SCM 05 and 06 Forecasting techniques Time-Series Forecasting Decomposition of a Time Series Naive Approach Moving Averages Exponential Smoothing Exponential Smoothing with Trend Adjustment Trend Projections Seasonal Variations in Data Cyclical Variations in Data Types of Forecasts • Economic forecasts – Address business cycle – inflation rate, money supply, housing starts, etc. • Technological forecasts – Predict rate of technological progress – Impacts development of new products • Demand forecasts – Predict sales of existing products and services Seven Steps in Forecasting • Determine the use of the forecast • Select the items to be forecasted • Determine the time horizon of the forecast • Select the forecasting model(s) • Gather the data • Make the forecast • Validate and implement results Overview of Quantitative Approaches • Naive approach • Moving averages • Exponential smoothing • Trend projection Time-Series Models • Linear regression Associative Model Time Series Forecasting • Set of evenly spaced numerical data – Obtained by observing response variable at regular time periods • Forecast based only on past values, no other variables important – Assumes that factors influencing past and present will continue influence in future Time Series Components Trend Cyclical Seasonal Random Demand for product or service Components of Demand Trend component Seasonal peaks Actual demand Average demand over four years Random variation | 1 | 2 | 3 Year | 4 Trend Component • Persistent, overall upward or downward pattern • Changes due to population, technology, age, culture, etc. • Typically several years duration Seasonal Component • Regular pattern of up and down fluctuations • Due to weather, customs, etc. • Occurs within a single year Period Length Number of Seasons Week Month Month Year Year Year Day Week Day Quarter Month Week 7 4-4.5 28-31 4 12 52 Cyclical Component • Repeating up and down movements • Affected by business cycle, political, and economic factors • Multiple years duration • Often causal or associative relationships 0 5 10 15 20 Random Component • Erratic, unsystematic, ‘residual’ fluctuations • Due to random variation or unforeseen events • Short duration and nonrepeating M T W T F Naive Approach Assumes demand in next period is the same as demand in most recent period e.g., If January sales were 68, then February sales will be 68 Sometimes cost effective and efficient Can be good starting point Moving Average Method • MA is a series of arithmetic means • Used if little or no trend • Used often for smoothing – Provides overall impression of data over time ∑ demand in previous n periods Moving average = n Moving Average Example Month Actual Shed Sales 3-Month Moving Average January February March April May June July 10 12 13 16 19 23 26 (10 + 12 + 13)/3 = 11 2/3 (12 + 13 + 16)/3 = 13 2/3 (13 + 16 + 19)/3 = 16 (16 + 19 + 23)/3 = 19 1/3 Shed Sales Graph of Moving Average 30 28 26 24 22 20 18 16 14 12 10 Moving Average Forecast – – – – – – – – – – – Actual Sales | J | F | M | A | M | J | J | A | S | O | N | D Weighted Moving Average • Used when trend is present – Older data usually less important • Weights based on experience and intuition Weighted moving average = ∑ (weight for period n) x (demand in period n) ∑ weights Weights Applied 3 2 1 6 Period Last month Two months ago Three months ago Sum of weights Weighted Moving Average Month Actual Shed Sales January February March April