MEDIA
SUMMARY
REPORT
YADIRA CABRERA
MEDIA PITCH 2022
DRAPER JAMES x The Wall Street
Journal
ABOUT
AUDIENCE
FASHION
FEATURE
The Wall Street Journal was founded in July
1889 and since then has covered stories from
the births and deaths of companies to
revolutionary social movements, entertainment,
the rise of consumer economies in the US, and
many more. The WSJ is the world's leading
business publication.
The WSJ reaches a global audience of 67.5 million
uniques per month. Their readers vary from
seeking news to information critical to their
businesses and personal lives. They have
reached a national print audience of 4.3 million
and it is the best way for marketers to reach the
world’s business leaders, active investors, and
affluent consumers
The WSJ provides features and news on the latest
designers, couture houses, fashion shows, and
luxury trends and styles. Articles in the fashion
section are covered from fashion collaborations to
trends and styles that are making a comeback.
Hi Elisa,
I am reaching out about a feature to consider on a Southern-style
fashion brand, Draper James. Founded by Reese Witherspoon, one of
America’s sweethearts, Draper James aims to promote American style,
steeped in Southern charm, that is feminine and pretty. The goal is to
expand contemporary, yet timeless Southern style to women’s
wardrobes, no matter where they reside. The brand builds on Reese’s
Southern heritage, specifically, her grandparents who still remain
significant influences in her life.
Unlike many other founders of clothing brands, Reese Witherspoon
focuses on the gracious Southern living she gained from her
grandparents, Dorothea Draper and William James Witherspoon, which
is where the name Draper James originates. She learned to take pride in
her home, find grace, and how to dress and act like a lady. The creation
of Draper James is to commemorate Reese’s recapture and celebration of
her grandparents and the South. Early this year, Reese debuted a new
spring collection at Kohl’s, Draper James RSVP, emphasizing a modernday Bridgerton aesthetic. The brand offers a bundle of promotions such
as their welcome offer that allows you to enjoy $10 off your next
purchase of $100+, their holiday event where buyers can receive 30% off
sitewide and in stores, and free shipping for orders over $100 on orders
shipped within the United States.
This feature would focus on Reese’s story behind Draper James and its
goal to bring the South to women’s closets. Draper James celebrates all
women of all sizes. It expresses the concept of grace and its slogan, look
good, feel good, do good.
If you would like further information on Reese’s story and Draper
James, I would be happy to provide a one-on-one interview with Reese. I
look forward to hearing your thoughts on featuring Draper James.
Best Regards,
Yadira Cabrera
Hi Draper James Team,
There has been an interest to do a feature piece on Reese Witherspoons’
story on Draper James in The Wall Street Journal from deputy editor
Elisa Lipsky-Karasz. Elisa has been covering stories in The Wall Street
Journal within the fashion sector of the paper for the last 11 years.
This feature will highlight Reese’s inspirational story on how she began
Draper James and what led her to start the brand. It will go into detail on
what Draper James has to offer the world of fashion for women
everywhere and any upcoming collaborations and news that the brand is
working on. The feature will appear in the magazine’s fashion section
under its style sector as an upcoming clothing brand that is paving the
way for Southern style all over the US. The Wall Street Journal values all
forms of industries that are making an impact in their sector and greatly
influences society much as Reese does.
Participation in this issue will include an interview between Elisa and
Reese regarding her story and what Draper James has become. The
narrative should highlight the brand's impact on the fashion world and
its growth in the industry. As well as highlighting Reese’s continuing
efforts to expand the brand’s market and how it is a perfect fit for The
Wall Street Journal fashion section.
Please let me know your thoughts on this and if you have any questions.
Best,
Yadira Cabrera