Assignment 1
The two marketing sins that I would like to choose are as follows:1. Not understand its target customer: When a company is unable to meet the needs and
expectations of its target customers. Customer complaints and slow sales may indicate a lack
of marketing. Focus groups, surveys, and professional interviews can be used to gain insight
into consumer behaviour. Focus groups, surveys, depth interviews, in-home research (when
families agree to carry on as usual, including recording their interactions and conversations),
in-store research, and mystery shopping should all be used in research (hiring people who play
the role of buyers and make reports on the behaviour of sellers both the company itself and
its competitors). Companies require better tools for assessing consumer behaviour in addition
to gathering primary data.
2. Not good at finding new opportunities: Most businesses begin their search for new ideas with
their own products, which should be altered in some way. There are always untapped markets
to be found. These markets can aid in the growth of a brand and eventually generate massive
revenues. To find these untapped markets, we as a brand/company must conduct extensive
research, but this must be done in accordance with the customer.
One good example would be recent marketing and product campaigns by OnePlus. OnePlus once
know to have a strong community backing now seems to be swaying away from that. The new
products no longer have the clean and efficient OxygenOS and is not as innovative as it used to be in
the past. The company has failed to understand the needs of its target customers. Further OnePlus is
also not trying to find any new opportunities to venture into. While its competitors have also tapped
in lifestyle products, laptop and its accessories; OnePlus is yet to explore further.