FILL-IN-THE-BLANK TEMPLATES
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Freebie Landing Page
4
Webinar Landing Page
6
Sales Page #1: Purpose
7
Sales Page #2: Storytelling
11
Sales Page #3: Proof
15
Webinar Follow Up Email Sequence
19
One-Time-O er Thank You Page
25
Welcome Email Template
29
Nurture Email
44
FAQ Email
46
Coming Soon Promo Email
49
Direct Promo Email
50
Objection-Handling Promo Email
52
Free Trial Promo Email
54
Discount-Coupon Promo Email
57
Upgrade Promo Email
59
Special O er Promo Email
61
Flash-Sale Promo Email
63
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Free-Resource Promo Email
65
Email #1: The “Pre-Launch” Email
68
Email #2: The “Testimonial” Email
71
Email #3: The “Case Study” Email
73
Email #4: The “Last Chance” Email
76
Email #1 – Sent 30 Minutes After Abandoning Cart
78
Email #2 – Sent 12 Hours After Abandoning Cart
79
Email #3 – Sent 24 Hours After Abandoning Cart
81
Value-Adding Bonus A liate Email
82
Product Review A liate Email
84
Discount Mailing A liate Email
87
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Freebie Landing Page
FREE DOWNLOAD
“Discover The [X] Quick & Easy
Ways To Enjoy More [Desirable Thing
Your Ideal Client Wants] In Your
Life... Starting Today!”
(Even if you’re [thing that’s stopping them achieve the desired
thing] or[another thing that’s stopping them from achieving
the desired thing]
Here’s What You’ll Learn...
How to master the art of [topic] to [get benefit] in as little as [timeframe]!
The quick and easy way to get [benefit] – it works so well you’ll swear
it must be magic!
You’ll discover the ridiculously easy way to [get benefit] – even if you can’t
tell / don’tknow a [niche object] from a [totally unrelated object]!
How to quickly recognize and avoid [bad thing]!
Why it’s NOT your fault if [you have bad result] – and what you can do
starting today to [get good result]!
Meet [Your Name]...
[Your name] is a [what you’re an expert in] and has [insert something great you’ve
achieved]
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For the past [X] years [Your name] has been helping [your target market] unlock
[the major pain they are experiencing], achieve [the major goal your target market
has] and create a life they’re truly excited about.
In this life-changing free report, [Your name] will guide you through the [X] proven
ways tounlock [major benefit your market wants]... without [negative thing they
don’t want].
This essential report has helped hundreds of [your target market] around the
world, and is yours to download free below…
<BUTTON>
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Webinar Landing Page
FREE TRAINING SESSION FOR [YOUR IDEAL CLIENT. EG ASPIRING
COACHES]
“How To [Desirable Thing Your Ideal
Client Wants]”
EXCLUSIVE TRAINING WITH [YOUR NAME]:
Revealed: Why [common activity] will NEVER [get benefit] – and what
you need to do instead!
The real secret to [Topic] - almost everyone gets this wrong! This often
overlooked idea will certainly get you [Desired Result].
You’ll discover my [number]-step secret [topic] formula/process – this
is the truly lazy way to [benefit]!
<BUTTON>
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Sales Page #1: Purpose
“If You’ve Never [Tried a Particular
Strategy to Gain a Particular Benefit],
Then You’re in for a Marvelous
Surprise…”
Most people [try to do something to get a
benefit]
– but those who succeed [are doing
something a little different]…
Dear [Friend or specific type of person],
If you’re like most [types of people], then you’re probably [achieving some
benefit by doing something common –e.g. “if you’re like most online business
owners, then you’re probably creating all your blog content yourself”].
That’s definitely [a decent solution]. It [lists one of the benefits of doing it this way].
But there’s one huge, looming problem…
[Describe the big problem with the commonly used method. In continuing with
the example above, you’d talk about how time-consuming it is to create all the
content oneself.]
You know what I’m talking, about right?
[Insert a description of the problem and how it really is a big problem, how it makes
the personfeels, how it wastes time and money, how it doesn’t get good results,
etc. – basically lists all of the downsides of the common method.]
It’s enough to make you [want to give up
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or similar].But hold up – it doesn’t have to
be that way…
Instead of [doing it the common way], imagine if you [were able to do it faster/easier/
at lesscost/better]. Would that interest you?
Here’s your answer: [whatever solution your product is providing – in continuing
with theabove example, it might be something like using PLR content].
Here Are [Number] Good Reasons Why [Your
Solution] Is The Best Way to [Solve a Problem]…
Reason 1: [Insert reason in a few words, e.g. “This is the fastest way to [get a
benefit].”] [Explain reason in a couple sentences.]
Reason 2: [Insert reason in a few words. E.G., “This is the easiest way to [get a
benefit].”] [Explain reason in a couple sentences.]
Reason 3: [Insert reason in a few words. E.G., “This [strategy] [produces awesome
results].”] [Explain reason in a couple sentences.]
You can see there are a whole lot of benefits to [doing a task/solving a problem
in this certain way]. And that’s why you’re going to want to [get a hold of this
solution]…
Introducing [Name of Product] – The Surefire
Way to [Solve a Problem/Get a Benefit] Without
[Dealing With the Typical Downsides]!
This [product] shows you how to stop [doing things the old inefficient way], and
start [doingthem in this better way]!
Here’s what you [get/will learn] when you order now:
•
You’ll find out a simple trick for [doing a process] – no more [bad thing]!
•
You’ll discover the quick and easy way to [get a benefit].
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•
You’ll learn the one thing you should NEVER do if you want [to get a good
result].
•
You’ll get a complete list of [resources/tools/gear] that makes [getting
some goodresult] [faster/easier] than ever!
•
Don’t [have some certain thing, e.g., “a big budget”]? No problem –
you’ll find out[how to do something even if you don’t have that thing…
e.g., “how to get all the traffic you need even if you don’t have a single
dime to spend on advertising!”]
•
You’ll get my personal [system/formula/etc.] for [getting some benefit]!
•
You’ll get a complete set of [tips/tools/etc.] that [makes it easier than ever
to achieve abenefit] – this is the best way to turn information into [actual
results]!
•
You’ll find out which [one thing] you’ve been doing all this time [is actually
sabotagingyour results] – and what you need to do instead to [start
getting better results].
•
You’ll discover a surprising way to [get a benefit] – this is so easy,
you’ll wish you had known about this [weeks/months/years] ago!
•
You’ll find out the top [number] mistakes most [type of people make]
when they’re[trying to do a task/get a benefit], and how to avoid them
so you can [get better results].
•
Are you short on time? Then you’re going to love [some other
component of this, such as a list of time-saving tips] – you can [get a
benefit] in as little as [some short amount of time, such as “15 minutes a
day”]!
And much, much more – this [product] gives you everything you need [to start
doing a process in the better, more effective way]!
So, you’re liking what you see. You know [this process would create really good
results for you]. But you have a question – how much is it?
Let me ask you a question…
Would You Trade [These Benefits] for [Some
Small Thing, Like a Pizza]?
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I’m not kidding. If you order now, you can get everything you see on this page for
about thecost of a [small/medium/large] pizza – just [$ amount].
That price may raise your eyebrows. Maybe you’re wondering how we can
giveaway so much for such as small price.
It’s pretty simple, really. [Justify the reason for this price.]
The bottom line here is that you’re getting a GREAT deal. And to sweeten the
pot even more, I’m going to throw in this bonus…
Order Now and Get [Bonus Product] as My Gift
to You!
This offer is pretty darn amazing just the way it is. But now I’m going to make it
absolutelyirresistible by throwing in [Bonus] for free when you order today!
[This product] [delivers some specific benefit]. Once you give this a try, you won’t
ever [want todo the process without this product/without using this strategy] again –
guaranteed!
This [product] is a [dollar amount] value, but it’s yours free when you order now!
That’s whyyou’ll want to take out your credit card and click the [button/link] below
now to get started:
[insert payment button/link]
[sign off]
P.S. Once you start [doing some process using this better way], I’m confident
you’ll [never go back to the old way]. That’s why I’m offering you a [number]-day
unconditional guarantee. Ifyou don’t agree that this is the best way to [achieve
some goal/complete some process] – or if you’re unsatisfied for ANY reason –
just email me for a prompt and cheerful refund.
This takes all the risk off of you and puts it squarely on my shoulders, so click
here to order now…
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Sales Page #2: Storytelling
“The Incredibly True Story [Of a Person
Who GotAmazing Results] – And How
You Can Too!”
[Getting some specific result] doesn’t
have to be hard -- if you the secret of
[some topic/getting some result]…
Dear [Friend or Type of Person],
[Name of Person] is someone a lot like you…
[Describe how this person is a lot like the reader in relevant ways. For example,
if your audience consists of busy moms trying to lose weight, then the person in
your story should be a busy mom too.]
And like you, [this person struggled to get a specific outcome].
Maybe you can relate…
[Name of person] tried to [get a desired outcome] by [using some common way
to do it]. [He/she] [took some certain, common steps.] [He/she] even [took some
unusual or advanced step], but yet [he or she still couldn’t get a desired outcome].
But then [Name] made a marvelous discovery that changed everything…
On a whim, [he/she] [did something a little different in the niche – be slightly
vague here toarouse curiosity]. And what happened next was absolutely
astounding…
[A big desired result occurred!]
[Name] was cautious at first, thinking it was all a fluke. But [the results stuck].
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And even better, [the results kept getting better].
Fast forward [a relatively lengthy amount of time], [and the benefits continue].
Finally, [thisperson was getting the sort of results that had eluded him or her
for so long]!
So, what was this marvelous discovery that [created good results]?
Simple: [Name] used the secrets of [getting a benefit] that [he or she] learned
about [in Name of Product].
Now before you think [Name’s] [good results] are a fluke, I can assure you
they’re not. Take a look…
Just look at what others are saying about [Name
of Product] and the amazing [results they’re
getting by using this product]…
[Insert around three of your BEST testimonials—especially those that mention
specific results.]
If you’d like to start [seeing results like these/getting a good outcome] like this,
then you’regoing to want to [download/get a membership/etc] [this offer] right
away.
Here’s what you get when you order now…
[Insert Name of Product]: [Insert biggest
benefits of product]
This [type of product] is designed [to deliver a good outcome]. It’s different from
[competingproducts on the market], because [insert the unique selling point].
Here’s what you get:
•
You’ll get a simple [number]-step [system/formula/process] for [getting some
benefit]
– this is the same [system/formula] countless others have used to [get
great results], and now you can too!
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•
You’ll discover a little-known way to [get some benefit]!
•
You’ll find out what [one thing] [is creating bad results for you] – and what
you need todo [to start getting better results/avoid this bad thing]!
•
You’ll find out [what experts in the field] know about [topic or process] –
and how youtoo can [get a good result]!
•
You’ll learn the [number] tips and tricks for [getting some benefit] – these
are going tomake [the process] a whole lot easier!
•
You’ll find out the [number] most common mistakes that [can derail
success], and what to do instead [to get great results].
•
You’ll discover [number] dos and don’ts that will [transform the way
you approachsome process]!
•
You’ll find out which [number] questions to ask yourself before you
[attempt someprocess or step].
•
You’ll get [some tool or resource] that makes it [faster/easier] than ever
to [get a benefit/complete a task] – you’ll wonder how you ever
managed [to do this task] [inthe old way]!
•
[Insert other benefits as needed.]
