cars 2 wasn’t far behind, with 65.8 percent of box office receipts from overseas. A few Hollywood studios have gone as far as making movies specifically for certain foreign markets, and almost all of them are reframing their films to suit foreign tastes. Here are some examples of tactics they are using: • Use foreign actors. For Paramount’s G.I. Joe: The Rise of Cobra and G.I. Joe: Retaliation, Byung-hun Lee, a major Korean movie star, and South African actor Arnold Vosloo were placed in prominent roles. • Set the movie in a growing market location. Several recent films, such as Rio and Fast Five, have been set in Brazil, which is a rapidly growing market for Hollywood movies. In The Twilight Saga: Breaking Dawn Part I, Bella Swan and Edward Cullen spend their honeymoon on a private Brazilian island. • Play up foreign brands. In a recent Transformers movie, DreamWorks Studios had a character gulping Shuhua low-lactase milk from China’s Yili dairy company. • Set the movie in foreign cities. Pixar’s Cars didn’t do well abroad, so the studio set the sequel in Paris, London, Tokyo, and on the Italian Riviera. These and other techniques represent a whole new approach to making movies. Rather than trying to lure audiences to their films, studios are targeting their films to the audiences. In addition, managers are increasingly looking for films with global appeal. “I can tell you that no studio is going to make a big, expensive movie that costs $150 million or $200 million unless it has worldwide appeal,” said Mark Zoradi, former president of Walt Disney Company’s Motion Pictures Group.49 Outsourcing Global outsourcing, also called offshoring, means engaging in the international division of labor so that work activities can be done in countries with the cheapest sources of labor and supplies. Millions of low-level jobs such as textile manufacturing, call center operations, Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 125 Chapter 4 Managing in a Global Environment Concept Connection Environment 2 © TonyV3112/Shutterstock.com and credit card processing have been outsourced to low-wage countries in recent years. The Internet and plunging telecommunications costs have enabled companies to outsource more and higher-level work as well, such as software development, accounting, or medical services. A patient might have a magnetic resonance imaging (MRI) test performed in Minneapolis and have it read by doctors in India. After the Sarbanes-Oxley Act went into effect, requiring extensive new financial reporting procedures and enhanced oversight, Unisys had a hard time finding enough internal auditors in the United States, so managers outsourced their core auditing practice to China. Large pharmaceutical companies farm out much of their earlystage chemistry research to cheaper labs in China and India.50 Throughout the 1970s and 1980s, Kentucky Fried Chicken (now KFC) expanded aggressively across the globe. In Asia, for example, KFC restaurants can be found in China, Japan, Cambodia, Singapore, Taiwan, Malaysia, Vietnam, and Thailand, among other countries. Most of these locations are franchises, but some are joint ventures also with KFC’s parent company, Yum! International. Licensing With licensing, a corporation (the licensor) in one country makes certain resources available to companies in another country (the licensee). These resources include technology, managerial skills, and patent or trademark rights. They enable the licensee to produce and market a product or service similar to what the licensor has been producing. Heineken, which has been called the world’s first truly global brand of beer, usually begins by exporting to help boost familiarity with its products; if the market looks enticing enough, Heineken then licenses its brands to a local brewer. Licensing offers a business firm relatively easy access to international markets at low cost, but it limits the company’s participation in and control over the development of those markets. One special form of licensing is franchising, which occurs when a franchisee buys a complete package of materials and services, including equipment, products, product ingredients, trademark and trade name rights, managerial advice, and a standardized operating system. Whereas with licensing, a licensee generally keeps its own company name, autonomy, and operating systems, a franchise takes the name and systems of the franchisor. The fast-food chains are some of the best-known franchisors. The story is often told of the Japanese child visiting Los Angeles who excitedly pointed out to his parents, “They have McDonald’s in America!” Direct Investing A higher level of involvement in international trade is direct investment in facilities in a foreign country. Direct investing means that the company is involved in managing the productive assets, which distinguishes it from other entry strategies that permit less managerial control. Currently, the most popular type of direct investment is to engage in strategic alliances and partnerships. In a joint venture, a company shares costs and risks with another firm, typically in the host country, to develop new products, build a manufacturing facility, or set up a sales and distribution network.51 A partnership is often the fastest, cheapest, and least risky way to get into the global game. For example, Abbott Laboratories teamed up Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 126 Part 2 The Environment of Management with an Indian drug firm, Biocon Ltd., to develop nutritional supplements and generic drugs tailored to the local market.52 In addition to joint ventures, the complexity of today’s global business environment is causing managers at many companies to develop alliance networks, which are collections of partnerships with various other firms, often across international boundaries.53 The other choice is to have a wholly owned foreign affiliate, over which the company has complete control. Direct acquisition of an affiliate may provide cost savings over exporting by shortening distribution channels and reducing storage and transportation costs. Local managers also have a better understanding of economic, cultural, and political conditions. Chinese companies are increasingly taking a direct acquisition route. In 2012, China’s Dalian Wanda Group bought AMC Entertainment, with its 346 multiplex movie theaters, in the largest-ever acquisition by a Chinese company. A Chinese company recently bought the vitamin assets of Inverness Medical to form International Vitamin Corporation. Steven Dai said that buying the U.S. company made sense because the United States has a highly developed vitamin market that “constantly grows every year” and local managers understand the local interests and needs. Kraft Foods bought Cadbury PLC in large part because the firm had established local contacts and distribution networks in emerging markets. Walmart’s most successful international ventures have been based on acquiring well-established local companies.54 The most costly and risky direct investment is called a greenfield venture, which means that a company builds a subsidiary from scratch in a foreign country. The advantage is that the subsidiary is exactly what the company wants and has the potential to be highly profitable. For example, in 2012, Airbus announced plans to build jetliners in its first assembly plant in the United States. By building a huge plant in Alabama and employing American workers, Airbus managers expect to become part of U.S. culture, thereby reducing political opposition to the purchase of the company’s airplanes.55 The disadvantage to this strategy is that the company has to acquire all market knowledge, materials, people, and know-how in a different culture, and mistakes are possible. Another example of a greenfield venture is the Nissan plant in Canton, Mississippi. The plant represents the first auto factory ever built in Mississippi, where the Japanese company had to rely on an untested and largely inexperienced workforce. The logistical and cultural hurdles were so enormous and the risks so high that one Nissan executive later said, “We did what nobody thought was possible.”56 Remember This • Two major alternatives for engaging in the international arena are to seek cheaper resources via outsourcing and to develop markets outside the home country. • Global outsourcing, sometimes called offshoring, means engaging in the international division of labor so as to obtain the cheapest sources of labor and supplies, regardless of country. • Market entry strategies are various tactics that managers use to enter foreign markets. • Exporting is a market-entry strategy in which a company maintains production facilities within its home country and transfers products for sale in foreign countries. • With a market-entry strategy of licensing, a company in one country makes certain resources available to companies in other countries to participate in the production and sale of its products abroad. • Franchising is a form of licensing in which a company provides its foreign franchisees with a complete package of materials and services. • McDonald’s and other U.S. fast food companies have franchises all over the world. • Direct investing is a market-entry strategy in which the organization is directly involved in managing its production facilities in a foreign country. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 127 Chapter 4 Managing in a Global Environment • Alternatives for direct investing include engaging in joint ventures, acquiring foreign affiliates, and initiating a greenfield venture. • With a joint venture, an organization shares costs and risks with another firm in a foreign country to build a facility, develop new products, or set up a sales and distribution network. • A wholly owned foreign affiliate is a foreign subsidiary over which an organization has complete control. • China’s Dalian Wanda Group bought the U.S. company AMC Entertainment as a wholly owned foreign affiliate. • The most risky type of direct investment is the greenfield venture, in which a company builds a subsidiary from scratch in a foreign country. The International Business Environment is the management of business operations conducted in more than one country. The fundamental tasks of business management—including the financing, production, and distribution of products and services—do not change in any substantive way when a firm is transacting business across international borders. The basic management functions of planning, organizing, leading, and controlling are the same whether a company operates domestically or internationally. However, managers will experience greater difficulties and risks when performing these management functions on an international scale. Consider the following blunders: International management ●● ●● ●● ●● It took McDonald’s more than a year to figure out that Hindus in India do not eat beef because they consider the cow sacred. The company’s sales took off only after McDonald’s started making burgers sold in India out of lamb.57 When IKEA launched a superstore in Bangkok, managers learned that some of its Swedish product names sound like crude terms for sex when pronounced in Thai.58 In Africa, the labels on bottles show pictures of what is inside so illiterate shoppers can know what they’re buying. When a baby-food company showed a picture of an infant on its label, the product didn’t sell very well.59 United Airlines discovered that even colors can doom a product. The airline handed out white carnations when it started flying from Hong Kong, only to discover that, to many Asians, such flowers represent death and bad luck.60 Some of these examples might seem humorous, but there’s nothing funny about them to managers trying to operate in a highly competitive global environment. What should managers of emerging global companies look for to avoid making obvious international mistakes? When they are comparing one country to another, the economic, legal-political, and sociocultural sectors present the greatest difficulties. Key factors to understand in the international environment are summarized in Exhibit 4.4.61 Remember This • The basic management functions are the same in either a domestic or an international subsidiary, but managers will experience greater difficulties and risks when performing these functions internationally. • International management means managing business operations in more than one country. • When operating on an international basis, it is important for managers to give considerable thought to economic, legal-political, and sociocultural factors. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Environment 2 128 Part 2 The Environment of Management exhibit 4.4 Key Factors in the International Environment Economic Economic development Infrastructure Resource and product markets Per capita income Exchange rates Economic conditions Organization Legal-Political Political risk Government intervention Tariffs, quotas, taxes Terrorism, political instability Laws, regulations Sociocultural Social values, beliefs Language Religion (objects, taboos, holidays) Demographic profile Formal education, literacy Time orientation The Economic Environment Read the “Ethical Dilemma” on page 142 that pertains to conducting business in less-developed countries. The economic environment represents the economic conditions in the country where the international organization operates. This part of the environment includes factors such as economic development and resource and product markets. In addition, factors such as inflation, interest rates, and economic growth are also part of the international economic environment. Economic Development Economic development differs widely among the countries and regions of the world. Countries can be categorized as either developing or developed. Developing countries are referred to as less-developed countries (LDCs). The criterion traditionally used to classify countries as developed or developing is per-capita income, which is the income generated by the nation’s production of goods and services divided by total population. The developing countries have low per-capita incomes. LDCs generally are located in Asia, Africa, and South America. Developed countries are generally located in North America, Europe, and Japan. Most international business firms are headquartered in the wealthier, economically advanced countries, but smart managers are investing heavily in less-developed emerging markets. These companies face risks and challenges today, but they stand to reap huge benefits in the future. Each year, the World Economic Forum analyzes data to gauge how companies are doing in the economic development race and releases its Global Competitiveness Report, which tallies numerous factors that contribute to an economy’s competitiveness.62 The report considers both hard data and perceptions of business leaders around the world and considers government policies, institutions, market size, the sophistication of financial markets, and other factors that drive productivity and thus enable sustained economic growth. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 129 Chapter 4 Managing in a Global Environment Concept Connection Economic Interdependence One thing that the recent global financial crisis has made abundantly clear is how economically interconnected the world is. Although the recent crisis might seem atypical, savvy international managers realize that their companies will probably be buffeted by similar crises fairly regularly. exhibit Country 4.5 Environment 2 AP Images/Pavel Rahman Exhibit 4.5 shows the top ten countries in the overall ranking for 2011–2012, along with several other countries for comparison. The United States was in first place in 2008–2009, but had fallen to fifth by 2011 and has declined even more since then, dropping to seventh in the 2012–2013 ranking.63 Note that highly developed countries typically rank higher in the competitiveness index. One important factor in gauging competitiveness is the country’s infrastructure; that is, the physical facilities, such as highways, airports, utilities, and telephone lines, that support economic activities. While working as a New York investment banker, Bangladesh native Iqbal Quadir realized that connectivity equals productivity. He also knew his impoverished homeland was one of the least connected places on Earth. That prompted him to collaborate with countryman Muhammad Yunus, Grameen Bank founder and 2006 Nobel Peace Prize winner, to create Village Phone, a program in which entrepreneurs (mostly women) use Grameen Bank microloans to purchase cell phones. “Telephone ladies,” such as Monwara Begum (pictured here), then earn the money needed to repay the debt by providing phone service to fellow villagers. Village Phone has resulted in thousands of new small businesses, as well as an improved communication infrastructure that makes economic development possible. Country Competitiveness Comparison, 2011 World Economic Forum Competitiveness Ranking GDP Number of People in Labor Force Switzerland 1 $ 344,200,000,000 4,899,000 Singapore 2 $ 318,900,000,000 3,237,000 Sweden 3 $ 386,600,000,000 5,018,000 Finland 4 $ 198,200,000,000 2,682,000 United States 5 $ 15,290,000,000,000 153,600,000 Germany 6 $ 3,139,000,000,000 43,670,000 Netherlands 7 $ 713,100,000,000 7,809,000 Denmark 8 $ 209,200,000,000 2,851,000 Japan 9 $ 4,497,000,000,000 65,910,000 United Kingdom 10 $ 2,290,000,000,000 31,720,000 Canada 12 $ 1,414,000,000,000 18,700,000 Saudi Arabia 17 $ 691,500,000,000 7,630,000 China 26 $ 11,440,000,000,000 795,500,000 Kuwait 34 $ 155,500,000,000 2,227,000 South Africa 50 $ 562,200,000,000 17,660,000 Brazil 53 $ 2,324,000,000,000 104,700,000 India 56 $ 4,515,000,000,000 487,600,000 SOURCE: Based on “The Global Competitiveness Report 2011–2012,” World Economic Forum, www3.weforum.org/docs/WEF_GCR_Report_2011-12.pdf (accessed June 27, 2012); CIA World Factbook 2011, www.cia.gov/library/publications/the-world-factbook (accessed November 15, 2012). Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 130 Part 2 The Environment of Management exhibit 4.6 How Countries Are Bearing the Economic Crisis: Misery Index, 2010 Compared to 2000 Greater Misery +30 +25 +20 Greece Ireland Portugal 2000 Iceland 2000 2010 2000 2000 −5 Less Misery 2000 0 2010 2010 2010 2000 +5 2010 +10 2010 +15 Spain United States SOURCE: Based on “A New Definition of Misery,” The New York Times (December 18, 2009), based on data from Moody’s; www .nytimes.com/imagepages/2009/12/18/business/economy/20091219_CHARTS_GRAPHIC.html (accessed on December 19, 2009). Hot Topic For example, most students are probably familiar with the bursting of the dot-com bubble in the early part of this century, which caused a severe drop in the stock market and affected companies around the globe. The Asian financial crisis of 1997–1998 similarly affected firms in North America, Europe, and other parts of the world. More recently, the inability of countries such as Greece, Spain, Ireland, and Italy to make payments on their debt sparked a panic that devalued the euro and threatened the stability of financial markets worldwide.64 Recent financial woes have left a number of countries reeling, as reflected in a “misery index” created by a Moody’s economist and illustrated in Exhibit 4.6. The misery index adds together a country’s unemployment rate and the budget deficit as a percentage of GDP. The 2010 figures suggest significantly greater misery for almost every country compared to the beginning of this century. Iceland and Ireland, two countries hit particularly hard by the recent economic crisis, had a negative misery index in 2000 but registered high scores for misery in 2010. The United States went from a misery score of less than 5 in 2000 to about 21 in 2010.65 Another reflection of economic interdependence is the fact that parts, supplies, and labor for many companies come from around the world, which presents managers with new challenges. For example, in late 2011, Honda, Toyota, and other auto plants in the United States, Canada, and Asia had trouble getting the electronics and other parts that they needed from suppliers in Thailand, where historic floods swamped huge industrial sections of the country.66 Many companies are coming under increasing criticism because of unsafe or inhumane treatment of workers at contract factories in China, Bangladesh, and other low-wage countries. In the first few months of 2010, ten employees at Foxconn Technologies, a Chinese contract manufacturer that makes electronic products for Apple, Hewlett-Packard (HP), and other U.S. companies, committed suicide. A couple of years later, Foxconn, Apple, and HP were again targets of attack when students at some vocational schools in China said that they were forced to work on the assembly lines. “And they are told they cannot leave, that they must work or they will be dismissed from school,” said Debby Chan Sze Wan, representing Students and Scholars Against Corporate Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 131 Chapter 4 Managing in a Global Environment Misbehavior. Apple has asked for detailed information on its contractors’ student workers so it can monitor the issue more carefully. HP, meanwhile, has gone further, issuing specific rules to its Chinese suppliers on how student and other temporary workers must be treated.67 Remember This • As recent financial crises in the United States and Europe show, countries are economically interconnected, and financial problems in one area of the world can spread rapidly around the globe. • International business managers can expect their companies to be affected periodically by economic problems that cross geographical boundaries. The Legal-Political Environment Differing laws and regulations make doing business a challenge for international firms. Host governments have myriad laws concerning libel statutes, consumer protection, information and labeling, employment and safety, and wages. International managers must learn these rules and regulations and abide by them. In addition, managers must deal with unfamiliar political systems when they go international, as well as with more government supervision and regulation. Government officials and the general public often view foreign companies as outsiders (or even intruders) and are suspicious of their impact on economic independence and political sovereignty. Political risk is defined as the risk of loss of assets, earning power, or managerial control due to politically based events or actions by host governments. Although many developing countries today welcome and support foreign firms, political risk is a major concern for international companies, which face a broader and more complex array of threats than ever.68 The loosening of foreign investment laws in India has paved the way for Walmart to begin opening its first stores in the country, but there is still strong political resistance to the giant U.S. retailer. Further complicating the challenge, small farmers are required to take their harvest to government-run wholesalers. Food in India must go through multiple government channels and middlemen before it can be sold to consumers from retail stores. The country has more than 7,000 government-approved markets, with 413,000 licensed traders, and 214,000 licensed commission agents. The level of bureaucracy, combined with poor infrastructure and others problems, means Walmart and other foreign retailers “need to be prepared to sustain losses in India for years to come,” said a retail consultant.69 Another frequently cited problem for international companies is political instability, which includes riots, revolutions, civil disorders, and frequent changes in government. Political turmoil in Syria, for example, which has occurred off and on ever since the country came into existence following its independence from France in 1946, reignited in mid-2011 as part of the Arab Spring, a revolutionary wave of protests in the Arab world that began in late 2010. By 2013, Syria was embroiled in a bloody civil war, with the United States threatening military action after allegations that the regime of President Bashar al-Assad used chemical weapons against civilians, killing nearly 1,500 people, including 426 children. The wave of protests in the Arab region, affecting not only Syria, but also Tunisia, Egypt, Libya, Yemen, and Bahrain, has created a tumultuous environment for businesses operating in Hot Topic Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment • Countries vary widely in terms of economic development and are classified as either developed countries or less-developed countries (LDCs). • Infrastructure refers to a country’s physical facilities, such as highways, utilities, and airports, that support economic activities. • The United States has fallen from first to seventh place on a ranking of global competitiveness. 132 Part 2 The Environment of Management Amway, the U.S.-based network marketing company, spent years patiently negotiating China’s legal-political environment. In 1998, the Chinese government closed down Amway operations in China because it suspected that the company was either an illegal pyramid scheme or a sinister cult. Amway survived by cultivating relationships with government officials and by departing from its business model. For example, it opened more than 200 retail stores like this one to demonstrate its commitment. In 2006, the Chinese government once again allowed Amway to sell directly to consumers, and the company now earns billions in annual revenue in China. GOH CHAI HIN/AFP/Getty Images Concept Connection the region. “No president, no government, no police,” said Jalilia Mezni, owner of Société d’Articles Hygiéniques in Tunisia. “Only complete disorder.”70 Political risk and political instability remain elevated throughout the Arab world, causing problems for both local and foreign organizations. In August 2013, for example, the Syrian Electronic Army (SEA), a group of pro-government computer hackers, disrupted several Western Web sites, including Twitter, The Washington Post, and The New York Times, which went down twice within a period of two weeks.71 Zaid Qadoumi, the CEO of Canada’s BroadGrain, which has been delivering agricultural commodities to emerging markets and political hot spots since the company was founded, offered extra pay for a crew to deliver a load of wheat to Libya, but advised workers to “cut the ropes and leave” if they believed the situation was too dangerous.72 Remember This • Complicated legal and political forces can create huge risks for international managers and organizations. • Political risk refers to a company’s risk of loss of assets, earning power, or managerial control due to politically based events or actions by host governments. • Political instability includes events such as riots, revolutions, or government upheavals that can affect the operations of an international company. • A revolutionary wave of protests in the Arab world that began in late 2010, known as the Arab Spring, has created a tumultuous environment for businesses operating in the region. • Managers must understand and follow the differing laws and regulations in the various countries where they do business. The Sociocultural Environment A nation’s culture includes the shared knowledge, beliefs, and values, as well as the common modes of behavior and ways of thinking among members of a society. Cultural factors sometimes can be more perplexing than political and economic factors when working or living in a foreign country. Social Values Many managers fail to realize that the values and behaviors that typically govern how business is done in their own country don’t always translate to the rest of the world. American managers in particular are regularly accused of an ethnocentric attitude that assumes their way is the best way. Ethnocentrism refers to a natural tendency of people to regard their own culture as superior and to downgrade or dismiss other cultural values. Ethnocentrism can be found in all countries, and strong ethnocentric attitudes within a country make it difficult for foreign firms to operate there. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 133 Chapter 4 Managing in a Global Environment One way that managers can fight their own ethnocentric tendencies is to understand and appreciate differences in social values. Hofstede’s Value Dimensions In research that included 116,000 IBM employees in 40 countries, Dutch scientist Geert Hofstede identified four dimensions of national value systems that influence organizational and employee working relationships.73 Examples of how countries rate on the four dimensions are shown in Exhibit 4.7. 2 exhibit 4.7 Environment 1. Power distance. High power distance means that people accept inequality in power among institutions, organizations, and people. Low power distance means that people expect equality in power. Countries that value high power distance are Malaysia, India, and the Philippines. Countries that value low power distance are Denmark, Israel, and New Zealand. 2. Uncertainty avoidance. High uncertainty avoidance means that members of a society feel uncomfortable with uncertainty and ambiguity and thus support beliefs that promise certainty and conformity. Low uncertainty avoidance means that people have great tolerance for the unstructured, the unclear, and the unpredictable. High uncertainty avoidance countries include Greece, Portugal, and Uruguay. Countries with low uncertainty avoidance values include Sweden, Singapore, and Jamaica. 3. Individualism and collectivism. Individualism reflects a value for a loosely knit social framework in which individuals are expected to take care of themselves. Collectivism means a preference for a tightly knit social framework in which individuals look after one another and organizations protect their members’ interests. Countries with individualist values include the United States, Canada, and Great Britain. Countries with collectivist values include China, Mexico, and Brazil. 4. Masculinity/femininity. Masculinity stands for preference for achievement, heroism, assertiveness, work centrality (with resultant high stress), and material success. Femininity reflects the values of relationships, cooperation, group decision making, Rank Orderings of Ten Countries Along Four Dimensions of National Value Systems Country Power Distancea Uncertainty Avoidanceb Australia 7 7 Costa Rica 8 (tie) France 3 West Germany Individualismc Masculinityd 2 5 2 (tie) 10 9 2 (tie) 4 7 8 (tie) 5 5 3 India 2 9 6 6 Japan 5 1 7 1 Mexico 1 4 8 2 Sweden 10 10 3 10 Thailand 4 6 9 8 United States 6 8 1 4 1 5 Highest power distance 10 5 Lowest power distance c 1 5 Highest individualism 10 5 Lowest individualism a 1 5 Highest uncertainty avoidance 10 5 Lowest uncertainty avoidance d 1 5 Highest masculinity 10 5 Lowest masculinity b SOURCES: Dorothy Marcic, Organizational Behavior and Cases, 4th ed. (St. Paul, MN: West, 1995). Based on two books by Geert Hofstede: Culture’s Consequences (London: Sage Publications, 1984) and Cultures and Organizations: Software of the Mind (New York: McGraw-Hill, 1991). Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 134 Part 2 The Environment of Management and quality of life. Societies with strong masculine values include Japan, Germany, Italy, and Mexico. Countries with feminine values include Sweden, Costa Rica, Norway, and France. Both men and women subscribe to the dominant value in masculine and feminine cultures. Answer the questions in the “Experiential Exercise” on page 141 to see how you rate on some of the value dimensions described by Hofstede and the GLOBE project. Hofstede and his colleagues later identified a fifth dimension: long-term orientation versus short-term orientation. Long-term orientation, found in China and other Asian countries, includes a greater concern for the future and highly values thrift and perseverance. A short-term orientation, found in Russia and West Africa, is more concerned with the past and the present and places a high value on tradition and meeting social obligations.74 Researchers continue to explore and expand on Hofstede’s findings.75 For example, in the last 30 years, more than 1,400 articles and numerous books were published on individualism and collectivism alone.76 GLOBE Project Value Dimensions Recent research by the Global Leadership and Organizational Behavior Effectiveness (GLOBE) Project extends Hofstede’s assessment and offers a broader understanding for today’s managers. The GLOBE Project used data collected from 18,000 managers in 62 countries to identify nine dimensions that explain cultural differences. In addition to the ones identified by Hofstede, the GLOBE project identifies the following characteristics:77 1. Assertiveness. A high value on assertiveness means that a society encourages toughness, assertiveness, and competitiveness. Low assertiveness means that people value tenderness and concern for others over being competitive. 2. Future orientation. Similar to Hofstede’s time orientation, this dimension refers to the extent to which a society encourages and rewards planning for the future over shortterm results and quick gratification. 3. Gender differentiation. This dimension refers to the extent to which a society maximizes gender role differences. In countries with low gender differentiation, such as Denmark, women typically have a higher status and play a larger role in decision making. Countries with high gender differentiation accord men higher social, political, and economic status. “Because management 4. Performance orientation. A society with a high performance orientation places great emphasis on performance and rewards people deals with the integration for performance improvements and excellence. A low perforof people in a common mance orientation means that people pay less attention to performance and more attention to loyalty, belonging, and background. venture, it is deeply 5. Humane orientation. The final dimension refers to the degree to embedded in culture. which a society encourages and rewards people for being fair, altruistic, generous, and caring. A country high on humane orientaWhat managers do in tion places great value on helping others and being kind. A country Germany, in the United low on this orientation expects people to take care of themselves. Self-enhancement and gratification have high importance. Kingdom, in the United States, in Japan, or in Brazil is exactly the same. How they do it may be quite different.” —Peter Drucker, management expert Exhibit 4.8 gives examples of how some countries rank on these GLOBE dimensions. These dimensions give managers an added tool for identifying and managing cultural differences. Social values greatly influence organizational functioning and management styles. Consider the difficulty that Emerson Electric managers had when Emerson opened a new manufacturing facility in Suzhou, China. One area in which the American view and the Chinese view differed widely was in terms of time orientation. The American managers Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 135 Chapter 4 Managing in a Global Environment 4.8 Examples of Country Rankings on Selected GLOBE Value Dimensions Dimension Low Medium High Assertiveness Sweden Switzerland Japan Egypt Iceland France Spain United States Germany Future orientation Russia Italy Kuwait Slovenia Australia India Denmark Canada Singapore Gender differentiation Sweden Denmark Poland Italy Brazil Netherlands South Korea Egypt China Performance orientation Russia Greece Venezuela Israel England Japan United States Taiwan Hong Kong Humane orientation Germany France Singapore New Zealand Sweden United States Indonesia Egypt Iceland 2 Environment exhibit SOURCE: Mansour Javidan and Robert J. House, “Cultural Acumen for the Global Manager: Lessons from Project GLOBE,” Organizational Dynamics 29, no. 4 (2001): 289–305, with permission from Elsevier. favored a short time horizon and quick results, and they viewed their assignments as stepping stones to future career advancement. The Chinese managers, on the other hand, favored a long-term approach, building a system and setting a proper course of action to enable long-term success.78 Other companies have encountered similar cultural differences. Consider the American concept of self-directed teams, which emphasizes shared power and authority, with team members working on a variety of problems without formal guidelines, rules, and structure. Managers trying to implement teams have had trouble in areas where cultural values support high power distance and a low tolerance for uncertainty, such as Mexico. Many workers in Mexico, as well as in France and Mediterranean countries, expect organizations to be hierarchical. In Russia, people are good at working in groups and like competing as a team rather than on an individual basis. Organizations in Germany and other central European countries typically strive to be impersonal, well-oiled machines. Effective management styles differ in each country, depending on cultural characteristics.79 Remember This • Managers working internationally should guard against ethnocentrism, which is the natural tendency among people to regard their own culture as superior to others. • Hofstede’s sociocultural value dimensions measure power distance, uncertainty avoidance, individualismcollectivism, and masculinity-femininity. • Power distance is the degree to which people accept inequality in power among institutions, organizations, and people. • Uncertainty avoidance is characterized by people’s intolerance for uncertainty and ambiguity and resulting support for beliefs that promise certainty and conformity. • Individualism refers to a preference for a loosely knit social framework in which individuals are expected to take care of themselves. • Collectivism refers to a preference for a tightly knit social framework in which individuals look after one another and organizations protect their members’ interests. • Masculinity is a cultural preference for achievement, heroism, assertiveness, work centrality, and material success. (Continued) Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 136 Part 2 The Environment of Management • Femininity is a cultural preference for relationships, cooperation, group decision making, and quality of life. • Hofstede later identified another dimension: longterm orientation, which reflects a greater concern for the future and a high value on thrift and perseverance, versus short-term orientation, which reflects a concern with the past and present and a high value on meeting current obligations. • Additional value dimensions recently identified by the GLOBE Project are assertiveness, future orientation, gender differentiation, performance orientation, and humane orientation. Communication Differences Refer to your score on the questionnaire at the beginning of this chapter, which will give you some insight into whether you lean toward low-context or high-context communications. A higher score indicates low-context behavior, which would be jarring when trying to do business in a highcontext culture. exhibit 4.9 High-Context and Low-Context Cultures People from some cultures tend to pay more attention to the social context (social setting, nonverbal behavior, social status, etc.) of their verbal communication than Americans do. For example, American managers working in China have discovered that social context is considerably more important in that culture, and they need to learn to suppress their impatience and devote the necessary time to establish personal and social relationships. Exhibit 4.9 indicates how the emphasis on social context varies among countries. In a high-context culture, people are sensitive to circumstances surrounding social exchanges. People use communication primarily to build personal social relationships; meaning is derived from context—setting, status, and nonverbal behavior—more than from explicit words; relationships and trust are more important than business; and the welfare and harmony of the group are valued. In a low-context culture, people use communication primarily to exchange facts and information; meaning is derived primarily from words; business transactions are more important than building relationships and trust; and individual welfare and achievement are more important than the group.80 To understand how differences in cultural context affect communications, consider the American expression, “The squeaky wheel gets the grease.” It means that the loudest person will get the most attention, and attention is assumed to be favorable. Equivalent sayings in China and Japan are “Quacking ducks get shot,” and “The nail that sticks up gets hammered down,” respectively. In these latter two cultures, standing out as an individual earns unfavorable attention. Consider the culture gap when China’s Lenovo Group acquired IBM’s PC business. In meetings and conference calls, Western executives were frustrated by their Chinese counterparts’ reluctance to speak up, while the Chinese managers were irritated by the Americans’ propensity to “just talk and talk,” as one vice president of human resources put it.81 High-context cultures include Asian and Arab countries. Low-context cultures tend to be American and Northern European. Even within North America, cultural High Context Low Context Chinese Korean Japanese Vietnamese Arab Greek Spanish Italian English North American Scandinavian Swiss German SOURCES: Edward T. Hall, Beyond Culture (Garden City, NY: Anchor Press/Doubleday, 1976); and J. Kennedy and A. Everest, “Put Diversity in Context,” Personnel Journal (September 1991): 50–54. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 137 Chapter 4 Managing in a Global Environment New Manager Self-Test Are You Culturally Intelligent? Mostly True 1. I plan how I’m going to relate to people from a different culture before I meet them. 2. I understand the religious beliefs of other cultures. 3. I understand the rules for nonverbal behavior in other cultures. 4. I seek out opportunities to interact with people from different cultures. 5. I can handle the stresses of living in a different culture with relative ease. 6. I am confident that I can befriend locals in a culture that is unfamiliar to me. Mostly False 7. I change my speech style (e.g., accent, tone) when a crosscultural interaction requires it. 8. I alter my facial expressions and gestures as needed to facilitate a cross-culture interaction. 9. I am quick to change the way that I behave when a cross-culture encounter seems to require it. 2 Environment Instructions: The job of a manager demands a lot, and before long, your activities will include situations that will test your knowledge of and capacity for dealing with people from other national cultures. Are you ready? To find out, think about your experiences in other countries or with people from other countries. To what extent does each of the following statements characterize your behavior? Please answer each of the following items as Mostly True or Mostly False for you. Scoring and Interpretation: Each question pertains to one of three aspects of CQ. Questions 1–3 pertain to the head (cognitive CQ subscale), questions 4–6 to the heart (emotional CQ subscale), and questions 7–9 to behavior (physical CQ subscale). If you have sufficient international experience and CQ to have answered “Mostly True” to two of three questions for each subscale or six of nine for all the questions, then consider yourself at a high level of CQ for a new manager. If you scored one or fewer “Mostly True” answers for each subscale or three or fewer for all nine questions, it is time to learn more about other national cultures. Hone your observational skills and learn to pick up on clues about how people from a different country respond to various situations. Sources: Based on P. Christopher Earley and Elaine Mosakowski, “Cultural Intelligence,” Harvard Business Review (October 2004): 139–146; and Soon Ang et al., “Cultural Intelligence: Its Measurement and Effects on Cultural Judgment and Decision Making, Cultural Adaptation and Task Performance,” Management and Organization Review 3 (2007): 335–371. subgroups vary in the extent to which context counts, explaining why differences among groups can hinder successful communication. White females, Native Americans, and African Americans all tend to prefer higher context communication than do white males. A high-context interaction requires more time because a relationship has to be developed, and trust and friendship must be established. Furthermore, most male managers and most people doing the hiring in organizations are from low-context cultures, which conflicts with people entering the organization from a background in a higher-context culture. Understanding the subtle contextual differences among cultures requires cultural intelligence (CQ), a person’s ability to use reasoning and observation skills to interpret unfamiliar gestures and situations and devise appropriate behavioral responses.82 Discover the three aspects of cultural intelligence in the “New Manager’s Self-Test.” Before reading further, find out your level of CQ by completing the “New Manager Self-Test.” Does your level of CQ reflect a global mindset, as described earlier in the chapter? Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 138 Part 2 The Environment of Management Remember This • A high-context culture is one in which people use communication to build personal relationships. • In a low-context culture, people use communication primarily to exchange facts and information. • The United States is a low-context culture. China is an example of a high-context culture. • Managers who develop cultural intelligence are more successful in international assignments. • Cultural intelligence (CQ) refers to a person’s ability to use reasoning and observation to interpret culturally unfamiliar situations and know how to respond appropriately. The three aspects of CQ are cognitive CQ, emotional CQ, and physical CQ. International Trade Alliances Another highly visible change in the international business environment in recent years has been the development of regional trading alliances and international trade agreements. GATT and the WTO The General Agreement on Tariffs and Trade (GATT), signed by 23 nations in 1947, started as a set of rules to ensure nondiscrimination, clear procedures, the negotiation of disputes, and the participation of lesser-developed countries in international trade.83 GATT sponsored eight rounds of international trade negotiations aimed at reducing trade restrictions. The 1986 to 1994 Uruguay Round (the first to be named for a developing country) involved 125 countries and cut more tariffs than ever before. In addition to lowering tariffs 30 percent from the previous level, it boldly moved the world closer to global free trade by calling for the establishment of the World Trade Organization (WTO) in 1995. The WTO represents the maturation of GATT into a permanent global institution that can monitor international trade and has legal authority to arbitrate disputes on some 400 trade issues. As of March 2013, 159 countries, including China, Vietnam, and Ukraine, were members of the organization. As a permanent membership organization, the WTO is bringing greater trade liberalization in goods, information, technological developments, and services; stronger enforcement of rules and regulations; and greater power to resolve disputes among trading partners. European Union An alliance begun in 1957 to improve economic and social conditions among its members, the European Economic Community has evolved into the 28-nation European Union (EU) illustrated in Exhibit 4.10. The biggest expansion came in 2004, when the EU welcomed 10 new members from central and eastern Europe.84 The goal of the EU is to create a powerful single-market system for Europe’s millions of consumers, allowing people, goods, and services to move freely. The increased competition and economies of scale within Europe enable companies to grow large and efficient, becoming more competitive in the United States and other world markets. Another aspect of European unification is the introduction of the euro. Several member states of the EU have adopted the euro, a single European currency that replaced national currencies in Austria, Belgium, Cyprus, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Malta, the Netherlands, Portugal, Slovakia, Slovenia, and Spain.85 Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 139 Chapter 4 Managing in a Global Environment exhibit Member Candidate 4.10 The Nations of the European Union Norwegian Sea Finland Sweden Denmark North Sea United Kingdom Netherlands Belgium Germany Latvia Ireland Luxembourg France Lithuania Poland Czech Slovakia Republic Austria Hungary Romania Croatia Portugal Spain Slovania 2 Estonia Environment NORTH ATLANTIC OCEAN Black Sea Bulgaria Italy Turkey Greece Macedonia Malta 0 0 Mediterranean Sea Cyprus 200 400 km 200 400 mi However, not all has gone smoothly for the integration, particularly since the global recession began. Small but vocal factions in several countries, including the United Kingdom, are arguing that companies and citizens would be better off withdrawing from the eurozone. A January 2013 poll found that a surprising 40 percent of Britons said that they would favor withdrawal.86 As economic stability varied from country to country, pitting winners against losers, the economic crisis revived national loyalties and cross-border resentments, slowing the move toward a unified and cohesive “European identity.” Spain, Ireland, Portugal, and particularly Greece all have had trouble paying their debts, putting the entire eurozone at risk and leading to a possible breakup of the euro system. Even though government and industries in most of these countries have reversed the downward slide and renewed their competitiveness by cutting spending, raising taxes, and laying off millions of employees, economic uncertainties remain, with some suggestion that Greece might need another bailout. In addition, even though debt is declining in many countries, the numbers of the unemployed are soaring. Moreover, citizens are questioning whether government leaders are telling the truth about the extent of the crisis.87 Some analysts think a broad breakup of the eurozone is unlikely, but eurozone economies are at a crossroads. Smart managers are rethinking what they would do in the event that a return to national currencies required a rethinking of everything from how to expand operations to how to pick suppliers and pay employees.88 Hot Topic North American Free Trade Agreement (NAFTA) The North American Free Trade Agreement (NAFTA), which went into effect on January 1, 1994, merged the United States, Canada, and Mexico into a single market. Intended to spur growth and investment, increase exports, and expand jobs in all three nations, Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 140 Part 2 The Environment of Management NAFTA broke down tariffs and trade restrictions over a 15-year period in a number of key areas. Thus, by 2008, virtually all U.S. industrial exports into Canada and Mexico were duty-free. Over the first decade of NAFTA, U.S. trade with Mexico increased more than threefold, while trade with Canada also rose dramatically.89 Significantly, NAFTA spurred the entry of small businesses into the global arena. Jeff Victor, general manager of Treatment Products, Ltd., which makes car cleaners and waxes, credits NAFTA for his surging export volume. Prior to the pact, Mexican tariffs as high as 20 percent made it impossible for the Chicago-based company to expand its presence south of the border.90 However, opinions over the benefits of NAFTA appear to be as divided as they were when talks began, with some people calling it a spectacular success and others referring to it as a dismal failure. In a 2011 survey of managers, only 53 percent of North American managers surveyed said they thought reducing trade barriers and increasing free trade was a positive thing, down from 74 percent in 2003.91 Although NAFTA has not lived up to its grand expectations, experts stress that it increased trade, investment, and income and continues to enable companies in all three countries to compete more effectively with rival Asian and European firms.92 Remember This • Regional trading alliances and international trade agreements are reshaping global business. • The World Trade Organization (WTO) is a permanent membership organization that monitors trade and has authority to arbitrate disputes among 159 member countries. • Two important, yet sometimes controversial, regional alliances are the European Union (EU) and the North American Free Trade Agreement (NAFTA). • The euro is a single European currency that has replaced the currencies of 16 EU member nations. Ch4 Discussion Questions 1. What specifically would the experience of living and working in another country contribute to your skills and effectiveness as a manager in your own country? 