INDUSTRIES & MARKETS
Tourism industry in the
Philippines
Table of Contents
01 Overview
Domestic travel considerations Philippines 2022
International tourist arrivals worldwide 2019-2021, by subregion
04
Value of domestic tourism spending APAC 2021, by country
05
Value of international tourism spending APAC 2021, by country
06
Travel and tourism's direct contribution to employment APAC 2021, by country
07
Estimated online travel and tourism revenue Philippines 2022, by category
08
02 Economic impact
Share of tourism GDP Philippines 2012-2021
10
Gross value added of the tourism industry Philippines 2019-2021, by type
11
Growth rate of the tourism industry Philippines 2019-2021, by sector
12
Inbound tourism expenditure on travels Philippines 2012-2021
13
Average inbound tourism expenditure per day Philippines 2012-2021
14
Employment in the tourism industry Philippines 2012-2021
15
03 Domestic tourism
1
Number of domestic tourism trips Philippines 2012-2021
17
Domestic tourism expenditures Philippines 2020-2021, by product
18
Domestic tourism expenditure as a share of HFCE Philippines 2012-2021
19
Domestic travel destination preference Philippines 2022
20
Level of concern on domestic travel Philippines 2022
21
22
04 Visitor arrivals
International tourist arrivals Philippines 2012-2021
24
Leading source countries of foreign tourist arrivals Philippines 2021
25
Expenditure value in inbound tourism Philippines 2021, by type
26
Average length of stay of inbound tourists Philippines 2012-2021
27
Number of inbound overnight tourists Philippines 2012-2021
28
05 Accommodation
Overnight travelers Philippines 2021, by type
30
Revenue of hotels in the Philippines 2017-2026
31
Average hotel room rates in Metro Manila Philippines H2 2022, by star classification
32
Highest overnight room rates of hotels in Metro Manila, Philippines 2021, by city
33
Prospects for overnight stay Philippines 2022
34
06 Consumer preference
Preferred holiday destination Philippines 2022-2023
36
Planned duration of next trip Philippines 2022
37
Preferred travel companies for next local trip Philippines 2022
38
Preference on transportation for next local trip Philippines 2022
39
Table of Contents
2
Possibility to use travel agency for domestic trip Philippines 2022
40
Ticket purchasing channels preferred by travelers Philippines 2021
41
Allocated individual travel budget for next trip Philippines 2022
42
CHAPTER 01
Overview
Number of international tourist arrivals worldwide from 2019 to 2021, by
subregion (in millions)
International tourist arrivals worldwide 2019-2021, by subregion
International tourist arrivals in millions
2021*
0
50
100
Southern/Mediterranean Europe
88.3
Western Europe
North America
Central/Eastern Europe
Northern Europe
Middle East
Caribbean
Subsaharan Africa
North East Asia
North Africa
South Asia
South America
Central America
South East Asia
4
57
2019
150
200
250
300
138.9
350
304
72.4
79.8
46.5
54.7
47.1
20.8
23.3
18.5
19.8
15
10.3
26.3
12.3
12.4
42.5
11.3
20.3
6.1
5.6
25.6
5.6
9.7
33.7
5.5
9.9
35.4
4.9
3.1
10.9
3
25.5
2020*
204.2
146.6
153.3
83.5
73
170.3
138.6
Description: The number of international tourist arrivals worldwide rose slightly in 2021 over the previous year, after falling dramatically in 2020 due to the coronavirus (COVID-19) pandemic. Despite the annual increase, the global inbound tourism volume remained
below pre-pandemic levels. Overall, the Southern/Mediterranean Europe region recorded the highest figure in 2021, with around 139 million arrivals. That year, Western Europe and North America followed on the ranking, with roughly [...] Read more
Note(s): Worldwide; 2019 to 2021; *Figures for 2020 and 2021 are provisional. Read more
Source(s): UNWTO
Value of domestic tourism expenditure in the Asia-Pacific region in 2021,
