Digital disruption and
transformation strategy
LUBNA NOOR
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Digital transformation
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Digital transformation is the phenomenon of integrating digital technology into
every aspect of a business, organization, or public administration, and it is happening
rapidly.
Digital transformation is moving the world from the physical (a world of atoms) to
the digital (a world of bits).
Digitalization is happening in almost every field, and businesses born out of new
technologies have a competitive advantage. But for organizations with a pre-existing
business model, disruption from digitalization can cause a significant loss of value.
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Digital disruption
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Digital disruption is the change that occurs when new digital technologies and
business models affect the value proposition of existing goods and services.
The rapid increase in the use of mobile devices for personal use and work, a shift
sometimes referred to as the consumerization of it , has increased the potential for
digital disruption across many industries.
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Elements of Digital Disruptions
Business
Industry
Society
Technology
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The Impact of digital natives on elements of
disruption
Market
Pricing
Delivery
Mechanisms
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Digital platform
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Digital platforms have the ability to connect people, organizations and resources
with the aim of facilitating the core interactions between businesses and consumers as well
as assuring a greater efficiency for the business management.
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Big data
Big Data is a collection of data that is huge in volume, yet growing exponentially with time.
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It is a data with so large size and complexity that none of traditional data management tools can store it or process it efficiently. Big
data is also a data but with huge size.
Example:
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The New York Stock Exchange is an example of Big Data that generates about one terabyte of new trade data per day.
Types:
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Structured
Unstructured
Semi-structured
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Artificial intelligence
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Artificial intelligence (AI), the ability of a digital computer or computercontrolled robot to perform tasks commonly associated with intelligent beings
Automate and optimize routine processes to save time and money.
Increase operational efficiencies.
Use cognitive technologies to make business decisions.
Avoid 'human error'
Predict customer preferences and grow your customer base.
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Block chain
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Enhanced security
Instant traceability
Instant traceability
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IOT
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As a network of interconnected devices that collect and exchange data with the system and
each other via the internet.
The Internet of Things can
Speed up industries
Increase revenue
Change the way people used to work
Lead to the emergence of new business models
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Robotics and automation
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A robot is a programmable machine that can complete a task, while the term robotics
describes the field of study focused on developing robots and automation. Each robot has a
different level of autonomy
Call center operations
Compliance reporting
Customer order processing
Employee onboarding
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Clouds and develops
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DevOps model, development and operations teams are no longer “siloed.” Sometimes, these
two teams are merged into a single team where the engineers work across the entire
application lifecycle, from development and test to deployment to operations, and develop a
range of skills not limited to a single function.
Cloud computing is the delivery of computing services—including servers, storage,
databases, networking, software, analytics, and intelligence—over the Internet ("the cloud")
to offer faster innovation, flexible resources, and economies of scale.
Example:
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Microsoft azure
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Extended reality
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XR is an emerging umbrella term for all the immersive technologies. The ones we already
have today—augmented reality (AR), virtual reality (VR), and mixed reality (MR) plus those
that are still to be created.
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DIGITAL PLATFORM
TYPES OF DIGITAL PLATFORM
AGGREGATORS
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Integration
Build
Extend
SOCIAL PLATFORMS
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Ad Based Model
Franchise Model
Subscription Model
MOBILIZATION
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Business model
Subscription model
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A subscription business model can be applied to both traditional brick-and-mortar stores and
e-commerce businesses.
Example: Many local farms offer farm shares or community-supported agriculture
subscriptions, where clients get access to fresh produce on an ongoing basis while crops are in
season.
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To be continued
Franchise model
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A franchise is an established business blueprint that a franchisee purchases and reproduces.
The franchiser, or original owner, works with the franchisee to help them with financing,
marketing and other business operations to ensure the business functions as it should. In
return, the franchisee pays the franchiser a percentage of the profits.
Example: Domino’s, Anytime Fitness and Ace Hardware are all examples of the franchise
model.
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To be continued
Ad Based Model
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Online businesses and media companies often look to advertisers for most or all of their
revenue. This is known as an advertising-based revenue model.
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THANK YOU
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