And that’s not all. Order now and we’ll sweeten the pot even further with this
valuable [type ofproduct]…
Get [Name of Bonus Product] for FREE if You’re
Quick
This [type of product] is your surefire solution for [getting some outcome]. If
you’ve ever [experienced some bad thing when trying to get a good result], then
you know how importantit is [to have something in particular]. This [type of
product] ensures you never have to worry about [some bad thing] again, because
[describe what it does].
But there’s a catch…
This offer is only available [for the X number of people who order now or to those
who order bya certain date], so you’re going to want to order now to be sure you
get it!
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Since you’re still reading, I know you like what you see. You know this [type of
product] is exactly what you need to [get some good result]. Question is…
How Much Is It?
This is the part of my letter that’s going to have you grinning from ear to ear.
That’s because if you order now, you see on this page for just [$x].
Listen, you can’t afford to pass up this opportunity. If you [tried to solve the
problem in someother way], you’d end up [paying a really high price, getting a bad
result, or both].
That makes this offer a phenomenal deal. And even better, it’s risk free…
You Don’t Have to Say “Yes” – Just Say Maybe…
I’m so confident that [the product] is the absolute best way for you to [get some
good result],that I’m going to back it with my ironclad, unconditional guarantee.
Take [this product] for a test drive for a full [number] of days. If you are
unsatisfied for ANY reason, simply email me and I’ll immediately issue you a full
refund, no questions asked. I’ll even let you keep [the bonus product] as my
way of saying thank you for giving [Product Name] a try.
This is a completely risk-free offer, so take out your credit card and click the
[buy button, payment link, etc.] to get started right now:
[Insert payment link/button]
And hurry, because the [bonus offer] is going to go fast, so if you wait you
might miss out! [sign off]
P.S. Imagine waking up [tomorrow/one morning next week/one morning next month/
etc.] [andexperiencing some great result] just like [Name of person from inspirational
story].
It’s possible, and you don’t have to imagine it. All you have to do is take the first
step and click here to order. Do it now so that you can get the [bonus offer] too.
You’ll be glad you did!
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Sales Page #3: Proof
“PROOF! Now You Too Can [Get Some
Benefit] –And It’s a Lot Easier Than You
Think!”
If you’ve ever wanted to [get some
benefit/outcome], then you’re going to
want to read every word of this letter…
Dear [Friend or Type of Person (e.g., “parent” or “dieter”)],
If you’re like a lot of people I talk to about [topic], then you have a pretty strong
opinion whenit comes to [types of solutions on the market]…
Namely, they all stink.
You know what I’m talking about, right?
All of these [types of solutions] promise you that you’ll [get some sort of
amazing results]. By the time you finish reading the sales letter, you’re convinced
there’s no way [this product] won’t work for you. It seems like a sure thing, right?
But then you try it out…
And it doesn’t work. More often than not, [explain why the product doesn’t work].
And you endup feeling burned again.
I’m going to let you in on a little secret…
The reason so many of these [types of products/solutions] don’t work is because
no one everTESTED them.
See, these [products] look good on paper. It seems like they should work. The
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average person certainly wouldn’t question whether [the product delivers some
sort of specific benefit/desiredoutcome].
Even the author probably just assumes they’ll work, and puts them on the market
without evergetting any real-world results. Maybe the [strategy/product] worked for
the author, but that doesn’t mean it will work for everyone.
For example: [give a quick example of why something that worked for one
person wouldn’t work for another. For instance, if this was a dieting product,
you might explain how a diet developed by a 25-year-old man with a raging
metabolism simply isn’t going to work for a 45- year-old woman.]
And that’s why [Name of Your Product] is completely different…
[Name of Product] is the Only [Type of Product
on the Market] That’s Been Field Tested
Thoroughly by [Number] [Specific Types of People
– e.g., “Middle-Aged Women” or “People With
No Marketing Background or Experience”.]
When I say [this type of product] works [to create some sort of desired outcome], I
mean it. Infact, I can PROVE it.
Case Study #1: The [Type of Person] [Achieved Some Great Result – take note
that this case study should be someone who has the same characteristics of your
target market.]
[First Name of case study subject] is a [describe relevant characteristics]. After
just [length of time], [he/she] [got some great result].
[Briefly describe case study and provide additional proof, such as pics, videos,
measurements, screen shots, awards, etc.]
And [Name] isn’t the only one. Check this out…
Case Study #2: [This Type of Person] [Enjoyed a Great Result] Even Though
[They did or Didn’t Have Some Common Characteristic/Prerequisite, etc. For
example, someone might lose a lot of weight even if they have a slow
metabolism.]
[Describe this second case study, including additional proof such as pics, videos,
etc.]
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Pretty exciting, right? If these people can [get a
great result], then you can too!
All you need to [get started getting good results] [is this strategy/product].
Let’s take a look at what all you get when you order now…
[Product Name, or Name of the first component,
if this is a package]
This [type of product] shows you the best way to [get some result]. Not only do you get
[somebenefit], but you’ll also discover how to [get some other benefit].
This [product or component] also includes:
•
•
[Insert other benefits, including step-by-step systems for achieving
some goal, tools to make it easier to achieve that goal, etc.]
[List any other components of the package, similar to above.]
And that’s not all…
Order Now and You’ll [Get Some Bonus Product]
– FREE!
The key to [achieving some result] [faster/easier/better] is to [get some benefit
that this bonusproduct provides] – and that’s exactly what you get when you order
now!
This [type of product] [describe what it does]. Even better, it [describe some other
majorbenefit of the bonus product].
Elsewhere online people are paying up to [dollar amount] [for this bonus product],
but it’syours free when you order now!
Which brings us to your next question…
How Much Is It?
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If you’ve [purchased or researched similar products on the market], then you know
they go forupwards of [dollar amount]. So, you’d expect to pay at least [dollar
amount] for [Product Name], and it would be worth every penny to get these sorts
of proven results.
But the good news is that you don’t have to pay [that dollar amount] to get results.
You don’teven need to pay [some significantly smaller amount].
That’s because if you act right now, you’ll get everything you see on this page
for just [dollar amount].
That’s a great deal for something that’s proven to [deliver a great result]. You
know it and I know it. But I can’t promise this deal will last forever, which is why
I urge you to order nowusing the [button/link/form] below:
[Insert buy button/link.]
[sign off]
P.S. [Name of Product] is proven to [deliver some result]. And in fact we’re so
confident of this that we’re willing to put our money where our mouth is…
[Product Name] Works Or It’s FREE
You’ve got a full [number] days to try out this [type of] strategy for free.
Download [this product] today, [read/view/watch] every [page/component].
Try out the [the strategy]. If you’re not absolutely convinced this is the best
way to [get a benefit], just email me within[number] [days] for a complete and
prompt refund.
Fair enough?
Then order risk-free today, because [you deserve to get some great result]:
[insert another payment link]
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Webinar Follow Up Email Sequence
EMAIL #1
SUBJECTS TO CHOOSE FROM:
Have you ever wanted to [get some
benefit]? Free webinar: How to [get
some benefit]…
Free [type of/topic] webinar for the first [number of people] who act now…
EMAIL BODY:
Hi [Firstname],
What are you doing [on date] at [time]?
If you’re [looking to achieve major thing your webinar will teach], you’ll be joining
us on thefree webinar, “[title of the webinar].”
Here’s why…
Every day, [large number of people – dozens/hundreds/thousands/millions] of
people try to[get some desired outcome]. And every day, most of them fail.
Maybe not at first, but eventually a majority of them will [get some bad result].
Maybe you can relate…
When you first start [trying to accomplish something or get some benefit], you’re
[insert howthe typical person feels – motivated, excited, hopeful, etc.]. And for a
while, things go really well.
You [get some small sign of success or a good outcome]. You [get some other
sign of success or a good outcome]. If you’re lucky, you may even [get some
bigger type of success or good outcome].
You’re riding high at this point, right? You’re feeling [insert how they’re feeling –
enthusiastic, ecstatic, excited, like nothing can stop you, etc.].
And then it happens…
[The reader might see some sign that things aren’t working as well as they
should be. For example, if this is about weight loss, you might say “One day you
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notice the scale isn’t budging any longer. Maybe it even starts creeping upward.”]
So what do you do?
You redouble your efforts. You [take some specific, big steps].
But it doesn’t help. You end up [back where you started/not getting any
good results].Now here’s the thing you need to understand…
It’s NOT your fault!
The real problem is that [insert what the problem is – something that isn’t the
reader’s fault].And once you understand this and use a workaround, then
you’ll [start getting the desired results].
Question is, how do you [use that workaround/achieve those results]?
That’s exactly what you’ll find out when you attend the free [name of]
webinar.Here’s what you’ll learn:
•
You’ll find out how to [get a benefit] – even if [you don’t have
some commonprerequisite or characteristic].
•
You’ll discover a powerful way to [get a benefit] – and you’ll wish you had
known aboutthis years ago!
•
You’ll find out what [experts/authorities in the niche] do when they
want to [get abenefit] – and how [you can do the same thing to get
great results].
•
Plus much, much more – in just [amount of time the webinar runs, such
as “45 minutes”] you’ll get a crash course in [getting a desired
outcome]. You’ll even get an opportunity to ask questions at the end of
the session. By the time we’re done, you’llknow exactly how to [get a
great result].
Best of all, this webinar is absolutely free. So keep your wallet closed, and just
click this link to sign up now:
[registration link]
But do it now, because there are only [number] of seats available and they’re bound to
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go fast!
[sign off]
P.S. Registering for this free event also lets you watch the webinar replay later
on, as many times as you want. You won’t want to miss out on discovering the
secrets of [topic], so register now for free at:
[registration link]
EMAIL #2
(Send 1hr before the webinar starts)
SUBJECT:
[Firstname], we’re going live in 1 hour...
EMAIL BODY:
Hey [Firstname],
We’re going live in just 1 hour from now!
During this powerful [45 minute/1 hour/2 hour] online event, I’ll be teaching you
exactly howto:
•
•
•
[Major benefit #1]
[Major benefit #2]
[Major benefit #3]
To register for the event (and get access to the replay if we decide to release it)
simply click here => [registration link]
See you soon on the
webinar! [Your Name]
EMAIL #3
(Send 1hr after the webinar ends)
SUBJECT:
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[Firstname], time-sensitive webinar follow-up...
EMAIL BODY:
Hey
[Firstname],
WOW!
Thanks for helping to make [today’s/tonight's] webinar such an
amazing event! I hope you got tons of value from it, including:
•
•
•
[Major benefit #1]
[Major benefit #2]
[Major benefit #3]
As you know we had a very special offer for [Product Name], and I wanted to
make sure you got the link to check it out before the offer is removed for good...
[Insert link to offer]
If you want to [major benefit #1 your product gives], eliminate [major problem
your product solves], and discover how to [major benefit #2 your product gives]
then now is the time to grabthis very special offer while you still can...
[Insert link to offer]
Thanks again for making [today’s/tonight's] webinar such a wonderful event and I
can’t wait tohear about your success!
[sign off]
P. S. Don’t forget that this Special Offer is only available for the next 24 hours.
If you want to get [major benefit your product gives] then act fast before it’s too
late!
[Insert link to offer]
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EMAIL #4
(Send 6 hours after the webinar ends)
SUBJECT:
[Firstname], your REPLAY is ready!
EMAIL BODY:
Hey [Firstname],
The reply from [yesterday’s/last night’s] webinar is now ready...