by country or territory (in billion U.S. dollars)
Value of domestic tourism spending APAC 2021, by country
Expenditure in billion U.S. dollars
0
50
100
150
200
250
300
350
400
China
151.1
Japan
134.2
Australia
45.1
Philippines
32.88
South Korea
23.5
Thailand
20.1
New Zealand
19.1
Malaysia
Hong Kong
Singapore
5
16.2
13
11.4
8.9
Pakistan
8.57
Vietnam
7.7
Bangladesh
500
458.7
India
Indonesia
450
6.74
Description: In 2021, China had the highest domestic tourism expenditure throughout the Asia-Pacific region, with a domestic tourism expenditure of 458.7 billion U.S. dollars. Comparatively, the Maldives' domestic tourism expenditure amounted to approximately
102 million U.S. dollars in 2021. Read more
Note(s): Asia, APAC; 2021
Source(s): WTTC
Value of international tourism expenditure in the Asia-Pacific region in
2021, by country or territory (in billion U.S. dollars)
Value of international tourism spending APAC 2021, by country
International expenditure in billion U.S. dollars
0
2
4
6
8
10
12
China
10.27
South Korea
9.4
India
8.8
Singapore
4.1
Thailand
3.9
Maldives
2.16
Vietnam
6
1.2
Hong Kong
1
Japan
1
New Zealand
1
Australia
0.9
Pakistan
0.85
Indonesia
16
14.1
Macao
Philippines
14
0.8
0.7
Description: In 2021, China had the highest international visitor spending in the Asia-Pacific region, in which international tourism expenditure almost reached 14.1 billion U.S. dollars. In comparison, international tourism expenditure in South Korea amounted to
approximately 9.4 billion U.S. dollars in 2021. Read more
Note(s): Asia, APAC; 2021
Source(s): WTTC
Direct contribution of travel and tourism to employment in the Asia-Pacific
region in 2021, by country or territory (in 1,000s)
Travel and tourism's direct contribution to employment APAC 2021, by country
Number of jobs in thousands
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
China
73,310
India
32,100
Indonesia
10,950
Philippines
7,820
Thailand
6,860
Japan
5,500
Vietnam
3,900
Pakistan
7
80,000
3,340
Malaysia
2,090
Cambodia
1,900
Bangladesh
1,730
Australia
1,340
South Korea
1,260
Myanmar
930
Sri Lanka
759.9
Description: As one of the Asia-Pacific region's leading industries, it is unsurprising that the travel and tourism sector provided over 73.31 million jobs in China in 2021. Likewise, an astronomical number of jobs was also generated in India thanks to the travel and
tourism market, in which a staggering 32.1 million jobs were created. In fact, many Asia-Pacific countries made the worldwide ranking for the most jobs produced by the travel and tourism industry. Read more
Note(s): Asia, APAC; 2021
Source(s): WTTC
Estimated revenue on online travel and tourism services in the Philippines
in 2022, by category (in million U.S. dollars)
Estimated online travel and tourism revenue Philippines 2022, by category
Spending on million U.S. dollars
0
200
400
600
800
1,000
1,200
1,400
Flights
1,610
Hotels
949.4
Package holidays
644.7
Car rentals
365.2
Vacation rentals
186.6
Long-distance buses
8
1,600
78.66
Cruises
3.05
Trains
2.29
Description: In 2022, full year estimates for the revenue of online travel and tourism services for flights booked online amounted to 1.61 billion U.S. dollars. Meanwhile, online spending on trains amounted to 2.29 million U.S. dollars. Read more
Note(s): Philippines; 2022; figures are estimates of full year revenues
Source(s): Various sources (Data Reportal, We Are Social, Meltwater, Statista Digital Market Insights)
1,800
CHAPTER 02
Economic impact
Share of direct gross value added of the tourism industry to the GDP of
the Philippines from 2012 to 2021
Share of tourism GDP Philippines 2012-2021
14%
11.7%
Share of direct gross value added
12%
9.9%
10%
8%
12.3%
12.9%
10.4%
8.9%
7.7%
8.1%
6%
5.1%
5.2%
2020
2021
