Instructor: B. S. Brennan Ph.D., MBA, B.Ed., (Please call me: Prof. or Dr. Brennan) Fall 2023
Primary email: bradsbrennan@gmail.com
Office Hours: by appointment only (online only) Book: Market Leader Pre-Intermediate: Cotton, Falvey,
Kent 출판사: Pearson Longman 2009 Time: 3:00 PM-4:30 PM
Business 1-001 Syllabus (Subject to change)
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Date
Day
Description
Assignments
08.29
TUE
Course Intro.-Course syllabus & PPT-Getting to know you
Course Syllabus
08.31
THU
Unit 1. Careers-Lecture, Practice, & Activities
PPT Unit 1
09.05
TUE
CS 1. YOUJUICE
CS #1 YOUJUICE
09.07
THU
Unit 2. Companies-Lecture, Practice, & Activities
PPT Unit 2
09.12
TUE
CS 2. Dino Conti Ice Cream-
CS #2 Dino Conti
09.14
THU
Unit 3. Selling-Lecture, Practice, & Activities
PPT Unit 3
09.19
TUE
Unit 3. Selling-Lecture & Practice CS 3. A Partnership Agreement
CS #3 A Partnership
09.21
THU
Unit 4. Great Ideas-Lecture, Practice, & Activities
PPT Unit 4
09.26
TUE
CS 4. The New Attraction
CS #4 New Attraction
09.28
THU
Chuseok Holiday-No Class
no class 
10.03
TUE
Foundation Day Holiday
no class 
10.05
THU
Unit 5. Stress-Lecture & CS 5. Davies-Miller Advertising
CS #5 Davies-Miller
10.10
TUE
Unit 6. Entertaining-Lecture, Practice, & Activities
PPT Unit 6
10.12
THU
CS #6 Organizing a Conference
CS #6 A Conference
10.17
TUE
Mid-term Exam (no class )
no class 
10.19
THU
Mid-term Exam (no class )
no class  (C #6)
10.24
TUE
Unit 7. New Biz-Lecture & Practice
PPT Unit 7
10.26
THU
CS #7 Taka Shimizu Cycles
CS #7 Taka Shimizu
10.31
TUE
Unit 8. Marketing-Lecture, Practice, & Activities
PPT Unit 8
11.02
THU
CS #8 Wincote International
CS #8 Wincote
11.07
TUE
Unit 9. Planning-Lecture, Practice, & Activities
PPT Unit 9
11.09
THU
CS #9 EU Press & Media Corp.
CS #9 EU Press
11.14
TUE
Unit 10. Managing People-Lecture, Practice, & Activities
PPT Unit 10
11.16
THU
CS #10 Ashley Cooper Search Agency
CS #10 Ashley Cooper
11.21
TUE
Unit 11. Conflict-Lecture, Practice, & Activities
11.23
THU
CS #11 Herman & Corrie
11.28
TUE
Unit 12. Products-Lecture, Practice, & Activities
PPT Unit 11
CS #11 Herman &
Corrie
PPT Unit 12
11.30
THU
CS #12 George Marshal Awards (no writing assignment…)
CS #12 George Marshal
12.05
TUE
Makeup Days “Unit 5 Practice”
Optional Attendance
12.07
THU
Makeup Days (TBD)
Optional Attendance
12.12
TUE
Makeup Days (TBD)
Optional Attendance
12.14
THU
Final Exam Week (no class )
no class  (CS #12)
Due
Date
N/A
09.07
09.14
09.21
09.28
10.10
10.17
N/A
10.31
11.07
11.14
11.21
11.28
12.05
N/A
N/A
POLICIES
1. Grading Policy
The grading is a relative grading system as per the School of Business grading policy. A class
ranking will be made with the top 35% receiving A+/A, the next 40% B+/B, and the last 25% C+
to F. If an absolute grade system is in effect, then it will be approximately 45%/45%/10% instead
of the above percentages. Grades are given based on a class ranking out of a possible 1000
points.