[Link to replay]
And don’t forget... there’s still time to save [$X] and get my [special offer you
made on thewebinar].
So if you want to [major benefit #1 your product gives], eliminate [major problem
your productsolves], and discover how to [major benefit #2 your product gives]
then grab this very special offer before it’s gone for good...
Grab it here => [Link to offer]
And don’t forget, you’re covered by my 30 Day Money Back Guarantee, so you
can check it out risk free and see the incredible results for yourself.
Take a look here =>
[Link to offer] [sign off]
EMAIL #5
(Send 12 hours after the webinar ends)
SUBJECT:
Gone for good in a few hours?
EMAIL BODY:
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Hey [Firstname],
I just wanted to send you a quick reminder to watch my latest webinar before it’s
gone forgood.
The free replay for [Webinar Name] and the special discount offer for [Product
Name] will beremoved at [time and date the offer will be removed].
After that, you won’t be able to check out the replay OR get the special offer
and ALL the bonuses.
Watch the REPLAY here: [Replay Link]
Get the SPECIAL OFFER here: [Offer Link]
I look forward to hearing about
your results![sign off]
P.S. – Don’t forget...
If you want to [major benefit #1 your product gives], eliminate [major problem your
product solves], and discover how to [major benefit #2 your product gives] then
[Product Name] is the fastest way to help you achieve all this... plus more!
Grab it here while you still can => [Link to offer]
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One-Time-Offer Thank You Page
Congratulations!
Your Free Report Has Been
Emailed To You And Should Arrive In
The Next 5 Minutes.
In The Meantime...
Have You Ever Wanted To [Get
Some Benefit/Outcome]?
Hi [Your Name] here,
And if you’ve ever wanted to [get some desired outcome], then you’re going to
want to readevery word of this page.
Let me start with a story…
It was [year], and I had just [tried some method for achieving some result. E.G.,
“I had just started yet another low-calorie diet in an attempt to lose weight.”]
As usual, things started off pretty well. [Insert a description of how things were
going prettywell at first. In continuing with the dieting example, you might say
something like: “I was enjoying the meals. I never felt deprived or hungry…”]
But you know what?
It wasn’t working. Instead, [describe how/why it wasn’t working. In the example of
the dieting story, you might talk about how the scale wasn’t budging and you
weren’t losing any inches off your waist.].
It was frustrating to say the least. I’d tried to [get some specific benefit/outcome]
about[number of times] before, and they all seemed to end the same way…
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[Quick one-sentence summary of how they ended in failure/disaster].
I kept thinking there’s got to be a better way to [get some benefit]. Seems like other
people can[get this benefit] just fine – so what was my problem?
That’s when I stumbled into a marvelous discovery that instantly made it much
easier for me to [get some benefit].
Suddenly, instead of [getting some undesired result or no results], I was
[describe the good results you were getting]. And best of all, it was happening
almost like magic. Yes, it felt THATeasy!
What was this discovery?
Simple – [insert the discovery – preferably, this should be some data-driven or
scientifically based discovery. For example, if it’s about dieting, then perhaps it
would have something to do with speeding up the metabolism naturally through
clean eating and increased exercise. Or if it’s about traffic conversion, you
might describe a case study of tweaking sales letters to boost conversions.]
Take a look at this proof:
[Insert proof – e.g., a screenshot, a photo, a chart, a clipping from a respected
peer-reviewed journal, a quote from a respected expert in the niche.]
Since then, [a quick description of results you’ve achieved for yourself and others…
e.g., “I’ve helped 239 people achieve similar results – this really works!”]
And now, for the first time ever, I’m sharing my entire [type of] [system/plan/
blueprint]…
Introducing “[Name of Product],” your surefire
solution for [getting rid of some bad thing or
getting some good thing].
This [type of product] is the easiest way I know [for getting a good outcome].
Here’s what you’ll discover:
•
You’ll get a simple step-by-step plan for [getting a desired outcome]
•
You’ll find out which [niche method] will get you the best [type of] results –
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and whichones you should avoid at all costs
•
You’ll discover [number] tips, tricks and hacks for [getting a good result/
benefit] -- these work like crazy to help you [get a good outcome]!
•
You’ll get a proven [list of tools, resources, gear, etc.] that you can
use to make light work of [some task] – you’ll be surprised at how easy
it is!
•
[Insert any other top
benefits]Plus much, much
more!
By the time you [finish reading/viewing/etc.] this [type of product], you’ll finally
know how to[get the desired outcome].
Imagine not struggling with [bad thing] anymore. Imagine how you’ll feel when you
[finally getsome good result]. [Name of Product] can turn this into a reality!
[Insert testimonial #1]
[Insert testimonial #2]
[Insert testimonial #3]
[Insert testimonial #4]
SPECIAL FREE BONUS!
Order right now and you’ll also receive this Special Free Bonus Valued $[XX]!
•
•
•
[Benefit #1 about your bonus]
[Benefit #2 about your bonus]
[Benefit #3 about your bonus]
Look, if you like the idea of finally [getting a good result], then here’s what to do next...
Order now and you’ll get the entire [Product Name] package (including the
Special Free Bonus Valued $[XX]) for just $[XXX] $[YY]! That’s a whopping 50%
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discount – but you need to be quick, because this offer ends in 24 hours!
60 Day Money Back Guarantee
I’m so confident that you’ll absolutely love [benefit they will get from the
product] thatI’m offering you a 60 days, no questions asked satisfaction
guarantee. Plus you can keep the bonus [Name of Bonus Product] as
my way of saying thank you for trying out the offer!
[Button is linked to your shopping cart]
P.S. I never thought I’d ever be able to [achieve some result], but I was wrong. I
did it, and you can too.
Click here to find out how: [link to shopping cart]
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Welcome Email Template
Email #1: The Welcome Email
(Send immediately after someone opts in for your lead magnet)
SUBJECTS TO CHOOSE FROM:
Download [Name of Freebie
Product] Here…
Thank you for choosing [Name of
Freebie]…
EMAIL BODY:
Hi [First Name],
Thank you for choosing [name of Freebie]. You can download it right away by
clicking here:
[download link].
What you’re about to discover inside this [report/video/book/etc] is a surprisingly
easy way to[get some specific benefit]. Typically, people think that they have to
[do some specific thing first or have some prerequisite], but that’s NOT true.
All you have to do is [take some easy step], and soon you too will [get some
desired result].
Now, if you’re new to [this specific topic], then I suggest that you start at the beginning
of this [report/video/book]. Otherwise, if you don’t need an overview of [some
beginner/ introductorymaterial], then you can skip right to [a specific page number or
spot on a video] – that’s where you’ll start finding out the secrets of [getting some
desired result].
If you’re like a lot of other people, you’ll find that this [report/video/ebook/etc] is
extremely useful when it comes to learning how to [do some specific task]. But
once you’ve applied what you’ve learned inside [Name of Freebie], then you’ll
probably want to take the next step.
That means that you’ll want to [get some other desired benefit]. You’ll want to [get yet
anotherdesired benefit]. And you may even want to [get a third desired benefit].
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The good news is that all of this is possible. Even if you’ve tried to [get a
specific result] before and failed, no worries. Even if you don’t have [some
specific prerequisite, skill set or experience], no problem. And that’s because
I’ve developed a [type of] strategy that works regardless of your [age,
background, previous experience, etc… whatever prerequisites people think
they have to have to get a specific result].
It’s called [name of paid product], and it’s the easiest and quickest way to [get a
specific benefit].
Forget what you’ve heard about [getting a specific benefit]. Because when you
use this surprisingly simple strategy, within [a very short time period, like a few
days] you’ll start to [getinitial benefits]. Within [a slightly longer time period], you’ll
enjoy [some other benefit]. And soon you too will [get the ultimate benefit].
You know what
though?This isn’t a
magic bullet.
If you still think that you can [get a specific benefit] just by wishing for it, this isn’t
for you. Thisis for people who realize that good things come to those who wait. It’s
going to take time.
But the good news is that it’s not going to take quite as much time as think.
That’s because you’ll find a brilliant shortcut method for [getting a specific benefit]
on [page number or spot invideo].
Let me give you an overview of this shortcut method:
•
•
•
•
Step 1: [Tell people what to do, briefly, but not how to do it – leave the
details for thepaid product.]
Step 2: [Tell people what to do but leave out the details.]
Step 3: [Tell people what to do but leave out the details.]
[Insert any other steps as required to give an overview of
this process.]Your eyes should be lighting up right about now.
You can see that this really does shortcut your success, because [reason why –
e.g., it shaves X number of days off the process]. And it’s the easiest way to [get
a benefit] because [reason why it’s the easiest way to get this specific benefit].
You can use what you just discovered above and in the [name of Freebie]
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[report/video/ebook/etc] to start enjoying [some specific benefit]. But if you’re
serious about[getting a desired result], then you need to go to [link] and check out
[name of paid product].
It’s going to open your eyes. You may even kick yourself for not looking at it
sooner. But I can guarantee that you’ll be happy that you finally discovered what
so many others know about [getting a desired result] quickly, easily and without
[some prerequisite].
So check it out now at [link], because [reason why they should check it out now
–e.g., they can get a discount if they check it out ASAP, or they can just start
enjoying the benefits]…
[Sign off]
P.S. If you’d like to shortcut your success, then I highly recommend you check out
[name of paid product] right now at [link] – and do it now, because you’ll be glad you
did!
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Email #2: The Motivational Story Email
(Send 1 day after previous email)
SUBJECTS TO CHOOSE FROM:
The Amazing Story of [Certain Person]…
How Did [Name of Some Person] [Get Some benefit]?
EMAIL BODY:
Hi [First Name],
[Time period – yesterday, last week, etc] you downloaded [name of Freebie
product]. By now, you’ve probably found out how to [get the benefit promises in
the report/video/etc] – and you’re probably pretty excited about [getting those
same benefits/results].
But you know what?
A lot of people I talk to [read or view] this [free product], and then they tuck it
safely awaywithout giving it another thought. Maybe they think it won’t work.
Maybe they’ve tried andfailed before to [get a benefit], so they’re not willing to
risk trying again.
Here’s what I want you to know: this strategy is different.
This one really works. And I’m not just saying this because it’s worked for me. It
has. But I’ve also shared it with countless other [type of people] who’re all raving
because they’re finally [getting the results they’ve always wanted].
Let me share with you one such story… [here you’d insert an appropriate true
story – I’ve created a template below to show a good way to structure it]
[Name of person] was probably a lot like you. [He/she] tried to [get a specific
benefit] over [some time period, such as “two years”]. For a while it would
work. [He/she] would start [seeing some desired result]. [Name] would get
excited that [he/she] found something thatactually worked.
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But then almost inevitably, [something bad would happen – e.g., “the pounds
would come back” or “the flowers would wilt,” “the web traffic would drop off” etc].
[Name] would hope it’sa fluke, but [he/she] knew that [his/her] dreams of [getting
a specific result] just weren’t goingto happen.
Maybe you’ve experienced the same thing. Seems like every time you try to [get
some desired result], you end up [getting a bad result] instead.
It’s frustrating. It’s disappointing. And it’s a little bewildering to look around and see all
of theseother people who make it look so easy to [get some desired result].
Kind of makes you wonder, what do these other people have that you don’t
have? Why are they able to [get some desired result], when you’ve been
trying for weeks, months or even years… and it just doesn’t work for you?
Are these other people special somehow?