4%
2%
0%
10
2012
2013
2014
2015
2016
2017
2018
2019
Description: The share of direct gross value added of the tourism (TDGVA) industry to the GDP of the Philippines significantly declined since 2020 due to the coronavirus (COVID-19) pandemic. While the situation eased in 2021, there was only a slight improvement in
the performance of the tourism industry as reflected in the sector's GDP contribution. Read more
Note(s): Philippines; 2012 to 2021
Source(s): PSA (Philippines)
Gross value added generated from the tourism industry in the Philippines
from 2019 to 2021, by type (in billion Philippine pesos)
Gross value added of the tourism industry Philippines 2019-2021, by type
11
Accommodation services for
visitors
Food and beverage serving
services
Transport services
Travel agencies and other
reservation services
2019
531.17
826.42
555.81
186.2
2020
53.69
106.17
359.13
33.62
2021
48.08
107.42
393.26
45.74
Description: The southeast Asian nation of the Philippines is a popular travel destination due to the several islands that form its topography. Tourism is a thriving source of revenue for the country, with the transportation sector contributing the largest share of
income of the industry over the past three years. In 2021, the gross value added from this sector amounted to 393.25 billion Philippine pesos. Read more
Note(s): Philippines; 2019 to 2021
Source(s): PSA (Philippines)
Annual growth rate of the gross value added generated from the tourism
industry (GVATI) in the Philippines from 2019 to 2021, by sector
Growth rate of the tourism industry Philippines 2019-2021, by sector
2019
2020
2021
60%
40%
Growth rate
20%
36%
11.9%
31%
28.9%
12.4%
11.4%
0%
16.4%
1.2%
-49.2%
-76.1%
-82.7%
-80%
12
16%
-35.4%
-40%
-100%
11.4%
6.7%
-10.4%
-20%
-60%
9.5%
0.9%
Country-specific
Entertainment and
tourism characteristic recreation services
services - shopping
Transport services
Travel agencies and
other reservation
services
-72.8%
Miscellaneous
-87.5%
-90.3%
Food and beverage
serving services
Accommodation
services for visitors
Description: The gross value added generated from the tourism industry (GVATI) in the Philippines reflected slight improvements compared to its performance in 2020 during the onset of the coronavirus (COVID-19) pandemic. Across tourism sectors, country-specific
tourism characteristic services accounted for the highest growth rate, followed by entertainment and recreation services. Meanwhile, accommodation services for visitors reflected continued contraction in 2021. Read more
Note(s): Philippines; 2019 to 2021
Source(s): Department of Tourism (Philippines); PSA (Philippines)
Total value of expenditures on inbound travels in the Philippines from
2012 to 2021 (in billion U.S. dollars)
Inbound tourism expenditure on travels Philippines 2012-2021
12
9.78
Expenditure in billion U.S. dollars
10
8.24
8
6.99
6
4
4.06
4.69
5.03
5.27
5.14
1.79
2
0.6
0
13
2012
2013
2014
2015
2016
2017
2018
2019
2020
Description: According to data from the World Tourism Organization (UNWTO), the total value of expenditures on inbound travels in the Philippines amounted to approximately 0.6 billion U.S. dollars in 2021. This reflects a significant decrease from the previous year's
total inbound travel expenditures. Read more
Note(s): Philippines; 2012 to 2021
Source(s): UNWTO
2021
Average daily inbound tourism expenditure in the Philippines from 2012
to 2021 (in U.S. dollars)
Average inbound tourism expenditure per day Philippines 2012-2021
160
Average daily spending in U.S. dollars
140
120
100
128.3
125.7
93
101.1
103.6
2013
2014
107.9
136.2
141.7
109.4
100.2
80
60
40
20
0
14
2012
2015
2016
2017
2018
2019
2020
