Uploaded by Regalado, Marishka Laren

[REGALADO] LITERATURE - LOGO HISTORY

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1. Garuda Indonesia
- The national bird of Indonesia and
the emblem of Garuda Indonesia is
the garuda bird. It is pictured in the
logo in deep blue and turquoise,
which stand for Indonesia's azure
waters and the coastal life that is so
beloved and cherished in the
nation.
The word "Garuda
Indonesia" is displayed on the logo
in capital letters, signifying the
brand's
commitment
to
professionalism in all aspects of its
operations. Moreover, passengers
are called to an adventure that only
this company can provide by the
turquoise blue hues and the Garuda
bird's image, which serve as a
reminder of Indonesia's natural
beauty.
2. Starbucks
- Starbucks' famous twin-tailed siren
logo is a nod to Seattle and the
ocean. The siren is depicted with
hair that resembles ocean waves in
order to convey Seattle's proximity
to the sea. The designers wanted to
maintain the siren's mythical and
enigmatic appeal. However, the
most widespread perception of it is
that
the siren
stands for
entrapment,
obsession,
and
addiction—exactly what they want
their customers to feel toward their
coffee.
3. Evisu
- The Evisu logo was handpainted in
every pair of jeans by the founder
of the company. The logo was said
to be a “seagull”. Moreover, it was
said that the logo was inspired by
the famous jeans company, Levis.
4. Pandora
- The traditional word "Pandora" in
uppercase sans serif letters with a
middle inner spacing makes up the
logo, along with the representation
of the ring in the letter "O" with a
tiny crown on top. The idea that the
brand offers fine jewelry fit for
royalty and effectively sets its
owners apart from those around
them is emphasized by the attribute
of monarchical power.
5. Versace
- The
head
of
the
Greek
mythological character Medusa
appears as the Versace logo. The
ruins' floor in the region of Reggio
Calabria, where the Versace
siblings used to play, served as the
inspiration for the logo. Because
Medusa made people fall in love
and left them with no way to
escape, Gianni Versace decided to
make her the logo.
6. Hermes
- The horse-drawn carriage and a
man standing in front of it are
depicted in the Hermes logo. The
Hermes logo conveys that the
business
produces
carriage
accessories for the aristocracy. The
Hermes brand emblem evokes the
company's aristocratic beginnings
and denotes high-end manufactured
goods. And it's not just a rumor or
a legend—each item is expertly
handmade by trained artisans.
Additionally, it indicates that each
item is unique.
7. Godiva
- It should come as no surprise that
the company's logo is based on
Lady
Godiva,
the
iconic
noblewoman whose name inspired
the Godiva chocolate brand. The
Godiva branding is centered on the
representation of Godiva riding her
horse through the city in search of
justice. In this variant of the logo,
the horse is naked, just like Lady
Godiva, and appears to be moving
in a more restrained manner.
-
This version of the brand image
also places a lot of emphasis on
Godiva's flowing hair, which may
be done to suggest how liquid
chocolate flows. The serifs on the
more recent iteration of the Godiva
logo are still there, but they are
now hardly noticeable.
8. Flag of Bhutan
- The first official national flag,
which featured a square yellow and
red bicolor with a green dragon in
the center, was selected for the
1949 signing of the Indo-Bhutan
Treaty. The dragon was given the
name Druk, which is the name of
the Bhutanese thunder dragon, so
the dragon was chosen to represent
it.
9. Mercury Drug
- He gave it the names of the
element Mercury, the planet closest
to the Sun in the Solar System, and
Mercury, the messenger of the gods
in Roman mythology, whose
caduceus wand is sometimes used
as a symbol of medicine. Alfredo
Medinaceli Cabrera created the
logo.
10. De La Salle Medical and Health
Sciences Institute
- The DNA strand represents the use
of science in the preservation of
life, while the laurel stands for
excellence. The star with light
beams coming from it stands for
the Lasallian ideals that direct the
pursuit
of
excellence
and
knowledge in the field of health
science.
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