The answer is no, the others aren’t special. Most of them are just like you and
[name of the person in this story]. But what’s different between you and these
other people is that these others have discovered one simple trick for [getting
specific result].
Remember how I said [name of person in story] tried and failed many times?
Well eventually [name of person] was able to [get the desired result]. But it didn’t
happen until [he/she] discovered how to [use some specific tip or trick to get the
desired result]. And once [he/she] figured it out, it’s like everything fell into place.
Here’s what [name of person in story] said about [his/her] success: [insert
actual quote from this person].
The good news is that you can enjoy the same results! And that’s because you
too can find out how to [use some specific trick to get some specific result], just
like [name of person in the story].
Now, you’ll find the instructions for how to do this [on certain page number or at
certain placein the video] of [name of freebie product]. That’s a start. But once
you discover [this specifictrick], then you’ll want to find out all of [name of person
in the story]’s other tricks for [gettinga specific result].
You can. All you have to do is go to [sales page link], and you’ll be able to
download the exact [guide/blueprint/strategy] that [name of person in the story],
myself and countless others haveused to [get some desired result].
So go to this link right now [link], because you to deserve [to get some specific
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desired result]!
[Sign off]
P.S. Listen, if you’ve failed before it’s not your fault. It’s just that no one ever
shared with you the real secrets of [getting a desired result]. But all that
changes right now. So click here [link] to find out how you too can [get a benefit]
– you’ll be glad you did, and that’s a promise!
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Email #3: The Testimonial/Proof Email
(Send 1 day after previous email)
SUBJECTS TO CHOOSE FROM:
Imagine if you could [get some
specific result]… Is it even possible
to [get some specific result]?
EMAIL BODY:
Hi [First Name],
I want you to picture something…
Imagine waking up [some number of days, weeks or months] from now. You feel
[good, calm, happy, etc], because you [no longer have some irritating problem].
It almost seems surreal. You can hardly believe it when you [perform a specific
action that shows good results, such as look in the mirror, check your bank
account, look out the window of your luxury hotel, etc]. And yet here you are,
enjoying [some specific benefit].
Seems like a bit of a pipe dream, doesn’t it? But this can be your life. And I’ll
show you how to do it.
Look, I know you probably have a skeptical eyebrow raised right about now.
After all, you’ve tried to [get a specific benefit] before, but it didn’t exactly work
out. So you’ve heard it all before. You’ve heard people saying, “do [some
specific thing], and you’ll [get some specific result]!”
But what
happened?
Nothing!
You ended up right back where you started:
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[Describe where the person is today, such as broke, overweight, frustrated, lonely,
unhappy, disappointed, etc].
So I realize others have said the same thing I’m saying to you. And I realize it’s
difficult to believe that you really can [get a specific benefit]. But it’s true. And I can
prove it.
See, there are a lot of other people just like you who didn’t think they’d ever be able to
[get aspecific benefit] either.
Some of these people [describe how they had dire circumstances that made
success seem unlikely]. Some of them even [had other dire circumstances that
made success unlikely].
But they all [got a specific benefit] – and they all had one thing in
common. What was that one thing?
Simple – they all discovered [name of paid product] at [link]. And suddenly they
realized they had the missing puzzle piece – that one thing that was going to
finally allow them to [get a specific benefit]. And you can get they were blow away
when it happened.
Take the example of [name of person giving testimonial]. [Name of person] didn’t
think [he/she] would ever [get a benefit]. But just [short time period] after
[reading/viewing] [paidproduct], [he/she] started to [enjoy a benefit].
But don’t take my word for it. Take a look for yourself what [name of testimonial giver]
says:
[Insert testimonial].
[She/he] isn’t the only one. [Name of second testimonial giver] enjoyed even
better results. And that’s because [reason why this person enjoyed better
results, something related to the product… for example, if the product includes
a coaching upsell, then mention that the personalized coaching helped].
Here it is in [name of second person]’s own words: [insert second testimonial].
Oh, and here’s one of my favorites. [Name of third testimonial giver] [got some
specific result] – even though [he or she had dire circumstances or other
extraneous problems]! See what [name of third testimonial giver] says about
[name of paid product]: [insert third testimonial.
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These aren’t flukes. These aren’t people with [some extraordinary ability or
possession, like strong willpower, a lot of money, a natural green thumb, etc].
These are all ordinary people.And if they can all [get some desired result] and
[get some other desired result], then just imagine what [name of paid product]
can do for you!
See for yourself by checking it out right now at [link]. It’s risk free. If you don’t [start
getting aspecific result] within [some time frame], it’s free. That’s a promise.
Plus just to sweeten the pot, I’m going to toss in a special bonus that virtually
guarantees you’ll [enjoy a specific benefit]. It’s called [name of bonus], and it’s
the quickest and easiest way I know to [get a specific result]. And if you order
[name of paid product] right now, [name of bonus product] is yours free!
You can learn more about it by clicking here [link to sales page].
I can’t be any more fair than that, so check it out right now to see why everyone is
raving about[product name].
[Sign off]
P.S. Oh my goodness, I almost forgot to tell you about [name of another person
who got results]. This person has such an amazing story because [briefly share
why his or her results are so amazing]. Check it out [mention where on the page
it’s located, e.g., “the video at the top ofthis page]: [link to sales page].
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Email #4: The Content Plus Special Offer Pitch Email
(Send 1 day after previous email)
SUBJECTS TO CHOOSE FROM:
[Specific Result],
Redefined…
[Specific Result]
made easy…
EMAIL BODY:
Hi [First
Name],
Let me
guess…
You [try to get a specific result], but it seems like you always end up [getting a
bad result] instead. Sometimes you even waste [days/weeks/months] spinning
your wheels. And it seems like no matter what you try, you just can’t seem to crack
the secret of [getting some specific benefit]…
Until now.
That’s because I’m going to share with you five tips that you can use to [get a
specific result]. You probably won’t see some of these tips anywhere else – I
know very few use them, and even fewer have ever shared them in public. But I
think it’s time that everyone knows them.
Take a look…
Tip #1: [Insert overview of tip]. [Give further explanation – the idea is that
these tips are going to be useful, but these tips alone won’t solve the
person’s problem, so they’ll have to buy the paid product. Be sure at least
one or two of these tips are very unique, such as a twist on an old method.]
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Tip #2: [Insert overview of tip.] [Provide further
explanation.] Tip #3: [Insert overview of tip.]
[Provide further explanation.] Tip #4: [Insert
overview of tip.] [Provide further explanation.] Tip
#5: [Insert overview of tip.] [Provide further
explanation.]
The above five tips should give you some great results. I wouldn’t be
surprised if you started seeing [some specific benefit] in as little as [some
specific time period] after you try tip
[number]. I’ve even see people [get a specific benefit] within just [some short time
period]. Justimagine how great it would feel if that happened to you!
If you like the above five tips, then you’ll absolutely love [name of paid product].
Not only willyou learn great tips and tricks like the ones above, but you’ll also
get detailed, step-by-step instructions for [completing some process and getting
some benefit].
Check it out right here: [link]
In just moments you’ll discover:
•
How to [get a benefit] – even if you [don’t have some required
experience, skill, background, possession, etc]!
•
A little-known way to [get some desired result] – you’ll be amazed!
•
A stupidly simple trick for [getting a specific benefit].
•
What the [professionals in the niche – doctors, lawyers, top
business people, prize-winning gardeners, etc] do when they
[need to solve a specific problem].
• The secrets of [getting a specific benefit]. This one will blow you away!
And much, much more. By the time you finish [reading/watching/using] [name
of product],you’ll know exactly how to [get a desirable benefit]!
But that’s not all…
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When you order now you’ll also get [name of bonus product] free, just as a thank
you for yourorder. Inside this eye-opening [report/ebook/etc] you’ll discover how to
[get some benefit].
And here’s what else you’ll get:
•
The single best way to [get a specific benefit or perform some
task] – it makes it so quick and easy, you’ll wish you’d known about
it years ago!
•
A sneaky way to [get another specific benefit] – if you hate [doing
some unpleasant task], then you’ll love using this [description, like
“money making” or“fat blasting”] strategy!
•
How to [do some process] in just [number] simple steps – you won’t
find a betterway to [get some benefit]!
If you’re like me, you find the hardest part of [doing some specific task] is [whatever
part is considered hard]. And what’s why [name of bonus product] is so amazing –
it makes [getting some benefit] so easy, because never again do you have to worry
about [some hard part of the process].
Of course you don’t have to take my word for it. See why so many others are
raving about [product name] by clicking here [sales page link].
But there’s a catch…
This bonus offer is only available until [date] or when the next [number] of people
have ordered, whichever comes first. It’s sure to go fast, so order now to avoid
disappointment.
Check it out here: [sales page link] –
and hurry! [Sign off]
P.S. You can look around, but you won’t find a better way to [get some benefit],
so get yourcopy of [name of product] right now by going to [link]. And hurry while
you can still get [nameof bonus product] for free with your order!
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Email #5: The Case Study Email
(Send 1 day after previous email)
SUBJECTS TO CHOOSE FROM:
Thinking of getting [Product Name]?
Read this first…The Truth About [Product
Name]…
EMAIL BODY:
Hi [First Name],
You’ve probably been hearing all the buzz about [name of product].
You’ve heard that it [solves some problem]. You’ve heard that it [gives some
specific benefit].You’ve even heard people saying that it’s the best way to [get a
desirable result].
But you’re probably not sure if you believe all of this.
After all, you’ve heard these same promises before. Maybe you even felt like
you were duped before as you tried [type of product] product after [type of
product] product that just didn’t work.
I can understand that. I’ve seen those products too. I spent [months/years/
whatever] wastingso much time and money, thinking that they didn’t work
because I was doing something wrong. Or maybe the product just didn’t work.
Maybe you feel the same way. You’re tired of spending time and money on
something that doesn’t work. And you’d gladly give your right arm if you could
find just one [type of] solutionthat really worked. Something that finally [got rid of
the specific problem] and [gave the readera specific benefit] once and for all.
Good news – your solution is here. And not only does it [give the reader a
highly desirable benefit], but I can prove it.
Let me introduce to you [name of person you did the case study on].
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[Name] is a typical [describe person, focusing on the characteristics that are
most like your target market, so that your target market can identify – so if your
target market and case studysubject is a college student, then mention it].
Now [name] had the same problems as you.
[She/he] [describe main problem, such as being overweight, having pests in the
garden, etc]. [She/he] was frustrated because [reason why the problem was
particularly difficult for this person]. And [he/she] even [had to contend with some
other problem that made it more difficult to solve the first problem].
That’s when [name] was introduced to [product name]. And everything
changed. Let me explain…
Before [name] learned about [product name], [he/she] [describe original state of
his or her problems. For example, if this was for a weight loss product, you’d
mention the case study’s starting weights and measurements. If it’s for a golf
product, you’d mention the person’s drivelength and other stats].
After just [length of time – one day, one week… it depends on what you’re
selling], [name] was already seeing an improvement. [He/she] reported [insert
case study subject’s thoughts about how things were progressing]. And [he/she]
also reported [list other benefits he or she was originally getting].
Then, just [another short time period later], we [re-measured, weighed, tested,
observed… whatever is appropriate here]. We were startled by the results. Not
only had [name] [gottensome benefit], but the results were showing that [he or
she had some specific measurable result. E.G., “added 10 yards to his golf
swing” or “went down an entire dress size,” etc].
