Retail Management: A Strategic Approach (11th
Edition)
Barry R. Berman, Joel R. Evans
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Retail Management: A Strategic Approach (11th Edition)
Barry R. Berman, Joel R. Evans
Retail Management: A Strategic Approach (11th Edition) Barry R. Berman, Joel R. Evans
The text that helps readers thrive in today’s retailing industry.
An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering
Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and
Pricing; Communicating with the Customer; Putting it all Together
For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experience.
This text also offers plenty of career advice and information for those seeking to expand their opportunities.
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