The Evolution of the Pay TV Market: Trends, Challenges, and Opportunities
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Introduction
Pay TV is a subscription to a television
service from a cable, satellite or
telephone company. It is a service
providing residential and commercial
television programming. Pay TV is also
referred as subscription television or
premium television. Programs offered
by pay TV includes movies, sport events,
news channel and others.
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Pay TV Market
Statistics
The pay TV market share accounted
for $182.32 billion in 2020, and is
expected to reach $203.13 billion by
2028, registering a CAGR of 1.5% from
2021 to 2028.
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Segment Overview
The pay TV industry is segmented
based on type, application, and
region. By type, the market is
categorized into Cable TV, Satellite TV
and IPTV. By application, the market is
bifurcated
into
residential
and
commercial. Region-wise, the market
is analyzed across North America,
Europe, Asia-Pacific, and LAMEA
along with their prominent countries.
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Top Impacting Factors
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Notable factors positively affecting
the pay TV market include
increasing
demand
for
IPTV
(Internet Protocol television) and
rising number of Subscribers.
However, content security and
emerging OTT platforms hamper
the
growth
of
the
market.
Furthermore,
emerging
omnichannel
accessibility
and
increasing
number
of
new
channels are expected to offer
lucrative opportunities for the pay
TV industry growth in the coming
years.
Competitive Analysis
The key players profiled in this report
include Airtel Digital TV, DirecTV, DISH
Network Corporation, Dish TV India
Limited, Foxtel, Rostelecom, Charter
Communications (Spectrum), Tata Sky,
and Xfinity (Comcast Corporation).
These key players have adopted
strategies, such as product portfolio
expansion, mergers & acquisitions,
agreements, regional expansion, and
collaborations, to enhance their market
penetration.
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