The primary strategy used was Testimonials and endorsement. It us using other groups to openly support them
The interaction between the paper company and the candidate is evidence that the Mondale-Ferraro campaign was using this strategy in 1984
This strategy is informative because the candidate is using other
organizations and people to inform them about the candidate and
what they have done
This strategy is effective because the paper company is in support of the candidate
This strategy is not ethical because one candidate could give more money
to these organizations rather than other candidates giving less money, more
money = better information where as less money = not that much
information
"Stacking the Deck" is being used in this
excerpt because it is including facts about the
American people going to work
The Reagan-Bush campaign was using evidence such as: interest rates being
half as it was in 1980, more men and women will go to work and get
married, inflation being at half of what it was four years ago
This is informative because under the leadership of
Reagan, interest, and inflation will be lowered and more
people will want to work. This informs the people that
Reagan is a good leader by lowering those two rates.
This will mostly be an effective strategy because you are only talking good
about what will happen and not talk bad about anyone or anything. Even
though you are putting someone under the bus, you are not saying their name
or stating their existence.
This strategy is ethical because yes you are targeting the last leader, but you
aren't exactly targeting the last leader or blaming them for what has happened.
You are respecting your opponents by not stating their existence or stating their
name and then continue to trash talk them.