Description: According to data from the World Tourism Organization (UNWTO), the average daily expenditure of inbound tourists in the Philippines was approximately 141.7 U.S. dollars in 2021. The average daily expenditure of inbound tourists in the country had
been increasing since 2018. Read more
Note(s): Philippines; 2012 to 2021
Source(s): UNWTO
2021
Total number of people employed in the tourism industry in the
Philippines from 2012 to 2021 (in millions)
Employment in the tourism industry Philippines 2012-2021
Number of employed persons in millions
7
6
5
4.82
2013
2014
5.22
5.27
5.72
4.68
4.9
4
3
2
1
0
15
4.56
4.71
4.97
5.37
2012
2015
2016
2017
2018
2019
2020
Description: In 2021, there were approximately 4.9 million people working in the tourism industry in the Philippines - a slight increase from the employment figures during the onset of the coronavirus (COVID-19) pandemic. The number of employees in the tourism
industry reached its peak in 2019. Read more
Note(s): Philippines; 2012 to 2021
Source(s): PSA (Philippines)
2021
CHAPTER 03
Domestic tourism
Total number of domestic tourism trips in the Philippines from 2012 to
2021 (in 1,000s)
Number of domestic tourism trips Philippines 2012-2021
140
122.12
Number of trips in thousands
120
109.76
95.64
100
75.67
80
60.37
60
40
40.51
67.46
44.68
37.28
26.98
20
0
17
2012
2013
2014
2015
2016
2017
2018
2019
2020
Description: According to data from the World Tourism Organization (UNWTO), the total number of domestic tourism trips in the Philippines amounted to 37.28 thousand in 2021. While the number of domestic trips slightly increased in that year in comparison to the
previous year when the pandemic hit, it was still much lower than the pre-pandemic domestic trips in the Philippines. Read more
Note(s): Philippines; 2012 to 2021
Source(s): UNWTO
2021
Total value of expenditure in domestic tourism in the Philippines in 2020
to 2021, by product (in billion Philippine pesos)
Domestic tourism expenditures Philippines 2020-2021, by product
Expenditure in billion Philippine pesos
2021
0
2020
50
100
150
Miscellaneous
Accommodation services for visitors
111.25
Transport services
50.1
Travel agencies and other reservation services
Entertainment and recreation services
18
176.87
126.72
51.42
33.22
250
225.28
160.05
Shopping
Food and beverage serving services
200
149.59
75.12
73.8
48.45
33.4
24.14
Description: In 2021, the total domestic tourism expenditure in the Philippines significantly increased compared to the previous year. Across all product types, shopping services reported the highest year-over-year increase of about 48 percent to 176.9 billion
Philippine pesos. Expenditure on transport services also distinctively increased in that year. Read more
Note(s): Philippines; 2020 to 2021; figures are at current prices
Source(s): Department of Tourism (Philippines); PSA (Philippines)
Domestic tourism expenditure as a share of household final consumption
expenditure in the Philippines from 2012 to 2021
Domestic tourism expenditure as a share of HFCE Philippines 2012-2021
25%
21.5%
19.7%
20%
Domestic tourism as a share of HFCE
22%
17.1%
15.6%
15%
13.3%
11.1%
11.6%
10%
5%
0%
19
4.2%
2012
2013
2014
2015
2016
2017
2018
2019
2020
Description: In 2021, the share of domestic tourism expenditure accounted for approximately 5.4 percent of the household final consumption expenditure in the Philippines. Household spending on domestic tourism significantly declined during this year as a result of
the travel restrictions imposed due the coronavirus (COVID-19) pandemic. Read more
Note(s): Philippines; 2012 to 2021; figures are at current prices
Source(s): Department of Tourism (Philippines); PSA (Philippines)
5.4%
2021
Preferred domestic travel destinations in the Philippines as of June 2022
Domestic travel destination preference Philippines 2022
Share of respondents
0%
10%
20%