1. Assignments
a. Twelve (12) Case studies [Peer Evals. (50) + writing (25) 75 pts. total]
b. Mid-term Exam (Case Study #6- for administrative purposes)
c. Final Exam (Case Study #12- for administrative purposes)
d. Participation
i. Online homework/tasks/etc. assignments (TBD-50 points)
ii. Answering questions well in class (TBD-10 points each time)
iii. Volunteering to read in class (TBD-10 points each time)
iv. Being a team captain (TBD-10 points each time)
v. Fill out the Final Course Evaluation (TBD-10 points)
vi. Fill out research survey(s) (TBD- if applicable-10 points each)
vii. Attendance (Each absence is minus 10 points.)
900 points
0 points
0 points
100 points
TOTAL POINTS 1000
__________________________________________________________________
2. Case Studies
a. The 12 case studies are “peer evaluated” & include a writing assignment.
b. The peer evaluation portion will be worth 50 points and the writing portion 25 points.
c. The objective of the Case Study writing assignment is to complete the writing assignment
task with the correct format while logically, supporting arguments/statements while
giving many details. Please pay close attention to appropriate writing length, grammar,
punctuation, and spelling. Not following the format exactly will reduce your score.
d. Late CSs will result in a maximum of 50 points. If absent from class, complete the writing
assignment portion of the CS and turn it in on time to receive 40 points (unexcused) or
65 points (excused).
e. Students who do not try to participate (do not speak in English) during the online class,
should be reported to Dr. B. by the TC (email or personal Kakao message me).
f. If you do not accept the peer grading system, please do not register for my class…
3. Mid-term & Final Exam
a. The Mid-term and Final Exams will be (CS #6) and the Final Exam will be (CS #12). These
case studies are the same value as the other 10 case studies (75 points each). Therefore,
the Midterm and Final are just for entering into the Inha portal (blackboard) as per Inha
policy.
4. Final Project & Presentation
a. There will be no Final Project or Presentation this semester.
5. Participation
a. Participation is REQUIRED for this class. Please see Section 1: Assignments (Part d).
6. Attendance
a. Five (5) or more absences will result in an F grade unless approved by the Professor.
b. If a student does not participate actively, or does not speak, then the student may be
considered absent.
c. Ten (10) participation points will be deducted for every absence.
d. In the case of missing class due to being hired by a company:
i. Inha CBA Office approval is required first, plus two signed required forms by CBA.
ii. A maximum of a C+ can be awarded.
7. Course Objectives
a. To create a fun, exciting, and comfortable classroom learning atmosphere for students so
that they can feel confident to speak English in every class.
b. Teaching style will be a contribution, learning goal, and assessment method.
c. To increase cooperation and understanding and build social networks between class
members through four groups during the semester.
d. To increase students’ Business English knowledge, and communication skills and prepare
students for the real-world business environment, challenges, and company life.
i. This course is an interactive multimedia course for business students,
incorporating discussions, listening/reading, language work, business skills, case
studies and cross-cultural business understanding in American business English.
ii. This class is a business class taught 100% in English. This course will focus on
business case studies and focused on real business situations.
8. Office Hours
a. During the summer/winter semesters there are no set office hours. If you wish to ask me
a question or speak with me, please email me. You can also send me a message in our
Kakao group chat if it is not of a private nature. Please be sure to email me at
bradsbrennan@gmail.com and not email me at my Inha email account
(bbrennan@inha.ac.kr) since I rarely check that email account.
9. Other
a. Mid-term exams, final exams, final projects, presentations, and participation scores are
graded subjectively by Prof. Brennan. “Subjective grading” means it is Prof. Brennan’s
opinion, so there are no grade negotiations and grades are final.
b. Semester grades are FINAL unless there is a mistake with grade book input.
c. Prof. Brennan will not change your final grade unless there is an error on a score, so do
not ask for your grade to be raised.
d. Prof. Brennan reserves the right to lower your grade if you ask for a higher grade and it is
not related to an error in inputting grades or a missing score, etc.
e. SAVE ALL RETURNED GRADED PAPERS (this is your proof of your score).
f. Prof. Brennan’s primary goals for his students in this class are:
i. Having fun!
ii. Making new friends!
iii. Becoming more proficient, knowledgeable, and confident speaking in English!