Uploaded by Ivan Ivan

Book Notes

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The Millionaire Fastlane:
● If you want to keep getting what you're getting, keep doing what you're doing.
● In essence you have to unlearn what you have learned about wealth.
● Get rich slow is get rich old.
● Some people die before having their end meet…
● Changing your whole environment and moving to different city or even a country is
almost always a good idea.
● Think of business idea and learn everything that can help you build it.
● Fame or physical talent isn't a requirement for wealth.
● Fast wealth is created exponentially.
● Change can happen in a instant.
● Wealth is a process not an event.
● Your focus shouldn't be on the goal (destination) but on the processes and habits
(roadtrip).
● There are 4 ingridients that make up the winning formula:
1. Your roadmap (Sidewalk, slowlane, and fastlane),
2. Your vehicle (You, your focus, your helath, your knowledge, your mindset , and
your energy),
3. Your roads (you can be plumber, ceo, salesman or you can be real estate
investor, brick and mortar store owner, internet marketer),
4. Your speed (speed is execution and your ability to go from idea to
implementation).
● If a roadtrip to wealth is easy wouldn't everybody be wealthy? Expect price to be
paid.
● By gifting someone their desires you effectivly handicap them from their personal
growth they would need to attain to achieve those desires themselves.
● Wealth is a formula not an ingridient.
● If you don't know where you're going any road will get you there.
● If you want to change your life, change your choices. To change your choices you
must change your belief system. Your belief system is defined by your roadmap.
● To force change, change must come from your beliefs, and your roadmap outlines
those beliefs.
● Following certain roadmap brings certain results, achiving different outcome then
what’s predetermined for your roadmap is highly improbable. This means if you do
everything right there’s no chance you don’t achieve success.
● Sidewalker lives in constant state of “one something to disaster”, they can have
large income but they never achieve wealth. I have plenty of those examples in my
life: Vlada (Psiho), Branko Cindric, Ivo, Tata…
● A Sidewalker’s financial destination doesn’t exist. The plan is to have no plan. Surplus
money is immediately spent on the next great gadget, the next trip, the next newer car,
or the next fashionable styles (Andreas is a great example for buying an F30 for €15K
with credit).
● Sidewalk is all about instant gratification, and short term.
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Financial discipline is blind to income. That's why you can have sidewalkers who earn
€500K per month.
First class ticket to the sidewalk is having NO financial plan.
Wealth is the ability to fully experience life.
Wealth (hapiness) is combination of family (friends), health (fitness), and freedom of
choice.
If you can pay cash and if future roadbumps affect you at all then you can buy it.
Lifestyle survitude is when you lock yourself by buying something you can't afford
and it's sidewalkers trait.
Anything descructive to freadom is destrucitive to wealth.
Money properly used can buy freedom and freedom is one third of hapiness.
The harder you work the more luck you have.
Some people want to look rich (financing most expensive car they can buy and
living in home that’s worth half of that same car) and other want to be rich.
You’re conditioned to accept normal based on society’s already corrupted definition
of wealth, and because of it, normal itself is corrupted. Normal ismodern-day
slavery.
If you’re held hostage to your lifestyle (for example owning old 320i instead of a fiat
punto 1.2), you aren't wealthy, because you lack freedom.
Like wealth, luck is created by process, not by event.
If you find yourself playing the odds of “big hits,” you are event-driven, not processdriven. This mindset is conducive to the Sidewalk, not the Fastlane.
The Law of Victims says you can’t be a victim if you don’t relinquish power to
someone capable of making you a victim.
Ask not what your country can do for you, but what you can do for your country.
Taking responsibility is the first step to taking the driver’s seat of your life.
Accountability is the final. Responsibility is admitting it’s your fault, accountability is
taking action to prevent the same mistake from happening again.
People would do better if they knew better.
Get rich quick is possible but get rich easy is not, don't mix the two.
Egypt pyramid brothers story.
The risk of fastlane isn't any higher than the risk of slowlaner. But the rewards are far
greater.
Fastlane is based on controlable unlimited leverage.
Become producer first, and consumer second.
Wealth = Profit + Asset Value!
When you suceed as a producer you can consume anything you want.
Some businesses are just a jobs.
Fastlane business is not bounded by time.
Only those who will risk going too far can possibly find out how far can one go.
