Year 12 Assessments
December 2022
AS Level Business – Paper 1
Duration: 1 HOUR & 30 MINS + any additional time
Total Marks: 31
Student Name: ___________________________________________________________
This paper consists of 3 pages.
Material Required: Assessment paper, Lined Paper, Pen.
Submission Deadline:
Submission Type:
PDF
Instructions:
1. Please answer all questions set.
Academic Honesty Honour Pledge:
I affirm that this work is entirely my own and that I have not used any dishonest means
to answer this examination, nor have I received or given any unauthorised help on this
exam.
Signed: ………………………………………………
*Parent signature: ……………………………………
*Where a parent is available to sign
King’s InterHigh
Year 12 Assessments 2022
Questions
1. Define the term ‘laissez-faire leadership’. (2 marks)
2. Explain two disadvantages to employees of autocratic leadership. (3 marks)
3. Define the term ‘market segmentation’. (2 marks)
4. Explain two benefits to a business of market segmentation. (3 marks)
5. Define the term ‘market research’ (line 15). (2 marks)
6. Recommend whether Bilal should enter into a business partnership with Sophie. Justify your
recommendation. (11 marks)
King’s InterHigh
Year 12 Assessments 2022
7. Analyse the benefits to a business of recruiting employees from outside the business. (8
marks)
King’s InterHigh
Year 12 Assessments 2022