This was just the beginning. [Name] was thrilled each [day/week] when he
reported [his/her]new results. By [week/day/whatever] [number], [name] had
already [list specific measurable results]. And [he/she] reported [list how case
study subject was feeling – tap into the emotions here].
[Insert further description about however many other days, weeks or months…
listing measurable results.]
So, to recap…
[Name] started [describe starting point]. And just [number] short [days/weeks/months]
later,[he/she] had achieved eye-popping results. [Describe what those eye-popping
results were.]
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Take a look at these stunning results:
[Insert further proof if possible, such as photos, videos, screen
grabs, etc.] It’s amazing, right?
Now let me make something clear…
[Name of case study subject] isn’t special in any way. [He/she] doesn’t have [some
special quality], [another special quality] or [some other special quality, possession,
skill, etc].
So why did [name] succeed at [getting a benefit] when so many
others fail? Simple:
Because [name] used [name of product] to get these stunning results. Truth is,
there’s no easier, quicker or better way to [get rid of a problem] and [start enjoying
some specific results].
But don’t take my word for it. Just look at [name]’s story. Or look at the countless other
[type ofpeople] who’ve [achieved an extraordinary result] using [product name]:
[Link to sales page]
This works, I guarantee it.
So check it out, because you deserve to [get some
specific result]. [Sign off]
P.S. [Name of case study subject] [achieved some amazing result] – now just
imagine what [name of product] can do for you! See for yourself right now by
going to [sales page link]…
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Nurture Email
SUBJECTS TO CHOOSE FROM:
Did you check out [module/lesson/chapter/
resource] yet?
My favorite way to [get a good result]…
The best tip for [getting a good result]…
EMAIL BODY:
Hi [First
Name],
Welcome
back!
In our last email, [describe what the reader learned about in the last email – use
a benefit- driven teaser here, so that someone who didn’t read the last email
may be compelled to go do it after they read this one]. Plus, you also
discovered [list something else enticing that you shared in the last email].
Now this time we’re going to talk about [topic]. In particular, [be more specific
about whatreaders will learn – what benefit will they receive if they read this
email?].
Let’s jump in…
If you’ve ever tried to [complete some step of a process], then you already
know that one common sticking point is [describe the common problem most
people have when they try to complete this portion of the process. For
example, if it’s weight loss, maybe the sticking point is that they grow tired of
eating the same thing, or maybe they eventually hit a plateau].
If this has happened to you before, just know you’re not alone. It’s probably one of the
mostcommon [issues related to this process].
Now the good news is that there IS [a way to solve this/a workaround/etc.]. All you
have to dois [explain very briefly the gist of this tip or strategy].
Let me explain…
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Most people tell you to [do this process in a certain way]. However, what
usually happens is that [the result isn’t exactly what you expect]. That’s because
[reason why the result isn’t whatthe user wanted].
So, here’s what I tell people to do instead…
When you [get to some point in the process], [do this other thing instead. For example,
if this isdieting information and the problem is that people are hitting a weight-loss
plateau, then tell them what they need to do is mix things up every week – eat
different foods, do different exercises of different intensities, etc.].
Why does this work so well? [Insert the answer of why this works over what people
often doinstead that creates poor results].
I encourage you to give this [tip/method/strategy] a try as soon as possible to see if
you too[can start getting a good result].
You’ll also want to look at [some specific resource within a package that the person
purchased
– be as specific as possible, such as “Page 45” or “Lesson 10”]. That’s where
you’ll learn more about [how and why to use this specific strategy to get good
results].
If you need access [to this particular resource], you can get it here: [download
link to the resource you referred to].
[sign off]
P.S. That’s it for this time. But stay tuned, because tomorrow you’ll [get some
other really good tip, strategy, resource, etc.] that [will help the reader get a
desired outcome].
See you soon!
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FAQ Email
SUBJECTS TO CHOOSE FROM:
Your [type of] questions, answered…
Need to [perform some task]? Read this first…
Free FAQ shows you how to [perform some task] (see inside)…
EMAIL BODY:
Hi [First Name],
I don’t think I need to tell you that [trying to do some task] can seem like a pretty
complex process. There are so many moving parts that it can all get fairly
overwhelming. You probably have a lot of questions. And then you end up getting
stuck or even missing steps…
If any of that sounds familiar, then you’ll be glad you opened this email. That’s
because I’ve created a frequently asked questions list to help you through the
toughest part of [completingsome task]. Take a look…
Question: What is the best way to [get some result]?
Answer: I suspect you’re asking this question because you’ve noticed that
everyone has an opinion on the best way to [get a result]. Maybe you’ve even
tried a few of these strategies yourself, but mainly [you’ve not gotten very good
results].
That’s why I’m going to suggest two different methods, and you can pick the one that’s
right foryou depending on your experience level.
If you’re just starting [out in this niche trying to get some result], then what I
suggest you do is [use some specific method].If you already have some
experience – at least [some specific level of experience] – then I suggest you [do
some other method instead].
Here’s why: [explain the difference between the two methods, and why one
method yields better results for beginners, while the other one will yield better
results for those who havemore experience.]
Question: I don’t have a lot of time. Is there a way to do this faster?
Answer: You need to be careful, because you want to be able to save time
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without cutting corners. A lot of tips you hear about for speeding things up will
result in poor results.
That’s why I suggest you [do some specific thing to make the process faster].
[Insert tips for making it faster, insert some specific tool (such as a template], or
explain some other method that produces faster results].
Question: I tried to [do something], but [some bad thing happened instead].
Where did I gowrong?
Answer: When this happens, the most likely reason is [explain the most likely
reason the person got bad results].
Here’s how you can tell for sure: [troubleshoot the problem, such as by asking
specific questions that will help people identify if they completed one part of the
task in a common, yetwrong way].
Here’s what you can do instead: [explain what to do
instead]. Question: Where can I learn more about
[topic]?
Answer: As you no doubt already know, there is a whole lot of information floating
around theweb on the topic of [topic]. Problem is, some of that information isn’t
very good. Some of it is rehashed. And some of it is outright wrong.
The good news is that you don’t need to spend a lot of time separating the
wheat from thechaff. Instead, all you have to do is get your hands on [some
specific product].
This [type of product] will give you [a crash course or step-by-step process] for
[getting some good result]. Plus, you’ll even learn [some other very important
thing].
This is the best way to learn about [topic], especially if [you have some
characteristic, like you’re just starting out]. That’s why you’ll want to check it
out now at:
[link to sales page]
[sign off]
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P.S. That’s it for this time, but there are more good tips coming your way soon. In
the meantime, be sure to check out [Name of Product], because it’s a great
resource for [getting some benefit].
See for yourself at [link to sales page]
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Coming Soon Promo Email
NOTE: This is a short email you send out to your list to build anticipation for a
product launch. It’s a teaser email, designed to arouse curiosity.
SUBJECT:
Something big is coming soon…
EMAIL BODY:
Hi [First Name],
Do you ever struggle with [some bad thing, such as “unwanted weight gain”]?
Do you [have some other bad thing, like “low conversion rates”]. Do you ever
[experience/have some otherbad thing]?
If you answered yes to even one of those questions, then you’ll be very happy
to know that help is on the way.
It’s coming on [date] – mark your calendar, because you won’t want to miss this.
Simply put, you’re going to finally find out how to [get some really good result]
and [get someother really good result] – simply, quickly and more easily than
you ever thought possible.
Are
you
ready?
[sign
off]
P.S. Have you guessed yet what it is? Check this link to see if you’re right: [link to
a Facebook discussion, blog post or even a “sneak peek” sales page if the launch
date is close].
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Direct Promo Email
SUBJECT:
Who else wants to [get a good benefit]?
EMAIL BODY:
Hi [First Name],
If you’re like most people I talk to, you’ve tried a whole lot of different ways to [get
some goodresult]. And you know what? I bet they didn’t work.
Does any of this sound familiar?
•
[Insert sign or symptom of the problem, such as “you lose weight for
awhile, but thenyou end up gaining it all back”]
•
[Insert sign or symptom]
•
[Insert sign or symptom]
I hear ya. It’s frustrating. But the good news is that you don’t have to suffer any
longer. Introducing [Name of Product] – [insert quick benefit-driven description
of the product].Check it out here: [link]
Everywhere people are raving about [Product Name], and you will too once you
see it for yourself. Just look at what you get:
•
[Insert benefit 1, such as “You’ll discover the #1 way to {get a good
benefit} – this one might surprise you!”]
•
[Insert another benefit, such as, “Discover the 200-year old secret for
{getting a good benefit} – you’ll wish you had known about this years
ago!”]
•
[Insert another benefit, such as, “What do {group of people, like “pro
golfers”} do whenthey want {to get a good benefit}? Find out the
surprising answer {on a page number, within a certain video module,
etc}!”]
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And much, much more – too much for me to list here.
See it all for yourself at [sales page link]
Click the link now, because this is the answer to your [type of problem, such as
“weight loss”] prayers!
[sign off]
P.S. You won’t find a better way to [get a great benefit], and you won’t find a better
price thenif you act now. This deal won’t last long, so gets yours now at [link].
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Objection-Handling Promo Email
NOTE: This is an email you may send as part of a general promotional push for
a product. At this point, you’ve already sent out direct promo emails (like the one
above). This email is intended to identify and handle common objections (e.g.,
“the price is too high” or “I don’t know if this willwork for me”).
--SUBJECT:
So what’s the deal with [product name]? (See the truth inside…)
EMAIL BODY:
Hi [First Name],
You’ve heard everyone and their brother talking about [Product Name]. They’re
saying it’s the best way to [get some great benefit] and [get some other great
benefit].
But you’re sitting on the fence because you have a few questions. Here are some
answers…
What does [Product Name] do?
Simply put, this product [describe exactly what it does for the customer].
Will this work for you?
It almost sounds too good to be true, right? You’ve hears so many people
talking about their good results that you can’t help but be skeptical.
The claims are true. And here’s your proof [insert your most compelling proof,
such as a case study, a “before” and “after” picture or video, a persuasive set of
testimonials, etc].
Based on all that, I’m 99% certain this will work for you too.
But you know what? There is absolutely no risk to giving it a try. That’s because
[Product Name] is backed by a 100% money-back guarantee. If it doesn’t work,
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you get a refund with no questions asked.
Fair enough?
See the guarantee for yourself at [sales page link]. That’s pretty iron-clad, so
buy with confidence.
[Insert any objections that are specific to the product, and then answer those
objections. For example, are some worried about a book being too short? That
might be an objection, but you can turn it into a positive by talking about how the
book is for busy people, or how it contains all meat and no filler. So look for ways
to turn perceived liabilities into assets.]
Where can I get my copy?
Get yours here at [sales page link] – you’ll be
glad you did. [sign off]
P.S. [Number of customers] satisfied customers can’t be wrong. Click here now
[link] to find out why they’re so happy with [Product Name].
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Free Trial Promo Email
SUBJECTS TO CHOOSE FROM:
Claim your free [type of trial] trial inside…
Get [product/membership] for
[timeframe] – free![Timeframe] of
[product name] for free?
EMAIL BODY:
Hi [First Name],
You asked for it, and I’m delivering…
If you act now, you can get [timeframe, such as “one week”] [of the item – such
as “access to [name of] membership site] absolutely free. But hurry, this offer
expires [relatively short timeframe, such as “in three days”].