Asset value is simply the worth of any property you own that has marketplace value.
Asset Value = (Net Profit) × (Industry Multiplier).
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The five fastlane business seedlings are: #1 Rental Systems (Real estate, leases,
royalty payments, and licensing), #2 Computer/Software Systems (Applications,
games, apps, websites, courses, youtube channels…), #3 Content Systems (Offline
and online), #4 Distribution Systems (Distribution is a means to move product to the
masses), #5 Human Resource Systems (they can either add or subtract from
passivity, they are most epenssive and hardest to implement in your business).
To divorce yourself from the Slowlane’s transactional relationship of “time for
money,” you need to become a producer, specifically, a business owner.
If you have a passive income that exceeds all your needs and lifestyle expenses
including taxes, you’re retired. This can happen at any age.
Fastlaners think globally, not locally.
A mere 5% interest on $10 million dollars is $40,000 a month in passive income.
Fastlaners (the rich) don’t use compound interest or the markets to get wealthy but
to create income and preserve liquidity.
Fastlaners eventually become net lenders.
Study mathematics (facts of universe that are proven and documented to work no
matter what) instead of mythical madeup logic (law of attraction that’s unproven and
not documented because it doesn’t work).
The Law of Effection states that the more lives you affect in an entity you control, in
scale and/or magnitude, the richer you will become (affect millions and you’ll make
millions).
The amount of money you have (or don’t have) is a direct reflection on the amount of
value you have provided (or not provided).
NET PROFIT = Units Sold (Scale) × Unit Profit (Magnitude).
Scale creates millionaires. Magnitude creates millionaires. Scale and magnitude
creates billionaires.
Events and circumstances have their origin in ourselves. They spring from seeds
which we have sown.
The best business structures for fast lane business are: #1 C corporation (if you
don’t plan on distributing profits and are focused on building “asset value” over “net
profit,” C corporations do the job), #2 S corporation (An S corporation is like a C
corporation except that it isn’t taxed as a separate entity), #3 The limited liability
corp LLC (An LLC operates just a like a corporation with the benefits of a
partnership or a sole proprietorship. LLC profit passes through to its owners, called
members, and is reflected on their personal income tax. LLCs are also considered
“pass-through” entities because profit passes directly to the owners).
“Pay yourself first” is fundamentally impossible in a job.
To own your vehicle (you), start a corporation that formally divorces you from the act
of business. Your corporation is the body of your surrogate.
Your life is the sum result of all the choices you make, both consciously and
unconsciously. If you can control the process of choosing, you can take control of
all aspects of your life. You can find the freedom that comes from being in charge of
yourself.
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Poor choices are the leading cause of poorness.
Your steering wheel (choice) is the most powerful control you have in your life.
Treasonous choices are actions that do irreparable harm to your life, your dreams,
and your goals. The consequences of treasonous choices throw life onto unintended
detours and hazardous roads that are difficult to escape and often times,
permanent.
Our choices have consequences that transcend decades. This transcendence is
horsepower. Every day my discomfort reminds me of that fateful day when I chose
poorly. And today, I’m still paying the mortgage of that choice, a mortgage that
never amortizes.
The younger you are the more impact your choices have on your life, 1 degree shift
in asteroid million miles away will save earth but the close asteroid is to earth the
more power and degrees you need to strip it from collision with earth.
Regardless of age, reflect on your life and analyze the forks in the road and where
those forks have taken you. The forks are choices, both large and small, and each
shares the common thread of having the magnificent power to take you somewhere
different. Whatever you decide today impacts tomorrow, weeks, months, years,
decades, and yes, generations.
If you’re younger than 30, your choices are at peak horsepower because they are
growing the thick branches of your choice tree. Time to put the pedal to the metal!
The leading cause of poorness is poor choices.
The steering wheel of your life is your choices.
You are exactly where you chose to be.
Success is hundreds of choices that form process. Process forms lifestyle.
Over time, horsepower erodes as the consequences of old choices are thick and
hard to bend.
What language do you use in your mind? “I never … I can’t . . . If only . . .” Or do you
choose better words? “It’s possible . . . I’ll overcome . . . I will . . . I can.”
As your journey progresses, respect yourself and ask, is this a good choice of
perception? A good choice of action? Is this going to be treasonous to my dreams
and cloud my windshield to a better life? Have I chosen to be a victim or a victor?
