Corporate Social Responsibility
Arab Academy for Science, Technology and Maritime Transport
The Graduate School of Business
Master of Business Administration
Managerial Accounting
DR. Karim El Faham
MANAGERIAL ACCOUNTING PROJECT for Corporate
Social Responsibility
By Group 6
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Bassel Mohab Ali
Seif Eldin Hossam EL Mously
Shadi Nabil Abd Elhamed
Mohamed Sayed Mohamed
Ossama Mohamed Rabie
Table of content Content
1. Abstract
2. Introduction
2.1 Definition & Concept
2.2 History of Corporate Social Responsibility (CSR)
2.3 Importance of Corporate Social Responsibility (CSR)
3. Impact of Corporate Social Responsibility on selected
variables
3.1 Impact of (CSR) on Brand Image
3.2 Impact of (CSR) on Organization Reputation
3.3 Impact of (CSR) on financial performance
4. Implementation of Corporate Social Responsibility
4.1 Commercial International Bank (CIB)
4.2 Arab Academy for Science Technology
4.3 Etisalat by e&
5. CSR Risks & Limitations
6. Conclusion
7. Referances
2.0 Introduction
2.1 Definition & Concept
• Carroll's Definition of CSR (1979)
➢ CSR is the obligation of organizations to act in ways that serve both
their own interests and the interests of society at large.
• Stakeholder Theory (Freeman,1984)
➢ Stakeholder theory expands the understanding of CSR beyond
shareholder interests.
➢ Businesses should consider the interests and welfare of diverse
stakeholders, including employees, customers, communities, and the
environment.
• The Triple Bottom Line (Elkington,1997)
➢ Approach emphasizes that a company's success should be measured
not only by financial performance (profits) but also by its impact on
people (social) and the planet (environment).
2.2 History of Corporate Social Responsibility (CSR)
The history of Corporate Social Responsibility (CSR) can be traced back to the early 20th century
In the early 1900s, the primary focus of businesses was on maximizing profits, However, the concept
of CSR began to gain traction in the 1950s and 1960s when scholars like Howard R. Bowen started
highlighting the importance of businesses taking responsibility for their societal impacts (Bowen,
1953). This marked a significant shift in perspective, prompting a more conscious awareness of the
role and responsibilities of corporations beyond their financial obligations. The 1970s witnessed
further advancements in the understanding of CSR.
Throughout the following decades, societal expectations and environmental concerns continued to
shape the evolution of CSR. Companies began recognizing the importance of environmental
sustainability, ethical business practices, and stakeholder engagement.
2.3 Importance of Corporate Social Responsibility (CSR)
• CSR Drive sustainable success and positive societal impact.
•
CSR enhances a company's reputation and brand image
• By integrating CSR into their operations, companies can build trust, loyalty,
and long-term relationships with their target audience .
• (CSR) plays a vital role in influencing financial performance. Numerous
studies have highlighted the positive impact of CSR on companies'
financial outcomes.
• Engaging in CSR initiatives also contributes to risk management, cost
reduction through sustainable practices, and improved employee
productivity and retention.
•
CSR-driven companies often experience increased competitiveness in the
market and better long-term financial sustainability.
3 Impact of Corporate Social Responsibility on selected variables
3.1 Impact of (CSR) on Brand Image
By implementing CSR initiatives, organizations can positively
impact their brand image, leading to enhanced reputation,
Customer Loyalty, Public Relations and stakeholder engagement.
These benefits contribute to the overall success and sustainability
of the brand in the long run.
3.2 Impact of (CSR) on Organization Reputation
By implementing CSR initiatives, organizations can positively
impact their reputation, leading to increased trust, stakeholder
engagement, competitive advantage, and crisis resilience. A
positive reputation strengthens relationships with stakeholders,
attracts top talent, and contributes to the more success.
3.3 Impact of (CSR) on financial performance
By embracing CSR initiatives, organizations can realize multiple
financial benefits, including cost savings, improved risk
management, enhanced brand value, increased sales, access to
capital, and stronger stakeholder relationships. These factors
collectively contribute to improved financial performance
4 Implementation of Corporate Social Responsibility
4.1 Commercial International Bank (CIB)
The bank has implemented a number of CSR initiatives that have had a positive
impact on its brand image and reputation.
•
One of CIB's most notable CSR initiatives is its "Empowering Women" program.
•
Another key CSR initiative of CIB is its "Sustainable Environment" program.
CIB's CSR initiatives have been recognized by a number of organizations. In
2022, CIB was ranked as the top bank in Egypt for CSR by the Egyptian Center
for Corporate Social Responsibility (ECCSR).
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The positive impact of CIB's CSR initiatives on its brand image and reputation is
evident in a number of ways.
•
For example, CIB's CSR initiatives have helped to improve the bank's customer
satisfaction ratings. In addition,
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CIB's CSR initiatives have helped to attract new customers and partners. As a
result of its CSR initiatives, CIB has become a more respected and trusted brand
in Egypt.
•
4.2 Arab Academy for Science Technology & Maritime Transport
(AASTMT)
One of AASTMT's most notable CSR initiatives is its "Empowering Youth"
program. The program aims to promote youth empowerment and entrepreneurship
in Egypt. AASTMT has implemented a number of initiatives under this program,
such as providing scholarships to young people, sponsoring youth entrepreneurship
competitions, and providing training on business skills.
•
Another key CSR initiative of AASTMT is its "Sustainable Development"
program. The program aims to promote sustainable development in Egypt.
AASTMT has implemented a number of initiatives under this program, such as
reducing its environmental impact, promoting the use of renewable energy, and
supporting sustainable development projects.
•
The positive impact of AASTMT's CSR initiatives on its brand image and
reputation is evident in a number of ways improve the university's student
satisfaction ratings and attract new students and partners
4.2 Arab Academy for Science Technology & Maritime Transport
(AASTMT)
some of the specific financial benefits that AASTMT has
seen from its CSR initiatives:
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Increased student enrollment.
Increased corporate sponsorships.
Reduced operating costs.
Increased donations.
4.3 Etisalat by e&
The foundation has implemented a number of initiatives in areas such as
education, health, and economic empowerment.
• "Etisalat Sustainability" program. The program aims to promote sustainable
development in the Middle East and North Africa. Etisalat has implemented a
number of initiatives under this program, such as reducing its environmental
impact, promoting the use of renewable energy, and supporting sustainable
development projects
• This led to Increased customer satisfaction, increased customer retention and
loyalty, which has in turn led to increased revenue.
• Also, It led to Increased brand awareness which has led to increased sales and
revenue.
• Further, it helped in Reduced operating costs, the company has saved money
by reducing its energy consumption and waste disposal.
5 Corporate Social Responsibility (CSR) Risks & Limitations
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Green washing
Stakeholder Expectations
Financial Constraint
Difficulty in Alignment
Reputation Risk
Measurement and Evaluation
While these risks and limitations exist, companies can adopt
strategies such as robust governance structures, transparent reporting,
stakeholder engagement, and integrating CSR into core business
strategies. These approaches can help mitigate risks and enhance the
effectiveness of CSR efforts.
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