2. Both China and India are rising economic powers. How might your approach to doing business with China, a communist country, be different from your approach to doing business with India, the world’s most populous democracy? In which country would you expect to encounter the most rules? The most bureaucracy? 3. Do you think it is realistic that BOP business practices can have a positive effect on poverty and other social problems in developing countries? Discuss. 4. Somnio, a start-up running shoe company in California, decided to start selling its products around the world from the very beginning. In general terms, name some of the challenges that a start-up company such as Somnio might face internationally. 5. Do you think that it’s possible for someone to develop a global mindset if they never live outside their native country? How might they do that? 6. Should a multinational organization operate as a tightly integrated, worldwide business system, or would it be more effective to let each national subsidiary operate autonomously? Why? 7. Why do you think many people are so frightened by globalization? Based on what is occurring in the world today, do you expect the globalization backlash to grow stronger or weaker over the next decade? 8. Two U.S. companies are competing to take over a large factory in the Czech Republic. One delegation tours the facility and asks questions about how the plant might be run more efficiently. The other delegation focuses on ways to improve working conditions and produce a better product. Which delegation do you think is more likely to succeed with the plant? Why? What information would you want to collect Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 141 Chapter 4 Managing in a Global Environment 10. How might the social value of low versus high power distance influence how you would lead and motivate employees? What about the value of low versus high performance orientation? Ch4 Apply Your Skills: Experiential Exercise What Are Your Social Values?93 A global environment requires that managers have to deal with people who hold many different values and ideas. Respond to each of the following statements based on your beliefs, indicating whether the statement is Mostly True or Mostly False for you. Mostly Mostly True False 1. Achieving one’s personal goals is more important than achieving team or organization goals. ______ ______ 2. Children should take great pride in the individual accomplishments of their parents and vice versa. ______ ______ 3. Pay and bonus systems should be designed to maximize individual interests over mutual interests. ______ ______ 4. I believe that orderliness and consistency should be stressed in society, even at the expense of experimentation and innovation. ______ ______ 5. Organizations work better when people do not break rules. ______ ______ 6. Organizations should spell out job requirements in detail so that employees know what they are supposed to do. ______ ______ 7. I want to compete for high-level jobs and high earnings. ______ ______ 8. People should be encouraged to be assertive rather than nonassertive. ______ ______ 9. In an organization, people should be encouraged to be tough more than tender. ______ ______ 10. As a manager, I would want an egalitarian working relationship with my direct reports rather than maintaining distance from them. ______ ______ 11. Organizations should encourage subordinates to question their leaders. ______ ______ 12. Authority should be based on one’s ability and contribution rather than on one’s position in the hierarchy. ______ ______ 13. People in society will be happier if they accept the status quo rather than try to change things for the days ahead. ______ ______ 14. I prefer a norm of taking life events as they occur rather than constantly planning ahead. ______ ______ 15. I believe in focusing on current problems rather than trying to make things happen for the future. ______ ______ Scoring and Interpretation These questions represent a measure of five cultural values as described by Geert Hofstete and the GLOBE Project. Give yourself one point for each answer marked Mostly True. Questions 1–3 are for individualism-collectivism. A higher score of 2–3 represents a belief toward individualism; a lower score of 0–1 means a belief more toward collectivism. Questions 4–6 are about uncertainty avoidance. A higher score of 2–3 means a value for low uncertainty in life; a lower score of 0–1 means a value for higher uncertainty. Questions 7–9 represent assertiveness. A higher score of 2–3 represents a value for people being assertive; a lower score of 0–1 means a value for people being nonassertive. Questions 10–12 represent power distance. A higher score of 2–3 means a value for low power distance; a lower score of 0–1 means a value for high power distance. Questions 13–15 represent time orientation. A higher score of 2–3 means an orientation toward the present; a lower score of 0–1 represents a future orientation. Your scores have both individual and societal meaning. Compare your scores to other students to understand your Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment to decide whether to acquire the plant for your company? 9. Which style of communicating do you think would be most beneficial to the long-term success of a U.S. company operating internationally—high-context or low-context communications? Why? 142 Part 2 The Environment of Management perception of the different values in your colleague group. On which of the five values would you personally like to score higher? Lower? These five values also differ widely across national cultures. Go to the Web site www.geert -hofstede.com/hofstede_dimensions.php and compare your country’s scores on the five values to the scores of people from other countries. (At this site, the term masculinity is used instead of assertiveness.) What surprises you about the differences across countries? Ch4 Apply Your Skills: Small Group Breakout Where Have You Been?94 Step 1. Make a list of the names of the countries that you have visited outside your home country. Step 2. Go to “List of Countries by Population” on Wikipedia and write down the population of each country you have visited. Step 3. The world population is approximately 6,800,000,000. Compute the percentage of world population for each country you have visited. Also compute the percentage of world population for all countries you have visited. Step 4. Estimate the grand total of number of countries and percentage of world population visited by your group. Step 5. Discuss in your group: What is the reason for the variability among group members? What are the implications of high exposure versus low exposure to people in other countries for a career in management? What can you do to increase your international exposure? Step 6. Present your group’s results to the entire class if called upon to do so. Ch4 Apply Your Skills: Ethical Dilemma AH Biotech95 Dr. Abraham Hassan knew that he couldn’t put off the decision any longer. AH Biotech, the Bound Brook, New Jersey–based company started by this psychiatrist-turnedentrepreneur, had developed a novel drug that seemed to promise long-term relief from panic attacks. If it gained approval from the Food and Drug Administration (FDA), it would be the company’s first product. It was now time for large-scale clinical trials. But where should AH Biotech conduct those tests? David Berger, who headed up research and development, was certain he already knew the answer to that question: Albania. “Look, doing these trials in Albania will be quicker, easier, and a lot cheaper than doing them in the States,” he pointed out. “What’s not to like?” Dr. Hassan had to concede that Berger’s arguments were sound. If they did trials in the United States, AH Biotech would spend considerable time and money advertising for patients and then finding physicians who’d be willing to serve as clinical trial investigators. Rounding up U.S. doctors prepared to take on that job was getting increasingly difficult. They just didn’t want to take time out of their busy practices to do the testing, not to mention all the recordkeeping that such a study entailed. In Albania, it was an entirely different story. It was one of the poorest Eastern European countries—if not the poorest—with a just barely functioning health-care system. Albanian physicians and patients would practically line up at AH Biotech’s doorstep begging to take part. Physicians there could earn much better money as clinical investigators for a U.S. company than they could actually practicing medicine, and patients saw signing up as test subjects as their best chance for receiving any treatment at all, let alone cutting-edge Western medicine. All these factors meant that the company could count on realizing at least a 25 percent savings (maybe even more) by running the tests overseas. So, what’s not to like? As the Egyptian-born CEO of a start-up biotech company with investors and employees hoping for its first marketable drug, there was absolutely nothing not to like. It was when he thought like a U.S.trained physician that he felt qualms. If he used U.S. test subjects, he knew they’d likely continue to receive the drug until it was approved. At that point, most would have insurance that covered most of the cost of their prescriptions. But he already knew that it wasn’t going to make any sense to market the drug in a poor country like Albania, so when the study was over, he’d have to cut off treatment. Sure, he conceded, panic attacks weren’t usually fatal. But he knew how debilitating these sudden bouts of feeling completely terrified were—the pounding heart, chest pain, choking sensation, and nausea. The severity and unpredictability of these attacks often made a normal life all but impossible. How could he offer people dramatic relief and then snatch it away? What Would You Do? 1. Do the clinical trials in Albania. You’ll be able to bring the drug to market faster and cheaper, which will be good for AH Biotech’s employees and investors and good for the millions of people who suffer from anxiety attacks. 2. Do the clinical trials in the United States. Even though it will certainly be more expensive and time-consuming, you’ll feel as if you’re living up to the part of the Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 143 Chapter 4 Managing in a Global Environment compassionate use program in Albania, even though setting up a distribution system and training doctors to administer the drug, monitor patients for adverse effects, and track results will entail considerable expense. Ch4 Apply Your Skills: Case for Critical Analysis We Want More Guitars! Adam Wainwright’s early-morning phone call from Valencia, Spain, initially startled his boss, Vincent Fletcher. Adam, a true slave to the latest techno-gadgetry, never called. Yet here he was, at 8 a.m. Pacific time, on the phone to the CEO of Fletcher Guitars in Los Angeles. “What did they do—lose your luggage with all of your toys inside?” Fletcher joked. “Did the plant burn down?” “No, I just decided to call you on this one. I’ve been here for a week, looking over operations. Forget the idea of getting any substantial increase in productivity. I don’t think these guys are capable of upping production by ten guitars per year,” Adam complained. “Isn’t that an exaggeration?” Fletcher asked. There was a momentary silence on the other end of the line. “Adam, did I lose you?” “No.” “Look, part of our reputation is based on the quality and craftsmanship of the acoustic guitars produced by Dominguez and his workers. This is all high-end stuff,” Fletcher said in a voice that always reminded Adam of actor Jason Robards. “Now, with the tremendous rise in the popularity of Latin music, we want to encourage increased production. That’s your task, Adam. I shouldn’t have to tell you that your success with this assignment could lead to some great opportunities for you.” “I know.” Adam paused, carefully weighing his next words. “Salvador and his people do a fabulous job. Just walking through his operation, I have been blown away by the craftsmanship. But the slow pace of work is unbelievably frustrating. These guys act like they are birthing a baby. Everything is so precise, so touchy-feely with every guitar. I used my iPad to create some workflow specs for increased production. Salvador took one look, laughed, and said ‘You Americans.’” Poor Adam, Fletcher thought. That had to be a major stab in his high-tech heart. Maybe I sent the wrong guy. Nope. He has great potential in management and he has to learn to work through this and deliver. Fletcher’s thoughts were interrupted by Adam’s voice, flustered and increasing in volume. “They go off to lunch and come wandering back in here hours later—hours, Fletcher.” “They’re Spanish!” Fletcher replied. “So they take twohour lunches. They work their schedule. It’s just not our schedule. You may be a lot younger than I am, Adam. But you need to lighten up. Listen, talk to Salvador and see what works for them. They’ve increased output before and they can do it again. Get this done, Adam. And e-mail me.” The international rise in Latin music over the past decade, punctuated by the clear sound and dazzling rhythms of the acoustic guitar, created a sense of urgency for guitar makers around the globe to increase the availability of these classical instruments. Wanting to ride the crest of this musical trend, increase his product offerings, and tap into high-end market sales, Fletcher discovered master craftsman Salvador Dominguez and his Spanish company, Guitarra Dominguez, while attending the prestigious Frankfurt International Fair in 1980. Salvador liked to tell that among the first sounds he heard following his birth were the words of his father’s lullaby, accompanied by an acoustic guitar. As an adult, Salvador combined his lifelong passion for guitars with brilliant craftsmanship, starting his own company in 1976. Located in the Poligono Industrial Fuente del Jarro—Paterna, Valencia, Spain, the company now employed more than 30 craftsmen in the production of acoustic and flamenco instruments. A thin, wiry bundle of energy with graying wavy hair and large eyes with that surprised “Salvador Dalí look,” the guitar maker could grasp a piece of wood and, running his hand over the surface, be suddenly transformed into a patient, tender sculptor of sound. To watch this luthier work was almost mesmerizing. Salvador’s total silence and habit of leaning his right ear close to the wood as he worked suggested that he was actually hearing the music of the instrument as he created it. Following the phone call to Fletcher, Adam returned to the plant, determined that Salvador would now hear from him. “Salvador, you do beautiful work. Latin music is one of the hottest trends in music, and musicians are clamoring for the instruments you make. But we can be doing so much more here. There’s plenty of room for expansion in this place, and we could nearly double production within the next few years. I have visited companies all over the United States and analyzed their operations. If you will take time to look at the plan I’ve drawn up, you will clearly see the potential for cranking out more product and meeting the needs of more customers.” “Señor Wainwright. Here in Spain, we do not crank out product. We take pride in each creation, and it is important that our methods of craftsmanship remain the same. No two of these instruments are alike.” “Wait. Wait. I’m just saying that there are changes that can be made here that will make this operation more productive. In the States, I see a flow to their operations. Here, we have starts and stops. The Nato mahogany used in many of your acoustic guitar bodies provides a beautiful and unrestricted wood. But Carlos has been off in a corner most of the week, wearing protective gear and experimenting with his notions about the potential tonal qualities of Wenge in acoustic Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment Hippocratic oath that instructed you to “prescribe regimens for the good of my patients according to my ability and my judgment and never do harm to anyone.” 3. Do the clinical trials in Albania, and if the drug is approved, use part of the profits to set up a 144 Part 2 The Environment of Management bodies. The bottom line is this: We simply must streamline this operation in order to increase your production.” “No, Señor. My bottom line is this: Guitarras Dominguez will not lower our standards of craftsmanship to meet your plan.” Questions 1. How accurate is Adam Wainwright’s analysis of the situation at Guitarras Dominguez? Do you think craftsmanship is incompatible with increasing productivity in this company? Why? 2. What social values are present in Guitarras Dominguez that seem different from U.S. social values (see Exhibit 4.7 and Exhibit 4.8)? Explain. 3. What do you recommend Adam do to increase production in a business setting that does not seem to value high production? Ch4 On the Job Video Cases On the Job: Black Diamond Equipment: Managing in a Global Environment Questions 1. What evidence do you see of a global mindset in these managers? List at least three examples of global thinking provided in the video. 2. Referencing the common traits of an MNC described in the text, explain why you think Black Diamond is or is not a multinational corporation. 3. Describe at least two environmental factors affecting this business, and summarize how the managers are responding to these factors. Ch4 Endnotes 1. Adapted from Cynthia Barnum and Natasha Wolniansky, “Why Americans Fail at Overseas Negotiations,” Management Review (October 1989): 54–57. 2. Laurie Burkitt and Paul Mozur, “China Squeezes Western Firms,” The Wall Street Journal, April 5, 2013, B1. 3. Ibid. 4. Joann S. Lublin, “Hunt Is on for Fresh Executive Talent—Cultural Flexibility in Demand,” The Wall Street Journal, April 11, 2011, B1. 5. Lolita C. Baldor, “FBI Sends More Agents Abroad to Shield U.S. from Cybercrime; Foreign Hackers Stepping up Their Attacks,” South Florida Sun-Sentinel, December 10, 2009; and Cassell Bryan-Low, “Criminal Network: To Catch Crooks in Cyberspace, FBI Goes Global,” The Wall Street Journal, November 21, 2006. 6. Quoted in Ryan Underwood, “Going Global,” Inc. (March 2011): 96–98. 7. Bettina Wassener, “Living in Asia Appeals to More Company Leaders,” The New York Times, June 21, 2012, B3; and Emily Glazer, “P&G Unit Bids Goodbye to Cincinnati, Hello to Asia,” The Wall Street Journal, May 10, 2012, B1. 8. “TCS Can Become India’s First Company to Reach $100 Billion in Market Cap: CLSA,” The Economic Times, August 31, 2013, http://articles.economictimes .indiatimes.com/2013-08-31/news/41619991_1_tcs -market-capitalisation-lakh-crore (accessed September 2, 2013); Steve Hamm, “IBM vs. Tata: Which Is More American?” BusinessWeek (May 5, 2008): 28. 9. Chris Woodyard, “The American Car,” USA TODAY, February 17, 2009. 10. “KOF Index of Globalization 2013,” press release, KOF Swiss Economic Institute (March 2013). 11. “2013 KOF Index of Globalization,” KOF Swiss Economic Institute, http://globalization.kof.ethz.ch /media/filer_public/2013/03/25/rankings_2013.pdf (accessed May 13, 2014). Note: The 2013 KOF analysis of globalization dimensions is based on the year 2010. 12. Gregory C. Unruh and Ángel Cabrera, “Join the Global Elite,” Harvard Business Review (May 2013): 135–139. 13. This section is based on Unruh and Cabrera, “Join the Global Elite”; Schon Beechler and Dennis Baltzley, “Creating a Global Mindset,” Chief Learning Officer (May 29, 2008), http://clomedia.com/articles/view/creating_a _global_mindset/1 (accessed June 26, 2012); Joana S. P. Story and John E. Barbuto, Jr., “Global Mindset: A Construct Clarification and Framework,” Journal of Leadership and Organizational Studies 18, no. 3 (2011): 377–384; and Stephen L. Cohen, “Effective Global Leadership Requires a Global Mindset,” Industrial and Commercial Training 42, no. 1 (2010): 3–10. 14. Definition based on Mansour Javidan and Jennie L. Walker, “A Whole New Global Mindset for Leadership,” People & Strategy 35, no. 2 (2012): 36–41; Mansour Javidan and Mary B. Teagarden, “Conceptualizing and Measuring Global Mindset,” Advances in Global Leadership 6 (2011): 13–39; and Beechler and Baltzley, “Creating a Global Mindset.” 15. Amol Titus, “Competency of Intercultural Management,” The Jakarta Post, March 11, 2009, www.thejakartapost .com/news/2009/03/11/competency-intercultural -management.html (accessed June 30, 2012). Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 145 16. Based on Mansour Javidan and Jennie L. Walker, “A Whole New Global Mindset for Leadership,” People & Strategy 35, no. 2 (2012): 36–41. 17. This is based on Unruh and Cabrera, “Join the Global Elite.” 18. Ibid. 19. Siegfried Russwurm et al., “Developing Your Global Know-How,” Harvard Business Review (March 2011): 70–75. 20. Bob Davis, “As Global Economy Shifts, Companies Rethink, Retool,” The Wall Street Journal, November 7, 2010, http://online.wsj.com/article/SB10001424052 748704049904575554290932153112.html (accessed June 29, 2012). 21. Mike Ramsey, “Ford’s CEO Revs up Auto Maker’s China Role,” The Wall Street Journal, April 16, 2013, B7. 22. George Stalk and David Michael, “What the West Doesn’t Get About China,” Harvard Business Review ( June 2011): 25–27; Zoe McKay, “Consumer Spending in China: To Buy or Not to Buy,” Forbes.com, June 15, 2012, www.forbes.com/sites/insead/2012/06/15 /consumer-spending-in-china-to-buy-or-not-to-buy/ (accessed June 29, 2012); and Adam Davidson, “Come On, China, Buy Our Stuff!” The New York Times, January 25, 2012, www.nytimes.com/2012/01/29 /magazine/come-on-china-buy-our-stuff .html?pagewanted=all (accessed June 29, 2012). 23. Patricia Sellers, “The New Coke,” Fortune (May 21, 2012): 140. 24. Laurie Burkitt and Paul Mozur, “Foreign Firms Brace for More Pressure in China,” The Wall Street Journal Online, April 4, 2013, http://online.wsj.com/news /articles/SB1000142412788732391630457840046320 8890042 (accessed July 30, 2014). 25. David Barboza and Brad Stone, “A Nation That Trips Up Many,” The New York Times, January 16, 2010. 26. Andrew Galbraith and Jason Dean, “In China, Some Firms Defy Business Norms,” The Wall Street Journal Online, September 6, 2011, http://online.wsj.com /article/SB1000142405311190389590457654638151 2015722.html (accessed June 29, 2012). 27. Colum Murphy, James T. Areddy, and James R. Hagerty, “Deal Gone Wrong Adds to Caterpillar’s Troubles in China,” The Wall Street Journal, January 21, 2013, http://online.wsj.com/article/SB1000142412788 7323301104578255740261180404.html (accessed August 29, 2013). 28. Stalk and Michael, “What the West Doesn’t Get About China.” 29. Eric Pfanner, “Mobile Devices Overtake PC Sales at Lenovo,” The New York Times, August 15, 2013, http://www.nytimes.com/2013/08/16/business /global/smartphones-and-tablets-outsell-pcs-at-lenovo .html?_r=0 (accessed August 29, 2013); Juro Osawa, “Q&A: Lenovo CEO on Smartphones and BlackBerry,” The Wall Street Journal Online, August 15, 2013, http:// 30. 31. 32. 33. 34. 35. 36. 37. blogs.wsj.com/digits/2013/08/15/qalenovo-ceo -on-smartphones-and-blackberry/ (accessed August 29, 2013); Bien Perez, “Lenovo Making Moves on Enterprise Server Market,” South China Morning Post, August 29, 2013, http://www.scmp.com/business /china-business/article/1300212/lenovo-making -moves-enterprise-server-market (accessed August 29, 2013); and Chuck Salter, “Lenovo: Protect and Attack,” Fast Company (December 2011–January 2012): 116–121, 154–155. W. Michael Cox and Richard Alm, “China and India: Two Paths to Economic Power,” Economic Letter, Federal Reserve Bank of Dallas, August 2008, www .dallasfed.org/research/eclett/2008/el0808.html (accessed July 14, 2010). “Pharmaceuticals,” India Brand Equity Foundation, IBEF.org, May 2012, www.ibef.org/industry /pharmaceuticals.aspx (accessed June 29, 2012); and Sushmi Dey, “Indian Pharma Eyes US Generic Gold Rush,” Business Standard, June 27, 2012, www .business-standard.com/india/news/indian-pharma -eyes-us-generic-gold-rush/478593/ (accessed June 29, 2012). This section is based on “Brazil Economy Grew 0.9% in 2012,” BBC, March1, 2013, http://www.bbc.co.uk /news/business-21630930 (accessed August 29, 2013); “Brazil GDP Growth Rate,” Trading Economics Web site, www.tradingeconomics.com/brazil/gdp-growth (accessed June 29, 2012); “Brazil,” The World Factbook, Central Intelligence Agency Web site, https://www.cia .gov/library/publications/the-world-factbook/geos /br.html#top (accessed June 29, 2012); Paulo Prada, “For Brazil, It’s Finally Tomorrow,” The Wall Street Journal, March 29, 2010; Melanie Eversley, “Brazil’s Olympian Growth,” USA TODAY, October 5, 2009; and Liam Denning, “Are Cracks Forming in the BRICs?” The Wall Street Journal, February 16, 2010. “Count: Really Big Business,” Fast Company (December 2008–January 2009): 46. Medard Gabel and Henry Bruner, Global Inc.: An Atlas of the Multinational Corporation (New York: The New Press, 2003). David E. Bell and Mary L. Shelman, “KFC’s Radical Approach to China,” Harvard Business Review (November 2011): 137–142; and Burkitt and Mozur, “Foreign Firms Brace for More Pressure in China.” Howard V. Perlmutter, “The Tortuous Evolution of the Multinational Corporation,” Columbia Journal of World Business ( January–February 1969): 9–18; and Youram Wind, Susan P. Douglas, and Howard V. Perlmutter, “Guidelines for Developing International Marketing Strategies,” Journal of Marketing (April 1973): 14–23. Deborah Ball, “Boss Talk: Nestlé Focuses on Long Term,” The Wall Street Journal, November 2, 2009; Transnationale Web site, www.transnationale.org /companies/nestle.php (accessed March 17, 2010); Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment Chapter 4 Managing in a Global Environment 146 Part 2 The Environment of Management 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. Company Analytics Web site, www.company-analytics .org/company/nestle.php (accessed March 17, 2010); and Nestlé SA Web site, www.nestle.com (accessed March 17, 2010). Sara Murray and Douglas Belkin, “Americans Sour on Trade: Majority Say Free-Trade Pacts Have Hurt U.S.,” The Wall Street Journal, October 4, 2010; and Nina Easton, “Make the World Go Away,” Fortune (February 4, 2008): 105–108. Easton, “Make the World Go Away.” Michael Schroeder and Timothy Aeppel, “Skilled Workers Sway Politicians with Fervor Against Free Trade,” The Wall Street Journal, December 10, 2003. Vanessa Fuhrmans, “Amazon Acts on German Controversy; Online Retailer Cuts Ties with Security Firm After a Television Documentary on Working Conditions,” The Wall Street Journal, February 19, 2013, B3. This discussion is based on C. K. Prahalad, “The Fortune at the Bottom of the Pyramid,” Fast Company (April 13, 2011), www.fastcompany.com/1746818 /fortune-at-the-bottom-of-the-pyramid-ck-prahalad (accessed June 30, 2012); C. K. Prahalad and S. L. Hart, “The Fortune at the Bottom of the Pyramid,” Strategy + Business 26 (2002): 54–67; Jakki Mohr, Sanjit Sengupta, and Stanley F. Slater, “Serving Base-of-thePyramid Markets: Meeting Real Needs Through a Customized Approach,” Journal of Business Strategy 33, no. 6 (2012): 4–14; and Scott Johnson, “SC Johnson Builds Business at the Base of the Pyramid,” Global Business and Organizational Excellence (September–October, 2007): 6–17. Bala Chakravarthy and Sophie Coughlan, “Emerging Market Strategy: Innovating Both Products and Delivery Systems,” Strategy & Leadership 40, 1 (2012): 27–32; T. V. Mahalingam, “Godrej’s Rediscovery of India: They Say They Touch More Consumers than Any Other Indian Company,” Business Today ( July 25, 2010): 58–64; and “Godrej Eyes Youth to Expand Portfolio,” Mail Today, July 12, 2009. Rob Walker, “Cleaning Up,” New York Times Magazine ( June 10, 2007): 20. Matthew Boyle, “Unilever: Taking on the World, One Stall at a Time,” Bloomberg Businessweek ( January 7 – January 13, 2013): 18-20. Boyle, “Unilever: Taking on the World One Stall at a Time”; and Jennifer Reingold, “Can P&G Make Money in Places Where People Earn $2 a Day?” Fortune ( January 17, 2011): 86–91. Reported in Unruh and Cabrera, “Join the Global Elite.” Kate Milani, “Three Best Ways to Export,” The Wall Street Journal Online, March 15, 2010, http://online .wsj.com/news/articles/SB100014240527487039098 04575123783077762888 (accessed July 2, 2014); and Mark Sweney, “Netflix Non-US Losses Hit $100m But Subscribers Increase,” The Guardian, April 24, 2012, 49. 50. 51. 52. 53. 54. 55. 56. 57. 58. 59. www.guardian.co.uk/media/2012/apr/24/netflix-losses -100m-subscribers-increase (accessed June 27, 2012). Lauren A. E. Schuker, “Plot Change: Foreign Forces Transform Hollywood Films,” The Wall Street Journal, July 31, 2010, A1; and Nicole Allan, “How to Make a Hollywood Hit,” The Atlantic (May 2012); 70–71; Miriam Gottfried, “Cinemark’s Riveting Screenplay,” The Wall Street Journal, July 28–29, 2012, B14; and “Made In (But Not For) the U.S.A.,” FastCompany ( July– August 2013): 24. Alison Stein Wellner, “Turning the Tables,” Inc. (May 2006): 55–59. Kathryn Rudie Harrigan, “Managing Joint Ventures,” Management Review (February 1987): 24–41; and Therese R. Revesz and Mimi Cauley de Da La Sierra, “Competitive Alliances: Forging Ties Abroad,” Management Review (March 1987): 57–59. Christopher Weaver, “Abbott Looks to Consumer for Growth,” The Wall Street Journal, May 2, 2012, http://online.wsj.com/article/SB10001424052702303 990604577367760661436198.html (accessed June 28, 2012). Anthony Goerzen, “Managing Alliance Networks: Emerging Practices of Multinational Corporations,” Academy of Management Executive 19, no. 2 (2005): 94–107. Isabel Zhong, “China’s Zealous but Bumpy U.S. Acquisition Spree,” Medill Reports, Northwestern University, June 14, 2013, http://news.medill.northwestern.edu /chicago/news.aspx?id=223155(accessed September 30, 2013); Michelle Caruso-Cabrera, “China Boosts U.S. Investment to All-Time High; Seeks More,” NBCNews .com, May 22, 2013, http://www.nbcnews.com/business /china-boosts-us-investment-all-time-high-seeks-more -6C10018475 (accessed September 30, 2013); Anjali Cordeiro, “Tang in India and Other Kraft Synergies,” The Wall Street Journal Online, April 19, 2010, http:// online.wsj.com/article/SB10001424052702303348 504575184103106388686.html (accessed June 28, 2012); and Tiisetso Motsoeneng and Wendell Roelf, “Wal-Mart Wins Final Go-Ahead for Massmart Deal,” Reuters.com, March 9, 2012, www.reuters.com /article/2012/03/09/us-massmart-walmart -idUSBRE8280KH20120309 (accessed June 27, 2012). Daniel Michaels, Jon Ostrower, and David Pearson, “Airbus’s New Push: Made in the U.S.A.,” The Wall Street Journal, July 2, 2012. G. Pascal Zachary, “Dream Factory,” Business 2.0 ( June 2005): 96–102. Jim Holt, “Gone Global?” Management Review (March 2000): 13. James Hookway, “IKEA’s Products Make Shoppers Blush in Thailand,” The Wall Street Journal, June 5, 2012, A1. Holt, “Gone Global?” Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 147 60. “Slogans Often Lose Something in Translation,” The New Mexican, July 3, 1994. 61. For a recent overview of various environmental factors influencing firms that operate internationally, see David Conklin, “The Global Environment of Business: New Paradigms for International Management,” Ivey Business Journal ( July–August 2011), www.iveybusinessjournal .com/topics/global-business/the-global-environment -of-business-new-paradigms-for-international -management (accessed June 27, 2012). 62. “The Global Competitiveness Report 2011–2012,” World Economic Forum, www3.weforum.org/docs /WEF_GCR_Report_2011-12.pdf (accessed June 27, 2012). 63. “The Global Competitiveness Index 2012–2013, http://www3.weforum.org/docs/CSI/2012-13/GCR _Rankings_2012-13.pdf (accessed August 30, 2013). 64. “European Debt Crisis Fast Facts,” CNN.com, July 27, 2013, http://www.cnn.com/2013/07/27/world /europe/european-debt-crisis-fast-facts (accessed August 30, 2013). 65. “A New Definition of Misery,” The New York Times, December 18, 2009 (based on data from Moody’s), www.nytimes.com/imagepages/2009/12/18/business /economy/20091219_CHARTS_GRAPHIC.html (accessed September 27, 2012). 66. Mike Ramsey and Yoshio Takahashi, “Car Wreck: Honda and Toyota,” The Wall Street Journal Online, November 1, 2011, http://online.wsj.com/article/SB10 001424052970204528204577009044170787650.html (accessed June 29, 2012). 67. Stephanie Wong, John Liu, and Tim Culpan, “Life and Death at the iPad Factory,” Bloomberg Businessweek ( June 7–June 13, 2010): 35–36; Charles Duhigg and Steven Greenhouse, “Apple Supplier in China Pledges Big Labor Changes,” The New York Times, March 29, 2012, www.nytimes.com/2012/03/30 /business/apple-supplier-in-china-pledges-changes -in-working-conditions.html?pagewanted=all (accessed June 30, 2012); David Barboza and Charles Duhigg, “China Plant Again Faces Labor Issue on iPhones,” The New York Times, September 10, 2012, http:// www.nytimes.com/2012/09/11/technology/foxconn -said-to-use-forced-student-labor-to-make-iphones .html?pagewanted=all&_r=0 (accessed August 30, 2013); and Keith Bradsher and David Barboza, “Hewlett Directs Its Suppliers in China to Limit Student Labor,” The New York Times, February 7, 2013, http://www.nytimes.com/2013/02/08/business /global/hewlett-packard-joins-push-to-limit-use-of -student-labor-in-china.html (accessed August 30, 2013). 68. Ian Bremmer, “Managing Risk in an Unstable World,” Harvard Business Review ( June 2005): 51–60; Mark Fitzpatrick, “The Definition and Assessment of Political Risk in International Business: A Review of the Literature,” Academy of Management Review 8 (1983): 249–254; and Jo Jakobsen, “Old Problems Remain, New Ones Crop Up: Political Risk in the 21st Century,” Business Horizons 53 (2010): 481–490. 69. Amol Sharma and Biman Mukherji, “Bad Roads, Red Tape, Burly Thugs Slow Wal-Mart’s Passage in India,” The Wall Street Journal, January 12, 2013, http://online.wsj.com/article/SB1000142412788 7323622904578129294224588914.html (accessed January 18, 2013). 70. Alisa Wiersema, “Everything You Need to Know About the Syrian Civil War,” ABC News, August 31, 2013, http://abcnews.go.com/Politics/syrian-civil-war /story?id=20112311 (accessed September 2, 2013); and quote from Peter Wonacott, “An Entrepreneur Weathers a Tumultuous Arab Spring,” The Wall Street Journal, January 17, 2012, http://online.wsj.com /article/SB1000142405297020343690457715069023 3235850.html (accessed June 27, 2012). 71. Suzanne Choney, “New York Times Hacked, Syrian Electronic Army Suspected,” NBC News, August 28, 2013, http://www.nbcnews.com/technology/new -york-times-hacked-syrian-electronic-army-suspected -8C11016739 (accessed September 2, 2013). 72. Mary Gooderham, “Companies That Go Where Others Fear to Tread,” The Globe and Mail, June 21, 2012, B7. 73. Geert Hofstede, Culture’s Consequences: International Differences in Work-Related Values (Beverly Hills, CA: Sage, 1980); G. Hofstede, “The Interaction Between National and Organizational Value Systems,” Journal of Management Studies 22 (1985): 347–357; and G. Hofstede, Cultures and Organizations: Software of the Mind (revised and expanded 2d ed.) (New York: McGraw-Hill, 2005). 74. Geert Hofstede, “Cultural Constraints in Management Theory,” Academy of Management Executive 7 (1993): 81–94; and G. Hofstede and M. H. Bond, “The Confucian Connection: From Cultural Roots to Economic Growth,” Organizational Dynamics 16 (1988): 4–21. 75. Vas Taras, Piers Steel, and Bradley L. Kirkman, “Three Decades of Research on National Culture in the Workplace: Do the Differences Still Make a Difference?” Organizational Dynamics 40 (2011): 189–198. 76. For an overview of the research and publications related to Hofstede’s dimensions, see “Retrospective: Culture’s Consequences,” a collection of articles focusing on Hofstede’s work, in The Academy of Management Executive 18, no. 1 (February 2004): 72–93. See also Michele J. Gelfand et al., “Individualism and Collectivism,” in Culture, Leadership, and Organizations: The Globe Study of 62 Societies, ed. R. J. House et al. (Thousand Oaks, CA: Sage, 2004). 77. Mansour Javidan et al., “In the Eye of the Beholder: Cross-Cultural Lessons from Project GLOBE,” Academy of Management Perspectives (February 2006): 67– 90; Robert J. House et al., eds., Culture, Leadership, and Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment Chapter 4 Managing in a Global Environment 148 Part 2 The Environment of Management 78. 79. 80. 81. 82. 83. 84. 85. 86. 87. Organizations: The GLOBE Study of 62 Societies (Thousand Oaks, CA: Sage Publications, 2004); M. Javidan and R. J. House, “Cultural Acumen for the Global Manager: Lessons from Project GLOBE,” Organizational Dynamics 29, no. 4 (2001): 289–305; and R. J. House et al., “Understanding Cultures and Implicit Leadership Theories Across the Globe: An Introduction to Project GLOBE,” Journal of World Business 37 (2002): 3–10. Carlos Sanchez-Runde et al., “Looking Beyond Western Leadership Models: Implications for Global Managers,” Organizational Dynamics 40 (2011): 207–213. Chantell E. Nicholls, Henry W. Lane, and Mauricio Brehm Brechu, “Taking Self-Managed Teams to Mexico,” Academy of Management Executive 13, no. 2 (1999): 15–27; Carl F. Fey and Daniel R. Denison, “Organizational Culture and Effectiveness: Can American Theory Be Applied in Russia?” Organization Science 14, no. 6 (November–December 2003): 686–706; Ellen F. Jackofsky, John W. Slocum, Jr., and Sara J. McQuaid, “Cultural Values and the CEO: Alluring Companions?” Academy of Management Executive 2 (1988): 39–49. J. Kennedy and A. Everest, “Put Diversity in Context,” Personnel Journal (September 1991): 50–54. Jane Spencer, “Lenovo Goes Global, But Not Without Strife,” The Wall Street Journal, November 4, 2008. P. Christopher Earley and Elaine Mosakowski, “Cultural Intelligence,” Harvard Business Review (October 2004): 139. This discussion is based on “For Richer, for Poorer,” The Economist (December 1993): 66; Richard Harmsen, “The Uruguay Round: A Boon for the World Economy,” Finance & Development (March 1995): 24–26; Salil S. Pitroda, “From GATT to WTO: The Institutionalization of World Trade,” Harvard International Review (Spring 1995): 46–47, 66–67; and the World Trade Organization Web site, http://www.wto.org/english/thewto _e/whatis_e/tif_e/org6_e.htm (accessed March 31, 2013). EUROPA Web site, “The History of the European Union,” http://europa.eu/about-eu/eu-history/index _en.htm (accessed July 14, 2010). European Commission Economic and Financial Affairs Web site, http://ec.europa.eu/economy_finance/euro /index_en.htm (accessed March 18, 2010). Reported in Landon Thomas Jr., “In Europe, a Risk-Filled Choice for Britain,” The New York Times, February 1, 2013, http://www.nytimes .com/2013/02/13/business/global/britains-risk -filled-choice.html?pagewanted=all&_r=0 (accessed September 2, 2013). Jonathan Buck, “Europe’s Economy Will Rebound,” Barron’s, July 22, 2013, http://online.barrons.com/article /SB50001424052748704093404578613863100 842212.html#articleTabs_article%3D1 (accessed September 2, 2013); Clive Crook, “Opening Remarks: Who Lost the Euro?” part of a “Special Euro Crisis” 88. 89. 90. 91. 92. 93. 94. 95. section, Bloomberg BusinessWeek (May 28–June 3, 2012): 10–12; Dalibor Rohac, “The Never-Ending Greek Tragedy,” U.S. News and World Report (August 30, 2013), http://www.usnews.com/opinion/articles /2013/08/30/greece-shows-the-eurozone-crisis-is -far-from-over (accessed September 2, 2013); Rebecca Clancy, “Rehn: Too Early to Say Eurozone Crisis Is Over,” The Telegraph, August 29, 2013, http://www .telegraph.co.uk/finance/economics/10273514/Rehn -Too-early-to-say-eurozone-crisis-is-over.html (accessed September 2, 2013); Thomas, “In Europe, a Risk-Filled Choice for Britain”; and Todd Buell, “Germans Believe Politicians Are Lying about Crisis, Says Study,” The Wall Street Journal, August 15, 2013, http://blogs .wsj.com/eurocrisis/2013/08/15/germans-believe -politicians-are-lying-about-crisis-says-study/ (accessed September 2, 2013). Vanessa Fuhrmans and Dana Cimilluca, “Business Braces for Europe’s Worst—Multinationals Scramble to Protect Cash, Revise Contracts, Tighten Payment Terms,” The Wall Street Journal, June 1, 2012, B1. Tapan Munroe, “NAFTA Still a Work in Progress,” Knight Ridder/Tribune News Service, January 9, 2004; and J. S. McClenahan, “NAFTA Works,” IW ( January 10, 2000): 5–6. Amy Barrett, “It’s a Small (Business) World,” BusinessWeek (April 17, 1995): 96–101. Darrell Rigby and Barbara Bilodeau, “Management Tools and Trends 2011,” Bain & Company, Inc., www .bain.com/publications/articles/Management-tools -trends-2011.aspx (accessed June 22, 2012). Jeffrey Sparshott, “NAFTA Gets Mixed Reviews,” The Washington Times, December 18, 2003; and Munroe, “NAFTA Still a Work in Progress”; and Amy Borrus, “A Free-Trade Milestone, with Many More Miles to Go,” BusinessWeek (August 24, 1992): 30–31. Adapted from House et al. (eds.), Culture, Leadership, and Organizations; Geert Hofstede, Culture’s Consequences (London: Sage Publications, 1984); and D. Matsumoto et al., “Context-Specific Measurement of Individualism-Collectivism on the Individual Level: The Individualism-Collectivism Interpersonal Assessment Inventory,” Journal of Cross-Cultural Psychology 28, no. 6 (1997): 743–767. Based on Paul Beamish, “Where Have You Been? An Exercise to Assess Your Exposure to the Rest of the World’s Peoples,” August 25, 2008, Richard Ivey School of Business, the University of Western Ontario, available for purchase at Ivey Publishing, https://www .iveycases.com/ProductView.aspx?id=52899. Based on Gina Kolata, “Companies Facing Ethical Issue as Drugs Are Tested Overseas,” The New York Times, March 5, 2004; and Julie Schmit, “Costs, Regulations Move More Drug Tests Outside USA,” USA TODAY, June 16, 2005. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Par t 2 Chapter 5 © EUROPHOTOS/Shutterstock.com What Is Your Level of Ethical Maturity? What Is Managerial Ethics? Ethical Management Today The Business Case for Ethics and Social Responsibility Ethical Dilemmas: What Would You Do? Frameworks for Ethical Decision Making The Individual Manager and Ethical Choices The Stages of Moral Development Givers Versus Takers New Manager Self-Test: Are You a Giver or a Taker? What Is Corporate Social Responsibility? Organizational Stakeholders The Green Movement Sustainability and the Triple Bottom Line Learning Outcomes Chapter Outline Managing Ethics and Social Responsibility After studying this chapter, you should be able to: 1. Define ethics and explain how ethical behavior relates to behavior governed by law and free choice. 2. Discuss why ethics is important for managers and identify recent events that call for a renewed commitment to ethical management. 3. Explain the utilitarian, individualism, moral rights, justice, and practical approaches for making ethical decisions. 4. Describe the factors that shape a manager’s ethical decision making, including levels of moral development. 5. Identify important stakeholders for an organization and discuss how managers balance the interests of various stakeholders. 6. Explain the philosophy of sustainability, including the triple bottom line, and why organizations are embracing it. 7. Define corporate social responsibility and how to evaluate it along economic, legal, ethical, and discretionary criteria. 8. Discuss how ethical organizations are created through ethical leadership and organizational structures and systems. Evaluating Corporate Social Responsibility Managing Company Ethics and Social Responsibility Code of Ethics Ethical Structures Whistle-Blowing Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 151 Mostly True Mostly False 1. I can clearly state the principles and values that guide my actions. __________ __________ 2. I quickly acknowledge my mistakes and take responsibility for them. __________ __________ 3. I am able to quickly “forgive and forget” when someone has made a serious mistake that affected me. __________ __________ 4. When making a difficult decision, I take time to assess my principles and values. __________ __________ 5. I have a reputation among my friends and co-workers for keeping my word. __________ __________ 6. I am completely honest and can be trusted to tell the truth. __________ __________ 7. When someone asks me to keep a confidence, I always do so completely. __________ __________ 8. I hold others accountable for using ethical practices in their work. __________ __________ 9. I insist on doing what is fair and ethical even when it is not easy. __________ __________ __________ __________ Scoring and Interpretation: Each of these questions pertains to some aspect of ethical maturity in A law professor told The New York Times he was “shocked and dismayed.” An alumnus said it was “one of the lowest points in Harvard’s recent history.” Some people, both on campus and off, say the whole incident was blown out of proportion. The incident that they’re referring to was the decision of Harvard University administrators to secretly search the e-mail accounts of resident deans to identify the source of media leaks about a cheating scandal on campus. In this scandal, more than 100 students were investigated, and many of them were punished for plagiarism or for copying one another’s answers on a take-home test. Administrators said the perusal of resident deans’ e-mail accounts, which was limited to a search of subject lines, was handled in a way that was designed to protect the students as well as the deans. “No one’s e-mails were opened and the contents of no one’s e-mails were searched by human or machine,” a statement said. Administrators said they initiated the search because the leak of a confidential memo 4 5 Leading a group situation, which also reflects a person’s level of moral development. Count the number of checks for Mostly True. If you scored 7 or more, congratulations! That behavior suggests you would be near Level 3 in Exhibit 5.3 of the levels of moral development. The postconventional level of development means that you consider principles and values, take personal responsibility, and do not blame others. You may have a highly developed ethical sense. A lower score suggests that you may be at the conventional or even preconventional level. A score below 5 indicates that you may avoid difficult issues or have not been in situations that challenged your ethical values. Study the specific questions for which you scored Mostly True and Mostly False to learn more about your specific strengths and weaknesses. Think about what influences your ethical behavior and decisions, such as a need for success or approval. 3 Hot Topic Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 6 Controlling 10. My coworkers would say that my behavior is very consistent with my values. 2 Environment be confronted with a situation that will test the strength of your moral beliefs or your sense of justice. Are you ready? To find out, think about times when you were part of a student or work group. To what extent does each of the following statements characterize your behavior when working with others in a group? Please answer each of the following items as Mostly True or Mostly False for you. Planning INSTRUCTIONS: It probably won’t happen right away, but soon enough in your duties as a new manager, you will OOrganizing rganizing What Is Your Level of Ethical Maturity? Introduction 1 152 Part 2 The Environment of Management regarding the cheating scandal led to concerns that other material, including confidential student information, was at risk. The episode has raised privacy concerns and breached the sometimes fragile trust that exists between administrators and faculty and staff. It appears that no policies were broken, but the criticism motivated administrators to create a task force to develop recommendations for how to handle issues of e-mail privacy.1 What do you think? Did Harvard administrators do anything wrong? Most organizations allow the monitoring of official workplace e-mail. One faculty member said that the search seemed out of character for Harvard, but that it wasn’t really surprising. “I subscribe to the [rule] that I never put anything in email that I wouldn’t want published in the Harvard Crimson,” he said.2 The dean who authorized the search at Harvard said that although no policies were broken, the way she handled the incident was a mistake. She referred to her 10-year-old son in stressing “how important it is to own up to your mistakes, to apologize, and to make amends. I have to model that behavior for him.”3 This chapter expands on the ideas about environment, corporate culture, and the international environment discussed in Chapters 3 and 4 to explore the issues of ethical behavior and corporate social responsibility. We first discuss the topic of ethical values, which builds on the idea of corporate culture. We look at the current ethical climate in corporate America, consider the business case for ethics and social responsibility, and examine fundamental approaches that can help managers think through difficult ethical issues. Understanding these ideas will help you build a solid foundation on which to base future decision making. We also examine organizational relationships to the external environment as reflected in corporate social responsibility. The final section of the chapter describes how managers create an ethical organization using codes of ethics and other organizational policies, structures, and systems. What Is Managerial Ethics? Bernd Mellmann / Alamy Ethics is difficult to define in a precise way. In a general sense, ethics is the code of moral principles and values that governs the behaviors of a person or group with respect to what is right or wrong. Ethics sets standards as to what is good or bad in conduct and decision making.4 An ethical issue is Concept Connection present in a situation when the actions of a person or organization may harm or benefit others.5 Ethics can be more clearly understood when compared with behaviors governed by law and by free choice. Exhibit 5.1 illustrates that human behavior falls into three categories. The first is codified law, in which values and standards are written into the legal system and enforceable in the courts. In this area, lawmakers set rules that people and corporations must follow in a certain way, such as obtaining licenses for cars, paying corporate taxes, or following other local, state, and national laws. For example, federal prosecutors recently uncovered a teacher-test cheating ring in which people paid others to take teacher certification exams for them using false identification. Several Each year, the Swiss research firm Covalence looks at the ethical people have been indicted on conspiracy charges of wire, behavior of hundreds of multinational corporations and releases a list of the worst offenders. Around the globe, mining operations mail, and Social Security fraud, and some have already gone like this one often find themselves on the index because their to prison for their participation in a scheme that spanned actions can harm the environment and put employees and other 15 years across three states.6 Behaviors such as fraud and stakeholders at risk. Many question the managerial ethics of tax evasion are clearly against the law. The domain of free those who decide to put profit ahead of safety. choice is at the opposite end of the scale and pertains to Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 153 Chapter 5 Managing Ethics and Social Responsibility Domain of Codified Law (Legal Standard) Domain of Ethics (Social Standard) Domain of Free Choice (Personal Standard) exhibit 5.1 Three Domains of Human Action Amount of Explicit Control Low behavior about which the law has no say and for which an individual or organization enjoys complete freedom. An example is a manager’s choice of where to buy a new suit, or an organization’s choice of which of two well-qualified candidates to hire for an open position. Between these domains lies the area of ethics. This domain has no specific laws, yet it does have standards of conduct based on shared principles and values about moral conduct that guide an individual or company. For example, it is not illegal for a manager like Harry Stonecipher, former CEO of Boeing, to have a consensual extramarital affair with a female executive, but his behavior violated Boeing’s code of ethical conduct, and Stonecipher was replaced.7 Numerous other managers have gotten into trouble with the simplified view that decisions are governed by either law or free choice. This view leads people to mistakenly assume that if it’s not illegal, it must be ethical, as if there were no third domain.8 A better option is to recognize the domain of ethics and accept moral values as a powerful force for good that can regulate behaviors both inside and outside organizations. 