Have I chosen to surrender or accept the challenge?
Worst case consequence analysis (WCCA): 1) What is the worst-case consequence
of this choice? 2) What is the probability of this outcome? 3) Is this an acceptable
risk?
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The weighted average decision matrix (WADM):
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When I reflect on my own failures, I let them serve me to effect future change. It’s a
part of the responsibility/accountability process. What did I learn? What can I
change in the future? What should I forget?
Your choices of action manifest from your choices of perception
What you choose to perceive, or not perceive, will manifest itself to a choice of
action, or inaction.
The universe has no memory, only you do.
Your past can be accelerative or treasonous. You choose the classification.
” The more uncanny and exceptional you strive to be, the more you need to fight
through social indoctrination. Extraordinary wealth will require you to have
extraordinary beliefs.
People are like roads—they can either bring opportunity or distress into your life.
Success follows those who break the headwind (people/enviroment with limiting
beliefs and actions) and put it at their back.
The worst headwind can be the person who sits in the passenger seat of your
vehicle. They sit and lecture you on your dumb ideas and remind you of your
failures. Or they don’t say anything and just distract you: They fiddle with the radio,
adjust the climate control, roll the windows up and down, and hum old Duran Duran
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tunes. Or they play the role of a back seat driver: “Charles! Charles! Do this! Do that!
Turn there! No, dummy!” What possibly can be so
The natural gravity of society is not to be exceptional, but average.
The people in your life are like your comrades in a battle platoon. They can save
you, help you, or destroy you.
Good relationships are accelerative to your process, while bad relationships are
treasonous.
The greasy chicken truth: Value your time poorly and you will be poor.
Show me someone who spends hours online playing Mafia Wars or Farmville, and
I’ll show you someone who probably isn’t very successful. When life sucks, escapes
are sought.
Your Lifespan = Free Time + Indentured Time.
“Free time” is yours to spend as you please: TV, a jog in the park, video games,
sleeping, eating, vacation. If you’re like most, your free time is lumped on evenings
and weekends, where time is not exchanged for money.
Indentured time is actual work and the work you must do for the work. Morning
rituals, traffic, compiling reports at home, solitary “recharges”—whatever time spent
earning a buck is indentured time.
Money buys free time and eliminates indentured time.
The leading cause of indentured time is parasitic debt.
Parasitic debt is a gluttonous pig that gorges on free time and shits it out as
indentured time. Any debt that forces you to work is expensed from free time and
shifts it to indentured time. Debt needs a constant drip of blood, and that blood
comes from your gas tank of life: time. And since time is fixed, an increase in
indentured time comes from only one source: your free time.
The next time you buy some fancy gadget on credit, know exactly what you are
buying. You’re buying parasitic debt that eats free time and excretes it into
indentured time.
How much free time is this going to cost me? Everything we buy has not one cost,
but two:
1) The actual dollar cost
2) The free time transformed into indentured time.
The ultimate wealth is having the free time to live how you want to live. The Fastlane
is about being both lifestyle rich as well as time rich.
Fastlaners are frugal with time, while Slowlaners are frugal with money.
Fastlaners regard time as the king of all assets.
Time is deathly scarce, while money is richly abundant.
Parasitic debt has to be stopped at the source: instant gratification.
In the slowlane education is used to elevate intrinsic value, and in the fastlane it is
used to facilitate and grow business systems. Training seminars/books…
In today's world there's absolutely no excuse for not knowing how.
Change your oil (refresh knowledge and learn new things) frequently or you will stall
(be outdated or clueless).
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The acquisition and application of knowledge will make you rich.
I can’t stress enough that the more knowledge you consume, the more torque you
create on the Fastlane road trip.
There's infinite knowledge around ,and it's free or very cheap at most.
You can become an expert in any discipline not requiring physical skill.
You can learn in between other things.
Some choose short-term mediocre comfort over long-term meteoric comfort.
Be committed rather than interested.
Intelligent risk have limited downside while their upside is unlimited, and moronic
risks have unlimited downside while having little to no upside.
Interest is first gear. Commitment is the Redline.
Hard work and commitment separates the winners from the losers.
To live unlike everyone else, you have to do what everyone else won’t.
