The Business Model Canvas
Key Partners
Key Activities
The
Right
Brain
Gallery
Key
 Designing and printing
the color-changing
stickers for the glasses
 Personalizing and
customizing the
glasses on the spot
Sales and customer
service
Key Resources
 Materials for making
the glasses and
stickers
 Printing equipment
Sales and customer
service personnel
Designed for:
Designed by:
Customer Relationships
Value Propositions
 Customizable
drinking
glasses with
color-changing
stickers
 Engaging and
interactive customer
experience
 Personalized and
customized products
 On-the-spot
personalization
Channels
Channels
and
customization 
 Engaging
customer
experience
Cost Structure
 Personal savings used as start-up capital
 Cost of materials and printing equipment
Date:
Version:
Customer Segments
 Citizen of
Marilao,
Bulacan
 Friendly and helpful
sales and customer
service
Facebook page for
advertising and
promotion
 On-the-spot
personalization and
customization
Revenue Streams
 Sales from Prisma Pop
 Labor costs for personnel involved in designing, printing, and selling
 Promotion and advertising costs
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