2 Environment High Ethical Management Today Every decade seems to experience its share of scoundrels, but the pervasiveness of ethical lapses during the early 21st century has been astounding. In a recent Gallup poll regarding the perception of business leaders, just 15 percent of respondents rated leaders’ honesty and ethical standards as “high” or “very high.”9 More than 75 percent of people surveyed agree with the statement that corporate America’s moral compass is “pointing in the wrong direction”; 69 percent say that executives rarely consider the public good in making decisions; and a whopping 94 percent say that executives make decisions based primarily on advancing their own careers.10Another recent survey of Wall Street workers by the law firm Labaton Sucharow shows that those opinions might not be far off the mark. Almost 25 percent of finance professionals say that they would cheat to make “The bottom line is that $10 million if they could get away with it. Moreover, 52 percent when shareholder value believe that it is likely that their competitors have engaged in illegal or unethical activity.11 capitalism is paramount, Managers and organizations engage in unethical behavior for any number of reasons, such as personal ego, greed, or pressures to inthe rest of us suffer. crease profits or appear successful. Yet managers carry a tremendous CEOs will readily dupe responsibility for setting the ethical climate in an organization and 12 can act as role models for ethical behavior. Exhibit 5.2 details the customers, sack employees, findings from one study that boiled the range of ethical behaviors and spoil the environment down to four primary ways in which managers can act to promote a climate in which everyone behaves in an ethical and socially responto meet expectations.” sible way. Ethical managers display honesty and integrity, communicate and enforce ethical standards through their behavior, are fair in —Roger Martin, dean and professor at their decisions and the distribution of rewards, and show kindness the Rotman School of Management, Toronto and concern for others.13 Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 154 Part 2 The Environment of Management exhibit 5.2 Four Types of Ethical Manager Behavior Displays Honesty and Integrity Shows Kindness, Compassion, and Concern for Needs and Feelings of Others The Ethical Manager Communicates and Enforces Ethical Standards through Behavior Is Fair in Decisions and Distribution of Rewards SOURCE: Based on Gary Yukl et al., “An Improved Measure of Ethical Leadership,” Journal of Leadership and Organizational Studies 20, no. 1 (2013): 38–48. Hot Topic Unfortunately, in today’s environment, an overemphasis on pleasing shareholders may cause some managers to behave unethically toward customers, employees, and the broader society. Managers are under enormous pressure to meet short-term earnings goals, and some even use accounting gimmicks or other techniques to show returns that meet market expectations rather than ones that reflect true performance. Moreover, most executive compensation plans include hefty stock-based incentives, a practice that sometimes encourages managers to do whatever will increase the share price, even if it hurts the company in the long run. When managers “fall prey to the siren call of shareholder value,” all other stakeholders may suffer.14 Executive compensation has become a hot-button issue in the United States. In 2012, the average pay of CEOs at large U.S. corporations was 354 times what the average employee was paid, according to one estimate.15 By contrast, in 1980, CEO pay was only about 42 times that of the average worker. As part of the financial reforms several years ago, Congress directed the Securities and Exchange Commission (SEC) to require that public companies disclose the ratio of CEO pay compared to employees, but the rule has yet to be finalized and enforced, partly because of heavy lobbying by corporations.16 The question of whether it is ethical and socially responsible for managers to rake in huge sums of money compared to other employees is of growing concern, and in general, the widespread ethical lapses of the past decade have put managers under increasing scrutiny. The Business Case for Ethics and Social Responsibility Naturally, the relationship of ethics and social responsibility to an organization’s financial performance concerns both managers and management scholars and has generated Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 155 dpa picture alliance archive/Alamy a lively debate.17 Hundreds of studies Concept Connection have been undertaken to determine whether heightened ethical and social responsiveness increases or decreases a company’s financial performance. Studies have provided varying results, but they have generally found a positive relationship between ethical and socially responsible behavior and a firm’s financial performance.18 For example, a recent study of the top 100 global corporations that have made a commitment to sustainability, weaving environmental and social concerns into all their decisions, had significantly higher sales growth, return on assets, profits, and cash flow from operations in at least some areas of the busiKnown for its commitment to sustainability, the German sports apparel ness.19 The philosophy of sustainability manufacturer Adidas ranked 17th on a recent list of Top 100 Most Sustainable will be discussed later in this chapter. Corporations in the World. Kudos for the company’s sustainability efforts may Another review of the financial perforgive Adidas a competitive edge over rivals like Nike and Puma because it helps attract new customers and a better quality of employee. mance of large U.S. corporations considered “best corporate citizens” found that they enjoy both superior reputations and superior financial performance.20 Although results from these studies are not proof, they do provide an indication that using resources for ethics and social responsibility does not hurt companies.21 Companies are also making an effort to measure the nonfinancial factors that create value. For example, researchers find that people prefer to work for companies that demonstrate a high level of ethics and social responsibility; thus, these organizations can attract and retain high-quality employees.22 Customers pay attention too. A study by Walker Research indicates that, price and quality being equal, two-thirds of customers say that they would switch brands to do business with a company that is ethical and socially responsible.23 Another series of experiments by Remi Trudel and June Cotte of the University of Western Ontario’s Ivey School of Business found that consumers were willing to pay slightly more for products they were told had been made using high ethical standards.24 Remember This • Managers face many pressures that can sometimes tempt them to engage in unethical behavior. • Ethics is the code of moral principles and values that governs the behaviors of a person or group with respect to what is right or wrong. • Just because managers aren’t breaking the law doesn’t necessarily mean that they are being ethical. • Ethical managers display honesty and integrity, act in a way that communicates and enforces ethical standards, are fair in their decisions and the distribution of rewards, and show kindness and concern for others. • Unethical managers seek to serve their own needs and interests at the expense of stakeholders. • Confidence in business managers and leaders in all walks of life is at an all-time low. • One hot-button ethical issue concerns excessive executive compensation. • Companies that are ethical and socially responsible perform as well as—often even better than—those that are not socially responsible. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment Chapter 5 Managing Ethics and Social Responsibility 156 Part 2 The Environment of Management Ethical Dilemmas: What Would You Do? Being ethical is always about making decisions. An ethical dilemma arises in a situation concerning right or wrong when values are in conflict.25 Right and wrong cannot be clearly identified. Ethical issues sometimes can be exceedingly complex and people may hold widely divergent views about the most ethically appropriate or inappropriate actions related to a situation.26 Consider the issue of competitive intelligence (CI). Companies are increasingly using social media to learn more about their competitors, some even going so far as to “friend” customers or employees of rivals and post seemingly innocuous questions to gather information that can provide them with a competitive advantage.27 The laws regarding information gathering aren’t clear-cut, and neither are opinions regarding the ethics of such tactics. Whereas some people think that any form of corporate spying is wrong, others consider it an acceptable way of learning about the competition.28 The individual who must make an ethical choice in an organization is the moral agent.29 Here are some dilemmas that a manager in an organization might face. Think about how you would handle them: 1. You work at a large corporation that requires a terrorist watch list screening for all new customers, which takes approximately 24 hours from the time an order is placed. You can close a lucrative deal with a potential long-term customer if you agree to ship the products overnight, even though that means the required watch list screening will have to be done after the fact.30 2. As a sales manager for a major pharmaceuticals company, you’ve been asked to promote a new drug that costs $2,500 per dose. You’ve read the reports saying that the drug is only 1 percent more effective than an alternative drug that costs less than $625 per dose. The vice president of sales wants you to promote the $2,500-per-dose drug aggressively. He reminds you that if you don’t, lives could be lost that might have been saved with that 1 percent increase in the drug’s effectiveness. 3. On the train ride from your home in Ipswich to your office in London, your peaceful morning routine is disturbed by neighboring passengers carrying on a loud mobile business meeting. Within minutes, you realize that they are discussing a client that your own firm has been courting. Furthermore, you soon have the time, phone number, and passcode for a conference call that the consultants are having with the client later that day. It isn’t your fault that they gave out that information in a public place, but you wonder what you should do with it.31 These kinds of dilemmas and issues fall squarely in the domain of ethics. How would you handle each of these situations? Remember This • Ethics is about making choices. • Most managers encounter ethical dilemmas that are tough to resolve. • An ethical dilemma is a situation in which all alternative choices or behaviors have potentially negative consequences. Right and wrong cannot be clearly distinguished. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 157 Chapter 5 Managing Ethics and Social Responsibility Frameworks for Ethical Decision Making Most ethical dilemmas involve a conflict between the needs of the part and the whole—the individual versus the organization or the organization versus society as a whole. For example, should a company scrutinize job candidates’ or employees’ social media postings, which might benefit the organization as a whole but reduce the individual freedom of employees? Or should products that fail to meet tough Food and Drug Administration (FDA) standards be exported to other countries where government standards are lower, benefiting the company but potentially harming world citizens? Sometimes ethical decisions entail a conflict between two groups. For example, should the potential for local health problems resulting from a company’s effluents take precedence over the jobs it creates as the town’s leading employer? Managers faced with these kinds of tough ethical choices often benefit from a normative strategy—one based on norms and values—to guide their decision making. Normative ethics uses several approaches to describe values for guiding ethical decision making. Five approaches that are relevant to managers are the utilitarian approach, individualism approach, moral-rights approach, justice approach, and practical approach.32 Environment 2 Utilitarian Approach The utilitarian approach, espoused by the nineteenth-century philosophers Jeremy Bentham and John Stuart Mill, holds that moral behavior produces the greatest good for the greatest number. Under this approach, a decision maker is expected to consider the effect of each decision alternative on all parties and select the one that optimizes the benefits for the greatest number of people. The utilitarian ethic is cited as the basis for the recent trend among companies to monitor employee use of the Internet and police personal habits such as alcohol and tobacco consumption, because such behavior affects the entire workplace.33 Individualism Approach Moral-Rights Approach The moral-rights approach asserts that human beings have fundamental rights and liberties that cannot be taken away by an individual’s decision. Thus, an ethically correct decision is one that best maintains the rights of those affected by it. To make ethical decisions, managers need to avoid interfering with the fundamental rights of others, such as the right to privacy, the right of free consent, or the right to freedom of speech. Performing experimental Connection Jim West / Alamy The individualism approach contends that acts are moral when they promote the individual’s best long-term interests.34 In theory, with everyone pursuing self-direction, the greater good is ultimately served because people learn to accommodate each other in their own long-term Concept interest. Individualism is believed to lead to honesty and integrity because that works best in the long run. Lying and cheating for immediate self-interest just causes business associates to lie and cheat in return. Thus, proponents say, individualism ultimately leads to behavior toward others that fits standards of behavior that people want toward themselves.35 However, because individualism is easily misinterpreted to support immediate self-gain, it is not popular in the highly organized and group-oriented society of today. Way back when labor unions first began to emerge, proponents took a moral-rights approach to ethics in the workplace. They believed that workers had a right to earn a decent living wage and to have some time off from work each week. Some businesses tried to stop people from forming labor unions, so the moral-rights support of the freedom of speech also became an important part of the movement. Union members today still share this same viewpoint. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 158 Part 2 The Environment of Management treatments on unconscious trauma patients, for example, might be construed to violate the right to free consent. A decision to monitor employees’ nonwork activities violates the right to privacy. The right of free speech would support whistle-blowers who call attention to illegal or inappropriate actions within a company. Justice Approach The justice approach holds that moral decisions must be based on standards of equity, fairness, and impartiality. Three types of justice are of concern to managers. Distributive justice requires that different treatment of people not be based on arbitrary characteristics. For example, men and women should not receive different salaries if they have the same qualifications and are performing the same job. Procedural justice requires that rules be administered fairly. Rules should be clearly stated and consistently and impartially enforced. Compensatory justice argues that individuals should be compensated for the cost of their injuries by the party responsible. The justice approach is closest to the thinking underlying the domain of law in Exhibit 5.1 because it assumes that justice is applied through rules and regulations. Managers are expected to define attributes on which different treatment of employees is acceptable. Practical Approach Hot Topic Innovative Way Paula Reid, U.S. Secret Service The approaches discussed so far presume to determine what is “right” or good in a moral sense. However, as has been mentioned, ethical issues are frequently not clear-cut, and there are disagreements over what is the ethical choice. The practical approach sidesteps debates about what is right, good, or just and bases decisions on prevailing standards of the profession and the larger society, taking the interests of all stakeholders into account.36 The action of Paula Reid, the manager who set the U.S. Secret Service prostitution scandal in motion by reporting the misconduct of agents in Cartagena, Colombia, was based largely on the practical approach. Put aside the issue of whether it is morally wrong to hire a prostitute, particularly in a country where prostitution is legal in certain areas.The bottom line for Paula Reid is that visits to strip clubs, heavy drinking, and payments to prostitutes are not acceptable behavior for Secret Service agents charged with protecting the President of the United States. “If every boss was Paula Reid,” said a former agent, “the Secret Service would never have a problem. It would be a lot more boring, never a problem.” Reid, the new supervising manager for the Miami office, a prestigious division that oversees the South American region, acted swiftly when she received a report of a disturbance at the hotel where agents preparing for President Barack Obama’s visit to Cartagena were staying. Based on information from the hotel manager, Reid swiftly rounded up a dozen agents, ordered them out of the country, and notified her superiors that she had found evidence of “egregious misconduct.” She acted in spite of a potential internal backlash because she believed that the actions of the agents had both hurt the agency’s reputation and damaged its ability to fulfill its protective and investigative missions. The resulting scandal threw the Secret Service into turmoil and put director Mark Sullivan and other managers on the hot seat. Four of the agents dismissed for engaging in inappropriate conduct have since challenged their dismissals, saying that they are being made scapegoats for behavior that the agency has long tolerated, so long as there is no breach of operational security. Yet, for Reid and others, the “boys will be boys” mentality is not acceptable in today’s world. According to former director Ralph Basham, there are many former and current agents who are “deeply ashamed of what these people did.”37 With the practical approach, a decision would be considered ethical if it is one that would be considered acceptable by the professional community, one that the manager would Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 159 Chapter 5 Managing Ethics and Social Responsibility not hesitate to publicize on the evening news, and one that a person would typically feel comfortable explaining to family and friends. Using the practical approach, managers may combine elements of the utilitarian, moral rights, and justice approaches in their thinking and decision making. For example, one expert on business ethics suggests that managers can ask themselves the following five questions to help resolve ethical dilemmas.38 Note that these questions cover a variety of the approaches discussed previously. What’s in it for me? What decision would lead to the greatest good for the greatest number? What rules, policies, or social norms apply? What are my obligations to others? What will be the long-term impact for myself and important stakeholders? 2 Environment 1. 2. 3. 4. 5. Remember This • Most ethical dilemmas involve a conflict between the interests of different groups or between the needs of the individual versus the needs of the organization. • Managers can use various approaches based on norms and values to help them make ethical decisions. • The utilitarian approach to ethical decision making says that the ethical choice is the one that produces the greatest good for the greatest number. • The individualism approach suggests that actions are ethical when they promote the individual’s best long-term interests, because with everyone pursuing self-interest, the greater good is ultimately served. This concept is not considered appropriate today because it is easily misused to support one’s personal gain at the expense of others. • Some managers rely on a moral-rights approach, which holds that ethical decisions are those that best maintain the fundamental rights of the people affected by them. • The justice approach says that ethical decisions must be based on standards of equity, fairness, and impartiality. • Distributive justice requires that different treatment of individuals not be based on arbitrary characteristics. • Procedural justice holds that rules should be clearly stated and consistently and impartially enforced. • Compensatory justice argues that individuals should be compensated for the cost of their injuries by the party responsible, and individuals should not be held responsible for matters over which they have no control. • Many managers also use the practical approach, which sidesteps debates about what is right, good, or just, and bases decisions on prevailing standards of the profession and the larger society, taking the interests of all stakeholders into account. The Individual Manager and Ethical Choices A recent study found that organizational factors such as an unethical corporate culture and pressure from superiors and colleagues can induce employees to behave unethically. Moreover, when people experience organizational pressure to go against their sense of what is right, they typically become frustrated and emotionally exhausted.39 Yet there are also personal factors that influence a manager’s ability to make ethical decisions. Individuals bring specific personality and behavioral traits to the job. Personal needs, family influence, and religious background all shape a manager’s value system. Specific personality characteristics, such as ego strength, self-confidence, and a strong sense of independence, may enable managers to make more ethical choices despite outside pressures and personal risks. Review your responses to the questions at the beginning of this chapter, which will give you some insight into your own level of ethical maturity. A high level of ethical maturity can help managers make ethical choices in the face of opposition or pressure from others. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 160 Part 2 The Environment of Management The Stages of Moral Development Ahmed Rahim, CEO of Numi Teas in Oakland, California, functions at a postconventional level of moral development. Rahim is committed to fair trade practices and to reducing the carbon footprint of his organization on the planet. But this leader has taken things a step further. Partnering with SCS Global Services and other third-party verifiers, Numi Teas has created a proprietary training program that teaches other business leaders how to adopt and verify fair labor practices on a global scale. exhibit ZUMA Press, Inc. / Alamy Concept Connection One important personal factor is the stage of moral development.40 A simplified version of one model of personal moral development is shown in Exhibit 5.3. At the preconventional level, individuals are concerned with external rewards and punishments and obey authority to avoid detrimental personal consequences. In an organizational context, this level may be associated with managers who use an autocratic or coercive leadership style, with employees oriented toward dependable accomplishment of specific tasks. At level two, called the conventional level, people learn to conform to the expectations of good behavior as defined by colleagues, family, friends, and society. Meeting social and interpersonal obligations is important. Work-group collaboration is the preferred manner of accomplishing organizational goals, and managers use a leadership style that encourages interpersonal relationships and cooperation. At the postconventional, or principled, level, individuals are guided by an internal set of values based on universal principles of justice and will even disobey rules or laws that violate these principles. Internal values become more important than the expectations of significant others. One recent example of the postconventional approach was the lifeguard 5.3 Three Levels of Personal Moral Development Level 1 Preconventional Level 2 Conventional Level 3 Postconventional Lives up to expectations of others. Fulfills duties and obligations of social system. Upholds laws. Follows self-chosen principles of justice and right. Aware that people hold different values and seeks creative solutions to ethical dilemmas. Balances concern for individual with concern for common good. Self-Interest Societal Expectations Internal Values Autocratic/coercive Guiding/encouraging, team oriented Transforming, or servant leadership Task accomplishment Work-group collaboration Empowered employees, full participation Follows rules to avoid punishment. Acts in own interest. Obedience for its own sake. Leader Style: Employee Behavior: SOURCES: Based on L. Kohlberg, “Moral Stages and Moralization: The Cognitive-Developmental Approach,” in Moral Development and Behavior: Theory, Research, and Social Issues, ed. T. Lickona (New York: Holt, Rinehart, and Winston, 1976), pp. 31–53; and Jill W. Graham, “Leadership, Moral Development, and Citizenship Behavior,” Business Ethics Quarterly 5, no. 1 (January 1995): 43–54. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 161 Chapter 5 Managing Ethics and Social Responsibility in Hallandale Beach, Florida, who was fired for leaving his assigned zone to help a drowning man even though his supervisor ordered him not to leave his zone and to call 911 instead. “What he did was his own decision,” said a manager for the company. “He knew the rules.”41 The great majority of managers operate at level two, meaning that their ethical thought and behavior is greatly influenced by their superiors and colleagues in the organization or industry. Only about 20 percent of American adults reach the postconventional stage of moral development. People at level three are able to act in an independent, ethical manner regardless of expectations from others inside or outside the organization. Environment 2 Givers Versus Takers When managers operate from a higher level of development, they may use a form of servant leadership, focusing on the needs of followers and encouraging others to think for themselves. Research has shown that people will work harder and more effectively for people who put others’ interests and needs above their own.42 Adam Grant, an organizational psychologist at the Wharton School of the University of Pennsylvania, has been observing and studying the differences between “givers” and “takers” since he was an undergraduate student, and he says that changes in society and organizations make self-sacrifice for the sake of a larger purpose an increasingly beneficial characteristic. In one study, Grant found that the single biggest predictor of a team’s effectiveness was the amount of help and support that members gave to one another. Grant says that, in the past, takers (people who put their own interests first) could climb to the top over the backs of givers, but that is changing as the nature of work has shifted. For example, Howard Lee, who was heading the South China office for Groupon, received a flood of applications for sales jobs. By searching social media, he could identify that some candidates had a pattern of self-serving behavior. He quickly weeded those out and focused on the applicants who demonstrated a track record as givers.43 The shift toward admiring and rewarding givers over takers can bring significant positive changes within organizations. The simple categories of giver and taker help people understand how they might contribute to or detract from an organization’s ethical culture. Complete the “New Manager Self-Test” on page 162 to see if you have the personal characteristics of a giver or a taker. What do you think your pattern means for your success and effectiveness as a manager? Remember This • Organizational pressures can influence people to go against their own sense of right or wrong, and the resulting stress can lead to mental exhaustion and burnout. • Personality characteristics, family influence, religious background, and other factors influence a manager’s ability to make ethical choices. • One important factor is whether a manager is at a preconventional, conventional, or postconventional level of moral development. • Most managers operate at a conventional level, conforming to standards of behavior expected by society. • Only about 20 percent of adults reach the postconventional level and are able to act in an independent, ethical manner, regardless of the expectations of others. • Studies show that people work harder and more effectively when managers put the interests of others above their own. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 162 Part 2 The Environment of Management New Manager Self-Test Are You a Giver or a Taker? Managers differ in how they view other people and the tactics they use to get things done. Respond to the items here based on how you view yourself and others. Please answer whether each item is Mostly True or Mostly False for you. Mostly True 1. My actions meet the needs of others before my own needs. 2. I am always offering a helping hand to those around me. 3. I give away credit and recognition to others. 4. I tend to feel competitive with my coworkers. 5. I often interrupt someone to make my point. 6. I encourage the growth of others, expecting nothing in return. 7. I like to be of service to others. Mostly False 8. Giving makes me happier than receiving. 9. I reach out to orient new people even though it is not required. Scoring and Interpretation: Sum questions 1–3 and 6–9 with one point for each Mostly True, and sum questions 4–5 with one point for each Mostly False. Your score pertains to a concept that was introduced by Robert Greenleaf in his book, Servant Leadership. Servant leadership means that managers are “givers” and try to place service to others before self-interest, listen as a way to care about others, and nourish others to help them become whole. This approach to management was based on Greenleaf ’s Quaker beliefs. A score of 7–9 would be considered high on servant or “giving” leadership, and 0–3 would be considered low, which represents a “taker” style of leadership, with a score of 4–6 in the middle range. How do you feel about your score? Are you attracted to the qualities of servant or giving leadership, or would you prefer a different approach to managing others? Source: Based on Robert Greenleaf, Servant Leadership: A Journey into the Nature of Legitimate Power and Greatness, 25th anniversary ed. (New York: Paulist Press, 2002). What Is Corporate Social Responsibility? There has been an explosion of interest in recent years in the concept of corporate social responsibility.44 In one sense, the concept of social responsibility, like ethics, is easy to understand: It means distinguishing right from wrong and doing right. It means being a good corporate citizen. The formal definition of corporate social responsibility (CSR) is management’s obligation to make choices and take actions that will contribute to the welfare and interests of society, not just the organization.45 As straightforward as this definition seems, CSR can be a difficult concept to grasp because different people have different beliefs as to which actions improve society’s welfare.46 To make matters worse, social responsibility covers a range of issues, many of which are ambiguous with respect to right or wrong. If a bank deposits the money from a trust fund into a low-interest account for 90 days, from which it makes a substantial profit, is it being a responsible corporate citizen? How about two companies engaging in intense competition? Is it socially responsible for the stronger corporation to drive the weaker one out of business or into a forced merger? Or consider General Motors (GM), Lehman Brothers, Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 163 Chapter 5 Managing Ethics and Social Responsibility Hostess Brands, and the numerous other companies that have declared bankruptcy in recent years—which is perfectly legal—and thus avoided having to meet their mounting financial obligations to suppliers, labor unions, or competitors. These examples contain moral, legal, and economic complexities that make socially responsible behavior hard to define. Organizational Stakeholders One reason for the difficulty of understanding and applying CSR is that managers must confront the question, “Responsibility to whom?” Recall from Chapter 3 that the organization’s environment consists of several sectors in both the task and the general environment. From a social responsibility perspective, enlightened organizations view the internal and external environment as a variety of stakeholders. A stakeholder is any group or person within or outside the organization that has some type of investment or interest in the organization’s performance and is affected by the organization’s actions (employees, customers, shareholders, and so forth). Each stakeholder has a different criterion of responsiveness because it has a different interest in the organization.47 There is growing interest in a technique called stakeholder mapping, which provides a systematic way to identify the expectations, needs, importance, and relative power of various stakeholders, which may change over time.48 Stakeholder mapping helps managers identify or prioritize the key stakeholders related to a specific issue or project. For instance, Gap Inc., struggling to cope with the turmoil created after the company was targeted by protesters for using contractors that polluted the environment and engaged in child labor practices, decided to use mapping to identify key stakeholders with which the firm could develop deeper, transparent relationships. When reports surfaced in the fall of 2009 that a contractor in Lesotho, Africa, making clothing for Gap Inc. and other U.S. companies was dumping toxic materials into local landfills and discharging chemicals into the Caledon River, Gap managers swung into action. A similar crisis related to child labor and unsafe conditions ten years earlier had resulted in global protests that raged for months and tarnished Gap’s reputation, damaged employee morale, and devastated the firm’s performance. In contrast, the more recent Lesotho story died down quickly, and Gap came out stronger on the other side. What happened in those ten years to make a difference? It’s certainly not that the public was less outraged by the stories of poor children being harmed by dangerous chemicals while playing near the river or scavenging through refuse.The result was different this time because Gap managers had carefully cultivated open relationships with labor groups, human rights organizations, trade unions, nongovernmental organizations, and other stakeholders that enabled them to swing into action immediately and take specific steps to solve the problem. In the past, managers’ apv proach would have been to deny responsibility and blame the subcontractor. With the Lesotho incident, though, Gap’s top leaders immediately stepped forward to declare the company’s commitment to fair and safe conditions and outline the steps it would take. Because of the relationships Gap had developed with numerous stakeholder groups, the company had the support of labor and human rights organizations, which praised managers’ commitment and actions. Gap embarked on the process of engaging with key stakeholders because even though the company had made a strong commitment to social and environmental responsibility since 1992, the previous approach wasn’t working. Multimillion-dollar efforts at solving ethical problems in the supply chain had failed. So, managers started by drawing a stakeholder map that listed as many stakeholders as possible, then ranked them by their importance. Starting with mapping gave managers a way to focus their efforts and join with the most influential stakeholders to improve labor practices. It was a long and difficult journey, but the results have been well worth it. The company has received awards and public recognition as a leader in ethics and social responsibility.49 Environment 2 Innovative Way Gap Inc. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 164 Part 2 The Environment of Management The global supply chain is a source of ongoing challenges for managers. As Dan Rees, former director of the Ethical Trading Initiative (ETI) said, “It is not a crime to find child labor in your supply chain. What is important is what you do about it when you find out.”50 Many companies retract their orders and stop doing business with companies that are found to use unsafe or unethical practices. A more recent approach some are taking is to work closely with overseas factories to improve their conditions, which managers say benefits both sides of the equation.51 By using stakeholder mapping and cultivating open, trust-based relationships with key stakeholders, Gap is trying to ensure that managers are able to do the right thing swiftly, sometimes even turning crises into opportunities. Exhibit 5.4 illustrates important stakeholders for a large organization such as Gap. Most organizations are influenced by a similar variety of stakeholder groups. Investors and shareholders, employees, customers, and suppliers are considered primary stakeholders, without whom the organization cannot survive. Investors, shareholders, and suppliers’ interests are served by managerial efficiency—that is, use of resources to achieve profits. Employees expect work satisfaction, pay, and good supervision. Customers are concerned with decisions about the quality, safety, and availability of goods and services. When any primary stakeholder group becomes seriously dissatisfied, the organization’s viability is threatened.52 Other important stakeholders are the government and the community, which have become increasingly important in recent years. Most corporations exist only under the proper Hot Topic exhibit 5.4 Major Stakeholders Relevant to Gap Inc. Customers Regulatory Authorities Communities Stockholders Nongovernmental Organizations (NGOs) Employees Gap Inc. Creditors Suppliers Trade Unions Governments Human Rights Organizations Partners Special Interest Groups SOURCES: Based on information in D. Wheeler, B. Colbert, and R. E. Freeman, “Focusing on Value: Reconciling Corporate Social Responsibility, Sustainability, and a Stakeholder Approach in a Networked World,” Journal of General Management 28, no. 3 (Spring 2003): 1–28; J. E. Post, L. E. Preston, and S. Sachs, “Managing the Extended Enterprise: The New Stakeholder View,” California Management Review 45, no. 1 (Fall 2002): 6–28; and N. Craig Smith, Sean Ansett, and Lior Erex, “How Gap Inc. Engaged with Its Stakeholders,” MIT Sloan Management Review 52, no. 4 (Summer 2011): 69–76. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 165 Chapter 5 Managing Ethics and Social Responsibility charter and licenses and operate within the limits of safety laws, environmental protection requirements, antitrust regulations, antibribery legislation, and other laws and regulations in the government sector. Government regulations affecting business are increasing because of recent events. The community includes local governments, the natural environment, and the quality of life provided for residents. For many companies such as Gap, trade unions and human rights organizations are highly important stakeholders. Special interest groups may include trade associations, political action committees, professional associations, and consumerists. One special interest group of particular importance today is the green movement. Environment 2 The Green Movement When Jeffrey Immelt, CEO of General Electric (GE), first presented a plan for a “green” business initiative to 35 top GE executives in 2004, they voted it down. But Immelt, in a rare move, overruled them, and Ecomagination was born. Today, GE’s Ecomagination is one of the world’s most widely recognized corporate green programs. It has not only cut GE’s greenhouse gas emissions by 30 percent, but also added innovative products that are generating billions in annual revenue.53 Going green has become a new business imperative, driven by shifting social attitudes, new governmental policies, climate changes, and information technology (IT) that quickly spreads any news of a corporation’s negative impact on the environment. A recent survey found that 90 percent of Americans agree that there are important “green” issues and problems, and 82 percent think that businesses should implement environmentally friendly practices.54 Each chapter of this text contains a “Green Power” example that highlights what companies are doing to improve their environmental performance. Ecomagination The question hovering on the horizon for enlightened CEOs such as GE’s Jeff Immelt: How do we apply technology and sustainability to addressing the economics of scarcity? Immelt had only to tap into the historical precedent of innovation and imagination set by the creative genius of GE founder Thomas Edison. The result was GE’s major commitment to social responsibility through a green technology movement. Immelt doubled R&D funding to establish new labs and load them with Ph.Ds undertaking Green Power innovative sustainability research. The company also created an Ecomagination Advisory Council fueled by “dreaming sessions” that allowed customers and stakeholders to envision the future and the products and services that can improve those futures while providing an innovative business opportunity for GE. Founder Edison must be smiling. Source: Philip Mirvis, Bradley Googins, and Sylvia Kinnicutt, “Vision, Mission, Values: Guideposts to Sustainability,” Organizational Dynamics 39 (2010): 316–324. Energy is an area of growing concern for the green movement, as reflected in the controversy associated with the proposed building of the Keystone XL pipeline, which would add a link running from the oil sands of Alberta, Canada, to refineries on the Texas coast of the Gulf of Mexico. Nearly six in ten Americans polled are in favor of the U.S. government approving the project, believing that it will create jobs without causing significant environmental damage. But green groups are up in arms, targeting Keystone and Hot Topic Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 166 Part 2 The Environment of Management the entire oil sands industry, which releases 30 million tons of carbon dioxide a year into the atmosphere and will release more as the industry grows. Opponents point out that the “well-to-gas tank” emissions of Canadian oil sands are about twice as high as the average barrel of U.S. imported crude oil. Supporters insist that it is better to tap the oil sands of Canada than to continue helping oil-rich countries that may abuse both people and the environment.55 Sustainability and the Triple Bottom Line Some corporations are embracing an idea called sustainability or sustainable development. Sustainability refers to economic development that generates wealth and meets the needs of the current generation while preserving the environment and society so that future generations can meet their needs as well.56 With a philosophy of sustainability, managers weave environmental and social concerns into every strategic decision so that financial goals are achieved in a way that is socially and environmentally responsible. Managers in organizations that embrace sustainability measure their success in terms of a triple bottom line. The term triple bottom line refers to measuring an organization’s social performance, its environmental performance, and its financial performance. This is sometimes called the three Ps: People, Planet, and Profit.57 The “People” part of the triple bottom line looks at how socially responsible the organization is in terms of fair labor practices, diversity, supplier relationships, treatment of employees, contributions to the community, and so forth. The “Planet” aspect measures the organization’s commitment to environmental sustainability. The third P, of course, looks at the organization’s profit, the financial bottom line. Based on the principle that what you measure is what you strive for and achieve, using a triple-bottom-line approach to measuring performance ensures that managers take social and environmental factors into account rather than blindly pursuing profit, no matter the cost to society and the natural environment. Remember This • Corporate social responsibility(CSR) refers to the obligation of organizational managers to make choices and take actions that will enhance the welfare and interests of society, as well as the organization. • Different stakeholders have different interests in the organization and thus different criteria for social responsiveness. • The term stakeholder refers to any group or person within or outside the organization that has some type of investment or interest in the organization’s performance. • Shareholders, employees, customers, and suppliers are considered primary stakeholders, without whom the organization could not survive. • Government, the community, and special interest groups are also important stakeholders. • Stakeholder mapping provides a systematic way to identify the expectations, needs, importance, and relative power of various stakeholders. • The green movement is a special interest group of particular importance today. • Sustainability refers to economic development that generates wealth and meets the needs of the current population while preserving society and the environment for the needs of future generations. • Companies that embrace sustainability measure performance in terms of financial performance, social performance, and environmental performance, referred to as the triple bottom line. • A survey found that 90 percent of Americans agree that there are important “green” issues and problems, and 82 percent think that businesses should implement environmentally friendly practices. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 167 Evaluating Corporate Social Responsibility “For a long time, people believed that the only purpose of industry was to make a profit. They are wrong. Its purpose is to serve the general welfare.” Exhibit 5.5 presents a model for evaluating corporate social performance, which indicates that total corporate social responsibility can be divided into four primary criteria: economic, legal, ethical, and discretionary responsibilities.58 These four criteria fit together to form the whole of a company’s social responsiveness. The first criterion of social responsibility is economic responsibility. The business institution is, above all, the basic economic unit of society. Its responsibility is to produce the goods and —Henry Ford, Sr. (1863–1947), American services that society wants and to maximize profits for its ownindustrialist ers and shareholders. Economic responsibility, carried to the extreme, is called the profit-maximizing view, advocated by Nobel economist Milton Friedman. This view argues that the corporation should be operated on a profit-oriented basis, with its sole mission to increase its profits so long as it stays within the rules of the game.59 The purely profit-maximizing view is no longer considered an adequate criterion of social performance in Canada, the United States, and Europe. This approach means that economic gain is the only responsibility, and this can lead companies into trouble, as recent events in the mortgage and finance industries have clearly shown. Legal responsibility defines what society deems as important with respect to appropriate corporate behavior.60 That is, businesses are expected to fulfill their economic goals within the framework of legal requirements imposed by local town councils, state legislators, and federal regulatory agencies. Examples of illegal acts by corporations include corporate fraud, intentionally selling defective goods, performing unnecessary repairs or procedures, deliberately misleading consumers, and billing clients for work not done. Organizations that knowingly break the law are poor performers in this category. Both exhibit 5.5 2 Environment Chapter 5 Managing Ethics and Social Responsibility ilit on sib esp cia So te To ta Obey the law. y Legal Responsibility ilit sib lC orp ora Ethical Responsibility Be ethical. Do what is right. Avoid harm. on sp Re ial oc eS rat lR o orp Contribute to the community; be a good corporate citizen. lC Discretionary Responsibility ta To y Criteria of Corporate Social Performance Economic Responsibility Be profitable. SOURCES: Based on Archie B. Carroll, “A Three-Dimensional Conceptual Model of Corporate Performance,” Academy of Management Review 4 (1979): 499; A. B. Carroll, “The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Corporate Stakeholders,” Business Horizons 34 (July–August 1991): 42; and Mark S. Schwartz and Archie B. Carroll, “Corporate Social Responsibility: A Three-Domain Approach,” Business Ethics Quarterly 13, no. 4 (2003): 503–530. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 168 Part 2 The Environment of Management Concept Connection © RGtimeline/Shutterstock.com Tyson Foods and Walmart, for example, became embroiled in bribery scandals related to their operations in Mexico. Executives at Walmart de Mexico allegedly paid bribes to local officials and covered up the wrongdoing so that the retailer could corner every edge of the market in that country. Tyson was accused of paying bribes to the wives of veterinarians stationed at its plants as part of an effort to avoid any problems certifying products as suitable for export.61 Managers at these companies are by no means alone. A 2013 global survey by Transparency International found that more than 25 percent of those surveyed admitted to paying a bribe within the previous 12 months.62 Ethical responsibility includes behaviors that are not necessarily codified into law and may not serve the corporation’s direct economic interests. As described earlier in this In the United States, employers have a legal responsibility chapter, to be ethical, organization decision makers should to comply with laws designed to protect workers, such as the health and safety laws enforced by the Occupational Safety and act with equity, fairness, and impartiality, respect the rights Health Administration (OSHA). For example, companies that of individuals, and provide different treatment of indirun manufacturing plants like this one are required to provide viduals only when relevant to the organization’s goals and employees with safety goggles, earplugs, hard hats, and other tasks.63 Unethical behavior occurs when decisions enable protective gear as needed for various jobs. an individual or company to gain at the expense of other people or society as a whole. Several well-known companies, including McDonald’s, Nickelodeon, General Mills, and Subway, have been accused of unethical behavior by skirting the Children’s Online Privacy Protection Act. Since it is illegal to collect e-mail addresses and send marketing materials directly to children, critics say, these and other companies use tactics such as getting Web site users to play games and share them with friends, so the site can then target those friends with marketing messages.64 Discretionary responsibility is purely voluntary and is guided by a company’s desire to make social contributions not mandated by economics, law, or ethics. Discretionary activities include generous philanthropic contributions that offer no payback to the company and are not expected. For example, Procter & Gamble (P&G) provides PUR packets that treat contaminated water and make it safe to drink for victims of natural disasters, such as the Asian tsunami in 2004. The pharmaceutical company Merck discovered a drug (called Mectizan) that will prevent river blindness, a dreadful disease that strikes the poorest of the poor, mostly in African countries. In 1987, realizing those who need the drug could never buy it, Merck pledged to provide it free of charge to anyone who needed it, in perpetuity.65 Discretionary responsibility is the highest criterion of social responsibility because it goes beyond societal expectations to contribute to the community’s welfare. Discretionary responsibility is related to organizational virtuousness, which means that an organization pursues a positive human impact, moral goodness, and unconditional society betterment for its own sake.66 For example, MAS Holdings, a family-owned apparel manufacturer in Sri Lanka, has made a commitment to contribute to economic development while also improving the lives of employees, their families, and the community. In an era when clothing manufacturers are in the news every week for another ethical, labor relations, or safety violation, MAS Holdings is making news for its owners’ belief that businesses have the power to make a positive difference in the lives of emRead the “Ethical ployees and the community. MAS, the largest supplier for Victoria’s Secret, provides Dilemma” on transportation to and from work, free meals, and medical care to all of its 45,000 page 175, which employees in 28 plants. More than 90 percent of its workers are women, so MAS pertains to legal and builds factories in rural areas with easy access so that women can work close to their ethical responsibilities. homes and families. 67 Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 169 Chapter 5 Managing Ethics and Social Responsibility Remember This contributions not mandated by economics, laws, or ethics. • Corporations that sent generous donations to Japan following the devastating earthquake and tsunami in 2011 were practicing discretionary responsibility. • Discretionary responsibility is related to organizational virtuousness, which means that an organization pursues a positive human impact, moral goodness, and unconditional society betterment. Managing Company Ethics and Social Responsibility An expert on the topic of ethics said, “Management is responsible for creating and sustaining conditions in which people are likely to behave themselves.”68 Exhibit 5.6 illustrates ways in which managers create and support an ethical organization. One of the most important steps managers can take is to practice ethical leadership.69 Ethical leadership means that managers are honest and trustworthy, fair in their dealings with employees and customers, and behave ethically in both their personal and professional lives. Managers and first-line supervisors are important role models for ethical behavior, and they strongly influence the ethical climate in the organization by adhering to high ethical standards in their own behavior and decisions. Moreover, managers are proactive in influencing employees to embody and reflect ethical values.70 This chapter’s “Manager’s Shoptalk” describes an approach that some leading companies are taking to strengthen managers’ ethical and socially responsible underpinning. exhibit Building an Ethical Organization 5.6 The Ethical Organization Ethical Leadership Codes of Ethics Ethics Committee Chief Ethics Officer Ethics Hotlines Ethics Training Support for Whistle-Blowers SOURCE: Adapted from Linda Klebe Treviño, Laura Pincus Hartman, and Michael Brown, “Moral Person and Moral Manager,” California Management Review 42, no. 4 (Summer 2000): 128–142. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment • The model for evaluating a company’s social performance uses four criteria: economic, legal, ethical, and discretionary. • Companies may get into trouble when they use economic criteria as their only measure of responsibility, which is sometimes called the profit-maximizing view. • Discretionary responsibility is purely voluntary and is guided by the organization’s desire to make social 170 Part 2 The Environment of Management Manager ’s Shoptalk Cultivating a Service Mindset S ome of today’s best companies are taking a new approach to developing managers—global service programs that place employees with nonprofit organizations or small businesses, often in developing countries, to provide free or low-cost technical and managerial assistance. In line with the growing emphasis on sustainability and the triple bottom line, organizations want managers who have a service and sustainability mindset rather than an attitude of getting all they can for themselves. In one survey, 88 percent of top executives said it was important that future managers have the mindset and skills to address sustainability issues. • Global service programs benefit everyone. Global service programs have been described as a “winwin-win.” It might seem obvious that the nonprofit organizations served by these programs benefit, but the companies investing in them and the employees participating in them gain just as much. IBM credits its program with generating about $5 billion in new business. Companies gain greater knowledge of emerging markets, develop social capital and goodwill, and get more well-rounded managers with the service and sustainability mindset needed in today’s world. Participants benefit in numerous ways, including increased self-awareness, new skills, and greater cross-cultural understanding. • Many managers view these opportunities as plum assignments. Laura Benetti of Dow Corning spent four weeks working nine-hour days with rural women in India, helping them learn how to price and market the garments they made. She and nine colleagues slept in a lodge with limited access to hot water and electricity. “It gives more meaning to your career,” said Benetti. Participants in global service also appreciate the opportunity to expand their understanding of global issues. “We all know about things like poverty in Africa and corruption and bribery . . .,” said one IBM participant who spent time in Nigeria. “This kind of experience really brings . . . things to life, you really feel it.” • How widespread is the trend? In 2012, at least 27 Fortune 500 companies, including PepsiCo, IBM, FedEx, Dow Corning, and Pfizer, had some type of global service program, up from only 6 in 2006. Since 2008, IBM has sent more than 1,400 employees to work with projects such as reforming Kenya’s postal system or developing ecotourism in Tanzania. Pfizer’s program lends employees to nongovernmental organizations (NGOs) to address health care needs in Asia and Africa. The Accenture Development Partnership has been involved in more than 200 projects in 55 countries, where Accenture’s professionals work at 50 percent pay for up to six months with organizations such as UNICEF and Freedom from Hunger. Sources: Based on Philip Mirvis, Kevin Thompson, and John Gohring, “Toward Next-Generation Leadership: Global Service,” Leader to Leader (Spring 2012): 20–26; Matthew Gitsham, “Experiential Learning for Leadership and Sustainability at IBM and HSBC,” Journal of Management Development 31, no, 3 (2012): 298–307; and Anne Tergesen, “Doing Good to Do Well,” The Wall Street Journal, January 9, 2012, B7. Managers can also implement organizational mechanisms to help employees and the company stay on an ethical footing. Some of the primary ones are codes of ethics, ethical structures, and measures to protect whistle-blowers. Code of Ethics A code of ethics is a formal statement of a company’s values concerning ethics and social issues; it communicates to employees what the company stands for. Codes of ethics tend to exist in two types: principle-based statements and policy-based statements. Principle-based statements are designed to affect corporate culture; they define fundamental values and contain general language about company responsibilities, quality of products, and treatment of employees. Policy-based statements generally outline the procedures to be used in specific Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 171 Chapter 5 Managing Ethics and Social Responsibility ethical situations. These situations include marketing practices, conflicts of interest, observance of laws, proprietary information, political gifts, and equal opportunities. General statements of principle are often called corporate credos. One good example is Johnson & Johnson’s “The Credo.” Available in 36 languages, The Credo has guided Johnson & Johnson’s managers for more than 60 years in making decisions that honor the company’s responsibilities to employees, customers, the community, and stockholders. Another example is Google’s Code of Conduct. Portions of the Google code are shown in the following example. Google is one of the best-known companies in the world, and managers take seriously its reputation for both technological superiority and a commitment to ethics and social responsibility. Google’s Code of Conduct starts with these words: “Don’t be evil. Googlers generally apply those words to how we serve our users. But ‘Don’t be evil’ is much more than that.” Google uses a well-designed Code of Conduct to put the motto into practice. The code is divided into seven sections, with each subdivided into sections that describe specific values, policies, and expectations. The code also clearly states that employees will be protected if they call attention to ethical violations or misconduct. Here are some excerpts from Google’s code: Innovative Way Google Serve Our Users Our users value Google not only because we deliver great products and services, but because we hold ourselves to a higher standard in how we treat users and operate more generally. Respect Each Other We are committed to a supportive work environment, where employees have the opportunity to reach their fullest potential. Each Googler is expected to do his or her utmost to create a respectful workplace culture that is free of harassment, intimidation, bias and unlawful discrimination of any kind. Preserve Confidentiality We get a lot of press attention around our innovations and our culture, and that’s usually fine. However, company information that leaks prematurely into the press or to competitors can hurt our product launches, eliminate our competitive advantage and prove costly in other ways. Ensure Financial Integrity and Responsibility Financial integrity and fiscal responsibility are core aspects of corporate professionalism. . . . The money we spend on behalf of Google is not ours; it’s the company’s and, ultimately, our shareholders’. Obey the Law Google takes its responsibilities to comply with laws and regulations very seriously and each of us is expected to comply with applicable legal requirements and prohibitions. Conclusion Google aspires to be a different kind of company. It’s impossible to spell out every possible ethical scenario we might face. Instead, we rely on one another’s good judgment to uphold a high standard of integrity for ourselves and our company. And remember . . . don’t be evil, and if you see something that you think isn’t right—speak up!71 Having a strong code of conduct or code of ethics doesn’t guarantee that companies won’t get into ethical trouble or be challenged by stakeholders on ethical issues. Codes of ethics in and of themselves do little to influence and ensure ethical behavior among Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Environment 2 172 Part 2 The Environment of Management employees and managers.72 However, they are one key element of the organization’s ethical framework. Codes of ethics state the values or behaviors expected and those that will not be tolerated. When top management supports and enforces these codes, including rewards for compliance and discipline for violation, ethics codes can boost a company’s ethical climate.73 Ethical Structures Complete the “Experiential Exercise” on page 174, which pertains to ethical work environments. Ethical structures represent the various systems, positions, and programs that a company can undertake to encourage and support ethical behavior. An ethics committee is a group of executives (and sometimes lower-level employees as well) appointed to oversee company ethics. The committee provides rulings on questionable ethical issues and assumes responsibility for disciplining wrongdoers. Many companies set up ethics offices with full-time staff to ensure that ethical standards are an integral part of company operations. These offices are headed by a chief ethics officer, sometimes called a chief ethics and compliance officer, a company executive who oversees all aspects of ethics and legal compliance, including establishing and broadly communicating standards, ethics training, dealing with exceptions or problems, and advising senior managers in the ethical and compliance aspects of decisions.74 Changing government regulations in the light of accounting irregularities require that large public firms have an individual who is responsible for the ethics and compliance program, and many experts are advising that to be effective, this person should have direct access to the board of directors.75 Most ethics offices also work as counseling centers to help employees resolve difficult ethical issues. A toll-free confidential ethics hotline allows employees to report questionable behavior, as well as seek guidance concerning ethical dilemmas. Whistle-Blowing Employee disclosure of illegal, unethical, or illegitimate practices on the employer’s part is called whistle-blowing.76 No organization can rely exclusively on codes of conduct and ethical structures to prevent all unethical behavior. Holding organizations accountable depends to some degree on individuals who are willing to speak up if they detect illegal, dangerous, or unethical activities. Whistle-blowers often report wrongdoing to outsiders, such as regulatory agencies, senators, or newspaper reporters. Some firms have instituted innovative programs and confidential hotlines to encourage and support internal whistleblowing. For this practice to be an effective ethical safeguard, however, companies must view whistle-blowing as a benefit to the company and make dedicated efforts to encourage and protect whistle-blowers.77 Michael Woodford, former president and CEO of Olympus, describes what can happen when that isn’t the case. Innovative Way Michael Woodford, Olympus Michael Woodford had been with camera maker Olympus for 30 years when he was named president and CEO in early 2011. That appointment turned out to be the beginning of the end of his career with the company. Woodford soon discovered that unauthorized payments had been made to third parties in an effort to hide significant losses. He went to the board, but they ignored his findings. “I begged them to do what was right. I was the president and I was trying to expose a fraud,” he says. After he went public, Woodford was voted out of his job. He describes what happened next: “I was petrified. You feel your career is slipping away. You fear for your safety . . . there were implications of ‘anti-social forces,’ which means the yakuza [Japanese mafia].” Woodford says as painful as the experience was, it was a huge education, and he has no regrets about doing the right thing. The entire board at Olympus eventually resigned, and three senior executives pleaded guilty to fraud.78 Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 173 Chapter 5 Managing Ethics and Social Responsibility Hot Topic Remember This • Managers are role models. One of the most important ways that managers create ethical and socially responsible organizations is by practicing ethical leadership. • A code of ethics is a formal statement of the organization’s values regarding ethics and social issues. • An ethics committee is a group of executives (and sometimes lower-level employees as well) charged with overseeing company ethics by ruling on questionable issues and disciplining violators. • Some organizations have ethics offices headed by a chief ethics officer, a manager who oversees all aspects of ethics and legal compliance. • Managers who want ethical organizations support whistle-blowing, the disclosure by employees of unethical, illegitimate, or illegal practices by the organization. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment Most whistle-blowers, like Michael Woodford, realize they may suffer financially and emotionally, but they act courageously to do what they think is right. For people throughout an organization to be willing to “blow the whistle” on unethical or illegal behavior, managers have to revere whistle-blowing and make heroes of those who come forward. Unfortunately, the opposite often happens. Consider the situation at Pennsylvania State University. After defensive football coordinator Jerry Sandusky was convicted on 45 counts of child sexual abuse, the courts and the public were astonished to learn that many people supposedly knew about Sandusky’s behavior and apparently did nothing beyond talking with him and urging him to get professional help. The fact is that most managers have a natural inclination to protect their colleagues and the organization.79 Vicky Triponey, vice president of student affairs at Penn State from 2003 to 2007, says she was fired after trying to punish football players for acts of wrongdoing ranging from brutal fights to sexual assault. According to Triponey, Penn State president Graham Spanier told her that she wasn’t fitting in with “the Penn State way.” Triponey says there was a “blind sense of loyalty—not just at the top, but at all levels. I think people, in order to keep their jobs, have had to turn a blind eye.”80 Indeed, managers want employee loyalty in their organization, and it can be difficult to set aside when unethical activities are discovered. Penn State managers aren’t alone in trying to protect their organization, even at the risk of allowing unethical behavior to continue. The U.S. Office of Special Counsel recently found three Air Force officials guilty of retaliating against civilian employees who reported the mishandling of the remains of deceased soldiers at Dover Air Force Base, for example. A former executive at Countrywide Financial Corporation says he was bullied and eventually fired after he questioned the company’s use of so-called “Ninja loans” (no income, no job, no assets) at the height of the subprime mortgage craze. And Matthew Lee, a former senior vice president in Lehman Brothers’ accounting division, lost his job just weeks after he raised concerns about how the firm was masking risks by temporarily “parking” $50 billion in risky loan assets off its balance sheet.81 Unfortunately, many managers still look on whistle-blowers as disgruntled employees who aren’t good team players. Yet to maintain high ethical standards, organizations need people who are willing to point out wrongdoing. Managers can be trained to view whistleblowing as a benefit rather than a threat, and systems can be set up to protect employees who report illegal or unethical activities. 174 Part 2 The Environment of Management Ch5 Discussion Questions 1. Is it reasonable to expect that managers can measure their social and environmental performance on the same level as they measure financial performance with a triple bottom line? Discuss. 2. In September 2013, Tokyo Electric Power Company (Tepco) reported highly contaminated water leaking from a storage tank at the Fukushima nuclear power plant crippled in a March 2011 earthquake and tsunami. From what you know of the ongoing Fukushima disaster, discuss the various stakeholder groups that Tepco should respond to in order to handle this latest crisis. 3. Imagine yourself in a situation of being encouraged by colleagues to inflate your expense account. What factors do you think would influence your decision? Explain. 4. Is it ethical and socially responsible for large corporations to lobby against an SEC rule requiring that they report the ratio of their CEOs’ pay compared to that of their average employee, as described in the chapter? Discuss. 5. Managers at some banks and mortgage companies have argued that providing subprime mortgages was based on their desire to give poor people a chance to participate in the American dream of home ownership. What is your opinion of this explanation in terms of ethics and social responsibility? 6. A survey found that 69 percent of MBA students view maximizing shareholder value as the primary responsibility of a company. Do you agree? What do you think this finding suggests about the ethical and socially responsible stance of corporate managers over the next couple of decades? 7. Do you believe that it is ethical for organizational managers to try to get access to and scrutinize the Facebook pages of employees or job applicants? Discuss. 8. Which do you think would be more effective for shaping long-term ethical behavior in an organization: a written code of ethics combined with ethics training, or strong ethical leadership? Which would have more impact on you? Why? 9. The technique of stakeholder mapping lets managers classify which stakeholders they will consider more important and will invest more time to satisfy. Is it appropriate for management to define some stakeholders as more important than others? Should all stakeholders be considered equal? 10. This chapter described studies that show that people work harder and better for managers who put the interests of others above their own. Why might this happen? Do you believe being more of a “giver” than a “taker” will translate into greater career success for these managers? Discuss. Ch5 Apply Your Skills: Experiential Exercise Ethical Work Climates82 Think of an organization for which you were employed. Answer the following questions twice: The first time, circle the number that best describes the way things actually were. The second time, answer the questions based on your beliefs about the ideal level that would meet the needs of both individuals and the organization. Disagree 1 2 3 4 5 Agree 1. What was best for everyone in the company was the major consideration there. 1 2 3 4 5 2. Our major concern was always what was best for the other person. 1 2 3 4 5 3. People were expected to comply with the law and professional standards over and above other considerations. 1 2 3 4 5 4. In the company, the first consideration was whether a decision violated any law. 1 2 3 4 5 5. It was very important to follow the company’s rules and procedures. 1 2 3 4 5 6. People in the company strictly obeyed the company policies. 1 2 3 4 5 7. In the company, people were mostly out for themselves. 1 2 3 4 5 8. People were expected to do anything to further the company’s interests, regardless of the consequences. 1 2 3 4 5 9. In the company, people were guided by their own personal ethics. 1 2 3 4 5 Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 175 10. Each person in the company decided for himself or herself what was right and wrong. 1 2 3 4 5 Scoring and Interpretation Subtract each of your scores for questions 7 and 8 from the number 6. Then, add up your score for all ten questions: Actual 5 ______. Ideal 5 ______. These questions measure the dimensions of an organization’s ethical climate. Questions 1 and 2 measure caring for people; questions 3 and 4 measure lawfulness; questions 5 and 6 measure adherence to rules; questions 7 and 8 measure emphasis on financial and company performance; and questions 9 and 10 measure individual independence. A total score above 40 indicates a highly positive ethical climate. A score from 30 to 40 indicates an above-average ethical climate. A score from 20 to 30 indicates a below-average ethical climate, and a score below 20 indicates a poor ethical climate. How far from your ideal score was the actual score for your organization? What does that difference mean to you? Go back over the questions and think about changes that you could have made to improve the ethical climate in the organization. Discuss with other students what you could do as a manager to improve the ethics in future companies for which you work. Ch5 Apply Your Skills: Small Group Breakout Current Events of an Unethical Type83 Step 1. Prior to meeting as a group, each person should find two newspaper or magazine articles from the past several months relating to someone violating business ethics or potentially breaking the law regarding business practices. Step 2. Summarize the key points of the articles you found. Step 3. Meet as a group. Have each person share key points from articles with group members. Step 4. Identify similar themes across the unethical incidents reported in the articles. What was the source or underlying cause of the unethical behavior? What was the hoped-for outcome? Was an individual or a group involved? Can you identify similar conditions of any kind across incidents? Did the accused seem repentant or defensive? Write the common themes in a list on a sheet of paper or whiteboard. Step 5. What could you as a manager do to prevent such unethical behavior in your organization? What could you do to fix this kind of problem after it occurred in your organization? Step 6. Report your findings to the class if asked to do so by your instructor. Ch5 Apply Your Skills: Ethical Dilemma Should We Go Beyond the Law?84 Nathan Rosillo stared out his office window at the lazy curves and lush, green, flower-lined banks of the Dutch Valley River. He’d grown up near here, and he envisioned the day that his children would enjoy the river as he had as a child. But now his own company might make that a risky proposition. Nathan is a key product developer at Chem-Tech Corporation, an industry leader. Despite its competitive position, Chem-Tech experienced several quarters of dismal financial performance. Nathan and his team developed a new lubricant product that the company sees as the turning point in its declining fortunes. Top executives are thrilled that they can produce the new product at a significant cost savings because of recent changes in environmental regulations. Regulatory agencies loosened requirements on reducing and recycling wastes, which means that Chem-Tech can now release waste directly into the Dutch Valley River. Nathan is as eager as anyone to see Chem-Tech survive this economic downturn, but he doesn’t think this route is the way to do it. He expressed his opposition regarding the waste dumping to both the plant manager and his direct supervisor, Martin Feldman. Martin has always supported Nathan, but this time was different. The plant manager, too, turned a deaf ear. “We’re meeting government standards,” he’d said. “It’s up to them to protect the water. It’s up to us to make a profit and stay in business.” Frustrated and confused, Nathan turned away from the window, his prime office view mocking his inability to protect the river he loved. He knew that the manufacturing vice president was visiting the plant next week. Maybe if he talked with her, she would agree that the decision to dump waste materials in the river was ethically and socially irresponsible. But if she didn’t, he would be skating on thin ice. His supervisor had already accused him of not being a team player. Maybe he should just be a passive bystander—after all, the company isn’t breaking any laws. What Would You Do? 1. Talk to the manufacturing vice president and emphasize the responsibility that Chem-Tech has as an industry leader to set an example. Present her with a recommendation that Chem-Tech participate in voluntary pollution reduction as a marketing tool, positioning itself as the environmentally friendly choice. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment Chapter 5 Managing Ethics and Social Responsibility 176 Part 2 The Environment of Management 2. Mind your own business and just do your job. The company isn’t breaking any laws, and if Chem-Tech’s economic situation doesn’t improve, a lot of people will be thrown out of work. 3. Call the local environmental advocacy group and get them to stage a protest of the company. Ch5 Apply Your Skills: Case for Critical Analysis Too Much Intelligence? The rapid growth of Pace Technologies was due in no small part to sales manager Ken Bodine and to the skills of the savvy young sales staff that he had assembled. Bodine prided himself on finding and hiring top grads from two major business schools in the area. In addition to the top salaries offered by Pace, the grads were attracted by Bodine’s energy, innovative thinking, and can-do attitude. He was the embodiment of Pace culture—moving fast, ahead of the knowledge curve in high-tech. Pace’s sales force consistently stunned the competition with their high performance level. Among other things, Pace had the reputation for aggressive business intelligence. Competitors found both amusing and frustrating the company’s ability to outmaneuver others and capture accounts. Bodine enjoyed the air of mystery surrounding the Pace organization. Awareness that some competitor sat on the verge of a big sale always stirred Bodine’s passion for sales and ignited his desire to “one-up these guys” and grab the sale out from under them. “If this was a poker game,” one board member mused, “Pace would win every hand. It’s like Bodine as well as his staff possess the uncanny ability to know the cards your company is holding. He keeps a straight face, a low profile throughout the game, and then suddenly he lays his cards on the table and you’re sunk. Here at Pace, we all love it.” A former military intelligence officer, Bodine brought that “sneaky” air into the Pace culture, adding a bit of excitement to the day-to-day business of sales. “With a great product, great staff, and great business intelligence,” Bodine was fond of saying, “you can dominate the market.” He wanted everyone—customers, competitors, and the media—to see Pace everywhere. “Every time the competition holds a staff meeting,” he said, “the first question should be, ‘What’s Pace doing?’” The sales staff was a mirror image of Bodine—younger, but with the same air of invincibility, and very competitive with one another. This, too, Bodine encouraged. A chess player, he enjoyed observing and encouraging the competition within his own sales staff. And seeing the thrill it brought “the boss,” ambitious salespeople worked vigorously to prove their competitive worth. Bodine’s latest competitive “match” pitted Cody Rudisell and Ali Sloan in an intellectual and strategic struggle for a coveted assignment to a potential major account with a company that had just expanded into the region. Bodine let it be known that Cody and Ali were being considered for the assignment, and that each could submit a proposal to lure the account to Pace and away from its top rival, Raleigh-Tech. Both Cody and Ali eagerly grabbed the opportunity to expand their influence within the company and to build their reputations. Putting together their presentations within a short time period meant working long days and late nights. On the evening before the presentations, Cody bounded into Ali’s office and dropped a file on her desk. “Top that!” he said. Ali began thumbing through the file, and as she looked up in startled amazement, Cody slammed his hand on the folder and jerked it from her desk. “That’s like a watershed of Raleigh-Tech’s trade secrets,” Ali said. “Where did you get that?” “My secret, sweetie,” Cody replied, taking a seat and noisily drumming his fingers on the folder. “With this information, R-T doesn’t have a chance. And neither do you.” “You could get into all sorts of trouble,” Ali said. “When you lay that on Bodine’s . . .” “Bodine’s espionage side will love it,” Cody interrupted. “This is classic Bodine, classic Pace. You can’t tell me that with all of the brilliant moves he’s made over the years, Bodine hasn’t done the same thing. This is business, cutthroat business, and I may have just topped the master. See you tomorrow.” As he left, Ali sat in stunned silence. “Cutthroat, indeed,” she whispered, reaching for the phone. She held the phone for a moment, wondering who she should call. This is unethical, illegal, she thought. She hung up the phone. Should I let him hang himself tomorrow? What if Bodine really does love it? If I call some manager tonight, will everyone see me as a sore loser and a crybaby? Is this really what it takes to win in the big leagues? Is this really the culture of this organization? Questions 1. How has Ken Bodine shaped the sales culture at Pace Technologies? Do you consider this culture to be at a preconventional, conventional, or postconventional level of ethical development? Why? 2. What should Ali Sloan do? What would you actually do if you were in her place? Explain. 3. How might Cody Rudisell’s decision differ if he based it on the utilitarian approach vs. individualism approach vs. practical approach to ethical decision making? Which approach does he appear to be using? Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 177 Chapter 5 Managing Ethics and Social Responsibility Ch5 On the Job Video Cases On the Job: Theo Chocolate: Managing Ethics and Social Responsibility 1. What practices at Theo Chocolate reflect the concept of sustainability? 2. What does vice president Debra Music mean when she says that Theo is a “triple bottom line” company? How is this different from any other company? 3. What does the term fair trade mean to the leaders at Theo? What happens if fair trade goals conflict with a company’s primary responsibility to be profitable? Ch5 Endnotes 1. Jennifer Levitz, “Harvard Explains Secret Email Search,” The Wall Street Journal, March 12, 2013, A3; Jena McGregor, “The Harvard Email Controversy,” The Washington Post, March 12, 2013, http://articles .washingtonpost.com/2013-03-11/national/37615752 _1_emails-deans-search (accessed March 12, 2013); Rande Iaboni and Dana Ford, “Harvard College Dean Steps Down after E-mail Scandal,” CNN.com, May 29, 2013, http://www.cnn.com/2013/05/28/us /massachusetts-harvard-dean (accessed September 3, 2013); and Mary Carmichael and Peter Schworm, “Harvard E-mail Searches Broader than First Described,” The Boston Globe, April 2, 2013, http:// www.bostonglobe.com/metro/2013/04/02/secret -mail-searches-harvard-cheating-scandal-broader-than -initially-described/uRRdtrde29hWtSSH5wujbO /story.html (accessed September 3, 2013). 2. Levitz, “Harvard Explains Secret Email Search.” 3. Carmichael and Schworm, “Harvard E-mail Searches Broader than First Described.” 4. Gordon F. Shea, Practical Ethics (New York: American Management Association, 1988); and Linda K. Treviño, “Ethical Decision Making in Organizations: A Person-Situation Interactionist Model,” Academy of Management Review 11 (1986): 601–617. 5. Thomas M. Jones, “Ethical Decision Making by Individuals in Organizations: An Issue-Contingent Model,” Academy of Management Review 16 (1991): 366–395. 6. Motoko Rich, “2 More Educators in the South Are Charged in Test Cheating,” The New York Times, June 21, 2013, http://www.nytimes.com/2013/06/22 /us/2-more-educators-in-the-south-are-charged-in -test-cheating.html?_r=0 (accessed June 29, 2013). 7. Ashby Jones and Nathan Koppel, “Ethical Lapses Felled Long List of Company Executives,” The Wall Street Journal, August 7, 2010, http://online.wsj.com/article /SB10001424052748703309704575413842089375632 .html (accessed July 2, 2012). 8. Rushworth M. Kidder, “The Three Great Domains of Human Action,” Christian Science Monitor, January 30, 1990. 9. Gallup Survey results reported in Roger Martin, “The CEO’s Ethical Dilemma in the Era of Earnings Management,” Strategy & Leadership 39, no. 6 (2011): 43–47. 10. Marist College Institute for Public Opinion and Knights of Columbus survey, results reported in Kevin Turner, “Corporate Execs: Nobody Trusts Us; U.S. Lacks Confidence in Business Ethics, Poll Says,” Florida Times Union, February 27, 2009. 11. Reported in Dan Kadlec, “Gordon Gekko Lives: New Evidence That Greed Is Rampant on Wall Street,” Time, July 17, 2013, http://business.time.com/2013/07/17 /gordon-gekko-lives-new-evidence-that-greed-is -rampant-on-wall-street/ (accessed July 19, 2013). 12. Gary R. Weaver, Linda Klebe Treviño, and Bradley Agle, “ ‘Somebody I Look Up To:’ Ethical Role Models in Organizations,” Organizational Dynamics 34, no. 4 (2005): 313–330. 13. Gary Yukl et al., “An Improved Measure of Ethical Leadership,” Journal of Leadership and Organizational Studies 20, no. 1 (2013): 38–48. 14. Martin, “The CEO’s Ethical Dilemma in the Era of Earnings Management.” 15. Reported in Jennifer Liberto, “CEOs Earn 354 Times More than Average Worker,” CNNMoney.com, April 15, 2013, http://money.cnn.com/2013/04/15/news /economy/ceo-pay-worker/index.html (accessed September 4, 2013). 16. Ibid. 17. Homer H. Johnson, “Does It Pay to Be Good? Social Responsibility and Financial Performance,” Business Horizons (November–December 2003): 34–40; Jennifer J. Griffin and John F. Mahon, “The Corporate Social Performance and Corporate Financial Performance Debate: Twenty-Five Years of Incomparable Research,” Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment Questions 178 Part 2 The Environment of Management 18. 19. 20. 21. 22. 23. 24. Business and Society 36, no. 1 (March 1997): 5–31; Bernadette M. Ruf et al., “An Empirical Investigation of the Relationship Between Change in Corporate Social Performance and Financial Performance: A Stakeholder Theory Perspective,” Journal of Business Ethics 32, no. 2 ( July 2001): 143ff; Philip L. Cochran and Robert A. Wood, “Corporate Social Responsibility and Financial Performance,” Academy of Management Journal 27 (1984): 42–56. Heli Wang, Jaepil Choi, and Jiatao Li, “Too Little or Too Much? Untangling the Relationship Between Corporate Philanthropy and Firm Financial Performance,” Organization Science 19, no. 1 ( January–February 2008): 143–159; Philip L. Cochran, “The Evolution of Corporate Social Responsibility,” Business Horizons 50 (2007): 449–454; Paul C. Godfrey, “The Relationship Between Corporate Philanthropy and Shareholder Wealth: A Risk Management Perspective,” Academy of Management Review 30, no. 4 (2005): 777–798; Oliver Falck and Stephan Heblich, “Corporate Social Responsibility: Doing Well by Doing Good,” Business Horizons 50 (2007): 247–254; J. A. Pearce II and J. P. Doh, “The High Impact of Collaborative Social Initiatives,” MIT Sloan Management Review (Spring 2005): 31–39; Curtis C. Verschoor and Elizabeth A. Murphy, “The Financial Performance of Large U.S. Firms and Those with Global Prominence: How Do the Best Corporate Citizens Rate?” Business and Society Review 107, no. 3 (Fall 2002): 371–381; Johnson, “Does It Pay to Be Good?”; Dale Kurschner, “5 Ways Ethical Business Creates Fatter Profits,” Business Ethics (March–April 1996): 20–23. Rashid Ameer and Radiah Othman, “Sustainability Practices and Corporate Financial Performance: A Study Based on the Top Global Corporations,” Journal of Business Ethics 108, no. 1 ( June 2012): 61–79. Verschoor and Murphy, “The Financial Performance of Large U.S. Firms.” Richard McGill Murphy, “Why Doing Good Is Good For Business,” Fortune (February 8, 2010): 90–95; Jean B. McGuire, Alison Sundgren, and Thomas Schneeweis, “Corporate Social Responsibility and Firm Financial Performance,” Academy of Management Journal 31 (1988): 854–872; and Falck and Heblich, “Corporate Social Responsibility: Doing Well by Doing Good.” Daniel W. Greening and Daniel B. Turban, “Corporate Social Performance as a Competitive Advantage in Attracting a Quality Workforce,” Business and Society 39, no. 3 (September 2000): 254–280; and Kate O’Sullivan, “Virtue Rewarded,” CFO (October 2006): 47–52. “The Socially Correct Corporate Business,” in Leslie Holstrom and Simon Brady, “The Changing Face of Global Business,” a special advertising section, Fortune ( July 24, 2000): S1–S38. Remi Trudel and June Cotte, “Does Being Ethical Pay?” The Wall Street Journal, May 12, 2008. 25. Linda K. Treviño and Katherine A. Nelson, Managing Business Ethics: Straight Talk About How to Do It Right (New York: John Wiley & Sons, Inc. 1995), p. 4. 26. Shelby D. Hunt and Jared M. Hansen, “Understanding Ethical Diversity in Organizations,” Organizational Dynamics 36, no 2 (2007): 202–216. 27. “Socialising for Intelligence,” Computer News Middle East, November 2, 2011. 28. Justin Scheck, “Accusations of Snooping in Ink-Cartridge Dispute,” The Wall Street Journal Online, August 11, 2009, http://online.wsj.com/article /SB124995836273921661 .html ?KEYWORDS=%22Accusations +of+Snooping +in+Ink-Cartridge +Dispute%22 (accessed August 14, 2009). 29. Thomas M. Jones, “Ethical Decision Making by Individuals in Organizations: An Issue-Contingent Model,” Academy of Management Review 16 (1991): 366–395. 30. Based on a question from a General Electric (GE) employee ethics guide, reported in Kathryn Kranhold, “U.S. Firms Raise Ethics Focus,” The Wall Street Journal, November 28, 2005. 31. D. Wallis, “Loose Lips Can Sink Trips,” The New York Times, May 3, 2012, F1. 32. This discussion is based on Gerald F. Cavanagh, Dennis J. Moberg, and Manuel Velasquez, “The Ethics of Organizational Politics,” Academy of Management Review 6 (1981): 363–374; Justin G. Longenecker, Joseph A. McKinney, and Carlos W. Moore, “Egoism and Independence: Entrepreneurial Ethics,” Organizational Dynamics (Winter 1988): 64–72; Carolyn Wiley, “The ABCs of Business Ethics: Definitions, Philosophies, and Implementation,” IM (February 1995): 22–27; and Mark Mallinger, “Decisive Decision Making: An Exercise Using Ethical Frameworks,” Journal of Management Education (August 1997): 411–417. 33. Michael J. McCarthy, “Now the Boss Knows Where You’re Clicking,” and “Virtual Morality: A New Workplace Quandary,” The Wall Street Journal, October 21, 1999, B1; and Jeffrey L. Seglin, “Who’s Snooping on You?” Business 2.0 (August 8, 2000): 202–203. 34. John Kekes, “Self-Direction: The Core of Ethical Individualism,” in Organizations and Ethical Individualism, ed. Konstanian Kolenda (New York: Praeger, 1988), pp. 1–18. 35. Tad Tulega, Beyond the Bottom Line (New York: Penguin Books, 1987). 36. Bill Lynn, “Ethics,” Practical Ethics Web site, www .practicalethics.net/ethics.html (accessed March 23, 2010); Richard E. Thompson, “So, Greed’s Not Good After All,” Trustee ( January 2003): 28; and Dennis F. Thompson, “What Is Practical Ethics?” Harvard University Edmond J. Safra Foundation Center for Ethics Web site, www.ethics.harvard.edu /the-center/what-is-practical-ethics (accessed March 23, 2010). Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 179 37. Carol D. Leonnig and David Nakamura, “Official Quickly Corralled Agents,” The Washington Post, April 22, 2012, A1; David Nakamura, “Out of Public Eye, a Disgusted Secret Service Director,” The Washington Post, April 26, 2012, A1; and Carol D. Leonnig and David Nakamura, “Four in Secret Service Fight Back,” The Washington Post, May 23, 2012, A1. 38. Gerard L. Rossy, “Five Questions for Addressing Ethical Dilemmas,” Strategy & Leadership 39, no. 6 (2011): 35–42. 39. John D. Kammeyer-Mueller, Lauren S. Simon, and Bruce L. Rich, “The Psychic Cost of Doing Wrong: Ethical Conflict, Divestiture Socialization, and Emotional Exhaustion,” Journal of Management 38, no. 3 (May 2012): 784–808. 40. L. Kohlberg, “Moral Stages and Moralization: The Cognitive-Developmental Approach,” in Moral Development and Behavior: Theory, Research, and Social Issues, ed. T. Lickona (New York: Holt, Rinehart and Winston, 1976), pp. 31–83; L. Kohlberg, “Stage and Sequence: The Cognitive-Developmental Approach to Socialization,” in Handbook of Socialization Theory and Research, ed. D. A. Goslin (Chicago: Rand McNally, 1969); Linda K. Treviño, Gary R. Weaver, and Scott J. Reynolds, “Behavioral Ethics in Organizations: A Review,” Journal of Management 32, no 6 (December 2006): 951–990; and Jill W. Graham, “Leadership, Moral Development, and Citizenship Behavior,” Business Ethics Quarterly 5, no. 1 ( January 1995): 43–54. 41. Ihosvani Rodriguez, “Hallandale Beach Lifeguard Fired After Participating in Beach Rescue,” Sun Sentinel, July 3, 2012, http://articles.sun-sentinel.com/2012-07 -03/news/fl-hallandale-beach-lifeguards-20120703_1 _lifeguard-services-jeff-ellis-beach-rescue (accessed July 9, 2012); and Gilma Avalos and Ari Odzer, “Hallandale Beach Lifeguard Fired for Leaving His Zone to Rescue Drowning Man,” NBCMiami.com, July 5, 2012, www.nbcmiami.com/news/local/Hallandale-Beach -Lifeguard-Fired-For-Leaving-His-Zone-For-Rescue -161372785.html (accessed July 9, 2012). 42. Studies cited in Adam Grant, “Turning the Tables on Success,” Strategy + Business (Summer 2013). 43. Adam Grant, “Givers Take All: The Hidden Dimension of Corporate Culture,” McKinsey Quarterly, Issue 2 (2013): 52–65; and Grant, “Turning the Tables on Success.” 44. See Herman Aguinis and Ante Glavas, “What We Know and Don’t Know about Corporate Social Responsibility: A Review and Research Agenda,” Journal of Management 38, no. 4 ( July 2012): 932–968; and Archie B. Carroll and Kareem M. Shabana, “The Business Case for Corporate Social Responsibility: A Review of Concepts, Research, and Practice,” International Journal of Management Reviews 12, no. 1 (March 2010): 85–105. 45. Carroll and Shabana, “The Business Case for Corporate Social Responsibility”; Eugene W. Szwajkowski, “The Myths and Realities of Research on Organizational Misconduct,” in Research in Corporate Social Performance and Policy, ed. James E. Post (Greenwich, CT: JAI Press, 1986), 9: 103–122; Keith Davis, William C. Frederick, and Robert L. Blostrom, Business and Society: Concepts and Policy Issues (New York: McGraw-Hill, 1979). 46. Douglas S. Sherwin, “The Ethical Roots of the Business System,” Harvard Business Review 61 (November– December 1983): 183–192. 47. Nancy C. Roberts and Paula J. King, “The Stakeholder Audit Goes Public,” Organizational Dynamics (Winter 1989): 63–79; Thomas Donaldson and Lee E. Preston, “The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications,” Academy of Management Review 20, no. 1 (1995): 65–91; and Jeffrey S. Harrison and Caron H. St. John, “Managing and Partnering with External Stakeholders,” Academy of Management Executive 10, no. 2 (1996): 46–60. 48. R. Mitchell, B. Agle, and D. J. Wood, “Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who or What Really Counts,” Academy of Management Review 22 (1997): 853–886; Virginie Vial, “Taking a Stakeholders’ Approach to Corporate Social Responsibility,” Global Business and Organizational Excellence (September–October 2011): 37–47; and Martijn Poel, Linda Kool, and Annelieke van der Giessen, “How to Decide on the Priorities and Coordination of Information Society Policy? Analytical Framework and Three Case Studies,” Info: The Journal of Policy, Regulation and Strategy for Telecommunications, Information, and Media 12, no. 6 (2010): 21–39. 49. N. Craig Smith, Sean Ansett, and Lior Erex, “How Gap Inc. Engaged with Its Stakeholders,” MIT Sloan Management Review 52, no. 4 (Summer 2011): 69–76. 50. Ibid. 51. Jens Hansegard, Tripti Lahiri, and Chritina Passariello, “Retailers’ Dilemma: To Ax or Help Fix Bad Factories,” The Wall Street Journal, May 28, 2011, http://online .wsj.com/article/SB1000142412788732333610457850 1143973731324.html (accessed September 5, 2013). 52. Max B. E. Clarkson, “A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance,” Academy of Management Review 20, no. 1 (1995): 92–117. 53. Rich Kauffeld, Abhishek Malhotra, and Susan Higgins, “Green Is a Strategy,” Strategy + Business (December 21, 2009). 54. Reported in Dung K. Nguyen and Stanley F. Slater, “Hitting the Sustainability Sweet Spot: Having It All,” Journal of Business Strategy 31, no. 3 (2010): 5–11. 55. Steven Mufson, “Keystone XL Pipeline Expansion Driven by Oil-Rich Tar Sands in Alberta,” The Washington Post, Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment Chapter 5 Managing Ethics and Social Responsibility 180 Part 2 The Environment of Management 56. 57. 58. 59. 60. 61. 