Arm your expectations to hard work, sacrifice, and other bumps in the road. These
are the landmines where the weak are removed from the road and sent back to the
land of “most people.”
Failure is natural to success. Expect it and learn from it.
One home run could set you financially secure for your life, perhaps generations.
There is never perfect timing and waiting for “someday” just wastes time.
The Law of Effection says to make millions you must impact millions.
Five Fastlane Commandments are as follows: #1 The Commandment of Need, #2
The Commandment of Entry, #3 The Commandment of Control, #4 The
Commandment of Scale, #5 The Commandment of Time.
Not all businesses are the right road. Few roads move at, through, or near the Law
of Effection.
When you build a business on a flawed foundation, it will fail. Sand foundations
crumble houses.
Consumers are selfish. They demand to know is “what’s in it for me!” To succeed as
a producer, surrender your own selfishness and address the selfishness of others.
To Attract Money Is to Forget About Money!
The amount of money in your life is merely a reflection to the amount of value you
have given to others.
Make 1 million people achieve any of the following:1) Make them feel better. 2) Help
them solve a problem. 3) Educate them. 4) Make them look better (health, nutrition,
clothing, makeup). 5) Give them security (housing, safety, health). 6) Raise a positive
emotion (love, happiness, laughter, self-confidence). 7) Satisfy appetites, from basic
(food) to the risqué (sexual). 8) Make things easier. 9) Enhance their dreams and give
hope.
So the next time you’re trolling the Web looking to make money, sit back and ask
yourself, “What do I have to offer the world?” Offer the world value, and money
becomes magnetized to you!
Mine "WHYS" are: I want to buy my dad newish Mercedes Benz S-Class LWB with
all packages, I want a Dodge Challenger Hellcat, I want to be free to do whatever I
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want 80% of the year, I want to help my family to live good lives without having to
think about money, I want to develop my table tennis skills and the whole club with
me…
Businesses that solve needs win. Needs can be pain points, service gaps, unsolved
problems, emotionall discontent…
90% of businesses fail beacuse they are based on selfish internal needs rather than
external market needs.
People vote for your business with money.
Chase money and it will elude you (just like a cat). However, if you ignore money and
focus on what attracts money, you will draw it to yourself.
Do what you love sets the stage for cowardness and laugable margins.
When you are financially free then you can do what you love for free and even suck
at it.
Slowlaners trade 5 days of hate for 2 days of love.
Doing what you love for money can endanger your love for it.
I'mPassion for an end goal, a why drives fastlane success.
Having a passionate why can turn your work into joy.
Crowded, jammed roads move slowly, if at all.
Commandment of entry states that as an entry barrier to any business, road falls, or
lessen the effectiveness of that road declines while competitiveness in that field
subsequently strengthens.
Higher entry barriers equate to stronger, more powerful roads with less competition
and less need for exceptionality.
However if you are exceptional at the chosen field/industry then easy entry and
crowdedness is not a liability but an asset.
Is entry in your business an event or a process?
When everyone is doing it, you should do the opposite (market collapse, corona
stock dip, crowded highway in the daylight…).
If you live unlike everyone, you can't be like everyone. Don't confuse that with
exceptionality, you have to lead the pack and have everyone follow.
If what everybody is doing worked then everybody would be wealthy.
Good money is around €20K/month, big money is around €200k/month, and legendary
money is over €1M/month.
To hit big or legendary money you need to control your systems and every aspect of
those systems.
Be a driver not a hitchhiker (control must remain in your hands).
Hitchhikers aren’t pioneers; they don’t create or innovate. They sell, operate, and
manage.
Hitchhikers relinquish control of their business to a Fastlaner.
There is a difference between “good” money and “big” money. Hitchhikers can
make good money while Fastlaners make big money. Sometimes legendary money.
Make the world your habitat of play in an organization you control.
In business, to be a success you only have to be right once. ~ Mark Cuban
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There are six business habitats: Local/community (Pool), County/City (Pond),
Statewide (Lagoon), Regional (Lake), National (Sea), Worldwide (Ocean).
The greater the habitat, the greater potential speed, or leverage of your fastlane.
Your total pool of customers determines your habitat. The larger the habitat, the
greater the potential for wealth.
A business can be a singles or a home-run-based business. Its strength is
determined by scale, which is derived by habitat.