May June July 10 12 13 16 19 23 26 3-Month Weighted Moving Average [(3 x 13) + (2 x 12) + (10)]/6 = 121/6 [(3 x 16) + (2 x 13) + (12)]/6 = 141/3 [(3 x 19) + (2 x 16) + (13)]/6 = 17 [(3 x 23) + (2 x 19) + (16)]/6 = 201/2 Potential Problems With Moving Average • Increasing n smooths the forecast but makes it less sensitive to changes • Do not forecast trends well • Require extensive historical data Moving Average And Weighted Moving Average Weighted moving average Sales demand 30 – 25 – 20 – Actual sales 15 – Moving average 10 – 5 – | Figure 4.2 J | F | M | A | M | J | J | A | S | O | N | D Exponential Smoothing • Form of weighted moving average – Weights decline exponentially – Most recent data weighted most • Requires smoothing constant ( ) – Ranges from 0 to 1 – Subjectively chosen • Involves little record keeping of past data Exponential Smoothing New forecast = Last period’s forecast + a (Last period’s actual demand – Last period’s forecast) Ft = Ft – 1 + a(At – 1 - Ft – 1) where Ft = new forecast Ft – 1 = previous forecast a = smoothing (or weighting) constant (0 ≤ a ≤ 1) Exponential Smoothing Example Predicted demand = 142 Ford Mustangs Actual demand = 153 Smoothing constant a = .20 Exponential Smoothing Example Predicted demand = 142 Ford Mustangs Actual demand = 153 Smoothing constant a = .20 New forecast = 142 + .2(153 – 142) Exponential Smoothing Example Predicted demand = 142 Ford Mustangs Actual demand = 153 Smoothing constant a = .20 New forecast = 142 + .2(153 – 142) = 142 + 2.2 = 144.2 ≈ 144 cars Effect of Smoothing Constants Weight Assigned to Smoothing Constant Most Recent Period (a) 2nd Most 3rd Most 4th Most 5th Most Recent Recent Recent Recent Period Period Period Period 2 3 a(1 - a) a(1 - a) a(1 - a) a(1 - a)4 a = .1 .1 .09 .081 .073 .066 a = .5 .5 .25 .125 .063 .031 Impact of Different a Demand 225 – a = .5 Actual demand 200 – 175 – a = .1 150 – | 1 | 2 | 3 | 4 | 5 Quarter | 6 | 7 | 8 | 9 Impact of Different a Demand 225 – Actual Chose high values of demand 200 – a = .5 a when underlying average is likely to change 175 – Choose low values of a when underlying average is stable| | | | 150 – | 1 2 3 4 5 Quarter a = .1 | 6 | 7 | 8 | 9 Choosing a The objective is to obtain the most accurate forecast no matter the technique We generally do this by selecting the model that gives us the lowest forecast error Forecast error = Actual demand - Forecast value = At - Ft Common Measures of Error Mean Absolute Deviation (MAD) MAD = ∑ |Actual - Forecast| n Mean Squared Error (MSE) MSE = ∑ (Forecast Errors)2 n Common Measures of Error Mean Absolute Percent Error (MAPE) n ∑100|Actuali - Forecasti|/Actuali MAPE = i=1 n Comparison of Forecast Error Quarter Actual Tonnage Unloaded Rounded Forecast with a = .10 Absolute Deviation for a = .10 1 2 3 4 5 6 7 8 180 168 159 175 190 205 180 182 175 175.5 174.75 173.18 173.36 175.02 178.02 178.22 5.00 7.50 15.75 1.82 16.64 29.98 1.98 3.78 82.45 Rounded Forecast with a = .50 175 177.50 172.75 165.88 170.44 180.22 192.61 186.30 Absolute Deviation for a = .50 5.00 9.50 13.75 9.12 19.56 24.78 12.61 4.30 98.62 Comparison of Forecast Error ∑ |deviations| MADActual = Quarter Tonnage Unloaded Rounded Forecast n with a = .10 Absolute Deviation for a = .10 For a180 = .10 175 5.00 168 = 82.45/8 175.5 = 10.31 7.50 1 2 3 4 For 5 6 7 8 159 174.75 a175 = .50 173.18 190 173.36 205 = 98.62/8 175.02 180 178.02 182 178.22 = 15.75 1.82 16.64 12.33 29.98 1.98 3.78 