62. June 30, 2012, www.washingtonpost.com/business /economy/keystone-xl-pipeline-expansion-driven-by-oil -rich-tar-sands-in-alberta/2012/06/30/gJQAVe4ZEW _story.html?wpisrc (accessed July 4, 2012). This definition is based on Marc J. Epstein and Marie-Josée Roy, “Improving Sustainability Performance: Specifying, Implementing, and Measuring Key Principles,” Journal of General Management 29, no. 1 (Autumn 2003): 15–31; World Commission on Economic Development, Our Common Future (Oxford, UK: Oxford University Press, 1987); and A. W. Savitz and K. Weber, The Triple Bottom Line: How Today’s Best-Run Companies Are Achieving Economic, Social, and Environmental Success (San Francisco: Jossey-Bass, 2006). This discussion is based on Nguyen and Slater, “Hitting the Sustainability Sweet Spot”; Savitz and Weber, The Triple Bottom Line; and “Triple Bottom Line,” an article adapted from The Economist Guide to Management Ideas and Gurus, by Tim Hindle (London: Profile Books, 2008), The Economist (November 17, 2009), www.economist.com/node/14301663 (accessed July 5, 2012). The “people, planet, profit” phrase was first coined in 1994 by John Elkington, founder of a British consulting firm called SustainAbility. Mark S. Schwartz and Archie B. Carroll, “Corporate Social Responsibility: A Three-Domain Approach,” Business Ethics Quarterly 13, no. 4 (2003): 503–530; and Archie B. Carroll, “A Three-Dimensional Conceptual Model of Corporate Performance,” Academy of Management Review 4 (1979): 497–505. For a discussion of various models for evaluating corporate social performance, also see Diane L. Swanson, “Addressing a Theoretical Problem by Reorienting the Corporate Social Performance Model,” Academy of Management Review 20, no. 1 (1995): 43–64. Milton Friedman, Capitalism and Freedom (Chicago: University of Chicago Press, 1962), p. 133; and Milton Friedman and Rose Friedman, Free to Choose (New York: Harcourt Brace Jovanovich, 1979). Eugene W. Szwajkowski, “Organizational Illegality: Theoretical Integration and Illustrative Application,” Academy of Management Review 10 (1985): 558–567. David Barstow, “Vast Mexico Bribery Case Hushed up by Walmart after Top-Level Struggle,” The New York Times, April 21, 2012, www.nytimes.com/2012/04/22 /business/at-walmart-in-mexico-a-bribe-inquiry -silenced.html?pagewanted=all (accessed July 6, 2012); and James B. Stewart, “Bribery, but Nobody Was Charged,” The New York Times, June 24, 2011. Samuel Rubenfeld, “Survey Finds 25% of People Paid Bribes in Last Year,” The Wall Street Journal, July 9, 2013, http://blogs.wsj.com/riskandcompliance /2013/07/09/survey-finds-one-fourth-of-people-paid -bribes-in-last-year/ (accessed July 16, 2013). 63. David J. Fritzsche and Helmut Becker, “Linking Management Behavior to Ethical Philosophy—An Empirical Investigation,” Academy of Management Journal 27 (1984): 165–175. 64. Natasha Singer, “Web Sites Accused of Collecting Data on Children,” The New York Times, August 22, 2012, http://www.nytimes.com/2012/08/22/business /media/web-sites-accused-of-collecting-data-on -children.html?_r=0 (accessed August 22, 2012). 65. These examples are reported in Jakki Mohr, Sanjit Sengupta, and Stanley F. Slater, “Serving Base-of-thePyramid Markets: Meeting Real Needs Through a Customized Approach,” Journal of Business Strategy 33, no. 6 (2012): 4–14. 66. D. Bright, K. Cameron, and A. Caza, “The Amplifying and Buffering Effects of Virtuousness in Downsized Organizations,” Journal of Business Ethics 64 (2006): 249–269; Mario Fernando and Shamika Almeida, “The Organizational Virtuousness of Strategic Corporate Social Responsibility: A Case Study of the Sri Lankan Family-Owned Enterprise MAS Holdings,” European Management Journal 30 (2012): 564–576. 67. Fernando and Almeida, “The Organizational Virtuousness of Strategic Corporate Responsibility.” 68. Saul W. Gellerman, “Managing Ethics from the Top Down,” Sloan Management Review (Winter 1989): 73–79. 69. This discussion is based on Linda Klebe Treviño, Laura Pincus Hartman, and Michael Brown, “Moral Person and Moral Manager,” California Management Review 42, no. 4 (Summer 2000): 128–142; and Mark S. Schwartz, “Developing and Sustaining an Ethical Corporate Culture: The Core Elements,” Business Horizons 56 (2013): 39–50. 70. Michael E. Brown and Linda K. Treviño, “Ethical Leadership: A Review and Future Directions,” The Leadership Quarterly 17 (2006): 595–616; Weaver, Treviño, and Agle, “‘Somebody I Look Up To’”; and L. K. Treviño et al., “Managing Ethics and Legal Compliance: What Works and What Hurts?” California Management Review 41, no. 2 (Winter 1999): 131–151. 71. “Code of Conduct,” Google Investor Relations, April 25, 2012, http://investor.google.com/corporate/code-of -conduct.html (accessed September 28, 2012). 72. M. A. Cleek and S. L. Leonard, “Can Corporate Codes of Ethics Influence Behavior?” Journal of Business Ethics 17, no. 6 (1998): 619–630. 73. K. Matthew Gilley, Chris Robertson, and Tim Mazur, “The Bottom-Line Benefits of Ethics Code Commitment,” Business Horizons 53 ( January–February 2010): 31–37; Joseph L. Badaracco and Allen P. Webb, “Business Ethics: A View from the Trenches,” California Management Review 37, no. 2 (Winter 1995): 8–28; and Ronald B. Morgan, “Self- and Co-Worker Perceptions of Ethics and Their Relationships to Leadership Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 181 74. 75. 76. 77. 78. and Salary,” Academy of Management Journal 36, no. 1 (February 1993): 200–214. Alan Yuspeh, “Do the Right Thing,” CIO (August 1, 2000): 56–58. Mark S. Schwartz, “Developing and Sustaining an Ethical Corporate Culture: The Core Elements,” Business Horizons 56 (2013): 39–50. Marcia P. Miceli and Janet P. Near, “The Relationship Among Beliefs, Organizational Positions, and WhistleBlowing Status: A Discriminant Analysis,” Academy of Management Journal 27 (1984): 687–705; and Michael T. Rehg et al., “Antecedents and Outcomes of Retaliation Against Whistleblowers: Gender Differences and Power Relationships,” Organization Science 19, no. 2 (March–April 2008): 221–240. Eugene Garaventa, “An Enemy of the People by Henrik Ibsen: The Politics of Whistle-Blowing,” Journal of Management Inquiry 3, no. 4 (December 1994): 369–374; Marcia P. Miceli and Janet P. Near, “Whistleblowing: Reaping the Benefits,” Academy of Management Executive 8, no. 3 (1994): 65–74. Robert Jeffery, “Whistleblowers: ‘Suddenly I Was the Lead in a John Grisham Novel’: How Michael Woodford, The CEO Who Exposed the Olympus Fraud, Gambled His Career on Doing the Right Thing,” People Management (November 2012): 28–29. 79. Alina Tugent, “Doing the Ethical Thing May Be Right, But It Isn’t Automatic,” The New York Times, November 18, 2011. 80. Jessica Bennett, “Meet Penn State’s New Whistleblower, Vicky Triponey,” The Daily Beast, November 23, 2011, www.thedailybeast.com/articles/2011/11/23/meet -penn-state-s-new-whistleblower-vicky-triponey.html (accessed July 9, 2012). 81. Nicole Gaudiano, “Report: Air Force Whistle-Blowers Targeted,” USA Today, February 1, 2012, 3A; Gretchen Morgenson, “How a Whistle-Blower Conquered Countrywide,” The New York Times, February 20, 2011, BU1; and Christine Seib and Alexandra Frean, “Lehman Whistleblower Lost Job a Month After Speaking Out,” The Times, March 17, 2010, 43. 82. Based on Bart Victor and John B. Cullen, “The Organizational Bases of Ethical Work Climates,” Administrative Science Quarterly 33 (1988): 101–125. 83. Adapted from Richard L. Daft and Dorothy Marcic, Understanding Management (Mason, OH: South-Western, 2008), 134. 84. Adapted from Janet Q. Evans, “What Do You Do: What If Polluting Is Legal?” Business Ethics (Fall 2002): 20. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment Chapter 5 Managing Ethics and Social Responsibility Par t 2 Chapter 6 © EUROPHOTOS/Shutterstock.com Do You Think Like an Entrepreneur? What Is Entrepreneurship? Impact of Entrepreneurial Companies Entrepreneurship Internationally Entrepreneurship in the United States Who Are Entrepreneurs? Minority-Owned Businesses Women-Owned Businesses Traits of Entrepreneurs Social Entrepreneurship Launching an Entrepreneurial Start-Up Starting with an Idea Writing the Business Plan Choosing a Legal Structure Arranging Financing Learning Outcomes Chapter Outline Managing Start-Ups and New Ventures After studying this chapter, you should be able to: 1. Define entrepreneurship and the four classifications of entrepreneurs. 2. Describe the importance of entrepreneurship to the global and U.S. economies. 3. Summarize the impact of minority- and women-owned businesses. 4. Define the personality characteristics of a typical entrepreneur. 5. Explain social entrepreneurship as a vital part of today’s small-business environment. 6. Outline the planning necessary to launch an entrepreneurial start-up. 7. Describe tactics for becoming a business owner, including buying a franchise and starting an online business. New Manager Self-Test: Perceived Passion Tactics for Becoming a Business Owner Starting an Online or Mobile App Business Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 183 1. Give me a little information, and I can come up with a lot of ideas. __________ __________ 2. I like pressure in order to focus. __________ __________ 3. I don’t get easily frustrated when things don’t go my way. __________ __________ 4. I identify how resources can be recombined to produce novel outcomes. __________ __________ 5. I enjoy competing against the clock to meet deadlines. __________ __________ 6. People in my life have to accept that nothing is more important than the achievement of my school, my sport, or my career goals. __________ __________ 7. I serve as a role model for creativity. __________ __________ 8. I think “on my feet” when carrying out tasks. __________ __________ 9. I am determined and action-oriented. __________ __________ Scoring and Interpretation: Each question pertains to some aspect of improvisation, which is a correlate of entrepreneurial intentions. Entrepreneurial improvisation consists of three elements. Questions 1, 4, and 7 pertain to creativity and ingenuity, the ability to produce novel solutions under constrained conditions. Questions 2, 5, and 8 pertain to working under pressure and stress, the ability to excel in pressure-filled circumstances. Questions 3, 6, and 9 pertain to action and persistence, the determination to achieve goals and solve problems in the moment. If you answered “Mostly True” to at least two of three questions for each subscale, or six of all nine questions, then consider yourself an entrepreneur in the making, with the potential to manage your own business. If you scored one or fewer “Mostly True” on each subscale or three or fewer for all nine questions, you might want to consider becoming a manager by working for someone else. N ick D’Aloisio wasn’t even born when Jerry Yang and David Filo founded Yahoo, but a news-reading app that he created is an important part of the company’s new mobile strategy. When he was just 15 years old, D’Aloisio got seed funding from investors for the purpose of leasing office space and hiring employees to help him create and market Summly, an algorithmic program that takes long stories and shortens them for readers using smartphones. He sold Summly to Yahoo in 2013, just before he turned 18, for a price reported to be in the tens of millions. D’Aloisio is now one of the richest high school students in Britain, and he’s made plans to test out of his last year of school so he can work at the company’s London office. Yahoo, under the direction of new CEO Marissa Mayer, is reinventing itself as a mobile-first technology company, and Summly fit right in with a slew of other mobile app start-ups that Yahoo has bought, such as On the Air, Stamped, Snip.it, and Alike. As with these other entities, Summly will cease to exist as a separate firm, and its technology will be incorporated into the overall mobile experiences that Yahoo offers. D’Aloisio doesn’t like to talk about the huge paycheck that he got for Summly, preferring to focus on the technology. But when asked what he plans to do with the money, he said that “angel investing could be really fun,” which is helping other young entrepreneurs start businesses.2 Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment Mostly False 3 Planning Mostly True 4 OOrganizing rganizing business? To find out, consider the extent to which each of the following statements characterizes your behavior. Please answer each of the following items as Mostly True or Mostly False for you. 5 Leading Instructions: An entrepreneur faces many demands. Do you have the proclivity to start and build your own 6 Controlling Do You Think Like an Entrepreneur?1 Introduction 1 184 Part 2 The Environment of Management Nick D’Aloisio’s parents didn’t have any special knowledge of technology, but they encouraged their son’s fascination with it from an early age. He started writing code at the age of 12, and within a few years, he decided to solve a problem that is often summed up with the abbreviation tl; dr (meaning “too long; didn’t read”).3 Starting and growing your own business successfully requires a combination of many skills. One essential quality is a passion for an idea, such as D’Aloisio had for coding and solving technological problems. His passion is shared by many other courageous self-starters who take the leap and start a sole proprietorship, one of the fastest-growing segments of small business in both the United States and Canada. The small business sector is growing rapidly, with the rate of start-ups increasing and the rate of failures declining.4 What Is Entrepreneurship? Courtesy Annabella Charles Entrepreneurship is the process of initiating a business venture, organizing the necessary resources, assuming the associated risks, and enjoying the rewards.5 An entrepreneur is someone who engages in entrepreneurship. An entrepreneur recognizes a viable idea for a business product or service and carries it out by finding and assembling the necessary resources—money, people, machinery, location, etc.—to undertake the business venture. Entrepreneurs also take the risks and reap the rewards of the business, assuming the financial and legal risks of ownership and receiving the business’s profits. Chris Willis is a good example of an entrepreneur. While working at a friend’s print shop, Willis realized that adhesive vinyl, which doesn’t leave sticky residue, was ideal to use for the decals on the football helmets of his favorite teams. Willis started a decal shop that today has 10 employees, sells decals to most NFL teams, and does $1 million in business.6 Willis took the risks and is now reaping the rewards of entrepreneurship. Successful entrepreneurs have many different motivations, and they measure rewards in different ways. One study classified small-business owners into five different categories, as illustrated in Exhibit 6.1. Some people are idealists, who like the idea of working on Concept Connection something that is new, creative, or personally It doesn’t take a college meaningful. Optimizers are rewarded by the degree, or even a lot personal satisfaction of being business ownof money, to start your ers. Entrepreneurs in the sustainer category own business. Just ask like the chance to balance work and personal entrepreneur Moziah Bridges, founder of Mo’s life and often don’t want the business to grow Bows. After noticing a lack too large, while hard workers enjoy putting of stylish bow ties in the in the long hours and dedication to build a marketplace—yes, he’s a larger, more profitable business. The juggler self-described “dapper young man”—Bridges asked his category includes entrepreneurs who like the grandmother to teach him to chance that a small business gives them to sew so he could start creating handle everything themselves. These highhis own neckwear. One Etsy energy people thrive on the pressure of paying shop and $30,000 in profits later, Bridges reports that bills, meeting deadlines, and making payroll.7 his operation is doing well, Compare the motivation of Susan Polis although he does require Schutz, the owner of Blue Mountain Arts, production help from his to that of Jeff Bezos, founder of Amazon family to keep up with the demand. After all, this hard .com. Schutz has always written poetry about worker does have to go love and nature. On a whim, her husband to school some time. Grade illustrated one of her poems and created school, that is—he’s only 12 posters to sell at a local bookstore. The 12 years old. posters sold quickly, and the bookstore placed Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 185 Chapter 6 Managing Start-Ups and New Ventures Idealists Thrive on the challenge of building a larger, more profitable business Optimizers Get personal satisfaction from being business owners Hard Workers Enjoy chance to balance work and personal life Jugglers exhibit 6.1 Five Types of Small-Business Owners Sustainers High-energy people who enjoy handling every detail of their own businesses SOURCE: Based on a study conducted by Yankelovich Partners for Pitney Bowes described in Mark Henricks, “Type-Cast,” Entrepreneur (March 2000): 14–16. another order. That was the start of Blue Mountain Arts. With her husband working as illustrator and her mother working as sales manager, Schutz was content with a life that blended work and family. When the company exploded to more than 300 employees, this perfect balance was jeopardized. To give herself more family time, Schutz hired a business manager to take over daily operations. “I still love connecting to people’s emotions on love, nature, friendship, and family in my work, but my favorite thing these days is doting on my grandson, who is five years old,” said Schutz.8 In contrast, Jeff Bezos launched Amazon in 1994 with a vision to build “an important and lasting company.” Bezos thrived on the challenge of building a larger, more diversified company and has expanded from selling books into selling all kinds of products, as well as creating hardware such as the Kindle Fire that people can use to buy Amazon’s stuff. Bezos recently got into the media business with his purchase of The Washington Post, and he says that his basic approach to building “a new golden era” at the Post will be similar to the philosophy that helped him build Amazon from a start-up to an Internet behemoth with $61 billion in sales.9 Bezos reflects the motivation of a hard worker, whereas Schutz’s motivation is more that of a sustainer. Remember This • Entrepreneurship is the process of initiating a business, organizing the necessary resources, and assuming the associated risks and rewards. • One of the fastest-growing segments of small business is in one-owner operations, called sole proprietorships. • An entrepreneur recognizes a viable idea for a new product or service and carries it out by finding and assembling the necessary resources to start the business. • Nick D’Aloisio created mobile app company Summly when he was just 15 years old and sold it to Yahoo when he was 17. • Entrepreneurs may be classified as idealists, optimizers, sustainers, hard workers, or jugglers. Impact of Entrepreneurial Companies Like other companies, small businesses have been hit hard by the global economic crisis, but small businesses and entrepreneurs are the engine behind the economic rebound that’s occurring in many markets. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment Rewarded by chance to work on something new and creative 186 Part 2 The Environment of Management Entrepreneurship Internationally Globally, entrepreneurship has experienced a tremendous boost due to huge advances in technology and the rapid expansion of the middle class in countries such as China and India. Consider one of India’s most successful entrepreneurs, Narayana Murthy. He and several co-founders launched Infosys and sparked an outsourcing revolution that has brought billions of dollars into the Indian economy. Infosys offers business consulting, technology, engineering, and outsourcing services and has been ranked number one on the list of India’s most admired companies in the Wall Street Journal Asia 200 survey every year since 2000. Murthy started the organization from scratch and, typical of most start-ups, endured years of hardship. “It is all about sacrifice, hard work, lots of frustration, being away from your family, in the hope that someday you will get adequate returns from that,” he explains.10 Entrepreneurship in other countries is also booming, as reflected in the Global Entrepreneurship Monitor (GEM) 2012 Global Report.11 This project, which each year measures entrepreneurial activity, reports that an estimated 41 percent of adults age 18 to 64 in Zambia are either starting or managing new enterprises. The percentage in Ecuador is 27 percent, in Thailand 19 percent, and in China, 13 percent. One intriguing aspect of the 2012 report is the rise of female entrepreneurs. Exhibit 6.2 shows the rate of entrepreneurial activity for women compared to men in seven geographic regions.12 Women have historically started fewer businesses than men, but the gap is closing. The rate of entrepreneurial activity among women surpassed the rate among men in Panama and Thailand and was about equal in Ghana, Ecuador, Nigeria, Mexico, and Uganda.13 However, the opportunities for women across regions are uneven. According to new data analysis by Dell, the nine nations where women have the greatest opportunity to start their own businesses are (in descending order) the United States, Australia, Germany, France, Mexico, the United Kingdom, South Africa, China, and Malaysia.14 exhibit 6.2 Global Entrepreneurial Activity by Gender Percentage of Individuals Age 18 to 64 Active in Starting or Managing a New Business, 2012 27% Sub-Saharan Africa 4% MENA/Mid-Asia 30% 14% 15% Latin America/Caribbean 19% 13% 13% Asia, Developing 5% Asia, Developed 6% Europe, Developing 5% Europe, Developed 9% 10% Israel 0% Male 13% United States 5% Female 10% 15% 8% 10% 20% 30% Note: Total early-stage Entrepreneurial Activity (TEA): % of 18–64 population who are either a “nascent entrepreneur” or owner-manager of a “new business.” A “nascent entrepreneur” is defined as someone actively involved in setting up a business they will own or co-own; this business has not paid salaries, wages, or any other payments to the owners for more than three months. A “new business” is defined as a running business that has paid salaries, wages, or any other payments to the owners for more than three months, but not more than 42 months. SOURCE: Global Entrepreneurship Monitor 2012 Women’s Report, Figure 4. GEM is an international consortium, and this report was produced from data collected in, and received from, 67 countries in 2012. Our thanks go to the authors, national teams, researchers, funding bodies, and other contributors who have made this possible. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 187 Chapter 6 Managing Start-Ups and New Ventures in the United States The impact of entrepreneurial companies on the U.S. economy is astonishing. In the United States, small businesses represent about half the private-sector economy and 99 percent of all businesses. The 27.9 million small firms in the United States account for more than half of all U.S. sales and 55 percent of all jobs.15 In addition, small businesses represent 98 percent of U.S. exporters and produce 33 percent of all export value.16 Not surprisingly, online businesses are forming at record rates. Powerful technology, such as Google’s application engine, Amazon’s Web services, and Facebook’s authentication technology, is readily available and inexpensive. These building blocks make it easier for tech start-ups to create products and services within a year of being founded. A decade ago, it was pricey to start a company. But in the past few years, with each new breakthrough in Internet and mobile technology, entrepreneurs “can start a company for little money and run it almost anywhere,” says Joe Beninato, CEO of Tello, a free customer-service rating application on the iPhone and iPad. “It used to take the first $5 million to set up the infrastructure,” he says. “Now you can pull out your credit card and spend $5,000 on Amazon Web services.”17 In the United States, entrepreneurship and small business are the engines behind job creation and innovation: ●● ●● Job creation. Jobs created by small businesses give the United States an economic vitality that no other country can claim. The U.S. Small Business Administration reports that small firms accounted for 64 percent of net new jobs created between 1993 and 2011 and about 67 percent of jobs created during the latest recession (from mid-2009 to 2011).18 Yet there is disagreement among researchers over what percentage of new jobs is actually created by small business. Research indicates that the age of a company, more than its size, determines the number of jobs that it creates. Over the past two decades, most new jobs have come from new companies, which include not only small companies, but also new branches of huge, multinational organizations. The total employment from a group of start-ups is highest at the beginning and declines over time as some of the companies decline and close.19 Innovation. Small-business owners typically gain an intimate understanding of their customers, which places them in an ideal position to innovate. Consider the new headset-to-helmet communication system used by NFL football coaches, which was designed by Gubser & Schnakenberg, a small firm in Lincoln, Nebraska, that employs three full-time workers and about 100 part-time audio technicians. The new system uses digital technology that provides crystal-clear sound quality.20 Many large companies such as PepsiCo and snack company Mondelez International are sending teams to work stints at technology start-ups to learn how they innovate rapidly for the mobile world.21 Entrepreneurship expert David Birch traced the employment and sales records of some 9 million companies and found that new and smaller firms have been responsible for 55 percent of the innovations in 362 different industries and 95 percent of all radical innovations.22 Remember This • Entrepreneurship and small business are crucial aspects of the U.S. economy, representing 99 percent of all firms and employing 55 percent of all private-sector employees. • Entrepreneurial activity is booming in other countries, with the rate of female entrepreneurship catching up with that of men in some areas of the world. • Entrepreneurship and small business in the United States is an engine for job creation and innovation. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment Entrepreneurship 188 Part 2 The Environment of Management Who Are Entrepreneurs? The heroes of American business—Henry Ford, Mary Kay Ash, Sam Walton, Oprah Winfrey, Steve Jobs—are almost always entrepreneurs. Entrepreneurs start with a vision. Often they are unhappy with their current jobs and see an opportunity to bring together the resources needed for a new venture. However, the image of entrepreneurs as bold pioneers probably is overly romantic. A survey of the CEOs of the nation’s fastest-growing small firms found that these entrepreneurs could be best characterized as hardworking and practical, with great familiarity with their market and industry.23 Minority-Owned Businesses As the minority population of the United States has grown, so has the number of minority-owned businesses. Consider former veterinarian Salvador Guzman, who moved from Mexico to become a busboy in a friend’s Mexican restaurant in Nashville, Tennessee. Energized by the opportunities to succeed in the United States as an entrepreneur, Guzman started his own restaurant with three partners and a savings of $18,000, joining more than 2.4 million self-employed immigrants in the United States. Now he owns 14 restaurants and two Spanish-language radio stations in Tennessee.24 The number of minority-owned businesses increased by 45.6 percent between 2002 and 2007, to 5.8 million firms, according to the most recent Census data available. That’s more than twice the national rate of all U.S. businesses. These new firms generated $1 trillion in revenue and employed 5.9 million people. Increases in the number of minorityowned businesses range from 60.5 percent for black-owned businesses to 17.9 percent for Native American– and Alaska Native–owned businesses. Hispanic-owned businesses increased by 43.6 percent.25 Exhibit 6.3 summarizes the racial and ethnic composition of business owners in the United States. The types of businesses launched by minority entrepreneurs are also increasingly sophisticated. The traditional minority-owned mom-and-pop retail store or restaurant is being replaced by firms in industries such as financial services, insurance, and online exhibit 6.3 Racial and Ethnic Composition of Small-Business Owners Islander: 0.1% Hispanic: 8.3% Asian: 5.7% Native: 0.9% Black: 7.1% White: 83.4% Note: The survey permitted multiple counts (for example, an owner might be counted as both Hispanic and Black) so figures add up to more than 100 percent. SOURCE: Table A, Comparison of All U.S. Firms and All Respondent Firms by Gender, Ethnicity, Race, and Veteran Status: 2007, Survey of Business Owners (SBO) Summaries of Findings, U.S. Census Bureau http://www.census.gov/econ/sbo/getsof .html?07cb (accessed September 9, 2013). Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 189 Chapter 6 Managing Start-Ups and New Ventures businesses. Several successful Silicon Valley companies have been founded or co-founded by minority entrepreneurs, including textbook-rental start-up Chegg, online dating service Zoosk, and online craft marketplace Etsy. Women-Owned Businesses Female entrepreneurs have been launching new businesses at twice the rate of men for the past three decades. More than 10 million firms, or 29 percent of all businesses, were majority women-owned in 2008 (the most recent data available), according to the Center for Women’s Business Research. Sales of these businesses generated $1.9 million and provided 16 percent of all jobs in a range of industries such as professional and technical services, health care, retail, construction, real estate, and administrative services.26 While these numbers are impressive, the results could be much better. Only 20 percent of women-owned businesses have employees, an area of great growth and opportunity. “The reason most businesses don’t grow is [that women] try to do everything themselves,” claims Nell Merlino, who created the Take Our Daughters to Work campaign. “The most important thing to do is hire people. With 10 million out of work,” she added, “there is an extraordinary labor pool.”27 Women also tend to be more cautious than men about borrowing money, which limits growth opportunities, particularly in high-tech fields.28 Exhibit 6.4 displays the gender composition of business owners in the United States. As the cost of launching technology-related businesses falls, more women are taking a gamble in this competitive market. The market for mobile applications has skyrocketed, for example, so Reg Stettinius decided to invest $100,000 of her own money and develop a new app to solve a recurring problem. Stettinius was frustrated that she couldn’t quickly find a restaurant in Washington, D.C., to entertain out-of-town guests. So she set out to build Venga, an app created for restaurants and bars to alert customers to happy-hour specials, live music, and featured entrees. One of the challenges that Stettinius and her co-founders faced was finding a balance between what restaurants wanted and what consumers would use. “Not only do they need to get to restaurants,” said Elana Fine, director of venture investments at the University of Maryland’s Dingman Center for Entrepreneurship, “but now they need to get to users. And that’s where they have to compete with all the noise that’s around.”29 Traits of Environment 2 Entrepreneurs A number of studies have investigated the characteristics of entrepreneurs and how they differ from successful managers in established organizations. Some suggest Equally owned by male and female: 17% exhibit 6.4 Gender Composition of Small-Business Owners Female-owned businesses: 28.7% Male-owned businesses: 51.3% SOURCE: 2007 Survey of Business Owners Summaries of Findings Survey of Business Owners—Women-Owned Firms: 2007, U.S. Census Bureau, http://www.census.gov/econ/sbo/getsof.html?07women (accessed September 9, 2013). Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 190 Part 2 The Environment of Management exhibit Characteristics of Entrepreneurs 6.5 Autonomy Entrepreneurial Sacrifice Locus of Control Entrepreneurial Personality High Energy Self-Confidence Need to Achieve SOURCES: Adapted from Leigh Buchanan, “The Motivation Matrix,” Inc., March 2012, www.inc.com/magazine/201203 /motivation-matrix.html (accessed August 20, 2012); R. P. Vecchio, “Entrepreneurship and Leadership: Common Trends and Common Threads,” Human Resource Management Review 13 (2003): 303–327; and Charles R. Kuehl and Peggy A. Lambing, Small Business: Planning and Management (Ft. Worth, TX: Dryden Press, 1994), p. 45. that entrepreneurs in general want something different from life than do traditional managers. Entrepreneurs seem to place high importance on being free to achieve and maximize their potential. Some 40 traits are identified as being associated with entrepreneurship, but 6 have special importance.30 These characteristics are illustrated in Exhibit 6.5. Autonomy Paul Bradbury/OJO Images/Jupiter Images In a survey of 2,000 entrepreneurs, the desire for autonomy was the primary motivator for pursuing an entrepreneurial life. Entrepreneurs driven by the desire for autonomy cherish the freedom of making their own decisions about their business. Because of this desire for independent planning Concept Connection and decision making, these entrepreneurs may consider flying solo, without partners or significant investors. But flying solo has drawbacks. It may limit a firm’s growth and result in a smaller-scale business.31 For start-ups to succeed in the long run, a founder may have to forego autonomy and allow someone else with a different set of managerial skills to lead the company into the next phase of growth. “When you’re facing that tradeoff, you have to strike a stark balance. You’re going to have to give up something dear to you in order to get something that is even more dear to you,” said Noam Wasserman, author of The Founder’s Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup.32 Sometimes this means giving up the autonomy that motivated an Many people are motivated to start their own businesses by entrepreneur to start a business in the first place. a desire for autonomy—meaning the freedom to work the way they want to work, under the conditions they choose for themselves—or by a desire for power. But in order for an entrepreneur to be successful, he or she needs to have a number of other important personal traits, such as unflagging enthusiasm, commitment, and self-confidence. Entrepreneurs are also typically comfortable with risk and ambiguity. Entrepreneurial Sacrifice Another common trait among entrepreneurs is the ability to persevere and stay positive after long periods of sacrifice or struggle. Most entrepreneurs are willing to give up valued aspects of their lives, such as time and money, for the sake of Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 191 starting their own business. Those who succeed are also able to keep going and remain optimistic in the face of ongoing sacrifices. “I wish I could tell you how many of your children’s birthdays you’ll miss,” says entrepreneur Andy Hayes. “I wish I could warn you about how much overconsumption of caffeine you’ll have, and how many nights you won’t sleep because you’re worried about paying your mortgage. . . . What I can tell you is that no matter how much sacrifice is required, I feel it is always worth it.”33 Kurt Varner, who was found by a reporter for Inc. magazine living in his car in Palo Alto, California, knows what Hayes is talking about. Varner needed to be in Silicon Valley to try to sell his idea for a mobile app that he is calling Daily Toaster, find a possible co-founder, and maybe even locate some seed money. But his wife couldn’t leave her job teaching third grade until the end of the school year. Varner says he misses his wife profoundly, but the struggles are worth it to realize his dream.34 In another example of entrepreneurial sacrifice, two surfing buddies endured years of financial struggle as they built a new microbrewery. “When you reach an obstacle, turn it into an opportunity. You have the choice. You can overcome and be a winner, or you can allow it to overcome you and be a loser. The choice is yours and yours alone.” —Mary Kay Ash, American businesswoman and founder of Mary Kay Cosmetics Joel Elliott and Rich Marcello jumped at the idea of starting a microbrewery called Strand Brewing Company in Southern California, where rising demand for craft beers was creating opportunity. With no money or business experience, the two surfing buddies borrowed money from relatives and friends and maxed out their own credit cards.They built their brewery in a small, 1,000-foot warehouse and used the only fermenters they could afford—small ones, each capable of producing seven 31-gallon barrels. Marcello worked another job from 5 a.m. to 1 p.m., which freed up his afternoons, nights, and weekends for Strand. Money was so tight that they delivered kegs in Marcello’s 1998 Chrysler van to avoid the expense of bottling or canning. When they ran out of money, Elliott’s uncle gave them his retirement funds.The two friends worked grueling hours: 100-hour workweeks for three years, without vacation or pay. Elliott and Marcello persevered under pressure and ultimately reaped rewards for their years of sacrifice. As their customer base grew, the small fermenters couldn’t produce enough beer for the brewery to survive. In 2010, they went back to friends and relatives and asked for more money to expand. With it, they bought three 15-barrel fermenters for about $12,000 each. It was a smart purchase: by the middle of 2011, the number of accounts exceeded 100 and the brewery was nearing capacity again. Strand raised another $300,000 for a second expansion. Today, the partners are drawing salaries, and Elliott predicts that they will repay all loans within 14 months. These entrepreneurs devoted long hours and incurred mounting debt during the start-up phase of Strand Brewing Company, but they are now enjoying the taste of success.35 Innovative Way Strand Brewing Company High Energy A business start-up requires great effort. A survey of small-business owners by Staples found that 43 percent of small-business owners work more than a regular 40-hour week, 31 percent report working during holidays, and 13 percent say that they regularly work more than 80 hours a week.36 High levels of passion also help entrepreneurs overcome inevitable obstacles and traumas.37 You can recognize entrepreneurial passion in people by their unwavering belief in a dream, intense focus, and unconventional risk taking. Kurt Varner, mentioned previously, is willing to live in his car to achieve his dreams for Daily Toaster, a mobile app for chronic oversleepers that incorporates an alarm clock with a voice greeting that informs you of the date, temperature, traffic conditions, daily appointments, and so forth. Varner quit a goodpaying job as a test-flight-engineer at Edwards Air Force Base because, he says, “I wanted to do something I was passionate about.”38 Are you an entrepreneur in the making? Do you have the persistence to endure setbacks and disappointments? Review your responses in the opening questionnaire to assess your potential to start and manage your own business. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment Chapter 6 Managing Start-Ups and New Ventures 192 Part 2 The Environment of Management Need to Achieve Most entrepreneurs have a strong need to achieve, which means that people are motivated to excel and pick situations in which success is likely.39 People who have high achievement needs like to set their own goals, which are moderately difficult. Easy goals present no challenge; unrealistically difficult goals cannot be achieved. Intermediate goals are challenging and provide great satisfaction when achieved. High achievers also like to pursue goals for which they can obtain feedback about their success. “I was very low and I had to achieve something,” recalls Harry Potter creator and billionaire author J. K. Rowling in describing how and why she kept trying after repeated rejections.40 Self-Confidence People who start and run a business must act decisively. They need confidence about their ability to master the day-to-day tasks of the business. They must feel sure about their ability to win customers, handle the technical details, and keep the business moving. Entrepreneurs also have a general feeling of confidence that they can deal with anything in the future; complex, unanticipated problems can be handled as they arise. Internal Locus of Control Few situations present more uncertainty than starting a new business. Entrepreneurs have to be highly self-motivated and believe that they are “masters of their own fate.” A person’s locus of control defines whether he or she places the primary responsibility within the self or on outside forces.41 Most successful entrepreneurs believe that their actions determine what happens to them, which means they have a high internal locus of control. People who believe that outside forces determine what happens to them have a high external locus of control. One entrepreneur who reflects a strong internal locus of control is Chris Hughes, a co-founder of Facebook and creator of MyBarackObama.com. Based on his background, Hughes wasn’t likely to attend an Ivy League school, but he set out while he was still in high school to do just that. Without telling his parents, he began researching and applying to various boarding schools. Eventually he was offered a generous financial aid package from Phillips Academy in Andover, Massachusetts. A few years later, he left there with a scholarship to Harvard.42 These traits offer an insightful but imprecise picture of the entrepreneur. Successful entrepreneurs come in all ages, from all backgrounds, and they have various combinations of personality traits and other characteristics. No one should be discouraged from starting a business because he or she doesn’t fit a specific profile. One review of small business suggests that the three most important traits of successful entrepreneurs, particularly in a turbulent environment, are realism, flexibility, and passion. Even the most realistic entrepreneurs tend to underestimate the difficulties of building a business, so they need flexibility and a passion for their idea to survive the hurdles.43 Remember This • Entrepreneurs often have backgrounds, demographic characteristics, and personalities that distinguish them from successful managers in established organizations. • One survey suggests that the desire for autonomy is the primary motivator for people to pursue entrepreneurship. • Characteristics common to entrepreneurs include the ability to persevere through sacrifice and struggle, a high energy level, self-confidence, a need to achieve, and a strong internal locus of control. • The need to achieve means that entrepreneurs are motivated to excel and pick situations in which success is likely. • Locus of control defines whether a person places the primary responsibility for what happens to him or her within the self (internal locus of control) or on outside forces (external locus of control). • Chris Hughes, a co-founder of Facebook and creator of MyBarackObama.com, illustrates a high internal locus of control. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 193 Chapter 6 Managing Start-Ups and New Ventures Social Entrepreneurship Environment 2 Citizen Schools As discussed in Chapter 5, today’s consumers have a growing expectation that organizations will operate in socially responsible ways. In response, a new breed of business is emerging that is motivated to help society solve all types of social problems, including environmental pollution, global hunger, and deaths from treatable diseases. In many ways, these businesses function like traditional businesses, but their primary focus is on providing social benefits, not maximizing financial returns. Social entrepreneurship focuses primarily on creating social value by providing solutions to social problems, with a secondary purpose Concept Connection of generating profit and returns.44 Social entrepreneurs Eric A well-known social entrepreneur Schwartz and Ned Rimer is Muhammad Yunus, who founded created Citizen Schools to reach out to middle school Grameen Bank. Yunus pioneered the students, pictured here, with concept of lending small amounts after-school programs that of money, called microcredit, to small include hands-on apprenticeships businesses in poverty-stricken villages taught by volunteer professionals. The apprentices create actual in India. By 2006, when Yunus won products, ranging from solar cars the Nobel Peace Prize, the Grameen to well-managed stock portfolios. Bank had outstanding loans to nearly The goal is to give students the 7 million poor people in 73,000 vilskills and motivation to do well in their academic and personal lives. lages in Bangladesh. The Grameen One reason why the organization model has expanded into more than is so successful is that it is run 100 countries and helped millions of on solid business principles, people rise out of poverty.45 with a well-honed strategy and growth plan that includes Another good example of social concrete objectives and specific entrepreneurship is Solar Electric performance measures. Light Company (SELCO), which sells and services solar electric systems in areas of India that don’t have Star Power Jessica Alba is not the first movie beauty lured by a desire to find solutions to social problems, but she may be the first to start a company focused on a problem that many new mothers are concerned with: How to have healthy baby products that also assure a healthy environment. While researching healthy-baby issues during her own pregnancy, Alba read Christopher Gavigan’s book Healthy Child, Healthy World. Concerned by Gavigan’s reports on toxin levels in baby products, Alba (in her own words) hounded the author, urging him to join forces with her in the creation of ecofriendly baby care products. The duo launched The Honest Company with a flagship product necessary Green Power to every new mom—the disposable diaper. Independent testing demonstrated a 33 percent increase in diaper absorbency through a natural combination of wheat, corn, and wood fluff from sustainable forests, appealing to eco-conscious consumers. The new diapers are also 85 percent biodegradable, right down to the addition of “green tab” fasteners. Today, The Honest Company offers a variety of products aimed at helping children grow up in a world free of toxins and carcinogens. Source: “The 100 Most Creative People in Business 2012: #17 Jessica Alba,” Fast Company (June 2012): 96–97; and “About Us: Health and Sustainability Standards,” The Honest Company Web site, https://www.honest.com/about -us/health-and-sustainability (accessed October 2, 2012). Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 194 Part 2 The Environment of Management access to reliable electricity. SELCO assembles solar home kits using components made exclusively for them by Indian manufacturers and uses a network of local sales and service centers. It helps people finance their purchase of a system by partnering with rural banks, leasing companies, and microfinancing organizations. The strategy enables SELCO to provide clean, reliable, good-quality lighting and electricity at a monthly price that is comparable to traditional, less effective sources.46 In the United States, several states have adjusted their incorporation laws to create a new corporate structure known as a “benefit corporation” for entrepreneurs who want to include a strong social or environmental component to their for-profit business. The new form provides legal protection for entrepreneurs to consider the local community in corporate decisions, not just shareholders. More than 200 for-profit businesses, from microbrewers to outdoor-clothing maker Patagonia, have converted to benefit corporations in recent years.47 Remember This • A social entrepreneur is an entrepreneurial leader who is committed to both good business and changing the world for the better. • Social entrepreneurs are creating new business models that meet critical human needs and resolve important problems unsolved by current economic and social institutions. • Social entrepreneurship combines the creativity, business smarts, passion, and work of the traditional entrepreneur with a social mission. Launching an Entrepreneurial Start-Up Whether one starts a nonprofit organization, a socially oriented business, or a traditional for-profit small company, the first step in pursuing an entrepreneurial dream is to come up with a viable idea and then plan like crazy. Once someone has a new idea in mind, a business plan must be drawn and decisions must be made about legal structure, financing, and basic tactics, such as whether to start the business from scratch and whether to pursue international opportunities from the start. Starting with an I dea To some people, the idea for a new business is the easy part. They do not even consider entrepreneurship until they are inspired by an exciting idea. Other people decide that they want to run their own business and set about looking for an idea or opportunity. Exhibit 6.6 exhibit 6.6 Sources of Entrepreneurial Motivation and New Business Ideas Reasons for Starting a Business Joined Family Business 41% To Control My Future 36% 27% 25% To Be My Own Boss To Fulfill a Dream 5% Downsized or Laid Off Source of New Business Ideas In-Depth Understanding of Industry or Profession 37% Market Niche Spotted 36% 7% Brainstorming 4% Copying Someone Else 4% Hobby 11% Other SOURCE: John Case, “The Rewards,” Inc. (May 15, 2001): 50–51; and Leslie Brokaw, “How to Start an Inc. 500 Company,” Inc. (October 15, 1994): 51–65. Copyright 1994 and 2001 by Mansueto Ventures LLC. Reproduced with permission of Mansueto Ventures LLC. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 195 Chapter 6 Managing Start-Ups and New Ventures shows the most important reasons that people start a new business and the source of new business ideas. Note that 37 percent of business founders got their idea from an indepth understanding of the industry, primarily because of past job experience. Interestingly, almost as many—36 percent—spotted a market niche that wasn’t being filled.48 An example is Spanx founder Sara Blakely, who was eagerly looking for a new business idea while working full time selling office equipment. “I had been thinking about a product I could come up with on my own,” says Blakely. “I liked to sell and I was good at it. But I [wanted] to sell something that I was really passionate about.” While trying to find some figureflattering hosiery to wear under white pants, she came up with the idea for a new business. She created Spanx, a footless, body-shaping pantyhose that skyrocketed to success after Oprah Winfrey selected the product to be featured on the popular “favorite things” episode of her TV show. Today, Spanx has more than 100 employees and products that include swimwear, pants, skirts, and underwear.49 The trick for entrepreneurs is to blend their own skills and experience with a need in the marketplace. Acting strictly on one’s own skills may produce something that no one wants to buy. On the other hand, finding a market niche that one does not have the ability to fill doesn’t work either. Both personal skill and market need typically must be present. Writing the Environment 2 Business Plan Once an entrepreneur is inspired by a new business idea, careful planning is crucial. A business plan is a document specifying the business details prepared by an entrepreneur prior to opening a new business. Planning forces the entrepreneur to think carefully through the issues and problems associated with starting and developing the business. Most entrepreneurs have to borrow money, and a business plan is absolutely critical for persuading lenders and investors to participate in the business. Studies show that small businesses with a carefully thought-out, written business plan are much more likely to succeed than those without one.50 To attract the interest of venture capitalists or other potential investors, the entrepreneur should keep the plan crisp and compelling. The details of a business plan may vary, but successful business plans generally share several characteristics. They typically do the following:51 ●● ●● ●● ●● ●● ●● ●● ●● ●● ●● Demonstrate a clear, compelling vision that creates an air of excitement. Provide clear and realistic financial projections. Profile potential customers and the target market. Include detailed information about the industry and competitors. Provide evidence of an effective entrepreneurial management team. Pay attention to good formatting and clear writing. Keep the plan short—no more than 50 pages. Highlight critical risks that may threaten business success. Spell out the sources and uses of start-up funds and operating funds. Capture the reader’s interest with a killer summary. Starting a business is a rewarding and complex process that starts with good planning, preparation, and insight. A well-crafted business plan summarizes the road map for success. As the business begins to grow, however, the entrepreneur should be prepared to handle common pitfalls, as described in this chapter’s “Manager’s Shoptalk.” “The first purpose of the business plan is to convince yourself that it’s an idea you really want to do. If you’re not convinced, you’ll never be able to convince anyone else.” —Maxine Clark, founder and CEO of Build-A-Bear Workshop Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 196 Part 2 The Environment of Management Manager ’s Shoptalk Why Start-Ups Fail S mall businesses face many challenges as they navigate through today’s slowly recovering economy and confront issues that jeopardize their success, such as weak consumer confidence and tougher access to credit. It’s no wonder that small business failure rates increased by 40 percent from 2007 to 2010. To keep a small business running successfully, an entrepreneur should know how to avoid potential land mines that can knock a business off course. While it is impossible to avoid all risks, a savvy entrepreneur will be alert to the most frequent reasons small business ventures fail. • Poor management. Many small-business owners lack the necessary business skills to manage all areas of their business, such as finance, purchasing, inventory, sales, production, and hiring. When Jay Bean founded sunglassesonly.com, he had no experience managing inventory. “Having inventory requires you to deal with a different set of complex issues, including theft control,” he said. Bean’s sales plummeted during the economic recession, and he closed the business in November 2010, selling the assets at a loss. • Sloppy accounting. Financial statements are the backbone of a small business, and owners need to understand the numbers to control the business. The income statement and balance sheet help diagnose potential problems before they become fatal. It’s also important to understand the ratio of sales to expenses that will result in profitability. Managing cash flow is another important role of the small-business owner. Businesses go through cycles, and smart managers have a cash cushion that helps them recover from the inevitable bumps. • No Web site. Today, every business needs a professional, well-designed Web site. According to the U.S. Department of Commerce, e-commerce sales totaled $225.5 billion in 2012. The key to a successful Web site is to make it easy for users to navigate. Wesabe, a personal finance site, helped consumers budget their money and make smart buying decisions. With 150,000 members in the first year, the co-founders were ecstatic. A new competitor, Mint.com, launched a Web site with a better design and a more memorable name. Within three months, Mint had 300,000 users and $17 million in venture financing. Wesabe was unable to compete and closed its site soon after. “We wanted to help people,” said Wesabe co-founder Marc Hedlund, “but [our Web site made] it too much work to get that help.” • Operational mediocrity. An important role of the entrepreneur is to set high standards in essential areas such as quality control, customer service, and the company’s public image. Most businesses depend on repeat and referral business, so it’s important to create a positive first impression with customers. Franchisors often assist in providing high-quality products and services, reducing some of the stress entrepreneurs can face. Immigrant Lyudmila Khonomov pursued her American dream by opening a Subway restaurant in Brooklyn. “You don’t have to prepare the foods from scratch,” she said. Subway takes the guesswork out of preparing high-quality sandwiches in a consistent way. • Fear of firing. Firing an employee is uncomfortable and difficult, but if business owners plan to outperform competitors, it’s important to build and maintain an excellent staff. Unfortunately, it’s very easy to keep mediocre employees around, especially those who are nice and loyal. However, it will hurt the business in the long run. Ask yourself, “Would I be relieved if anyone on my team quit tomorrow?” If the answer is yes, you may have a problem. Sources: Patricia Schaefer, “The Seven Pitfalls of Business Failures and How to Avoid Them,” BusinessKnow-How.com, April 2011, www.businessknowhow.com /startup/business-failure.htm (accessed August 14, 2012); Jay Goltz, “You’re the Boss: The Art of Running a Small Business,” The New York Times, January 5, 2011, http://boss.blogs.nytimes.com/2011/01/05/top-10-reasons-small-businesses -fail/ (accessed August 14, 2012); Eilene Zimmerman, “How Six Companies Failed to Survive 2010,” The New York Times, January 5, 2011, www.nytimes .com/2011/01/06/business/smallbusiness/06sbiz.html (accessed August 14, 2012); “The State of Small Businesses Post Great Recession: An Analysis of Small Businesses Between 2007 and 2011,” Dun & Bradstreet, May 2011, www.dnbgov .com/pdf/DNB_SMB_Report_May2011.pdf (accessed August 14, 2012); and Adriana Gardella, “Advice From a Sticky Web Site on How to Make Yours the Same,” The New York Times, April 13, 2011, www.nytimes.com/2011/04/14 /business/smallbusiness/14sbiz.html (accessed August 14, 2012). Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Chapter 6 Managing Start-Ups and New Ventures Choosing a 197 Legal Structure Before entrepreneurs begin a business, and perhaps again as it expands, they must choose an appropriate legal structure for the company. The three basic choices are proprietorship, partnership, or corporation. Sole Proprietorship Partnership A partnership is an unincorporated business owned by two or more people. Partnerships, like proprietorships, are relatively easy to start. Two friends may reach an agreement to start a graphic arts company. To avoid misunderstandings and to make sure the business is well planned, it is wise to draw up and sign a formal partnership agreement with the help of an attorney. The agreement specifies how partners are to share responsibility and resources and how they will contribute their expertise. The disadvantages of partnerships are the unlimited liability of the partners and the disagreements that almost always occur among strong-minded people. A poll by Inc. magazine illustrated the volatility of partnerships. According to the poll, 59 percent of respondents considered partnerships a bad business move, citing reasons such as partner problems and conflicts. Partnerships often dissolve within five years. Respondents who liked partnerships pointed to the equality of partners (sharing of workload and emotional and financial burdens) as the key to a successful partnership.52 Corporation A corporation is an artificial entity created by the state and existing apart from its owners. As a separate legal entity, the corporation is liable for its actions and must pay taxes on its income. Unlike other forms of ownership, the corporation has a legal life of its own; it continues to exist regardless of whether the owners live or die. And the corporation, not the owners, is liable if the company gets sued. Thus, continuity and limits on owners’ liability are two principal advantages of forming a corporation. For example, a physician can form a corporation so that liability for malpractice will not affect his or her personal assets. The major disadvantage of the corporation is that it is expensive and complex to do the paperwork required to incorporate the business and to keep the records required by law. When proprietorships and partnerships are successful and grow large, they often incorporate to limit liability and to raise funds through the sale of stock to investors. Arranging Financing Most entrepreneurs are particularly concerned with financing the business. A few types of businesses can still be started with a few thousand dollars, but starting a business usually requires coming up with a significant amount of initial funding. An investment is required to acquire labor and raw materials, and perhaps a building and equipment as well. Many entrepreneurs rely on their own resources for initial funding. According to the Ewing Marion Kauffman Foundation, 70 percent of entrepreneurs used their own savings Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment A sole proprietorship is defined as an unincorporated business owned by an individual for profit. Proprietorships make up the majority of businesses in the United States. This form is popular because it is easy to start and has few legal requirements. A proprietor has total ownership and control of the company and can make all decisions without consulting anyone. However, this type of organization also has drawbacks. The owner has unlimited liability for the business, meaning that if someone sues, the owner’s personal as well as business assets are at risk. Also, financing can be harder to obtain because business success rests on one person’s shoulders. 198 Part 2 The Environment of Management exhibit 6.7 100% Sources of Start-Up Capital for Entrepreneurs 80% 60% 40% Venture capital al Lines of creditt Bank loanss Loans from friends,, family, or businesss associatess 0% Self-financed d from savings orr credit cardss 20% SOURCE: Jim Melloan, “The Inc. 5000,” Inc. (September 1, 2006): 187. Copyright 2006 by Mansueto Ventures LLC. Reproduced with permission of Mansueto Ventures LLC. as the primary source of initial funding.53 In addition, entrepreneurs often have to mortgage their homes, depend on credit cards, borrow money from a bank, or give part of the business to a venture capitalist. Exhibit 6.7 summarizes the most common sources of start-up capital for entrepreneurs. The financing decision initially involves two options—whether to obtain loans that must be repaid (debt financing) or whether to share ownership (equity financing). Chipotle Mexican Grill founder, chairman, and CEO Steve Ells used both debt financing and equity financing when he launched his “quick gourmet” restaurant chain. An $85,000 loan from his father made the first Denver restaurant possible. Later, Ells borrowed more from his father, took out an SBA loan, and raised $1.8 million from friends and private investors. Eventually, the chain received equity financing: first from McDonald’s, and later from the stock that Chipotle issued when it went public. Ironically, Ells’s main reason for starting Chipotle was to generate cash to finance an upscale restaurant. With Chipotle’s success, he no longer has any plans to open that fancy restaurant. Jeff Kowalsky/Bloomberg/Getty Images Concept Connection Debt Financing Borrowing money that has to be repaid at a later date to start a business is referred to as debt financing. One common source of debt financing for a start-up is to borrow from family and friends. Increasingly, entrepreneurs are using their personal credit cards as a form of debt financing. Another common source is a bank loan. Banks provide some 25 percent of all financing for small business. Sometimes entrepreneurs can obtain loans from a finance company, wealthy individuals, or potential customers. Another form of loan financing is provided by the Small Business Administration (SBA). Staples, which began in 1986 with one office supply store in Brighton, Massachusetts, got its start toward rapid growth with the assistance of SBA financing. Today, Staples is the world’s largest office products company, with 90,000 employees, $29 billion in sales, and a presence in 26 countries.54 SBA financing is especially helpful for people without substantial assets, providing an opportunity for single parents, Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 199 Chapter 6 Managing Start-Ups and New Ventures Ne w Manager Self-Test Perceived Passion When making a formal presentation, I would: 1. Use energetic body movements to act out the idea. Mostly True Mostly False 9. Make certain the presentation is thoughtful and in depth. 10. Cite facts and examples to support my points and arguments. 2 Environment Instructions: An entrepreneur starting a business often has to make presentations to investors in order to raise money. Respond to the following statements about how you would normally make a persuasive presentation to investors for a business you are starting. Answer whether each statement is Mostly True or Mostly False for you. Scoring and Interpretation: This questionnaire was developed to measure the persuasiveness of presentations to venture capitalists by entrepreneurs in an effort to obtain investment money. Two aspects of presentation are measured here—passion and preparedness. Give yourself one point for each Mostly True answer. 2. Show animated facial expressions. Passion: Items 1–5 score _____. 3. Use a lot of gestures. Preparedness: Items 6–10 score _____. 4. Talk with varied tone and pitch. 5. Dramatize my excitement. 6. Point out explicitly the relationship between the topic and its broader context. 7. Make sure that my content has real substance. 8. Confirm that the presentation is coherent and logical. The research showed consistently that preparedness, not passion, had the most positive impact on decisions to invest money with entrepreneurs. Thus, a higher score on preparedness is more important for an effective presentation to investors than is a high score on presentation passion. Compare your scores to other students. Why do you think preparedness has more impact than passion on potential investors? Source: Based on Xiao-Ping Chen, Xin Yao, and Suresh Kotha, “Entrepreneur Passion and Preparedness in Business Plan Presentations: A Persuasion Analysis of Venture Capitalists’ Funding Decisions,” Academy of Management Journal 52, no. 1 (2009): 199–214. minority group members, and others with a good idea but who might be considered high risk by a traditional bank. The percentage of SBA loans to women, Hispanics, African Americans, and Asian Americans has increased significantly in recent years.55 Equity Financing Any money invested by owners or by those who purchase stock in a corporation is considered equity funds. Equity financing consists of funds that are invested in exchange for ownership in the company. A typical source of equity financing for businesses with high potential is through angel financing. Angels are wealthy individuals, typically with business experience and contacts, who believe in the idea for the start-up and are willing to invest their personal funds to help the business get started. Significantly, many angels also provide How effective would you be at pitching a new business idea to potential investors? You can get an idea by completing the “New Manager Self-Test.” Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 200 Part 2 The Environment of Management advice and assistance as the entrepreneur is developing the company. A growing trend is angel investment services over the Web, such as AngelList, SecondMarket, FundersClub, and MicroVentures. Investors can click a button to commit a certain amount of funds to a new venture directly from their bank accounts, without ever meeting or even talking to any of the founders. “It’s almost as easy as the Amazon one-click checkout,” said Adam Winter, who recently used AngelList to commit $10,000 to a Silicon Valley start-up that developed a roving teleconferencing robot.56 A venture capital firm is a group of companies or individuals that invests money in new or expanding businesses for ownership and potential profits. Venture capitalists are particularly interested in high-tech businesses such as biotechnology, innovative online ventures, or telecommunications because they have the potential for high rates of return on investment.57 Even online retailers can be attractive to venture capitalists, as Sophia Amoruso learned with her Nasty Gal venture. Innovative Way Nasty Gal Hot Topic It sounds like a porn site, which could be one reason that designers and high-end brands gave Sophia Amoruso the cold shoulder until her Nasty Gal fashion empire started making tons of money. Amoruso started Nasty Gal in 2006, when she was 22 years old, as an eBay page selling women’s vintage clothing. Six years later, NastyGal.com was selling $100 million in offbeat clothing and accessories. Amoruso soon learned that selling over eBay wasn’t going to help her achieve her vision. She recruited a friend from junior high to build a Web page and set up social media pages to reach out to fans of brands like the music and fashion magazine Nylon, which appeals to a fierce aesthetic vibe. She challenged people on social media to come up with titles for products and gave gift cards to the winners. Soon people were posting pictures of themselves in their best Nasty Gal finds. Constant communication with customers built a loyal following. By 2010, venture capital firms caught wind of Nasty Gal, which had been making money since day 1. By 2012, Amoruso was willing to start meeting with some suitors, and in 2013, she agreed to give venture capitalist firm Index Ventures a piece of the equity in exchange for $49 million. NastyGal.com attracts more than 6 million visitors a month and has a high conversion rate (turning browsers into buyers). “It speaks to an engaged audience,” said Sucharita Mulpuru, a Forrester analyst. “They’ve figured out the marketing tool. That’s the real story.”58 Unlike Sophia Amoruso, who had venture capitalists courting her, most entrepreneurs have to shop their idea around and try to attract funding. One popular option today is called crowdfunding, which is a way of raising capital by receiving small amounts of money from a large number of investors, usually through social media and the Internet.59 Practically anyone with an idea or project can use their PC, laptop, or smartphone to solicit funds to support its development or expansion. The Jumpstart Our Business Startups ( JOBS) Act, signed into law by President Barack Obama in April 2012, opened the door for this type of fundraising from a wide pool of small investors who are not burdened with restrictions. The law allows businesses to raise money from investors in exchange for equity in the company and allows nonaccredited investors (like relatives) to sink their own cash into start-ups.60 Crowdfunding platforms such as Kickstarter, SeedInvest, and CircleUp are popping up all over the Internet to facilitate the process. Unlike the angel investing sites, which typically require at least a $1,000 investment, anyone can kick in a few dollars and get a small piece of equity in a start-up using crowdfunding. One of the most successful crowdfunding platforms is Kickstarter, which began as a way for people to raise money for quirky projects like offbeat documentaries and pop-up wedding chapels. Director Rob Thomas recently used Kickstarter to raise more than $5 million to make a movie of the popular Veronica Mars book and television series.61 Kickstarter has expanded to include computer and video game production and innovative new gadgets. Alex Thomas, Arnie Jorgensen, and John Watson, co-founders Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 201 Chapter 6 Managing Start-Ups and New Ventures of computer-game studio Stoic, were hoping to raise $100,000 for a new Viking-themed game called The Banner Saga. They ended up getting pledges of more than $700,000 from gaming enthusiasts around the world during their Kickstarter campaign. Moreover, by giving supporters access to early versions of the game, they got valuable advice and information on how to improve the product.62 Remember This • The two most common sources of new business ideas come from a thorough understanding of an industry, often derived from past job experience, and identifying a market niche. • Prior to opening a business, an entrepreneur should prepare a business plan, a document specifying the details of the business. • Businesses with carefully written business plans are more likely to succeed than those without such plans. • An unincorporated for-profit business owned by an individual is called a sole proprietorship. • A partnership is formed when two or more people choose to own an unincorporated business. • A corporation is an artificial entity created by the state and existing apart from its owners. Tactics for Becoming a • Debt financing involves borrowing money from friends, family, or a bank, which has to be repaid at a later date, in order to start a business. • Equity financing consists of funds that are invested in exchange for ownership in the company. • Angel financing occurs when a wealthy individual who believes in the idea for a start-up provides personal funds and advice to help the business get started. • A venture capital firm is a group of companies or individuals that invests money in new or expanding businesses for ownership and potential profits. • Crowdfunding is a way of raising capital that involves getting small amounts of money from a large number of investors, usually using social media or the Internet. Business Owner Aspiring entrepreneurs can become business owners in several different ways. They can start a new business from scratch, buy an existing business, or start a franchise. Another popular entrepreneurial tactic is to participate in a business incubator. Start a New Business One of the most common ways to become an entrepreneur is to start a new business from scratch. This approach is exciting because the entrepreneur sees a need for a product or service that has not been filled before and then sees the idea or dream become a reality. Sara and Warren Wilson, co-founders of the Snack Factory, built a $42 million business by coming up with new, snack-sized versions of traditional foods. Together, they dreamed up the concept of bagel chips, which are flat, crunchy chips made from bagels. “We didn’t just daydream ideas; we figured out a way to make them happen,” said Warren Wilson. After selling Bagel Chips to Nabisco in 1992, the dream continued, and they went on to create pita chips and pretzel chips. “As with our two previous businesses, we built Pretzel Chips little by little and with great attention to detail and care,” he said.63 The advantage of starting a business is the ability to develop and design the business in the entrepreneur’s own way. The entrepreneur is solely responsible for its success. A potential disadvantage is the long time that it can take to get the business off the ground and make it profitable. The uphill battle is caused by the lack of established clientele and the many mistakes made by someone new to the business. Moreover, no matter how much planning is done, a start-up is risky, with no guarantee that the new idea will work. Some entrepreneurs, especially in high-risk industries, develop partnerships with established Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Environment 2 202 Part 2 The Environment of Management companies that can help the new company get established and grow. Others use the technique of outsourcing—having some activities handled by outside contractors—to minimize the costs and risks of doing everything in-house.64 How motivated are you to keep working toward a goal despite setbacks? The answer may reveal your entrepreneurial potential. For a better assessment, complete the “Experiential Exercise” on pages 206–207. Buy an Existing Business Because of the long start-up time and the inevitable mistakes, some entrepreneurs prefer to reduce risk by purchasing an existing business. This direction offers the advantage of a shorter time to get started and an existing track record. The entrepreneur may get a bargain price if the owner wishes to retire or has other family considerations. Moreover, a new business may overwhelm an entrepreneur with the amount of work to be done and procedures to be determined. An established business already has filing systems, a payroll tax system, and other operating procedures. Potential disadvantages are the need to pay for goodwill that the owner believes exists and the possible existence of ill will toward the previous business. In addition, the company may have bad habits and procedures or outdated technology, which may be why the business is for sale. Buy a Franchise Franchising is a business arrangement where a firm (franchisor) collects upfront and ongoing fees in exchange for individuals or other firms (franchisees) to offer products and services under its brand name and using its processes.65 The franchisee invests his or her money and owns the business but does not have to develop a new product, create a new company, or test the market. Exhibit 6.8 lists some of the fastest-growing franchises, including the type of business, the number of outlets worldwide, and the total estimated start-up costs. The powerful advantage of a franchise is that management help is provided by the owner. Franchisors provide an established name and national advertising to stimulate local demand for the product or service. For example, Dunkin’ Donuts supports its franchisees exhibit 6.8 Some of Today’s FastestGrowing Franchises Franchise Type of Business Number of Locations Total StartUp Cost Subway Submarine sandwiches 39,767 $85.7K–262.85K Jan-Pro Franchising Int’l. Inc. Commercial cleaning 11,146 $3.15K–50.91K 7-Eleven Inc. Convenience store 47,298 $30.8K–1.5M Vanguard Cleaning Systems Commercial cleaning 2,696 $9.85K–35.83K Liberty Tax Service Tax preparation 4,520 $56.8K–69.9K Chester’s Quick-service chicken 1,117 $4.63K–348.12K Jazzercise Inc. Dance fitness classes, apparel, and accessories 8,543 $4.28K–76.5K Jimmy John’s Gourmet Sandwich Shops Gourmet sandwiches 1,682 $300.5K–489.5K Dunkin’ Donuts Coffee, doughnuts, baked goods 10,464 $310.25K–1.77M Anago Cleaning Systems Commercial cleaning 2,445 $11.19K–66.85K SOURCE: “2013 Fastest-Growing Franchise Rankings,” Entrepreneur, http://www.entrepreneur.com/franchises/rankings /fastestgrowing-115162/2013,-1.html (accessed September 25, 2013). Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. with recipes, employee training, and ongoing marketing support in exchange for a franchising fee of between $40,000 to $80,000 and an ongoing royalty fee of 5.9 percent.66 Potential disadvantages are the lack of control that occurs when franchisors want every business managed in exactly the same way. In some cases, franchisors dictate the prices of products or require franchisees to purchase expensive equipment to support new product offerings. Vince Eupierre, a 71-year-old immigrant from Cuba, owns 34 Burger King franchises in Southern California and employs 2,500 workers. As part of his franchising agreement with Burger King, he was required to purchase $1.3 million in smoothie stations and new freezers when Burger King added smoothies and frappés to its menu. Facing declining sales due to the economy, the extra expense was tough to swallow.67 In addition, franchises can be expensive, and the high start-up costs are followed with monthly payments to the franchisor that can run from 2 percent to 15 percent of gross sales.68 Participate in a Business Incubator An attractive option for entrepreneurs who want to start a business from scratch is to join a business incubator, which typically provides shared office space, management support services, and management and legal advice to entrepreneurs. Incubators also give entrepreneurs a chance to share information with one another about local business, financial aid, and market opportunities. A recent innovation is the virtual incubator, which does not require that people set up on site. These virtual organizations connect entrepreneurs with a wide range of experts and mentors and offer lower overhead and cost savings for cash-strapped small-business owners. Christie Stone, co-founder of Ticobeans, a coffee distributor in New Orleans, likes the virtual approach because it gives her access to topnotch advice while allowing her to keep her office near her inventory.69 However, the community-oriented aspect of incubators is important to many entrepreneurs. Business incubators have become a significant segment of the small-business economy, with approximately 1,250 in operation in the United States and an estimated 7,000 worldwide.70 The great value of an incubator is the expertise of a mentor, who serves as advisor, role model, and cheerleader, and ready access to a team of lawyers, accountants, and other advisors. Incubators also give entrepreneurs a chance to learn from one another. A recent alternative to the business incubator is a co-working facility, an open office environment that is shared by multiple freelance entrepreneurs, as well as corporate telecommuting employees or others who don’t have a regular office (some companies also set up their own co-working facilities for employees). Roam Atlanta is a co-working facility that has several dozen members who can use the desks, book conference rooms, have access to high-quality office equipment and services, and even buy food in a company cafeteria.71 Co-working spaces represent a new trend that is likely to grow. They don’t provide the mentor aspect of a traditional incubator, but they give people a great chance to network and learn from one another. Co-working facilities typically attract young employees who like the open working arrangement and opportunity to learn from others facing similar challenges. Starting an Online or Mobile App Business Many entrepreneurs are turning to the Internet to expand their small businesses or launch a new venture. Anyone with an idea, access to the Internet, and the tools to create a Web site can start an online business. These factors certainly fueled the entrepreneurial spirit of Matt Maloney and Mike Evans, founders of GrubHub. Late one snowy Chicago night, as they searched for a restaurant that would deliver to their downtown office, the two became intrigued by the idea of an online solution to their dilemma. Thus was born GrubHub, which began as a simple Web site listing all the restaurants that would deliver to specific areas. Soon, the founders added ordering capabilities and features such as mobile apps, Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 203 2 Environment Chapter 6 Managing Start-Ups and New Ventures 204 Part 2 The Environment of Management coupons, and sorting features. GrubHub has changed and evolved based on feedback from customers (the 15,000 or so restaurants that pay a fee for orders placed through the site). The entrepreneurs also used feedback to develop OrderHub, a dedicated tablet that gives restaurants an efficient way to manage their digital orders. As an entrepreneur, Maloney says, “Your sensors must always be alert. You have to listen, respond, and grow, always evolving your product.”72 As GrubHub illustrates, one incentive for starting an online business is that an entrepreneur can take a simple idea and turn it into a lucrative business. An even more rapidly growing area of new business formation is the app boom. Just as the Web set off a dot-com boom 15 or so years ago, mobile devices have inspired a new generation of entrepreneurs.73 Consider the success of Instagram. Innovative Way Crammed into a small ground-floor office in the South Park neighborhood of San Francisco, Kevin Systrom and Mike Krieger worked tirelessly to develop a mobile app to create a social network around photography. Initially, they launched Burbn, which let people post photos and other updates. Burbn only attracted a few hundred users, but they uploaded thousands of photos. So Systrom and Krieger went back to work and released a sleeker version for the iPhone, calling it “Instagram.” In September 2012, Facebook bought Instagram for around $750 million in cash and stock. Buying Instagram helped Facebook with one of its most urgent needs—making its service more appealing on smartphones. “It’s easier to update Facebook when you’re on the go with a snapshot rather than with text,” says Rebecca Lieb of the Altimeter Group. Instagram lets people add quirky effects to their smartphone snapshots and share them with friends on Facebook and Twitter. It became an immediate, out-of-nowhere Internet success. Early users posted their pictures to Twitter, which then sparked greater interest when people saw links to the photos in their feeds. Today, Instagram has 150 million active users, with about 60 percent of them in other countries. “It’s the Web fairy tale that all start-ups dream of,” said Melissa Parrish, an analyst with Forrester Research, who added: “They took a simple behavior—sharing pictures with friends—and made it a utility that people want.”74 Instagram Yet for every Instagram success, there are plenty of entrepreneurs creating apps that don’t make any money. Ethan Nicholas made more than $1 million on his artillery game app, but Shawn and Stephanie Grimes’s app efforts cost them around $200,000 in lost income and savings and earned them less than $5,000 last year. Any entrepreneurial venture is risky, but fast-moving technology ventures where “tectonic shifts” can happen overnight are even more so.75 Entrepreneurs who aspire to start an online or mobile business follow the usual steps required to start a traditional business: Identify a profitable market niche, develop an inspiring business plan, choose a legal structure, and determine financial backing. Beyond that, they need to be unusually nimble, persistent in marketing, savvy with technology, and skillful at building online relationships. Several steps required to start an online business are highlighted here: ●● ●● Find a market niche. To succeed in the competitive online market, the entrepreneur needs to identify a market niche that isn’t being served by other companies. Online businesses succeed when they sell unique, customized, or narrowly focused products or services to a well-defined target audience. Create a professional Web site. Online shoppers have short attention spans, so a Web site should entice them to linger. In addition, Web sites should be easy to navigate and intuitive and offer menus that are easy to read and understand. Even “small-time” sites need “big-time” designs and should avoid common mistakes such as typos, excessively large files that are slow to load, too much information, and sensory overload.76 FragranceNet.com Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 205 AP Images/Lynn Hey ●● competes with big-time competitors with a Web Concept Connection site that clearly communicates its value proposition (designer brands at discount prices), easy navigation, and superior customer service.77 Choose a domain name. A domain name gives a company an address on the Web and a unique identity. Domain names should be chosen carefully and be easy to remember, pronounce, and spell. How is a domain name selected? Options for creating a domain name include (1) using the company name (Amazon.com); (2) creating a domain name that describes your product or Etsy.com is a textbook example of how to start an online service (1-800-Flowers.com); or (3) choosing a company. Co-founder and CEO Rob Kalin identified a clear market niche: providing an online store where crafters and domain name that doesn’t have a specific meanartisans can sell handmade items like these. He built an engaging, ing and allows for expanding (Etsy.com). user-friendly professional Web site that includes a community Know when to pivot. One of the biggest missection that nurtures online relationships. Finally, Etsy’s domain name is intriguing. Kalin once said that he came up with takes that new entrepreneurs make is in not it after noticing that characters in Fellini movies kept saying et si, knowing when to pivot, which means to change but others insist Etsy stands for “easy to sell yourself.” the strategic direction of the business.78 For example, technology entrepreneurs may cycle through several ideas for a new business before ultimately landing on the one that takes off. Recall how Instagram started as locationbased social network Burbn. Even after initial success, there will be times when the business needs to change course. “Pivot to me is not a four-letter word,” says Tony Conrad, a partner in the early-stage venture capital firm True Ventures. “It represents some of the best methodology that the Valley has invented. Starting something, determining it’s not working, and then leveraging aspects of that technology is extremely powerful.”79 Use social media. Social media sites, such as Facebook, Twitter, and YouTube, have the potential to be powerful tools for small-business owners. The benefits of using social media include gaining valuable feedback on products and services, building communities of loyal followers, and promoting special events and pricing. Under the best of circumstances, loyal customers view the business as a social activity itself, making recommendations that will stream on the Facebook news feeds of all their friends. Facebook won’t reveal how many businesses combine its core features with commerce, but more than 7 million apps and Web sites are integrated with the popular social network.80 ●● ●● Remember This • The most common way to become an entrepreneur is to create a new business based on a marketable idea. • The advantage of building a business from scratch is that the entrepreneur is solely responsible for its success; a potential drawback is the time required to make the business profitable. • An entrepreneur may also choose to buy an existing business, shortening the time required to get started. • Franchising is an arrangement by which the owner of a product or service allows others to purchase the right to distribute the product or service with help from the owner. • Business incubators help start-up companies by connecting them with a range of experts and mentors who nurture them, thus increasing their likelihood of success. • The steps in starting an online business include finding a market niche, creating a professional Web site, choosing a domain name, knowing when to pivot, and using social media. • To pivot means to change the strategic direction of the business, which is particularly important in fast-moving industries. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment Chapter 6 Managing Start-Ups and New Ventures 206 Part 2 The Environment of Management Ch6 Discussion Questions 1. Social entrepreneurship is a growing phenomenon. Do you believe that for-profit businesses can have a social mission? Should they do so, if it means hurting profits? 2. Over the past 20 years, entrepreneurship has been the fastest-growing course of study on campuses throughout the United States. Do you think it is possible to teach someone to be an entrepreneur? Why or why not? 3. Why would small business ownership have great appeal to immigrants, women, and minorities? 4. Consider the six characteristics of entrepreneurs described in this chapter. Which two traits do you think are most like those of managers in large companies? Which two are least like those of managers in large companies? 5. By the time that an online or mobile business starts noticeably losing customers, it is often too late to turn things around. If you were the creator of a successful game app, such as Angry Birds or iShoot, how might you know when it was time to pivot in order to keep thriving? 6. Many successful entrepreneurs say that they did little planning, perhaps scratching notes on a legal pad. How was it possible for them to do well, even so? 7. What personal skills do you need to keep your financial backers feeling confident in your new business? Which skills are most useful when you’re dealing with more informal sources, such as family and friends, versus receiving funds from stockholders, a bank, or a venture capital firm? Would these considerations affect your financing strategy? 8. Many people who are successful at the start-up stage of a business are not the right people to carry the venture forward. How do you decide whether you’re better suited to be a serial entrepreneur (start a business and then move on to start another), or whether you can guide your venture as it grows and matures? 9. How does starting an online business differ from starting a small business such as a local auto repair shop or delicatessen? Is it really possible for businesses that operate totally in cyberspace to build close customer relationships? Discuss. 10. Describe the benefits of using social media to help a start-up gain traction during the early stages of its life cycle. What are some possible disadvantages of using social media? Ch6 Apply Your Skills: Experiential Exercise What’s Your Entrepreneurial IQ? Rate yourself on the following 15 behaviors and characteristics, according to the following scale. 1 5 Strongly disagree 3 5 Agree 2 5 Disagree 4 5 Strongly agree 1. I am able to translate ideas into concrete tasks and outcomes. 1 2 3 4 2. When I am interested in a project, I tend to need less sleep. 1 2 3 4 7. I have a reputation for being stubborn. 1 2 3 4 8. I prefer working with a difficult but highly competent person to working with someone who is congenial but less competent. 1 2 3 4 9. As a child, I had a paper route, lemonade stand, or other small enterprise. 1 2 3 4 10. I usually keep New Year’s resolutions. 1 2 3 4 3. I am willing to make sacrifices to gain long-term rewards. 1 2 3 4 11. I’m not easily discouraged, and I persist when faced with major obstacles. 1 2 3 4 4. Growing up, I was more of a risk-taker than a cautious child. 1 2 3 4 12. I recover quickly from emotional setbacks. 1 2 3 4 5. I often see trends, connections, and patterns that are not obvious to others. 1 2 3 4 6. I have always enjoyed spending much of my time alone. 1 2 3 4 13. I would be willing to dip deeply into my “nest egg”— and possibly lose all I had saved—to go it alone. 1 2 3 4 14. I get tired of the same routine day in and day out. 1 2 3 4 Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 207 Chapter 6 Managing Start-Ups and New Ventures Scoring and Interpretation Total your score for the 15 items. If you tallied 50–60 points, you have a strong entrepreneurial IQ. A score of 30–50 indicates good entrepreneurial possibilities. Your chances of starting a successful entrepreneurial business are good if you have the desire and motivation. If you scored below 30, you probably do not have much entrepreneurial potential. Go back over each question, thinking about changes you might make to become more or less entrepreneurial, depending on your career interests. Ch6 Apply Your Skills: Small Group Breakout What Counts?81 Step 1. Listed below are several qualities that experts suggest are required to be a successful entrepreneur. Rank the items from 1–8 in order of what you personally think is most important to least important for successfully starting a business. 1. ___ Be motivated to the point of sacrificing your finances and lifestyle for several years. 2. ___ Enjoy all aspects of running a business, from accountant to receptionist. 3. ___ Have support from a mentor, business partner, or significant other who can supply a sympathetic ear or expertise that you don’t have. 4. ___ Be personally persuasive and well spoken. 5. ___ Have an idea or concept that you are absolutely passionate about. 6. ___ Be a self-starter who can’t wait to make things happen. 7. ___ Be comfortable making decisions on the fly without good data. 8. ___ Possess a track record of successful implementation of your own ideas. Step 2. In groups of three to five students, each person shares his or her individual ranking and reasoning. Step 3. Discuss rankings as a group and arrive at a single ranking for the group as a whole. Step 4. Discuss the following questions in the group: What accounted for the differences in rankings by group members? Would the ranking differ depending on the type of business to be started? Does the ranking vary by gender? What would motivate you to start a business? Which quality on this list would be your strongest? Ch6 Apply Your Skills: Ethical Dilemma Closing the Deal82 As the new, heavily recruited CEO of a high-technology start-up backed by several of Silicon Valley’s leading venture capitalists, Chuck Campbell is flying high—great job, good salary, stock options, and a chance to be in on the ground floor and build one of the truly great twenty-firstcentury organizations. Just a few days into the job, Chuck participated in a presentation to a new group of potential investors for funding that could help the company expand marketing, improve its services, and invest in growth. By the end of the meeting, the investors had verbally committed $16 million in funding. But things turned sour pretty fast. As Chuck was leaving about 9 p.m., the corporate controller, Betty Mars, who just returned from an extended leave, cornered him. He was surprised to find her working so late, but before he could even open his mouth, Betty blurted out her problem: The numbers that Chuck had presented to the venture capitalists were flawed. “The assumptions behind the revenue growth plan are absolutely untenable,” she said. “Not a chance of ever happening.” Chuck was stunned. He told Betty to go home, and he’d stay and take a look at the figures. At 11 p.m., Chuck was still sitting in his office wondering what to do. His research showed that the numbers were indeed grossly exaggerated, but most of them were at least statistically possible (however remote that possibility was!). However, what really troubled him was that the renewal income figure was just flat-out false—and it was clear that one member of the management team who participated in the presentation knew that it was incorrect all along. To make matters worse, it was the renewal income figure that ultimately made the investment so attractive to the venture capital firm. Chuck knew what was at stake—no less than the life or death of the company itself. If he told the truth about the deceptive numbers, the company’s valuation would almost certainly be slashed and the $16 million possibly canceled. On the other hand, if he didn’t come clean now, the numbers didn’t pan out, and the investors found out later that he knew about the flawed numbers, the company could be ruined. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment 15. When I want something, I keep the goal clearly in mind. 1 2 3 4 208 Part 2 The Environment of Management What Would You Do? 1. Say nothing about the false numbers. Of course, the company will miss the projections and have to come up with a good explanation, but, after all, isn’t that par for the course among fledgling high-tech companies? Chances are, the whole thing will blow over without a problem. 2. Go ahead and close the deal, but come clean later. Explain that the controller had been on an extended leave of absence, and because you had been on the job only a few days, you had not had time to do an analysis of the numbers yourself. 3. Take swift action to notify the venture capitalists of the truth of the situation—and start cleaning house to get rid of people who would knowingly lie to close a deal. Ch6 Apply Your Skills: Case for Critical Analysis Black-Jack Antiques For 13 years, Jeremy Black and Kevin Jack worked in adjoining cubicles for the department of transportation in their state. Although Kevin was eight years older than Jeremy, the two men developed a strong friendship. They grumbled about their humdrum jobs (decent pay, great benefits, no excitement or chance for advancement) and argued over the NBA (Cavs vs. Bulls) and the NFL (Browns vs. Bears). They discovered a mutual love for antique furniture—Jeremy for restoration and Kevin for collecting. Together with their wives, Jenny and Susan, they haunted estate sales and antique stores. At some point—neither remembered when—they began discussing the possibility of someday becoming partners and opening their own antique furniture sales and restoration business. Six years ago, talk became reality. They took the plunge, left their jobs with the state, and opened Black-Jack Antiques: Furniture and Restoration. They did not bother to write a business plan or a partnership agreement. Kevin secured start-up loans for the business in his name because Jeremy’s amount of personal debt and low credit score made it difficult for him to get a loan. Jeremy’s construction skills and supply contacts saved the duo thousands of dollars in renovations to the building, and his reputation and client list, developed over years of restoring furniture, provided a solid base of customers and referrals. Both men considered it a win-win situation and spent no time trying to decide who had invested most in the business. Black-Jack had its share of bumps along the way, but being aware of the high rate of failure among start-up businesses, the partners were pleased by the steady growth year after year. They agreed long ago on the division of labor. Kevin, a detail-oriented, business-savvy individual, would oversee the sales and business side, while Jeremy focused on the furniture restoration. Each played to his strengths. When Kevin seemed to be losing his fire under the burden of the mundane day-to-day activities, Jeremy suggested that Kevin and Susan build up antique sales with occasional buying trips. The suggestion reignited Kevin’s excitement. As Jeremy’s young family grew, worries about his mounting personal debt led Kevin to offer financial help on two occasions. “He’s my partner. We’re in this thing together. Besides, he would do the same for me if the situation was reversed,” he said. Kevin was impressed that, although Jeremy had considerable stress in his private life, he seldom brought it in to work. Focus on his work and on the clients remained strong. In recent months, Jeremy seemed particularly calm and more assured, and Kevin surmised that his partner was working through his financial woes. The partners’ wives also enjoyed a strong friendship and often met for lunch, shopping, and other activities. Recently, Jenny let slip to Susan that Jeremy might soon have a job with a nearby furniture design firm. It was a great opportunity for him to use his talents, and he thought perhaps he and Kevin could sell the store or Kevin could buy out his “share” of the business. This was a great shock to Kevin. Hurt and angry, he could not bring himself to confront Jeremy right away. Instead, he took his fears and concerns to “Coach.” Ed Morgan was his father-in-law, his old high school football coach, and a man of tremendous common sense. Coach’s way was not to preach or to advise, but to let Kevin talk his way through a problem, with a few probing questions, until he discovered the solution for himself. After explaining the situation to Coach, Kevin expressed his devotion to the friendship, as well as the partnership, and expressed concerns for Jeremy. “I’m worried that he is letting his dream die because of fear and that one day soon he will regret his decision,” Kevin said. “I want to do the right thing for Jeremy, Jenny, and the kids, but if he leaves the business, he takes the restoration side away and I’m afraid the business will die. I don’t know if the antique side can carry all the weight. If we sell, I made the major financial investment, so how do we split any profits from the sale? Jeremy has job prospects, but in today’s job market, would I be able to find something else at my age? It is all overwhelming. I want to be fair, but . . .” Coach leaned forward, placing his hands on his knees, and looked at Kevin, sitting on the nearby sofa. “I’ve been listening to you, Kevin, and your concerns sound legitimate to me. Remember, you have a business partnership and a friendship. What should a friend and business partner do?” Coach’s question was a wake-up call. That night, Kevin and Susan discussed the options and ways to proceed, beginning with frank discussions between the partners. Kevin and Susan understood that the lack of a written Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 209 Chapter 6 Managing Start-Ups and New Ventures Questions 1. If you were Kevin, how would you initiate a conversation with Jeremy? What would you want to learn? What would you say? 2. What does this case illustrate about the risks of starting a business with a partner? How might those risks be minimized? Explain. 