CONNECT THE
CASE
The Case of Dax’s Trial
Same event and
different
testimony????
SITUATION ANALYSIS
Dax has been recently appointed to the jury. He was not very excited about the
new role. However, being on the jury of a murder trial intrigued him.
12 witnesses and all have given different testimonies.
HOW IS IT POSSIBLE????
GESTALT’S THEORY OF PERCEPTION
INTERPRETATION EVALUATION
STIMULATION
Occurrence of
sensory stimulation
Developing an understanding
of the experience and
evaluating it based on past
experiences
ORGANIZATION
We do not perceive
everything
happening around
us simultaneously,
we tend to engage
in selective
Memory with high
stimulus intensity
has higher recall
value
Capacity to identify
and recognize
objects and events
Mario Livio – Why? What makes us curious? – Interplay of
cognitive development, emotional satisfaction and social
engagement
Prospect Theory – Behaviour Finance – Human is riskaverse and avoids uncertainty
RECALL
MEMORY
Storage of both
perception and
interpretationevaluation that are
kept according to
experiences
Donald
Broadbent's
model of
selective
attention –
Filter model
THANK YOU!
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