30%
40%
50%
60%
Boracay
62%
Baguio
50%
Palawan
40%
Siargao
24%
Cebu
21%
Bohol
18%
Batangas
13%
Puerto Galera
11%
Vigan
11%
Tagaytay
11%
Davao
8%
La Union
Dumaguete
20
70%
7%
3%
Laguna
2%
Manila
2%
Description: According to a survey in June 2022, Boracay and Baguio were the most preferred domestic travel destinations among the respondents in the Philippines. The same survey revealed that the safety of travel and destination was one of their main concerns
when traveling domestically. Read more
Note(s): Philippines; June 2022; 1,000 respondents; 16 years and older
Source(s): Milieu Insight
Level of concern when it comes to domestic travel in the Philippines as of
June 2022
Level of concern on domestic travel Philippines 2022
60%
56%
50%
Share of respondents
40%
40%
30%
20%
10%
4%
0%
21
High
Moderate
Low
Description: According to a survey in June 2022, the majority of respondents in the Philippines have a moderate to high level of concern when it comes to domestic travel. The same survey revealed that the safety of travel and destination, along with the cost of the
whole vacation, were some of the main concerns when it comes to traveling domestically. Read more
Note(s): Philippines; June 2022; 1,000 respondents; 16 years and older
Source(s): Milieu Insight
Considerations when it comes to travelling domestically in the Philippines
as of June 2022
Domestic travel considerations Philippines 2022
Share of respondents
0%
10%
20%
30%
40%
50%
60%
Safety of travel and destination
60%
Travel spots/ sceneries
46%
Weather of the destination
45%
Variety of places to eat at
43%
Recommendation of the destination from friends/ family
Distance of the destination from where I live
Whether there is good phone signal at the destination
Promotion of the destination
22
80%
76%
Cost of the whole vacation
Available activities to do (e.g. hiking, mountain-climbing, etc.)
70%
35%
32%
31%
30%
29%
Description: According to a survey in June 2022, 76 percent of the respondents in the Philippines stated that the safety of travel and destination was one of their main concerns when traveling domestically. Among the other main concerns of Filipino travelers were the
cost of the whole vacation and travel spots or sceneries. The same survey revealed that the majority of the respondents prefer to bring their family for their next trip. Read more
Note(s): Philippines; June 2022; 1,000 respondents; 16 years and older
Source(s): Milieu Insight
CHAPTER 04
Visitor arrivals
Total number of international tourist arrivals to the Philippines from 2012
to 2021 (in millions)
International tourist arrivals Philippines 2012-2021
Number of foreign tourist arrivals in millions
9
8
7.17
7
6.62
5.97
6
5.36
5
4
3.92
4.27
4.68
4.83
3
2
1.48
1
0
24
8.26
0.16
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
Description: The number of international tourist arrivals to the Philippines significantly declined in 2021 compared to pre-COVID-19 pandemic years. From approximately 8.26 million foreign tourists coming to the Philippines in 2019, this figure dropped to just about
0.16 million in 2021, even lower than the arrival figures in 2020. Due to the coronavirus (COVID-19) pandemic, the country implemented a nationwide lockdown, causing tremendous impacts on its inbound tourism market. Read more
Note(s): Philippines; 2012 to 2021
Source(s): Department of Tourism (Philippines)
2021
Leading source countries of foreign tourist arrivals in the Philippines in
2021 (in 1,000s)
Leading source countries of foreign tourist arrivals Philippines 2021
Foreign tourist arrivals in thousands
0
5
10
15
20
25
30
35
United States
39.33
Japan
15.02
China
9.67
India
7.2
Canada
6.78
Korea
25
6.46
Turkey
4.37
United Kingdom
4.35
United Arab Emirates
40
2.73
Saudi Arabia
2.25
