Purpose: Compare the user experience of each competitor's WEBSITE
Competitive audit - Moreton Bay Regional Council Website
Summary of findings & recommendations
I’ve chosen 3 outstanding non-profit websites, including:
+ Invisible Children: An online platform that connects, and provides support for
communities across central Africa to end violent conflict.
+ Canadian Blood Services: An online platform that runs as a bridge among volunteers,
donors, and hospitals. It also has educational purposes for Blood and Health issues.
+ Charity:water: An online platform for raising funds to help communities in the areas
facing a water crisis.
1 - Primary findings
a) First Impressions:
Researched websites are:
+ Fully responsive
+ Friendly interface
+ Clear branding & professional image
+ Clickable buttons are standing out and are easy to find
Their homepages are outstanding with:
+ Detailed and up-to-date information
+ Descriptive content
+ Aesthetic colors
+ Logical order
+ Clear directions (Easy to go forth and back to other pages on the website)
b) Interaction:
About Accessibility:
+ All elements and texts are readable
+ Includes guidance and policies at the bottom of the website’s page or in the
menu
+ High contrast
+ However, most of them:
- Don’t have a voice assistant
- Aren’t available in many languages
- Don’t have dark-mode
About User flow:
+ Easy to find key information (contact, locations, programs, menu button)
+ Easy to keep track of the information flow
+ Have a summary and a detailed version of important content
About Navigation:
+ Easy to navigate
+ Elements are clickable
+ Clear indications
About Brand Identity:
+ Have a brand colors palette
+ Synchronous font, image style, motion
+ Strong brand identity with story, introduction, and core values
2 - Recommendations
For Moreton Bay Regional Council Website
After considering researched websites’ features and aspects, and having a quick-reviewing of
the Moreton Bay Regional Council Website, I’ve come to some conclusions.
The advantageous side of our current website:
+ Fully responsive
+ Friendly interface
+ Professional image
+ Clickable buttons are standing out and are easy to find
+ Detailed and up-to-date information
+ Descriptive content
+ Logical order
+ Synchronous font, image style, motion
However, the disadvantageous side of our website:
+ It’s too simple and doesn’t have a clear colors palette
+ It doesn’t highlight our work and programs or recap our events
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