BI for AI: Brand Innovation in the age of
Artificial Intelligence
HUL LIME 2023
List top 5 consumer pain points
Category Name: State the Category Selected
Summary of Consumer immersions (30 words)
How many people did you speak with and what was their
demographic split.
Product Ideas
Consumer Pain Point 1
Product Idea 1:
Product Idea 2:
Consumer Pain Point 2
Product Idea 3:
Consumer Pain Point 3
Consumer Pain Point 4
Consumer Pain Point 5
Product Idea 4:
► Product Idea 5:
Product Idea 6:
Product Idea 7:
LIME.
SEASON
~xv
Shortlist product ideas on this chart, be
Tell us why you two product ideas are you
choosing with clear reasoning.
Reasoning For Product Idea 1 (30 words)
Size of Prize
Use data and insights here to reason well.
Reasoning For Product IdeafTO words)
Use data and insights here to reason well.
Brand right to win
Detailing Product Ideas
Attributes
Product Description
Product Idea 1
Benefits
Attributes
Product Description
Product Idea 1
Benefits
a
LIMM
SEASON
~xv
Create Visualisations For Your Top Product Idea
Give product title - upto 20 words
Summarise your product idea in a consumer friendly manner.
Product Price:
Insert Product Image
State 3 Product Attributes / Benefits (20 words each)
Do make sure to highlight consumer pain points, state what the product solves aka the promise and
why consumers should believe the brand will fulfill the promise.
41 —M
L.I.MJS.
SEASON
'Xv