The Fastlane wealth equation is disarmed when you violate the Commandment of
Scale.
Scale is achieved in reach (units sold) and/or magnitude (unit profit).
I am long on ideas, but short on time. I expect to live only about a hundred years. ~
Thomas Edison
The Commandment of Time requires that your business detach from your time.
Owning a business doesn’t guarantee wealth or detachment from time.
You can’t sprout flowers from arid soil.
A business attached to your time is a job.
A business that earns income exclusive of your time satisfies the Commandment of
Time.
To satisfy the Commandment of Time, start with a business that uses a
moneysystem seedling, or introduce one.
The three fastlane interstates: Internet, Innovation, and Intentional Iteration.
Potent Fastlane #1: Internet business models fall into 7 different categories:
1. Subscription based. Offer users access to data, information, or software, and
charge a monthly fee. Data can be leads, sales information, a proprietary
database, or good oldfashioned pornography (for example Hyros, I-AG
Media, Adobe, Adonis Academy, Netflix, Pornhub, Amazon Prime,
Battlepasses in games…).
2. Content Based. These are portals, news, youtube channels (kinda). It’s one
of the most difficult models to succeed at, highly depends on high traffic,
they tend to engage in affiliate marketing which is hitchikers activity.
3. Lead Generation. Lead generation services often provide a service to
consumers while simultaneously aggregating a non-homogeneous industry.
This is what he did for the limousine industry. Lead generation solves two
needs: 1) The consumer’s desire to save time and money and 2) The
business owner’s need to find new customers inexpensively. It works better
in industries with small to medium size businesses.
4. Social Networks. Social networks are spin-offs of content systems. Instead
of pooling content for eyeballs, people are pulled into groups, or tribes. This
if Facebook, Instagram, Linked In, Forums.
5. Brokerage Systems. Brokers bring buyers and sellers together and facilitate
transactions. They are market-makers for a particular industry and earn
money typically on each transaction. Examples of known brokers are PayPal,
Visa, CarWow, and Booking.com.
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6. Advertising. Similar to brokerages, advertisers merge buyers and sellers
together and accept advertising fees in lieu of transaction fees. For example,
I owned a Web site that listed limousines for sale. The site accepted
advertising fees for each limousine placed for sale. I introduced buyers and
sellers. Some services leverage both brokerage and advertising together,
such as eBay. Search engines like Google and Yahoo operate both
advertising and brokerage models.
7. E-commerce is the act of selling goods, services, and information over the
Internet. Amazon.com, Aliexpress, Alibaba, Ebay are examples of large-scale
e-commerce 246the millionaire fastlane providers. However, many small
local stores have expanded and created scale with the e-commerce model.
In my backyard, I have 24 solar lights that I bought online from a small
retailer in Minnesota that operates an e-commerce store. Just years ago, that
store was local with no scale—now with an e-commerce presence, they are
worldwide and are selling products to retired farts in Phoenix. E-commerce
also can be information. E-books are the most popular form of information
distribution on the Internet. When I sell my book in e-book form on the
Internet, I’m engaged in e-commerce. I can sell books out of my trunk by
sitting in the parking lot at Arizona State University, or I can set up a Web site
and sell books to folks in Europe.
Potent Fastlane #2: Innovation.
○ It is the good old-fashioned way to get rich: Invent a product, service, or
piece of information, manufacture it, and then distribute it. Innovation covers
any act of creation followed by distribution. Let me repeat that: Innovation
involves two acts: 1) Manufacture and 2) Distribution
○ The core activity of inventors is just taking something and improving or
modifying it. Take something old and stale and make it better.
○ Innovation is a dual challenged process: manufacture and distribution.
Inventing a product that solves a need is half the battle; the other half is
getting your invention into the hands of millions, which involves a variety of
distribution channels: infomercial (sell via mass media), retail (sell to
distributors and wholesalers), and direct marketing (sell via print media,
postal mail, Internet).
○ Writing a book is not a business; selling the book is.
Potent Fastlane #3: Intentional Iteration.
○ Iteration is: “the means or act of repeating a process, usually with the aim of
approaching a desired goal or target or result.”
○ A singles-based business is scaled to a home-run business by intentional
iteration. With iteration, scale is conquered.
○ These are franchises (McDonalds), retail stores (Mlinar, Vacom, Wallmart),
and rental homes.
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