REVOLUTIONIZING THE PRINTING
INDUSTRY: EXPLORING THE
DIGITAL PRINTING MARKET
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Introduction
Digital printing market systems are the
innovative printing technology that use
electronic
files
conceptualized
using
computer software for printing. Digital
printing carries images using digital
formats such as PDF & JIP and other
media surfaces such as paper, fabric, and
ceramic. The digital printing process
enables the end-use manufacturer to
streamline
the
image
production process.
design
and
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Market Overview
The digital printing market is
experiencing rapid growth, driven by
increasing demand for personalized
and short-run printing. The global
digital printing market size was valued at
$25.74 billion in 2019, and is projected to
reach $35.71 billion by 2028, registering a
CAGR of 3.7% from 2021 to 2028.
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Benefits of Digital Printing
Digital printing offers several key
benefits, including quick turnaround
times,
cost-effectiveness,
highquality output, and variable data
printing. These advantages make
digital printing ideal for businesses
seeking
personalized
marketing
materials, on-demand printing, and
shorter print runs.
TOP IMPACTING FACTORS
Significant factors that impact the
growth of the global digital printing
industry include rapid adoption of
digital printers in residential &
commercial
sectors,
surge
in
penetration of IoT and AI-based
technologies, and increase in use of
inkjet printer technology in food &
beverage. However, high cost of
products in developing countries
acts as a major barrier for early
adoption, which hampers the growth
of the market. On the contrary,
adoption of digital printing in
automotive, healthcare, and textile
industries is anticipated to provide
lucrative opportunities for digital
printing market during the forecast
period.
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Top Key Players
The key players profiled in the report
include Canon, Inc, DIC Corporation,
Epson Co. Ltd, Hewlett-Packard, Konica
Minolta, Ricoh Co., Ltd, Sakata INX Co. Ltd,
Toshiba, Toyo Ink SC Holdings Co., and
Xerox Corporation. Market players have
adopted various strategies such as
product
launch,
collaboration
&
partnership, joint venture, and acquisition
to expand their foothold in the global
digital printing market.
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