Str STRENGTHS Very competitive with being able to sell items worldwide from a vast number of sellers. Marketing campaign is always rolled out at the right time. Convenience of returns and delivery with just a few simple steps. Not being able to deliver groceries and other food items to someone’s door in less than a day in certain periods of time. WEAKNESSES OPPORTUNITIES New areas constantly being added for deliveries. More opportunities for more warehouses in various areas that now make same day delivery possible. More trucks/employees are on the roadway to make deliveries seamless. Constant in-flux of new hires and employees quitting. Current outrage with payment and treatment of warehouse employees. Employees at times delivering to the wrong address. Tracking information could be better. Less employees during seasonal times. THREATS Certain sellers not selling great product, thus more returns and more of a chance of people not utilizing Amazon. Fluctuations in prices of certain supplies may occur. Not enough employees for the amount of work load. More companies now taking an approach to online only shopping.