Australia
2.18
Germany
2.04
Description: In 2021, the United States was the biggest market of international tourists traveling to the Philippines, with a total of about 39.3 million travelers. Japan, China, and India were also among the leading foreign visitors in the country. On average, international
tourists stayed for 9.5 nights in 2019. Read more
Note(s): Philippines; 2021
Source(s): Department of Tourism (Philippines)
45
Total value of expenditure in inbound tourism in the Philippines in 2021,
by type (in billion Philippine pesos)
Expenditure value in inbound tourism Philippines 2021, by type
Expenditure value in billion Philippine pesos
0
2
4
6
8
Transport services
7.61
Food and beverage serving services
26
6.25
Entertainment and recreation services
1.71
Shopping
1.65
Travel agencies and other reservation services
12
10.1
Accommodation services for visitors
Miscellaneous
10
0.22
0.09
Description: In 2021, inbound tourists spent over 10 billion Philippine pesos in transport services in the Philippines. Tourism expenditure on inbound tourism was lowest on travel agencies and other reservation services in that year. Read more
Note(s): Philippines; 2021
Source(s): Department of Tourism (Philippines); PSA (Philippines)
Average length of stay of inbound tourists in the Philippines from 2012 to
2021 (in days)
Average length of stay of inbound tourists Philippines 2012-2021
12
10.63
Number of days
10
9.61
9.56
2012
2013
9.89
9.29
9.35
2016
2017
9.07
10.58
10.58
2020
2021
9.49
8
6
4
2
0
27
2014
2015
2018
2019
Description: According to data from the World Tourism Organization (UNWTO), the average length of stay of inbound tourists in the Philippines was approximately 10.58 days in the past two years. The average length of stay of inbound tourists in the country peaked in
2014. Read more
Note(s): Philippines; 2012 to 2021
Source(s): UNWTO
Number of inbound overnight visitors in the Philippines from 2012 to 2021
Number of inbound overnight tourists Philippines 2012-2021
9,000
8,261
8,000
7,168
7,000
6,621
5,967
Number of visitors
6,000
5,000
5,361
4,273
4,681
4,833
4,000
3,000
2,000
1,483
1,000
0
28
164
2012
2013
2014
2015
2016
2017
2018
2019
2020
Description: According to the data from the World Tourism Organization (UNWTO), about 164 overnight tourists arrived in the Philippines in 2021, much lower than the number of overnight tourists during the COVID-19 pandemic in 2020. This was the lowest number
of overnight inbound tourists recorded in the country over the past decade. Read more
Note(s): Philippines; 2012 to 2021
Source(s): UNWTO
2021
CHAPTER 05
Accommodation
Number of overnight travelers in the Philippines in 2021, by type (in
millions)
Overnight travelers Philippines 2021, by type
16
14
13.99
13.33
Number of travelers in millions
12
10
8
6
4
2
0
30
0.49
Domestic travelers
Foreign travelers
0.17
Overseas Filipinos
Description: In 2021, approximately 13.33 million domestic travelers stayed in accommodation establishments in the Philippines. On the other hand, there were around 0.49 million overnight foreign travelers in the country. Read more
Note(s): Philippines; January to December 2021
Source(s): Department of Tourism (Philippines)
Total
Revenue of hotels in the Philippines from 2017 to 2026 (in million U.S.
dollars)
Revenue of hotels in the Philippines 2017-2026
2,500
1,914
Revenue in million U.S. dollars
2,000
2,033
2,061
2025
2026
1,727
1,500
1,490
1,487
1,585
1,501
1,127
1,000
803
500
0
31
2017
2018
2019
2020
2021
2022
2023
2024
Description: In the Philippines, hotels generated a revenue of approximately 1.13 billion U.S. dollars in 2021. The Statista Mobility Market Outlook estimates that by 2026 revenue of this segment of the travel & tourism market will increase to roughly 2.1 billion U.S.