Get it here:
[link to claim the free trial offer]
I’ve never offered this deal before, and I’m not sure if I’ll ever offer it again. That’s
why if you’ve ever thought about [joining this membership site, purchasing a SaaS
offer, etc.], you’re going to want to grab this deal right away because it may not
come around again.
Why am I doing this?
It’s pretty simple – I know that if you try out [product/membership] for [timeframe]
for free,then you’re going to want to [become a full member/paying member/etc.].
That’s why I’m giving you unfettered, unlimited access for the next [number of
days].
This isn’t stripped down or “lite” version of [product/service/membership site].
You’re notgetting a [bronze/basic/etc.] [membership/trial].
Nope, act now and you get [the full version/the platinum version/the diamond version/
etc.].
This includes the following benefits:
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•
You’ll get instant access to [some component of the offer, such as the
private members- only forum]
•
You’ll get [another component of the offer, such as the ability to download X
number ofcourses, reports, etc.]
•
You’ll also enjoy [some other component of the offer, such as group
coaching, unlimited access to an app, etc.]
In total, there are [number] of [resources – such as courses, reports, modules,
etc.] inside [the site] that are all designed to do one thing: [list the big benefit of
this site].
You don’t need any previous experience in [the niche] in order to start [getting
some benefit], because [explain how this site has everything a beginner needs
to get started in the niche and getting some desired benefit].
You don’t need much time to start [getting some desired outcome], because
[explain why they don’t need much time. For example, do you share time-saving
tips inside the site? Is it a quick and easy method to get some result? Does the
site include some sort of tools for making the process quick and easy, such as a
time-saving app, printable checklists and similar?].
And best of all, when you act now you don’t even need a single cent to get started,
because this offer is completely free…
If you purchased this offer, you’d pay [$x amount that the trial offer is worth] – and it
would beworth every penny and then some. By why pay when you can get it for [a
length of time] for free?
Take advantage of your free trial offer right now by clicking here:
[link to free trial offer]
I’ll see you
inside! [sign
off]
P.S. Every day people ask me, “What’s the best way to [get some desired
outcome]?” And every day I share tips, tricks and strategies in my newsletter, free
reports, social media and elsewhere.
Now for the first time ever I’m revealing ALL my best tips, tricks and secrets for
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[getting a desired outcome] FREE for [length of time]. It would be really smart if
you took advantage of this free trial offer before I changed my mind or before this
offer is gone for good on [date thatthe free trial offer expires].
Get it here: [link to free trial offer]
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Discount-Coupon Promo Email
SUBJECTS TO CHOOSE FROM:
Who else wants [percent] off
[product name]?Save [dollar
amount] now – details inside… The
lowest price ever offered?
EMAIL BODY:
Hi [First Name],
People are saying this is absolutely crazy. They’re asking me if I made a typo or
some other mistake…
Nope, what you’ve heard is true – we’re offering an unprecedented [percent off]
coupon on one of our most popular products, [insert the name of the product]. If
you’ve ever wanted to[get some specific benefit or outcome], then you’re
definitely going to want to get in on this great deal.
All you have to do to take advantage of these savings is go to:
[insert link]And then use coupon code [insert coupon code] on
the order form.
That’s it – you’ll automatically save [dollar
amount]!Is there a catch?
Yep, but just a small one…
This coupon is only good until [date when the coupon expires] – that’s only
[number] of [daysor hours] from now, so you’re going to want to act now if you
want to scoop up a great deal foryourself.
If you’re not familiar with [name of product], let me give you a quick overview…
[Name of Product] is a [type of product, such as report, video course, app, etc.]
that’s designed to [insert the biggest benefits here].
What makes this [type of product] different from the others on the market is that
[insert whatmakes it different and better than the competing products – i.e., insert
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your unique selling point].
People everywhere love [Name of Product] because [list the reasons why people
love this product] – and you will too! If you’ve ever wanted to [get a benefit], [get
another benefit], oreven just [get some other benefit], then this is your chance!
All you have to do to take advantage of these savings is go to:
[insert link]And then use coupon code [insert coupon code] on
the order form.
That’s a quick way to save [dollar amount], so order now before this deal ends
[date and time when the deal ends]…
[sign off]
P.S. A deal like this hasn’t come around before, and it may not come around again.
That’s why you’re going to want to jump on this offer before it’s gone…
[link to sales page]
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Upgrade Promo Email
SUBJECTS TO CHOOSE FROM:
Upgrade now and snag yourself a
great deal… Ready to take [some
activity] to the next level?This is the
best email you’ll read all day…
EMAIL BODY:
Hi [First Name],
I’ve got some marvelous, unexpected news for you…
If you act now, you can upgrade from your current [level/status] membership to a
[higher level]membership and snag yourself a really great deal in the process.
Upgrade today and you can lock in the low price of just [low monthly price, annual
price, etc.].
Here’s the link to get your upgrade:
[sales page upgrade link]
Here are three good reasons to upgrade today:
Reason #1: This is a great deal.
When you upgrade now, you’re going to save [dollar amount] every month on
membership fees
– that works out to an annual savings of [how much money they save annually
by taking advantage of this offer]!
Reason #2: You’re ready to [take it to the next level – e.g., “Take your business
to the next level” or “Lose the weight and keep it off for good” etc.].
Your [current level membership] helps you [get some benefit]. When you
upgrade to [the higher level] membership, you’ll [learn some advanced
information, get access to advanced tools, etc.].
End result? [Insert the main benefits of upgrading – what is the desired
outcome?]. And that makes this offer irresistible to anyone who wants [to get a
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desired outcome]!
Reason #3: Your [higher level] membership includes a lot of great features and
benefits.
Membership has its benefits. When you upgrade now, you’ll start enjoying the
following:
•
[Insert a bulleted list of benefits that are offered in the higher-level
membership but not at the member’s current level. For example, list
access to a private members only group, access to any special tools, list
of all the resources not available at the lower level, group coaching, etc.]
Plus you also retain all your current membership benefits, including [remind
users of the benefits they’re getting at their current level of membership – e.g.,
list some of the top toolsand resources currently available to them].
Right at this moment, dozens of your fellow members are making the jump to the
[higher level]level membership. Join them now by clicking here:
[link to the upgrade page]
And do it now, while you can still lock in the low price of just [dollar amount and
time frame,such as “$15 per month”].
I’ll see you
inside! [sign
off]
P.S. We’ve got members all over the globe who’ve upgraded and they’re really
glad they did. Take [name of person who gave the testimonial], who went from
[lower level] membership to a[higher level] membership:
[Insert a strong testimonial from someone who went to a higher membership
level. This testimonial should focus on the benefits of the higher level – what
made the higher level better? What sort of tools and resources were they able
to take advantage of? How did these tools and resources help them achieve
great results in the niche?]
If [name of person who gave testimonial] can [get some great result], just
imagine what a [higher level membership] can do for you.
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Special O er Promo Email
SUBJECTS TO CHOOSE FROM:
Special invitation just for you…
Special offer: [discount or bonus,
e.g., $25 off]… Exclusive offer for
[some type of person]…
EMAIL BODY:
Hi [First Name],
Every once in a while a deal comes along that you can’t refuse. And lucky for
you, today is that day!
Here’s the offer in a nutshell: [describe the offer in a quick sentence, including the
name of the product and the offer specifics– e.g., are they getting a discount? Are
they getting a bonus package? Are they getting both?]
This is such a rare and special deal that we’re not offering it to general public.
This offer is only available to you [describe to whom the “you” refers to – for
example, is this offer only for newsletter subscribers? Your very best customers?
Customers for a particular different product of yours? Be specific.]
Why are we offering such a special deal? Simple: [explain reason – to reward
your best customers, to introduce a new segment of your market to a specific
product, to celebrate something, etc.].
You can take advantage of this offer right now by clicking here:
[link to special offer]
[Product Name] has helped [a specific number or even “countless”] people
[around the country or around the world] [get some specific result] – and I know it
can help you too.
See if any of this sounds familiar:
•
You want to [get a good result], but [every time you try it doesn’t work out –
be specifichere about what doesn’t work out]
ff
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•
You feel like you’ve tried [most of the other solutions on the market], but for
one reasonor another you’re not happy with the results you’ve received
from any of them
•
You’re [tired/sick and tired] of [getting some bad result]. Other people
make it look soeasy to [get a good result], and you just wish [you could
get a good result too]
•
You don’t want to spend an arm and a leg [trying to solve this problem] –
you just wantsomething that works at a fair price.
If you can relate to any of this, then I can guarantee you’re going to love [Product
Name]. That’s because [explain what the product does in a quick sentence or two –
what is the main benefit?]
You don’t need [any particular experience, skill or other prerequisite]. You don’t
need a lot oftime. You don’t even need [something else, like a big bank account].
All you need is [something the reader likely possesses, like a desire to get a
specific outcome] and [this product]. And [within some short amount of time],
you too could [be enjoying somespecific benefit].
This is exactly what you need to [get a desired outcome] – and if you act now, you’ll
[get it at adiscount, get a bonus package, or get both a discount and a bonus].
That’s why you’ll want to click here to take advantage of this special offer right
now:
[link to special offer
sales page] [sign off]
P.S. An offer like this doesn’t come around too often, and it’s not going to stick
around for too long either. Take advantage of this exclusive [offer/discount/bonus/
invitation] by clicking herenow:
[link to special offer sales page]
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Flash-Sale Promo Email
SUBJECTS TO CHOOSE FROM:
Don’t blink or you’ll miss it…
Flash sale: [describe savings or percent off]
For the next [number] hours only: get [percent or dollar amount off]
EMAIL BODY:
Hi [First Name],
Don’t blink or you’re going to miss the best deal this year…
If you act now, you’ll [describe the savings or discount – e.g., you’ll get $50 off the
regular price]
– but this offer ends tonight at [time and time zone], so you’re going to want to
click here now:[flash sale link]
There are a lot of reasons to love [Product Name]. Namely:
•
•
•
•
•
•
[Insert a bulleted list of reasons why this product is so awesome….]
[For example, do you have some sort of special qualification/credential for
creating it?]
[Does this product do something special that similar offers don’t do?]
[Are you known for offering exception customer service/support?]
[Does it come with some sort of special bonus package?]
[Does it come with any features that help users save time and money, or
something that makes the process easier, such as an app, checklist,
worksheet or similar?]
And here’s one more reason: you can [get some percentage off/save some specific
amount of money/etc] if you buy now before the flash sale ends.
Get it here:
[link]
[sign off]
P.S. When the countdown timer on the sales page reaches zero, this offer *poof*
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disappears. Anyone who’s too slow will have to pay the regular price of [regular price
dollar amount]. Sure,that’s still a really good deal, but be smart and save yourself
some money by clicking here now: [flash sale link]
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Free-Resource Promo Email
SUBJECTS TO CHOOSE FROM:
Free [type of resource, e.g., “dog training video”] –
see inside… Get your [specific type of resource] for
free – details inside… Want to [get a benefit]? Then
check this out…
EMAIL BODY:
Hi [First Name],
I’ve got a free offer for you today that truly is absolutely free. There are no hoops
to jumpthrough, no sign up forms, no credit card required. All you have to do is
click this link:
[Link to download the free resource]
… and you’ll be able to instantly download, [Name of Free Product].
You can click the link now to start your download, or you can read on if you want
to learn alittle more…
This [type of product] is for anyone who’s struggling to [get some benefit].
Judging by the emails rolling into my inbox every week, I’m guessing that’s most
people.