3. Do you think Kevin could make a go of the business alone? Should he try? Discuss. Ch6 On the Job Video Cases On the Job: Bissell Brothers Brewing: Managing Start-Ups and New Ventures Questions 1. What are some of the entrepreneurial traits found in the two Bissell brothers that help make them successful? Are there any skills or traits you think they could improve upon? 2. How would you summarize the steps the brothers took to launch their business? What challenges did they have to address? 3. Which one of the business tactics described in the text did the Bissell brothers use to become business owners? What are some possible reasons why they rejected the other options? Ch6 Endnotes 1. Based on Keith M. Hmieleski and Andrew C. Corbett, “Proclivity for Improvisation as a Predictor of Entrepreneurial Intentions,” Journal of Small Business Management 44, no. 1 ( January 2006): 45–63; and “Do You Have an Entrepreneurial Mind?” Inc.com, October 19, 2005, www.inc.com (accessed October 19, 2005). 2. Brian Stelter, “He Has Millions and a New Job at Yahoo. Soon, He’ll Be 18,” The New York Times, March 25, 2013, http://www.nytimes.com/2013 /03/26/business/media/nick-daloisio-17-sells -summly-app-to-yahoo.html?_r=0 (accessed March 26, 2013); and Sarah Kessler, “Exposing Yahoo’s Strategy,” Fast Company (April 2013): 40, 45. 3. Stelter, “He Has Millions and a New Job at Yahoo.” 4. “Small Business Trends,” U.S. Small Business Administration, http://www.sba.gov/content/small-business -trends (accessed September 6, 2013). 5. Donald F. Kuratko and Richard M. Hodgetts, Entrepreneurship: A Contemporary Approach, 4th ed. (Fort Worth, TX: Dryden Press, 1998), p. 30. 6. Nancy Averett, “The Small Businesses Behind the Big Game,” Inc. (February 2013): 14–16. 7. Study conducted by Yankelovich Partners, reported in Mark Henricks, “Type-Cast,” Entrepreneur (March 2000): 14–16. 8. Susan Polis Schutz, “Poetry and a Pickup Truck,” The New York Times, March 3, 2012, www.nytimes .com/2012/03/04/jobs/blue-mountain-arts-chief -on-how-the-business-began.html?_r=1&pagewanted =print (accessed August 6, 2012). 9. Paul Farhi, “Jeffrey Bezos, Washington Post’s New Owner, Aims for a New ‘Golden Era’ at the Newspaper,” The Washington Post, September 3, 2013, http:// articles.washingtonpost.com/2013-09-03/lifestyle /41698103_1_washington-post-co-katharine-graham -jeffrey-bezos (accessed September 6, 2013). 10. John A. Byrne, “The 12 Greatest Entrepreneurs of Our Time,” Fortune (April 9, 2012): 67–86; “Asia 200: Infosys Tops India’s Most Admired Companies,” The Wall Street Journal Asia Online, November 2, 2010, http:// online.wsj.com/article/SB100014240527023041737 04575577683613256368.html (accessed October 2, 2012); and “Asia 200 Interactive,” The Wall Street Journal Online, http://online.wsj.com/article/SB1000142405 2702304410504575559363431123480.html (accessed October 2, 2012). 11. Siri Roland Xavier, Donna Kelley, Jacqui Kew, Mike Herrington, and Arne Vorderwülbecke, “Global Entrepreneurship Monitor 2012 Global Report,” January 17, 2013, http://www.gemconsortium.org/docs/2645 /gem-2012-global-report (accessed September 7, 2013). 12. Donna J. Kelley, Slavica Singer, and Mike Herrington, “Global Entrepreneurship Monitor 2011 Executive Report,” July 26, 2012, http://www.gemconsortium.org /docs/2409/gem-2011-global-report (accessed October 9, 2012). Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment agreement could cause a problem if Kevin and Jeremy couldn’t work things out. On the friendship side, Kevin wanted to know what Jeremy was feeling that caused him to look for other work. On the business side, Kevin and Susan discussed the antiques side of the business, evaluating its strengths and potential separate from the restoration side. They also evaluated Kevin’s strengths and options he might consider for the future. What has Kevin learned about himself? What options does Kevin have? What should be his next move? 210 Part 2 The Environment of Management 13. Donna J. Kelley, Candida G. Brush, Patricia G. Greene, and Yana Litovsky, “Global Entrepreneurship Monitor 2012 Women’s Report,” July 31, 2013, http://www .gemconsortium.org/docs/2825/gem-2012-womens -report (accessed September 7, 2013). 14. Reported in J. D. Harrison, “New Rankings: The World’s Top Nations for Female Entrepreneurs,” The Washington Post, June 17, 2013, http://articles .washingtonpost.com/2013-06-17/business/40035405 _1_female-entrepreneurs-three-nations-fewer-businesses (accessed June 29, 2013). 15. Winslow Sargeant, “Small Business Economy 2012,” SBA Office of Advocacy, http://www.sba.gov/sites /default/files/files/Small_Business_Economy_2012(2) .pdf (accessed September 6, 2013); and “Small Business Trends,” Small Business Administration, http://www .sba.gov/content/small-business-trends (accessed September 6, 2013). 16. U.S. Small Business Administration Office of Advocacy, September 2012, http://www.sba.gov/sites/default/files /FAQ_Sept_2012.pdf (accessed September 6, 2013). 17. Jon Swartz, “Google, Amazon, Facebook Put Start-ups on Fast Track,” USA TODAY, February 22, 2011, www .google.com/search?sourceid=navclient&aq=4&oq=google +amazon&ie=UTF-8&rlz=1T4ADRA_enUS426US 427&q=google+amazon+facebook+put+startups+on +fast+track&gs_upl=0l0l0l5065lllllllllll0&aqi=g4s1& pbx=1 (accessed August 7, 2012). 18. Bureau of Labor Statistics data, reported by U.S. Small Business Administration Office of Advocacy, September 2012, http://www.sba.gov/sites/default/files/FAQ _Sept_2012.pdf (accessed September 6, 2013). 19. Ibid. 20. Averett, “The Small Businesses Behind the Big Game.” 21. Rachel Emma Silverman, “Field Trip: Learning from Startups,” The Wall Street Journal, March 27, 2013, B8. 22. Ian Mount, “The Return of the Lone Inventor,” Fortune Small Business (March 2005): 18; Magnus Aronsson, “Education Matters—But Does Entrepreneurship Education? An Interview with David Birch,” Academy of Management Learning and Education 3, no. 3 (2004): 289–292. 23. John Case, “The Origins of Entrepreneurship,” Inc. ( June 1989): 51–53. 24. “Small Business Ambassador,” Fortune Small Business (February 2007): 28; and “Salvador Guzman Buys Second AM Radio Station,” July 8, 2009, http://www .hispanicnashville.com/2009/07/salvador-guzman -buys-second-am-radio.html (accessed October 9, 2012). 25. Statistics for All U.S. Firms by Industry, Gender, Ethnicity, and Race for the U.S., States, Metro Areas, Counties, and Places: 2007, 2007 Survey of Business Owners, http://factfinder2.census.gov/faces/tableservices /jsf/pages/productview.xhtml?pid=SBO_2007_00CS A01&prodType=table (accessed September 9, 2013). 26. Center for Women’s Business Research, reported in Sharon G. Hadary, “What’s Holding Back Women Entrepreneurs?” The Wall Street Journal, May 17, 2010, R1, R3. 27. Mickey Meece, “One in Four Businesses Calls the Owner ‘Ma’am,’” The New York Times, November 5, 2009, www.nytimes.com/2009/11/05/business /smallbusiness/05sbiz.html?scp=1&sq=one%20in%20 four%20businesses%20calls%20the%20owner%20 maam&st=Search (accessed November 4, 2009). 28. Hadary, “What’s Holding Back Women Entrepreneurs?” 29. Steven Overly and Thomas Heath, “Venga Betting on an App Dream,” The Washington Post, April 29, 2011, www.washingtonpost.com/business/venga-betting-on -an-app-dream/2011/04/26/AFL0nHFF_story.html (accessed August 9, 2012). 30. This discussion is based in part on Charles R. Kuehl and Peggy A. Lambing, Small Business: Planning and Management, 3d ed. (Ft. Worth, TX: Dryden Press, 1994); R. P. Vecchio, “Entrepreneurship and Leadership: Common Trends and Common Threads,” Human Resource Management Review 13 (2003): 303–327; and Eyal Yaniv and David Brock, “Reluctant Entrepreneurs: Why They Do It and How They Do It,” Ivey Business Journal, November–December 2012, http://iveybusinessjournal.com/topics/entrepreneurship /reluctant-entrepreneurs-why-they-do-it-and-how-they -do-it#.Ui3hfSbD91s (accessed September 9, 2013). 31. Leigh Buchanan, “The Motivation Matrix,” Inc., March 2012, www.inc.com/magazine/201203 /motivation-matrix.html (accessed August 20, 2012). 32. Quoted in Jessica Bruder, “A Harvard Professor Analyzes Why Start-ups Fail,” The New York Times, May 25, 2012, http://boss.blogs.nytimes.com /2012/05/25/a-harvard-professor-analyzes-why -start-ups-fail/ (accessed August 9, 2012). 33. Alan Hall, “Starting a Business Requires Sacrifice,” Forbes, June 12, 2012, http://www.forbes.com/sites /alanhall/2012/06/12/starting-a-business-requires -sacrifice/ (accessed September 9, 2013); and Andy Hayes, “How Much Sacrifice Does It Take to Start a Business,” Dumb Little Man Web site, June 20, 2011, http://www.dumblittleman.com/2011/06/how-much -sacrifice-does-it-take-to.html (accessed June 27, 2011). 34. Leigh Buchanan, “The Leanest Start-up,” Inc. ( July–August 2012): 72–75. 35. Drex Heikes, “Strand Brewing Is Tasting Success After Years of Struggle,” Los Angeles Times, July 1, 2012, http://articles.latimes.com/2012/jul/01/business/la -fi-made-in-california-brewers-20120701 (accessed August 1, 2012). 36. Reported in “Crunching the Numbers: Work-Life Balance,” Inc. ( July–August 2011): 30. 37. Melissa S. Cardon et al., “The Nature and Experience of Entrepreneurial Passion,” Academy of Management Review 34, no. 3 (2009): 511–532. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 211 38. Buchanan, “The Leanest Start-up.” 39. David C. McClelland, The Achieving Society (New York: Van Nostrand, 1961). 40. Quote from www.evancarmichael.com. 41. “Theories of Emeritus Professor Julian Rotter Still Relevant to Field of Clinical Psychology,” U.S. Fed News Service, Including US State News, August 12, 2012, retrieved from http://search.proquest.com.proxy .library.vanderbilt.edu/docview/1032581459 ?accountid=14816; P. E. 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Slater, “Serving Base-of-the-Pyramid Markets: Meeting Real Needs Through a Customized Approach,” Journal of Business Strategy 33, no. 6 (2012): 4–14. 47. Angus Loten, “Can Firms Aim to Do Good If It Hurts Profit?” The Wall Street Journal, April 11, 2013, B6. 48. Leslie Brokaw, “How to Start an Inc. 500 Company,” Inc. 500 (1994): 51–65. 49. Lottie L. Joiner, “How to Work Full-Time While Launching a Business, Spanx,” USA TODAY, June 25, 2011, www.usatoday.com/money/smallbusiness/2011 -07-22-work-full-time-and-launch-small-business_n.htm (accessed August 13, 2012). 50. Paul Reynolds, “The Truth About Start-ups,” Inc. (February 1995): 23; Brian O’Reilly, “The New Face of Small Businesses,” Fortune (May 2, 1994): 82–88. 51. Based on Ellyn E. 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Reported in “By the Numbers: Taking the Measure of Entrepreneurs,” The Wall Street Journal, November 12, 2012, R6. “Staples Makes Big Business from Helping Small Businesses,” SBA Success Stories, www.sba.gov/successstories .html (accessed March 12, 2004); and Staples Web site, www.staples.com/sbd/cre/marketing/about_us/index .html (accessed August 24, 2012). Elizabeth Olson, “From One Business to 23 Million,” The New York Times, March 7, 2004, http://query .nytimes.com/gst/fullpage.html?res=9C03E6D6113FF 934A35750C0A9629C8B63 (accessed July 16, 2008). Sarah E. Needleman and Lora Kolodny, “Site Unseen: More ‘Angels’ Invest via Internet,” The Wall Street Journal, January 23, 2012, B1. “Where the Venture Money Is Going,” Business 2.0 ( January–February 2004): 98. Nicole Perlroth, “Naughty in Name Only,” The New York Times, March 24, 2013, http://www.nytimes .com/2013/03/25/technology/nasty-gal-an-online -start-up-is-a-fast-growing-retailer.html?pagewanted =all&_r=0 (accessed March 25, 2013). Meir Kahtan, “Crowdfunding: The Disruptor’s Disruptor,” Ivey Business Journal ( July–August 2013), http://iveybusinessjournal.com/topics/strategy /crowdfunding-the-disruptors-disruptor#.Ui8IdibD91s (accessed September 10, 2013); Jenna Wortham, “Startups Look to the Crowd,” The New York Times, April 29, 2012, www.nytimes.com/2012/04/30/technology /kickstarter-sets-off-financing-rush-for-a-watch-not-yet -made.html?pagewanted=all (accessed August 14, 2012). Catherine Clifford, “Want to Raise Money With Crowdfunding? Consider These Tips,” Entrepreneur, April 4, 2012, www.entrepreneur.com/article/223270 (accessed August 14, 2012). Rob Thomas, “The Veronica Mars Movie Project,” Kickstarter, https://www.kickstarter.com/projects /559914737/the-veronica-mars-movie-project (accessed May 13, 2014). Jeremy Quittner, “Hands On: Marketing; The Wisdom of Crowds,” Inc. (December 2012–January 2013): 99–100. Aviva Yael, “How We Did It,” Inc. (September 2008): 143. Wendy Lea, “Dancing with a Partner,” Fast Company (March 2000): 159–161. James G. Combs et al., “Antecedents and Consequences of Franchising: Past Accomplishments and Future Challenges,” Journal of Management 37, no. 1 ( January 2011): 99–126. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 2 Environment Chapter 6 Managing Start-Ups and New Ventures 212 Part 2 The Environment of Management 66. www.entrepreneur.com/franchises/dunkindonuts /282304-0.html. 67. Sarah E. Needleman and Angus Loten, “Fast-Food Franchises Bulking Up,” The Wall Street Journal, April 12, 2012, http://online.wsj.com/article/SB1000142405 2702304587704577333443052487330.html (accessed August 15, 2012). 68. 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Matt Maloney, “What GrubHub’s CEO Took from the Strategy,” The Wall Street Journal, August 23, 2012, B5; and Megan Shank, “GrubHub Has a Full Menu,” The Washington Post, February 26, 2011, www.washingtonpost.com/wp-dyn/content /article/2011/02/26/AR2011022603117.html (accessed August 6, 2012). 73. David Streitfeld, “As Boom Lures App Creators, Tough Part Is Making a Living,” The New York Times, November 18, 2012, A1. 74. Robert Hof, “So Much for Facebook Ruining Instagram—It Hit 150 Million Monthly Active Users,” 75. 76. 77. 78. 79. 80. 81. 82. Forbes, September 8, 2013, http://www.forbes.com /sites/roberthof/2013/09/08/so-much-for-facebook -ruining-instagram-it-just-hit-150-million-monthly -active-users/ (accessed September 10, 2013); Jenna Wortham, “Facebook to Buy Photo-Sharing Service Instagram for $1 Billion,” The New York Times, April 9, 2012, http://bits.blogs.nytimes.com/2012/04/09 /facebook-acquires-photo-sharing-service-instagram /?pagewanted=print (accessed August 17, 2012); and Benny Evangelista, “Facebook’s Instagram Purchase Final,” The San Francisco Chronicle, September 6, 2012, www.sfgate.com/technology/article/Facebook-s -Instagram-purchase-final-3845127.php (accessed September 8, 2012). Streitfeld, “As Boom Lures App Creators, Tough Part Is Making a Living.” Jason R. Rich, Unofficial Guide to Starting a Business Online, 2nd ed. (New York: Wiley Publishing, 2006), p. 116. Ellen Reid Smith, e-loyalty: How to Keep Customers Coming Back to Your Website (New York: Harper Business, 2000), p. 19. Ilya Pozin, “9 Biggest Mistakes New Entrepreneurs Make,” Inc., July 11, 2013, http://www.inc.com/ilya -pozin/9-biggest-mistakes-you-will-make-as-a-new -entrepreneur.html (accessed September 10, 2013). Lizette Chapman, “‘Pivoting’ Pays off for Tech Entrepreneurs,” The Wall Street Journal, April 26, 2012, http:// online.wsj.com/article/SB10001424052702303592404 577364171598999252.html (accessed August 17, 2012). Dennis Nishi, “Click ‘Like’ if This Tactic Makes Sense at Start-ups,” The Wall Street Journal, November 14, 2011, R6. Based on Kelly K. Spors, “So, You Want to Be an Entrepreneur,” The Wall Street Journal, February 23, 2009; and “So You Want to Be an Entrepreneur,” The StarPhoenix, January 23, 2010, F16. Adapted from Kent Weber, “The Truth Could Cost You $16 Million,” Business Ethics (March–April 2001): 18. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. part 2 Integrative Case Part Two: The Environment of Management Brown Goes Green: UPS Embraces Natural Gas Trucking Fleet Can 3 million commercial trucks consuming nearly 4 billion gallons of diesel fuel annually in the United States really “go green”? To find out, the White House in 2008 launched a National Clean Fleets Partnership aimed at helping businesses embrace vehicles that run on natural gas, electricity, hydrogen, and other alternative fuels. Since it was first announced, the publicprivate partnership has sparked close collaboration between the U.S. Department of Energy and top fleet operators like United Parcel Service (UPS; nicknamed “Brown”). UPS’s participation in a national green highways initiative may seem counterintuitive to many—but it shouldn’t. Brown’s quest to attain cost savings through fuel-efficient motoring stretches back to the 1930s, when the parcel delivery service used 20-mph electric cars to deliver packages in New York City. In the 1980s, UPS introduced vehicles that ran on compressed natural gas. In 2006, the company partnered with the U.S. Environmental Protection Agency (EPA) to design and build the world’s first hydraulic delivery vehicle—a truck propelled by hydraulic pumps that store and release energy captured during braking. Today, the Georgia-based delivery giant continues to test alternative-fuel technologies, seeking to transform more than 96,000 delivery vehicles into fuel-efficient green machines. Although numerous alternative-fuel technologies are competing for dominance at UPS, liquefied natural gas (LNG) has gained significant momentum in recent years, especially for Brown’s largest trucks. Like most eighteen-wheelers, UPS’s tractor-trailers run on diesel fuel. This is beginning to change, however. In the years since the 2004 discovery of massive shale gas fields in the Marcellus Shale region of the United States, natural gas supplies have skyrocketed, causing methane prices to drop to about half the price of diesel. This development has had a significant influence on business. In particular, transportation managers faced with an affordable supply of domestic clean energy have begun evaluating the efficiency and environmental impact of their fleets. In 2011, UPS embraced the new natural gas boom by ordering 48 LNG-engine tractor-trailers—an investment that boosted the company’s long-haul natural gas fleet total to 59. By the end of 2013, that number had increased to 112. And in 2014, UPS committed to purchasing 700 LNG vehicles as part of a companywide goal to drive 1 billion miles using alternative fuel vehicles by 2017. Brown was not alone; similar moves by Ryder Systems, Waste Management Inc., and AT&T led Wall Street Journal energy reporter Rebecca Smith to wonder if the entire trucking industry was about to “ditch diesel.” As Smith noted, “Never before has the price gap between natural gas and diesel been so large, suddenly making natural-gas-powered trucks an alluring option for company fleets.” According to Mike Britt, the director of vehicle engineering at UPS, Brown has good reason to switch from diesel to LNG. “The added advantage of LNG,” says Britt, “is it does not compromise the tractor’s abilities, fuel economy, or drivability, and it significantly reduces greenhouse gases.” The benefits of LNG are numerous indeed. While most alternative-fuel vehicles can drive only limited distances, LNG trucks have a 600-mile single-tank range, plus a reliable network of fueling stations. In addition, LNG-fueled trucks produce 25 percent less carbon emissions and consume 95 percent less diesel than conventional trucks. Most important, natural gas engines deliver full horsepower. Highlighting a stark contrast between LNG and electric-powered vehicles, Britt quips that a 450-horsepower eighteen-wheeler uses so much power that to haul two trailers through mountainous terrain, “the first trailer would have to be all batteries.” The performance gap leads Britt to conclude: “LNG is the only suitable alternative to diesel for the really heavy longhaul tractor trailers you see on the highway.” At UPS, terms like “fleet efficiency” and “environmental impact” aren’t mere buzzwords—they are increasingly part of Brown’s corporate culture. In 2011, UPS created its first executive-level management position for green concerns: the chief sustainability officer (CSO). Today, UPS’s CSO is one of the most visible figureheads of the company. Scott Wicker, a longtime company veteran appointed to the post, has been instrumental in defining what a CSO does. “The key thing I do in my job is try to keep UPS focused on the environmental impacts that we have as 214 Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Questions 1. Explain how UPS’s alternative-fuels fleet is a response to trends taking place in the company’s general environment. 2. Describe how UPS is using boundary-spanning roles to adapt to energy-related uncertainty in its environment. 3. How does UPS’s clean fleets initiative illustrate the concepts of sustainability and corporate social responsibility? Sources: Based on White House Fact Sheet: “National Clean Fleets Partnership,” press release, April 1, 2011, www.whitehouse.gov/the-press -office/2011/04/01/fact-sheet-national-clean-fleets-partnership (accessed June 14, 2012); Rebecca Smith, “Will Truckers Ditch Diesel?” The Wall Street Journal, May 23, 2012, http://online.wsj.com/article/SB100014 24052702304707604577422192910235090.html (accessed June 14, 2012); Matthew L. Wald, “UPS Finds a Substitute for Diesel: Natural Gas, at 260 Degrees Below Zero,” The New York Times, February 22, 2011, http://green.blogs.nytimes.com/2011/02/22/u-p-s-finds-a-substitute -for-diesel-natural-gas-at-260-degrees-below-zero (accessed June 14, 2012); Jeffrey Ball, “Natural-Gas Trucks Face Long Haul,” The Wall Street Journal, May 17, 2011, http://online.wsj.com/article/SB10001424052748704740 604576301550341227910.html (accessed June 15, 2012); Justin Williams, “Natural Gas Truck Movement,” Energy & Capital, April 26, 2013, http:// www.energyandcapital.com/articles/ups-natural-gas-vehicle-fleet/3326 (accessed January 6, 2014); “UPS Adds to Its Natural Gas Truck Fleet.” Environmental Leader, February 25, 2011, www.environmentalleader .com/2011/02/25/ups-adds-to-its-natural-gas-truck-fleet (accessed June 15, 2012); Scott Wicker (CSO, United Parcel Service), interview by Kevin Coffey, The upside blog, April 13, 2012, http://blog.ups.com/2012/04/13 /talkin-sustainable-logistics-fortune-brainstorm-green (accessed June 16, 2012); William Smith, “New Terminology, Same Priority: Sustainability Engrained at UPS,” The upside blog, April 30, 2012, http://blog.ups.com / 2012/04/30/new-terminology-same-priority-sustainability-engrained-at -ups (accessed June 16, 2012); Jill Swiecichowski, “Brown’s Legacy of Being Green,” The upside blog, July 21, 2010, http://blog.ups.com/ 2010/07/21 /browns-legacy-of-being-green (accessed June 15, 2012); “UPS Replaces Diesel with Cleaner LNG Tractor Trucks,” Environment News Service, February 22, 2011, www.ens-newswire.com/ens/feb2011/2011-02-22 -091.html (accessed June 14, 2012). 2 Environment an organization—and we’re constantly working to reduce those environmental impacts,” Wicker states. “But it’s not just the environment: sustainability is also about what we do as a company in terms of our people, our customers, and the communities in which we live and work.” Under Wicker’s leadership, sustainability has garnered significant attention at UPS, appearing prominently in the company’s policy book, upside blog, and corporate Web site. In addition, Wicker and his management teams develop and roll out sustainability initiatives to UPS’s 400,000 employees. According to UPS’s green chief, effective sustainability reinforces a company’s economic responsibility. “Above all else, sustainability is about being able to maintain a balance between our impacts on the environment and society, but at the same time keep the company economically prosperous,” Wicker says. Kurt Kuehn, UPS’s chief financial officer (CFO), underscores this point, citing two key objectives of sustainability: “Doing what’s right for the environment and society, and also being mindful of the bottom line so we’re a healthy company financially.” Minding the bottom line is especially relevant to Brown’s pursuit of alternative-fuel technologies. At $195,000 each, LNG tractor-trailers cost twice as much as conventional semi-trailers—a high premium for going green. However, Mike Britt says that UPS can offset that expense through a combination of government subsidies and natural-gas–related fuel savings. For Britt, added investment in LNG reaps added reward for companies and communities: “Liquefied natural gas is a cheaper, cleaner-burning fuel that is better for the environment and more sustainable than conventional diesel. It’s also a fuel that’s in abundant supply inside the United States—it doesn’t have to be imported.” 215 Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Par t 3 Chapter 7 © Paul D Smith/Shutterstock.com Does Goal Setting Fit Your Management Style? Goal Setting and Planning Overview Levels of Goals and Plans The Organizational Planning Process Goal Setting in Organizations Organizational Mission Goals and Plans Align Goals Using a Strategy Map New Manager Self-Test: Your Approach to Studying Operational Planning Criteria for Effective Goals Management-by-Objectives (MBO) Single-Use and Standing Plans Benefits and Limitations of Planning Planning for a Turbulent Environment Contingency Planning Building Scenarios Crisis Planning Learning Outcomes Chapter Outline Planning and Goal Setting After studying this chapter, you should be able to: 1. Define goals and plans and explain the relationship between them. 2. Explain the concept of organizational mission and how it influences goal setting and planning. 3. Categorize the types of goals an organization should have. 4. Explain how managers use strategy maps to align goals. 5. Define the characteristics of effective goals. 6. Outline the four essential steps in the management-by-objectives (MBO) process. 7. Compare and contrast single-use plans and standing plans. 8. Discuss the benefits and limitations of planning. 9. Describe contingency planning, scenario building, and crisis planning, and explain the importance of each for today’s managers. 10. Identify innovative planning approaches that managers use in a fast-changing environment. Innovative Approaches to Planning Set Stretch Goals for Excellence Use Performance Dashboards Deploy Intelligence Teams Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 217 Mostly True Mostly False 1. I have clear, specific goals in several areas of my life. __________ __________ 2. I have a definite outcome in life that I want to achieve. __________ __________ 3. I prefer general to specific goals. __________ __________ 4. I work better without specific deadlines. __________ __________ 5. I set aside time each day or week to plan my work. __________ __________ 6. I am clear about the measures that indicate when I have achieved a goal. __________ __________ 7. I work better when I set more challenging goals for myself. __________ __________ 8. I help other people clarify and define their goals. __________ __________ Scoring and Interpretation: Give yourself one point for each item you marked as Mostly True, except items 3 and 4. For items 3 and 4, give yourself one point for each one that you marked Mostly False. A score of 5 or higher suggests a positive level of goal-setting behavior and good preparation for a new manager role in an organization. If you scored 4 or less, you might want to evaluate and begin to change your goal-setting behavior. An important part of a new manager’s job is setting goals, measuring results, and reviewing progress for the department and subordinates. These questions indicate the extent to which you have already adopted the disciplined use of goals in your life and work. But if you scored low, don’t despair. Goal setting can be learned. Most organizations have goal-setting and review systems that managers use. Not everyone thrives under a disciplined goal-setting system, but as a new manager, setting goals and assessing results are tools that will enhance your influence. Research indicates that setting clear, specific, and challenging goals in key areas will produce better performance. 3 4 5 Leading J 6 Hot Topic Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. C o n t r o lli n g apan’s Uniglo is the biggest apparel chain in Asia, but reaching that goal isn’t enough for managers at Fast Retailing Company. Their next goal is to make Uniglo No. 1 in the United States as well. The company, known for its simple, trendy, inexpensive clothes, has a long way to go, with only seven stores in the United States in mid-2013. Fast Retailing announced opening dates for 10 new stores in October and November of that year and plans to open as many as 20 stores a year over the next eight years. It’s all part of CEO Tadashi Yanai’s plan for achieving his goal of overtaking Inditex Group (parent of the Zara chain) as the world’s biggest apparel chain by 2020. The breakneck pace of growth in Asia, where Uniglo is still opening an average of two new stores a week, has given managers confidence that Yanai’s ambitious goal can be achieved.1 One of the primary responsibilities of managers is to set goals for where the organization or department should go in the future and plan how to get it there. Managers in every organization work hard to decide what goals to pursue and how to achieve them. Lack of planning or poor planning can seriously hurt an organization. For example, the nuclear accident at the Fukushima Daiichi nuclear power plant after the earthquake 2 Environment will help you understand how your work habits fit with making plans and setting goals. Answer the following questions as they apply to your work or study habits. Please indicate whether each item is Mostly True or Mostly False for you. Planning Instructions: Are you a good planner? Do you set goals and identify ways to accomplish them? This questionnaire OOrganizing rganizing Does Goal Setting Fit Your Management Style? Introduction 1 218 Part 3 Planning and tsunami in Japan in 2011 has been blamed partly on poor planning. In the fall of 2013, radioactive water was still leaking into the Pacific Ocean from the crippled reactor, bringing fresh criticism of Tokyo Electric Power Company (Tepco). At the time of the accident, Kiyoshi Kurokawa, the chairman of the Fukushima Nuclear Accident Independent Investigation Commission, said: “[This] was a profoundly manmade disaster—that could and should have been foreseen and prevented. And its effect could have been mitigated by a more effective human response.”2 Managers cannot predict the future, nor can they prevent natural disasters such as earthquakes, but proper planning can enable them to respond swiftly and effectively to such unexpected events. At Fukushima, near-chaos reigned as communications broke down, the chain of command was confused, and no one seemed to know what to do to maintain safety or to follow up once the accident had occurred. Of the four management functions—planning, organizing, leading, and controlling—described in Chapter 1, planning is considered the most fundamental. Everything else stems from planning. Yet planning is also the most controversial management function. How do managers plan for the future in a constantly changing environment? The economic, political, and social turmoil of recent years has sparked a renewed interest in organizational planning, particularly planning for crises and unexpected events, yet it also has some managers questioning whether planning is even worthwhile in a world that is in constant flux. Planning cannot read an uncertain future. Planning cannot tame a turbulent environment. A statement by General Colin Powell, former U.S. secretary of state, offers a warning for managers: “No battle plan survives contact with the enemy.”3 Does that mean it is useless for managers to make plans? Of course not. No plan can be perfect, but without plans and goals, organizations and employees flounder. However, good managers understand that plans should grow and change to meet shifting conditions. In this chapter, we explore the process of planning and consider how managers develop effective plans. Special attention is given to goal setting, for that is where planning starts. Then, we discuss the various types of plans that managers use to help the organization achieve those goals. We also take a look at planning approaches that help managers deal with uncertainty, such as contingency planning, scenario building, and crisis planning. Finally, we examine new approaches to planning that emphasize the involvement of employees (and sometimes other stakeholders) in strategic thinking and execution. Chapter 8 will look at strategic planning in depth and examine a number of strategic options that managers can use in a competitive environment. In Chapter 9, we look at management decision making. Appropriate decision-making techniques are crucial to selecting the organization’s goals, plans, and strategic options. Goal Setting and Planning Overview A goal is a desired future circumstance or condition that the organization attempts to realize.4 Goals are important because organizations exist for a purpose, and goals define and state that purpose. A plan is a blueprint for goal achievement and specifies the necessary resource allocations, schedules, tasks, and other actions. Goals specify future ends; plans specify today’s means. The concept of planning usually incorporates both ideas; it means determining the organization’s goals and defining the means for achieving them. Levels of Goals and Plans Exhibit 7.1 illustrates the levels of goals and plans in an organization. The planning process starts with a formal mission that defines the basic purpose of the organization, Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 219 Chapter 7 Planning and Goal Setting exhibit 7.1 Levels of Goals and Plans Mission Statement Strategic Goals/Plans Senior Management (Organization as a whole) Tactical Goals/Plans Middle Management (Major divisions, functions) Operational Goals/Plans Lower Management (Departments, individuals) Mike Fuentes/Bloomberg/Getty Images especially for external audiences. The mission is the basis for the strategic (company) level of goals and plans, which in turn shapes the tactical (divisional) level and the operational (departmental) level.5 That is, a broad higher-level mission, such as “Improve the lives of families by providing consumer-preferred paper products for kitchen and bathroom,” provides the framework for establishing more specific goals for top managers, such Concept Connection as “improve company profits by 5 percent next year.” This might translate into “increase sales by 10 percent next year” for the manager of the Northwest sales division,” and an individual salesperson might have a goal of calling on 10 percent more customers.6 Top managers are typically responsible for establishing strategic goals and plans that reflect a commitment to both organizational efficiency and effectiveness, as described in Chapter 1. Tactical goals and plans are the responsibility of middle managers, such as the heads of major divisions or functional units. A division manager will formulate tactical plans that focus on the major actions that the division must take to fulfill its part in the strategic plan set by top management. From its beginning as a seven-cow farm in New England to its current status Operational plans identify the specific proas a $350 million organic yogurt business, Stonyfield Farm has incorporated cedures or processes needed at lower levenvironmental responsibility into its organizational planning. Today, every els of the organization, such as individual operational plan encompasses Stonyfield’s goal of carbon-neutral operations. departments and employees. Frontline Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Planning Planning 33 220 Part 3 Planning managers and supervisors develop operational plans that focus on specific tasks and processes and that help meet tactical and strategic goals. Planning at each level supports the other levels. The Organizational Planning Process The overall planning process, illustrated in Exhibit 7.2, prevents managers from thinking merely in terms of day-to-day activities. The process begins when managers develop the overall plan for the organization by clearly defining mission and strategic (company-level) goals. Second, they translate the plan into action, which includes defining tactical objectives and plans, developing a strategy map to align goals, formulating contingency and scenario plans, and identifying intelligence teams to analyze major competitive issues. Third, managers lay out the operational factors needed to achieve goals. This involves devising operational goals and plans, selecting the measures and targets that will be used to determine if things are on track, and identifying stretch goals and crisis plans that might need to be put into action. Tools for executing the plan include management-by-objectives (MBO), performance dashboards, single-use plans, and decentralized responsibility. Finally, managers periodically review plans to learn from results and shift plans as needed, starting a new planning cycle. exhibit 7.2 The Organizational Planning Process 1. Develop the Plan Define mission, vision Set goals 2. Translate the Plan Define tactical plans and objectives Develop strategy map Define contingency plans and scenarios Identify intelligence teams 3. Plan Operations Define operational goals and plans Select measures and targets Set stretch goals Crisis planning 5. Monitor and Learn Hold planning reviews Hold operational reviews 4. Execute the Plan Use: Management by objectives Performance dashboards Single use plans Decentralized responsibility SOURCE: Based on Robert S. Kaplan and David P. Norton, “Mastering the Management System,” Harvard Business Review (January 2008): 63–77. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 221 Chapter 7 Planning and Goal Setting Remember This • Planning is the most fundamental of the four management functions. • A goal is a desired future circumstance or condition that the organization wants to realize. • Planning is the act of determining goals and defining the means of achieving them. • A plan is a blueprint specifying the resource allocations, schedules, and other actions necessary for attaining goals. • Planning helps managers think about the future rather than thinking merely in terms of day-to-day activities. Goal Setting in Organizations 33 Planning Planning The overall planning process begins with a mission statement and goals for the organization as a whole. Goals don’t just appear on their own in organizations. Goals are socially constructed, which means they are defined by an individual or group. Managers typically have different ideas about what the goals should be. As A. G. Lafley, CEO of Procter & Gamble, puts it, “Everyone selects and interprets data about the world and comes to a unique conclusion about the best course of action. Each person tends to embrace a single strategic choice as the right answer.” Thus, the role of the top executive is to get people thinking as a team and negotiating about which goals are the important ones to pursue.7 The “Manager’s Shoptalk” describes the process of coalition building that often occurs during goal setting. Organizational Mission At the top of the goal hierarchy is the mission—the organization’s reason for existence. The mission describes the organization’s values, aspirations, and reason for being. A welldefined mission is the basis for development of all subsequent goals and plans. Without a clear mission, goals and plans may be developed haphazardly and not take the organization in the direction it needs to go. One of the defining attributes of successful companies is that they have a clear mission that guides decisions and actions. The mission of Johnson & Johnson, for example, is encapsulated in J&J’s Our Credo, which has guided the company since General Robert Wood Johnson wrote it in 1943: “We believe our first responsibility is to the “A real purpose can’t just doctors, nurses, and patients, to mothers and fathers, and to all others be words on paper. . . . If who use our products and services.” The Credo guided managers in handling the Tylenol crisis in 1982, when Johnson & Johnson recalled you get it right, people 31 million bottles and offered free replacements with the goal of putting customers’ safety first.8 When management actions and decisions will feel great about go against the mission, organizations may get into trouble. what they’re doing, clear The formal mission statement is a broadly stated definition of purpose that distinguishes the organization from others of a similar about their goals, and type. The founders of Holstee, a Brooklyn, New York–based comexcited to get to work pany that sells eco-friendly clothing and accessories, created a mission statement for their company that has inspired people around the every morning.” world. Holstee’s innovative mission statement is shown in Exhibit 7.3. The Holstee mission was written to remind the founders and employ—Roy M. Spence Jr., author of It’s Not What You Sell, It’s What You Stand For ees that there is nothing more important than pursuing your passion. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 222 Part 3 Planning Manager ’s Shoptalk Who Sets the Goals? Manager versus Coalition O rganizations perform many activities and pursue many goals simultaneously to accomplish an overall mission. But who decides what mission and goals to strive for? Pursuing some goals means that others have to be delayed or set aside, which means managers often disagree about priorities. After China’s Zhejiang Geely Holding Group bought Volvo Car Corporation, for example, the Chinese and European managers disagreed strongly. The European managers wanted to continue pursuing goals of providing safe, reliable, family-friendly vehicles for a stable market. The new Chinese owners and managers, on the other hand, wanted to expand aggressively into the super-luxury car market. The goals of the two sides were mutually exclusive, so managers had to negotiate and come to some agreement on which direction the company would take. Powerful, motivating goals that unite people are typically established not by a single manager, but by a coalition. Coalitional management involves building an alliance of people who support a manager’s goals and can influence other people to accept and work toward them. Being an effective coalitional manager involves three key steps: • • Talk to customers and other managers. Building a coalition requires talking to many people both inside and outside the organization. Coalitional managers solicit the views of employees and key customers. They talk to other managers all across the organization to get a sense of what people care about and learn what challenges and opportunities they face. A manager can learn who believes in and supports a particular direction and goals, and who is opposed to them and the reasons for the opposition. Address conflicts. Good managers don’t let conflicts over goals simmer and detract from goal accomplishment or hurt the organization. At Toyota, for example, the rash of recent recalls exposed a longstanding internal conflict between managers who wanted to pursue goals of faster growth and higher profit margins and those who believed that rapid growth would strain the company’s ability to ensure quality and reliability. Each side is blaming the other for the recent problems, but it is the failure of managers to unite toward a shared goal that is largely to blame. • Break down barriers and promote cross-silo cooperation. A final step is to break down boundaries and get people to cooperate and collaborate across departments, divisions, and levels. When Colin Powell was chairman of the U.S. Joint Chiefs of Staff, he regularly brought together the heads of the Army, Air Force, Navy, and Marines so they could understand one another’s viewpoints and come together around key goals. Cross-enterprise understanding and cooperation is essential so that the entire organization will be aligned toward accomplishing desired goals. As a manager, remember that you will accomplish more and be more effective as part of a coalition than as an individual actor. When there are goals that are highly important to you, take steps to build a coalition to support them. Throw your support behind other managers when appropriate. And remember that building positive relationships, discussion, and negotiation are key skills for good management. Sources: Stephen Friedman and James K. Sebenius, “Organization Transformation: The Quiet Role of Coalitional Leadership,” Ivey Business Journal (January– February 2009), www.iveybusinessjournal.com/topics/leadership/organizational -transformation-the-quiet-role-of-coalitional-leadership (accessed January 27, 2012); Gerald R. Ferris et al., “Political Skill in Organizations,” Journal of Management (June 2007): 290–320; Norihiko Shirouzu, “Chinese Begin Volvo Overhaul,” The Wall Street Journal, June 7, 2011, B1; and Norihiko Shirouzu, “Inside Toyota, Executives Trade Blame Over Debacle,” The Wall Street Journal, April 14, 2010, A1. Although most corporate mission statements aren’t as broad or quite as inspiring as Holstee’s, a well-designed mission statement can enhance employee motivation and organizational performance.9 The content of a mission statement often describes the company’s basic business activities and purpose, as well as the values that guide the company. Some mission statements also describe company characteristics such as desired markets and customers, product quality, location of facilities, and attitude toward Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 223 Chapter 7 Planning and Goal Setting THIS IS YOUR DO WHAT YOU LOVE, AND DO IT OFTEN. LIFE. exhibit 7.3 An Innovative Mission Statement: The Holstee Manifesto IF YOU DON’T LIKE SOMETHING, CHANGE IT. IF YOU DON’T LIKE YOUR JOB, QUIT. IF YOU DON’T HAVE ENOUGH TIME, STOP WATCHING TV. IF YOU ARE LOOKING FOR THE LOVE OF YOUR LIFE, STOP; THEY WILL BE WAITING FOR YOU WHEN YOU START DOING THINGS YOU LOVE. STOP OVER ANALYZING, ALL EMOTIONS ARE BEAUTIFUL. WHEN YOU EAT, APPRECIATE LIFE IS SIMPLE. EVERY LAST BITE. OPEN YOUR MIND, ARMS, AND HEART TO NEW THINGS AND PEOPLE, WE ARE UNITED IN OUR DIFFERENCES. ASK THE NEXT PERSON YOU SEE WHAT THEIR PASSION IS, AND SHARE YOUR INSPIRING DREAM WITH THEM. LOST WILL TRAVEL OFTEN; GETTING HELP YOU FIND YOURSELF. LIFE IS ABOUT THE PEOPLE YOU MEET, AND THE THINGS YOU CREATE WITH THEM SO GO OUT AND START CREATING. LIVE YOUR DREAM, LIFE IS AND WEAR SHORT. YOUR PASSION. “THE HOLSTEE MANIFESTO © 2009” SOURCE: Holstee Web site, http://press.holstee.com/holstee-manifesto-poster © (accessed August 3, 2012). employees. An example of a short, straightforward mission statement comes from State Farm Insurance: State Farm’s mission is to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams. We are people who make it our business to be like a good neighbor; who built a premier company by selling and keeping promises through our marketing partnership; who bring diverse talents and experiences to our work of serving the State Farm customer. Our success is built on a foundation of shared values—quality service and relationships, mutual trust, integrity, and financial strength. Our vision for the future is to be the customer’s first and best choice in the products and services we provide. We will continue to be the leader in the insurance industry and we will become a leader in the financial services arena. Our customers’ needs will determine our path. Our values will guide us.10 Because of mission statements such as that of State Farm, employees as well as customers, suppliers, and stockholders know the company’s stated purpose and values. Goals and Plans Strategic goals, sometimes called official goals, are broad statements describing where the organization wants to be in the future. These goals pertain to the organization as a whole rather than to specific divisions or departments. Samsung, for example, set a new strategic goal to become a “quality-based” company rather than a “quantity-based” company. The shift in strategic direction, with its focus on creativity and innovation rather than making Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 33 Planning Planning SOME OPPORTUNITIES ONLY COME ONCE, SEIZE THEM. 224 Part 3 Planning inexpensive knock-off products, has led to amazing results. Samsung is now a leader in the electronics industry, including threatening Apple in the smartphone market.11 Strategic plans define the action steps by which the company intends to attain strategic goals. The strategic plan is the blueprint that defines the organizational activities and resource allocations—in the form of cash, personnel, space, and facilities—required for meeting these targets. Strategic planning tends to be long-term and may define organizational action steps from two to five years in the future. The purpose of strategic plans is to turn organizational goals into realities within that time period. At Unilever, CEO Paul Polman set a strategic goal of doubling the company’s revenues by the year 2020. Innovative Way Unilever “Our business is not rocket science,” said Paul Polman, the first-ever company outsider to lead Unilever. “It’s about being a little bit better every day.” Polman’s strategic plan to achieve the 2020 target of doubling revenues to €80 billion reflects that philosophy of getting a little better every day. One of the biggest successes has been TRESemmé, which Unilever acquired when it bought Alberto Culver in 2010. The rollout represents Unilever’s strategic approach. Managers’ goals were to quickly introduce the product into the rapidly growing Brazilian market, but first they had to implement goals for a massive marketing campaign that involved reaching out to 40 big retailers, courting fashion bloggers, and handing out 10 million free samples. Goals for a huge online advertising blitz attracted one million fans to TRESemmé’s Brazilian’s Facebook page in just six months. Sales of the product went from zero to €150 million in the space of a year. Another part of Polman’s strategic plan is to move Unilever into the higher-end personal care market. His initial goal was to send 80 percent of product development employees into the field to see what upscale customers want and to work closely with suppliers, who Polman says now contribute 7 of 10 new product ideas. He’s allocated €500 million to a venture fund with a goal to invest in next-generation products. One example is a Ponds Institute spa in Jakarta, Indonesia, where women shell out about 228,900 rupiah (the equivalent of $20, which is a good deal of money in that country) every two weeks for a “Gold Radiance” facial treatment or other procedures. In addition, the company has continued its goals for the “bottom of the pyramid (BOP),” as described in Chapter 5. Over the past three years, Unilever has accelerated its sales of small packets of Fair & Lovely skin cream, Sunsilk shampoo, and other products that cost about 35 cents a pop. “It’s Unilever’s moment in the sun,” said Deutsche Bank analyst Harold Thompson, pointing out that the company is capturing both ends of the market. While many of its rivals are still struggling in a slow economy, Unilever is thriving. Thanks to effective goals at each level of the company, sales have been steadily increasing, even in recession-wrecked Europe.12 Unilever has been operating in developing countries for decades (it’s been in India since 1888 and Indonesia since 1933, for example), so managers have an intimate knowledge of these markets. There are two other components to Polman’s new strategic goal—to cut the company’s carbon footprint in half and to improve the hygiene habits of more than a billion people in developing countries. After strategic goals are formulated, the next step is to define tactical goals, which are the results that major divisions and departments within the organization intend to achieve. These goals apply to middle management and describe what major subunits must do for the organization to achieve its overall goals. Tactical plans are designed to help execute the major strategic plans and to accomplish a specific part of the company’s strategy.13 Tactical plans typically have a shorter time horizon than strategic plans—that is, over the next year or so. The word tactical originally comes from the military. In a business or nonprofit organization, tactical plans Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 225 Odilon Dimier/PhotoAlto Agency RF Collections/Getty Images define what major departments and Concept Connection organizational subunits will do to Sustainability has been an ongoing implement the organization’s strastrategic goal for NorthTec, a tegic plan. For example, a tactical college in western New Zealand. Recently, school administrators goal for Unilever’s beauty products and student volunteers worked division is to develop personalized together to set new tactical skin care treatments for the upscale goals aimed at achieving greater market. Tactical goals and plans sustainability. The group studied several specific areas in the help top managers implement their school’s operation, including overall strategic plan. Normally, it electricity use and recycling, and is the middle manager’s job to take discovered a surprising waste the broad strategic plan and identify in the amount of photocopying performed on school grounds. specific tactical plans. The team has set a goal to reduce The results expected from depaper consumption by 15 percent. partments, work groups, and individuals are the operational goals. They are precise and measurable. “Process 150 sales applications each week,” “Achieve 90 percent of deliveries on time,” “Reduce overtime by 10 percent next month,” and “Develop two new online courses in accounting” are examples of operational goals. An operational goal for Unilever’s distribution managers might be to improve on-shelf availability of products by 5 percentage points over the next two years. By keeping its products in stock, Unilever gets more sales and also cements strong relationships with merchants. Walmart and Tesco both recently named Unilever supplier of the year.14 In the human resources department, an operational goal might be to keep turnover of product development personnel to less than 5 percent a year so that there are longtime employees who have close relationships with suppliers who contribute ideas for new products. Go to the “Experiential Operational plans are developed at the lower levels of the organization to specify Exercise” on page 242, action steps toward achieving operational goals and to support tactical plans. The which pertains to operational plan is the department manager’s tool for daily and weekly operations. developing action plans Goals are stated in quantitative terms, and the department plan describes how goals for accomplishing will be achieved. Operational planning specifies plans for department managers, supervisors, and individual employees. Schedules are an important component of strategic goals. operational planning. Schedules define precise time frames for the completion of each operational goal required for the organization’s tactical and strategic goals. Operational planning also must be coordinated with the budget because resources must be allocated for desired activities. Align Goals Using a Strategy Map Effectively designed organizational goals are aligned; that is, they are consistent and mutually supportive so that the achievement of goals at low levels permits the attainment of high-level goals. Organizational performance is an outcome of how well these interdependent elements are aligned, so that individuals, teams, and departments are working in concert to attain specific goals that ultimately help the organization achieve high performance and fulfill its mission.15 An increasingly popular technique for aligning goals into a hierarchy is the strategy map. A strategy map is a visual representation of the key drivers of an 33 Planning Planning Chapter 7 Planning and Goal Setting As a new manager, what approach will you take to goal setting and planning? Complete the “New Manager Self-Test” on page 226 to get some insight into your planning approach from the way that you approach studying as a student. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 226 Part 3 Planning Ne w Manager Self-Test Your Approach to Studying Instructions: Your approach to studying may be a predictor of your planning approach as a new manager. Answer the questions below as they apply to your study behavior. Please answer whether each item below is Mostly True or Mostly False for you. Mostly True 1. Before I tackle an assignment, I try to work out the reasoning behind it. 2. When I am reading, I stop occasionally to reflect on what I am trying to get out of it. 3. When I finish my work, I check it through to see if it really meets the assignment. 4. Now and then, I stand back from my studying to think generally how well it is going. 5. I frequently focus on the facts and details because I do not see the overall picture. 6. I write down as much as possible during lectures, because I often am not sure what is really important. Mostly False 7. I try to relate ideas to other topics or courses whenever possible. 8. When I am working on a topic, I try to see in my own mind how all the ideas fit together. 9. It is important to me to see the bigger picture within which a new concept fits. Scoring and Interpretation: Give yourself one point for each item you marked as Mostly True except items 5 and 6. For items 5 and 6, give yourself one point for each one you marked Mostly False. An important part of a new manager’s job is to plan ahead, which involves grasping the bigger picture. These items measure metacognitive awareness, which means to step back and see the bigger picture of one’s own learning activities. This same approach enables a manager to step back and see the big picture required for effective planning, monitoring, and evaluating an organization. If you scored 3 or fewer points, you may be caught up in the details of current activities. A score of 7 or above suggests that you see yourself in a bigger picture, which is an approach to studying that very well may reflect a successful planning aptitude. Sources: Adapted from Kristin Backhaus and Joshua P. Liff, “Cognitive Styles and Approaches to Studying in Management Education,” Journal of Management Education 31 (August 2007): 445–466; and A. Duff, “Learning Styles Measurement: The Revised Approaches to Studying Inventory,” Bristol Business School Teaching and Research Review 3 (2000). organization’s success. Because the strategy map shows how specific goals and plans in each area are linked, it provides a powerful way for managers to see the cause-and-effect relationships among goals and plans.16 The simplified strategy map in Exhibit 7.4 illustrates four key areas that contribute to a firm’s long-term success—learning and growth, internal processes, customer service, and financial performance—and how the various goals and plans in each area link to the other areas. The idea is that learning and growth goals serve as a foundation to help achieve goals for excellent internal business processes. Meeting business process goals, in turn, enables the organization to meet goals for customer service and satisfaction, which helps the organization achieve its financial goals and optimize its value to all stakeholders. In the strategy map shown in Exhibit 7.4, the organization has learning and growth goals that include developing employees, enabling continuous learning and knowledge sharing, and building a culture of innovation. Achieving them will help the organization Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 227 Chapter 7 Planning and Goal Setting exhibit 7.4 A Strategy Map for Aligning Goals Accomplish Mission; Create Optimal Value Financial Performance Goals: Customer Service Goals: Increase revenues in existing markets Increase productivity and efficiency Increase revenues in new markets and products Build and maintain good customer relationships Be the leader in quality and reliability Provide innovative solutions to customer needs Internal Business Process Goals: Learning and Growth Goals: Build good relationships with suppliers and partners Improve cost, quality, and flexibility of operations Excel at innovative product development and next-generation market opportunities Promote employee development via ongoing training Enable continuous learning and knowledge-sharing Cultivate a culture of innovation and high performance SOURCES: Based on Robert S. Kaplan and David P. Norton, “Mastering the Management System,” Harvard Business Review (January 2008): 63–77; and R. S. Kaplan and D. P. Norton, “Having Trouble with Your Strategy? Then Map It,” Harvard Business Review (September–October 2000): 167–176. build internal business processes that promote good relationships with suppliers and partners, improve the quality and flexibility of operations, and excel at developing innovative products and services. Accomplishing internal process goals, in turn, enables the organization to maintain strong relationships with customers, be a leader in quality and reliability, and provide innovative solutions to emerging customer needs. At the top of the strategy map, the accomplishment of these lower-level goals helps the organization increase revenues in existing markets, increase productivity and efficiency, and grow through selling new products and services and serving new market segments. In a real-life organization, the strategy map would typically be more complex and would state concrete, specific goals relevant to the particular business. However, the generic map in Exhibit 7.4 gives an idea of how managers can map goals and plans so that they are mutually supportive. The strategy map is also a good way to communicate goals because all employees can see what part they play in helping the organization accomplish its mission. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Planning Planning 33 228 Part 3 Planning Remember This • Planning starts with the organization’s purpose or reason for existence, which is called its mission. • A mission statement is a broadly stated definition of the organization’s basic business scope and operations that distinguishes it from similar types of organizations. • Goals begin with broad strategic goals, followed by more specific tactical goals, and then operational goals. • Plans are defined similarly, with strategic, tactical, and operational plans used to achieve the desired goals. • Strategic goals are broad statements of where the organization wants to be in the future and pertain to the organization as a whole, rather than to specific divisions or departments. • Strategic plans are the action steps by which an organization intends to attain strategic goals. • The outcomes that major divisions and departments must achieve for the organization to reach its overall goals are called tactical goals. • Tactical plans are designed to help execute major strategic plans and to accomplish a specific part of the company’s strategy. • Operational goals are specific, measurable results that are expected from departments, work groups, and individuals. • Operational plans specify the action steps toward achieving operational goals and support tactical activities. • Managers at Unilever set a strategic goal to double revenues, to €80 billion, by 2020. • Goals and plans need to be in alignment so that they are consistent and mutually supportive. • A strategy map is a visual representation of the key drivers of an organization’s success, showing the causeand-effect relationship among goals and plans. Operational Planning Managers use operational goals to direct employees and resources toward achieving specific outcomes that enable the organization to perform efficiently and effectively. One consideration is how to establish effective goals. Then managers use a number of planning approaches, including management-by-objectives (MBO), single-use plans, and standing plans. Criteria for Effective Goals Research has identified certain factors, shown in Exhibit 7.5, that characterize effective goals. First and foremost, goals need to be specific and measurable.17 When possible, operational goals should be expressed in quantitative terms, such as increasing profits by 2 percent, having zero incomplete sales order forms, or increasing average teacher effectiveness ratings from 3.5 to 3.7. Not all goals can be expressed in numerical terms, but vague goals have little motivating power for employees. By necessity, goals are qualitative as well as quantitative. The important point is that the goals be precisely defined and allow for measurable progress. Effective goals also have a defined time period that specifies the date on which goal attainment will be measured. For instance, school administrators might set a deadline for improving teacher effectiveness ratings by the end of the 2015 school term. When a goal involves a two- to three-year time horizon, setting specific dates for achieving parts of it is a good way to keep people on track toward the goal. Managers should design goals so that they can be translated into measurement of key result areas. Goals cannot be set for every aspect of employee behavior or organizational performance; if they were, their sheer number would render them meaningless. Instead, managers establish goals based on the idea of measurement and clarity. A few carefully Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 229 Chapter 7 Planning and Goal Setting Green Moving sustainability beyond fashionable “buzzwords” is a focus of North Carolina–based Burt’s Bees—makers of personal care products made from natural substances (including, but not limited to, beeswax). Employees at Burt’s Bees get down and dirty with the annual companywide Dumpster Dive, sorting through accumulated trash that reached monthly totals of up to 40 tons in one recent year. Employees recommitted to a zero-waste goal, which the company achieved in 2009. With 100 percent employee engagement, Burt’s Bees has now focused on achieving a loftier “zero-waste, zero-carbon” goal by 2020. Sustainability planning and goal-setting at Burt’s Bees engages employees in activities such as reducing water use by “steam-cleaning” containers (resulting in a 90 percent water reduction) or extending the paper label on lip balm to eliminate shrink-wrapping (eliminating 900 miles of film). Managerial goals also extend to consumer education through the “Natural Vs.” campaign (aimed at clarifying industry terms, such as natural). Through all its efforts, Burt’s Bees works toward a goal of helping take the “sting” out of environmental problems. Source: Christopher Marquis and Bobbi Thomason, “Leadership and the First and Last Mile of Sustainability,” Ivey Business Journal, September– October 2010, www.iveybusinessjournal.com/topics/leadership/leadership -and-the-first-and-last-mile-of-sustainability (accessed August 2, 2012). chosen goals with clear measures of success can focus organizational attention, energy, and resources more powerfully.18 The measurements are sometimes referred to as key performance indicators. Key performance indicators (KPIs) assess what is important to the organization and how well the organization is progressing toward attaining its strategic goal, so that managers can establish lower-level goals that drive performance toward the overall strategic objective.19 Managers should set goals that are challenging but realistic. When goals are unrealistic, they set employees up for failure and lead to a decrease in employee morale. However, if goals are too easy, employees may not feel motivated. Goals should also be linked to rewards. The ultimate impact of goals depends on the extent to which salary increases, promotions, and awards are based on goal achievement. Employees pay attention to what gets noticed and rewarded in the organization.20 exhibit 7.5 Characteristics of Effective Goals Are specific and measurable Are linked to rewards Are challenging but realistic Effective Goals Have a defined time period Cover key result areas Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 33 Planning Planning The Bees Buzz Power 230 Part 3 Planning Management-by-Objectives (MBO) Described by famed management scholar Peter Drucker in his 1954 book, The Practice of Management, management-by-objectives has remained a popular and compelling method for defining goals and monitoring progress toward achieving them. Management-byobjectives (MBO) is a system whereby managers and employees define goals for every department, project, and person and use them to monitor subsequent performance.21 A model of the essential steps of the MBO system is presented in Exhibit 7.6. Four major activities make MBO successful:22 1. Set goals. Setting goals involves employees at all levels and looks beyond day-today activities to answer the question, “What are we trying to accomplish?” Managers heed the criteria of effective goals described in the previous section and make sure to assign responsibility for goal accomplishment. However, goals should be derived jointly. Mutual agreement between employee and supervisor creates the strongest commitment to achieving goals. In the case of teams, all team members may participate in setting goals. 2. Develop action plans. An action plan defines the course of action needed to achieve the stated goals. Action plans are made for both individuals and departments. 3. Review progress. A periodic progress review is important to ensure that action plans are working. KPIs often provide the data for the review. These reviews can occur informally between managers and subordinates, where the organization may wish to conduct three-, six-, or nine-month reviews during the year. This periodic checkup allows managers and employees to see whether they are on target or whether corrective action is needed. Managers and employees should not be locked into predefined behavior and must be willing to take whatever steps are necessary to produce meaningful results. The point of MBO is to achieve goals. The action plan can be changed whenever goals are not being met. 4. Appraise overall performance. The final step in MBO is to evaluate whether annual goals have been achieved for both individuals and departments. Success or failure to achieve goals can become part of the performance appraisal system and the designation of salary increases and other rewards. The appraisal of departmental and overall corporate performance shapes goals for the next year. The MBO cycle repeats itself annually. exhibit 7.6 Model of the MBO Process Step 1: Set Goals Corporate Strategic Goals Departmental Goals Individual Goals Step 2: Develop Action Plans Action Plans Review Progress Step 3: Review Progress Take Corrective Action Appraise Performance Step 4: Appraise Overall Performance Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 231 Chapter 7 Planning and Goal Setting exhibit 7.7 MBO Benefits MBO Can improve performance at all company levels. Improves employee motivation. Aligns individual and departmental goals with company goals. Many companies have used MBO, and most managers think it is an effective management tool. Tim O’Shaughnessy, founder and CEO of LivingSocial, a daily-deal Web site with more than 5,000 employees and 46 million members in 25 countries, uses the principles of MBO to keep the fast-growing business on track. O’Shaughnessy meets regularly with the heads of every department to set goals for items such as sales and membership growth and develop action plans for how to achieve them. Then he is obsessive about tracking metrics to see whether things are on target toward meeting the numbers. Each week, O’Shaughnessy meets with department heads to talk about their key metrics and review their progress. “The more data you gather, the more likely you’ll be successful in the long term,” he says.23 Most managers, like O’Shaughnessy, believe that they are better oriented toward goal achievement when MBO is used. MBO can provide a number of benefits, which are summarized in Exhibit 7.7. Corporate goals are more likely to be achieved when manager and employee efforts are focused on them. Using a performance measurement system such as MBO helps employees see how their jobs and performance contribute to the business, giving them a sense of ownership and commitment.24 Performance is improved when employees are committed to attaining the goal, are motivated because they help decide what is expected, and are free to be resourceful. Goals at lower levels are aligned with and enable the attainment of goals at top management levels. However, like any system, MBO can cause problems when used improperly. For example, an overemphasis on “meeting the goals” can obscure the means that people use to get there. People may cut corners, ignore potential problems, or behave unethically just to meet the targets. In addition, MBO cannot stand alone; it is only a part of effectively managing people to achieve goals. MBO is “like training wheels on a bicycle.”25 It gets you started, but it isn’t all you need. In the United States, for example, the implementation of rigorous MBO-type systems in urban police departments and school systems has led to cheating on the numbers, with people lying about their work performance in order to score well on the metrics. The means for achieving goals is just as important as the outcomes. A new systematic approach that has recently emerged is called management by means (MBM), which focuses attention on the methods and processes used to achieve goals. A term coined by H. Thomas Johnson and his co-authors in the book Profit Beyond Measures, MBM is based on the idea that when managers pursue their activities in the right way, positive outcomes will result. MBM focuses people on considering the means rather than just on reaching the goals.26 At Toyota, the recent “sticky accelerator” problem that caused the automaker to recall millions of vehicles has been blamed in part on a breakdown between goals and the methods used to achieve them. Years of aggressive growth goals eventually strained managers’ ability to control the means by which the goals were achieved. People had to be hired quickly, with little time for adequate training and development. Therefore, the limited 33 Planning Planning Focuses manager and employee efforts on activities that will lead to goal attainment. You can practice setting goals and developing action plans by completing the “Small Group Breakout” on page 242. Hot Topic Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 232 Part 3 Planning number of highly trained managers and engineers had to do more to keep pace toward the goals. Since the crisis, Toyota has refocused on improving the abilities of managers and employees to use the right means of achieving ambitious goals.27 Single-Use Hot Topic exhibit 7.8 Major Types of Single-Use and Standing Plans and Standing Plans Single-use plans are developed to achieve a set of goals that are not likely to be repeated in the future. Standing plans are ongoing plans that provide guidance for tasks or situations that occur repeatedly within the organization. Exhibit 7.8 outlines the major types of single-use and standing plans. Single-use plans typically include both programs and projects. The primary standing plans are organizational policies, rules, and procedures. Standing plans generally pertain to matters such as employee illness, absences, smoking, discipline, hiring, and dismissal. Many companies are developing standing plans regarding the use of social media, for instance.28 Marisa Mayer, the new CEO of Yahoo, set off a firestorm of controversy when she abolished the company’s work-at-home policy in favor of a new policy requiring people to work in the office.29 Companies also have policies to guide relationships with customers, suppliers, or others outside the organization. After charred remains of clothing made for Walmart were found at a Bangladesh factory where a 2012 fire killed 112 people, Walmart issued a new “zero tolerance policy” for its suppliers. Managers said the factory involved was not supposed to be making products for Walmart and had been subcontracted by a supplier. The policy states that the giant retailer will immediately sever ties with anyone who subcontracts work to factories without Walmart’s knowledge and authorization. Previously, the company had a looser policy that gave suppliers three chances to correct any problems before being terminated. “Obviously our threestrikes policy wasn’t working as well as it could have,” said Rajan Kamalanathan, Walmart’s vice president of ethical sourcing.30 Single-Use Plans Standing Plans Program • Plans for attaining a one-time organizational goal • Major undertaking that may take several years to complete • Large in scope; may be associated with several projects Examples: Building a new headquarters Converting all paper files to digital Policy • Broad in scope—general guide to action • Based on organization’s overall goals/ strategic plan • Defines boundaries within which to make decisions Examples: Sexual harassment policies Internet and social media policies Project • Also a set of plans for attaining a one-time goal • Smaller in scope and complexity than a program; shorter in horizon • Often one part of a larger program Examples: Renovating the office Setting up a company intranet Rule • Narrow in scope • Describes how a specific action is to be performed • May apply to specific setting Example: No-eating rule in areas of the company where employees are visible to the public Procedure • Sometimes called a standard operating procedure • Defines a precise series of steps to attain certain goals Examples: Procedures for issuing refunds Procedures for handling employee grievances Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 233 Chapter 7 Planning and Goal Setting Remember This • • • • steps of setting goals, developing action plans, reviewing progress, and appraising performance. A recent approach that focuses people on the methods and processes used to attain results, rather than on the results themselves, is called management by means (MBM). Single-use plans are plans that are developed to achieve a set of goals that are unlikely to be repeated in the future. Standing plans are ongoing plans that are used to provide guidance for tasks that occur repeatedly in the organization. One example of a standing plan is a social media policy. Benefits and Limitations of Planning Some managers believe that planning ahead is necessary to accomplish anything, whereas others think that planning limits personal and organizational performance. Both opinions have merit because planning can have both advantages and disadvantages. Research indicates that planning generally positively affects a company’s performance.31 Here are some reasons why:32 ●● ●● ●● ●● Goals and plans provide a source of motivation and commitment. Planning can reduce uncertainty for employees and clarify what they should accomplish. The lack of a clear goal hampers motivation because people don’t understand what they’re working toward. Goals and plans guide resource allocation. Planning helps managers decide where they need to allocate resources, such as employees, money, and equipment. At Netflix, for example, a goal of having more video offerings online rather than in DVD format means allocating more funds for Internet movie rights and spending more of managers’ time developing alliances with other companies.33 Goals and plans are a guide to action. Planning focuses attention on specific targets and directs employee efforts toward important outcomes. It helps managers and other employees know what actions they need to take to achieve goals. Goals and plans set a standard of performance. Because planning and goal setting define desired outcomes, they also establish performance criteria so that managers can measure whether things are on- or off-track. Goals and plans provide a standard of assessment. Despite these benefits, some researchers also think planning can hurt organizational performance in some ways.34 Thus, managers should understand the limitations to planning, particularly when the organization is operating in a turbulent environment: ●● ●● Goals and plans can create a false sense of certainty. Having a plan can give managers a false sense that they know what the future will be like. However, all planning is based on assumptions, and managers can’t know what the future holds for their industry or for their competitors, suppliers, and customers. Goals and plans may cause rigidity in a turbulent environment. A related problem is that planning can lock the organization into specific goals, plans, and time frames, Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 33 Planning Planning • Managers formulate goals that are specific and measurable, cover key result areas, are challenging but realistic, have a defined time period, and are linked to rewards. • Key performance indicators (KPIs) are measures that reflect how well lower-level goals are helping the organization progress toward attaining its strategic goal. • Types of operational planning include management-byobjectives, single-use plans, and standing plans. • Management-by-objectives (MBO) is a method whereby managers and employees define goals for every department, project, and person and use them to monitor subsequent performance. MBO includes the 234 Part 3 Planning “In preparing for battle, I have always found that plans are useless, but planning is indispensable.” —Dwight D. Eisenhower (1890–1969), U.S. president which may no longer be appropriate. Managing under conditions of change and uncertainty requires a degree of flexibility. Managers who believe in “staying the course” will often stick with a faulty plan even when conditions change dramatically. ● Goals and plans can get in the way of intuition and creativity. Success often comes from creativity and intuition, which can be hampered by too much routine planning. For example, during the process of setting goals in the MBO process described previously, employees might play it safe to achieve objectives rather than offer creative ideas. Similarly, managers sometimes squelch creative ideas from employees that do not fit with predetermined action plans.35 Remember This • Benefits of planning and goal setting include serving as a source of motivation, determining resource allocation, providing a guide to action, and setting a standard for performance measurement. • Limitations of planning and goal setting include the potential to create a false sense of certainty, create rigidity that hinders response to a turbulent environment, and get in the way of creativity and intuition. Planning for a Turbulent Environment Considering the limitations to planning, what are managers to do? One way that managers can gain benefits from planning and control its limitations is by using innovative planning approaches that are in tune with today’s turbulent environment. Three approaches that help brace the organization for unexpected—even unimaginable—events are contingency planning, building scenarios, and crisis planning. Contingency Planning Hot Topic When organizations are operating in a highly uncertain environment or dealing with long time horizons, sometimes planning can seem like a waste of time. Indeed, inflexible plans may hinder rather than help an organization’s performance in the face of rapid technological, social, economic, or other environmental change. In these cases, managers can develop multiple future alternatives to help them form more adaptive plans. Contingency plans define company responses to be taken in the case of emergencies, setbacks, or unexpected conditions. To develop contingency plans, managers identify important factors in the environment, such as possible economic downturns, declining markets, increases in cost of supplies, new technological developments, or safety accidents. Managers then forecast a range of alternative responses to the most likely high-impact contingencies, focusing on the worst case.36 For example, if sales fall 20 percent and prices drop 8 percent, what will the company do? Managers can develop contingency plans that might include layoffs, emergency budgets, new sales efforts, or new markets. A real-life example comes from the airlines, which had to scramble to develop contingency plans after problems in the electrical system of the new Boeing 787 led to the grounding of the entire fleet of 787s. Some routes that had been designed based on the 787, which offered fuel efficiency, long-range capability, and fewer seats to fill than other long-range jets, had to be closed or redesigned when the Federal Aviation Administration (FAA) grounded the new plane. As uncertainty over when the 787 would return to the skies lingered, airline managers began Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 235 Chapter 7 Planning and Goal Setting An extension of contingency planning is a forecasting technique known as scenario building.38 Scenario building involves After several outbreaks of the H1N1 flu revealed the dangers of widespread looking at current trends and discontidiseases, Mike Claver, State Farm insurance company’s emergency nuities and visualizing future possibilities. management superintendent, oversaw the development of a thorough Rather than looking only at history and contingency plan designed to protect State Farm employees during any potential outbreaks in the future. In addition to coordinating with area thinking about what has been, managagencies and encouraging employees to get vaccines, Claver tested the ers think about what could be. The events company’s ability to function should managers have to ask employees to work that cause the most damage to companies at home during an outbreak. More than 1,000 people, about 10 percent of the are those that no one even conceived of. workforce at the Bloomington, Illinois, headquarters, logged into the company computer network from their homes one August day. Managers used the “Scenarios are meant to expand the range results of the dry run to fine-tune contingency plans. of future possibilities managers should consider and prepare for,” says Stephen Millett, author of Managing the Future.39 In today’s tumultuous world, traditional planning can’t help managers cope with the many shifting and complex variables that might affect their organizations. Lyndon Bird, technical development director at the Business Continuity Institute, emphasizes that broad plans are the answer. In a turbulent and interconnected world, he says, businesses “are going to be interrupted by something and they are probably not going to be able to predict what will happen except that As a new manager, they’ve got to be able to deal with the consequences.”40 get in the mindset of Managers can’t predict the future, but they can rehearse a framework within scenario planning. Go which future events can be managed. Organizations can be disrupted by any number to http://www.shell.com of events. A recent survey by the Chartered Management Institute and the Business /global/future-energy Continuity Institute found that some of the top events that managers might need /scenarios.html where scenario plans for include extreme weather, loss of IT systems, loss of key employees, Shell Oil publishes the loss of access to offices or plants, failure of communications systems, and supply chain outline of its annual disruptions.41 Some managers use published global scenarios, such as debt problems scenario-planning in Europe, a slowdown in Asia, or global warming to analyze patterns and driving exercise.You might also forces that might affect their industry as a starting point for scenario building. This want to do an Internet abbreviated scenario thinking can give managers a head start on asking “What if…?” leading to increased understanding even before any scenarios are written.42 Then a search and type in broad base of managers mentally rehearses different scenarios based on anticipating “national intelligence the varied changes that could affect the organization. Scenarios are like stories that agency scenarios” to offer alternative vivid pictures of what the future will be like and how managers will find links to reports respond. Typically, two to five scenarios are developed for each set of factors, ranging of global trends and from the most optimistic to the most pessimistic view. For example, if the United scenario planning States became involved in a military operation in Syria, leaders could create four done by various broad scenarios of what might happen, as they did for Libya a few years ago—two organizations. that are positive for the United States and two that could have highly troublesome Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 33 Planning Planning Building Scenarios Concept Connection Robert Giroux/Staff/Getty Images News/Getty Images creating contingency plans for what to do if the 787 was out of commission due to this or other problems for months. Should they lease temporary aircraft? Should they substitute larger existing planes from their fleet and sell more seats at a discount to keep traffic moving, or shut down routes altogether? What kind of alternative marketing plans were needed to reassure passengers that the plane would be safe once it was returned to service?37 236 Part 3 Planning consequences—and develop plans for how to respond.43 Similarly, in businesses and other organizations, scenario building forces managers to rehearse mentally what they would do if their best-laid plans collapse. Crisis Planning Many firms also engage in crisis planning to enable them to cope with unexpected events that are so sudden and devastating that they have the potential to destroy the organization if managers aren’t prepared with a quick and appropriate response. After Hurricane Sandy in October 2012 caused the first multiday shutdown of the U.S. stock market in more than 120 years, managers at NYSE Euronext ramped up their crisis planning to consider “extreme scenarios” and what they would do if the exchange was not able to open or close, considering as one option an all-electronic exchange that could operate without human traders.44 Companies all along the East Coast, particularly in New York and New Jersey, are still recovering from Hurricane Sandy. Weather events trigger crisis situations for organizations worldwide. For example, two of Western Digital’s factories in Thailand that produce about a quarter of the world’s hard drives were totally paralyzed after historic floods breached the dikes protecting the Bang Pa-In industrial estate in the fall of 2011. Innovative Way Western Digital Thailand Hot Topic Like most large companies, Western Digital has emergency management plans, but the historic floods that inundated industrial areas of Thailand were well beyond what anyone expected. Nevertheless, decisions and actions of managers both before and after the flooding helped Western Digital get up and running just 46 days after the factories were devastated, long before most other companies. Despite assurances from the government that the dikes protecting industrial estates would hold, Western Digital managers had anticipated what would happen if they failed. A few days before the disaster, they pulled some inventory from the just-in-time (JIT) process at nearby warehouses and moved it to a safer location. The company also had a process in place for speeding up supplier qualification in case new suppliers were needed in an emergency. The crisis budget included funding for smaller suppliers that might need help rebuilding or relocating their production lines. Ultimately, what helped the company most were its strong relationships with employees, customers, suppliers, and other stakeholders. Even though people’s homes were flooded and power was out, more than 500 Western Digital employees, including all of its senior managers, returned to work during the peak flood period. Within a week, operations to recover and restore equipment were underway. Company leaders worked alongside engineers and front-line employees, even taking personal risks by engaging in diving operations. Good relationships with customers meant some agreed to special provisions that deviated from normal contract agreements. Positive relationships with the Thai government meant Western Digital quickly got Thai navy divers dispatched to help with recovery and Royal Thai army soldiers to act as guards and haul heavy equipment. Communicating with stakeholders was also a priority. Social media was useful for information exchanges among employees and the recovery team. Local managers were kept up to date with the most recent information about flood conditions and recovery efforts but were asked not to talk with reporters. To limit the potential for overreaction and confusion among customers, suppliers, and shareholders, all formal communications were handled by headquarters in the United States.45 Severe storms like Hurricane Sandy or the floods in Thailand are only one type of crisis organizations might face. Crises have become integral features of the organizational environment. A few of the other recent crises include the mass shooting at Sandy Hook Elementary School in Newtown, Connecticut, that killed 20 children and 6 adults; the Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 237 Chapter 7 Planning and Goal Setting earthquake, tsunami, and nuclear disaster in Japan; the collapse of a stage at the Indiana State Fair that killed 7 people and injured dozens more; Lance Armstrong’s long-delayed admission of using performance-enhancing drugs, which ensnared not only Armstrong but numerous sponsoring organizations; the “pink slime” YouTube video that led to closure of three plants owned by Beef Products, Inc.; the massive BP oil spill in the Gulf of Mexico; and a string of mishaps for the beleaguered Carnival Cruise Lines, including an engine fire on the Triumph that kept passengers stranded for nearly a week with no air conditioning, limited food and water, and few working restrooms. Although crises may vary, a carefully thought-out and coordinated plan can be used to respond to any disaster. In addition, crisis planning reduces the incidence of trouble much like putting a good lock on a door reduces burglaries.46 Indiana State Fair officials, for example, have been sharply criticized for a lack of planning that probably contributed to the 2011 stage collapse disaster. Because plans were so haphazard, no one seemed to know who had the authority to delay or cancel the show or what procedures should be followed in case of severe weather. The Indiana Department of Labor fined the state fair commission, as well as Mid-America Sound (which built the stage), and a stagehands union for faulty planning, insufficient inspections, and sloppy construction practices.47 Exhibit 7.9 outlines two essential stages of crisis planning.48 33 Crisis prevention. The crisis prevention stage involves activities that managers undertake to try to prevent crises from occurring and to detect warning signs of potential crises. A critical part of the prevention stage is building open, trusting relationships with key stakeholders such as employees, customers, suppliers, governments, unions, and the community. By developing favorable relationships, managers can often prevent crises from happening and respond more effectively to those that cannot be avoided.49 For example, organizations that have open, trusting relationships with employees and unions may avoid crippling labor strikes. At the software firm 37signals, managers prevented a crisis by responding quickly and openly when Campfire, a real-time Planning Planning ●● Hot Topic exhibit 7.9 Essential Stages of Crisis Planning Prevention Build relationships Detect signals from the environment Preparation Designate crisis management team and spokesperson Create detailed crisis management plan Set up effective communications system SOURCE: Based on information in W. Timothy Coombs, Ongoing Crisis Communication: Planning, Managing, and Responding (Thousand Oaks, CA: Sage Publications, 1999). Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 238 Part 3 Planning ●● chat tool for small businesses, kept turning off and on unexpectedly. Customers were furious because they used Campfire to run their organizations. Managers immediately began tweeting with customers and posting regular updates on the company’s Web site to let people know what was going on and that they were working on the problem. If they didn’t understand something, they admitted it. “We responded to every complaint and took the blame every time—even when people went overboard and launched into personal attacks,” said Jason Fried of 37signals. Once the problem was fixed, they gave all customers a free month of service. Thanks to quick action, 37signals came out of the episode with stronger customer loyalty and goodwill than ever.50 Crisis preparation. The crisis preparation stage includes all the detailed planning to handle a crisis when it occurs. Three steps in the preparation stage are (1) designating a crisis management team and spokesperson, (2) creating a detailed crisis management plan, and (3) setting up an effective communications system. The crisis management team, for example, is a cross-functional group of people who are designated to swing into action if a crisis occurs. The organization should also designate a spokesperson to be the voice of the company during the crisis.51 The crisis management plan (CMP) is a detailed, written plan that specifies the steps to be taken, and by whom, if a crisis occurs. The CMP should include the steps for dealing with various types of crises, such as natural disasters like fires or earthquakes; normal accidents like economic crises, industrial accidents, or product and service failures; and abnormal events such as product tampering or acts of terrorism.52 A key point is that a CMP should be a living, changing document that is regularly reviewed, practiced, and updated as needed. Remember This • Managers use innovative planning approaches to cope with today’s turbulent environment. • Contingency planning identifies important factors in the environment and defines a range of alternative responses to be taken in the case of emergencies, setbacks, or unexpected conditions. • With scenario building, managers look at trends and discontinuities and imagine possible alternative futures to build a framework within which unexpected future events can be managed. • Scenarios are alternative vivid pictures of what the future might be like. • Many companies increased their use contingency and scenario planning because of the global financial crisis and volatile economic conditions. • Crisis planning involves the two major stages of prevention and preparation. Innovative Approaches to Planning The process of planning changes over time, like other aspects of managing, to become more in tune with shifts in the environment and employee attitudes. A fresh approach to planning is to involve everyone in the organization, and sometimes outside stakeholders as well, in the planning process. The evolution to a new approach begins with a shift to decentralized planning, which means that planning experts work with managers in major divisions or departments to develop their own goals and plans. Managers throughout the company come up with their own creative solutions to problems and become more committed to following through on the plans. As the environment becomes even more volatile, top executives see the benefits of pushing decentralized planning even further by having planning experts work directly with line managers and front-line employees to develop dynamic plans that meet fast-changing needs. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 239 Chapter 7 Planning and Goal Setting Set Stretch Goals for Excellence Stretch goals are reasonable yet highly ambitious goals that are so clear, compelling, and imaginative that they fire up employees and engender excellence. Stretch goals are typically so far beyond the current levels that people have to be innovative to find ways to reach them. Consider the following example from Amazon.com. When Jeff Bezos, CEO of Amazon, first asked engineers in 2004 to create a lightweight, simple e-reader with built-in cellular acces

Richard L. Daft - Management 12th

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