82.45 Rounded Forecast with a = .50 175 177.50 172.75 165.88 170.44 180.22 192.61 186.30 Absolute Deviation for a = .50 5.00 9.50 13.75 9.12 19.56 24.78 12.61 4.30 98.62 Comparison of Forecast Error ∑ (forecast errors)2 MSE = Actual Quarter Tonnage Unloaded Rounded Forecast n with a = .10 Absolute Deviation for a = .10 For a180 = .10 175 5.00 168 175.5 = 190.82 7.50 = 1,526.54/8 1 2 3 4 For 5 6 7 8 159 174.75 a175 = .50 173.18 190 173.36 = 1,561.91/8 205 175.02 180 178.02 182 178.22 MAD = 15.75 1.82 16.64 195.24 29.98 1.98 3.78 82.45 10.31 Rounded Forecast with a = .50 175 177.50 172.75 165.88 170.44 180.22 192.61 186.30 Absolute Deviation for a = .50 5.00 9.50 13.75 9.12 19.56 24.78 12.61 4.30 98.62 12.33 Comparison of Forecast n Errori|/actuali ∑100|deviation i=1 MAPE = Actual Quarter 1 2 3 4 5 6 7 8 Tonnage Unloaded Rounded Forecast with a = .10 n Absolute Deviation for a = .10 For 180 a = .10 175 5.00 168 175.5 = 44.75/8 = 7.50 5.59% 159 For 175 a= 190 205 180 182 174.75 15.75 1.82 .50 173.18 173.36 16.64 = 54.05/8 =29.98 6.76% 175.02 178.02 1.98 178.22 3.78 82.45 MAD 10.31 MSE 190.82 Rounded Forecast with a = .50 175 177.50 172.75 165.88 170.44 180.22 192.61 186.30 Absolute Deviation for a = .50 5.00 9.50 13.75 9.12 19.56 24.78 12.61 4.30 98.62 12.33 195.24 Comparison of Forecast Error Quarter Actual Tonnage Unloaded Rounded Forecast with a = .10 1 2 3 4 5 6 7 8 180 168 159 175 190 205 180 182 175 175.5 174.75 173.18 173.36 175.02 178.02 178.22 MAD MSE MAPE Absolute Deviation for a = .10 5.00 7.50 15.75 1.82 16.64 29.98 1.98 3.78 82.45 10.31 190.82 5.59% Rounded Forecast with a = .50 175 177.50 172.75 165.88 170.44 180.22 192.61 186.30 Absolute Deviation for a = .50 5.00 9.50 13.75 9.12 19.56 24.78 12.61 4.30 98.62 12.33 195.24 6.76% Exponential Smoothing with Trend Adjustment When a trend is present, exponential smoothing must be modified Forecast Exponentially Exponentially including (FITt) = smoothed (Ft) + (Tt) smoothed trend forecast trend Exponential Smoothing with Trend Adjustment Ft = a(At - 1) + (1 - a)(Ft - 1 + Tt - 1) Tt = b(Ft - Ft - 1) + (1 - b)Tt - 1 Step 1: Compute Ft Step 2: Compute Tt Step 3: Calculate the forecast FITt = Ft + Tt Exponential Smoothing with Trend Adjustment Example Month(t) 1 2 3 4 5 6 7 8 9 10 Actual Demand (At) 12 17 20 19 24 21 31 28 36 Smoothed Forecast, Ft 11 Smoothed Trend, Tt 2 Forecast Including Trend, FITt 13.00 Exponential Smoothing with Trend Adjustment Example Month(t) 1 2 3 4 5 6 7 8 9 10 Forecast Including Trend, FITt 13.00 Actual Smoothed Smoothed Demand (At) Forecast, Ft Trend, Tt 12 11 2 17 20 19 Step 1: Forecast for Month 2 24 21 F2 = aA1 + (1 - a)(F1 + T1) 31 28 F2 = (.2)(12) + (1 - .2)(11 + 2) 36 = 2.4 + 10.4 = 12.8 units Exponential Smoothing with Trend Adjustment Example Month(t) 1 2 3 4 5 6 7 8 9 10 Forecast Including Trend, FITt 13.00 Actual Smoothed Smoothed Demand (At) Forecast, Ft Trend, Tt 12 11 2 17 12.80 20 19 Step 2: Trend for Month 2 24 21 T2 = b(F2 - F1) + (1 - b)T1 31 28 T2 = (.4)(12.8 - 11) + (1 - .4)(2) 36 = .72 + 1.2 = 1.92 units Exponential Smoothing with Trend Adjustment Example Month(t) 1 2 3 4 5 6 7 8 9 10 Forecast Including Trend, FITt 13.00 Actual Smoothed Smoothed Demand (At) Forecast, Ft Trend, Tt 12 11 2 17 12.80 1.92 20 19 Step 3: Calculate FIT for Month 2 24 21 FIT2 = F2 + T1 31 28 FIT2 = 12.8 + 1.92 36 = 14.72 units Exponential Smoothing with Trend Adjustment Example Month(t) 1 2 3 4 5 6 7 8 9 10 Actual Demand (At) 12 17 20 19 24 21 31 28 36 Smoothed Forecast, Ft 11 12.80 15.18 17.82 19.91 22.51 24.11 27.14 29.28 32.48 Smoothed Trend, Tt 2 1.92 2.10 2.32 2.23 2.38 2.07 2.45 2.32 2.68 Forecast Including Trend, FITt 13.00 14.72 17.28 20.14 22.14 24.89 26.18 29.59 31.60 35.16 Exponential Smoothing with Trend Adjustment Example 35 – Actual demand (At) Product demand 30 – 25 – 20 – 15 – Forecast including trend (FITt) with a = .2 and b = .4 10 – 5 – 0 – | 1 | 2 | 3 | 4 | 5 | 6 Time (month) | 7 | 8 | 9 Trend Projections Fitting a trend line to historical data points to project into the medium to long-range Linear trends can be found using the least squares technique y^ = a + bx ^ = computed value of the variable to where y be predicted (dependent variable) a = y-axis intercept b = slope of the regression line x = the independent variable Values of Dependent Variable Least Squares Method Actual observation (y value) Deviation7 Deviation5 Deviation6 Deviation3 Deviation4 Deviation1 (error) Deviation2 Trend line, y^ = a + bx Time period Values of Dependent Variable Least Squares Method Actual observation (y value) Deviation7 Deviation5 Deviation3 Deviation6 Least squares method minimizes the sum of the Deviation squared errors (deviations) 4 Deviation1 Deviation2 Trend line, y^ = a + bx Time period Least Squares Method Equations to calculate the regression variables y^ = a + bx b= Sxy - nxy Sx2 - nx2 a = y - bx Least Squares Example Year 2001 2002 2003 2004 2005 2005 2007 Time Period (x) 1 2 3 4 5 6 7 ∑x = 28 x=4 Electrical Power Demand 74 79 80 90 105 142 122 ∑y = 692 y = 98.86 x2 xy 1 4 9 16 25 36 49 ∑x2 = 140 74 158 240 360 525 852 854 ∑xy = 3,063 3,063 - (7)(4)(98.86) ∑xy - nxy b= = = 10.54 2) 2 2 140 (7)(4 ∑x - nx a = y - bx = 98.86 - 10.54(4) = 56.70 Least Squares Example Time Period (x) Electrical Power Demand x2 xy 1999 1 74 1 2000 2 79 4 line is 80 2001The trend 3 9 2002 4 90 16 2003 105 25 y^ 5= 56.70 + 10.54x 2004 6 142 36 2005 7 122 49 Sx = 28 Sy = 692 Sx2 = 140 x=4 y = 98.86 74 158 240 360 525 852 854 Sxy = 3,063 Year 3,063 - (7)(4)(98.86) Sxy - nxy b= = = 10.54 2) 2 2 140 (7)(4 Sx - nx a = y - bx = 98.86 - 10.54(4) = 56.70 Power demand Least Squares Example 160 150 140 130 120 110 100 90 80 70 60 50 Trend line, y^ = 56.70 + 10.54x – – – – – – – – – – – – | 2001 | 2002 | 2003 | 2004 | 2005 Year | 2006 | 2007 | 2008 | 2009 Seasonal Variations In Data The multiplicative seasonal model can adjust trend data for seasonal variations in demand Seasonal Variations In Data Steps in the process: 1. Find average historical demand for each season 2. Compute the average demand over all seasons 3. Compute a seasonal index for each season 4. Estimate next year’s total demand 5. Divide this estimate of total demand by the number of seasons, then multiply it by the seasonal index for that season Seasonal Index Example Month Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Demand 2005 2006 2007 80 70 80 90 113 110 100 88 85 77 75 82 85 85 93 95 125 115 102 102 90 78 72 78 105 85 82 115 131 120 113 110 95 85 83 80 Average 2005-2007 Average Monthly 90 80 85 100 123 115 105 100 90 80 80 80 94 94 94 94 94 94 94 94 94 94 94 94 Seasonal Index Seasonal Index Example Month Demand 2005 2006 2007 Average 2005-2007 Average Monthly Jan 80 85 105 90 94 Feb 70 85 85 80 94 Mar 80 93 average 82 85 monthly demand 94 2005-2007 Seasonal90index95= 115 Apr 100 94 average monthly demand May 113 125 131 123 94 = 90/94 = .957 