dollars. Read more
Note(s): Philippines
Source(s): Statista; Statista Mobility Market Insights
Average room rates for hotels in Metro Manila in the Philippines during
2nd half of 2022, by star classification (in U.S. dollars)
Average hotel room rates in Metro Manila Philippines H2 2022, by star classification
200
179
180
Average room rates in U.S. dollars
160
140
120
100
80
88
66
60
40
20
0
32
3-star
4-star
5-star
Description: During the second half of 2022, the average room rate for a 5-star hotel in Metro Manila in the Philippines was 179 U.S. dollars. Metro Manila comprises of several cities in the National Capital Region, including the country's capital, Manila. Read more
Note(s): Philippines; H2 2022
Source(s): Colliers International
Maximum overnight room rate of hotels in Metro Manila, Philippines in
4th quarter 2021, by city (in 1,000 Philippine pesos)
Highest overnight room rates of hotels in Metro Manila, Philippines 2021, by city
Overnight room rate in thousand Philippine pesos
0
2
4
6
8
10
Taguig City
11.2
Pasig City
8.4
Mandaluyong City
8.3
Pasay City
8.1
Manila City
7.4
Makati City
6.5
Quezon City
5.7
Muntinlupa City
5.2
Others
Parañaque City
33
12
4.2
2.3
Description: During the fourth quarter of 2021, hotel rooms in Taguig City had the highest overnight room rate in Metro Manila reaching a maximum figure of 11.2 thousand Philippine pesos for standard and deluxe rooms. Comparatively, hotel rooms in Parañaque
City had a maximum room rate of 2.3 thousand Philippine pesos per night. Read more
Note(s): Philippines; Q4 2021
Source(s): JLL
Leading options for overnight stays in the Philippines as of June 2022
Prospects for overnight stay Philippines 2022
Share of respondents
0%
10%
20%
30%
40%
50%
60%
Hotel
41%
Airbnb
28%
Motel/ Inn
17%
Hostel
34
80%
76%
Place of a relative/ friend
None of the above
70%
16%
1%
Description: According to a survey in June 2022, the majority of respondents picked staying in a hotel and a place of a relative or friend as their top two options for an overnight stay in the Philippines. Staying in a hotel was chosen by 76 percent of the respondents,
while 41 percent said they would prefer to stay at a relative or friend's place. The same survey also revealed that Boracay and Baguio were the most preferred domestic travel destinations among Filipino respondents. Read more
Note(s): Philippines; June 2022; 1,000 respondents; 16 years and older
Source(s): Milieu Insight
CHAPTER 06
Consumer preference
Preferred holiday destination by Filipinos as of January 2023, by country
Preferred holiday destination Philippines 2022-2023
Share of respondents
0%
5%
10%
15%
20%
25%
Japan
28.3%
An ASEAN member state
17.2%
United States
16.2%
An EU member state
12.1%
Republic of Korea
11.1%
New Zealand
6.1%
United Kingdom
4%
Australia
4%
China
India
36
30%
1%
0%
Description: According to a survey conducted between November 2022 and January 2023, about 28 percent of respondents in the Philippines said Japan was their preferred holiday destination. An ASEAN member state, the United States, and an EU member state
were among their chosen destinations to spend a holiday. Read more
Note(s): Philippines; November 14 to January 6, 2023
Source(s): ISEAS
Intended number of days for next vacation in the Philippines as of June
2022
Planned duration of next trip Philippines 2022
50%
43%
45%
40%
Share of respondents
35%
28%
30%
25%
20%
15%
17%
12%
10%
5%
0%
37
Two days
Three to four days
Five to seven days
More than a week
Description: According to a survey in June 2022, the majority of respondents in the Philippines intended to travel for three to four days for their next domestic vacation. The same survey revealed that they will be bringing their family with them when they travel. Read
more
Note(s): Philippines; June 2022; 971 respondents; 16 years and older
Source(s): Milieu Insight
Preferred travel companions for next vacation in the Philippines as of June
2022
