CASE STUDY & GENERALISATION Rameeya, Yen, Badzly CASE STUDIES STRENGTHS OF USING CASE STUDY TO INVESTIGATE Schizophrenia Can investigate unique individuals with great depth - Various Symptoms Produce rich, in-depth data on schizophrenia "Explore the Causes" Long time frame- allows for follow-ups and monitoring of progress for treatment WEAKNESSES OF USING CASE STUDY TO INVESTIGATE Researcher bias SCHIZOPHRENIA SCHIZOPHRENIA Researcher personal beliefs, subjective Develop relationship - patient Influence interpretations Low in population validity Only 1 patient, eg. Conrad- right drug Schizophrenia symptoms - unique Cannot generalise findings of treatment to everyone Raise ethical issues Informed consent not given before giving drug/ ECT Privacy- asking sensitive question, discomfort Confidentiality- personal info (name, address, hp no.) GENERALISATIONS FROM FINDING LOW ECOLOGICAL VALDITY Use of Virtual Reality does not resemble real life settings people don’t go through VR on a daily basis people asses other‘s action based on real life situations or encounter LOW POPULATION VALDITY Small sample size only 24 individuals (12 males, 12 females) were taken as samples Ethnocentric recruited within University College London might have higher intelligence white/London residents/UK locals non generalisable to other culture/individuals with differing IQs students and staff as samples external factors affected their response THANK YOU