BUS 343 – Assignment 1
Although, marketing may seem “easy” in the eyes of others, there is often so much more
to it than what people consider it to be. If one of my friends were to ever speak to me in such a
tone, I would explain to them what value a marketing course brings in an industry. Effective
marketing is the reason why we buy the products that we do, as it creates more value for the product
that we purchase. When I walk into a store and am attracted to the big bold signs, colors, and fonts
it is all because of the efficient marketing that takes place. Even when you decide to choose a
specific career, it is “marketed” to you in some form or another. My friends who decide to choose
a field within sciences could be due to the numerous career options they may see advertised or the
way that course speaks to you. At the end of the day, even when you are learning something, the
person teaching it is marketing the material/product to you. It is easy to consider marketing a less
significant career in comparison to others, but upon further reflection you are able to see that it
takes hard work to be successful in a career of advertising. Convincing others to buy or do
something can be one of the most difficult things, it requires a unique process for each different
type of scenario, and it can be fun along the way, but never should it be considered less than of
other careers. My response itself can be considered marketing as I am currently creating,
communicating, delivering, and transacting the value of a career in advertising which are all
components of a marketing mix.