Chapter 16: Managing Productivity and Marketing Effectiveness
1. Managing Productivity
2. Measuring Productivity
3. Partial Productivity
a. Partial Operational Productivity
b. Partial Financial Productivity
c. Advantages of Partial Productivity Measures
d. Limitations of Partial Productivity Analysis
4. Total Productivity
a. Benefits and Limitations of Total Productivity Measures
5. Managing Marketing Effectiveness
6. Summary of Variance Analysis to Assess Marketing Effectiv›eness
7. Sales Price Variance
8. Sales Volume Variance
9. Sales Mix Variance
10. Sales Quantity Variance
11. Market Size Variance
12. Market Share Variance
13. Illustrative Prob 16.1 (Sales Volume, Sales Quantity and Sales Mix Variance)
14. Illustrative Prob 16.2 (Market Share, Market Size and Sales Volume Variance)
Chapter 17: Executive Performance Measures and Compensation
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Intro and Objectives of Management Compensation
Executive Performance Measures and Compensation
Cash Compensation
Noncash Compensation
Bonus Plans
a. Bases for Bonus Compensation
b. Bonus Compensation Pools
c. Bonus Payment Options
Performance Measures at the Individual Activity Level
Performing Tasks
Team-based Compensation Arrangements
Environmental and Ethical Responsibilities