Preferred travel companies for next local trip Philippines 2022
90%
83%
80%
70%
Share of respondents
60%
50%
40%
35%
30%
20%
10%
0%
38
Family
Friends
9%
8%
Workmates
Myself only
Description: According to a survey in June 2022, the majority of respondents in the Philippines were planning to travel with their families for their next domestic vacation. The same survey revealed that the majority of the respondents intended to spend three to four
days on their next trip. Read more
Note(s): Philippines; June 2022; 971 respondents; 16 years and older
Source(s): Milieu Insight
Preferred modes of transportation for next domestic vacation in the
Philippines as of June 2022
Preference on transportation for next local trip Philippines 2022
80%
70%
71%
60%
Share of respondents
50%
50%
40%
30%
24%
20%
10%
0%
39
By land
By air travel
By sea
Description: According to a survey in June 2022, the majority of respondents in the Philippines stated that they would prefer to travel by land compared to about 50 percent that chose air travel. The same survey revealed that the majority of the respondents intended
to spend three to four days on their next trip. Read more
Note(s): Philippines; June 2022; 971 respondents; 16 years and older
Source(s): Milieu Insight
Likelihood to use travel agency services for domestic travel and vacation
plans in the Philippines as of June 2022
Possibility to use travel agency for domestic trip Philippines 2022
80%
76%
70%
Share of respondents
60%
50%
41%
40%
28%
30%
17%
20%
10%
0%
40
Very likely
Somewhat likely
Somewhat unlikely
Very unlikely
Description: According to a survey in June 2022, 76 percent of the respondents in the Philippines stated that it was very likely that they would use travel agency services for domestic travel and vacation plans. In comparison, 17 percent said that it was very unlikely to
use such services. Read more
Note(s): Philippines; June 2022; 1,000 respondents; 16 years and older
Source(s): Milieu Insight
Preferred channels when purchasing tickets among travelers in the
Philippines as of December 2021
Ticket purchasing channels preferred by travelers Philippines 2021
Share of respondents
0%
5%
10%
15%
20%
25%
30%
E-wallet
31%
Credit card
29%
Other forms of mobile and internet banking
18%
Cash
Over the counter payment
41
35%
6%
2%
Description: According to a survey conducted in the Philippines in December 2021, 31 percent of respondents stated that they used mobile e-wallets in purchasing their tickets. GCash and Paymaya are the largest e-wallet service provider in the country. Read more
Note(s): Philippines; December 2021; 1,605 respondents; 18-60 years
Source(s): AirAsia; Tangere
Estimated individual budget allocation for next vacation in the Philippines
as of June 2022 (in Philippine pesos)
Allocated individual travel budget for next trip Philippines 2022
Share of respondents
0%
5%
10%
Less than PHP 3,000
15%
20%
10%
PHP 3,000 - 5,000
21%
PHP 5,001 - 7,000
14%
PHP 7,001 - 9,000
7%
PHP 9,001 - 11,000
PHP 11,001 - 13,000
18%
2%
PHP 13,001 - 15,000
PHP 15,001 - 17,000
PHP 17,001 - 20,000
More than PHP 20,000
42
25%
7%
2%
5%
15%
Description: According to a survey in June 2022, 21 percent of respondents in the Philippines stated that they would allocate between three to five thousand Philippine pesos for their vacation expenses. This includes transportation, food, and activities. The same
survey revealed that the majority of the respondents intended to spend three to four days on their next trip. Read more
Note(s): Philippines; June 2022; 971 respondents; 16 years and older
Source(s): Milieu Insight
Sources
AirAsia
Colliers International
DataReportal
Department of Tourism (Philippines)
ISEAS
JLL
Meltwater
Milieu Insight
PSA (Philippines)
Statista
Statista Digital Market Insights
Statista Mobility Market Insights
Tangere
UNWTO
Various sources (Data Reportal, We Are Social, Meltwater, Statista Digital Market Insights)
We Are Social
WTTC
43