Now let me be straight with you…
The #1 reason why most [type of people] can’t [get some desired result] is because
[of some specific reason – this should be a reason that the free resource solves].
Does that sound familiar?
Maybe you [experience some sign or symptom that you have this problem too
– for example, “maybe you always feel tired” or “maybe you get a lot of traffic,
but you’re not getting very many sales”]. Perhaps you [have some other sign or
symptom of this problem]. Maybe you even [have still some other sign or
symptom – the idea is to get people to self-identify and recognize themselves as
having this problem].
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That’s where [Name of Product] comes in. Instead of focusing on [whatever
most products in the niche focuses on], it goes straight to the heart of the
problem: [insert what the main issue/problem is].
In other words, it helps [by taking care of that one thing that is holding your reader’s
back. For example, if this is about dieting and people have problems with sticking
to a diet, then maybe you’re offering a motivation guide or even a set of delicious
recipes that make it easy to stick to the diet.]
End result? You [start getting some very specific desired outcome].
You don’t have to worry about [some issue that typically crops up when people
try to get agood result], because [explain how this free product takes care of
that specific issue].
Let me paint a picture for you here…
Imagine waking up [tomorrow/one morning a week from now/one morning a
month from now/one morning some other timeframe from now] and [realizing your
problem is gone or onthe way to be gone. E.G., “you look at your PayPal account
and see dozens of sales notifications poured in overnight” or “you look in the
mirror and really, truly like what you see” or “you look out the window over Paris,
because you’re now on your dream vacation”].
This [thing/result/desire] that has only been a dream all this time is now within your
reach. It’spossible. And it is yours for the taking.
Best of all, you’re getting this [guide/tool/other item that’s going to make it happen]
absolutelyfree.
Ready to [take the next step/start getting better results/take it to the next level/
start a newchapter/etc.]? Then click here now to download this [type of product]
now for free:
[download link]
[sign off]
P.S. Everyone who’s [used/read/viewed/downloaded] [name of the free product]
is telling me [insert what they’re telling you about it – what makes this free
resource so amazing? What big benefit/outcome does it provide?]
They’re also telling me I’m absolutely crazy for giving it away for free.
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I’m not sure how long this free offer will last, which is why you’ll want to download it
right now:[download link]
And then be sure to set aside time today to [read it/view it/use it/etc.], because
[insert reasonwhy the subscribers should use it right away.]
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Email #1: The “Pre-Launch” Email
SUBJECTS TO CHOOSE FROM:
Mark your calendar for [date]…
Big news from the world of [niche]…
Exciting news for [type of people, e.g., “marketers” or “dog owners”]…
EMAIL BODY:
Hi [First Name],
Mark your calendars for [date] at [time], because something VERY exciting is going
to happen!
That’s the day [Name of Product] launches, which is [quick description of what it
is]. And from everything I’ve seen, this is going to be HUGE!
Let me explain…
[Name of Product] is the newest [type of product] by [Name of Product Creator]. If
you don’tknow who [Name of Product Creator], let me clue you in…
[First Name of Product Creator] is a [type of person/expert – e.g., blogger, author,
coach, veterinarian, registered nurse, etc.] who can boast about [quick
description of this person’s big accomplishments – for example, if the person is
a bestselling author, then talk about hitting the New York Times bestseller list and
selling millions of copies].
And that’s not all. [Name of Product Creator] also:
•
[Create a bulleted list of accomplishments – anything that’s relevant
and compelling, such as working with big names, getting some
eyebrow-raising results, winning relevant awards, years of
experience and a proven track record. Build credibility – answer the
question, “Why should I listen to this person?” withthis list of
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accomplishments.]
That’s why whenever [Name] says anything about [topic], people drop
everything and pay attention. Many would agree that [he/she] is the [niche’s]
top authority when it comes to [some specific topic that’s also the topic of the
product].
And that brings us to [launch date] at [time] – that’s the day [Name] is
dropping [ProductName].
This is big news for anyone who’s [involved in this specific niche]. That’s
because [product name] [describe what makes this product so much different
and better than similar offers –does the creator offer something
comprehensive? Does he/she reveal all their secrets for the first time ever?
Does it include something really special such as personal coaching as a bonus?
Etc.].
This package includes:
•
[Create a bulleted list of the benefits of this package – what all
does it include? What bonuses?]
Here’s a pic of what all you get:
[Insert ecover graphic.]
More details on this exciting product launch is coming soon. I’m thumbing
through the package as fast as I can and am totally blown away. Tomorrow I’ll
share with you some of the best tidbits I’ve discovered inside [Product Name].
Stay tuned, because I’m betting you’ve never heard anyone talking about the
tips you’re going to learn tomorrow!
See you
then…
[sign off]
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P.S. Mark it on your calendar now: [insert date and time]. If you’re one of the first
[number] toorder [Product Name], you’ll get [describe what they get – a
discount? A special bonus package? Both a discount and a valuable, in-demand
bonus?]
You don’t want to miss this product launch… or you’re going to kick yourself later!
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Email #2: The “Testimonial” Email
SUBJECTS TO CHOOSE FROM:
Amazing: [insert a good result, e.g., “37 pounds gone!”]
If these people can [get a good result], then
you can too… Wow – [desired outcome]!
EMAIL BODY:
Hi [First Name],
The results are pouring in from all across the [country/world] – [Product Name] really
works to[create some desired results for users]!
If you’ve been opening my emails, then none of this is a surprise since I’ve been
telling you this for weeks. But now you don’t have to take my word for it. Instead,
take a look at what people just like you are saying about [Product Name]!
For example, [name of person giving testimonial] from [location] says, “[pull out the
best linefrom the testimonial]!”
Here’s what else [he/she] says:
[Insert the full testimonial.]
And that’s not all…
nd
[Name of person giving 2 testimonial] thought [he/she] would never [get some
specific result]. [He/she] tried just about [every type of product on the market],
but nothing work.
Then [Name] started using [Product Name], and suddenly [he or she started
getting good results] – we’re talking [insert a line about specific good results,
such as how much a golf score improved, how much weight lost, how much
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traffic increased, etc.].
Here it is [Name’s] own words:
[Insert the full testimonial – as always, be sure to only include your strongest and
best testimonials.]
[Name of third person] from [location] enjoyed similar results. [He/she] started off
[insert somedescription of the person’s starting point]. And then just [some short
amount of time] later, [Name] [got some desired result]!
Here’s what [he/she] says about [Product Name] and how it [created a
good result]: [Insert another strong testimonial.]
And check out [this picture, screenshot, video, or some other proof. For
example, if this is a dieting product, you might post “before” and “after” pics of the
people giving testimonials.]
Amazing results! If [Name] can get these sorts of results that fast, just imagine
what YOU can do!
These people are not the exception. Every day, we have satisfied customers
excitedly emailing us to share their awesome results! We’ve love to see you
getting these sorts of results too.
Take the next step – click here to check out [Product Name]:
[insert sales page link]
Do it now, because this is going to change [the way you do some activity or
accomplish some goal] for the better!
[sign off]
P.S. [Number of customers] satisfied customers can’t be wrong! Find out why
people can’t stop raving about [Product Name] by clicking here:
[Link to sales page]
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Email #3: The “Case Study” Email
SUBJECTS TO CHOOSE FROM:
A surprising [Product Name] case study…
How [a person] [got a really good and
specific result]… [Get some really good
result]? PROOF…
EMAIL BODY:
Hi [First Name],
You’ve probably been hearing a lot about [product name] over the last several
[days/weeks/some other time frame].
It sounds good, right? It seems like the perfect solution for [getting some good result].
And yet maybe it also seems a little too good to be true. Perhaps you’re wondering
if it REALLY[provides some benefit that’s been the focus of advertising].
I’m here to tell you YES, it really does [deliver a good outcome]. And you
don’t even have to take my word for it. That’s because we just wrapped up a
case study that absolutely proves [product name] [delivers good results].
How well does it work?
We’re talking [give a specific measurable result – e.g., how fast did it work, how
well did it work, etc.].
Here are the details…
The subject of this case study was [name of person], who [describe how this
person is just like your target audience – mention any demographics or other
characteristics that are important.]
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Like many [people who are looking to get a good result], [Name of Person] tried [a
variety of ways to get a good result]. But this was the first time [Name of Person]
actually [got some good result – especially a result that was replicable or one that
didn’t disappear].
How?
Simple: [Name of Person] used a little-known [tool/strategy/etc.] called [Name
of Product].Let me show you the numbers:
[Insert starting numbers, along with any sort of proof of these numbers, such as
photos, screenshots, etc. For example, if this is for a dieting product, you’d
mention starting weight, measurements, and clothing size. You’d then also
provide a “before” photo.]
Here’s what happened next…
[Explain the actual case study. Be sure to answer how long it was conducted (e.g.,
two days, six weeks, six months?). Explain exactly what the case study subject did –
what steps they took.]
After [time period of the case study], the results were in – and they blew us away.
Take a look…
[Explain the results. Be specific with measurable details. Once again, provide some
sort of visual proof if possible.]
What you need to know is that [Name of Person] wasn’t the exception when it
comes to [getting good results]. [He/she] is just one of [dozens/hundreds/
thousands] of people aroundthe world who’ve purchased [Name of Product] and
are using it to [get a desired outcome].
Now just imagine for a moment what [Product Name] could do for YOU. If you like
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the idea of[getting a good result], then click here to learn more:
[sales
page
link]
[sign off]
P.S. We’ve got a whole page full of people sharing their amazing results. See
how [Product Name] is [changing lives/getting good results] and how it could be
doing the same thing for you: [link to sales page]
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Email #4: The “Last Chance” Email
SUBJECTS TO CHOOSE FROM:
Last chance – get it while you
still can…This deal is closing
soon – you in?
This offer is gone in 3…2…1…
EMAIL BODY:
Hi [First Name],
If you want to save [dollar amount] on [Product Name], then you need to act fast.
That’sbecause this special discount offer ends TONIGHT at midnight.
Here’s the link so you can grab it quick before the
savings disappear: [Link to sales page]
Why are [type of people] everywhere jumping on this offer? Here are three
good reasons: Reason 1: [Product Name] shows you the best way to [get some
benefit].
If you’ve ever wanted to [get some desired outcome], then using [Product
Name] is the best way to do it.
But don’t take my word for it. Check out what one
happy user says: [Insert a strong testimonial.]
He’s not the only one. We’ve got [dozens/hundreds/thousands] of testimonials just
like thisfrom people who are [getting some specific type of result]. You can read
them here:
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[Link to testimonials.]
Reason 2: This is the lowest price ever offered.
[Product Name] is worth every penny when it’s full price, but why pay more when
you don’thave to? Keep that [savings dollar amount] in your pocket – you’ll be
glad you grabbed this offer before it disappeared!
Reason 3: Your satisfaction is guaranteed.
We’ve got a lot of great testimonials and case studies from people all over the
world who are[getting some great result]. It’s worked for so many others, and we
know it will work for you too.
In fact, we’re so confident that we’re putting our money where our mouth is. Order
now, and you’ll enjoy a full [number of days in the guarantee period] days to fully
review and use [Product Name]. If it’s not everything we say it is – if you’re not
convinced that this is the BESTway to [get some benefit] – then just drop me an
email for a full refund.
Fair enough? Then order risk-free today, and get [discount or savings] now if
you act fast: [link to sales page]
[sign off]
P.S. This is gone at midnight EST – order now so you don’t forget!
