1-Page Reflection
Navigating Business Through an Anthropological Lens
In the video, Tulsi Menon highlights the importance of using an anthropological
perspective to understand better the intersection of business and culture is highlighted. As an
anthropologist herself, Tulsi understands that cultural differences can significantly affect
business practices and interactions and that companies need to take into account these
differences in order to succeed in a globalized world.
One of the key takeaways from the video is the idea of cultural relativism. This means
that there are no universal truths in how different cultures conduct business and that businesses
need to take into account the cultural practices and norms of the communities in which they
operate. What may work in one country or culture may not work in another, and businesses need
to be aware of these differences in order to have successful and sustainable operations.
Another important point emphasized in the video is the need for businesses to have a
nuanced understanding of the communities in which they operate. This means going beyond the
surfaced-level Ice glacier observations about cultural practices and actually engaging with people
in the community to gain a deeper understanding of their perspectives, needs, and desires. By
doing this, businesses can create products and services that are more aligned with the needs of
the community and build stronger relationships with local stakeholders.
Moreover, the video emphasizes the importance of ethics in business practices. An
anthropological perspective recognizes that the cultures of different societies have inherent worth
and that businesses should not exploit these cultures for their own benefit. She stresses the
importance of understanding the ethical implication of business practices and ensuring that they
align with the values of the local community.
Overall, “Navigating Business through an anthropological lens” provides a valuable
reminder that culture and community are critical components of any successful business.
Through an anthropological perspective, businesses can better understand and navigate the
complexities of cultural differences, an understanding that is essential for success in today’s
interconnected world.