BRANDS OUTLET 1. SELECTED BRAND Inaugurated in 2007, Brands Outlet is a comprehensive fashion destination that amalgamates a diverse selection of brands to offer a complete array of wardrobe necessities for men, women, and children. Customers can discover a comprehensive assortment for their clothing needs, spanning from informal to professional attire, undergarments to accessories, all conveniently available in one place. BRANDS OUTLET PRODUCT POSITIONING APPROACH The product positioning approach employed by Brands Outlet revolves around being a one-stop fashion emporium that caters to a wide demographic. By curating an extensive collection of brands, the store positions itself as a convenient destination where customers can acquire a comprehensive array of wardrobe essentials for all members of the family. This approach emphasizes the convenience and variety that Brands Outlet offers, making it an accessible and versatile choice for individuals seeking clothing ranging from everyday wear to more formal attire, along with accompanying accessories BRANDS OUTLET ADS Social Media: Instagram They showcase different styling for their products according to their market segments. Sales Promotion: Outlet Banner They display their banner with the right colour and design. This help to create awareness on their targeted customers. example buy 1 free 1 APPLY DIFFERENT POSITIONING APPROACHES Attribute Positioning Brands Outlet Malaysia can position itself based on specific attributes of its products or services. For instance, it can emphasize factors like a diverse range of clothing brands, convenient one-stop shopping, affordable pricing, and trendy styles. The messaging could focus on these attributes to attract customers looking for variety and value. Benefit Positioning This approach focuses on the benefits that customers can gain from using the product or service. Brands Outlet Malaysia can highlight benefits such as timesaving shopping due to the extensive collection, costeffectiveness due to discounted prices, and the convenience of finding all family wardrobe essentials in one place. User Positioning Brands Outlet Malaysia could target specific user groups or demographics. For example, it might position itself as the go-to store for fashion-conscious individuals seeking the latest trends and styles. It could also position itself as a family-friendly store catering to parents looking for affordable and stylish clothing for their children. Competitor Positioning Brands Outlet Malaysia can position itself against competitors by highlighting points of differentiation. If it offers lower prices compared to other fashion retailers, it can emphasize cost savings. Alternatively, if it offers a broader range of brands, it can position itself as the ultimate destination for brand variety. Quality Positioning This approach focuses on the quality of the products offered. Brands Outlet Malaysia might position itself as a store that offers high-quality clothing and accessories from reputable brands at affordable prices, emphasizing both the value and quality aspects. IMC MESSAGING AND COMMUNICATION STRATEGIES ATTRIBUTE POSITIONING Communication Strategies: • Launch a "Brands Galore" campaign showcasing the diverse brands available. • Run TV and online ads featuring a montage of different styles and brands. • Leverage social media to post daily snapshots of new arrivals from various brands. • Collaborate with micro-influencers to show how they mix and match different brand pieces. Positioning Approach: Emphasizing the variety of brands, affordability, and trendy styles that Brands Outlet offers. IMC Messaging: "Unleash Your Style at Brands Outlet Malaysia! Explore an Extensive Range of Leading Brands, Elevate Your Wardrobe with Affordable Fashion, and Stay Ahead of the Trends." BENEFIT POSITIONING Communication Strategies: • Create short video ads showing shoppers effortlessly finding everything they need. • Launch a "Time & Money Saver" campaign, highlighting the speed and value of shopping. • Promote exclusive discounts for those who spend a certain amount in one visit. • Share customer testimonials about their efficient shopping experiences at Brands Outlet. . Positioning Approach: Positioning Approach: Focusing on the benefits of time-saving shopping and costeffectiveness that Brands Outlet offers. IMC Messaging:"Experience Fashion Convenience and Savings at Brands Outlet! Discover All Your Clothing Essentials under One Roof. Shop Smart, Save Big, and Look Fabulous!" USER POSITIONING Communication Strategies: • Collaborate with family influencers to showcase coordinated outfits. • Host a "Family Fashion Fiesta" event where families can shop and enjoy together. • Use social media contests where participants post their family's fashionable looks. • Launch a blog series featuring individual style stories of customers from different demographics. . Positioning Approach: Targeting specific user groups such as fashion-conscious individuals and families. IMC Messaging"Elevate Every Style, Every Family with Brands Outlet! Stay Fashionably In Sync with the Latest Trends for All Ages. Your Family's Fashion, All Covered Here." COMPETITOR POSITIONING Communication Strategies: • Collaborate with family influencers to showcase coordinated outfits. • Host a "Family Fashion Fiesta" event where families can shop and enjoy together. • Use social media contests where participants post their family's fashionable looks. • Launch a blog series featuring individual style stories of customers from different demographics. . Positioning Approach: Highlighting the distinct advantages and value that Brands Outlet offers over competitors. IMC Messaging:"Discover the Brands Outlet Edge! Unmatched Variety, Unbeatable Prices – Your Ultimate Fashion Destination." QUALITY POSITIONING Communication Strategies: • Feature close-up shots and detailed imagery of fabric textures and craftsmanship. • Develop a "Quality Chronicles" blog series, highlighting the stories behind brands' dedication to quality. • Host in-store events with brand representatives showcasing the quality standards of their products. • Create video content that showcases how Brands Outlet ensures the authenticity of the brands it carries. Positioning Approach: Positioning Brands Outlet as a provider of high-quality fashion items from reputable brands. IMC Messaging:"Step into a World of Quality with Brands Outlet! Elevate Your Wardrobe with Premium Brands that Fit Your Budget." THANK YOU
