BUAD 301-27
SECTION 12189
Course Requirements
Instructor Information
Traci Shoblom
Office: SGMH 4185 / 657.278.7557 Cell: 310.367.8828 (text only)
Office Hours:
Mondays Tuesdays Wednesdays
10:00 am - Noon
or by appointment
E-Mail: tshoblom@fullerton.edu
Logon for Fullerton’s Portal: http://my.fullerton.edu
Required Text
BUAD 301 Coursepack
Business Writer's Handbook, 12th ed., ISBN: 9781319303365 BUAD 301
Communication Policies
Response Time: The instructor will respond to messages within 24 hours. Text messages receive
faster responses.
Course Communication: All course announcements and individual emails are sent through Canvas,
which only uses CSUF email accounts. Therefore, you MUST check your CSUF email on a regular basis
(several times a week) for the duration of the course.
Grade Breakdown
Assignments:
Reading Homework/Write-Ups
- Tasks include Ivey Notes and Case Outlines
Percentage
10%
2 Midterms (individual)
- Full written Case Analyses, in class, timed exams
20%
Individual Report (individual)
- Research report using university databases, 3-5 pages single- spaced, APA style.
15%
Team Project (assessed by group total)
- Analytical research report building based on a case, 10-12 pages, APA style.
15%
Presentation of Team Project (assessed by individual)
- Formal presentation of team findings from the Team Project accompanied by
presentation slides
5%
Participation (individual)
- In-class participation in discussions and activities; quizzes, attendance
5%
PitchVantage sessions (individual)
- Software-enhanced practice for oral presentations
5%
Final (individual)
- Full written Case Analysis, in class, timed exam
25%
*Note: At least 50 percent of your grade will come from in-class writing.
Course Policies
Writing Level: This is an advanced-level writing course. It is assumed that students will have mastered the
skills needed to pass the pre-requisites. If you are not comfortable that your basic writing and grammar
skills are sufficient to pass an advanced-level writing course, please see the instructor for the additional
resources the university offers to improve your writing skill. The instructor will be offering weekend
literacy workshops via Zoom that all students are welcome to attend. If you are interested, let the
instructor know and she’ll give you the Zoom link.
Instruction Modality: In-Person, but the course may include some synchronous or asynchronous online
meetings/activities.
Use of Generative AI and Other Writing Software: Students may only use generative AI systems
(ChatGPT, Bard, etc.) and other assistive writing software (Grammarly, Spinbot, etc.) when directed to do
so by the instructor as part of a writing process. Failure to adhere to this requirement will mean referral
to Student Conduct for an academic integrity violation.
Grading Policy: Because this course is part of the State of California’s requirement for writing standards,
scores below a C (72 and lower) are considered failing grades. The instructor offers opportunities for
revision (see below), but a final grade of C- or lower will result in the student needing to repeat the
course.
Alternative Procedure for Submitting Work: In the event Canvas or Connect are down, or a student has
problems logging on during an in-class exam, the student may (with approval from the instructor) e-mail
the assignment immediately, while they are still in class. Use the e-mail address at the top of this
document.
Revision Policy: You may revise in-class assignments that receive a C- or lower for up to 5 additional
points. Each assignment may only be revised once and must be received by e-mail within one week of
receiving the failing grade back. Exceptions can be made to the “one week submission deadline” with
instructor approval.
Extra Credit: There will be a few opportunities to earn extra credit throughout the semester. In addition,
the instructor might offer “late passes,” “attendance passes,” or “extension passes” as a reward or
incentive for class participation. Please note that these are at the instructor’s discretion and will be
considered in the case of borderline grades.
Drop-Dead Deadline: Approximately 2 weeks before the end of the semester (November 17, 2023) is the
“Drop Dead Deadline.” After this date, no late, makeup, or revised assignments may be submitted.
Because of the flexibility offered with makeups and revisions, there are no exceptions to the Drop-Dead
Deadline.
Participation/Contribution Scoring: This class is a discussion forum and workshop. Your
participation in class discussions and group activities like peer-edited workshops is extremely
important. Borderline grades will be raised or lowered depending on the amount of your active
contributions to the class.
Examination Policy: Exams and in-class assignments can be made up with PRIOR instructor
approval. Reasons the instructor might approve a make-up include university-approved illnesses
and absences (see Fullerton.edu for more information on what constitutes a university-approved
absence), or case-by-case considerations. If the student “no shows” on the day of an in-class
assignment or exam, no make-ups will be granted. No makeups or extensions will be allowed after
the Drop-Dead Deadline.
No make-up final examination will be given except for reason of illness or other verified
emergencies.
Attendance: This course will conform to the CSUF withdrawal policies. You get two absences, no
questions asked. Each additional absence will cost 15 points from your participation score. You will
lose 5 points for each tardy of five minutes or more. It is better to come late than not at all. The
instructor will take oral attendance at 5 minutes after the class period. It is the student’s
responsibility, if he or she or they are late, to come up after class and tell me that they were late and
not absent.
This class is designed in such a way that one cannot get an A in the class without attending the vast
majority of the lectures. If you are unable to attend class for any reason, please email me
immediately. If you must be out, hand in your assignment early or e-mail the document to me
before midnight on the day it is due. It is your responsibility to get notes from a classmate and
master any missed material on your own.
Homework: Homework assignments are due at the beginning of each class session, and it is the
student’s responsibility to read the material and do the assignments in advance of coming to class.
Lectures will focus on one or two key elements of the reading but will not cover everything. It is
the student’s responsibility to read the material in its entirety.