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Email #1 – Sent 30 Minutes After Abandoning Cart
SUBJECTS TO CHOOSE FROM:
Did you forget something?
I’m holding this for you (for now)
EMAIL BODY:
Hi [First Name], is everything OK?
The internet’s an amazing thing, and today it tells me you looked at [title/
description ofproduct] but for some reason, you left.
Have you got any questions I can answer for you? If so, just hit reply to this email.
I’m happy to help. If life just got in the way, here’s the link to go back to the offer
[product/cart link].
[signoff]
P.S. Did you see what [Name] said
about this? [Insert a testimonial here
if you have it]
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Email #2 – Sent 12 Hours After Abandoning Cart
NOTE - for this to work for you’ll need to insert a benefit/testimonial of your results or
yourstudents/clients.
And if a dollar figure doesn’t make sense, use what does (eg. How I gained 5
new clients in June, or how I increased turnover by 45%)
SUBJECTS TO CHOOSE FROM:
$[number] from [unusual statistic]...
(If you don’t have a number, instead you can use “How to get [big result]”)
EMAIL BODY:
Can I tell you about [your testimonial name]?
[She/he] got $[number] [or result or the actual testimonial words] from [product]. I
know,crazy, right?
Now I know you’re still on the fence, and honestly, I don’t blame you.
It might surprise you, but I’m not a quick buyer either. It’s not just the money, it’s
the time investment too. You HAVE to make sure you’re investing wisely! So I
completely understand you taking your time and doing exactly that.
One of the things that I need to see before I buy is the results others are
getting. It’s the way I sort experts from fake advice.
So here’s what [testimonial name] sent me after putting [product] into practice for just
a shortwhile:
[testimonial – preferably screenshot]
So let’s get you started on your own results with [product and link to cart].
You’re
welcome
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. [signoff]
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Email #3 – Sent 24 Hours After Abandoning Cart
The purpose of this email is to nurture them with a video - if you don’t have a video of
yourselfgiving value, then I strongly suggest you do - even a sneak peak of your
product video.
SUBJECTS TO CHOOSE FROM:
Shhhhhhh! (TOP SECRET)
Your sneak peek of [product]...
EMAIL BODY:
Hi [First Name],
I know you put [product] in your shopping cart, but didn’t follow through.
So I recorded a sneak peek video just for you here [link to video] to tell you a little
bit about allthe goodies waiting for you inside [product].
[signoff]
P.S. Did you hear what others are saying about [product]? Here are just a
few stories: [Insert testimonials here]
I’d really love for you to be my next
success story. Get instant access to
[product] today!
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Value-Adding Bonus A liate Email
SUBJECTS TO CHOOSE FROM:
Get [something] for free – details
inside… Free [type of product]?
See inside…
Order [Product Name] and get [bonus] for free!
EMAIL BODY:
Hi [First Name],
Let me cut right to the chase…
If you order [Name of Affiliate Offer] using the links inside this email, then you’ll
get [Name ofBonus Product] for free!
[Note: if there are any special instructions for claiming the bonus, insert them
here. Otherwise, preferably, your affiliate bonus should be delivered
automatically to anyone who purchases this offer through your affiliate link.]
Here’s the link:
[your affiliate link]
For those who are unfamiliar with [this offer], let me tell you more about it…
[Product Name] is a [type of product] for people who want to [get some specific
result].Here’s what you’ll learn when you download this [type of product] today:
•
You’ll get a step-by-step guide for [getting some result] – no
[experience, special skills, etc.] required!
•
You’ll discover [number] [tips/mistakes/dos and don’ts for] [getting a
benefit] – this listwill [save you a lot of time, save money, make it easier,
etc.]!
•
You’ll learnt the secrets of [getting some desired outcome or
completing some task] – this [tip/method/strategy] alone [is worth the
price/makes it easier/saves loads of time/or some other benefit]!
•
You’ll get [some other component from the product – for example, a set of
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templates, avideo, etc.].
This is a great deal for anyone who wants to [get a benefit]. Plus when you order
now using the links inside this email you also get [Name of Bonus Product].
This [type of bonus product] complements [Name of Main Product] perfectly.
That’s because [explain what the bonus product does and why it works together
so well with the main offer.]
Here’s what you get:
•
You’ll find out [how to accomplish some goal/get a benefit]!
•
You’ll get a time-saving [tip/trick/tool] that shaves [amount of time off a specific
task]!
•
You’ll get my personal [template/checklist/planner/other item] that makes it
easier andfaster than ever for you to [accomplish some task or achieve
some goal] – I’m betting you’ll love this as much as I do!
•
Plus you’ll even get [some other good benefit/item] – what a great way to
[get a desiredoutcome]!
Simply put, if you [want to get some specific benefit], then you’re definitely
going to want to take advantage of this bonus offer. That’s a [dollar amount]
value that’s yours free, so order yours now using this link:
[your affiliate
link][sign off]
P.S. This is my favorite [type of product for getting some result], and I know you’ll
really like it too. Plus when you order now you get my [bonus offer/package] for
free. What’s not to love?Get started now by clicking here:
[your affiliate link]
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Product Review A liate Email
SUBJECTS TO CHOOSE FROM:
Don’t buy [Product Name] until you
read this…The truth about [Product
Name]…
My [Product Name] review (it might surprise you)….
EMAIL BODY:
Hi [First Name],
If you’ve been reading this newsletter for any length of time, then you know I
always give it toyou straight when it comes to reviewing a product…
Today is no different. If you’ve thought about buying [Product Name], then
you’re going towant to read every word of this email…
First off, a little background: let’s talk about what [Product Name] is and what it does
for you…
•
[Product Name] is a [type of product] that’s designed to [deliver
some sort ofresult/outcome]. Some of its top advertised benefits
include:
•
[Insert a list of the top three to five big benefits of this product. You can pull
these from the sales letter and write about them in your own words. If the
product creator explicitlyallows it, you can pull excerpts directly from the
sales letter.]
If you’re like me, you’re probably wondering if all of this is really true. That’s why I
put it to thetest so that you don’t have to. Here’s what I found…
The Pros
There are a lot of really good [benefits/features/points/things to say] about
[Product Name].Did it work as advertised? You bet it did. Here are the main
points you need to know:
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•
This [type of product] is really good [at/for accomplishing some goal or
completing some task]. I’ve tried out a lot of [similar types of products] over
the last several [weeks/months/years], and I really like the way [Product
Name] [accomplishes some task].
•
[Product Name] is different than similar [solutions/products] because [note
how it’s different]. This makes a big difference when you’re [trying to get a
very specific benefit].
•
You also get [name something else that comes with the offer, such as a
bonus package].This [product] [insert the benefit, such helps people save
time when they’re trying to complete a task].
•
[Insert another pro/benefit of this
product.]Next…
The Cons
[Product Name] is a pretty good [type of product/solution], but it’s not perfect. There
are a[couple/few] things that could use improvement. Namely:
•
This [product] doesn’t [have some benefit or feature]. Do you absolutely
need [some feature] in order to [accomplish some task]? No, but it is
helpful, especially if [you are a certain type of person or need to get a
certain type of result]. You can get around this by [explain some
workaround – the idea here is to raise a product weakness and then
handle that objection smartly to boost conversions.]
•
[Some component of the offer] costs extra. If you’re looking for [some
benefit, such as coaching, templates, etc.], then you’ll need to purchase
[an upsell product] separately. However, this offer pops up on the order
page and it’s a really good deal – better than you can get anywhere else,
so it’s well worth ordering.
•
[Insert any other perceived product or offer weakness. The point is to
take a perceived liability and handle that objection, or even turn it into a
perceived asset is possible.]
Finall
y…
The
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Verdi
ct
As you can see, there’s a lot to love about [Product Name], even though there are
a few improvements I’d like to see.
Nonetheless, I give [this product] my [endorsement/highest endorsement/
recommendation/etc.]. Overall, I rate it [give it some sort of rating – e.g., 8/10 or
whatever isfair for this product].
I do have one caveat, however…
If you’re [looking to achieve some other specific result], then this may not be your
best option.[Some other product] may be more to your liking and geared more
towards [the specific types of results you want to achieve. For example, if
you’re reviewing a dieting product, you may say that this guide is best for people
who want to lose a quick 20 pounds, but those who need to lose more than that
would find some other specific product more useful.]
For everyone else – especially if you’re looking to [achieve some specific result]
-- then I feel this is [the best solution for you].
See for yourself at:
[sales page link]
[sign off]
P.S. I really liked [Product Name] because [insert the top reason you liked this
product], and I know you will too. Go ahead and buy with confidence by clicking
here now:
[sales page link]
[OPTIONAL ALTERNATIVE P.S.] I almost forgot – if you buy [Product Name]
now using the link below, you’re also going to snag yourself a special deal:
[describe deal, such as a limited-time discount or bonus offer].
Get it here: [link to sales page]
But hurry, this special offer ends [insert when it ends]…
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Discount Mailing A liate Email
One way to help spur sales is by creating a sense of urgency. This is what this
solo mailing does, simply because it offers a limited-time discount.
SUBJECTS TO CHOOSE FROM:
Use this coupon today before it
expires… How does a [number
%] off discount sound?
EMAIL BODY:
Hi [First Name],
You’ve been hearing me talk about [product name] for some time now. I love it
because it’s a great way to [get a specific benefit]. And it doesn’t even matter if
you’re an absolute beginnerwho doesn’t know a thing about [topic] – you can still
use this product to [get another specificbenefit].
Truth is, I’d pay twice the price for this product and it would still feel like an
awesome bargain.No kidding – it really is that good. It’s the best [type of product]
to come down the pike in a long, long time.
But even though it’s so worth the price, I wanted to make sure that absolutely
everyone couldafford it. And that’s why I twisted [name of product creator’s
name] to give you an exclusivediscount. All you have to do is use coupon code
[coupon code] at [link] and you’ll save [$X] instantly.
Unfortunately, there’s a catch – this coupon expires [insert when coupon
expires] so you need to act fast. You seriously will kick yourself if you miss out on
this special offer.
That’s because [name of product] is unlike anything you’ve ever used before.
And I’m not just saying this. Try it out for yourself and you’ll see what I mean. If
you’re like most people I talk towho use this product, you’re going to quickly notice
these three benefits:
•
You’ll instantly get [specific benefit].
•
You’ll be surprised at just how quickly [specific bad thing] disappears.
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•
You’ll feel great as you start enjoying [some specific benefit].
Of course you don’t have to take my word for it -- check out the video at this link
[link]. Thereyou’ll see absolute proof that this product is the best way to [get a
specific benefit] – guaranteed!
Bottom line is that you’re going to love the way this product helps you [get a
specific benefit], [get another specific benefit] and [get yet another specific
benefit]. It’s helped me, it’s helped countless others around the globe [get a
specific benefit] and I know it will help you too.
So check it out at [link] right now, and be sure to use coupon code [insert
coupon code] to get your exclusive discount.
And do it now so you don’t
miss out![Sign off]
P.S. Do me a favor and keep this coupon code to yourself, ok? [Name of product
creator] made me promise that this coupon code wouldn’t get shared all over the
‘net. That’s because he’s bending over backwards to give you this discount and
practically losing money on the deal, all because he’s doing a favor for me.
So yes, please do go to [link] and use code [coupon code] right now to secure
your own discount. But don’t share it on social media, niche forums, your blog or
elsewhere that it’s likelyto draw a lot of attention. Thanks!
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