How Belleaque can reshape
the Market of bottled water
in Canada
BUSN733015 : Business Culture and Craft
Kirti Khanzode
July 12, 2023
Agenda
 Purpose
 Introduction
 Why Bellaque need reshape the Market of bottled water in Canada
 Benefits
 Challenges
 Conclusions
 References
Purpose
 Show how Belleaque can Reshape the
Market of bottled water for consumer
use in Canada change a new bottle
return policy for Belleaqua’s products
 Benefits and impacts that its
implementation brings
Take from: https://www.grandviewresearch.com/industryanalysis/reusable-water-bottle-market
Introduction
 How Belleaque take care of our environment and to prepare to compete in the market
 How Bellaque can be a pioneer with the change in the return policy for new bottles
 Decisión making: The board needs to decide whether to bet on the future at the cost of
lower profits in the short term or lose the opportunity to take advantage of the
opportunity of the growing sustainable market.
Why Bellaque need reshape the
Market of bottled water in Canada,
Changing the market's
perception about the company
and sector
Why Bellaque need reshape the
Market of bottled water in Canada,
Be pioneers in the implementation of
processes and technologies that
mitigate the environmental impact of
operations
Benefits
 Increase sales by taking advantage of
the growing trend of preferring brands
committed to environmental
sustainability
 Mitigating the carbon footprint
produced by our operations
 Be a leader in sustainability in the
industry and then a leader in the market
Take from: https://blog.marketresearch.com/the-global-bottledwater-market-expert-insights-statistics
Challenges
Planification; 1
 Cost, Belleaque needs to invest $15M in
developing and launching this program
and guarantee the success that this
implementation
Launch of the
program; 7
 Reinvest the earning of this year in this
program and the company´s future
Planification
Implementation
;7
Implementation
Launch of the program
Conclusions
 Cost, Belleaque needs to invest $15M in
developing and launching this program
and guarantee the success that this
implementation
 Decrease earnings for the current year
vs the company´s future
Under license CC BY-NC-ND
References

Armstrong, G. M., Kotler, P., Triffs, V., & Eric, D. (2020). Marketing : an introduction. New Jersey: McGraw
Hill.

CleanWater.org. (2023, June 23). CleanWater.Org. Retrieved from CleanWater.Org:
https://cleanwater.org/2020/07/29/bottled-water-human-health-consequences-drinkingplastic#:~:text=The%20study%20included%20companies%20such,as%20polyethylene%20terephthalate%2
0(PET).

EY . (2023, June 23). EY.com. Retrieved from EY.Com: https://www.ey.com/en_ca/future-consumernow/can-uncertainty-be-your-best-opportunity-forgrowth?WT.mc_id=10921503&AA.tsrc=paidsearch&gad=1&gclid=CjwKCAjwhdWkBhBZEiwA1ibLmGKkAFEk
ckVcfaGtbPbF6KFE8Y9kbcen9s4jHMqBzxC-xED9-kauahoCEo0QAvD_BwE&gclsrc=aw.ds

Sciencing.com. (2023, June 23). Sciencing.com. Retrieved from Sciencing.com:
https://sciencing.com/carbon-footprint-plastic-bottle12307187.html?_ga=2.56871977.2023883527.1687549815-1233589256.1687549815