Late Assignments: Late assignments may be approved on a case-by-case basis, if requested in
advance. Late assignments will receive a minimum 10% deduction on their score and will not
receive detailed feedback. Students who fail to turn in an assignment on time without prior
approval will not receive permission to turn it in late. Even one missed assignment will lower your
grade significantly.
Retention of Student Work: Student work that has been submitted to Canvas or through e-mail
will be retained for one year, unless the instructor requests otherwise from the student.
BUAD 301 SCHEDULE
This schedule may be modified to benefit students.
WK
1
Subject
A
Introduction to class,
syllabus, Canvas, Fullerton
Portal, C.L.A.S.S. rubric.
B
What is the Case Method?
Warm-Call
Readings
In Class
Homework Due
Introductions,
Departmental
Diagnostic
Ivey: Note 1
Purchase Course Pack
Ivey Note 1
Write-Up
2
A
B
Group Exercise:
Come to the
Front of the
Class
Let’s Talk About AI
Implicit and Explicit Bias in
Case Analyses
Group Exercise:
Choose a Color
How to Argue Your Point
Without Getting Into An
Argument
Group Exercise:
AITA?
3
A
B
How to Perform a Case
Analysis
ACES for CASES
4
Unit 1: Case #1 Everlane
A
Case Overview
Ivey: Note 2
Performing a
Case Analysis
Ivey Note 2
Write-Up
ACES for CASES
example
Reading 1: Ethics Three schools of
Beyond Dilemmas ethics
Ethics Quiz
Reading 1: Ethics Beyond
Dilemmas
Case 1: Transparency and
B
Case Discussion
Case 1: Everlane
Case Overview
Ethics at Everlane
Video Interviews
5
A
Case #1: Everlane, continued
B
Case #1: Everlane, continued
6
Case #1 Continued
A
How to Write a Case Exam
and Outline
B
7
A
Ivey Note 6:
Writing a Case
Exam
8
UNIT 2: Case #2 MRW
Executive Summary lecture
Case Overview/Diversity
Discussion
Warm-Call list Ivey Note 6
discussion: ACES Write-Up
for CASES:
Evoked Set and
Strategy
Group Work:
Alternatives,
Recommendatio
ns
Implementation
Wrap-Up Case #1
In-Class Case 1 Analysis
Warm-Call list
discussion: ACES Ivey Note 3
for CASES:
Write-Up
Assumptions and
Criteria
Group Work:
Divide into
groups. Problem
Statements,
Analyses
Introduction to Individual
Report
B
A
Ivey: Note 3:
Preparing to
Discuss a Case
Group
Knowledge
Check
Case 1 Prep HW: outline,
shred, etc.
In-Class Case
Write-Up
Foundational
Reading:
Executive
Summary
Executive
Summary PPT
Foundational Reading:
Executive Summary
Case Overview
Reading 2:
Getting Serious
About Diversity
Video Interviews
Reading 2: Getting Serious
About Diversity
Case 2: Conflict at MRW:
Warm-Call list
discussion: ACES The New Employee’s
Pregnancy
Case 2: Conflict at for CASES:
MRW: The New Assumptions and
Criteria
Employee’s
Pregnancy
Group Work:
Divide into new
groups, Problem
Statements,
Analyses
B
In-Class Write-Up Executive
Summary
In Class WriteUp: Executive
Summary
9
A
Individual Report Peer Exercise Note 4: Preparing
a written case
report
Case Knowledge Check
Warm-Call list Rough Draft Individual
discussion: ACES
Report Due
for CASES:
Evoked Set and
Ivey Note 4
Strategy
Write-Up
Group Work:
Alternatives,
Recommendatio
ns
Implementation
B
10
A
B
In-Class Case 2 Analysis
UNIT 3: Team Project
Intro to Team Project:
Overview of cases and
structure
Library Visit
In Class Write-Up
Case 2 Prep HW: outline,
Case 2 MRW
shred,
Team Project
PPT and
overview
Group Work:
Divide into new
groups, Choose Individual Reports Due
case , Problem
Statements,
Analyses
Library Visit
APA Style
overview
11
A
B
Research Project, Continued
Presentation Workshop
12
A
Research Project Wrap-Up
B
Research Project Wrap-Up
13
A
Team Presentations
B
Team Presentations,
continued
.
Group Work:
Homework Assignment
Alternatives,
Read Team Case
Recommendati
ons
Implementatio
n
Ivey Note 5: Making
an Oral Case
Pitchvantage
Presentation
Overview
Ivey Note 5
Write-Up
Presentation
practice/Group
work
2 Pitchvantage
Practice sessions due
14
Drop-Dead Deadline
Fall Break
15
UNIT 4: Final Case: Star
Alliance 2020
A
Case Overview
B
Case Discussion
Do not think about Eat too much
Professor Traci or food.
this class.
Reading 3:
Innovation
Strategies
Combined
Final Case: Star
Alliance 2020
Catch up on your shows.
Case Overview Reading 3: Innovation
Video Interviews Strategies Combined
Warm-Call list Final Case: Star Alliance
discussion: ACES 2020
for CASES:
Assumptions and
Criteria
Group Work:
Divide into new
groups, Problem
Statements,
Analyses
16
A
B Last
Class
17
Case Discussion
Course Wrap-Up/Final Case
Prep
Final Exam
Warm-Call list
discussion: ACES
for CASES:
Evoked Set and
Strategy
Team Project Due
Group Work:
Peer Evaluations Due
Alternatives,
Recommendatio
ns
Implementation
Final
Final Case Outline