Jun 110 115 120 115 94 Jul 100 102 113 105 94 Aug 88 102 110 100 94 Sept 85 90 95 90 94 Oct 77 78 85 80 94 Nov 75 72 83 80 94 Dec 82 78 80 80 94 Seasonal Index 0.957 Seasonal Index Example Month Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Demand 2005 2006 2007 80 70 80 90 113 110 100 88 85 77 75 82 85 85 93 95 125 115 102 102 90 78 72 78 105 85 82 115 131 120 113 110 95 85 83 80 Average 2005-2007 Average Monthly Seasonal Index 90 80 85 100 123 115 105 100 90 80 80 80 94 94 94 94 94 94 94 94 94 94 94 94 0.957 0.851 0.904 1.064 1.309 1.223 1.117 1.064 0.957 0.851 0.851 0.851 Seasonal Index Example Month Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Demand 2005 2006 2007 Average 2005-2007 Average Monthly 80 85 105 90 94 for802008 70 85 Forecast 85 94 80 93 82 85 94 annual demand = 1,200 90Expected 95 115 100 94 113 125 131 123 94 110 115 120 1,200 115 94 Jan 113 x .957 = 96 94 100 102 105 12 88 102 110 100 94 1,200 85 90 95 Feb x90 .851 = 85 94 77 78 85 12 80 94 75 72 83 80 94 82 78 80 80 94 Seasonal Index 0.957 0.851 0.904 1.064 1.309 1.223 1.117 1.064 0.957 0.851 0.851 0.851 Seasonal Index Example 2008 Forecast 2007 Demand 2006 Demand 2005 Demand 140 – 130 – Demand 120 – 110 – 100 – 90 – 80 – 70 – | J | F | M | A | M | J | J Time | A | S | O | N | D Associative Forecasting Used when changes in one or more independent variables can be used to predict the changes in the dependent variable Most common technique is linear regression analysis We apply this technique just as we did in the time series example Associative Forecasting Forecasting an outcome based on predictor variables using the least squares technique y^ = a + bx ^ = computed value of the variable to where y be predicted (dependent variable) a = y-axis intercept b = slope of the regression line x = the independent variable though to predict the value of the dependent variable Associative Forecasting Example Local Payroll ($ billions), x 1 3 4 4.0 – 2 1 3.0 – 7 Sales Sales ($ millions), y 2.0 3.0 2.5 2.0 2.0 3.5 2.0 – 1.0 – 0 | 1 | 2 | | | | 3 4 5 6 Area payroll | 7 Associative Forecasting Example Sales, y 2.0 3.0 2.5 2.0 2.0 3.5 ∑y = 15.0 Payroll, x 1 3 4 2 1 7 ∑x = 18 x = ∑x/6 = 18/6 = 3 y = ∑y/6 = 15/6 = 2.5 x2 1 9 16 4 1 49 ∑x2 = 80 xy 2.0 9.0 10.0 4.0 2.0 24.5 ∑xy = 51.5 51.5 - (6)(3)(2.5) ∑xy - nxy b= = 80 - (6)(32) = .25 ∑x2 - nx2 a = y - bx = 2.5 - (.25)(3) = 1.75 Associative Forecasting Example If payroll next year is estimated to be $6 billion, then: Sales = 1.75 + .25(6) Sales = $3,250,000 Sales = 1.75 + .25(payroll) 4.0 – 3.25 3.0 – Sales y^ = 1.75 + .25x 2.0 – 1.0 – 0 | 1 | 2 | | | | 3 4 5 6 Area payroll | 7 Standard Error of the Estimate A forecast is just a point estimate of a future value 4.0 – 3.25 3.0 – Sales This point is actually the mean of a probability distribution 2.0 – 1.0 – 0 | 1 | 2 | | | | 3 4 5 6 Area payroll | 7 Standard Error of the Estimate Sy,x = ∑(y - yc)2 n-2 where y = y-value of each data point yc = computed value of the dependent variable, from the regression equation n = number of data points Standard Error of the Estimate Computationally, this equation is considerably easier to use Sy,x = ∑y2 - a∑y - b∑xy n-2 We use the standard error to set up prediction intervals around the point estimate Standard Error of the Estimate Sy,x = ∑y2 - a∑y - b∑xy = n-2 Sy,x = .306 39.5 - 1.75(15) - .25(51.5) 6-2 4.0 – The standard error of the estimate is $306,000 in sales Sales 3.25 3.0 – 2.0 – 1.0 – 0 | 1 | 2 | | | | 3 4 5 6 Area payroll | 7 Correlation • How strong is the linear relationship between the variables? • Correlation does not necessarily imply causality! • Coefficient of correlation, r, measures degree of association – Values range from -1 to +1 Correlation Coefficient r= nSxy - SxSy [nSx2 - (Sx)2][nSy2 - (Sy)2] y y Correlation Coefficient nSxy - SxSy r= 2 - (Sx)2][nSy2 - (Sy)2] [nSx (a) Perfect positive x (b) Positive correlation: 0<r<1 correlation: r = +1 y y (c) No correlation: r=0 x (d) Perfect negative x correlation: r = -1 x Correlation • Coefficient of Determination, r2, measures the percent of change in y predicted by the change in x – Values range from 0 to 1 – Easy to interpret For the Nodel Construction example: r = .901 r2 = .81 Multiple Regression Analysis If more than one independent variable is to be used in the model, linear regression can be extended to multiple regression to accommodate several independent variables y^ = a + b1x1 + b2x2 … Computationally, this is quite complex and generally done on the computer Multiple Regression Analysis In the Nodel example, including interest rates in the model gives the new equation: y^ = 1.80 + .30x1 - 5.0x2 An improved correlation coefficient of r = .96 means this model does a better job of predicting the change in construction sales Sales = 1.80 + .30(6) - 5.0(.12) = 3.00 Sales = $3,000,000 Monitoring and Controlling Forecasts •Tracking Measures how well the forecast is Signal predicting actual values • Ratio of running sum of forecast errors (RSFE) to mean absolute deviation (MAD) – Good tracking signal has low values – If forecasts are continually high or low, the forecast has a bias error Monitoring and Controlling Forecasts RSFE Tracking = signal MAD ∑(Actual demand in period i Forecast demand in period i) Tracking signal = (∑|Actual - Forecast|/n) Tracking Signal Signal exceeding limit Tracking signal + Upper control limit Acceptable range 0 MADs – Lower control limit Time Tracking Signal Example Qtr Actual Demand Forecast Demand Error RSFE Absolute Forecast Error 1 2 3 4 5 6 90 95 115 100 125 140 100 100 100 110 110 110 -10 -5 +15 -10 +15 +30 -10 -15 0 -10 +5 +35 10 5 15 10 15 30 Cumulative Absolute Forecast Error MAD 10 15 30 40 55 85 10.0 7.5 10.0 10.0 11.0 14.2 Tracking Signal Example Qtr 1 2 3 4 5 6 Tracking Actual Signal Forecast (RSFE/MAD) Demand Demand Error RSFE Absolute Forecast Error 90-10/10 100= -1 -10 95 -15/7.5 100= -2 -5 115 0/10 100 = 0 +15 100-10/10 110= -1 -10 125 +5/11110 = +0.5+15 140 +35/14.2 110= +2.5 +30 -10 -15 0 -10 +5 +35 10 5 15 10 15 30 Cumulative Absolute Forecast Error MAD 10 15 30 40 55 85 The variation of the tracking signal between -2.0 and +2.5 is within acceptable limits 10.0 7.5 10.0 10.0 11.0 14.2 Adaptive Forecasting It’s possible to use the computer to continually monitor forecast error and adjust the values of the a and b coefficients used in exponential smoothing to continually minimize forecast error This technique is called adaptive smoothing Focus Forecasting Developed at American Hardware Supply, focus forecasting is based on two principles: 1. Sophisticated forecasting models are not always better than simple ones 2. There is no single technique that should be used for all products or services This approach uses historical data to test multiple forecasting models for individual items The forecasting model with the lowest error is then used to forecast the next demand